eBusiness Blog

5 Ways to be a Positive Influence on Facebook

Do you want your Facebook followers to know, like and trust you? Are you wanting your social media efforts to result in more clients and sales?

One way to ensure both of those things is to consciously create a positive influence when you post on Facebook.

This eTip provides 5 critical things to be aware of when you create a presence on Facebook that will have a big impact on your influence with your followers.

Whether it’s your personal profile or your business page, you never know who is on the receiving end who is making a judgement about you – should they like you? Should they trust you? Should they get to know you more?

Personal branding plays a big role in social media, whether you like it or not It takes 5 seconds for someone to form an opinion of you – whether positive, negative or indifferent Everything you say, do, write and be on social media are all making an impression on someone else.

Here’s the 5 ways you can make a more positive influence with your followers on Facebook:

  1. Use a Professional Profile Photo

    Ensure your personal and professional profiles have a professional photo of you and not of you sunbathing on the beach or taking a selfie at a restaurant.

    Your photo can be more casual on your personal profile but make it more professional on your page.

  2. Be Aware of What You Post

    When it comes to making a positive influence on others, it’s not just how you look but also what you post that will make a difference. Who you are has a direct impact on others so ask yourself about your posting style:

    • Is this positive or negative? I highly recommend you stay on the positive and don’t bash someone or something else just to make your point.  Also know your facts before speaking against someone or something. There are always two sides to the story. You can still state your concerns but do it from a factual, non-biased opinion as opposed to rant and rave.
    • Am I being supportive or bashing and critical?
    • Am I complaining or providing solutions?
    • Is this post contributing to the fear mentality or am I being the voice of reason?
    • Is it judging or accepting?

    And if you tend to post a lot of political-related or debate-fueled posts and you are passionate about them, be passionate but do so knowing you are not going to please everyone and you have to be ok with that. Be confident in what you stand for and don’t be afraid to have a voice.

  3. Embody a Positive Communication Style

    Your communication style can have a huge and direct impact on not only the people you communicate with, but also on your influence with them.

    Here’s some pointers to keep in mind when you are engaging with others on Facebook:

    • Be helpful
      • Seek out opportunities where you can share your knowledge and wisdom within your areas of expertise.
      • Don’t promote. Simply be of service and share what you know in a helpful manner.
    • Show your support of others
      • Like, comment and share your follower’s posts.
      • Congratulate people of their successes.
      • Encourage your followers when they need it.
      • Refer others to those who are seeking help in areas you can’t help. Your goodwill will not go un-noticed.
  4. Choose Like-Minded Friends

    With so many fake profiles and scam artists lurking on Facebook these days, it’s always a good idea to vet that person before accepting their friend request.  Only follow back those that are in alignment with your values and integrity.

    Reach out to other like-minded people that share a common interest, philosophy or ideology as you.

  5. It’s Not All About You

    Remember why Social Media exists in the first place. It’s NOT to make money and sell our wares. It’s to be social and build friendships and positive relationships with others.

    So show your gratitude, appreciation, understanding and compassion for other people when on Facebook. This approach will have a much more positive impact on how people perceive you and your business.

    The more you focus on others, the more you will gain the “know, like and trust” factor with them, which will ultimately lead to more business success through leads, sales and referrals.

If you are liking these eTips, please show me some gratitude and subscribe to my YouTube Channel and better yet, subscribe to our weekly newsletter where we share articles and strategies specific for the entrepreneur and small business owner to help you better navigate through this complicated digital marketing world we find ourselves in.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Create Facebook Lists to Build Engagement & Get Leads

Do you use Facebook lists at all? Are you aware of how powerful they can be to build your brand visibility?

This eTip shows you what Facebook lists are, how to create them and why you should avoid going to your main news feed all together from now to help with your social media marketing.

Facebook lists are a great way to categorize all of your Facebook friends. That may sound a little cold but for those of us that have thousands of friends, it’s the perfect solution to ensuring you get engaged with the right people at the right time without having to sift through the thousands of friends collected over the years.

So yes, Facebook profiles also play a significant role in your social media marketing efforts.

