eBusiness Blog

How To Build Credibility And Get More Clients

Today’s eTip is about the value of building credibility with your ideal clients so you can earn more customers.

Building your credibility

Something I really encourage everyone to do when running a business is to blog. Blogging is a great way to build your credibility with peers and followers using your own expertise and knowledge of your industry.

The idea is to post on a schedule that allows you to draft unique, engaging content relevant to your ideal clients.

Whether that is once a week, every two weeks, or once a month it’s important to consistently have a voice that establishes your knowledge of your industry.

Once a month is not ideal but it’s better than not blogging at all. Write more often to establish the know, like and trust factors that are so important to showcasing your knowledge of your industry.

Posting an article once a week or even more often than that is the best way to build up your reputation and credibility. You’re getting your name and voice out there as an authority on what you do.

Get your content out there on social media

Once you have your content it’s important to get eyes on it.

Post about your content on your various social media profiles and let users know about your article. Content marketing has become the crux of online marketing so once you have your unique new piece of content, share it with others on your social media profiles.

Include your new content in any newsletter you send out so your established users know about it. If you’re already sending out updates through an email newsletter then it’s a good idea to include something about your latest blog!

When you seed your content on social media you get your unique ideas out to an audience interested in what you do.

You want to convey what the value is of what you do. But don’t just use your social media for self promotion. Build a community around your interest and expertise in your business.

Show users that you are the answer to their questions by talking about how you do what you do not just who you are. Self promotion is good but your social media should be a lot more than advertising yourself.

Showcase your success

Testimonials from past clients are great to have on your website and they’re also great for including in your content and on social media.

If you are able to get a previous client to go on video attesting to your expertise that is even better.

Get links back to active, live sites to go with your testimonial. There are a lot of fraudulent testimonials out there so the more you can do to validate yours the better.

There are literally businesses who offer fake testimonials. A testimonial being believable is essential to it’s value so do whatever you can to allow your users to confirm the testimonial is real.

On our own site we post a link back to the client’s site so users can see for themselves who left it and that it is a real testimonial.

Partner Up

Another thing you can to is leverage the credibility of other people by forming partnerships with them.

Any sort of collaborative content is great such as interviews with them or anything else you can do that shows they have committed to attesting to your value in your industry.

Choose people in collaborative industries not necessarily competitors or directly related individuals in your industry.

You have seen in my previous eTips how we’ve gone about it. We showcase others and their expertise and we all benefit from the increased exposure.

Try a Facebook live Q and A or some other video effort through Facebook. It all helps build your know, like, and trust factor with your clients.

This helps you build your credibility to help gain trust so more users buy from you so keep that in mind when you’re drafting your content and seeding it through social media channels.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

4 Easy Ways to Get More Referrals Without Feeling Aggressive

4 Easy Ways to Get More Referrals without Feeling Aggressive

Non-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business

Word of mouth marketing works.

In fact, referrals are often one of the key factors influencing someone to work with you.  For us here at eVision Media, we account for about 90-95% of new business coming from referrals.

Referrals are often one of the key factors influencing someone to work with you.Click To Tweet

How many times do you see someone asking for recommendations on social media? When someone needs a professional, 9 times out of 10 they ask their network who they know who does what they’re looking for.

So having a referral marketing plan in place helps ensure raving fans are telling others about you.

However, while we know the importance of asking for referrals, when it comes down to it the asking part can feel awkward or even aggressive.

But when you believe in the value of what you offer you can feel good about having others tell the world about you. When you have the right mindset and a proven process in place, getting referrals is easy.

Here’s 4 ways to get more referrals that don’t feel desperate with examples you can use right now:

  1. Set an Expectation for Referrals

    Before you begin working with a new client, you can condition them to think of you as someone to send business to. That can look something like this:

    I am excited to work with you.  When our project is completed, I know you will be thrilled with the work we did together.  If you are happy with our work would you be willing to share us with others?  Your referrals are how our business grows.

     
    You can also mention the incentive you offer for those referrals that result in a sale. For instance, we offer $100 towards any website, SEO or marketing work as our way of saying “thanks”. (See point number 4 below for more details on this.)

