eBusiness Blog

Web Design: Understanding the Process to Avoid Disasters

Today’s eTip is about how to properly convey your desired results when working with a website designer.

 

What can you do to prevent your web design project from going sideways?

Being a website design and development agency ourselves we know the pitfalls and costs that come with misunderstandings during the development process.

It often seems like you need to be a mind reader.

This happened to us recently, and we got to experience the other side of the equation and it ended up being a great learning experience for us.

Our project turned out to be a wonderful success and in the process we gained valuable insight into the design process from a customer perspective.

How does a project derail?

What happens normally is miscommunication.

The designer may not understand your goals and has probably not asked you enough questions.

Some good questions that should be asked before the project begins are:

  1. What do you want this website to accomplish for you?
  2. What is your brand positioning?
  3. How do you want to be presented to the public so that they see you as you’d like to be seen?
  4. What message do you want to portray to your audience in order to get them to respond to your site?
  5. Who is your audience and who do you want to visit the site?
  6. What about your site then entices that desired audience?

I should state here that I am referring to a qualified web designer and not someone who can draw something up in Photoshop but doesn’t understand how to create a website that actually performs for you.

Give yourself and your designer enough time to perform the due diligence expressed above. Asking those questions will ensure the project is to your expectations.

By asking the right questions your designer will understand your vision and how to interpret your goals so you wind up with a website that you’re in love with and proud to show off to friends, family, associates, and most of all your desired clients.

Go ahead and leave a comment below and please subscribe to our YouTube channel or newsletter so you get weekly tips and strategies like these.

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Understanding The Type Of Web Designer Your Business Needs

Do You Need To Hire Help With Your Website?

When speaking with entrepreneurs and business owners, they often don’t realize all of the different components involved in building a business website.

Many assume it’s a simple task that any “techie” person can do, or themselves for that matter, and things will magically come together.

However, that approach could be a costly one. Before you start putting feelers out about hiring someone, you should first assess what exactly it is you need in order to get your website up and running while avoiding a lot of frustration at the same time.

Today’s eTip is a review of what you need to assess about your business website needs before selecting your web developer.

 

Do You Know What Type of Developer You Need?

There are two camps involved in the answer to that: those who already know what they need and those who do not.

If you who have a clear understanding of what you need your website to be then you will be best served by having a solid set of technical hands to execute on your instruction. In this instance, you will need to know project management, website design and development, copywriting, online marketing and social marketing, usability, and more in order to relay exactly what you want to your developer.

Most business owners will not have all of those skill sets combined, or in some cases, any of those elements covered, so you’ll need to find someone to help you will all of that!

Your Website Is Your Biggest Piece of Marketing

You want your website to turn out great. You don’t ever want to consider the job done and be disappointed with the results.

To avoid being disappointed in the results of your web project, you’ll need someone to help you through the process.

By hiring a professional web development firm, you’ll have experts steering your website towards your goals so it’s attracting the right target market using the right marketing message while embodying the right overall vision.

A solid team of professionals can help you understand who your ideal target market is so your users convert into paying customers.

They’ll show you how your brand positioning helps you find that target market and what needs to be in place in order for it to work for them.

Most often one single person does not have all that ability. Hiring a team with experts in all the various fields will ensure the project meets your expectations.

You need professionals who really understand things like e-commerce, search engine optimization, marketing, copy writing, user experience, and more. You can get all of that if you hire an agency with a team who cover all of those important factors.

By hiring a team you get a variety of experts rather than relying on your own single expertise.

At eVision Media, we provide everything necessary to a complete web projects that work. If you’re looking to upgrade your website or are in the process of a redesign but hitting some hurdles, give us a call. We have experts in all areas of website development on hand to help you realize your project’s goals.

If you have any questions or comments please leave them in the comments below and if you liked this video you can subscribe to either our Youtube channel or our newsletter to get weekly updates on having a successful website and business online.

Sign up for our newsletter today to receive weekly tips on marketing online for entrepreneurs!

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What Business Owners Need to Know When Hiring Millennials

For today’s eTip I spoke with the author of the book 25 Powerful Strategies to Hire and Successfully Retain Millennials, JoAnne E. Marlow!

 

What is the difference in hiring millennials?

JoAnne sees a big change in the work place environment and as times have changed expectations at work have changed.

Years ago after the release of the book Boom Bust & Echo JoAnne began to see a noticeable difference in the work ethic demonstrated by her existing peers and employees vs. the younger generations.

Not everyone is the same but we do place age groups into categories and look for consistencies within those categories.

