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Making the Most of Facebook Live for Your Business

Making the Most of Facebook Live for Your Business

5 Steps to Getting Great Results with Your Live Broadcasts

Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility.

Facebook Live is an excellent way to get the engagement Facebook wants on your Business Page with their latest algorithm updates. As long as you’re prepared, you will garner a great reach and higher views than natively uploaded videos.

Just remember, when your Live, you are LIVE!

Are You Making the Best Impression for your Facebook Followers? Read Our Post: 5 Ways to be a Positive Influence on Facebook

With Facebook Live all you need is a 4G or better Internet connection, a Facebook profile for yourself or your business page, and you can take advantage of up to 4 hours of free live streaming.

Getting these set up isn’t hard but with the volume of new live streams happening per hour you’ll need to work on your videos in order to draw in users.

Keep reading to find out what you need in order to draw your followers in when you’re doing your next live broadcast.

Step 1: Get the Word Out

Facebook live alerts your followers about your live stream but only after it’s been launched. Unless you catch them when they’re free you are then relying on your timing being just right for people to join you during the live broadcast.

In order to make sure your followers know beforehand it’s important to put up posts announcing the coming live event. But there is more you can do.

>Sendcalendar is a service that lets you build out your live schedule, which you can then share with your followers. Providing you know your schedule before you simply set up your dates and the system creates everything you need to share your calendar in an email, on your website or blog, or in a social media post.

Once a user subscribes they receive a notification of the upcoming stream well in advance, so they can plan to attend. It’s easy to use and seamlessly updates whatever calendar your follower is normally using.

You can also schedule your live stream right in the Facebook live admin area; however, you need to use a 3rd party Livestream software such as eCamm (for Mac’s) or BeLive.tv (for PC’s) or other similar services for that to work.

Step 2: Know Your Video

How you broadcast is as important as what you talk about during that broadcast.

Do you have a home studio set up? Are you going to be broadcasting via your phone, iPad or computer?

If you have a studio, that’s great but understandably not everyone does. Having a dedicated studio space helps you be organized and literally “stage” your set so it’s free from background clutter and noise, giving you optimal control over the video’s environment.

Susan Friesen video studioHere’s a shot of my studio, which is continually being modified and tweaked for optimal settings.

And here’s a couple of pro tips on shooting professional-looking social media videos to review that covers lighting and audio pointers.

Now if you’re jumping into a live broadcast via your phone or iPad, take the end product into consideration. Make sure you test out everything beforehand.

Several times, I’ve been caught with bad audio or lighting, assuming all is ok but found out afterwards they were way off!

So ensure you don’t encounter slow Internet signals, distracting background noises, or any other problems beyond your control. We’ll cover more on this in step 4.

Step 3: Make Your Facebook Live Stream Purpose Clear

Your video description is very important. When you write the description before going live, be very clear about the topic and what will be discussed/shown. Always think in terms of benefits – why would your followers want to jump on? What’s in it for them?

This is your chance to grab potential viewers reviewing the announced live stream so take your time and keep it concise, clear and catchy! If you aren’t clear on why they should join you, they will simply ignore you.

Step 4: Prepare for Your Facebook Live Stream

When you are live, you are live! Viewers who clear their calendar to attend your video won’t stay long if you’re not ready to go when the camera rolls.

Treat this aspect seriously because it’s a make-it or break-it moment of your live stream. Imagine a newscast where the feed is delayed, and the anchor sits hanging asking for patience while the situation is resolved. This key moment could not only lose the viewer this time, but also for all future videos.

Have a script prepared with short form notes and keep them handy as a guide for yourself. I often use sticky notes attached near the lens of the camera to keep me on track with the pointers I want to not forget.

If you have a tablet handy you can even use it as a teleprompter with your subject, notes, or script in large fonts. Promptsmart is an app you can use as well but we’ll save the more advanced broadcast techniques for another time!

Step 5: Review and Revise

Your video may have been great but not started at the best time for the biggest viewership or it may have reached more people than you think!

It’s important to pay attention to the Facebook metrics available and use that as feedback for your future live broadcasts.

Head to the Facebook page you broadcast from and click on Insights. From there click on Videos and then select which video’s stats you want to review.

If you want to check individual video metrics, select Insights then Advanced and then select Recorded Live. You can pick your video from there and really dig into the analytics of who viewed and when.

