eBusiness Blog

Communicating to maintain effective client relationships

Communicating to maintain effective client relationships

How you communicate directly impacts your client relationships

How often do you get yourself in trouble because a situation has been misunderstood?

How often do you have to tell people what you “really” meant or that you didn’t like how you learned about a situation?

How upset do your clients and customers get about a product being unavailable?

How much do you dread letting them know that the product isn’t available because of how they will react?

All these scenarios often have nothing to do with what you need to communicate but rather with how you deliver the message.

How you deliver the message plays out both in what I like to call big “C” communications – big corporate announcements and organizational strategy – and in little “c” communications – emails and difficult conversations for example.

Believe it or not, much of the way we think and behave is unconscious. What we value, what we believe, our memory of a situation and past behaviours all feed into how we receive and deliver information.

When we become aware of how we come across we can take control of how we communicate with others.Click To Tweet

And this isn’t just the “soft stuff” of business.

Neuroscientists have been studying human behaviour for decades. I turned to Neuro-linguistic Programming for Dummies by Romilla Ready and Kate Burton to provide some scientific backing for what has been intuitive for me for a long time.

Here are four ways neuroscience tells us we can help our audience be receptive to our message. To conclude, I’ll give you five practical tips to put this science into use.

  • Mirror your audience’s actions and behaviours

    Have you ever walked into a restaurant or bar and noticed how people are interacting with each other?

    Have you noticed groups of people who seem to dress similarly, or how married people seem to come to even look alike over time? Matching and mirroring is when you take on someone else’s style of behaviour as well as their skills, values, or beliefs in order to create rapport.

    This will make your audience feel comfortable and more likely to listen to what you have to say. You can deliberately match and mirror someone by:

    • Body postures and gestures
    • How quickly you breathe
    • How quickly you speak or move
    • How your voice sounds

    CAUTION: You don’t want to mimic people. There is a fine line between moving in rhythm with someone and fitting in, or mimicry. People will know if you are being insincere.

  • Listen so you know what people are looking for

    If you want to really have people buy into what you are saying, then you must truly be present and LISTEN. And that means making sure they know they have been heard.

    Acknowledge their point of view, understand where they are coming from and above all, be patient.

  • Build rapport when communicating virtually

    To build rapport in today’s age of virtual offices, make sure you:

    • Speak more slowly to ensure people can hear you
    • Make sure you have people’s attention before you make your point
    • Use people’s names more often than you might in face-to-face meetings so they feel included and heard
    • Visualise the person at the end of the phone line as you listen to the conversation
    • If you are in a video-conference, look into the camera and appear to be visually present (no escaping to Facebook during teleconferences here!)
    • Summarise the meeting afterwards and confirm via email what was decided upon
  • Use multiple ways of communicating to make sure your message gets across:

    Find out who your audience is. If they are audio listeners, the words you use will be important. If your audience is more visual, then graphs, charts and pictures will help them remember information.

    Kinaesthetic audiences will focus on the tone of your voice and the feeling they experienced upon receiving the information.

So what does this mean for your daily interactions with your clients?

  1. Ensure you have their attention before sharing your message.
  2. Did they understand what you had to say? Ask questions to probe their response to your conversation.
  3. Use language and mannerisms your clients can relate to – use mirroring to deliver messages in a way that makes them feel comfortable.
  4. Follow-up with email after decisions are made to ensure you’re both on the same page.
  5. Have you inspired them to act? Find out what they care about so you can better motivate them to participate in your desired outcome.

Following the tips included in this article will shape how you deliver your message and guarantee improved communications with your clients.

Take some time to truly understand and internalize these techniques and you will be well on your way to avoiding difficult situations.

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


Yes or No: The Sharing Prices on Your Website Debate

Why displaying fees on your website may provide an advantage over your competition

Yes or No: The Sharing Prices on Your Website Debate

Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to.

Each piece of content has its purpose but overall the reason is to entice users to get in touch. In keeping with that, it seems reasonable to display your price structure so your leads are qualified before they get in touch.

Or does it?

