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Making the Most of Facebook Live for Your Business

Making the Most of Facebook Live for Your Business

5 Steps to Getting Great Results with Your Live Broadcasts

Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility.

Facebook Live is an excellent way to get the engagement Facebook wants on your Business Page with their latest algorithm updates. As long as you’re prepared, you will garner a great reach and higher views than natively uploaded videos.

Just remember, when your Live, you are LIVE!

Are You Making the Best Impression for your Facebook Followers? Read Our Post: 5 Ways to be a Positive Influence on Facebook

With Facebook Live all you need is a 4G or better Internet connection, a Facebook profile for yourself or your business page, and you can take advantage of up to 4 hours of free live streaming.

Getting these set up isn’t hard but with the volume of new live streams happening per hour you’ll need to work on your videos in order to draw in users.

Keep reading to find out what you need in order to draw your followers in when you’re doing your next live broadcast.

Step 1: Get the Word Out

Facebook live alerts your followers about your live stream but only after it’s been launched. Unless you catch them when they’re free you are then relying on your timing being just right for people to join you during the live broadcast.

In order to make sure your followers know beforehand it’s important to put up posts announcing the coming live event. But there is more you can do.

>Sendcalendar is a service that lets you build out your live schedule, which you can then share with your followers. Providing you know your schedule before you simply set up your dates and the system creates everything you need to share your calendar in an email, on your website or blog, or in a social media post.

Once a user subscribes they receive a notification of the upcoming stream well in advance, so they can plan to attend. It’s easy to use and seamlessly updates whatever calendar your follower is normally using.

You can also schedule your live stream right in the Facebook live admin area; however, you need to use a 3rd party Livestream software such as eCamm (for Mac’s) or BeLive.tv (for PC’s) or other similar services for that to work.

Step 2: Know Your Video

How you broadcast is as important as what you talk about during that broadcast.

Do you have a home studio set up? Are you going to be broadcasting via your phone, iPad or computer?

If you have a studio, that’s great but understandably not everyone does. Having a dedicated studio space helps you be organized and literally “stage” your set so it’s free from background clutter and noise, giving you optimal control over the video’s environment.

Susan Friesen video studioHere’s a shot of my studio, which is continually being modified and tweaked for optimal settings.

And here’s a couple of pro tips on shooting professional-looking social media videos to review that covers lighting and audio pointers.

Now if you’re jumping into a live broadcast via your phone or iPad, take the end product into consideration. Make sure you test out everything beforehand.

Several times, I’ve been caught with bad audio or lighting, assuming all is ok but found out afterwards they were way off!

So ensure you don’t encounter slow Internet signals, distracting background noises, or any other problems beyond your control. We’ll cover more on this in step 4.

Step 3: Make Your Facebook Live Stream Purpose Clear

Your video description is very important. When you write the description before going live, be very clear about the topic and what will be discussed/shown. Always think in terms of benefits – why would your followers want to jump on? What’s in it for them?

This is your chance to grab potential viewers reviewing the announced live stream so take your time and keep it concise, clear and catchy! If you aren’t clear on why they should join you, they will simply ignore you.

Step 4: Prepare for Your Facebook Live Stream

When you are live, you are live! Viewers who clear their calendar to attend your video won’t stay long if you’re not ready to go when the camera rolls.

Treat this aspect seriously because it’s a make-it or break-it moment of your live stream. Imagine a newscast where the feed is delayed, and the anchor sits hanging asking for patience while the situation is resolved. This key moment could not only lose the viewer this time, but also for all future videos.

Have a script prepared with short form notes and keep them handy as a guide for yourself. I often use sticky notes attached near the lens of the camera to keep me on track with the pointers I want to not forget.

If you have a tablet handy you can even use it as a teleprompter with your subject, notes, or script in large fonts. Promptsmart is an app you can use as well but we’ll save the more advanced broadcast techniques for another time!

Step 5: Review and Revise

Your video may have been great but not started at the best time for the biggest viewership or it may have reached more people than you think!

It’s important to pay attention to the Facebook metrics available and use that as feedback for your future live broadcasts.

Head to the Facebook page you broadcast from and click on Insights. From there click on Videos and then select which video’s stats you want to review.

