eBusiness Blog

Is Jealousy the Biggest Culprit in Thwarting Your Business Growth?

Why Gratitude is One of the Biggest Keys to Success

Jealously the Biggest Culprit in Thwarting Your Business Growth

No magic pill, wand or formula was applied in creating this success story.

While Social Media can have many benefits to business growth, there’s an underlying, negative-based energy many people experience that could very well be contributing to the lack of their business growth.

And that energy is jealousy…

For us on the West Coast of Canada, we only get to enjoy a few months of summer warmth and sun each year. This is the time we make plans to get out and enjoy the weather as much as possible.

So it stands to reason many of the posts shared on Social Media are fun-related. After all, who wants to share posts about the hours they spend behind their computer working 15 hours a day?

Relaxing at Kingfisher SpaWhile away on holidays recently, it occurred to me there may be some who would look upon my holiday-infused Facebook posts thinking this is my life – doing nothing but having fun and going on holidays.

And when I thought about it, I’ve given them no reason to think otherwise. If a new Facebook business-owner “friend” only saw holiday-related posts, then that’s the impression they would have of me – I never seem to work!

For those that know me, this assumption is far from the truth but nonetheless, for those that don’t, I can see how they would come to that conclusion.

And the interesting thing is, that kind of conclusion has a far-reaching result that could very well be affecting their business success.

That’s because instead of being happy for me, they are feeling a twinge of jealousy.

Jealous they can’t take holidays…
Jealous they can’t go for spa treatments…
Jealous they can’t relax poolside at a resort…

And so on.

Jealousy is a very insidious thing that can sneak up and snare the most unsuspecting person.

Jealousy is a very insidious thing that can sneak up and snare the most unsuspecting personClick To Tweet

How many times have you looked at someone’s success or witnessed all of the wonderful travels they’ve been on and secretly wished it were you instead of them?

When this happens we nosedive into a lack and scarcity mindset. Our ego kicks into high gear and we get into competition mode. Comparing what WE DON’T have to what THEY DO have.

And when that happens, we’re not in an expansive, abundant state of mind. Instead, we’re stifling all energies needed for growth, which can ultimately result in a lack of success.

I did it too. I would see people like Mari Smith travel the world doing keynote speeches or private consulting gigs and think how lucky she is to live such a magical life!

But then I realized magic has absolutely nothing to do with it!

When we see people like Mari, or me for that matter, reaping the rewards of our labour, we fail to realize the labour part of that equation.

The ability to take time off, travel, go to spa appointments or relax at resorts is a product of hard work. It didn’t all happen magically, or effortlessly for that matter.

What does gratitude have to do with success?

I’ve talked before about my keys to success and aside from working long hours, having a team and building a business wisely, the biggest key to my success is gratitude.

I’m thankful every single day even if a client is upset with me.  Gratitude can still be found in the lessons learned to avoid that incident from happening again.

I’m thankful for the hard-working, integral employee giving their notice.  Gratitude can still be found because I was able to have them on my team as long as I did and look forward to how that person’s replacement will make a positive impact on my business.

I’m thankful for the deadbeat, non-paying client.  Gratitude can still be found knowing what kind of client to turn down in the future, seeing the signs ahead of time they will be a challenge to collect from.

This is what I do every day where it’s well documented in my gratitude journal I write in every night.

Success is what you want it to be. You are in control.

Despite the one-sided impression Social Media provides, there is no magic program, product or formula that will create success for you.

But with having an attitude of gratitude, a strong commitment to success and not letting jealously prevent you from thinking you can have that too, you can be successful.

I’ll let you in on a little secret…. many don’t know that not long ago Daniel and I were quite destitute. We were on the verge of losing our home and had a $24,000 credit card debt (due to identity theft but that’s another story). So I know what it feels like to be on the other side of the pasture thinking everything was so green over there and completely unattainable.

However, what got us through to the other side is we never gave in to victimhood. We believed things will get better, focused on being grateful for what we had, and worked towards what we did want.

Law of attraction expert Dana Smithers has a great solution to when things are not going perfect and that’s to ask yourself, “what do I really want?” (Watch this quick video where she explains how this works.)