Not all visitors to your website will be leads.

Not all industries are alike.

Competitors may be surfing your site to see what you charge with the intention of undercutting your rates. If they know you are consistently trying to attract leads from the same base, then having lower prices displayed can give them an advantage over you when bidding on projects or submitting proposals.

Prices in your industry could vary based on many other variables.

Understanding why or why not requires a little bit of elbow grease and a balanced perspective of the issue.

How to Know if You Should Display Your Prices

While this Moz article referencing website pricing is dated, it does makes some very good points about why you should display pricing.

If you display pricing you should also convey value. A value proposition including a pricing tier can address variables related to your business that can actually set you above the competition.

If you display pricing on your website you should also convey valueClick To Tweet

Listing pricing without context or with only a few lines to convey value won’t draw in a user reviewing multiple options. You may be more expensive than your competitor but you might also be offering a lot more for what you charge. Make sure your leads know!

This could also be a reason to not display pricing as well. If you have already evaluated your competitors and they have tiered pricing that beats the value of what you offer, then take the time to assess how they’re able to provide more at a lower cost.

If you’re feeling ambitious you can even call them to clarify what they’re offering and ask for examples of it in practice. Sometimes the value stated on the site is misleading so don’t take your competitor’s claims at face value.

What if Your Competitors Aren’t Displaying Pricing?

Your competitors may not be showing how much they charge but that doesn’t mean you can’t.

A money-focused business can sometimes be more focused on its own bottom line than servicing its customers. Your competition isn’t just related to price so if you’re up against established pros in your industry you can overcome the hurdle of their online presence being much stronger (more reviews, more activity) by doing what they won’t.

State the reason for listing the different pricing tiers. Each should have a unique reason for being there beyond just profitability.

Since you already developed the pricing for a reason you should know why. It could be who you’ve serviced in the past or based on your own research. Be up front and honest about why you charge what you do since eventually that conversation will happen anyway.

You can leave prices off site and save that until you’ve spoken with the lead with the hopes of selling them past any objection to your pricing or you can remove that step by stating the sales points with the price on your website.

Your competitors are a guide but not a rule. If you feel as though they’ve left their prices off their site for a reason that doesn’t apply to you then don’t hold yourself back from showing your own prices.

What if Your Competitors are Displaying Their Prices?

If your competitors are up front about their prices but you feel as though doing so would put you at a disadvantage then the same question you should ask yourself is the obvious one your leads will want the answer to: why?

A bad experience could have put you off or just the anticipation of leads getting sticker shock.

Maybe you don’t want the competition being educated on your prices? Sometimes your reasons will be very valid but be prepared to have an answer if your lead is shopping around and the question comes up: I saw on XYZ’z website they offer A for $XX and you’re now saying you also offer A for $XX. How come you don’t put that on your website?

Have an answer and a good one. Include an anecdote if the reason is a bad experience or you will be stuck stammering to explain why and risk looking like you’re being dishonest before you’ve even started any sort of business relationship with your lead.

Displaying Prices Is Up to You

At the end of the day, displaying prices on your website is your choice. There is no absolute rule of thumb to follow. Assess all factors involved and make the right decision for your potential customers.

If you are withholding pricing with good reason you can even state it on your site but if not then you may want to rethink the decision.

Keeping an eye on your website stats can play a significant role in helping you decide whether displaying prices is working or not. If you’re feeling ambitious, you can place all pricing on one page and then check your Google Analytics to see if that’s where the trail ends.

Analyzing website stats will help determine if you should display prices or notClick To Tweet

If users are getting as far as the price page and not contacting you then it could be that your price page isn’t conveying enough value to justify the prices.

If you need help with taking that kind of action or just need help evaluating the decision then please comment below or get in touch. We’d be glad to help!

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

Yes or No: The Sharing Prices on Your Website DebateClick To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


Why Your New Program Launch Could Fail (And How to Prevent it)

Why Your New Program Launch Could Fail (And How to Prevent it) The importance of Personal Branding for Entrepreneurs

The importance of Personal Branding for Entrepreneurs

Thinking about doing a product or program launch to get some fast sales? Read this first!

Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches with their next program launch and want to dive in to make money fast.

They are even being told they don’t need a website; all they need is a landing page and auto-responder sequence and watch the money flow in!

If only.

The problem these “gurus” are not sharing during these hyped-up presentations is that just because it worked for them, doesn’t mean it will work for everyone.

Why?

One of the reasons is personal branding.

The lack of personal branding is a big reason why program launches fail for entrepreneursClick To Tweet

Those that have successful program launches have already established themselves in the marketplace and have built trust and credibility with their followers.

And this is all done through their prior efforts in personal branding. Brand new entrepreneurs haven’t had a chance to do that yet and this is where the disconnect lies.

A personal (or professional as the case may be) brand is very important for entrepreneurs to establish before diving into big-launch mode. This can be done in several ways but before I share that, here’s 6 reasons why developing a personal brand is so important:

  1. It establishes your identity in your industry. A brand will help you get noticed and remembered in a crowded space. In order for people to pay attention to what you have to say and purchase from you, you need to be considered established in your industry.
  2. It helps you stand out from the crowd. Through your personal branding efforts, your “Unique Selling Proposition” is showcased. By doing this, you are giving your ideal clients a reason to purchase from you as opposed to your competitor.
  3. It helps your business grow. Every time your brand is “presented” in front of your ideal target market, you become more and more memorable. People will start to think of you when they, or someone they know, are in need of your offerings.
  4. It builds your credibility. Whether factual or perceived, a personal brand will help establish your credibility as someone who knows what they’re talking about in your industry. When you get yourself in front of your ideal target market and showcase your knowledge, you will start to develop a “Know, Like and Trust” factor with that audience. People need to trust that you know your stuff in order to give you their money.
  5. It saves you time. When running a business, time is money. So by establishing a good brand presence from the start, you will shorten the amount of time needed to be profitable. It will lessen your credibility-building time – all without you having to explain what you do and how you do it to everyone you meet!
  6. It attracts your ideal clients. A good brand presence will eliminate you wading through all the people who are not your ideal client. An ideal client is someone who would be immediately attracted to you and your offerings because the branding has positioned you in a way that speaks to their needs and challenges and provides them with the confidence that you are the perfect solution they are seeking.

Let’s talk about your failed program launch

Why did you get so few people signing up for your program or purchase your product? Because you hadn’t established enough credibility yet with your followers.

Establishing brand credibility with your prospects is paramount to a program launch successClick To Tweet

You might be an incredible expert in your field, but if you didn’t do the preliminary personal branding steps required first to establish yourself as an expert in their minds, then it’s very hard to convince people you are worth investing in.

For brand new entrepreneurs, this is a challenge. It’s often the chicken and egg conundrum. In order to create a brand, they need money. In order to make money, they need to launch their product, program or services. In order to launch those offerings, they need to establish a brand.

I get it.

And my advice is: before you do your next program launch, be prepared to invest in your business and personal branding first in order to expect any kind of significant results.

Be prepared to invest in your business and personal brand before expecting significant resultsClick To Tweet

So before you go into launch mode after getting excited about hearing “how easy it is” to make money, here’s a checklist of what you need to have in place first to establish your brand positioning.  Here’s also some tips on what you can do to ensure a more successful program launch the next time:

  • Have a professionally designed logo

    A logo establishes the foundation of your overall brand. It’s what your target market will grow to recognize over time and will become the symbol of your business. One that they can trust.
     
    Ensure you establish brand continuity and consistency by using this logo in everything you do from your social media accounts to your business card and all your promotional materials in between.

  • Have a professionally designed and developed website

    If your website is amateurish looking and/or doesn’t convey the right message to the right people, then it is not ideally positioned for your target market. You want to draw in your potential customers, not turn them away thinking you’re not the best solution for them. Worse yet is not having a website at all.
     
    A website is a place for prospects to go and check you out before making a purchase decision. They need to determine your credibility, expertise and even your personality, especially if you provide a service. A landing page alone will have a hard time doing this.

