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8 Personal Branding Mistakes that are Hurting Your Business

8 Personal Branding Mistakes that are Hurting Your Business

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn’t enough to define your brand.

Consumers crave a deeper connection with the companies they do business withClick To Tweet

Therefore, it’s very important to thoughtfully create a personal brand that truly shares who you are and what you stand for.

If a brand isn’t appealing to your audience or not genuine, it can repel customers.  But the process of creating a brand can be intimidating for some.

So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Here’s the biggest personal branding mistakes to avoid:

  1. Thinking you don’t need a Personal Brand

    Whether you intentionally create a brand or not, every communication and experience you have with customers and potential customers is shaping your brand.
     
    That’s why it’s critical to create a positive brand communication.  If you don’t take time to define your brand, your message can get wishy washy.  That lack of clarity will hurt your marketing efforts.

  2. Using Copycat Branding

    Often when people start out in business they feel like imitating their top competitors is a good idea. Don’t imitate, instead innovate.
     
    Accentuate what makes you unique.  Differentiate yourself.  Show why your differences make you a better choice.
     
    Do this by creating signature systems, products and messaging that sets you apart.

  3. Not Being Authentic

    Some people take a dress-up approach to branding.  They feel like they must be something they are not in order to attract customers.
     
    Authenticity in marketing matters more than ever before.  Being honest and transparent builds trust.
     
    A brand should be genuine and always maintain consistent messaging that is in alignment with your personality and brand.

  4. Lacking Consistency

    Your personal brand promise and message should be clear with every communication.
     
    The more consistent your brand is, the stronger it will attract followers. So as you write blog posts, eBooks and social media posts etc., make sure the thoughts, opinions and information shared is consistent with your personal brand.
     
    Every communication should reflect your brand personality and values.

  5. Not Writing Your Own Stuff

    Content marketing helps you develop leadership in your industry. Your fans want to hear from you – not the same old thing that everyone else is writing.
     
    Every time you write it’s a communication that builds a relationship with your followers. They experience your personality and voice. Make time to write your own tips, checklists, guides and freebies for your content marketing efforts.
     
    Writing unique articles also boost your website SEO.

  6. Not Defining Your Niche

    No business can be all things to all people. It’s really important to define your target market.  Period.
     
    The more narrowly you can define your target market the better; otherwise, you risk confusing your customers and you’ll have a harder time attracting the right kind of clientele that you want to serve most.

  7. Not Loving Your Tribe

    Your tribe is a group of people where an unconditional love and connection exists.
     
    Raving fans will tell the world how amazing you are.  That’s why it’s important to give special treatment to your tribe.
     
    Find your tribe. Love them hard.  Give them special offers.  Allow them behind the scene’s peaks.  Share advanced notice about things coming down the pipes.

  8. Forgetting Quality and Professionalism

    The Internet knows all so if you make a mistake, someone’s going to catch it.
     
    When you send a newsletter with typos or broken links it reflects poorly on your brand.  When your customer has a problem and calls customer service, they want their issue resolved.
     
    Pay special attention to your appearance.  Watch the language you share on social media. Your demeanour should be humble not arrogant. Display ethical behaviour when attending public events. Answer the phone professionally.

Take these lessons to heart and keep them at the core of your personal branding strategy. Even if you feel good about your branding efforts, it’s smart to step back and take a look at your existing strategy and double-down your efforts to protect your personal brand.

What stories do you have where your personal brand made a difference for your business?

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

8 Personal Branding Mistakes that are Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Crucial Elements to Building an Effective Personal Brand

7 Crucial Elements to Building an Effective Personal Brand

How to Gain More Income, Influence and Impact Through Building a Personal Brand

It used to be that if you had a logo and a website you had a business brand.  But today’s consumers demand a lot more.  Branding for them is about the experience of being with you, the owner of that business.

Today businesses have to look a lot deeper when it comes to creating a personal brand that is in harmony with their business brand.