So the next time you feel a pang of jealousy when you see someone post about their wonderful cruise, their world-wide adventure or their spa treatment, remember there was no magic involved in that person’s success.

Only hard work, commitment and a whole lot of gratitude for hills and valleys that was overcome along the way to that success.

Take a moment now and no matter how shitty of a day you’re having, what can you be grateful for? Ask yourself what is it that you really want? Share below, let’s all celebrate with you.

Are you willing to make a commitment to celebrate everyone’s success? Take responsibility for your actions and do what it takes so you can reap similar rewards of success?

Don’t let jealousy be the biggest culprit in the lack of your business growth. Show it who’s boss instead!

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

Is Jealously the Biggest Culprit in Thwarting Your Business Growth?Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Incorporate Content Marketing into Twitter

Today we’re going to look at how to use content marketing to drive traffic to your website from Twitter.

 

Make Sure You Have the Right Content

The first thing to cover is that when doing content marketing be sure to have unique content that is applicable to your target market.

Make sure you take into account demographic information when creating your content so you make and share the right information for your desired audience.

Using Twitter to Promote Your Content

This video is about driving traffic to your blog with a focus on using Twitter for content marketing.

Post about your blog/content on Twitter often because it drives users towards your content.

Try 10 – 15 Tweets per day about your content spread throughout the day.

Don’t worry about how recent the content has been produced ad instead focus on its relevance to your users. If it’s still relevant then keep sharing!

Even if its 2- 3 years old you can keep sharing it. Users may have forgotten they saw it the first time or it may not have been relevant to them before but is now.

Share other user’s content as well if it is useful to your users and compatible with your content and brand.

Get yourself a tool like Hootsuite that allows you to schedule your tweets throughout the day.

Schedule your tweets so they appear when you know your followers are going to be online.

Hootsuite has a great auto-schedule tool you can use for this.

When you have a new article on your blog you can share that 2 -3 times per day right up until you post your next new blog post.

Try varying the title/tweets though so it’s not repetitious.

Add hashtags that are relevant to the content you’re sharing. For my video eTips I use #eTip.

You can even ask for a retweet. Try Please RT and sometimes people will share it!

Try the paid reach options. It will help get your content and brand out to many more people.

The more who see it the more chances you have of someone signing up or purchasing from you or signing up for your newsletter.

Sign up for our newsletter to receive weekly tips on marketing online for entrepreneurs!

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Twitter Ads Boost Business & How to Create Them

How to create Twitter ads

An Insider’s Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising

Last week we showed you all the basic elements of setting up and using Twitter.

Now that we’ve looked at how you can market locally with hashtags and how to set up your profile and start tweeting, we’re going to review how you make use of the paid side of Twitter to help grow your business online.

Why use Twitter Advertising?

Twitter ads are a great way to really expand your business reach and get your content in front of your ideal target market.

Twitter has enticed business owners into taking the plunge by making their platform one of the best of the majors when it comes to targeting the right users.

There was a time when Twitter offered much better organic reach as most social media giants have.

They did this to gain market advantage; however, once their user base was established, they monetised their platform by restricting the organic reach, forcing users to make use of their paid option.

So by selected the right interests, key phrases, and demographics you have a very low-cost per click method of reaching qualified leads.

How to Set Up Twitter Advertising

Let’s run through the steps in setting up an ad on Twitter.

First post and schedule your regular tweets and then begin your campaign creation after since your tweets are what you’ll be using in the promotional campaign.

After logging in Twitter click on your profile photo and:

  1. Select Twitter Ads
  2. This will open a new tab that looks like this:

    how to use twitter ads

  3. At the top right you can see where it says Create Campaign
  4. Select Create Campaign
  5. Now you can pick which kind of paid campaign you’d like to try.

    how to use twitter for business

  6. If you’re building up your Twitter account try the Followers campaign type.

    If you’re looking to drive people towards your site and you have the content to reflect that then select Website clicks or conversions.

  7. There are other options for more advanced users such as video promotion and app promotion but we’re going to stick with the most used options noted above.
  8. Once you’ve made your selection, you’ll see your campaign budget information.
  9. Pay close attention to this. Twitter (like most social giants) tends to assume we all have money to burn and will have some big numbers pre-filled. I believe the current pre-filled number is a daily budget of $127.50.