But just a caution, don’t fret when you see a lot of 10-second views. Sometimes people get bumped off of your broadcast due to their own limited bandwidth and then jump right back on again. So do look at the stats to give you an overview of your broadcast performance but don’t take the numbers too literally. There are lots of variables out of your control that make up those numbers.

Peak Live Viewers is a good piece of information to look at. This will show you when your stream was most viewed and if you see a big spike then consider that time a good start time for your next video.

Remember this isn’t about your schedule so much as your followers. When you plan your next live stream start at the peak time!

This month we’re laser focused on Facebook and next week we’ll be covering the best way to revise and refine: user engagement.

If you’re interested in ramping up the conversation on your Facebook page, we’ve got an amazing new program that will help you make the most of your digital marketing and social media: AMPLIFY! Business Academy –  Practical Social Media & Digital Marketing Strategies for Entrepreneurs.

This monthly membership program is designed to help you strategically build your business without the confusion and overwhelm. For the next several months we are focusing on Facebook and diving into much more depth and detail than what was shared today. To find out more and join us, visit:  www.AmplifyBusinessAcademy.com

To your ongoing success,
Susan Friesen

P.S. We’ll have more tips and strategies you will want to read about in our next post so make sure you don’t miss it and sign up for our weekly newsletter where you’ll get notified every Thursday of that day’s blog post. Click here to also receive our free website guide:
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Making the Most of Facebook Live for Your Business' from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Ways to be a Positive Influence on Facebook

Do you want your Facebook followers to know, like and trust you? Are you wanting your social media efforts to result in more clients and sales?

One way to ensure both of those things is to consciously create a positive influence when you post on Facebook.

This eTip provides 5 critical things to be aware of when you create a presence on Facebook that will have a big impact on your influence with your followers.

Whether it’s your personal profile or your business page, you never know who is on the receiving end who is making a judgement about you – should they like you? Should they trust you? Should they get to know you more?

Personal branding plays a big role in social media, whether you like it or not It takes 5 seconds for someone to form an opinion of you – whether positive, negative or indifferent Everything you say, do, write and be on social media are all making an impression on someone else.

Here’s the 5 ways you can make a more positive influence with your followers on Facebook:

  1. Use a Professional Profile Photo

    Ensure your personal and professional profiles have a professional photo of you and not of you sunbathing on the beach or taking a selfie at a restaurant.

    Your photo can be more casual on your personal profile but make it more professional on your page.

  2. Be Aware of What You Post

    When it comes to making a positive influence on others, it’s not just how you look but also what you post that will make a difference. Who you are has a direct impact on others so ask yourself about your posting style:

    • Is this positive or negative? I highly recommend you stay on the positive and don’t bash someone or something else just to make your point.  Also know your facts before speaking against someone or something. There are always two sides to the story. You can still state your concerns but do it from a factual, non-biased opinion as opposed to rant and rave.
    • Am I being supportive or bashing and critical?
    • Am I complaining or providing solutions?
    • Is this post contributing to the fear mentality or am I being the voice of reason?
    • Is it judging or accepting?

    And if you tend to post a lot of political-related or debate-fueled posts and you are passionate about them, be passionate but do so knowing you are not going to please everyone and you have to be ok with that. Be confident in what you stand for and don’t be afraid to have a voice.

  3. Embody a Positive Communication Style

    Your communication style can have a huge and direct impact on not only the people you communicate with, but also on your influence with them.

    Here’s some pointers to keep in mind when you are engaging with others on Facebook:

    • Be helpful
      • Seek out opportunities where you can share your knowledge and wisdom within your areas of expertise.
      • Don’t promote. Simply be of service and share what you know in a helpful manner.
    • Show your support of others
      • Like, comment and share your follower’s posts.
      • Congratulate people of their successes.
      • Encourage your followers when they need it.
      • Refer others to those who are seeking help in areas you can’t help. Your goodwill will not go un-noticed.
  4. Choose Like-Minded Friends

    With so many fake profiles and scam artists lurking on Facebook these days, it’s always a good idea to vet that person before accepting their friend request.  Only follow back those that are in alignment with your values and integrity.

    Reach out to other like-minded people that share a common interest, philosophy or ideology as you.

  5. It’s Not All About You

    Remember why Social Media exists in the first place. It’s NOT to make money and sell our wares. It’s to be social and build friendships and positive relationships with others.

    So show your gratitude, appreciation, understanding and compassion for other people when on Facebook. This approach will have a much more positive impact on how people perceive you and your business.