If you want to check individual video metrics, select Insights then Advanced and then select Recorded Live. You can pick your video from there and really dig into the analytics of who viewed and when.

But just a caution, don’t fret when you see a lot of 10-second views. Sometimes people get bumped off of your broadcast due to their own limited bandwidth and then jump right back on again. So do look at the stats to give you an overview of your broadcast performance but don’t take the numbers too literally. There are lots of variables out of your control that make up those numbers.

Peak Live Viewers is a good piece of information to look at. This will show you when your stream was most viewed and if you see a big spike then consider that time a good start time for your next video.

Remember this isn’t about your schedule so much as your followers. When you plan your next live stream start at the peak time!

This month we’re laser focused on Facebook and next week we’ll be covering the best way to revise and refine: user engagement.

If you’re interested in ramping up the conversation on your Facebook page, we’ve got an amazing new program that will help you make the most of your digital marketing and social media: AMPLIFY! Business Academy –  Practical Social Media & Digital Marketing Strategies for Entrepreneurs.

This monthly membership program is designed to help you strategically build your business without the confusion and overwhelm. For the next several months we are focusing on Facebook and diving into much more depth and detail than what was shared today. To find out more and join us, visit:  www.AmplifyBusinessAcademy.com

To your ongoing success,
Susan Friesen

P.S. We’ll have more tips and strategies you will want to read about in our next post so make sure you don’t miss it and sign up for our weekly newsletter where you’ll get notified every Thursday of that day’s blog post. Click here to also receive our free website guide:
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Making the Most of Facebook Live for Your Business' from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Ways to be a Positive Influence on Facebook

Do you want your Facebook followers to know, like and trust you? Are you wanting your social media efforts to result in more clients and sales?

One way to ensure both of those things is to consciously create a positive influence when you post on Facebook.

This eTip provides 5 critical things to be aware of when you create a presence on Facebook that will have a big impact on your influence with your followers.

Whether it’s your personal profile or your business page, you never know who is on the receiving end who is making a judgement about you – should they like you? Should they trust you? Should they get to know you more?

Personal branding plays a big role in social media, whether you like it or not It takes 5 seconds for someone to form an opinion of you – whether positive, negative or indifferent Everything you say, do, write and be on social media are all making an impression on someone else.

Here’s the 5 ways you can make a more positive influence with your followers on Facebook:

  1. Use a Professional Profile Photo

    Ensure your personal and professional profiles have a professional photo of you and not of you sunbathing on the beach or taking a selfie at a restaurant.

    Your photo can be more casual on your personal profile but make it more professional on your page.

  2. Be Aware of What You Post

    When it comes to making a positive influence on others, it’s not just how you look but also what you post that will make a difference. Who you are has a direct impact on others so ask yourself about your posting style:

    • Is this positive or negative? I highly recommend you stay on the positive and don’t bash someone or something else just to make your point.  Also know your facts before speaking against someone or something. There are always two sides to the story. You can still state your concerns but do it from a factual, non-biased opinion as opposed to rant and rave.
    • Am I being supportive or bashing and critical?
    • Am I complaining or providing solutions?
    • Is this post contributing to the fear mentality or am I being the voice of reason?
    • Is it judging or accepting?

    And if you tend to post a lot of political-related or debate-fueled posts and you are passionate about them, be passionate but do so knowing you are not going to please everyone and you have to be ok with that. Be confident in what you stand for and don’t be afraid to have a voice.

  3. Embody a Positive Communication Style

    Your communication style can have a huge and direct impact on not only the people you communicate with, but also on your influence with them.

    Here’s some pointers to keep in mind when you are engaging with others on Facebook:

    • Be helpful
      • Seek out opportunities where you can share your knowledge and wisdom within your areas of expertise.
      • Don’t promote. Simply be of service and share what you know in a helpful manner.
    • Show your support of others
      • Like, comment and share your follower’s posts.
      • Congratulate people of their successes.
      • Encourage your followers when they need it.
      • Refer others to those who are seeking help in areas you can’t help. Your goodwill will not go un-noticed.
  4. Choose Like-Minded Friends

    With so many fake profiles and scam artists lurking on Facebook these days, it’s always a good idea to vet that person before accepting their friend request.  Only follow back those that are in alignment with your values and integrity.