  • Get active on social media by getting in front of your ideal target market

    Participate in discussions where you can provide something of value to help you get better positioned as an expert.
     
    Also use social media to build excitement about your upcoming launch. Build anticipation before providing any details on the program itself.

  • Establish a blog on your website

    A blog facilitates your opportunity to write articles that showcase your expertise. Article writing also helps with content marketing strategies that will expand your brand reach to those who would not know of you otherwise.

  • Make connections with industry leaders

    Industry leaders who share the same target market as you (who aren’t competitors) can be a valuable resource if they are willing to become a JV partner. If you’re fortunate enough to know of someone who can do you this favour, jump at it!
     
    By having others who have established brand credibility endorse you and your offering goes a long way in boosting your own credibility and authority in your industry.

  •  
    Remember there has to be something in it for them with this approach – either they get a commission off of any sales they bring or they have an opportunity for list building included in the campaign.

  • Get yourself booked for speaking engagements

    Go into your community and seek out opportunities for free talks in front of your target audience. Or find Podcast shows, webinars, and other interviews opportunities where you can share your message with your target audience.

  • Hold a free webinar or teleseminar

    Offering something for free before you start selling provides an opportunity to showcase your expertise. Consider it a “try before you buy” concept.
     
    If your webinar presentation is exciting and enticing enough, you could win over people to buy even if they didn’t know who you were previous.
     
    And if a webinar is too much, you could do a free video series or even create a powerful, value-driven free giveaway. By the way, all of these possibilities can also be a list-building tool long after your initial launch.

Of course, aside from lacking personal branding, there are multiple other reasons why a product or program launch can fail but I’ll save that for another article.

If you are one of those that has established your personal brand and are ready for to do a program launch but need help with strategy and implementation, let us know – we can certainly help in all areas needed.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

New entrepreneurs: Here’s why your new program launch could fail (and how to prevent it)Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Marketing & Social Media Tactics to Boost Holiday Sales

10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift… and two out of three shoppers purchased a gift they found via social media.”

'65% of shoppers tap social media looking for the perfect gift' @mashableClick To Tweet

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales.

  1. Learn from the Ghost of Christmas Past
     
    Look at metrics from last year’s holiday sales.  What products were bestsellers?  Which promotions created the biggest lift in sales? What special offers were a total bomb?
     
    Discover what worked and didn’t so you can capitalize on it when you plan this year’s promotions.
  2. Make a Holiday Social Media Cover Image
     
    Decorate your social media business pages with a specially designed cover image. It’s the perfect place to announce special holidays promotions and deals.
     
    Be sure to create one for all of your social media accounts.
  3. Use Holiday Hashtags
     
    Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.
     
    #blackFriday, #diy, #holidayssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears
     
    Need ideas? Here’s 106 Hashtags for the Holiday Season
  4. Create Social Media Graphics for Promos and Deals
     
    Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

    Deals can include:

    • one day only,
    • limited quantity sales,
    • buy-one-get-one free,
    • special discounts or holiday coupons.

    Consider offering a “12 days of Christmas” promotion with a special deal each day!  Canva makes it easy to make custom holiday social media graphics.

  5. Boost Sales with Free Shipping
     
    Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.
     
    Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $100.
     
    Studies show that shipping costs are one of the biggest deterrents to making a purchase online so this one tactic could result in big returns for you.
  6. Offer Gift Ideas
     
    Holiday shopping can be frustrating when you don’t know what to buy for the person who has everything. You’ll want to promote your bestselling gifts.
     
    Make gift buying easy by sharing gift suggestions like:

    • 5 gifts for mom,
    • 10 gifts grandparents love,
    • 5 gift ideas for tech savvy teens etc.

    Then offer links to purchase each of the items you mention on your blog and on social media.
     
    Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

  7. Write Reviews
     
    If you offer one of the hot new products of the season, consider writing and posting a review about it on your blog. In this review you could mention your own offerings that would be a great gift accompaniment.  
     
    As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offerings go great with these gift ideas while including links to purchase.
     