The people in those categories vary greatly with some not being as active or tech savvy as others. It depends on the person but know that you need to be careful when hiring on your new employee.

Set expectations up front

Be clear in your job description when it comes to millennials. Make sure the culture and job expectations are defined beforehand so you don’t run into any surprises.

Millennials may be resistant to recognizing an implied hierarchy so make sure they know what you and your company are like before you bring them on as an employee.

Educated and skilled workers may be less inclined to take on tasks like data entry or sweeping floors so if that is part of the expectation for a job it should be stated as such in the ad description.

Convey the kind of personality you want in your ad. The clearer you are as an employer about what you need in the office the better.

State what kind of advancement opportunities exist and when the new employee can expect to move up the ladder.

Some people might expect a raise after 3 months, some after a year.

The typical time you can expect them to stay with your company is about 18 months. If you keep a millennial for more than 2 years you’re doing something right!

Be prepared and ask a lot of questions. Don’t dive in right away and hire them on the spot. Be careful and mindful so you hire the right employee.

If you find yourself losing control and are rude or vocal with them, some will likely leave right away and not come back. Everyone can have a bad day but some new employees may not be thick-skinned enough to tolerate some behaviour.

Be clear about expectations. And know that some may take advantage of an employer’s generosity.

Provide a guide

Draft a policy handbook in relation to dress code, vacation time, etc. so they know beforehand what rules they must adhere to.

JoAnne’s most recent book 25 Powerful Strategies to Hire and Successfully Retain Millennials details how to deal with this generation and how to demonstrate the emotional intelligence to entice them to work hard and help your business. JoAnne is an expert in bridging gaps between generations.

In her book she has explained 25 different ways to hire the right new people from the millennial generation so you find and keep the best people.

She advises that the young person you hire isn’t going to change so it’s also important to make sure existing employees are fully informed about your new hire and how you’ve prepared for them.

For those of you who want to get in touch with JoAnne directly she can be reached through her website at: www.SystemsForEngagingTeams.com

Also please feel free to share you own stories about your experience in hiring on those between the ages of 19 and 36 in the comments below and if you’re struggling with your new hires try reading JoAnne’s new book!

You can pick up JoAnne’s book online from either of these two links:

Canada – Amazon.ca: http://amzn.to/2gfzYL6

US – Amazon.com: http://amzn.to/2wzGe6S

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Networking Advantages of Attending Live Events

While on location at the WOW (Woman of Worth) Conference in Vernon earlier this year, I realized just how important it is to attend live events and do some good old fashioned business networking.

Today’s eTip shares some important things you can be doing while at a live event that can’t happen if you’re always hiding in front of your computer or smart phone:

 

Christine Awram is the founder and creator of these WOW events and she has them twice a year.

I have been enjoying attending them and that’s what had me creating this tip. It’s really important to get away from the computer and network in person. Attending events like this is a great way to build your business.

Even if it’s just a day-long event or if you can spare the time, a weekend or even week-long retreat.

Take the opportunity to Connect with the other attendees and find out what their challenges are. Many great business opportunities will present themselves once at the event.

Make an effort to get out and connect with your target market and build relationships.

Attending live events is a great way to build your businessClick To Tweet

Social media has made us comfortable sitting behind our cameras and smart phones but nothing beats a 1 on 1 live connection.

Do your homework and find out what events you can attend. Even if it’s just a luncheon it’s a great idea to get out and make those in-person connections.

If you have any questions at all please feel free leave a comment below and if you like these eTips subscribe to our newsletter and you’ll get an email every week with our eTips and articles designed to help solo entrepreneurs.

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Business Advantages of Attending Live EventsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Great Customer Service Gets You Business Referrals

Have you ever been frustrated by the lack of customer service from another company and vowed to never do business with them again? And most certainly never told anyone else about them?

This is why customer service is so vital to business success as I explain in this eTip episode on why it’s the primary reason we have such a high referral rate.

We get a lot of new customers based on the quality of our customer service.

Our referral rate is around the 90-95% range so I wanted to share our secrets for good customer service.

For us that means things like answering our phone, responding to emails quickly, and making sure our customer’s needs are taken care of.

Obviously you can’t do that 24/7 but having a solid response time is good business practice and your customers will appreciate you for it.

Respond to them in a timely manner and appreciate that their brand may be affected by what service they need you for.

People want to get information fast so making them wait is not good customer service.

If you don’t respond in a timely manner you risk pushing them towards your competition.

By providing a high level of customer service you demonstrate to the potential client that they can expect good work out of you if they commit to your business.