While you still want to connect with friends and family, you also want to use your profile to connect with industry influencers, those in your target market, and those that share common interests within your industry with you that can be connected to your business.

For instance, if you’re a weight loss coach, creating lists all to do with the health and wellness industry is a perfect way for you to stay visible with your followers, share your expertise with them, and be the one who can answer their questions related to your field.

You all have a similar interest in health and wellness, fitness, and weight loss so by putting them into a list you have created the means to have a  direct connection with them.

A challenge with the current Facebook algorithm is that it is deciding what you see in your main news feed. And your newsfeed is not in chronological order so does not post the most recent posts first. Instead, Facebook rewards posts that have achieved certain metrics with more prominent placement because they are trying to give you the most important information.

But often that’s not really the case and you wind up missing great posts!

With lists, the list feed will show posts from all those people that you specify to be in that list. It’s all in chronological order and Facebook has no influence on what is posted or when.

Where to locate Facebook lists

From your home page news feed, select Friend lists from the left hand side under the “Explore” option. If you don’t see it select “See More:” to reveal more options.

Where to find friends lists on Facebook

Once you’ve clicked through you’ll see your lists. Some of the lists you see Facebook makes for you and some you will create yourself. If you’ve selected friends who are family then they will go into your Family list.

At the top right find the option to create your own lists. On my Friends list you can see in the image below, at the top I have a list for Influencers.

When I click the list name, you then see all the people on the top right who have been added to the list. This gives you the opportunity to scroll through and engage with these posts.

This helps the people posting and it does so by being engaged with their posts and making a connection with them.

The point of the engagement is not to sell yourself. Your goal is to provide original and valid feedback to one of their posts to demonstrate your own authority on the subject.

If you show expertise and another user reads it, this has the potential to lead the conversation to a direct message with that user, who might ask for your professional help.

You can even Bookmark the Friends list page so when you visit Facebook you skip the main News Feed all together!

How to create a new list and add people to them

Click on Create list as indicated in the image.

From there it’s very easy: name the list and add members!

Once the list is done you then get to see the list in action.

On this page there is an option to add more friends. To add from your friends, type their name into the search box and it will bring up your friends with that name.

If you’d like to select a business page (such as ours) or someone you follow but aren’t friends with click on the top left.

As you add more Facebook friends, you can then add those friends to your lists.

If you’ve used lists already, tell me about your successes or failures so we can all learn together. Let me know all about your experiences in the comments section and if you have any questions about Facebook lists I’d be happy to answer.

And if you are liking these eTips, please show me some gratitude and subscribe to my YouTube Channel and better yet, subscribe to our weekly newsletter where we share articles and strategies specific for the entrepreneur and small business owner to help you better navigate through this complicated digital marketing world we find ourselves in.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What to Do NOW About the Facebook Algorithm Changes

Have you heard about Facebook’s latest algorithm changes? Do you care? You should if you are wanting to use Facebook marketing as part of your business success plan!

In this eTip I share 5 of the top things you need to do NOW in response to these recent changes.

In January of 2018 Mark Zuckerberg announced Facebook will favour personal posts that typically get more engagement on them more than pages and this has caused some concern with users.

As these changes kick in, you will no doubt start to see a decline of views on your Facebook page posts. Fear not! This does not mean you should abandon your efforts.

No one truly knows exactly how this will all flush out as time progresses. We will likely see spikes and then sudden downfalls in our post views as the algorithm changes start to roll out and be tweaked over time.

The essence of this change is Facebook wants to see more engagement on your business page posts. The more engagement it sees, the more it will show your posts to your followers.

All this means is you need to get more truer to the purpose of Facebook. It was not created so businesses could use the platform to market with!

It was intended to build a sense of community so that’s what you need to focus on.

The good news is this really isn’t anything different than what I’ve been sharing in all of my posts: focus on relationship (or pull) marketing and you’ll do fine.

Let’s review the five things you can do right now on your Facebook business page for your social marketing efforts:

  1. Ideal Client Definition

    Know who your target market is and give them what they want. Do this before you do anything else.

  2. Quality Posts

    Avoid randomly posting for the sake of having something on your page. You must focus on quality as in providing somethi8ng of value to your target market.