    Set yours to something much lower while you test Twitter Ads out. I suggest $5 a day and a total budget of $25 for a one work week campaign.

  10. Next select your Date Range. Twitter tends to auto-populate this with about a month timeline. For your first trial let’s stick with a 5-day work week as noted above.
  11. After you click through you’ll get to select your “creatives”. These are the tweets you’ve posted that will be used for your campaign.
  12. Select the tweets you posted with the intent of either driving users towards content or your website.
  13. Now you’ll get to start targeting.
  14. When targeting get as specific as you can with what you want in your preferred audience. As stated in point 12, you should select targeting parameters that align with the original intention of your tweet.
  15. Pick locations where you know your content will resonate with users. If you deal locally then promote locally.
  16. Pick the gender of the preferred audience for your campaign.
  17. In the bottom field, you want to spend most of your time.

    Pick interests and key phrases that best identify your preferred audience.

    If your business sells doorknobs then type in doorknobs to start your search. Find interests related to doors. Select any key phrase you know to be relevant to your content on Twitter regarding the sale of doorknobs.

  18. You want to align your audience target with your actual target for the content. If your tweets direct back to your site then be general about your business. Ads targeting a blog or video should be targeted at users who have expressed interest in that precise niche.

    To continue with our established analogy this could mean targeting users interested in brass door handles because you have content you’re promoting that is specifically about brass door handles.

  19. Now click next and you’ll be taken to your ad group bid. If running a lot of ad groups with separate purposes you can set new ad group budget totals here. For now you can leave this as is.

    The second option for target bid vs. automatic bid is more advanced and doesn’t really factor into the success much. Leaving it as Automatic bid is fine.

  20. Now click next and you’re ready to launch!

Use Your Twitter Advertising Metrics for Future Campaigns

Once the campaign has completed its run you can review the performance in this same Twitter ads section.

Look at Impressions but more so Clicks and your Cost Per Click. With Twitter it’s normally very low compared to other services.

If you want to peak at the performance even further please get in touch with us as we can analyse the data and make suggestions to help future campaigns perform better for you.

Thanks for reading,

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Twitter Ads Boost Business & How to Create ThemClick To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


Twitter Beginners Guide: What to Tweet About

We’re past the half way point for our month of tips for marketing small business on Twitter and I hope you’ve enjoyed the tips and guides on getting your business set up on Twitter.

Now you’re ready for the actual tweeting!

Picking what to tweet about sounds easy but mistakes can be made if you don’t have a strategy in place beforehand.

 

First take into account that Twitter is an ‘in the moment’ platform limited to 140 characters.

One of the things I like to do is check what’s trending on Twitter (that’s posted to the side of your Twitter feed) so I get a quick easy glimpse of the latest in current events.

Twitter is an instantaneous delivery method so you need to get your tweets in front of your followers throughout the day.

Some fundamental things you can tweet about in the proverbial twittersphere are your personal opinions on “in the moment” news.

Take care not to rant and rave though. Offer insightful opinions that don’t take a strong side.

Your personal opinion is fine but not for your professional brand. Preaching personal politics can turn off potential clients who you may have otherwise been able to work you without issues.

With most elections being consistently split you have a 50% chance of putting off a potential lead by being overtly opinionated or echoing the wave of aggression and irrationality currently permeating every aspect of online information related to politics.

Politics can bring out an emotional response that you may regret later so when posting as a company remember you are representing your business.

It is true that adhering to a political stance can result in gaining followers. As can using adult language and sometimes the users who follow people for those reasons are their most devout but it comes with the risk of not gaining the other half of your potential followers.

Definitely showcase your expertise. If you have tips that are unique to your industry that’s great content you can post about on all social media including Twitter.

Anything from the heart is great too. Inspirational messages, quotes and more that express your voice and are directed at your desired audience are perfect.

Share other people’s content. Check out their blog articles and if your audience would appreciate it then tweet it!

Try tagging the author as a way to both recognize and thank the author of the content you shared.

Look for funny things to share! Everyone loves to laugh so pass that stuff along if you find it.

