eBusiness Blog

How To Build Credibility And Get More Clients

Today’s eTip is about the value of building credibility with your ideal clients so you can earn more customers.

Building your credibility

Something I really encourage everyone to do when running a business is to blog. Blogging is a great way to build your credibility with peers and followers using your own expertise and knowledge of your industry.

The idea is to post on a schedule that allows you to draft unique, engaging content relevant to your ideal clients.

Whether that is once a week, every two weeks, or once a month it’s important to consistently have a voice that establishes your knowledge of your industry.

Once a month is not ideal but it’s better than not blogging at all. Write more often to establish the know, like and trust factors that are so important to showcasing your knowledge of your industry.

Posting an article once a week or even more often than that is the best way to build up your reputation and credibility. You’re getting your name and voice out there as an authority on what you do.

Get your content out there on social media

Once you have your content it’s important to get eyes on it.

Post about your content on your various social media profiles and let users know about your article. Content marketing has become the crux of online marketing so once you have your unique new piece of content, share it with others on your social media profiles.

Include your new content in any newsletter you send out so your established users know about it. If you’re already sending out updates through an email newsletter then it’s a good idea to include something about your latest blog!

When you seed your content on social media you get your unique ideas out to an audience interested in what you do.

You want to convey what the value is of what you do. But don’t just use your social media for self promotion. Build a community around your interest and expertise in your business.

Show users that you are the answer to their questions by talking about how you do what you do not just who you are. Self promotion is good but your social media should be a lot more than advertising yourself.

Showcase your success

Testimonials from past clients are great to have on your website and they’re also great for including in your content and on social media.

If you are able to get a previous client to go on video attesting to your expertise that is even better.

Get links back to active, live sites to go with your testimonial. There are a lot of fraudulent testimonials out there so the more you can do to validate yours the better.

There are literally businesses who offer fake testimonials. A testimonial being believable is essential to it’s value so do whatever you can to allow your users to confirm the testimonial is real.

On our own site we post a link back to the client’s site so users can see for themselves who left it and that it is a real testimonial.

Partner Up

Another thing you can to is leverage the credibility of other people by forming partnerships with them.

Any sort of collaborative content is great such as interviews with them or anything else you can do that shows they have committed to attesting to your value in your industry.

Choose people in collaborative industries not necessarily competitors or directly related individuals in your industry.

You have seen in my previous eTips how we’ve gone about it. We showcase others and their expertise and we all benefit from the increased exposure.

Try a Facebook live Q and A or some other video effort through Facebook. It all helps build your know, like, and trust factor with your clients.

This helps you build your credibility to help gain trust so more users buy from you so keep that in mind when you’re drafting your content and seeding it through social media channels.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Superstar Networking Tips to Grow Your Business

10 Superstar Networking Tips to Grow Your Business

One of the best investments you can make as a solopreneur or business person is in your personal development.  As a business owner you can only grow as far as your skills and knowledge can take you.

That’s why attending seminars, conferences and workshops is such a valuable experience.

I recently attended the WOW (Woman of Worth) Conference in Vernon BC and it was a fantastic experience. The founder, Christine Awram, has been holding these conferences for several years. Each event promises excellent motivational and inspirational speakers plus great opportunities to meet and mingle with like-minded women.

Dana Smithers - Law of AttractionThis year was exceptionally great due to one of our clients, Dana Smithers, being invited to be one of the keynote speakers.

She talked about the Law of Attraction and started a chain reaction of events that lead me to being up on stage taking a bow to a standing ovation! (The exercise was to put my intention out to the world that I am open to receiving speaking opportunities so hey, if you know of any….)

In addition to gaining next-level strategies, events like these offer an incredible opportunity to meet prospects, JV partners, and vendors.

So how can you make the most of your next event? Here’s some pro tips to network like a superstar.

  1. Rock Your Appearance

    Let your outfit be a conversation starter. Wear something that makes you feel like a million bucks and helps you radiate confidence.
     