    Serve your community of followers, not you and your agenda. There’s 3 things you can ask yourself about your posts:

    • Is it entertaining?
    • Will it inspire my followers?
    • Is it educational?
  3. Engagement

    With everything you post, you want to think engagement – will your posts generate a discussion?

    This is the whole reason for these algorithm changes where Facebook is now going to reward you for having posts that generate more engagement on them.

    • Facebook Live is the best way to do this right now.
    • Native videos have lost favour in our reach but if done in a way that elicits engagement, they will still work.
  4. Authenticity

    Being authentic means stopping the marketing lingo and being more yourself, which comes as a relief to many entrepreurs.

    Let your followers get to know you so they can like you more and ultimately trust what you are sharing with them.

    People relate to people much more than they relate to a brand.

    So stop worrying about trying to beat the algorithm – relax and have the mindset of being there for others. How can you help them?

    Also stop trying to sell your wares – people don’t want to be sold to – focusing on developing relationships should be your priority.

  5. Advertise

    We said this before when Facebook made updates: Facebook is a “pay to play” platform. To really reach a new audience you’ll need to buy in with paid advertising and boosted posts.

    Once you reach the status of influencer you won’t have to work so hard but in the interim you need to adhere to Facebook’s paid options and their guidelines in order to really make the most of Facebook.

    Remember Facebook wasn’t created for us business people to market our business on. Be mindful of that and be prepared to invest in your business on these social media platforms.

That being said I want to hear from you on these changes and how it affects your business. Are you upset because the free options for reaching users are dwindling?

None of these platforms were launched absent an agenda to make money. In order to use them we need to accept their monetizing updates and account for them when planning our online marketing.

If you want to learn more about the power of social media and how to market your business online, I invite you to sign up for our weekly newsletter and also subscribe to my YouTube channel to get instant notifications when these weekly eTips are posted.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Content Marketing Goals to Strive for in 2018

In this eTip I talk about what you need to do in 2018 with your content marketing and why you should be doing content marketing for your business.

What is content marketing?

Content marketing is any piece of content you create that demonstrates your expertise in your particular area of business where you need Lead Generation Service.

Any unique images, written text, video, graphs or anything else that shows you have knowledge about your industry is good content marketing and has value.

Why do you need content marketing in 2018?

Content marketing is essential to your online marketing in 2018 because it shows users your value. You need to do more than just blog. You should have a strategy in place that works to show off your knowledge of your business and industry.

Don’t randomly create something without a purpose. Plan out your content with reasoning and a clear set of objectives.

Plan your content out to improve your Know, Like, and Trust factor for your business.

Personalizing your work is key when creating your content in 2018.

So make your content unique and personal and plan out why you’re making it and where you’ll be posting it too!

What content should you make in 2018?

  • Video! Video marketing is a big deal when it comes to content marketing. Facebook Live, YouTube Live, and even LinkedIn is adding more and more video marketing capabilities. At this point in time your best method for reaching the most people is with great video marketing.
  • Chatbots. Chatbots can be a great tool for using social messaging services when you can’t maintain them yourself full time. Depending on the platform these can be tricky so let us know if you need any help and our social media experts will assist.
  • Podcasts. Podcasts are a little easier than videos. These are all audio and are an inexpensive, great way to get your message out without having a studio set up. Try re-purposing your videos through podcasts!
  • Re-purposing! Use old content again if you see it has current value. Go look at your old blog posts and update the information. Republish the new content with the old content’s messaging. It brings new life to your old content and isn’t hard to do.

Be consistent

Create a content marketing calendar and plan your schedule. Plan out what you will be focusing on week by week, and month by month. Make the commitment to your business and make sure when you promise content you deliver so your subscribers know they can trust your work ethic and know that you are reliable and consistent.

I’ll be practicing all these changes myself this year as we adapt to the changing landscape. If you want any more information on content marketing have a look at our other posts and if you want any more info on content marketing leave a comment or send us a message and we’ll be happy to help with any questions you have.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Website Must-Have’s for Small Businesses

Are you a small business owner or entrepreneur and aren’t happy with your website’s performance?

This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you!

So what are these 6 things you must have in order to have a high performing website? Keep watching!