    You could also incorporate your Amazon affiliate link for those products
  8. Suggest Stocking Stuffer Ideas
     
    Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!
     
    Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: #beststockingstuffers2016, #cheapstockingstuffers, #stockingstuffersforwomen
  9. Reward Loyal Customers
     
    Offer to give a $100 Gift Card to a randomly selected customer caught posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.
     
    This can help your promotional campaigns to go viral as customers share on their timeline and family/friends see their post.
  10. Share Holiday Spirit
     
    Connect to the spirit of the holidays in your customer’s hearts. Engage your customers by asking them their favorite holiday tradition.
     
    Get people to interact with your brand by asking them to share:

    • Their most-loved family recipes from Thanksgiving or another holiday event.
    • What their most loved Christmas song is.
    • DYI Christmas decorating tips.
    • Easy gift wrapping suggestions.

Grow your holiday business with help from eVisionMedia.

We are Santa’s helpers and can make your season bright with Google and Facebook ads, email marketing, social media, and website promotion support.

Click here to make your business holiday sales merry with help from eVision Media!

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 10 Marketing & Social Media Tactics to Boost Holiday SalesClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Summer is Almost Over: Here’s 10 Ways to Get Back to Business for Fall

10 Ways to Get Back to Business for the Fall

As the dog days of Summer come to an end, it’s time to ramp up your business plans for Fall.  There’s no better time than now to put things into high gear.

There's no better time than NOW to ramp up your business for the rest of the yearClick To Tweet

After reading this list of practical ideas you will be able to get back to business armed with great ideas and inspiration to help you finish the year on a high note.

  1. Review and Assess. Many small business owners spent so much time working IN their business, that they don’t take time to plan, review and strategize ON their business.
     
    Schedule quiet time away from the office to think, dream, and assess. Here’s some questions to ponder:

    • Have you reached your goals?
    • If so, what attributed to your success?
    • If not, what got in your way?
    • Did you reach your revenue goals?
    • How many new clients did you gain?
    • How did those clients find you?
    • What areas of your business were the most profitable?
    • Are there expenses you need to keep an eye on?
    • Which marketing activities get the best return on investment?
    • Are there people you need to follow up with that are back from vacation?
  2. Make Goal Cards. I am a firm believer in the power of focus and intention. Writing down your goals and reviewing them daily keeps them top of mind.  It also keeps you from getting sidetracked from things that are not in alignment with your top priorities.
     
    I love to take time in the morning visualizing each goal as if it has already come true.  This gets me engaged and excited to do whatever it takes to make my business goals materialize.
  3. Define Action Items. Take your goals and break them down into action items with deadlines.
     
    Define what you will do yourself, what you can assign to a team member, and what you can outsource. Wunderlist, Asana, and Basecamp are excellent project management tools that make it easy to track, manage, and follow progress of tasks for virtual teams. We use eGroupware and it works great for our virtual team productivity.
  4. Identify Resources Needed. What do you need to make your goals happen? Do you need to hire new team members? Do you need to learn a new skill? Should you invest in new technology or software to get it accomplished? Will you hire a coach or mentor to keep you on track with your goals? Is there an industry event you should attend? Are there new networking groups you should look into?
     
    Arm yourself with everything you need to make your goals a reality.
  5. Update Your Website. Carefully review your website to see what is out of date from this summer and update it with new information about upcoming Fall promotions, new blog posts, and change anything else that is no longer applicable to your business.
     
    If you haven’t given it much thought, now is the time to stop neglecting your website and get it working FOR you instead of AGAINST you.
  6. Holiday Planning. There’s still time to have a back to school sale. Plus, Thanksgiving, Halloween and Christmas are just around the corner.
     
    Many people start holiday shopping early.  So, plan your seasonal promotions and plan out your marketing calendar accordingly.
     