    Bring a killer accessory like a unique pin, scarf, or pair of shoes that gets you noticed.  Make a great first impression that makes people think “I have to meet that person.”

  2. Prepare Yourself Mentally

    Know your purpose for being there.  Be passionate about what you do and let it shine.
     
    What do you want to learn? Look at the list of speakers and make a point to say hello to them. Ask yourself what 3 types of people you’d like to meet.  Get specific.  Visualize these people in the morning before the workshop or conference begins.
     
    This will help you attract exactly the right type of connections you will benefit most from.

  3. Show Up Early

    Arrive with extra time so you can grab a coffee, visit the vendor tables, and get to know a few people before everything starts to get busy. Be on the lookout for  people with whom you feel you can connect with and strike up a conversation with them.
     
    Attending early also gives you an opportunity to get a seat close enough to better see and hear the on-stage happenings.

  4. Be a Giver

    Have you ever met someone whom you feel wants to get something from you?  It gives off a bad negative energy, doesn’t it?  Avoid this from happening to you by shifting your energy to one of abundance and ask yourself how you can best serve others.
     
    When you meet someone be curious.  Get to know them.  Ask questions.  Find out how you can help this person.
     
    There is always a resource, compliment, connection, book, tip, or tool that you can offer to help someone.
     
    Can you interview them on your podcast?  Can you review their book on your blog? Can you co-host a webinar with them? While I was at the WOW event, I recorded 3 video eTips and did a couple of Facebook LIVE How can you capitalize on your time in a similar manner?

  5. Ask for Their Business Card

    It is always better to ask for the other person’s card.  Asking for their card feels better than shoving yours in their hand.
     
    Plus that leaves you in control so that you can send a follow-up when you return from the event.
     
    Write a note about what you learned or spoke about with them on the card so you can reference it when you write them afterwards.

  6. Share the Event Socially

    Social Media is a great tool for building and maintaining relationships. Take plenty of pics at the event to share on social media.
     
    Christine Awram of Woman of WorthDo Facebook LIVE on location. Your followers want to see where you are.  Take pictures with the speakers and other people you meet.
     
    This is me with Christine after the event was over. As you can see, wine is a big part of her brand. That and chocolate!
     
    Plus you can send these pictures to the friends you meet in your follow up.
     
    Try tagging them on social media and give them a shout out saying how nice it was to meet them.  You can attach a picture with them in a follow-up email.  This is a heartfelt way to share warmth with a new connection.

  7. Switch it Up

    Try sitting with different people at lunch.  Join groups for after workshop dinner and conversation.  Sometimes the chit-chat that occurs before and after the event can lead to the best connections.

  8. Step Up to the Mike

    If there is a Q&A opportunity, step up to the microphone and let your question be heard.  You’ll get a chance to introduce yourself to the whole room and get expert answers to your question.
     
    Often times people will come up to you afterwards and say how they related to what you shared.

  9. Give a Testimonial

    If you loved the event, be vocal about it. Tell the event coordinator and offer a testimonial.  You can also record a Facebook video testimonial and tag the event coordinator on social media.
     
    Email a written testimonial to the event host. They may post it on their website and give you massive exposure.

  10. Love ’em Up

    There is a Chinese proverb that says “A bit of fragrance clings to the hand that gives flowers.” When you get back home after the event, the most important part is following up with and nurturing relationships you made.
     
    Here it’s a strategy of quality, not quantity.  Sort through the cards you received.  Narrow them down to the few people you had a real connection with and send a warm, genuine email.
     
    Is there any further suggestion or resource you can send them as a follow-up to your conversation? You want them to experience their life is better now having met you.
     
    And don’t forget to post to your social media accounts and send an email to your list about your experience too!

Attending industry conferences or seminars keep you up-to-date with the latest changes that are occurring within the industry.  But equally valuable is the chance to meet other like-minded individuals and build connections that can last a lifetime.

What are your favourite networking tips?  Share your thoughts and experiences below.