When you have a strong personal brand, you become a mini-celebrity in your field. With that strong brand comes clout and credibility. People look up to you.

When you have a strong personal brand, you become a mini-celebrity in your field.Click To Tweet

When people think of your industry, you’ll be the first one to come to mind. It also gives your offerings a higher perceived value – suddenly you can charge what you are worth to clients who are happy to pay.

If you want to build a dynamic and effective personal brand that will help grow your business but don’t know where to start, let’s break it down…

7 Key Elements of a Personal Brand that is Infused with Your Business Brand

  1. Embracing Consistency

    When prospects know what to expect of you it creates a feeling of familiarity and trust.  That’s why consistency of everything you do and how you present yourself is so important.
     
    But many business owners go willy-nilly with their brand, not paying attention to colours, fonts, graphics or style of messaging that all makes up a personal and business brand.  This can be confusing for your audience.  Your brand should be developed with consistency and standards that reflect well on how you want your business to be perceived.
     
    For instance, take colours – one way to be consistent with your business brand on a personal level is to wear similar colours to your visual brand. For many years, Mari Smith wore her signature turquoise blue wherever she went, which was a match to her business brand.  She has since changed this strategy, but it was very effective in her brand positioning while she was building her leadership presence.
     
    Dana J. Smithers, one of our long-time clients is another one who fully embraces her brand messaging by consistently wearing only her business brand colours: Black, red and white. (Stay tuned for an upcoming eTip where I interview her on this subject.)
     
    Consistency is king when it comes to branding.  Aside from your personal appearance, other things you do also affect your personal brand. For instance, if you say you provide a weekly newsletter, you need to honour that commitment and make sure a newsletter goes out every week.  If you post twice a day on Facebook, keep up that frequency.
     
    That kind of consistency will win over the trust of your followers, which will make them more likely to make a purchase when they are in need of your product or services.

  2. Forming a Compelling Story

    Your story is the single biggest differentiator for your business.  Make your story be a part of your personal brand. (Read my story here or a fuller version on a book I’m a co-author of: Entrepreneurial Spirit Sauce.)
     
    Hundreds of people may sell what you have, but you are the only one who is exactly like you.
     
    Your followers yearn to know who you are, how you got to where you are at and why you love what you do.  Think of it as your Cinderella rags to riches story.  It allows people to see how you came from no-where, learned the lesson, and came out on top.
     
    Connecting to your story gives followers that feel good, heart-to-heart connection with you.  Once you craft your story you can add it on your about page, your bio, in presentations, your book, and more!

  3. Owning Authenticity

    When you share from your heart you inspire and connect with people on a deeper level.
     
    Share the real you.  Let them see your values.  Talk about what you stand for.  Give them a peek behind the scenes so they feel included.

  4. Being Visible and Accessible

    Out of sight means out of mind. There are many ways you can showcase your personal brand by becoming more visible in front of your target market. Here’s just a few ideas:

    • Have a networking meetings.
    • Get featured in the media.
    • Be a podcast or telesummit guest.
    • Show photos of events you attend and the people you meet on Social Media.
    • Hold webinars and Facebook Live Q&A sessions with your followers.
    • newsletters so you are unforgettable.
  5. Creating a Value Proposition

    This is such an important brand element but sadly most businesses do not have a clear value proposition statement.
     
    A value proposition is a clear declaration that explains who you serve, how you serve them, and why your solution is better.
     
    A good one is clear, specific and easily understood.  When you can articulate this in a compelling way, it’s a powerful client attraction

  6. Defining a Focused Ideal Client

    Many businesses aren’t clear about their ideal customer.  They cast their net too wide when it comes to customers.
     
    Once you clearly identify who is in your tribe, it not only supercharges your marketing messages but also helps you better understand how to present yourself in front of them in order to win them over.