If there are any current events that relate to your area of expertise then use it. Tweet about it and note how it relates to what you do but be careful and don’t overdo it.

Now how often should you tweet? Recent studies say 1 – 51 times per day.

Staying on either extreme is not advisable. According to Quicksprout the happy medium for tweeting is 15 times per day.

It is advisable to try the tools I mentioned in earlier Twitter posts like Tweetdeck or Hootsuite and schedule your posts out so it doesn’t become too time consuming.

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Getting Started on Twitter for Your Business

Getting Started on Twitter for Your Business

How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter

July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business!

For those of you who haven’t braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter.

Why Use Twitter For Your Business?

Twitter is a major player in online social media. In January of this year Google purchased Twitter Fabric (A Twitter development arm for apps) for an undisclosed sum for good reason. With 328 million + active Twitter accounts it’s a big audience to exist within.

Your ability to reach your target audience is amplified by using Twitter as it allows your users to see the latest news on your business in real time and provides a window into your company by way of what you share and promote.

Your ability to reach your target audience is amplified by using TwitterClick To Tweet

Almost 25% of verified Twitter users count themselves as journalists and often news hits Twitter before the other platforms have a chance to draft a report.

Whether you’re local or national or even international following journalists and making connections is a great way to have your own content shared with a large audience with the intention of course that some turn into paying customers.

It’s no surprise the current estimate is 93% of businesses use Twitter with over half using it daily.

Another big plus is how Twitter (and social media in general) has replaced traditional PR. Companies who use Twitter report a 20% improvement in customer relations!

How to Set Up Your Twitter Account

Let’s break down just how easy it is to set up a Twitter account. Then we’ll review how to use it.

Step one in setting up Twitter:

  1. Sign up
    • That linked text above will take you to Twitter’s signup page. This is a simple step.You can pick your username, sign up with your email address, and then confirm the account in your email (* It’s good to have your email already open in a new tab when doing this).
  2. Edit your profile

    Here you’ll be adding your Twitter profile image and your header along with your bio text:

    • In order to access this in your new account you’ll need to click on the top right next to where you see the word Tweet.
    • This will open a menu.
    • Select the top part where you see the username you entered when signing up.
    • This will take you to your Twitter profile page.
    • Now select Edit Profile as indicated on the page.
    • Now you can enter your bio (limited to 160 alpha numeric characters)
       
      *When drafting your bio start with what your business does or share what your followers can expect from you and end with something more personal about you.
       
      Example 1: A certified fitness coach who’s passion is health, wellness & eating Vegan sharing tips and recipes to help you on your health journey. Wife & Mom who loves the outdoors
       
      Example 2: (This is mine): I share tips on Digital Marketing, Websites, Branding & Social Media. An experienced & passionate Web Developer, eBusiness Consultant, Wife, Mother & Chocoholic
  3. Update your professional profile photo (image size: 400 X 400)
  4. Update your header image (image size: 1500 X 500)
  5. Enter your location
  6. Add in your website address
  7. Choose your theme colours – ideally have them match your business brand colours
  8. Then click “Save changes”!

Now that you’ve got your profile it’s time to look for followers.

Finding Followers on Twitter

This part is both very easy and very hard. Let me explain!

It’s easy to secure followers from anyone looking to turn you into a customer. It’s much harder in the reverse order.

Some accounts have hundreds of thousands of followers but nearly all are other people looking for clients. It can be easy to get sucked into a sinkhole of marketers so be very wary of any suspicious accounts.

It's easy to get sucked into a sinkhole of marketers on Twitter; be wary of suspicious accountsClick To Tweet

Instead look for people you know. Not just personally but brand personalities you trust. There is a very easy search function at the top right. Just type in a name and start checking.

You can also use Twitter’s Advanced search to narrow down your efforts further.

People with high numbers of ‘Following’ and low numbers of ‘Followers’ indicates they’re not securing good connections with their content so watch out. Even if they are following you, it only means they are watching to see if you follow back and as soon as you do, they will unfollow you. A practice I do not condone at all.

Any accounts with near even numbers of ‘Following’ and ‘Followers’ could simply be people in a niche who follow each other but aren’t reaching anyone outside that sphere. They’re okay to add but make sure that’s not ALL you add.