Sometimes your needs might need to be set aside while you put the customer first.

Dealing with difficult clients and mistakes wisely

No matter how much someone upsets you always make your best attempt at being professional and polite.

Even if you’re having a bad day consider they may be as well and the additional stress of bad customer service can really put them off your business.

If you do make a mistake own up to it and make it right. Mistakes happen and if you take responsibility for the error and solve the issue then your client will appreciate you more.

Let them know what steps you’ve taken to ensure those mistakes don’t happen ever again.

People don’t get mad about mistakes.

Your customers won’t get mad if you make a mistake. They will get mad if you don’t acknowledge the mistake or don’t take steps to address the mistake and prevent it from happening again.

Don’t lay blame with somebody else and by taking responsibility you show the customer you respect them, which will go a long way when they start looking for who to refer their friends to.

If one of your team members makes a mistake it’s still a reflection on you and your business.

Let them know you’re tackling the mistake and you’ll find they respond well to your professionalism.

When you’re in business you are in the people to people business so the more respect you pay to them the better. Treat your customers with respect and they will in turn refer their friends to you because they’ll know their friends will experience the same high level of customer service that you’ve provided to them.

If you have your own stories about how providing great customer service has helped you or has gained you a great new lead that turned into a client then please share them in the comments below.

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Team Building Tips to Help Grow Your Business

We’ve talked a lot about things this summer like video marketing and using Twitter to grow your business. Today I’m going to talk about the importance of using a team to build your business.

 

Build your business right by hiring the right people

Many years ago I was a one woman operation. I did it all.

The designing, the programming, the marketing; I was taking everything on myself.

At a certain moment I realized in order to build my company while providing my clients with what they needed, I would need to expand and start adding on some team members.

There are many different kinds of employees you can hire. Some may be temporary or freelance talent, some could be outsourced, or you can even hire on student interns from local schools to help. It doesn’t always have to be a full-time salaried employee.

The important thing is to focus on what you excel at and hire on people to help offset your weaknesses.

Hire an Expert

My biggest weakness was my understanding of how web technology had evolved. It had changed so quickly that my own skills had become a little dated even though they were only a few years old!

My first hire was a programming ace from a local university and he and I got to work. Once I saw his talents, I started delegating more and more of the tech work to him.

I let him work and I listened and learned. Together we really took eVision Media to the next level.

So hire yourself an expert even if it’s one in something you feel you’ve mastered. You might be surprised at how much else there is for you to learn.

Hire a Money Maker

You also want to hire someone who is profitable for you. Hire someone who makes you money!

Yes it’s nice to have help with your own tasks in the same way it’s nice to have a cleaning lady but look for people whose skills and background will make you money so you can pay their wages.

This is especially good advice if you’re struggling to stay ahead. Hire a sales rep, a product engineer, or some other type of employee where the financial return is immediate.

The more money-makers you have the better your business is going to be.

And make sure you are comfortable delegating the responsibilities too!

Lead by Example and Learn from the Feedback

Set standards for the employees to adhere to when delegating the work. You know how you prefer it done so write that out clearly and because the employees will bring their own knowledge to the project you may find, as I have, they often exceed those standards.

I myself have a team of designers, programmers, SEO experts, and more and I have to trust their expertise when assigning duties. Hiring experts is great and when you are comfortable they know what they’ve claimed to know you’ll be in a position to trust their expertise more, which takes pressure off of you.

Don’t Try to be an Expert in all Things

You can’t possibly hope to know everything about running a business – whether it the legal work, the bookkeeping, or any of the other many essential elements of running a business, and know everything about your internal roles and industry as well.

Take for example marketing. You can spend tens of thousands of dollars on marketing courses trying to being an expert in marketing yourself but while you’re doing that you aren’t focusing on all the other elements of your business.

Using the same money to pay someone to market your business while you focus on other aspects of it like cultivating leads or working with clients to make sure they’re happy makes much more sense and will help you grow your business instead of just your personal skill set.

It’s far too difficult to grow your business without building a team.Click To Tweet

I wouldn’t start self-funding multiple courses on contract law if I needed a lawyer so why would you attempt to become a marketing expert when you need marketing?

This rings true for bookkeeping as well. My time is simply better spent running my business than trying to become an expert in all areas of the business. Hiring a bookkeeper makes more sense financially and professionally since I then have someone with experience in the role as well.

It’s far too difficult to grow your business without building a team. When you plan your business (and you should) and invest in your business include what you need experts for and budget for hiring professionals to help you grow.