  7. Showcasing Your Expertise

    Personal branding also means being the best and most knowledgeable at what you do.  Don’t just be a follower of other top experts, instead lead the industry with your perspectives, findings and views.
     
    Create studies to publish new results.  Develop your own signature system.  Craft terms that become the coined phrase for the industry.
     
    The more you differentiate yourself from others in your industry the more you will become the go-to expert people will be drawn to.

Want to Stand Out and Get Noticed?

At eVision Media we understand what it takes to succeed online.  We do more than help you look good online through a business brand design; we go to the core of what makes you unique and communicate it with a personal brand that defines you.

Find out more today about our website design, branding, and online marketing services or talk to me about my mentoring options where I’ll help you define your personal brand.

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

7 Crucial Elements to Building an Effective Personal BrandClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Combining Online and Offline Marketing to Build Business Credibility

How to earn new clients for your small business with these brand-boosting suggestions

Combining Online and Offline Marketing to Build Business Credibility

I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business.

New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. 

Clients are essential to business success. Consistent efforts help convert leads into clientsClick To Tweet

To quickly recap:

Proper planning

Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey.

Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they’re worth.

Make your presence known

Content marketing, email marketing, and social media marketing all work together when planned properly. Before you start any guess work at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly.

This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing.

The importance of referrals

Referral business is a great way to generate leads. The leads are better and the fact that you’re coming by way of a reference goes a long way to securing the client.

We looked at 4 ways to earn referrals so that you can feel more comfortable when approaching existing contacts for referrals.

Offline Marketing is Still Essential

A lot of what we focus on at eVision Media is specific to online efforts. That is essentially because we specialize in professional website development, social media marketing, and search engine optimization.

Your business success can rely on not only online marketing strategies and tactics, but also offline efforts. So remember to keep up some hard and true staples to keep the leads coming in.

Here’s some suggestions to infuse into your overall marketing pie:

  • Event or Tradeshow Sponsorship

    Sponsoring an event or a tradeshow is a great way to get your business in front of key decision makers within your industry or business sector. Our success with the Abbotsford Chamber of Commerce in 2016 was not only great for getting our name in front of local businesses over having won a Business Excellence award but the sponsor of our award, Blackwood Building Centre Ltd., also received a lot of recognition.

  • Contests Offering Merchandise

    Holding a contest is a great way get word out about your business. Watch out for serial contest entrants (yes people have side jobs entering contests all day) and take the construct of the contest seriously. Look for loopholes that could be exploited and carefully plan your contest so it targets your ideal clients.
     
    Offering free samples or credit as a reward is great when you focus on those who need what you have or do. You may get less entries but it’s better to get 10 qualified entries than 1000 entries from people who are really only after a freebie.

  • Radio Advertising

    Radio ads are still a good tool especially if you deal locally. Many stations are eager to support local businesses so try reaching out to your local radio stations. The cost might be a lot better than you expect!

  • Newspaper Mentions

    These are great for getting eyes on your business. It’s even better if the newspaper has an online equivalent that publishes the article.
     
    If you are able to get your name in a newspaper editorial and the author is willing to link to your site, then you’re not only getting some amazing exposure but because of the link, you are also telling Google that your website has more value.
     
    Journalists have trust placed in them by their readers so if you can get someone to feature your business in an article you should definitely do it.
     
    *Bonus Pro Tip – if you have key phrases drafted and website pages with them sending the right on-site ranking signals, then try asking the article author to link to your business with an actual term you’re trying to rank for.

  • Networking

    Never underestimate the power of good networking for your business. Getting yourself out there at events, trade shows, or anywhere else you can find your target audience is a great idea.
     
    Not all events cost money and even if you don’t make a connection you can still have a good time!

Some other quick ideas to boost your brand exposure include:

  • Sending postcards to past or prospective clients
  • Posting flyers, sending mailers or distributing door hangers
  • Goodie bag and door donations at events where your target market will be in attendance
  • Merchandizing
  • Volunteering
  • Even get your car wrapped with your brand messaging!