You can use Twitter’s email tool as well to farm your email for possible connections held within your emails records of people you’ve emailed with in the past.

If you’re still stuck: try writing down a list of brands like yours and add them. Following your competition not only shows you what’s popular in your industry, it also gets your name in front of their followers if you ever feel compelled to reply.

Another easy trick we covered recently during our Twitter month is using hashtags to find local businesses on Twitter.

Many of us deal locally so make sure to check out that post linked above.

Don’t worry about your Follower count too much and focus on quality over quantity.

Keep Tweeting

Now it’s time to start tweeting! This is your 140 character opportunity to market yourself in your own voice.

Try some tweets out that link to your site’s pages but don’t overdo it. Focus on building out an identity that establishes trust in your followers.

Look for voices in your industry with trust where you can retweet and like their content.

When retweeting look for opportunities to tie their point back to your business. If they share X and you build awareness around X then retweet and add a link back to your relevant page whether it’s a static product page or a blog post. The goal is to reach both them and your users in a way that connects you to the trusted authority.

Seek trustworthy industry leaders to retweet and like their content & relate to your contentClick To Tweet

A great way to increase the viability of your tweeting is to add an image to your tweet.  This is really easy and recently Twitter made it even easier with their addition of a GIF function. You can search for funny and/or relevant GIFs right within your Tweet. Just click below the text box where it says GIF.

Make it fun and share content you love. Don’t get into a trap of only using Twitter for self promotion.

The biggest problem with Twitter is losing steam. Don’t be discouraged and if you want more help with Twitter and all social media you can sign up for our Social Blast linked below!

To your ongoing success,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Getting Started on Twitter for Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

A Beginner’s Guide to Twitter Fundamentals

Your social media presence is a reflection of your business and often the first thing a potential new client sees.

Today’s post and video look at the importance of including a consistent brand image on Twitter that presents who you are and what you do appropriately.

Clients who see a lot of professionalism in your social media are more likely to contact you if you establish yourself properly online.

Twitter is a great way to reach out to peers too and as we saw in our last post can lead to new work through proper usage and networking so make sure your profile really represents you and your business properly.

The Header Image

Your header image is a 1500px by 500px opportunity to grab a user with your most important offering.
Whether you announce your service, a discount, or present some stats that make you unique from your competitors you have the space to do it so by all means use it.

If you are promoting a splash page with a discount code you can try including that into the header. Text won’t be clickable but you can repeat the link in your bio or feature it in a pinned Tweet (this is a single tweet that when ‘pinned’ will remain at the top of your profile) which will allow the user to click on it.

Combine practicality with creativity so you’re selling yourself but also showing off something visually appealing.

Your Profile Image

A profile image is a small avatar/icon that shows you. Large brands will often use their logo for this which makes sense for them but for small business owners who are the face of the business a great headshot here is advisable.

Having a headshot is even more important if your handle or business name either is your name or includes it.
The ideal size for your twitter profile photo is 400px X 400px.

Many Twitter users have responded they often remember headshots over handles when looking at accounts so you really want to make sure this is an image of yourself you want people to remember.

The more professional your image is the better and it’s always better to smile when you’re hoping to make more connections.

Your Description

This is a short character limited biography section that only allows for 160 alpha numeric characters.
Use this space to note your core offering as well as introduce yourself to your audience. This is your opportunity to say hello but also establish why you have the account. So mention that you provide Service A but also let them know about your interests, say in mountain biking or like me, chocolate!

Be professional and friendly so you exude professional confidence but retain your personality too.
Your Tweets

Now that your profile is set up it’s time to start tweeting! It’s important to seed out tweets that introduce yourself and are consistent in brand and theme with the profile.

You want to do this before you start following other people so they can see you have an active account and won’t appear abandoned.

Set yourself a manageable pace and don’t treat this as a one off. It can be a long, arduous process at first but once you start seeing engagement and building your community you’ll then be more inclined to keep it up.
You can use scheduling services like Hootsuite or Twitter’s own Tweetdeck though there are many. It will depend on which you prefer and by adopting one you can relegate your Twitter time to once a week if that suits your schedule better.