If your business is really a supplemental income and you’re not full time then this may not be your approach but if you’re serious about growing your business into a solid company then you will need a team to help you.

Hire My Team

The take away is of course that you need to hire the right people to help you grow. If your business requires website development, branding, logo design, online marketing, social media management, or something else related to digital marketing and the online presence of your business then get in touch.

My team that I have cultivated myself are great so feel free to get in touch if you find yourself overwhelmed and need help with any of the services we provide. I don’t work with just anyone since experience has taught me to consider who I hire carefully. My team deliver and we do it with smiles on our faces that translate into smiles from our clients.

Check out our website at www.evisionmedia.ca for more and by all means if you have questions or comments post them to any of our social media channels or contact us directly via our website!

Until next time,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

Team Building Tips to Help Grow Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Time Management Tips for the Busy Business Owner

Earlier this year, I had a quick conversation with friend and client Yvonne Hogenes while at the WOW (women of worth) Conference in Vernon.

Yvonne is a very busy business owner who provided some great tips on time management.

 

Yvonne wears many hats and wasting time is not an option for her.

20 years ago Yvonne opened Malarys Fashion Networking Cloverdale.

She’s thoroughly enjoyed evolving her business as the industry grew.

For 15 years now she has designed custom fitted bras she then has manufactured and distributed all throughout Canada and the US!

Then 7 years ago she began her journey in making smart, shape tech/apparel with Firma Energywear.

This product is sold in Canada and all over the US.

So how does she do it?

Not alone.

She has an amazing family business with her husband and two sons supporting her.

Get over thinking no one can do the work as good as you can.Click To Tweet

Her team is important and then comes delegation.

Yvonne has learned to offer autonomy and trusts those she delegates to.

She has learned the hard way that balance is important since she has burnt out multiple times. Some quick tips she shared were:

  • Learn to say no!
  • Learn to filter out what is important from what isn’t.
  • Hire your weaknesses to offset what you’re good at with what you’re not.
  • When in control mode you’re not doing anyone any service.
  • Get over thinking that no one can do it as good as you can.

Yvonne agrees the key to balance is to let go at times and trust.

I want to really thank Yvonne for sharing her insights with me (and you) and if you’re looking to get a hold of Yvonne the easiest way to find her is at Malarys.com

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Time Management Tips for the Busy Business OwnerClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Incorporate Content Marketing into Twitter

Today we’re going to look at how to use content marketing to drive traffic to your website from Twitter.

 

Make Sure You Have the Right Content

The first thing to cover is that when doing content marketing be sure to have unique content that is applicable to your target market.

Make sure you take into account demographic information when creating your content so you make and share the right information for your desired audience.

Using Twitter to Promote Your Content

This video is about driving traffic to your blog with a focus on using Twitter for content marketing.

Post about your blog/content on Twitter often because it drives users towards your content.

Try 10 – 15 Tweets per day about your content spread throughout the day.

Don’t worry about how recent the content has been produced ad instead focus on its relevance to your users. If it’s still relevant then keep sharing!

Even if its 2- 3 years old you can keep sharing it. Users may have forgotten they saw it the first time or it may not have been relevant to them before but is now.

Share other user’s content as well if it is useful to your users and compatible with your content and brand.

Get yourself a tool like Hootsuite that allows you to schedule your tweets throughout the day.

Schedule your tweets so they appear when you know your followers are going to be online.

Hootsuite has a great auto-schedule tool you can use for this.

When you have a new article on your blog you can share that 2 -3 times per day right up until you post your next new blog post.

Try varying the title/tweets though so it’s not repetitious.

Add hashtags that are relevant to the content you’re sharing. For my video eTips I use #eTip.

You can even ask for a retweet. Try Please RT and sometimes people will share it!

Try the paid reach options. It will help get your content and brand out to many more people.

The more who see it the more chances you have of someone signing up or purchasing from you or signing up for your newsletter.

Sign up for our newsletter to receive weekly tips on marketing online for entrepreneurs!

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Twitter Beginners Guide: What to Tweet About

We’re past the half way point for our month of tips for marketing small business on Twitter and I hope you’ve enjoyed the tips and guides on getting your business set up on Twitter.

Now you’re ready for the actual tweeting!

Picking what to tweet about sounds easy but mistakes can be made if you don’t have a strategy in place beforehand.

 

First take into account that Twitter is an ‘in the moment’ platform limited to 140 characters.

One of the things I like to do is check what’s trending on Twitter (that’s posted to the side of your Twitter feed) so I get a quick easy glimpse of the latest in current events.

