Today we’re going to look at how to use content marketing to drive traffic to your website from Twitter.
Make Sure You Have the Right Content
The first thing to cover is that when doing content marketing be sure to have unique content that is applicable to your target market.
Make sure you take into account demographic information when creating your content so you make and share the right information for your desired audience.
Using Twitter to Promote Your Content
This video is about driving traffic to your blog with a focus on using Twitter for content marketing.
Post about your blog/content on Twitter often because it drives users towards your content.
Try 10 – 15 Tweets per day about your content spread throughout the day.
Don’t worry about how recent the content has been produced ad instead focus on its relevance to your users. If it’s still relevant then keep sharing!
Even if its 2- 3 years old you can keep sharing it. Users may have forgotten they saw it the first time or it may not have been relevant to them before but is now.
Share other user’s content as well if it is useful to your users and compatible with your content and brand.
Get yourself a tool like Hootsuite that allows you to schedule your tweets throughout the day.
Schedule your tweets so they appear when you know your followers are going to be online.
Hootsuite has a great auto-schedule tool you can use for this.
When you have a new article on your blog you can share that 2 -3 times per day right up until you post your next new blog post.
Try varying the title/tweets though so it’s not repetitious.
Add hashtags that are relevant to the content you’re sharing. For my video eTips I use #eTip.
You can even ask for a retweet. Try Please RT and sometimes people will share it!
Try the paid reach options. It will help get your content and brand out to many more people.
The more who see it the more chances you have of someone signing up or purchasing from you or signing up for your newsletter.
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Until next time,
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About the Author, Susan Friesen
Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.
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