Consistency is the key to retaining and maintaining an audience.Keep it up and in no time you’ll be enjoying yourself and enhancing your business presence while building the know, like and trust factor with your followers.

If you have a Twitter account already please share it in the comments section below or follow me and let me know. If you don’t use Twitter let me know why and maybe we can work your reasoning into a future video.

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Social Media Can Lead to New Collaborations and Work

Video marketing has been our hot topic lately.

Today’s eTip showcases a local videographer’s success story that happened while at my recent photo shoot.

 

Use your social media to make personal connections

A few years ago I was on Twitter and noticed something: someone from my local city was sharing and liking a lot of my posts!

Keith, a videographer, became a regular “fan” and naturally, I went and checked out his profile to find out more about him.

We eventually struck up some conversation and since then (after years of never even having met each other in person) we’ve been referring clients that have lead to paying work.

Through his efforts of becoming visible in front of me, he successfully got onto my radar if I ever needed, or knew of someone who needed, a videographer.

This video is about social media connections and in it Keith and I talk about the viability of social media and how it can be used properly from a business perspective to make connections that actually work.

Find your audience on social media

By using the #Abbotsford hashtag on Twitter, Keith narrowed his choices using a Twitter list within his feed to local businesses such as mine. This is a great tip for those who want to work with those local to them.

Twitter can be bogged down with international posts that won’t matter to you as much. Try Keith’s localization tip to nail down local connections.

Keith then reviewed who was using his localized hashtag as well and was able to start connecting and building out his business through social media.

By using his extensive background in video production Keith has been able to reach local clients for video shoots ranging from news reporting to corporate videos with great success.

Keith operates under Pathfinder Productions and you can find him on Facebook at: facebook.com/pathfinderproductions

This is a great example of how social media works. The trick is not to try tricks and use it honestly so you connect with other honest businesses. Localizing your efforts is a great way to find people who want to connect in your own area.

If you have any questions about improving your video quality to strengthen your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Social Media Can Lead to New Collaborations and WorkClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Use Twitter Social Videos to Boost Your Business Visibility

How to Use Twitter Social Videos to Boost Your Business Visibility

Why Incorporating Video on Your Twitter Account is Good For Social Marketing

Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing.

But an often overlooked video marketing option is using video on Twitter.  

Using videos on your Twitter channel can provide a much richer experience for your followers than by simply posting images or text. Plus videos allow your followers an opportunity to get to know, like and trust you all that much quicker and easier.

The fact of the matter is: Twitter users embrace video.

This infographic from ADWEEK shows Twitter stats, trends and suggestions on how businesses can drive engagement using videos on Twitter.  

ADWEEK Twitter Stats 2016 Infographic

Notice how 82% of Twitter users interact with brands and businesses. Since there’s over 800 million monthly visitors on this platform, this number is one that can’t be ignored and should be capitalized on.

Live Video Streaming on Twitter

Just because Facebook is the Belle of the Ball right now, that doesn’t mean Twitter isn’t alive and kicking!

On May 2, 2017, Twitter announced its Live Streaming capabilities that involves 16 live streaming content deals in the areas of sports, news and entertainment.

The great news is, anyone can now post a live video on Twitter!

People love to come to Twitter to see and discuss the latest news and events so why not use a live Twitter video to showcase your expertise and provide insights on industry trends your followers would be interested in hearing about?

Twitter Video Ads

Twitter Video Ads are also a serious option to consider for any sized business.

According to several recent Nielsen Brand Effect Studies, people who saw videos ads on Twitter were 50% more likely to be aware of that business and became 14% more favourable towards that brand.

This then translates to an 18% higher purchase intention, which is achieving the ultimate goal all businesses have in their advertising efforts.

How to Post a Video to Twitter

Twitter allows you to record and post videos up to 2 minutes and 20 seconds in length. So before hitting the record button, plan out what you are going to say and focus on being concise, informative and/or entertaining.