6 Essentials For a High Performing Business Website

  1. Consistent & Professional Branding

    When people see your website, does it look consistent with your social media? Your website and social media should have consistent branding across all platforms.
     
    Consistency is the key here but it needs to look professional. An amateur looking website will not attract the right kinds of clients.
     
    First impressions are extremely important so it doesn’t matter how great you are if the way it’s presented looks cheap or unprofessional.
     
    Make sure you don’t design something that’s just for you. You might be a huge fan of a colour or design but if it’s not something that would appeal to your clients, then it shouldn’t be on your website.
     
    We use purple a lot ourselves but we know it’s good for our business so keep in mind you may be putting people off if you’re the only one who is a fan of a colour or design element.

  2. White Hat SEO (Search Engine Optimization)

    Don’t underestimate the power of good SEO.
     
    With SEO you are making sure your website is not only something search engines will index and (hopefully) display to users but that it’s done right.
     
    You are competing with other websites for the same key phrases users enter and your goal is to be at the top of those results when searched by your target market.
     

    Many people lack understanding of SEO even though it’s extremely important. You’re competing with many other websites. If you don’t have good white hat SEO, then no matter how good your website is, users won’t be able to find it.
     

    Look at essentials in onsite SEO like having your keyphase targets in things like the title tags, meta data and the url.
     
    A great example is if you’re selling a book. Many people will list the url pertaining to their book as www.example.com/book
    What you should do is have a url like this: www.example.com/title-of-book
     
    The title will likely be intuitively connected to your content with good keyphrases in it and Google will be able to read that.
     
    You can even add the keywords you want to rank for to elements like image naming and alt tags too.
     
    Make sure you have your desired key phases set and then include them in the onsite copy. All of this is the set up for SEO so Google knows what you want to rank for.
     
    This part of the industry is daunting so don’t be afraid to reach out for help from someone who does professional search engine optimization. But watch out for overseas scams, do your due diligence first, and only proceed once you’re comfortable.
     
    Look for someone who will understand your business and work with the branding, website development, and SEO together since these all work best when they are working together.

  3. Responsive Website

    A responsive website means your site will display well on phones and all smaller screens.
     
    Years ago websites only had to display well on desktop computers. Now that smart phones are common, it’s important to have a website that can display well on one.
     
    With responsive design your website will change its display while maintaining the same information, making it easily usable on a cell phone.
     
    Designers sometimes opted to have two separate websites that would be detected by the device and would display the appropriate one. With this though, there were two websites to maintain and update.
     
    With responsive design the template changes so you remove the redundancy of having to do everything twice. Google places a lot of importance on mobile usability so it’s a really good idea to get a responsive website if you don’t have one already.
     

    If you don’t know if your website is responsive or you need help making it that way please get in touch and our website developers will make sure your site displays properly and performs well on mobile devices.
     
    If you don’t think your potential clients use smart phones then think again. Over 50% of people are on smart phones when they’re searching online so please get in touch if yours isn’t optimized for mobile devices.

  4. List Building and Follow Up

    List building is in place because if a user comes to your website for the first time, there is a small chance they’ll convert right away. The odds are slightly better if you offer something in the way of e-commerce.
     
    Because users are more likely to convert after their first visit, you want to give them a way to find their way back. An email newsletter subscription is a great way to to that.
     
    To build your list you can try offering something for free like a download of a free how-to guide that requires the user to enter their email address in order to receive it.
     
    This could be anything: An audio file, video series, or PDF report. The point is to provide value in exchange for the user committing to giving you their email.
     
    Then stay in touch with your list to cultivate the know, like and trust factor with this, providing them good reasons to come back.

  5. Solid Marketing Message

    A lot of entrepreneurs make their website all about them. ‘I do this’ ‘this is me’ ‘this is what I do’.
     
    Unfortunately for a user this can leave them asking: what about me?
     
    A website has to reassure a visitor they’ve arrived in the right place. Your messaging should clearly state what problems you solve and that you are there to help.
     
    Use terms like “You” and “Your” rather than “Me” or “I”. Hiring a professional copywriter is a great idea because they understand the intentions of the visitor’s needs coming first and can make what you do exciting, which helps convert them into a paying customer.
     