    Reach out to other like-minded people that share a common interest, philosophy or ideology as you.

  5. It’s Not All About You

    Remember why Social Media exists in the first place. It’s NOT to make money and sell our wares. It’s to be social and build friendships and positive relationships with others.

    So show your gratitude, appreciation, understanding and compassion for other people when on Facebook. This approach will have a much more positive impact on how people perceive you and your business.

    The more you focus on others, the more you will gain the “know, like and trust” factor with them, which will ultimately lead to more business success through leads, sales and referrals.

If you are liking these eTips, please show me some gratitude and subscribe to my YouTube Channel and better yet, subscribe to our weekly newsletter where we share articles and strategies specific for the entrepreneur and small business owner to help you better navigate through this complicated digital marketing world we find ourselves in.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What to Do NOW About the Facebook Algorithm Changes

Have you heard about Facebook’s latest algorithm changes? Do you care? You should if you are wanting to use Facebook marketing as part of your business success plan!

In this eTip I share 5 of the top things you need to do NOW in response to these recent changes.

In January of 2018 Mark Zuckerberg announced Facebook will favour personal posts that typically get more engagement on them more than pages and this has caused some concern with users.

As these changes kick in, you will no doubt start to see a decline of views on your Facebook page posts. Fear not! This does not mean you should abandon your efforts.

No one truly knows exactly how this will all flush out as time progresses. We will likely see spikes and then sudden downfalls in our post views as the algorithm changes start to roll out and be tweaked over time.

The essence of this change is Facebook wants to see more engagement on your business page posts. The more engagement it sees, the more it will show your posts to your followers.

All this means is you need to get more truer to the purpose of Facebook. It was not created so businesses could use the platform to market with!

It was intended to build a sense of community so that’s what you need to focus on.

The good news is this really isn’t anything different than what I’ve been sharing in all of my posts: focus on relationship (or pull) marketing and you’ll do fine.

Let’s review the five things you can do right now on your Facebook business page for your social marketing efforts:

  1. Ideal Client Definition

    Know who your target market is and give them what they want. Do this before you do anything else.

  2. Quality Posts

    Avoid randomly posting for the sake of having something on your page. You must focus on quality as in providing somethi8ng of value to your target market.

    Serve your community of followers, not you and your agenda. There’s 3 things you can ask yourself about your posts:

    • Is it entertaining?
    • Will it inspire my followers?
    • Is it educational?
  3. Engagement

    With everything you post, you want to think engagement – will your posts generate a discussion?

    This is the whole reason for these algorithm changes where Facebook is now going to reward you for having posts that generate more engagement on them.

    • Facebook Live is the best way to do this right now.
    • Native videos have lost favour in our reach but if done in a way that elicits engagement, they will still work.
  4. Authenticity

    Being authentic means stopping the marketing lingo and being more yourself, which comes as a relief to many entrepreurs.

    Let your followers get to know you so they can like you more and ultimately trust what you are sharing with them.

    People relate to people much more than they relate to a brand.

    So stop worrying about trying to beat the algorithm – relax and have the mindset of being there for others. How can you help them?

    Also stop trying to sell your wares – people don’t want to be sold to – focusing on developing relationships should be your priority.

  5. Advertise

    We said this before when Facebook made updates: Facebook is a “pay to play” platform. To really reach a new audience you’ll need to buy in with paid advertising and boosted posts.

    Once you reach the status of influencer you won’t have to work so hard but in the interim you need to adhere to Facebook’s paid options and their guidelines in order to really make the most of Facebook.

    Remember Facebook wasn’t created for us business people to market our business on. Be mindful of that and be prepared to invest in your business on these social media platforms.

That being said I want to hear from you on these changes and how it affects your business. Are you upset because the free options for reaching users are dwindling?

None of these platforms were launched absent an agenda to make money. In order to use them we need to accept their monetizing updates and account for them when planning our online marketing.