These methods are good on their own and together they result in you building your credibility and getting more exposure in front of your ideal target market.

The value of credibility is immeasurable for business success and the cost of not having any clients know, like, or trust you is equivalently high.

Understandably, a lot of these tips seem great but are often tough to execute. If you’re having trouble building your client base or simply want some more help on any of the topics covered here, please get in touch.

We don’t give away all this advice for free without reason. At eVision Media we are always looking for great people to work with and when you review our posts, remember that before we started them we defined our ideal client hoping to find you, so we can work together towards your business goals and overall success.

To your ongoing success,
Susan Friesen

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Combining Online and Offline Marketing to Build Business CredibilityClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Avoid Turning Off Potential Clients

Today’s eTip is about how to avoid turning off potential new clients.

First impressions

Did you know it only takes 5 seconds for a website user to form an opinion of both you and your business?

In those 5 seconds they have judged whether or not they want to get to know you, whether to like you, and should they trust you. Those three components are essential to drawing in your ideal clients and making a connection.

This can all happen whenever anything you do as a business (or a person associated with your business) so it’s important to remember that your online presence can be judged based on more than just a blog post or retweet.

Is your social media too anti social?

Take a look at what you post and what you share.

Are your posts consistently negative or are they more positive?

Are you ranting and raving or are you offering solutions to problems?

All of your posts make an impression and say something about you to your possible new lead(s).

Is your personal presence professional for in person networking? How about your website? Does it say ‘professional’ or does it look home made?

Look at all aspects of your presence online and off and make sure you’re conveying a positive message if you want to attract your ideal clients.

You want all of your branding from your website to your social media and beyond to send a message to potential clients that you will be great to work with.

Keep track of it all and take a moment to asses whether or not all your materials are aligned in design and message and that they properly represent who you are and what you do. If you need any help with any of this please get in touch with me and my team and we’d be delighted to help.

The overall message here to make sure your personal and professional brand makes a positive statement so potential clients get a good idea of who you are, what you do, and why they should hire you/ buy from you.

If you have any questions about finding your ideal client please comment below and if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

How an Ideal Client Avatar Helps You Better Connect with Prospects on Your Website

When visitors come to your website they want to know if you understand their issues and can help them.

I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s really about the customer and what they are needing when they visit a website.

That’s why using your ideal client avatar to create a “who we help” page on your website is important. It helps your website visitors self identify if they are your ideal customer.

Using an ideal client avatar on a 'who we help' web page is great for client attractionClick To Tweet

Once you connect to someone on that deeper level it’s easy for them to take the leap to hiring you.

So how do you go about creating an ideal client avatar for your “who we help” page? There are 4 basic parts to this: who they are, what their issues tend to be, what they need right now, and what they should do.

Grab a piece of paper and let’s dig in.

Part 1: Their Identity

Sit down and picture your ideal client. The key to doing this effectively is to drill down to one perfect customer and go deep:

  • Who is your all time favourite ideal customer?
  • Who got tremendous value out of working with you and are incredibly grateful for it?
  • Who is more than happy to pay you?
  • Who often refers other people to you?
  • Who gives you a lot of joy when you work with them?

This is the kind of “A-list” ideal client you want to attract more of to your business.

It is often helpful to give them a full avatar identity, a fictitious profile that embodies the persona of your ideal client. Write a short paragraph describing all about this person. You want potential clients to read this and say, “wow that’s me!”

Itemize details such as:

  • Full name
  • Age
  • Industry
  • Their passion
  • Their current state, whether in personal or professional life
  • Profession
  • Income level
  • Interests and passions

Example: I love working with clients like Jenna Anderson.  She is a 54-year-old owner of a small fashion boutique.  Her passion is helping women find clothing that celebrates their sense of style and helps them feel ageless. 

Her boutique is successful and she is working to open a new clothing line this fall to expand her offerings.