    The more you focus on others, the more you will gain the “know, like and trust” factor with them, which will ultimately lead to more business success through leads, sales and referrals.

If you are liking these eTips, please show me some gratitude and subscribe to my YouTube Channel and better yet, subscribe to our weekly newsletter where we share articles and strategies specific for the entrepreneur and small business owner to help you better navigate through this complicated digital marketing world we find ourselves in.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Using Facebook Messenger Bots to Boost Your Business

Using Facebook Messenger Bots to Boost Your Business

Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems.

Its purpose is simply for communication, which is very important for any business with a profile.

Many users do some searching before committing to making a purchase and an easy way is to check a Facebook page or profile for further insights.

We’ve touched on this in other posts regarding providing great customer service and how users will use social media as their customer service channel but for many small businesses the usual answer is simply: that’s great to hear but we simply don’t have the time or manpower to monitor Facebook Messenger.

This becomes a problem when one of the metrics users can see is your typical response time to messages. In their minds, they are checking to see how responsive customer service is after making a purchase just in case they have any questions or issues, and if they see the average wait time to a response being 3 days, they’re not likely to buy.

To Read About the Algorithm Changes Happening on Facebook Read Our Post: 2018 Facebook Changes Put Community First

This is what has necessitated Facebook Messenger Bots but it has expanded greatly since.

The Bots now are something you can create yourself for your business. Depending on what you do, this can be as simple as providing support or as complicated as completing a full sales or marketing funnel task your website is typically used for.

Companies who allow online orders through their website can configure a custom bot to handle orders directly through messenger, which saves them from simply pointing the user back towards their website.

If your purpose is to share information through the platform you can create a bot that sends updates on your business to users through Messenger.

Companies like TechCrunch created their own bots users can add and once added, you can ask it questions or simply ask for updates.

It’s designed to act like a tech-savvy friend you can turn to when you have questions, which makes an excellent offering for a business that is known for reporting tech news.

The idea is to take your user’s journey beyond the task of searching and finding.

Bots are not limited to Facebook, but it is the biggest platform for them. Having a Messenger-driven Live Chat option on your website can make a big difference in your conversions and bounce rate.

Your users are more likely to stay when they see some level of interaction and engagement. When it goes well beyond simple canned responses and actually provides a service, you then have something real that can be used to give your business a big boost.

Why direct them back to your website when the purpose of the website can be completed right in the service channel?

To get these Bots set up right you’ll need to do a few things:

  1. Understand your customer’s reasons for interacting with your business
  2. Map that user’s journeys from interest to completion and then create those steps in the bot
  3. Create a voice for each purpose and draft a script that conveys genuinely helpful feedback to the user when prompted.
     
    If they’re looking for support, then make sure your support messages are drafted in a way that isn’t rigid or off putting.
     
    If they’re looking to purchase from you or book something with you then you should have an upbeat tone to the messages generated by the queries that leads the user to completing the transaction right in Messenger.
  4. Test them out yourself and rewrite as necessary. You may find you’ve missed something if you take the user’s position and message your own business.
     
    Try to complete a sale or request help in the form of service and see if you feel satisfied by what the Messenger Bot feeds back to you. If not then it’s time to revamp the bot!

It sounds that easy but it’s actually an evolving and strategic process so don’t treat this as a “set it and forget it” initiative. It’s important to monitor the stats and make adjustments to account for any areas that are not creating a perfect user experience.

If you have users following your business on Facebook just so they can get a hold of you (your bot) then you’re doing something right. You may even see website stats decrease but if those users are simply bypassing the step of using the site and you have better conversions through messenger then you’ve got it!

It is strongly advisable to seek professional help when creating these. Even with third party systems taking care of the code-related steps you will waste more time trying to become a Messenger Bot Expert than you think. And because of the time demand, a professional may likely wind up involved anyway.

Strategy, scripts, and code are important. Your users will see the end product so if you are interested in getting these set up for your business, please get in touch and our team will make sure your business’s bot is set up right.

Thanks for reading,
Mark Hare

P.S. If you liked what you read here, you will want to sign up for our newsletter to the right of the page where you’ll get notified every Thursday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Using Facebook Messenger Bots to Boost Your BusinessClick To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


How to Create Facebook Lists to Build Engagement & Get Leads

Do you use Facebook lists at all? Are you aware of how powerful they can be to build your brand visibility?

This eTip shows you what Facebook lists are, how to create them and why you should avoid going to your main news feed all together from now to help with your social media marketing.