Want to learn more about social media and the tactics you can use to help build your brand exposure?

21 Day Social Media Challenge April 17th

I’m holding a 21 Day Social Media Challenge starting Monday, April 17th. For only $21 you will receive bite-sized tips and strategies on social media every day for 21 days.

CLICK HERE TO SIGN UP FOR THE 21 DAY SOCIAL MEDIA CHALLENGE TODAY!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

10 Superstar Networking Tips to Grow Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What Targeted Branding has to do with Your Business Facebook Page

Today’s eTip is about targeted branding on your Facebook business page and essentially in anything you do on behalf of your business

Watch today’s video tip to hear why one of our clients lost a lot of engagement on her Facebook page when she changed the branding and find out what to be aware of if you’re thinking of doing the same.

The other day I had a client email me in a bit of a panic saying that ever since she changed the name of her Facebook Business page her engagement rate went down.

It considerably dropped after she changed the Facebook page name as well as banner. After taking a look I could see why.

Before she made the change, her was positioned as an expert on a certain topic; therefore she was attracting a certain group of people who were very interested in that one topic. Her engagement was up because she was providing them with information and inspiration based on that one topic, something they were looking specifically to her for.

The back story is that she became a co-author of a book and this book, even though a little bit related to what her expertise was, is a little bit outside of her area of expertise of her business page.

When she co-authored the book, she wanted to promote it so changed her Facebook business page name to the name of the book and replaced the banner photo up.

But what happened is, she was now talking to an audience who were not looking to her within this new area of expertise.

So even though she is also quite well-known and an expert in the book topic, the audience she attracted on her Facebook page was wanting to hear about the previous topic, not this new topic. As a result, her engagement rate went down.

Her followers were not interested with the new topic, resulting in this change creating an adverse effect on the building of her brand presence she had already created for herself on that page.

Your brand positioning is extremely important.

People get to know you as an expert in a certain topic and if you change that topic, and you move to a different direction, your followers do not know that. They do not know you are this “new” expert. They are wanting the “old” expert because that’s who they followed in the first place.

If you are in a similar situation where you want to shift your brand positioning, what you need to do is gradually guide your followers into the new direction so they are aware of the change coming up. Let them know, “I am writing a book”, “I’ll be sharing about this new topic” and bring your followers along with you or risk losing them.

My client did lose her audience but it is not too late. She can still try to bring them back by bringing back the old topic into her posts. Then she can gradually bring them over to the new topic.

This is why your branding is so important in everything you do. Your brand positioning is meant to create a platform where your expertise shines. That expertise needs to shine on your website, in social media, in your newsletters and anything you are doing where you are getting yourself in front of your target audience. Platforms like webinars and speaking engagements, etc.

Your brand positioning has to be consistent across everything in order for that brand positioning to be strong and solid. But as soon as you start shifting off of that positioning you have created, you have to either bring your audience with you or be prepared to start fresh with a brand new audience in that new topic.

I’d love to hear what you think – do you consciously use targeted branding in your business marketing efforts? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to Social Media and online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What a Baby Giraffe Teaches Us About Viral Campaigns

What a Baby Giraffe Teaches Us About Viral Campaigns

5 Ways You Can Boost Your Business Exposure

Looking for your next big marketing campaign?  Could your business use a brand exposure boost?

You may want to take a lesson from the Animal Adventure Park in New York.

April the Giraffe is close to giving birth any moment now.  Millions worldwide have been captivated on YouTube, watching April the Giraffe’s journey to giving birth (and yes, I’m guilty to admit I too am one of them!).

While following April’s progress from when the Adventure Park thought she was near her delivery date may have started to be a simple enough event, the world began to take notice and April’s pregnancy quickly went viral.

Interestingly, the live feed was installed to help the staff monitor her without needing to be in the barn 24-7. They thought it would be fun to make this feed available to the public at the same time.

Little did they know within days they would have millions of viewers watching April’s every move, anxious to not miss the big event.