  2. Ask for a Virtual Introduction

    A really terrific way to get referrals is to ask a contact to do a virtual introduction with the prospect.  Here’s how an email like that goes:

    Subject: Henry and Mike – A Virtual Introduction from Susan Friesen
     
    Hi Henry,
     
    I’ve been working with Mike for three months and he’s done a terrific job at getting our bookkeeping up to date. I know you’re looking for a qualified bookkeeper so I thought I’d put you two together.
     
    Mike, meet Henry from Company A.  I have known him for five years and he has really made a name for himself in the industry.  He’s been a really valuable to have in my circle. He mentioned he needs a good bookkeeper and I thought you could help.
     
    Henry, meet Mike from Company B.  Mike and I go way back.  He is a real rock star when it comes to accounting.  He makes sure our books are balanced at all times.
     
    Here’s both of your contact information.  Now reach out and connect!
     
    Henry: 555-555-5555 Henry@gmail.com HenryCompanyWebsite.com
    Mike: 444-444-4444 mike@gmail.com MikeCompanyWebsite.com
  3. Ask Happy Clients

    The best time to ask a client for a referral is right after you finished working with them.  They are excited about the results you generated and are ready to sing your praises to the world.
     
    Here’s an example of such an ask:

    Subject Line: FIRSTNAME, Quick Question.
     
    I’m so glad you’re happy with our PRODUCT OR SERVICE. I love helping people like you so knowing you’re excited with the results made my day. Actually, it’s because of this that I was hoping to ask you a favour…
     
    It’s my goal to help many more people like you. So I was wondering if you knew of any other people who could use my help? I’d love it if you could send a short note to them with a few kind words and asking them to connect with me?

    With Gratitude.

  4. Offer a Gift for Referrals

    Giving a referral takes time and energy.  When you make it worth their while, people are more likely to take the time to do it.
     
    As a sign of your appreciation for their efforts, offer to give them a gift card, a referral fee, discount, or other gift if someone they refer you to hires you.
     
    You can make a referral page on your website.  Write an email to send to your clients and connections.  Ask people in your Facebook groups.  Let your vendors know you give rewards for referrals. Even put a teaser on the back of your business card letting others know.
     
    Here’s some example text to use:

    Get X for Referring Friends and Family: I’d love to give you [insert your referral gift here] for every person who ends up hiring me. It’s just a small token of appreciation as referrals are how we grow our business.  Thanks for thinking of us!

I hope these quick and easy examples have inspired you.  Referrals are by far the most cost-effective way to build your business.

Being intentional about asking for referrals can unlock the door to unlimited growth.  Here’s wishing you endless referrals!

To your ongoing success,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

4 Easy Ways to Get More Referrals without Feeling AggressiveClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Defining Your Niche Market for Sustainable Business Success

Today’s eTip is a follow up to last week’s video on finding your ideal client and we’re going to be talking about finding your niche.

Define your niche

As the head of eVision Media I am a good example of a generalist. I don’t have just one specific service I am strictly bound to.

The different types of topics in my eTips are as a result of my business model in that I employ website designers and developers, social media strategists and online marketing experts so my content varies across the areas we as a team service.

Most entrepreneurs won’t have the luxury of a diverse team to pull from when starting out so it’s very important that you define your niche service for yourself.

Be clear about what you provide

I know you probably could offer expertise on more than one topic. You may have knowledge of more than what you’ve chosen to focus on but in stepping away from your core offering you dampen the presence of your brand and what you’re known for.

It’s best to stick to what everyone knows is your expertise.

Take us for an example: Our particular niche is helping small business owners get online with a great website and brand presence, and then we take care of the online marketing too.

Now if I suddenly started offering my services as a travel agent to my customers their perception of me would change. While I may know about travel it doesn’t mean I should star charging to help with travel services because the mixed messaging would cloud my business’s branding position.

Focus on what you want to be known for

Your message needs to resonate with your audience so don’t take the approach of tossing your business card at anyone and hoping they’ll see the merit of your variety of offerings.

Instead make sure your business has focus and that you don’t try too hard to be all things to all people or you’ll risk losing your core user base through mixed messaging.

Once you’re established and have found your footing as a new business you can look into stretching into other areas by hiring on experts in related fields but when you start, just focus on what you want your business to be primarily known for.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Ways to Attracting Clients Through Kindness

10 Ways to Attracting Clients Through Kindness

Why Being Generous in Your Business Will Result in More Loyal Customers

Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to?