Facebook lists are a great way to categorize all of your Facebook friends. That may sound a little cold but for those of us that have thousands of friends, it’s the perfect solution to ensuring you get engaged with the right people at the right time without having to sift through the thousands of friends collected over the years.

So yes, Facebook profiles also play a significant role in your social media marketing efforts.

While you still want to connect with friends and family, you also want to use your profile to connect with industry influencers, those in your target market, and those that share common interests within your industry with you that can be connected to your business.

For instance, if you’re a weight loss coach, creating lists all to do with the health and wellness industry is a perfect way for you to stay visible with your followers, share your expertise with them, and be the one who can answer their questions related to your field.

You all have a similar interest in health and wellness, fitness, and weight loss so by putting them into a list you have created the means to have a  direct connection with them.

A challenge with the current Facebook algorithm is that it is deciding what you see in your main news feed. And your newsfeed is not in chronological order so does not post the most recent posts first. Instead, Facebook rewards posts that have achieved certain metrics with more prominent placement because they are trying to give you the most important information.

But often that’s not really the case and you wind up missing great posts!

With lists, the list feed will show posts from all those people that you specify to be in that list. It’s all in chronological order and Facebook has no influence on what is posted or when.

Where to locate Facebook lists

From your home page news feed, select Friend lists from the left hand side under the “Explore” option. If you don’t see it select “See More:” to reveal more options.

Where to find friends lists on Facebook

Once you’ve clicked through you’ll see your lists. Some of the lists you see Facebook makes for you and some you will create yourself. If you’ve selected friends who are family then they will go into your Family list.

At the top right find the option to create your own lists. On my Friends list you can see in the image below, at the top I have a list for Influencers.

When I click the list name, you then see all the people on the top right who have been added to the list. This gives you the opportunity to scroll through and engage with these posts.

This helps the people posting and it does so by being engaged with their posts and making a connection with them.

The point of the engagement is not to sell yourself. Your goal is to provide original and valid feedback to one of their posts to demonstrate your own authority on the subject.

If you show expertise and another user reads it, this has the potential to lead the conversation to a direct message with that user, who might ask for your professional help.

You can even Bookmark the Friends list page so when you visit Facebook you skip the main News Feed all together!

How to create a new list and add people to them

Click on Create list as indicated in the image.

From there it’s very easy: name the list and add members!

Once the list is done you then get to see the list in action.

On this page there is an option to add more friends. To add from your friends, type their name into the search box and it will bring up your friends with that name.

If you’d like to select a business page (such as ours) or someone you follow but aren’t friends with click on the top left.

As you add more Facebook friends, you can then add those friends to your lists.

If you’ve used lists already, tell me about your successes or failures so we can all learn together. Let me know all about your experiences in the comments section and if you have any questions about Facebook lists I’d be happy to answer.

And if you are liking these eTips, please show me some gratitude and subscribe to my YouTube Channel and better yet, subscribe to our weekly newsletter where we share articles and strategies specific for the entrepreneur and small business owner to help you better navigate through this complicated digital marketing world we find ourselves in.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

2018 Facebook Changes Put Community First

The Low-Down on Facebook’s Latest Changes and How They Affect Your Business

The Low-Down on Facebook’s Latest Changes and How They Affect Your Business

No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.

That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed.

Here’s what you need to know and do about these changes:

The focus of the new changes is actually very holistic.  Facebook is all about creating community.  These changes are an attempt to help users find relevant content and to have more meaningful social interactions.

2018 Facebook changes force brands to be more holistic in their marketing approachClick To Tweet

In a nutshell that means people want to see information from their family and friends.  They don’t want to be bothered with irrelevant posts from businesses, brands and media.

So how do you deal with Facebook’s algorithm changes as a business?

QUALITY

First of all, you need to focus on quality versus quantity of content.  Relevance takes on a whole new meaning now.  Take time to create really juicy posts your audience can’t resist.

Focus on what your ideal target market wants to receive from you. Will they be entertained? Educated? Inspired? Leave everything else out and only focus on those three things.

ENGAGEMENT

Engagement is everything.  With every post your goal is to stir up a conversation.  Ask for opinions.  Get them to share their advice and stories.

Now more than ever you need to develop a tribe of people who love to be connected and can’t wait to engage with you. Take advantage of Facebook Live being the hottest trend right now that typically generates a lot of engagement.