In fact, if you read the comments on their Facebook page, you’ll see just how many are intently keeping tabs on the big girl and her mate Oliver in the pen next to her.

While being a daily follower (good thing I have 3 monitors so can always easily check in to see what she’s up to), the huge success of this campaign has me thinking about the lessons we business owners can learn about strengthening our brand identity using this unique case study.

April the Giraffe provides an excellent case study on viral marketing and brand exposureClick To Tweet

So here’s 5 ways you too can build your business exposure as we examine a few tactics from April’s playbook:

  1. Live Video

    Who can resist the thought of seeing a baby animal? Baby animals are a huge draw and April’s soon-to-be-born baby is no exception.
     
    Having a live video allows people to feel they are a part of the experience. Aside from YouTube, Facebook LIVE, Instagram Stories and Snapchat all have a live feed ability. What can you share live that your followers would find of interest?
     
    Remember people don’t want to be marketed to; they want to be a part of something and be entertained.  And once they become part of the story, they get addicted.
     
    Live video is great marketing and an excellent way of building your brand reach.

    Live video is great marketing and an excellent way of building your brand reachClick To Tweet
  2. Sponsorship

    Not only has the Animal Adventure Park gotten incredible visibility out of April the giraffe, but they also turned it into a revenue generating activity.
     
    If you notice, Toys R Us is a sponsor for their video feed.  That’s an excellent fit considering their Geoffrey the Giraffe is the mascot of Toys R Us and kids love the zoo. If you are looking to get a gift for your child then check out my kid needs that’s guide.
     
    The Park set up a Go Fund Me Account and a page asking for other corporate sponsors who want to cash in on the exposure for their brand.

  3. Social Media

    Twice a day, updates are added to the Park’s Facebook page giving their fans insider information about April’s progress.
     
    Fans get to see close-up pictures and read about the latest vet reports of this mama Giraffe to be.  This has been a very effective hook to boost Facebook likes for their business page.

  4. Custom Emoji

    Emoji’s have become a very popular part of pop culture and the Adventure Park capitalized on this by offering an April the Giraffe emoji to their fans.
     
    Why not make your own emoji to create buzz for your own marketing campaign? Make it easy for fans to spread the news for you! Plus, emoji’s are downright fun. Who can resist?

  5. Live Chats

    Every night the Park staff enable the live chat feature on YouTube and respond to as many fans as possible. It literally is a zoo during these chats! Thousands show up to ask questions, make a donation to boost their question’s visibility, and be a part of the whole experience.
     
    Facebook LIVE is a great tool to facilitate live chats. It provides an opportunity for you to showcase your expertise as well as your brand and offer a way for your followers to get to know, like and trust you more.

    Facebook LIVE is a great tool to facilitate live chatsClick To Tweet

Launch Your Own Viral Campaign

Today’s media has changed the way consumers interact with brands.  Your potential customers are exposed to thousands of marketing messages every day.

No one wants to be sold to, but everyone wants to buy.

Which companies do they choose to shop with?  The ones who create community, engagement, and an incredible brand experience just like how the Animal Adventure Park did.

So stick your neck out like April the Giraffe has and you’ll give birth to greater sales and visibility for your business.

Want to learn more about social media and the tactics you can use to help build your brand exposure?

21 Day Social Media Challenge April 17th

I’m holding a 21 Day Social Media Challenge starting Monday, April 17th. For only $21 you will receive bite-sized tips and strategies on social media every day for 21 days.

CLICK HERE TO SIGN UP FOR THE 21 DAY SOCIAL MEDIA CHALLENGE TODAY!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

What a Baby Giraffe Teaches Us About Viral CampaignsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Facebook for Business: Futile or Beneficial?

Facebook for Business: Futile or Beneficial?

7 Facebook Facts Every Business Should be Aware of for 2017

Does your business have a Facebook presence?  If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?

I fear many of you are thinking the latter and feel pretty defeated over the lack of results you’re getting there.