If you want to learn more about the power of social media and how to market your business online, I invite you to sign up for our weekly newsletter and also subscribe to my YouTube channel to get instant notifications when these weekly eTips are posted.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Content Marketing Goals to Strive for in 2018

In this eTip I talk about what you need to do in 2018 with your content marketing and why you should be doing content marketing for your business.

What is content marketing?

Content marketing is any piece of content you create that demonstrates your expertise in your particular area of business where you need Lead Generation Service.

Any unique images, written text, video, graphs or anything else that shows you have knowledge about your industry is good content marketing and has value.

Why do you need content marketing in 2018?

Content marketing is essential to your online marketing in 2018 because it shows users your value. You need to do more than just blog. You should have a strategy in place that works to show off your knowledge of your business and industry.

Don’t randomly create something without a purpose. Plan out your content with reasoning and a clear set of objectives.

Plan your content out to improve your Know, Like, and Trust factor for your business.

Personalizing your work is key when creating your content in 2018.

So make your content unique and personal and plan out why you’re making it and where you’ll be posting it too!

What content should you make in 2018?

  • Video! Video marketing is a big deal when it comes to content marketing. Facebook Live, YouTube Live, and even LinkedIn is adding more and more video marketing capabilities. At this point in time your best method for reaching the most people is with great video marketing.
  • Chatbots. Chatbots can be a great tool for using social messaging services when you can’t maintain them yourself full time. Depending on the platform these can be tricky so let us know if you need any help and our social media experts will assist.
  • Podcasts. Podcasts are a little easier than videos. These are all audio and are an inexpensive, great way to get your message out without having a studio set up. Try re-purposing your videos through podcasts!
  • Re-purposing! Use old content again if you see it has current value. Go look at your old blog posts and update the information. Republish the new content with the old content’s messaging. It brings new life to your old content and isn’t hard to do.

Be consistent

Create a content marketing calendar and plan your schedule. Plan out what you will be focusing on week by week, and month by month. Make the commitment to your business and make sure when you promise content you deliver so your subscribers know they can trust your work ethic and know that you are reliable and consistent.

I’ll be practicing all these changes myself this year as we adapt to the changing landscape. If you want any more information on content marketing have a look at our other posts and if you want any more info on content marketing leave a comment or send us a message and we’ll be happy to help with any questions you have.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Where to Delegate your 2018 Marketing Budget

Instead of setting typical goals this year, in this eTip I’m talking about what to do with your marketing budget now that the New Year is upon us.

How are you planning to attain your business goals in 2018? Watch this quick video for 4 ideas and strategies on where to delegate your marketing funds this year.

4 Business Marketing Budget Suggestions

  1. Planning Your 2018 Marketing Budget

    First things first: do you have a marketing budget? If not then set one. Set a budget that you think will afford you enough money to grow your business.

  2. Improve Yourself

    Marketing budgets don’t have a strict size so allocate what you see as enough to help you grow. This doesn’t refer to learning how to do someone else’s expertise, but is updating your professional growth and expanding your knowledge base so you grow as your business does.
     
    In terms of my own business we deal in branding, online marketing, web development, and more and our industry is always changing so we need to adapt by learning new skills all of the time as well as upgrading the current skills we have.
     
    By improving on your expertise you are improving your business and it’s potential to grow. The more you are an expert in your field, the more you will shine above your competitors.

  3. Attend Events

    Another thing to consider is attending live events that pertain to your business.
     
    These are great for not only learning from the speakers but they’re also great for meeting new people who work in your industry.
     
    You’ll meet great people, hand out cards, and make new connections all while learning from experts in your field.
     
    You don’t have to travel for these either. You can look for relevant speaking events in your area or at least some that are within a reasonable driving distance.
     
    Try to attend at least one! I always have a great time at these and meet lot’s of interesting people who help me grow.

  4. Business Marketing

    Lastly we have the marketing itself. There is your SEO, your social media, the social media ads, the Adwords, Bing ads, and content marketing.
     
    It’s a huge topic that many entrepreneurs get stuck on because they think they can learn to do it all themselves. It’s quite unrealistic.
     
    All the time you spend trying to learn someone else’s expertise will waste your time while you try to learn very complex systems that take years to master and that time is much better spent focusing on what you do as a business.
     