AUTHENTICITY

Don’t try tricky posts that get people to comment and share on a post.  Using tactics like clickbait and sensationalized fake news or other means to try and trick the algorithms are one of the reasons why these changes occurred.

Moreover, engagement bait tactics can get you in trouble.  The Facebook algorithm can detect such tactics that try to coerce people to engage.

Instead, have the intention of sharing good content from your heart.  Be authentic. Make your posts so amazing that people will naturally want to share them.

MUSIC

Facebook and Universal Music Group signed a deal to allow users to upload songs in videos.  This means users can now share videos containing music from UMG’s artists without having the videos removed due to copyright violations as they have been in the past.

So now you can we open up creativity, connection and innovation through music as you build your social media community.

In other words, rock out with your peeps!  Now you can without copyright infringement by choosing songs by Universal Music Group artists.

In the end, the people who help, entertain, inform, and serve their communities will win.  So stop worrying about marketing and focus on serving your fans and followers.

To your ongoing success,
Susan Friesen

P.S. How would you like to learn how to use the power of Social Media and Online Marketing to build your business?  Check out Social Blast: eMarketing for Entrepreneurs. A monthly group coaching program for those wanting straight forward strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2018 Facebook Changes Put Community First: The Low-Down Facebook’s Latest Changes and How They Affect Your Business' from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What to Do NOW About the Facebook Algorithm Changes

Have you heard about Facebook’s latest algorithm changes? Do you care? You should if you are wanting to use Facebook marketing as part of your business success plan!

In this eTip I share 5 of the top things you need to do NOW in response to these recent changes.

In January of 2018 Mark Zuckerberg announced Facebook will favour personal posts that typically get more engagement on them more than pages and this has caused some concern with users.

As these changes kick in, you will no doubt start to see a decline of views on your Facebook page posts. Fear not! This does not mean you should abandon your efforts.

No one truly knows exactly how this will all flush out as time progresses. We will likely see spikes and then sudden downfalls in our post views as the algorithm changes start to roll out and be tweaked over time.

The essence of this change is Facebook wants to see more engagement on your business page posts. The more engagement it sees, the more it will show your posts to your followers.

All this means is you need to get more truer to the purpose of Facebook. It was not created so businesses could use the platform to market with!

It was intended to build a sense of community so that’s what you need to focus on.

The good news is this really isn’t anything different than what I’ve been sharing in all of my posts: focus on relationship (or pull) marketing and you’ll do fine.

Let’s review the five things you can do right now on your Facebook business page for your social marketing efforts:

  1. Ideal Client Definition

    Know who your target market is and give them what they want. Do this before you do anything else.

  2. Quality Posts

    Avoid randomly posting for the sake of having something on your page. You must focus on quality as in providing somethi8ng of value to your target market.

    Serve your community of followers, not you and your agenda. There’s 3 things you can ask yourself about your posts:

    • Is it entertaining?
    • Will it inspire my followers?
    • Is it educational?
  3. Engagement

    With everything you post, you want to think engagement – will your posts generate a discussion?

    This is the whole reason for these algorithm changes where Facebook is now going to reward you for having posts that generate more engagement on them.

    • Facebook Live is the best way to do this right now.
    • Native videos have lost favour in our reach but if done in a way that elicits engagement, they will still work.
  4. Authenticity

    Being authentic means stopping the marketing lingo and being more yourself, which comes as a relief to many entrepreurs.

    Let your followers get to know you so they can like you more and ultimately trust what you are sharing with them.

    People relate to people much more than they relate to a brand.

    So stop worrying about trying to beat the algorithm – relax and have the mindset of being there for others. How can you help them?

    Also stop trying to sell your wares – people don’t want to be sold to – focusing on developing relationships should be your priority.

  5. Advertise

    We said this before when Facebook made updates: Facebook is a “pay to play” platform. To really reach a new audience you’ll need to buy in with paid advertising and boosted posts.

    Once you reach the status of influencer you won’t have to work so hard but in the interim you need to adhere to Facebook’s paid options and their guidelines in order to really make the most of Facebook.

    Remember Facebook wasn’t created for us business people to market our business on. Be mindful of that and be prepared to invest in your business on these social media platforms.

That being said I want to hear from you on these changes and how it affects your business. Are you upset because the free options for reaching users are dwindling?

None of these platforms were launched absent an agenda to make money. In order to use them we need to accept their monetizing updates and account for them when planning our online marketing.