Trying to build brand awareness and get solid leads from Facebook can be a frustrating experience. And honestly, without a proper strategy in place, you could very well be wasting your time.

Is Facebook for Business futile or beneficial? These recent stats can help decideClick To Tweet

But before you give up on this highly effective marketing channel all together, consider these recent Facebook stats:

  1. Across the globe, Facebook is the top social network for membership with an 84% share. This means your business is missing out on a large potential for brand exposure if not actively involved on Facebook.
  2. 79% of all Internet users worldwide use Facebook with 68% of those being adults in the U.S. Moreover, it is estimated there will be 169.2 million Facebook users in the U.S. by 2018.
  3. There are 79 billion monthly active users worldwide on the Facebook platform with 1.18 billion people using it on a daily basis. That’s billion. Think about the potential your business has in getting in front of just a fraction of that.
  4. 50% of 18-24 year-olds immediately log into Facebook when they wake up. If your target market is this age group, you now know the best time to be posting!
  5. Nearly 30% of users are aged 25-35, which is the most common demographic. This creates a great opportunity for you to get in front of this prime target audience and expand your brand reach more than any other marketing method can accomplish without having to pay multiple thousands of dollars to do so.
  6. The average time a user spends on Facebook each day is 20+ minutes. This is plenty of time to get your value-rich content in front of them!
  7. There’s an average of over 8 billion video views on Facebook every day. This is why incorporating video into your social media strategy can be very beneficial.

Yes, Facebook is a very crowded space where it has become increasingly challenging to get your voice heard. But there is hope!

With the use of offering high-quality content through content marketing initiatives, consistent posting, Facebook Ads and taking advantage of Facebook’s live video, your business can reap many rewards.

Quality content, consistency, ads & live video on Facebook reap many rewards for BusinessesClick To Tweet

Where Do You Go From Here?

There are lots of ways to get better results from your Facebook efforts but here’s a short list that can get you started in the right direction:

  • Thoroughly understand who your ideal target market is so you know what kind of posts will appeal to them.
  • Start a content marketing plan stemming from your blog and begin sharing that blog content to all of your social media platforms.
  • Use a social media scheduling platform like Hootsuite to better organize your time.
  • Create value-driven pieces of content (text, images and video) and consistently post them to your page.
  • Ensure your business page is looking professional to match your brand design as well as fully filled out with a proper description and URL back to your website so your followers know exactly what you do.
  • Add a call to action on your business page that will prompt followers to go to the next level with your business.
  • Get actively involved on Facebook both from your personal profile and your business page by liking, commenting and sharing other people’s posts, pages and groups.
  • Hire a social media professional who understands Facebook advertising to strategically place promotional ads (as opposed to trying to do this yourself where you are bound to not get the same results and pay a lot more money too.)

If you are looking for a more hands-on, step-by-step approach to learning more about Facebook and online marketing in general, I invite you to join Social Blast: eMarketing for Entrepreneurs, my monthly membership program that teaches you not only what to do, but how to do it and why you should be doing it.

» Click here for this low-cost option of learning how to build your business online: www.socialmediagroupcoaching.com

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Feeling Facebook is futile? Here's 7 Facebook Facts Every Business Should be Aware of for 2017Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Build Your Visibility on Social Media

Today’s eTip is about getting better visibility in front of your ideal target market on Social Media, especially Facebook.

Let’s talk about social media and more specifically about Facebook. One of the things we need to do when we are on social media is that as business owners, our intention is to gain more visibility with our followers, right?

We want to be able to get in front of our ideal target market.

One way to do that, aside from posting, is to get active and get involved in other people’s posts.

You want to be looking for posts from your ideal target market and getting involved in the comments and the discussions that are happening in those posts.

Make sure you like them, comment on them, share them, offer compliments, offer your expertise if somebody asks a question that you can answer.