    And most people don’t even finish the courses! If you’re considering an online course to learn something quickly remember that only 10% of people who start an online course actually finish it and even those that do often come away with nothing of value.
     
    Hire an expert but make sure they’re an actual expert. Outsource to a reputable source like an established online marketing company. Vet them thoroughly or even try hiring a consultant and building your team right. Remember to listen and at times trust their experience and expertise.
     
    When you have someone who is a good fit they’ll likely need some coaching on your branding and messaging but once that’s adhered to and settled then let them shine in their respective role.
     
    If you’ve hired an expert in overall organic marketing you’ll need to allow time for the results. Adwords is much more immediate but seeing the results from efforts that need to be interpreted by Google or need to build your social presence will take time.

Hopefully this helps you determine whether learning everything about online marketing is worth it or if it’s worth finding a solid expert to work with who can help you build your business professionally.

That is what I suggest you all do in order to build your business in 2018.

A quick recap:

  • Build yourself through learning new skills
  • Build your business by attening speaking events
  • Do your marketing and hire an expert if you see that your time will be stretched too thin to try learning everything about a constantly changing and growing industry.

If you need any help with growing your business then please get in touch. Our agency has experienced professional web developers, brand experts, search engine optimization experts, social media professionals, and more and we love to work with small businesses through either direct work or even mentoring clients through these kinds of processes.

We can help you not only create your marketing budget but execute on aspects of it as needed.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Best Video Marketing Practices for 2018

6 Best Video Marketing Practices for 2018

Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions…  getting more views, likes and subscribers.

Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t using video in your marketing yet, it’s high time to begin.

So to help you get started, here are the best video marketing practices you want to watch out for and implement in 2018:

  1. Plan Before Recording

    Don’t just “wing it” and ramble when you record.  It’s important to have a clear-cut message you want to share.  Create bullet points you want to get across.  You can even tape them to the wall to stay on track.
     
    Then practice it.  Don’t read.  The more conversational you are the more connected your audience will feel.

  2. Hook ’em Fast

    Just like headlines are important for articles and email marketing, opening hooks are key to grabbing attention from viewers.
     
    You have 10 seconds to capture your audience’s attention.  What question can you ask to draw them in? How can you make them curious or intrigued to find out more?

  3. Give First

    If you create your video with the feeling “I want them to buy” it will send bad vibes.  Think first about how you can share value.
     
    What can you teach them?  How you can make them feel entertained?  What inspiration can you provide?

  4. Facts Tell, Stories Sell

    No one can resist a good story.  Try to think of a story that illustrates the point you want to make.  It helps viewers relate to you and engages them on an emotional level.

  5. Call to Action

    Ask the viewers to take action at the end of the video.  Do you want them to buy, subscribe, or hit like and share?

  6. SEO Optimize

    Use keywords in your video title, description, and tags that will help you rank better on YouTube and Google. Create a catchy title that uses keywords and sounds natural.
     
    If you have post the video on your website, creating a sitemap tells the search engine bots you have a video hosted on your website and will result in more organic traffic.

Video marketing is quickly becoming the future of content marketing. I hope you’ll take the plunge this year to make video marketing an important addition to your promotion toolbox. Check out some of the video eTips I do on a weekly basis on our YouTube channel here!

To your ongoing success,
Susan Friesen

New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

6 Best Video Marketing Practices for 2018 from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Your Business PR Ready?

Is Your Business PR Ready?

5 Ways to Build Public Relationships With Your Clients and Customers in the New Year

In the age of social media – which is here to stay if anyone was wondering – the traditional field of public relations has taken a shift online in many more ways than the PR gurus first predicted.

In addition to simply being another “vehicle” to “get your message out” it has become a whole forum and place to build relationships.

Public Relations has always been about relationships in one way or the other but never more than now. In fact one very well-respected company in Canada, formerly known as Argyle Public Relations, has recently renamed their company Argyle Public Relationships.

It’s the sign of the times that differentiates Public Relations from being a traditional PR company to more of what the field is really all about – building relationships.

And why is social media a gift to PR? Because now, more than ever, companies can build relationships with their clients and customers outside of lunches, client dinners and networking events.