    Organize your plans and promotions such as:

    • Put your summer items on a clearance sale.
    • Create a new product or program launch around a holiday theme.
    • Get extra visibility by signing up for Fall events and trade shows.
    • Schedule your Cyber Monday shopping specials.
    • Write and pre-schedule your email marketing, and social media, and blog posts now so you can kick back and relax with your family during the holidays instead of slaving over your business.
  7. Offer Gift Cards and Top Holiday Gift Ideas. Make it easy for shoppers looking for gifts for those hard-to-buy-for individuals.
    • Make a landing page just for your gift cards.
    • Add a navigation button on your website.
    • Make social media graphics to promote your gift cards and top gift items.
    • Write a blog post with the most popular gift items you offer.
  8. Boost Sales with a Facebook Ad. Grab holiday sales fast by setting up a Facebook ad that captures buyers attention. Re-market to your business’s Facebook Page visitors using a custom audience re-targeting pixel on your website.
     
    For example if someone is looking at “gifts for dad” on your website, use a Facebook re-targeting pixel to show your ads for best gifts for dad to them on their Facebook feed!
     
    Not sure how to do all that? Get help from a marketer who knows how to get the best value from those efforts.
  9. Show Gratitude with Season Cards. Now is not too early to hunt for those perfect holiday cards. Better yet, get a card custom designed to enhance and really showcase your brand.
     
    Let your clients, colleagues, staff, and trusted vendors know how much you appreciate them.
     
    One idea to stand out from the crowd is to send Thanksgiving or New Years cards instead of the typical Christmas card.
  10. Schedule Your Holiday Vacation Time Now. Encourage team members to put in their vacation requests early too. This gives you time to work out any scheduling issues and make holiday time less stressful.

I hope this inspires you to come up with creative and profitable plans to build your business as we near the Fall season.

A systematic approach to a fall review can produce amazing results if you plan in detail and cover all the bases.

The more you plan now, the easier and more successful your business will be for the rest of the year.

Do you have any further tips you can share about getting back into business focus once summer is almost over?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: What’s Involved In Hosting a Webinar

Today’s eTip is about hosting a webinar or teleseminar.

I’ve had several clients lately come to me asking to host a webinar but they aren’t all that clear on what a webinar is and what is involved in actually putting it together. If you use wordpress a lot then check out the best wordpress hosting.

First of all, a webinar is when you are putting on an online presentation. Usually a webinar is referred to when you are either visible like in a Google Hangout and they can see you like you are seeing me right now or if you are doing a slide show presentation, usually through a program called Instant Teleseminar, which is one of the programs that we use, or doing a slide show.

A teleseminar is when there’s just audio only. When you are only talking to people through audio with no visual component.

A webinar is a little bit more effective. It gives people an opportunity to have more attention on you –  whether they are watching you or watching your slide presentation.

A webinar is used when you want to launch something new. It’s used to showcase a brand new service or product offering and give everybody a sneak peek to what this new program is. It is usually offered for free and is typically an hour long.

Hosting a webinar is an excellent means to launch a new product or programClick To Tweet

What you want to do is give people a hint or sneak preview of what they would get if they actually purchased your new offering.

It’s structured where you have an introduction where you talk about yourself a little bit. Then you provide excellent value; something that would be beneficial to people who listen.

Then you would end with a call to action of telling people about your brand new service offering or bundle package and follow that up with sending people to that product or program’s sales page.

You could also offer an incentive for people to take advantage of with a sale that’s on right now for a limited time.

Aside from using this as a platform to launch a new product or service, webinars are a fabulous way for list building too. You get new people onto your list who are interested in attending that particular webinar.

If you haven’t thought about doing a webinar yet and you are not quite sure about how to put one together, give me a call and I can help with the process.

Usually you do require some sort of a team; it’s very difficult to do a webinar all by yourself. There are a lot of different pieces and components that are involved in putting one on.

You really do need to have somebody on your team who knows what they are doing and can help with the marketing campaign. Getting help with the technical part of putting it all together to make sure you get great results is a worthy investment.

I’d love to hear what you think – have you ever thought of hosting a webinar but were not sure how to go about doing it?  Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Steps to Content Marketing Made Easy

6 Steps to Content Marketing Made Easy

One of the challenges of running a business online is that when people connect with you online, they are strangers. 

Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their problem.

That’s why content marketing is such a valuable technique for growing your business. It helps you boost website traffic, grow your mailing list, and increase sales.

Content marketing helps you boost website traffic, grow your mailing list, and increase sales.Click To Tweet

But what exactly is it and how do you do it?  Here are some simple steps to get started:

  1. What is Your Intention?

    Before you design any marketing campaign, the first step is to figure out what you want the prospect to do as a result of reading the content marketing piece.

    Are you trying to get people to sign up for your event? Wanting them to schedule a free consult? Trying to get people to enroll in your coaching program?

    Once you have your intention, you can design your content marketing piece to attract and deliver extreme value to your ideal client.

  2. Find Out Your Customers’ Biggest Problems.

    Sometimes we are too close to our business to accurately understand what it’s like to be in our customer’s shoes. That’s when you should directly ask prospects and customers what they need most.

    Ask them to complete a survey about what worries them the most about their business. Call 3 of your best customers and ask them what issues are keeping them from having the success they’d like.

    Read the posts of people in social media groups sharing their problems.

  3. Choose a Format.

    There are so many formats to choose from – you can write an eBook, shoot a video, do a free webinar, design a free online assessment, or host a Google hangout.

    Choose a format that you are comfortable with – that way it’s easy to jump in and regularly offer new content marketing pieces.

  4. Write an Action Plan.

    Make a list of everything you need to do to complete the project. This includes creating a title, writing the piece, editing it, and creating a landing page with an opt-in form. 

    Hint: if you want to do it stress-free, hire some help to tackle the tech, make it pretty, and get it done fast!

  5. Launch.

    Put your content marketing piece on your website. Write a post on your blog.  Create a social media graphic and share it on social media.  Place a Facebook ad to drive traffic to your freebie. Share it in social media groups online.  Do guest blog articles and mention your freebie in your byline.

    Sign up for podcast interviews and mention your freebie as a free gift to listeners. Offer your freebie as part of a free gift bundle and share with your list and others. Print a copy of your freebie and show it at your networking group, telling people how to sign up and get a copy.

    There are so many ways to share your content with others. Just remember, you have to market the free stuff as much as the paid stuff.

  6. Lather, rinse, repeat.

    People love new things – always be offering something new to your followers.  Make an editorial calendar of blueprints, checklists, white papers, special reports, and videos you would like to offer them.

    Coordinate your freebies with your sales promotional calendar. Always share value, and you’ll have a tribe of happy campers always waiting to see what incredible resources and offers you have to share.

Content marketing is a highly effective way to grow your business.  If you would like to make it part of your ongoing marketing efforts, eVision Media has a team of professionals to make it easy. We can help you choose a concept and design it from start to finish – then we’ll help you launch it. 

You just sit back and watch your sales grow.

Here’s to big success in your content marketing efforts!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Ways to Boost Sales with a Back-End Offer

Boost Sales with a Back-End Offer

Looking to grow your sales online? Provide an inviting back-end offer!

Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers. 

Once people say “yes” to your back-end offer, they are much more likely to say “yes” to you. 

Here are some techniques for creating back-end offers that drive sales:

Create a Back-End Offer That Converts

Perhaps you have seen top experts offering a copy of their book for $1 plus shipping and handling, or maybe you have signed up for a free on-demand webinar

When you get a chance to learn something valuable for free, it’s exciting.  But smart marketers know that getting you to sign up for that initial free offer is just the tip of the iceberg in the marketing funnel process

After you sign up for that initial offering, it’s what comes next that’s the game changer.

Back-end offers are powerful techniques that can be used to help you generate better results with your website.Click To Tweet

Here are 3 ways you can make sure your back-end offer will convert:

  1. On the “Thank You” page that appears after they sign up for the initial free offer, provide an additional video explaining your up-sell offer. 

    It can be a link to a mastermind program, an online event, a group coaching program, or a more in-depth product to help them reach their goal.

  2. Add an exit pop-up if they close out the site, which offers them a special discount if they buy the product right now.
  3. Follow up with an autoresponder that explains further about the upsell. 