Being active with other people's posts is one way to build social media visibilityClick To Tweet

Don’t be pushy about it. Be genuine, be authentic and be with the intention of actually wanting to help and to serve as opposed to “oh here’s an opportunity to sell, sell, sell.” You don’t want to do that.

You can do this either in posts that you just see on your news feed or get involved in groups where you know your ideal target market is hanging out.

That’s where you want to really get into those discussions and offer your help as much as you can without being pushy and sales-y. People don’t like pushy and sales-y. They want to know you are there with a genuine interest to be of service and to be of help and that will get you better results in the long run, trust me on this.

I’d love to hear what you think – are you being strategic with your social media efforts or are you just happy to be on there and posting what you can?

Share your response below in the comments section or if you have a question, I’d be happy to answer.

Discover Step-By-Step How To Boost Your Social Media Marketing Results in just 21 Days

Take this 21 day social media challenge Sept 21 2016Starting Sept 21st, I’ll be sharing my best social media secrets with a small exclusive group of individuals in a new 21 Day Social Media Challenge.

I’ll be posting short, powerful tasks you can do to take your social media to the next level.

What’s great is these are simple things you can do in literally 5-10 minutes.

So if you are ready to ramp up your social media results for the Fall, you’ll definitively want to check this out here: www.evisionmedia.ca/21-day-social-media-challenge/

To your success,

PS, if you found this article helpful, please share it with your followers!

Here's 6 ways that will help rock your social media resultsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Hot Tips to Rock Your Social Media Results

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

Are you investing too much time in social media with little results?Click To Tweet

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

  1. Use Facebook Live

    Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.
     
    Fans love the feeling of listening to what you have to share in the moment. Try answering questions and  providing tips while live.
     
    Other ways to use Facebook live is to broadcast an update when you are networking or attending events.  Or share a Facebook live update on any launches coming down the pipe.

  2. Offer Opt-In Gifts to Grow Your Marketing List

    People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.
     
    When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.
     
    Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

  3. Invite People to Take Action

    Be strategic with your calls to action to get the most out of your social media efforts.
     
    In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you.  This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

  4. Build Your Fan Base Organically

    Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.
     
    Instead, find groups with people in your target audience.  Be helpful.  Start real conversations.  Invite them to join your social media page or group.
     
    Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.
     
    So don’t buy followers.  It’s about quality of followers, not quantity.  It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

  5. Offer a Mix of Post Content

    People love variety.  Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

  6. Post at the Ideal Time for Best Exposure

    Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!
     
    There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.
     
    So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

P.P.S. if you found this article helpful, please share it with your followers!

Here's 6 ways that will help rock your social media resultsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

2 Ways to get More Views on your Facebook Business Page

Today’s eTip is about getting more views on posts for your Facebook business page.

Today I thought I’d talk a little bit about Facebook. As you may know Facebook has recently changed its algorithms, yet again, where it has decreased the amount of people that are actually seeing the posts we post to our Facebook page.

So what we need to do as entrepreneurs is counteract that the best we can.
There are two things that I wanted to tell you about today.

One of them is your frequency – the amount of times you post on your Facebook page.

Frequency is an important factor in getting more views on Facebook postsClick To Tweet

You should be posting three or four times a day with new content so that Facebook will start to realize you’ve got some good quality content coming in resulting in more and more people will see your posts.

But don’t post all at once; otherwise, only those people who are on line at that moment will see them so spread them out throughout the day.

You can schedule them using a scheduler like Hootsuite where you can schedule your post to go out later on in the day so you don’t have to actually be on line those times.

The other way is to create original content. Yes it’s fine to be sharing other people’s content, but you don’t want to be doing that all the time just like you don’t want to be putting promotional posts on all the time.

You want to be coming up with your own original content such as a quote, a tip, a helpful hint – something that will generate some interest. Something that you find will be of value for your followers.

Make it as original as you can and that will get you a little bit better exposure because people are going to come to know that you’ve got good stuff being posted on your page and you are worth following.

Those are a couple of really quick tips about Facebook posts for your business page. If you have any questions or comments please leave a comment below!