Relationships can be formed, fostered and nurtured online.

When was the last time you met someone online outside of a dating chat room? I have many colleagues, clients and service providers who I have never actually met in person. We have developed relationships through online connections, social media conversations, and video meetings over Zoom and Skype.

In many ways, I am in closer contact with my virtual partners and clients than those business connections with whom I typically only meet face-to-face.

Virtual relationships are available at the flick of a button, the touch of a “thumbs up,” and the speed of a share.

So, when I ask if your business is “PR Ready,” I am asking are you ready, in 2018, to build relationships with your clients and customers? Are you ready to build Public Relationships?

Let’s take a look at 5 ways you can build public relationships with your clients and customers in 2018.

  1. Host an event

    This can be in-person or online. Holding regular client events for the people who keep your business, well, a business, is a good thing.
     
    These can even be annual events, but having a way that you connect with your clients regularly in a way that is meaningful to them will keep your business going for years to come.
     
    You could host an annual summer BBQ or holiday cocktail party, perhaps an event that’s tied to a local holiday (for us in Calgary, Calgary Stampede parties are de rigeuer for 10 days in July), or is there a speaker you could bring in who could elevate your company’s brand or serve your clients in some way?
     
    Creating a way to connect with your clients – in person or online – in a way that brings them together will help build your public relationships.

  2. Make news

    If you have something to announce, a patent you can boast about, a new program you have developed, a milestone you have achieved – these are all things you can make your own news about.
     
    News-making is also about building relationships.  
     
    Even though “announcing” news is “one-way” communications, which means your company is sending information out and not necessarily receiving it back, your clients and customers will relate to the news in some way.
     
    With social media, you can encourage interaction with your announcement, thereby encouraging the Holy Grail of public relationships: “two-way” communications.

  3. Create conversation

    Do you have anything interesting to say? Does anyone you know or respect have anything interesting to say?
     
    You don’t even have to be the one with the original thought, if you can create conversation, you are having a relationship with those with whom you engage in conversation.
     
    Identify those topics of conversation that interest your ideal customer or client group, and have those conversations online. Facebook, Instagram, Twitter and Linked In are all great places to have those conversations in a daily, real-time way.

  4. Host a Training

    Would your customers or clients benefit from free or low-cost trainings? Hosting a meet-up or short workshop can bring your clients great value in addition to giving your company exposure.
     
    These meet-ups can be in-person or online with similar result – creating conversation, and building relationships with the people who matter most to you – your clients and your potential clients.

  5. Publish Content

    Publishing content is now as easy as a free WordPress template. And while in days gone by publishing content was a decidedly one-way activity, now when you hit “live” on your web content it’s instantly in the public domain and ready to invite conversation.
     
    Encourage relating to your audience by posing questions and perhaps even sparking controversy. What gets your ideal customer hot under the collar, or inspires them to sit up and take notice? Write about those things and you will be adding to the relationship you have with your customers.

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


The Easy Way to Get Started Writing Your New Book

The Easy Way to Get Started in Writing Your New Book

How a Writer’s Retreat is Beneficial for a Book Writing Project

How many years  have you promised yourself this is the year you are going to get a start on that book? Before you know it, January is over and you still have not put pen to paper.

Why is it so difficult to stick to our New Year resolutions? The unexpected illness, the car accident, the kids, the vacation, the job, well, life really!

We live very busy lives. How are we realistically going to take on a project of this size?

As with any big project it is easier if you get help!  A book is not the same as writing a journal, blog or article. You need to know where you are going with your writing, before you start.

The average book is 40,000 words – 200 pages at a non-fiction standard book size of 8.5 x 5.5.  The average blog is less than 1000 words, so it is the equivalent to 40 blogs.

Now let’s put that into perspective.

If you are one of those people who writes a daily blog, that’s 40 days. That sounds easy right?  The challenge comes when you stare at that blank screen trying to figure out, day after day, what you should be writing.

This is where you need help!  Before you start writing for those 40 days on a book, you need a plan of what you are going to write everyday.

To do that, you need to know:

  • Who you are writing for
  • What do they want to know?
  • How can you help them?
  • What will they learn when they read your book?
  • How do they need to learn it?