How to share your video on Twitter from an iPhone or Android:

  1. Using your iPhone or Android, you can record, edit and share videos straight from your Twitter app by first tapping the Tweet icon and then tapping the Photo
  2. Twitter Video Screen ShotNext tap the Video icon, or if you wish to do a Live video, tap on that option as seen in this image.
  3. If you wish to reverse the camera so you can speak to your followers and show everyone what you are seeing, tap the reverse camera icon.
  4. If you need more light, press the lighting icon at the top of your screen to enable the camera’s light.
  5. Press and hold down the Record icon to record. You can pause and add more to your video by pressing down the record button again.
  6. You have the option to do some editing to your video before posting by holding and dragging any snippet upwards to delete it. You can hold and drag sideways to rearrange your clips as well.
  7. When done, tap on the Done button or you can preview your video before posting it to see if any further edits are needed.
  8. Tap Tweet to share your video!

You can also use a pre-recorded video that’s either on your phone or computer by simply tapping/clicking the Image icon and selecting the video from your device you wish to share.

A cool option you can take advantage of in your content marketing efforts is to embed your video tweets into your blog for extra exposure.

What to Post in Your Twitter Videos

Strapped for ideas on what kind of content you could use for your Twitter videos? In a previous video eTip I provided 5 social media video marketing strategies you can use to help showcase your business that can give you some inspiration.

Keep in mind Twitter followers are coming to this platform with a “discovery” point of view. With Twitter being more focused on what’s happening in the current moment, capitalize on that by posting videos based on what is trending.

They can be your own personal opinion about news related to your industry or ask your followers to join in on the discussion to see how they are impacted by something that has happened in your industry.

Respond to someone’s tweet with a video. Doing this provides you with a great opportunity to have your followers get to know you more on a personal level.

How about asking your followers to share their own video of using your product in action? You could run a contest that would encourage this kind of user-generated content.

Get Busy Using Video for Twitter Content

No matter how you look at it, video is where it’s at with online marketing trends so why not use video on Twitter to help gain bigger and more exposure for your business?

Give it a try and test out some videos to see what works and doesn’t work for you. Be sure to keep an eye out on your Twitter stats to get the full scope of your efforts.

Marketing online is not easy and there is a lot to learn. If you are ready to start but not sure where or how then sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Use Twitter Social Videos to Boost Your Business VisibilityClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

2 Pro Tips for Shooting Professional Looking Social Media Videos

In continuation with our article last week about video marketing strategies to help showcase your business, today’s video eTip is to help you improve the quality of your videos.

 

Of course, if you’re going to display a video on your homepage you would want to hire a professional videographer to assist you with that project. The intention of this blog is to assist you with creating videos for your social media accounts to engage with your potential customers and build your professional-looking brand exposure.

How to improve how your video looks

Have you ever clicked on a video and it just didn’t look right? For example, the colour was a little too yellow, or the footage was too grainy, or the quality just wasn’t up to industry standard? The main reason for this is usually lighting.

Poor lighting can potentially be a big distraction for your viewers, because instead of focusing on the content you’re providing they are being distracted by the quality, or lack thereof in your video.

Earlier in my career I was fortunate enough to work as the first paid Master Control Operator for our local cable vision studio, MSA Cable 3. While employed there I was able to learn a lot about video production, lighting, audio, directing and editing video.

Typically, in a studio set-up they use a lighting setup called three-point lighting. The three main light sources are:

  1. 3 light video shoot set upBacklight

     
    A backlight is a spotlight that shines on the back of your head, behind your head. The reason for this lighting is to remove all the shadows from the background of your shot.

  2. Fill Light

     
    A fill light usually has a broader spectrum which creates wider range of softer diffused light. Usually a fill light will be off to the side of the camera and it fills the whole space.

  3. Key Light

     
    A key light is more of a spotlight that is focused directly on and more in front of the subject.

With these principals of studio lighting in mind there are a couple of ways you can emulate them and improve the quality of your video.

Window Light

Have you ever heard a photographer mention they are running out of daylight? That is because natural light is often the best light for lighting your subject.

You can take advantage of natural light by getting in front of a window and using it as your fill light.

If you’re shooting outside try not to stand in direct sunlight because this can light your subject too much and over expose the video. The reason this doesn’t happen in front of the window is because the window naturally diffuses the light and makes it softer.