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Deal With Facebook’s Recent Algorithm Change

Marketing eTip: How to Deal With Facebook's Recent Algorithm Change

Today’s eTip is about Facebook making yet another algorithm change and how that affects your page posts’ visibility.

Facebook has recently announced they have made further changes to their algorithm, which means things are being changed as to what we are seeing on our newsfeed.

What this means for us entrepreneurs and business owners, is the posts we add to our Facebook page does not guarantee any kind of visibility to our followers on their newsfeed.

Even if people have liked your page, it doesn’t mean they will see any of your posts, unfortunately it doesn’t work that way.

Facebook is changing its algorithm again, here's what you need to know to get visibilityClick To Tweet

What we need to do as business owners, is when we post to our business page, the rules of the game is to find posts that people will comment on, like and share.

With this new algorithm change, the most important thing you want to be focusing on is finding and creating content that is shareable. Think about what your followers who have liked your page find interesting enough that they will want to share it to their followers.

So sharing is going to get a boost in how much visibility your posts get. Always think strategically instead of randomly about what you post.

Videos also get great visibility so if you can post something shareable in a video format, you’ve got a home run!

Facebook is changing its algorithms all of the time so what works now might be different six months from now so take advantage of this now while it’s still working in your favour.

I’d love to hear what you think – are you struggling in getting a decent reach with your Facebook page posts or do you get great results? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Facebook Live Hacks You’ll Want to Know About

10 Facebook Live Hacks You’ll Want to Know About

With zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out?

Facebook Live brings fans right to where the action is. 

There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap into the power of this incredible marketing tool to skyrocket your business?

Facebook Live is primed to skyrocket your business success. Are you in?Click To Tweet

Here’s 10 ways to rock your marketing with Facebook Live:

  1. Make a Facebook Video Profile Pic. You know how in Harry Potter the pictures move? Imagine shooting a Facebook profile pic of you WAVING to readers.  Mind blowingly cool!
  2. Create an introduction for new members of your private Facebook Group. Give a warm welcome to group members. Share who the group is for, what they can expect, and rules to play by.
  3. Give Facebook Live video tips. Kick up teasers for your blog articles by recording a short video tip sharing what it’s about and why readers will care.
  4. Share a quick Facebook Live video at events you are attending. Show yourself as a go-getter by sharing the events you travel too and the VIP people you meet.
  5. Record a Facebook Live video when you attend or provide networking events. This is an awesome way to say “thanks” to new people you meet by giving them public kudos and exposure to your list. Often this ends up in new referrals from them because it’s an implied recommendation.  Plus, it gives you visibility to THEIR social media list too when you tag them. Total win/win.
  6. Shoot a Facebook Live testimonial for consultants/services you have used and love and share on social media. Post the video on the timeline’s of coaches, or record a live testimonial on company pages you like. It’s great exposure for you and your business and shows you as a generous person.
  7. Reveal Facebook Live behind the scenes views that show what goes on inside your business. It could be you setting up a room for a workshop you are teaching.  Are you making a move to live in an RV on the road for the summer? Perhaps you are packaging up a review copy of your new book you are mailing to the media.  Maybe you are in the waiting room of the Today Show?
  8. Answer your audience’s biggest questions. There are questions you are asked all the time about how to do things in your industry.  Share the answers in a Facebook Live post.
  9. Flash a live shot of you holding your new book, product, or offering. When your fans see your passion and excitement, they’ll want to check it out!
  10. Rant! We want to hear your take on the current news and your opinion about what that really means to us!

Hope that gets you pumped up  about new ways to use Facebook Live in your business.  Have fun!  It’s a fantastic way to get started with video marketing.

Ready to Take Your Social Media To the Next Level?

If you Want to Drive Traffic Sales and Leads Without Spending Hours of wasted time, check out our Social Blast Group! You’ll learn exactly WHAT TO DO and get the ACCOUNTABILITY and SUPPORT you need to make it happen.  Find out more today.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".