A book is not like a two-way conversation where you can teach based on the feedback you are getting.  You must anticipate the questions your reader will ask as well as anticipate misunderstandings.

This is where feedback and planning the structure before you start can anticipate these challenges, which can be a major source of your writers block.  A writer’s retreat or workshop gives you the opportunity to get group feedback and to plan the structure based on previously successful published books.

I find it helpful to use mind-mapping exercises for the Inspire-a-book process. This process allows you to plan out every chapter along with the content that will go in each chapter, before any writing is done. If you know what you are going to write and who you are writing for, writer’s block does not happen.

Getting started is the biggest challenge we all face when it comes to New Year resolutions, and I have found if you give yourself the time to go on a writer’s retreat where you are kept accountable, your chances of success is even higher!

In a week, in a creative environment, you will plan out the whole structure for your book as well as get a good start on the actual writing.  Once you have done that, the rest is easy!

To your book success,
Julie

About the Author, Julie Salisbury

Julie Salisbury

Julie Salisbury is the Founder of Influence Publishing Inc and Inspire-a-book Publishing Coaching and has helped publish over 150 books and taken most of them to Best Seller status. She has been facilitating writers retreats around the world for over 8 years. She personally picks beach villas in beautiful locations and keeps the number of participants to a maximum of 6 so she can give each author personal attention to their book project.

In January, February and March 2018 she is planning retreats in Mexico. In April she will be in Bergerac, France. To get on the notification list when the venues have been confirmed, please email founder@influencepublishing.com. For special pricing and more information on the France retreats please Click Here.


 

2017 Review: Content & Social Media Marketing Insights

2017 Review: Content & Social Media Marketing Insights

What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018

It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018.

Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.

One key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.Click To Tweet

We recently set about doing our year-end review on our content marketing and social media efforts and wanted to share some of the insights we discovered in hopes you will get inspired to analyze your own efforts while planning for the year ahead.

Where and What to Analyze

One quick and easy way to go about your year-end review is to look at your online engagement from the past year. Whether it’s checking your social media stats or looking at your website traffic, lots can be gleaned from these types of analytics.

There are a few places to look for the stats you need: You can utilize Facebook Insights, Twitter Analytics, Google Analytics, or your blog stats.

Log into each of these and take a look at how your posts and articles performed. They can provide a lot of valuable information on how your business and marketing resonates with users.

If you’re stuck on social media and want to read more, please review our robust catalogue of content related to all things social media.

So what did our analytics tell us what our followers liked? Here’s 3 valuable insights learned from 3 of our tops posts this year:

  1. Communicating to Maintain Effective Client Relationships

    Not surprisingly this article from one of our guest authors, PR Specialist Susan Elford, offers similar advice to this one: listen!

    Communication is key to a successful business and when clients and followers communicate with you through social media, whether it’s by a direct comment, a share, or something else, you need to listen!

    Client relationships are a big deal for us and we like to build long-term ones by treating our clients with respect and listening to what they say.

    We don’t just hear it, we listen. We then adjust and improve to reflect the client’s expectations.

    So apply advice from the article like this:

    Use language and mannerisms your clients can relate to – use mirroring to deliver messages in a way that makes them feel comfortable.

    And apply the same recognition and response to your social media. If you’ve noticed some articles focus on something specific and your clients/audience are receptive to it by way of engagement, then in 2018 you should know what to do!

    Give them what they want and build your client-base by accepting what your followers like and expect from you. Communication is a very broad term and doesn’t always mean simply direct vocalization or emails.

  2. 10 Ways to Attracting Clients Through Kindness

    This article has our approach laid bare. We watch, listen, learn, and follow the golden rule: treat others as you would like to be treated.

    Open yourself to receiving both good and bad feedback and accept each as constructive.

    Assess the full picture of what is happening and understand where the feedback is coming from.

    We employ kindness and generosity all the time. It’s a big deal when put into practice and by following that and our other 9 steps from the article, we’ve seen our business and client-base grow consistently!

  3. Why Twitter Ads Boost Business & How to Create Them

    If your business isn’t on social media yet, then check out the link given at the start of this article.