Twitter is an instantaneous delivery method so you need to get your tweets in front of your followers throughout the day.

Some fundamental things you can tweet about in the proverbial twittersphere are your personal opinions on “in the moment” news.

Take care not to rant and rave though. Offer insightful opinions that don’t take a strong side.

Your personal opinion is fine but not for your professional brand. Preaching personal politics can turn off potential clients who you may have otherwise been able to work you without issues.

With most elections being consistently split you have a 50% chance of putting off a potential lead by being overtly opinionated or echoing the wave of aggression and irrationality currently permeating every aspect of online information related to politics.

Politics can bring out an emotional response that you may regret later so when posting as a company remember you are representing your business.

It is true that adhering to a political stance can result in gaining followers. As can using adult language and sometimes the users who follow people for those reasons are their most devout but it comes with the risk of not gaining the other half of your potential followers.

Definitely showcase your expertise. If you have tips that are unique to your industry that’s great content you can post about on all social media including Twitter.

Anything from the heart is great too. Inspirational messages, quotes and more that express your voice and are directed at your desired audience are perfect.

Share other people’s content. Check out their blog articles and if your audience would appreciate it then tweet it!

Try tagging the author as a way to both recognize and thank the author of the content you shared.

Look for funny things to share! Everyone loves to laugh so pass that stuff along if you find it.

If there are any current events that relate to your area of expertise then use it. Tweet about it and note how it relates to what you do but be careful and don’t overdo it.

Now how often should you tweet? Recent studies say 1 – 51 times per day.

Staying on either extreme is not advisable. According to Quicksprout the happy medium for tweeting is 15 times per day.

It is advisable to try the tools I mentioned in earlier Twitter posts like Tweetdeck or Hootsuite and schedule your posts out so it doesn’t become too time consuming.

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

A Beginner’s Guide to Twitter Fundamentals

Your social media presence is a reflection of your business and often the first thing a potential new client sees.

Today’s post and video look at the importance of including a consistent brand image on Twitter that presents who you are and what you do appropriately.

Clients who see a lot of professionalism in your social media are more likely to contact you if you establish yourself properly online.

Twitter is a great way to reach out to peers too and as we saw in our last post can lead to new work through proper usage and networking so make sure your profile really represents you and your business properly.

The Header Image

Your header image is a 1500px by 500px opportunity to grab a user with your most important offering.
Whether you announce your service, a discount, or present some stats that make you unique from your competitors you have the space to do it so by all means use it.

If you are promoting a splash page with a discount code you can try including that into the header. Text won’t be clickable but you can repeat the link in your bio or feature it in a pinned Tweet (this is a single tweet that when ‘pinned’ will remain at the top of your profile) which will allow the user to click on it.

Combine practicality with creativity so you’re selling yourself but also showing off something visually appealing.

Your Profile Image

A profile image is a small avatar/icon that shows you. Large brands will often use their logo for this which makes sense for them but for small business owners who are the face of the business a great headshot here is advisable.

Having a headshot is even more important if your handle or business name either is your name or includes it.
The ideal size for your twitter profile photo is 400px X 400px.

Many Twitter users have responded they often remember headshots over handles when looking at accounts so you really want to make sure this is an image of yourself you want people to remember.

The more professional your image is the better and it’s always better to smile when you’re hoping to make more connections.

Your Description

This is a short character limited biography section that only allows for 160 alpha numeric characters.
Use this space to note your core offering as well as introduce yourself to your audience. This is your opportunity to say hello but also establish why you have the account. So mention that you provide Service A but also let them know about your interests, say in mountain biking or like me, chocolate!

Be professional and friendly so you exude professional confidence but retain your personality too.
Your Tweets

Now that your profile is set up it’s time to start tweeting! It’s important to seed out tweets that introduce yourself and are consistent in brand and theme with the profile.

You want to do this before you start following other people so they can see you have an active account and won’t appear abandoned.

Set yourself a manageable pace and don’t treat this as a one off. It can be a long, arduous process at first but once you start seeing engagement and building your community you’ll then be more inclined to keep it up.
You can use scheduling services like Hootsuite or Twitter’s own Tweetdeck though there are many. It will depend on which you prefer and by adopting one you can relegate your Twitter time to once a week if that suits your schedule better.

Consistency is the key to retaining and maintaining an audience.Keep it up and in no time you’ll be enjoying yourself and enhancing your business presence while building the know, like and trust factor with your followers.

If you have a Twitter account already please share it in the comments section below or follow me and let me know. If you don’t use Twitter let me know why and maybe we can work your reasoning into a future video.

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".