Lamps

It’s going to be tricky to get a back light unless you have an overhead light. However, you can utilize lamps to add more fill lights or even a key light to your video setup. In my video above I am using several lamps as well as window light to improve the lighting of my video.

How to improve how your video sounds

Audio may not be the first thing you think about when you’re creating a video however it is vital to the quality of your video. For instance, if someone watching your video can’t hear what you’re saying then they won’t take away any value you’re providing.

In the video above, you’ll probably notice that I’m using a lapel mic. These mics are generally cost efficient, will raise the quality of your video and are compatible with your smartphone.

Previously I have used a headset microphone while recording video on my webcam at my computer. While this works just fine, the down side to a headset mic is a lack of mobility.

Another option to consider is purchasing a handheld microphone. However, for creating social media content that may be a little too over the top.

And finally, you can always use the internal microphone on your phone. While this is the least expensive option, there are some hurdles you will encounter when using your phone’s mic. The best use for this mic is within proximity to you, for example a selfie. If the phone is too far away that’ll create sound reflections and cause room noise to compromise the quality of the audio in your video.

If you have any questions about improving your video quality to strengthen your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2 Pro Tips for Shooting Professional Looking Social Media VideosClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Social Media Video Marketing Strategies to Help Showcase Your Business

I’m certain you’ve noticed a massive increase in social media videos, and you might be interested in using video for your business, but don’t know what to film about.

In today’s video eTip, I’m sharing five ideas for types of stories you can tell on social media.

 

First Determine Who Your Videos Are For

Before you start filming anything, you need to take a moment to figure out who your target audience is.

Who are you trying to reach in your video? You want to make sure you are creating your videos for the right people and sending the right message.

Ensure you are talking to the right people in the right way that will draw in your ideal target market so they can learn more from you and about you.

Your goal is to inform your audience and provide something of value. By showcasing your expertise, you are building your brand image which will help with conversion rates and potentially attract new clients.

Be mindful of different social media video platforms and their allowed lengths

Each social media platform has its own rules as to how long they will allow your videos to be. Here’s a quick reference guide:

  • Facebook allows up to 2 hours of video (though you probably wouldn’t want to use all this time),
  • Twitter allows 2 minutes and 20 seconds,
  • Instagram provides one minute,
  • Snapchat gives ten seconds and
  • Vine gives 6.

Be mindful of these guidelines  but keep in mind I am talking about video more suited for Facebook and YouTube. You could also make truncated versions of these videos for other platforms.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

5 Ideas for Social Media Videos:

  1. Share Your Knowledge

    This is an opportunity for you to share your expertise and knowledge with your audience. Demonstrate you have something of value to offer your target market.
     
    This is your chance to show your skills and give people an idea about what your business can offer.
     
    If you have the sacred gift of knowledge, this is a great opportunity to exercise it.

  2. How-To Video

    Demonstrating how to use a product or showing something step-by-step in a video can be highly effective.
     
    Taking some of your FAQ and answer them in video by visually showing customers how to solve their problems. You can also show them how to access features and promotions they didn’t know about.

  3. Answer Questions

    Facebook Live is great for this. You can get on video, interact and answer questions. This is a great way to show you care about your audience and want to address their concerns.
     
    It also gives potential customers the opportunity to learn about your business and its services. Instead of using Facebook Live, you could pre-record a FAQ video and post it. Here, you can answer previously submitted questions to give you time to prepare your responses. This allows you to create themes for your videos and map out areas of concern you might hear from clients or potential clients.

  4. Behind the Scene

    Make a video and share what’s going on behind the scenes. You can demonstrate how you are creating products or show the activity happening in your warehouse if you have one.
     
    Highlight the beauty of office life by showcasing your employees and the collaborative efforts of the people working there.
     
    Even if you work alone, there’s always something you can bring to light in a “behind-the-scenes” video.

  5. Tell Stories

    Telling stories is always a great way to capture the interest of your audience. You can share experiences your audience would relate to. Provide insights about you, your company or events you’ve attended.
     
    Tell stories that relate to your business and its core values. Tell stories for entertainment, information and inspiration.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Social Media Video Marketing Strategies to Help Showcase Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".