That’s the Law of Reciprocity at work.

This law says whatever you give, whether it’s money, time or effort… that it comes back to you with a tenfold return.

I know for a fact this law works as we’ve experienced it many times over the years.  Almost like clockwork, we notice a distinct increase in leads that come in after making a donation or doing something extra for a client.

How Relationship Marketing Incorporates the Law of Reciprocity

Some businesses lead with hard-selling tactics to drive you to buy.  This is called “push marketing”.  But others, using “inbound or relationship marketing” strategies, have discovered how to put the power of generosity to work in their business.

How do you think your business would change if, instead of TAKING you focused on GIVING? Once you shift your focus to serving others and creating value –  it changes everything.

How would your business change if you focused on giving rather than taking?Click To Tweet

Over time, your generosity creates a reputation that sets you apart and your rate of referrals will increase as well.

So how would you like to have not only more clients but more loyal ones too?

Here are ten ways to be more generous in your business to achieve that:

  1. Be a Great Resource. If anyone needs a referral, share vendor referrals of those you know and trust.  People will see you as the “go-to” person and come to you for recommendations.
  2. Give More Than Expected.  Doesn’t it feel nice when you walk into a hotel room and there’s a mint on your pillow?  It’s an unexpected surprise.
     
    Here’s some ideas to get you started: Provide more value that what you charge.  Go the extra mile.  Give a surprise gift.  Deliver your product or service faster than promised.
  3. Provide Excellence.  Since your business needs to differentiate itself from your competitors, how about making it your mission to only offer top-quality products and services?
     
    This includes customer service too: Respond to all email and phone messages promptly. Give clients uninterrupted attention.  Listen to and address concerns are some ways to do this.
  4. Serve Others. Zig Ziglar once said “You will get all you want in life, if you help enough other people get what they want.”  And Mary Kay’s empire was built on the premise of achieving success by helping someone else succeed.
     
    Many entrepreneurs are in business because they are on a mission to serve others in some capacity. When you live your purpose, you’ll live a life of joy while making a difference.
  5. Open Yourself to Receiving.  Most of us were never taught how to receive. For instance, how do you typically respond when someone complements you? Do you push back and try to minimize their sincerity?
     
    Same thing applies to your business – If you say “no” when clients, money or opportunities come your way, those opportunities will stop coming.
     
    This means making space in your mind and heart for more.  It means accepting money, kindness, complements or assistance that is offered to you.   This keeps your flow of abundance open energetically.  You give and it comes back to you.
  6. Listen to Your Inner Voice.  Inner wisdom leads us to those who need our help.  Stop, listen and take action on those nudges.  Offer your attention, time, and advice in their hour of need.
  7. Follow The Golden Rule. I grew up with this rule ingrained into my psyche as a Brownie and Girl Guide. Essentially, treat others the way you wish to be treated – and that includes in business too.
     
    When a company treats you right or sells you a terrific product, you feel happy. You feel loyal. You’re likely to buy more from that company. You’re likely to recommend that company’s products and services to friends, family and colleagues.
     
    Make it your goal is to have the same thing be done for you.
  8. Perform Acts of Kindness.  Lift up others.  Empower others through a simple word of encouragement and inspiration. Share your vision of what you see is possible for them.
     
    This article shares Small Acts of Kindness That Grow Your Bottom Line for some inspiration.
  9. Be Genuine.  Share yourself openly with those in your network.  Let them see the real you.  Build warm relationships with people around you.  Make them feel special.
  10. Practice Gratitude. When your heart is full of gratitude and you put forth effort to show your gratitude, really great things can happen.
     
    Make it a practice every day to share gratitude.  Who has shared a referral?  Who taught you something?  Who is your favourite new customer and why?  What vendor did a great job on a project?
     
    Show thanks for someone or something today and watch what happens.

Be Generous and Watch Your Business Grow

There are many other ways you can practice kindness and will see returns tenfold. Go volunteer, be a sponsor, donate funds to a worthy charity or even invest in a business that you believe in!

Remember as a business person we can serve with compassion, kindness, patience and respect. Being a good person not only makes you feel happier but it is also great for business.

So make it your mission to make someone’s day brighter every single day!

Do you have a story to share about someone who helped you that made a difference? Share in the comments section below!

To your ongoing success,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

10 Ways to Attracting Clients Through KindnessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".