If you want to learn more about the power of social media and how to market your business online, I invite you to sign up for our weekly newsletter and also subscribe to my YouTube channel to get instant notifications when these weekly eTips are posted.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Where Social Media is Headed in 2018

Where Social Media is headed in 2018

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.

Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience.

As these systems develop, how you use these platforms for your business must change as well.

For tips on how to improve your social media read our article: How to set your social media goals for 2018

Social Media ROI

While certain trends are consistent, subtle variables at play can become game changers. Recently Facebook has announced adjustments to its news feed and if that matters to your social media marketing then you will need to account for that change.

For that platform brands and businesses will now have an even harder time connecting to users with no previous demonstrated connection to the company trying to reach them.

When Facebook originally started it was a free-for-all and at that point everyone marketing online pounced. But year after year it became harder and harder to reach any users organically through their feed.

Now even the paid reach will be more restricted making it even harder to drive traffic from posts to your business’s page or website.

If you measure the ROI of your social media efforts with an emphasis just on the Facebook platform then you may be alarmed when you see the stats start to change.

So how do you measure the return on your investment in social media?

According to Buffer, most measure by analyzing engagement with lead generation being second place and a sale being third.

As we all know measuring a conversion can be very simple or very complex but for most small businesses, it’s the former and amounts to ‘did they buy from us?’ or ‘did they contact us?’.

Moving forward the value of a lead may take precedence over engagement as platforms make it easier to qualify where the lead came from and how the user started in one place (social media) and wound up in another (your website).

Video Marketing

Another aspect that continues to attempt to move into a more prevalent spot is video marketing.

In 2016 and 2017 many predictions were made about video becoming more and more relevant to businesses. Many companies have started, and some closed, whose sole offerings were pre-made videos that could be updated for a business or brand to use.

The market hasn’t shown that businesses are warming to that and many small businesses simply shy away from the cost, effort, and risks associated with trying to produce professional quality video with a small budget.

It’s not impossible to do but it can go badly very easily. As a result, video marketing is still struggling to lure companies in. Though in Buffer’s same analysis, the users they polled stated they are interested in doing more video this year.

What Should Your Business Do?

If you’re planning on adapting to trends, then two things genuinely stand out. While there is no shortage of opinions, most self-appointed experts or gurus are guilty of self promoting while hoping their particular specialty will become more relevant.

Ask a video marketer and they’ll tell you it’s all video and YouTube. Ask a Facebook ads specialist and they’ll tell you it’s all about Facebook ads now.

The truth is the only two big stand outs that have shown they’re providing better results are Instagram (and Instagram stories specifically) and LinkedIn ads. Instagram’s user base has grown dramatically and LinkedIn will soon be offering video ads leading to increased relevance for both.

You may have a budget already set for your social media spending, but remember those are never fixed. Adjust and try attributing more to different platforms to gauge how effective it is for your business.

While it may seem laborious it’s really not that hard to take an afternoon to read up on any recent changes and adjust your spending accordingly.

If you find yourself too busy to bother or hung up by the complexity, it’s good to reach out to social media experts.

They can work with your SEO consultant, or if you don’t have one, they may have a recommendation in making your social media work for you to avoid just pumping out content for the sake of having it and hoping it will do something for you.

Make 2018 the year you really pay attention to your social media because more and more of your competitors are.

Getting ahead of them requires adapting to change rather than resisting. Once you do you’ll see much better results from your online marketing.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.

Thanks for reading,
Mark Hare

P.S. If you liked what you read here, you will want to sign up for our newsletter to the right of the page where you’ll get notified every Thursday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Where Social Media for your business is headed in 2018Click To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


Content Marketing Goals to Strive for in 2018

In this eTip I talk about what you need to do in 2018 with your content marketing and why you should be doing content marketing for your business.

What is content marketing?

Content marketing is any piece of content you create that demonstrates your expertise in your particular area of business where you need Lead Generation Service.

Any unique images, written text, video, graphs or anything else that shows you have knowledge about your industry is good content marketing and has value.

Why do you need content marketing in 2018?

Content marketing is essential to your online marketing in 2018 because it shows users your value. You need to do more than just blog. You should have a strategy in place that works to show off your knowledge of your business and industry.

Don’t randomly create something without a purpose. Plan out your content with reasoning and a clear set of objectives.

Plan your content out to improve your Know, Like, and Trust factor for your business.

Personalizing your work is key when creating your content in 2018.