Part 2: Their Issues

Write a short paragraph describing the worries and issues keeping them up at night. Ask yourself what needs are unmet for them? Write a sentence that specifically shows how they feel about this.

Example: Her issues tend to be that she is so busy with the day-to-day needs of her business that she doesn’t have time to focus on creating the designs for her new line.  She needs to hire some new employees to help out but is having trouble finding women who are a fit.

Running the store and doing the bookwork keeps her so busy she doesn’t have time to work on next steps for her business. She needs some help hiring new help, delegating and creating a game plan.

Part 3: Their Pressing Needs

Give specific examples of what “the solution” would look like.  Say how they would feel about having that kind of relief in their life.

Example: What she needs most right now is someone to help her write effective job descriptions so she can hire a stronger sales team for the store.  She also needs to look at what is on her plate and how she can have her team members take some of that off her shoulders. 

She needs someone who is a coach and a cheerleader to push her to create her designs and get them into production.  It would be thrilling to finally see her visions come to life. She would love to have some go-getter employees who feel the same passion she does for empowering women with clothing that makes them feel confident and strong.

Part 4: Their Next Step

Now that we have their attention and have generated interest and desire, it’s time to have them take action.  Tell them how they can get started working with you.

Think about what their next step should be.  Is it a discovery call or initial consultation? What program offering would help them? Is there a product that would show them how to fix it themselves?  Or do you offer a done-for-you service to tackle this problem for them?

Example: You’re invited to have a free breakthrough session where we can look at where your business is at, what challenges you are facing, what opportunities you have, and how we can help you bridge the gap to achieve your desired goals. 

Click here to schedule your free breakthrough session now.

Defining Your Avatar Helps You Personalize Your Marketing

Now that you know who your ideal client is, what they need, and how you can help them, you can now create a “Who We Help” web page that directly speaks to them.  You could also sprinkle in some of your most impactful testimonials to further reinforce how you can help your ideal client.

The added bonus of defining your ideal client avatar is that it helps you write in a very personable way in your marketing. This enhances and escalates the “Know, Like and Trust” factor you want to achieve with your followers.

It completely transforms the impact of your writing when you make it personal and connective.  In my own marketing, I write a newsletter or email piece directly to my ideal client. I often have our email subscribers write back personally as if I had written directly to them.

If you need any help in identifying your ideal client, consider one of my mentoring packages to help with not only that, but also with your marketing and social media strategy on attracting those ideal clients to your business.

To your ongoing success,
Susan Friesen

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

› CONTACT US TODAY
P.P.S. If you found this article helpful, please share it with your Twitter followers:

How an Ideal Client Avatar Helps You Better Connect with Your Website ProspectsClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Build Credibility And Get More Clients

Today’s eTip is about the value of building credibility with your ideal clients so you can earn more customers.

Building your credibility

Something I really encourage everyone to do when running a business is to blog. Blogging is a great way to build your credibility with peers and followers using your own expertise and knowledge of your industry.

The idea is to post on a schedule that allows you to draft unique, engaging content relevant to your ideal clients.

Whether that is once a week, every two weeks, or once a month it’s important to consistently have a voice that establishes your knowledge of your industry.

Once a month is not ideal but it’s better than not blogging at all. Write more often to establish the know, like and trust factors that are so important to showcasing your knowledge of your industry.

Posting an article once a week or even more often than that is the best way to build up your reputation and credibility. You’re getting your name and voice out there as an authority on what you do.

Get your content out there on social media

Once you have your content it’s important to get eyes on it.

Post about your content on your various social media profiles and let users know about your article. Content marketing has become the crux of online marketing so once you have your unique new piece of content, share it with others on your social media profiles.

Include your new content in any newsletter you send out so your established users know about it. If you’re already sending out updates through an email newsletter then it’s a good idea to include something about your latest blog!