    It could read something like this:

    “I hope you enjoyed the training videos I sent you on High Engagement Facebook Tactics, which I sent as thanks for checking out my new book, ‘High Power Lead Generation with Facebook.’

    I also wanted you to invite you to register for my new advanced course.

    It’s all about how to hit higher levels of followers, engagement, and lead generation with little-known Facebook hacks for your business page.

    It’s what Facebook marketing can truly do for your business and it’s what the world’s most successful online brands are doing now.

    You’ll be blown away by what I reveal.

    Please view this video today, as registration will close soon on this special invitation only training.”

Back-End Offers Unleash the Profit Potential in Your Business

The bottom line is that you want to get a large volume of people on your email marketing list by making it inviting with an attractive free offering.

Then, once they trust you, have many items, products, and programs to offer them on the back end, and you will make a fortune online!

Contact the marketing team at eVision Media to learn more about how you can improve the profitability of your website today!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Best Participate in Facebook and LinkedIn Groups

Today’s eTip is about participating in Facebook or LinkedIn groups the best way.

As an entrepreneur, sometimes we have that sense that once a member in a group, it’s an opportunity to showcase our products or services. We’ll get leads and sales out of it and get quite excited about the possibilities of riches to come.

Unfortunately, that’s not the best way to approach the idea of participating in groups.

Avoid participating in Social Media groups with self-serving intentions of getting salesClick To Tweet

What you want to do is participate with the intention of being of service; to offer value.

You want to help others while showcasing your knowledge and expertise. By doing that, instead of pushing yourself on people and annoying them because you’re being salesy within the group, you’re actually providing a lot of value and helping people with their problems and challenges that they are facing.

Through that process, you are showcasing your knowledge and expertise. By helping other people, they start to see how much you know and will be more than happy to either hire you, purchase your products or refer someone to you because they have now established you as an expert in your industry.

So instead of going into a group and thinking you are going to get sales, go with the intention of helping and being of service and just see how you can help out.

With that you will see a lot more success and at the end of the day you will get the return on your efforts. It is a bit longer of a process but it’s well worth it in the long run.

I’d love to hear what you think – how do you participate in groups and what kind of groups do you feel are the most value for you? Share your response below in the comments section or if you have a question, I’d be happy to answer.

Discover Step-By-Step How To Boost Your Social Media Marketing Results in just 21 Days

Take this 21 day social media challenge Sept 21 2016Starting Sept 21st, I’ll be sharing my best social media secrets with a small exclusive group of individuals in a new 21 Day Social Media Challenge.

I’ll be posting short, powerful tasks you can do to take your social media to the next level.

What’s great is these are simple things you can do in literally 5-10 minutes.

So if you are ready to ramp up your social media results for the Fall, you’ll definitively want to check this out here: www.evisionmedia.ca/21-day-social-media-challenge/

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Why Discounting Your Products or Services Is a Bad Idea

Why Discounting Your Products or Services Are a Bad Idea

Today’s eTip is about discounting your products or services.

Every entrepreneur and business owner falls into this trap. Sales are slow, times are getting tough, so the first thing that they feel they should do is hold a sale. Put everything they offer on at half price and hope to get some cash flow going.

On the surface this seems logical, you get a quick cash infusion so you can pay your bills. But the long-term dangers this tactic has can prove to be more harmful to your business in the long run.

The harm is that when you discount your offerings, you’re devaluing your business.

Warning: Discounting your products or services also devalue your businessClick To Tweet

So instead of offering a discount, offer a bonus with purchase instead. This could be an additional download, a complementary coaching session or a gift with purchase.

By doing this, you’re adding more value to your product offering and providing a reason to do a marketing campaign around the promotion.

The purchasers feel like they’ve got a lot more for their money and you have not cheapened your offering.

I’d love to hear what you think – do you tend to put something on sale in order to get some cash flow going? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
If you want to learn about the entrepreneur industry, I recommend Lee S Rosen Blog, CEO of healthy bees business.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".