So make your content unique and personal and plan out why you’re making it and where you’ll be posting it too!

What content should you make in 2018?

  • Video! Video marketing is a big deal when it comes to content marketing. Facebook Live, YouTube Live, and even LinkedIn is adding more and more video marketing capabilities. At this point in time your best method for reaching the most people is with great video marketing.
  • Chatbots. Chatbots can be a great tool for using social messaging services when you can’t maintain them yourself full time. Depending on the platform these can be tricky so let us know if you need any help and our social media experts will assist.
  • Podcasts. Podcasts are a little easier than videos. These are all audio and are an inexpensive, great way to get your message out without having a studio set up. Try re-purposing your videos through podcasts!
  • Re-purposing! Use old content again if you see it has current value. Go look at your old blog posts and update the information. Republish the new content with the old content’s messaging. It brings new life to your old content and isn’t hard to do.

Be consistent

Create a content marketing calendar and plan your schedule. Plan out what you will be focusing on week by week, and month by month. Make the commitment to your business and make sure when you promise content you deliver so your subscribers know they can trust your work ethic and know that you are reliable and consistent.

I’ll be practicing all these changes myself this year as we adapt to the changing landscape. If you want any more information on content marketing have a look at our other posts and if you want any more info on content marketing leave a comment or send us a message and we’ll be happy to help with any questions you have.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Set Your Social Media Goals For 2018

How to Set Your Social Media Goals For 2018

Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape.

In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing.

If you’ve never taken stock of your social media or set goals, then this is the article for you.

For tips on how to improve your social media, read our article: How to Incorporate Content Marketing into Twitter

It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.

  1. Check Your Reports

    Do you keep reports? You definitely should so you can assess the efficacy of what you spent time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.

    Look for metrics like engagement instead of impressions. With impressions and low clicks, you’re doing more harm than good. Look at how your content performed and create categories for it all.

    This information is like your potential leads all telling you what they liked or didn’t.Take that into account when planning out 2018’s content.

    Each social media platform offers free analytics on the profile’s performance, so you can see what you’ve shared that resonated and what fell flat. Look for patterns and topics that show users had consistent interest in something you can then repeat.

    You can even take the step of starting paid promotion for your business  if you’re up for a challenge! If you need any extra help in taking things to the next level, just give us a call! We’re constantly on social media and we analyze our reports every single month like clockwork.

  2. Study Your Website Analytics

    Google Analytics is a great free tool provided by Google that is essential to planning your social media in 2018. Why? This is where you find out how much of what you did actually drove traffic to your business.

    If you don’t have it already then getting Google Analytics set up is necessary. If you run into issues just contact us. One of our online marketing experts can do it very quickly and once you see what you can find out about your website you’ll be amazed.

    If you do have it set up, then check your Acquisition section for Social and then Network Referrals. You’ll be able to see the past year by selecting the previous year as the date range. This will show you just how many people have clicked on your social media posts and landed on your website.

    This won’t matter when it comes to what you shared but it does matter if you’ve done posting that points people toward your website.

    You should always incorporate some sales-oriented messaging that shows your client’s your business so while you don’t want to be a serial self promoter you don’t want to be absent any self promotion entirely.

  3. Set Your Goals

    The first two steps should give you an understanding of where you are and now it’s time to take that information and plan where you’re going.

    What drew clicks? What got shared? What worked and what didn’t?

    If something looks off and is clearly not working then assess whether your time would be better spent elsewhere. Another issue might be the audience of a platform dwindling. Genuinely look out for platforms that have lost their audience because, while rare, it has happened in the past.

    Are you spending a lot of time posting to Facebook? Try putting some of that effort into Instagram if your target market is also on that platform.

    On average the approximate Instagram brand follower growth is 6 – 8% per month. You may not be able to recreate that, but you should see some solid numbers if you’re posting good images regularly.

    When were your posts most effective? Pinterest trends show increased usage in the summer and around Christmas with spring and fall seeing big dips.

    Look at your reports and if you used Pinterest see if your stats align with this. Plan a posting schedule so you know when what you post will have the most effect.

    When you set your goals keep in mind you may not attain them and that’s fine. As long as what you’re doing is honest then you’re in better shape than most.

    Post genuine content about your business and share content you see as having sincere value to people interested in what you do. You’ll not only grow your followers and friends, but you’ll grow them with people who have value to more than the possible optics of high numbers on a profile.