When you seed your content on social media you get your unique ideas out to an audience interested in what you do.

You want to convey what the value is of what you do. But don’t just use your social media for self promotion. Build a community around your interest and expertise in your business.

Show users that you are the answer to their questions by talking about how you do what you do not just who you are. Self promotion is good but your social media should be a lot more than advertising yourself.

Showcase your success

Testimonials from past clients are great to have on your website and they’re also great for including in your content and on social media.

If you are able to get a previous client to go on video attesting to your expertise that is even better.

Get links back to active, live sites to go with your testimonial. There are a lot of fraudulent testimonials out there so the more you can do to validate yours the better.

There are literally businesses who offer fake testimonials. A testimonial being believable is essential to it’s value so do whatever you can to allow your users to confirm the testimonial is real.

On our own site we post a link back to the client’s site so users can see for themselves who left it and that it is a real testimonial.

Partner Up

Another thing you can to is leverage the credibility of other people by forming partnerships with them.

Any sort of collaborative content is great such as interviews with them or anything else you can do that shows they have committed to attesting to your value in your industry.

Choose people in collaborative industries not necessarily competitors or directly related individuals in your industry.

You have seen in my previous eTips how we’ve gone about it. We showcase others and their expertise and we all benefit from the increased exposure.

Try a Facebook live Q and A or some other video effort through Facebook. It all helps build your know, like, and trust factor with your clients.

This helps you build your credibility to help gain trust so more users buy from you so keep that in mind when you’re drafting your content and seeding it through social media channels.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

4 Easy Ways to Get More Referrals Without Feeling Aggressive

4 Easy Ways to Get More Referrals without Feeling Aggressive

Non-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business

Word of mouth marketing works.

In fact, referrals are often one of the key factors influencing someone to work with you.  For us here at eVision Media, we account for about 90-95% of new business coming from referrals.

Referrals are often one of the key factors influencing someone to work with you.Click To Tweet

How many times do you see someone asking for recommendations on social media? When someone needs a professional, 9 times out of 10 they ask their network who they know who does what they’re looking for.

So having a referral marketing plan in place helps ensure raving fans are telling others about you.

However, while we know the importance of asking for referrals, when it comes down to it the asking part can feel awkward or even aggressive.

But when you believe in the value of what you offer you can feel good about having others tell the world about you. When you have the right mindset and a proven process in place, getting referrals is easy.

Here’s 4 ways to get more referrals that don’t feel desperate with examples you can use right now:

  1. Set an Expectation for Referrals

    Before you begin working with a new client, you can condition them to think of you as someone to send business to. That can look something like this:

    I am excited to work with you.  When our project is completed, I know you will be thrilled with the work we did together.  If you are happy with our work would you be willing to share us with others?  Your referrals are how our business grows.

     
    You can also mention the incentive you offer for those referrals that result in a sale. For instance, we offer $100 towards any website, SEO or marketing work as our way of saying “thanks”. (See point number 4 below for more details on this.)

  2. Ask for a Virtual Introduction

    A really terrific way to get referrals is to ask a contact to do a virtual introduction with the prospect.  Here’s how an email like that goes:

    Subject: Henry and Mike – A Virtual Introduction from Susan Friesen
     
    Hi Henry,
     
    I’ve been working with Mike for three months and he’s done a terrific job at getting our bookkeeping up to date. I know you’re looking for a qualified bookkeeper so I thought I’d put you two together.
     
    Mike, meet Henry from Company A.  I have known him for five years and he has really made a name for himself in the industry.  He’s been a really valuable to have in my circle. He mentioned he needs a good bookkeeper and I thought you could help.
     
    Henry, meet Mike from Company B.  Mike and I go way back.  He is a real rock star when it comes to accounting.  He makes sure our books are balanced at all times.
     
    Here’s both of your contact information.  Now reach out and connect!
     