    Social media is a BIG factor in most businesses and has effectively replaced a lot of other support channels as users go to for getting a response.

    So once you’re online it’s time to make the most of it. None of the businesses whose names we know are worth what they are today without requiring some paid component. Twitter is no exception.

    While Facebook offers advertising and Instagram as well (among all others) our article on Twitter’s paid promotion resonated with our audience. 110 shares through our website alone is a great indicator of the effectiveness of this content with our follower-base and potential clients!

    As stated in the article, diving into social media can have drawbacks so if you’re looking to get serious, it’s good to hire online marketers who know how to use social media for business.

    We don’t have any information on how effective our reader’s Twitter campaigns have been, but our clients have seen stellar results. From this we learned that within our content we have users who are anxious to expand their presence online and try new ways to reach new potential clients.

    Is this limited to Twitter? Probably not and the real message here is that when we give back to our clients and readers with free tips via content marketing strategies, we will see reciprocation by way of new leads and new clients.

So what did you learn this year from your content and social media marketing efforts? Take a look at your metrics (and if you don’t know how just let us know for a possible future article) and see what they tell you.

Then take that information into the board room and help make 2018 even better.

To your ongoing success,
Susan Friesen

New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2017 Review: Content & Social Media Marketing Insights from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Deck Out Your Business Website and Social Media in Holiday Style!

Deck Out Your Business Website and Social Media in Holiday Style!

It’s the most wonderful time of the year; a time for celebration of the holiday season…

As we deck the halls with boughs of holly and trim the tree, it’s also time to get your business showcased for the holiday season.

This is the time to make sure your social media profiles and website are ready for the festive season.

Are your social media profiles and website decked out for the festive season?Click To Tweet

Here’s some ways to dress up your website and social media for the holidays:

Decorate Your Website Home Page

Place your best holiday deals front and center on your website.  Here’s a great example from retailer J Crew who held a “5 Days of Merry. 5 Surprise Sales” recently.

J. Crew 5 Days of Merry. 5 Surprise Sales

We’ve added a holiday banner to our site that provides holiday wishes from each of our team members: www.evisionmedia.ca

Design a Customized Christmas Logo

Why not create a fun holiday version of your logo for the holidays?  Google has been doing this for years.  Here is an example of a past Google holiday logo:

Google Christmas logo design

Host Holiday Gift Ideas

Tell your customers what to buy for the person who has everything.  When you make gift-giving easy they buy!

Target does a great example of this right on their home page with a gift ideas list. Listing gift ideas at different price points makes it convenient.  For example Target lists gifts under $25, under $5-, and over $50.

Target gift lists

Create Festive Holiday Content

Find fun ways to share your content with a holiday flair.  For example, All Business posted a great article on “The 12 Days of Christmas Retail

12 Days of Christmas Retail

Spruce up Your Social Media Account Too!

Design a special holiday Facebook Cover Image – Show customers your holiday spirit by designing a festive holiday cover image. Our eVision Media Facebook page incorporates our brand colours and logo into our Christmas banner.

eVision Media Facebook business page

Post Family Holiday Pictures

On my personal profile, I’ve posted a picture of our cat Taz by the Christmas tree.  Taz has formed min-celebrity status on Facebook. Moreover, a lot of people can relate to what it’s like having pets and hoping they don’t attack the Christmas tree.

It’s a fun image that helps us connect with our audience.

Taz sitting under the Christmas tree 2017

Use Holiday Hashtags

Make it easy for holiday enthusiasts to find you by creating holiday hashtags.  Some popular ones include #diy, #stockingstuffers, #holidays, #newyears and so on.

Display Holiday Hours

If you plan on taking time off for the holidays let your customers know.  A graphic for social media and your website is the perfect way to remind them.  Look at this example from The Comedy Spot.

See you soon! Closed for Christmas, back on December 26

So don’t be a Grinch.  Show your customers your holiday spirit!

Celebrate by sharing website and social media updates that you are decked out in holiday style.  ‘Tis the season. Set the mood for holiday shopping and you’ll be rewarded.

What has your business done to show Christmas spirit for the holidays? Post your examples below!

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Deck Out Your Business Website and Social Media in Holiday Style!Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".