The most important stat is your bottom line. You are spending your time marketing yourself on social media for a reason and if you have professional social media experts helping you then you’re spending your money too.

Your main goal out of all of it is: did this help my business? If the answer is no, then take into account that your previous goals (or a lack of them) were incorrect.

Don’t fret doing any of this by the way. The biggest mistake you can make is to allow this to become a chore rather than a positive part of your business. When you’re enjoying yourself, you’ll find you share better content and you convey that emotion through to potential clients, which is much better than putting out a perception that you’re agitated.

If you’re finding no matter what you do maintaining your social media is a burden, then get in touch with us so we can handle it for you.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Set Your Social Media Goals For 2018 from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

2017 Review: Content & Social Media Marketing Insights

2017 Review: Content & Social Media Marketing Insights

What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018

It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018.

Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.

One key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.Click To Tweet

We recently set about doing our year-end review on our content marketing and social media efforts and wanted to share some of the insights we discovered in hopes you will get inspired to analyze your own efforts while planning for the year ahead.

Where and What to Analyze

One quick and easy way to go about your year-end review is to look at your online engagement from the past year. Whether it’s checking your social media stats or looking at your website traffic, lots can be gleaned from these types of analytics.

There are a few places to look for the stats you need: You can utilize Facebook Insights, Twitter Analytics, Google Analytics, or your blog stats.

Log into each of these and take a look at how your posts and articles performed. They can provide a lot of valuable information on how your business and marketing resonates with users.

If you’re stuck on social media and want to read more, please review our robust catalogue of content related to all things social media.

So what did our analytics tell us what our followers liked? Here’s 3 valuable insights learned from 3 of our tops posts this year:

  1. Communicating to Maintain Effective Client Relationships

    Not surprisingly this article from one of our guest authors, PR Specialist Susan Elford, offers similar advice to this one: listen!

    Communication is key to a successful business and when clients and followers communicate with you through social media, whether it’s by a direct comment, a share, or something else, you need to listen!

    Client relationships are a big deal for us and we like to build long-term ones by treating our clients with respect and listening to what they say.

    We don’t just hear it, we listen. We then adjust and improve to reflect the client’s expectations.

    So apply advice from the article like this:

    Use language and mannerisms your clients can relate to – use mirroring to deliver messages in a way that makes them feel comfortable.

    And apply the same recognition and response to your social media. If you’ve noticed some articles focus on something specific and your clients/audience are receptive to it by way of engagement, then in 2018 you should know what to do!

    Give them what they want and build your client-base by accepting what your followers like and expect from you. Communication is a very broad term and doesn’t always mean simply direct vocalization or emails.

  2. 10 Ways to Attracting Clients Through Kindness

    This article has our approach laid bare. We watch, listen, learn, and follow the golden rule: treat others as you would like to be treated.

    Open yourself to receiving both good and bad feedback and accept each as constructive.

    Assess the full picture of what is happening and understand where the feedback is coming from.

    We employ kindness and generosity all the time. It’s a big deal when put into practice and by following that and our other 9 steps from the article, we’ve seen our business and client-base grow consistently!

  3. Why Twitter Ads Boost Business & How to Create Them

    If your business isn’t on social media yet, then check out the link given at the start of this article.

    Social media is a BIG factor in most businesses and has effectively replaced a lot of other support channels as users go to for getting a response.

    So once you’re online it’s time to make the most of it. None of the businesses whose names we know are worth what they are today without requiring some paid component. Twitter is no exception.

    While Facebook offers advertising and Instagram as well (among all others) our article on Twitter’s paid promotion resonated with our audience. 110 shares through our website alone is a great indicator of the effectiveness of this content with our follower-base and potential clients!

    As stated in the article, diving into social media can have drawbacks so if you’re looking to get serious, it’s good to hire online marketers who know how to use social media for business.

    We don’t have any information on how effective our reader’s Twitter campaigns have been, but our clients have seen stellar results. From this we learned that within our content we have users who are anxious to expand their presence online and try new ways to reach new potential clients.

    Is this limited to Twitter? Probably not and the real message here is that when we give back to our clients and readers with free tips via content marketing strategies, we will see reciprocation by way of new leads and new clients.

So what did you learn this year from your content and social media marketing efforts? Take a look at your metrics (and if you don’t know how just let us know for a possible future article) and see what they tell you.

Then take that information into the board room and help make 2018 even better.

To your ongoing success,
Susan Friesen

New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2017 Review: Content & Social Media Marketing Insights from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".