    Henry: 555-555-5555 Henry@gmail.com HenryCompanyWebsite.com
    Mike: 444-444-4444 mike@gmail.com MikeCompanyWebsite.com
  3. Ask Happy Clients

    The best time to ask a client for a referral is right after you finished working with them.  They are excited about the results you generated and are ready to sing your praises to the world.
     
    Here’s an example of such an ask:

    Subject Line: FIRSTNAME, Quick Question.
     
    I’m so glad you’re happy with our PRODUCT OR SERVICE. I love helping people like you so knowing you’re excited with the results made my day. Actually, it’s because of this that I was hoping to ask you a favour…
     
    It’s my goal to help many more people like you. So I was wondering if you knew of any other people who could use my help? I’d love it if you could send a short note to them with a few kind words and asking them to connect with me?

    With Gratitude.

  4. Offer a Gift for Referrals

    Giving a referral takes time and energy.  When you make it worth their while, people are more likely to take the time to do it.
     
    As a sign of your appreciation for their efforts, offer to give them a gift card, a referral fee, discount, or other gift if someone they refer you to hires you.
     
    You can make a referral page on your website.  Write an email to send to your clients and connections.  Ask people in your Facebook groups.  Let your vendors know you give rewards for referrals. Even put a teaser on the back of your business card letting others know.
     
    Here’s some example text to use:

    Get X for Referring Friends and Family: I’d love to give you [insert your referral gift here] for every person who ends up hiring me. It’s just a small token of appreciation as referrals are how we grow our business.  Thanks for thinking of us!

I hope these quick and easy examples have inspired you.  Referrals are by far the most cost-effective way to build your business.

Being intentional about asking for referrals can unlock the door to unlimited growth.  Here’s wishing you endless referrals!

To your ongoing success,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Defining Your Niche Market for Sustainable Business Success

Today’s eTip is a follow up to last week’s video on finding your ideal client and we’re going to be talking about finding your niche.

Define your niche

As the head of eVision Media I am a good example of a generalist. I don’t have just one specific service I am strictly bound to.

The different types of topics in my eTips are as a result of my business model in that I employ website designers and developers, social media strategists and online marketing experts so my content varies across the areas we as a team service.

Most entrepreneurs won’t have the luxury of a diverse team to pull from when starting out so it’s very important that you define your niche service for yourself.

Be clear about what you provide

I know you probably could offer expertise on more than one topic. You may have knowledge of more than what you’ve chosen to focus on but in stepping away from your core offering you dampen the presence of your brand and what you’re known for.

It’s best to stick to what everyone knows is your expertise.

Take us for an example: Our particular niche is helping small business owners get online with a great website and brand presence, and then we take care of the online marketing too.

Now if I suddenly started offering my services as a travel agent to my customers their perception of me would change. While I may know about travel it doesn’t mean I should star charging to help with travel services because the mixed messaging would cloud my business’s branding position.

Focus on what you want to be known for

Your message needs to resonate with your audience so don’t take the approach of tossing your business card at anyone and hoping they’ll see the merit of your variety of offerings.

Instead make sure your business has focus and that you don’t try too hard to be all things to all people or you’ll risk losing your core user base through mixed messaging.

Once you’re established and have found your footing as a new business you can look into stretching into other areas by hiring on experts in related fields but when you start, just focus on what you want your business to be primarily known for.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Ways to Attracting Clients Through Kindness

10 Ways to Attracting Clients Through Kindness

Why Being Generous in Your Business Will Result in More Loyal Customers

Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to?

That’s the Law of Reciprocity at work.

This law says whatever you give, whether it’s money, time or effort… that it comes back to you with a tenfold return.

I know for a fact this law works as we’ve experienced it many times over the years.  Almost like clockwork, we notice a distinct increase in leads that come in after making a donation or doing something extra for a client.

How Relationship Marketing Incorporates the Law of Reciprocity

Some businesses lead with hard-selling tactics to drive you to buy.  This is called “push marketing”.  But others, using “inbound or relationship marketing” strategies, have discovered how to put the power of generosity to work in their business.

How do you think your business would change if, instead of TAKING you focused on GIVING? Once you shift your focus to serving others and creating value –  it changes everything.

How would your business change if you focused on giving rather than taking?Click To Tweet

Over time, your generosity creates a reputation that sets you apart and your rate of referrals will increase as well.

So how would you like to have not only more clients but more loyal ones too?

Here are ten ways to be more generous in your business to achieve that:

  1. Be a Great Resource. If anyone needs a referral, share vendor referrals of those you know and trust.  People will see you as the “go-to” person and come to you for recommendations.
  2. Give More Than Expected.  Doesn’t it feel nice when you walk into a hotel room and there’s a mint on your pillow?  It’s an unexpected surprise.
     
    Here’s some ideas to get you started: Provide more value that what you charge.  Go the extra mile.  Give a surprise gift.  Deliver your product or service faster than promised.
  3. Provide Excellence.  Since your business needs to differentiate itself from your competitors, how about making it your mission to only offer top-quality products and services?
     
    This includes customer service too: Respond to all email and phone messages promptly. Give clients uninterrupted attention.  Listen to and address concerns are some ways to do this.
  4. Serve Others. Zig Ziglar once said “You will get all you want in life, if you help enough other people get what they want.”  And Mary Kay’s empire was built on the premise of achieving success by helping someone else succeed.
     
    Many entrepreneurs are in business because they are on a mission to serve others in some capacity. When you live your purpose, you’ll live a life of joy while making a difference.
  5. Open Yourself to Receiving.  Most of us were never taught how to receive. For instance, how do you typically respond when someone complements you? Do you push back and try to minimize their sincerity?
     
    Same thing applies to your business – If you say “no” when clients, money or opportunities come your way, those opportunities will stop coming.
     
    This means making space in your mind and heart for more.  It means accepting money, kindness, complements or assistance that is offered to you.   This keeps your flow of abundance open energetically.  You give and it comes back to you.
  6. Listen to Your Inner Voice.  Inner wisdom leads us to those who need our help.  Stop, listen and take action on those nudges.  Offer your attention, time, and advice in their hour of need.
  7. Follow The Golden Rule. I grew up with this rule ingrained into my psyche as a Brownie and Girl Guide. Essentially, treat others the way you wish to be treated – and that includes in business too.
     
    When a company treats you right or sells you a terrific product, you feel happy. You feel loyal. You’re likely to buy more from that company. You’re likely to recommend that company’s products and services to friends, family and colleagues.
     
    Make it your goal is to have the same thing be done for you.
  8. Perform Acts of Kindness.  Lift up others.  Empower others through a simple word of encouragement and inspiration. Share your vision of what you see is possible for them.
     
    This article shares Small Acts of Kindness That Grow Your Bottom Line for some inspiration.
  9. Be Genuine.  Share yourself openly with those in your network.  Let them see the real you.  Build warm relationships with people around you.  Make them feel special.
  10. Practice Gratitude. When your heart is full of gratitude and you put forth effort to show your gratitude, really great things can happen.
     
    Make it a practice every day to share gratitude.  Who has shared a referral?  Who taught you something?  Who is your favourite new customer and why?  What vendor did a great job on a project?
     
    Show thanks for someone or something today and watch what happens.

Be Generous and Watch Your Business Grow

There are many other ways you can practice kindness and will see returns tenfold. Go volunteer, be a sponsor, donate funds to a worthy charity or even invest in a business that you believe in!

Remember as a business person we can serve with compassion, kindness, patience and respect. Being a good person not only makes you feel happier but it is also great for business.

So make it your mission to make someone’s day brighter every single day!

Do you have a story to share about someone who helped you that made a difference? Share in the comments section below!

To your ongoing success,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

10 Ways to Attracting Clients Through KindnessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".