    Creating excitement isn’t easy to do so a great copywriter is a essential to making sure you get your website visitors excited about you and what you provide.

  6. Make It Easy To Reach You

    Make the process of contacting you as easy as possible.
     

    If you have an online store you need a customer service phone number prominently displayed. It’s normally placed in the top right side of the page.
     
    Even if you don’t have an online store and you’re providing a service or something else with a “Buy Now” button, the service number reassures the user there is a real person behind the scene in case they need help.
     
    Establishing trust is key so providing them with ways to contact you if necessary is essential to establishing trust. You will get more site visitors to commit to you and your business once trust is established.
     

    Many entrepreneurs are worried about having their phone number out there but at the end of the day you need one so whatever you can do to provide one is a must.
     
    Also have a good contact form. This and a phone number are essential to establishing trust with your potential clients.
     
    Have a CTA (Call To Action) that leads users towards their destination. If your conversion is qualified by a contact then lead users on each page towards the contact page. Use buttons and text telling them to click and easily get in touch with you.

These are the must-haves for your website.

There are many more things to cover but these 6 are the essentials for success. You may think you have some of these covered but if you’re using a prefabricated template or an all-in-one solution, you may have something too bloated with excessive code to index well and it could actually be working against you.

Get in touch with us if your website is under-performing and we’ll look at why and provide you with a more professional option.

We design and develop sites that are custom built to achieve the goals we establish with you.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week or leave a comment in the comments below!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Where to Delegate your 2018 Marketing Budget

Instead of setting typical goals this year, in this eTip I’m talking about what to do with your marketing budget now that the New Year is upon us.

How are you planning to attain your business goals in 2018? Watch this quick video for 4 ideas and strategies on where to delegate your marketing funds this year.

4 Business Marketing Budget Suggestions

  1. Planning Your 2018 Marketing Budget

    First things first: do you have a marketing budget? If not then set one. Set a budget that you think will afford you enough money to grow your business.

  2. Improve Yourself

    Marketing budgets don’t have a strict size so allocate what you see as enough to help you grow. This doesn’t refer to learning how to do someone else’s expertise, but is updating your professional growth and expanding your knowledge base so you grow as your business does.
     
    In terms of my own business we deal in branding, online marketing, web development, and more and our industry is always changing so we need to adapt by learning new skills all of the time as well as upgrading the current skills we have.
     
    By improving on your expertise you are improving your business and it’s potential to grow. The more you are an expert in your field, the more you will shine above your competitors.

  3. Attend Events

    Another thing to consider is attending live events that pertain to your business.
     
    These are great for not only learning from the speakers but they’re also great for meeting new people who work in your industry.
     
    You’ll meet great people, hand out cards, and make new connections all while learning from experts in your field.
     
    You don’t have to travel for these either. You can look for relevant speaking events in your area or at least some that are within a reasonable driving distance.
     
    Try to attend at least one! I always have a great time at these and meet lot’s of interesting people who help me grow.

  4. Business Marketing

    Lastly we have the marketing itself. There is your SEO, your social media, the social media ads, the Adwords, Bing ads, and content marketing.
     
    It’s a huge topic that many entrepreneurs get stuck on because they think they can learn to do it all themselves. It’s quite unrealistic.
     
    All the time you spend trying to learn someone else’s expertise will waste your time while you try to learn very complex systems that take years to master and that time is much better spent focusing on what you do as a business.
     
    And most people don’t even finish the courses! If you’re considering an online course to learn something quickly remember that only 10% of people who start an online course actually finish it and even those that do often come away with nothing of value.
     
    Hire an expert but make sure they’re an actual expert. Outsource to a reputable source like an established online marketing company. Vet them thoroughly or even try hiring a consultant and building your team right. Remember to listen and at times trust their experience and expertise.
     
    When you have someone who is a good fit they’ll likely need some coaching on your branding and messaging but once that’s adhered to and settled then let them shine in their respective role.
     
    If you’ve hired an expert in overall organic marketing you’ll need to allow time for the results. Adwords is much more immediate but seeing the results from efforts that need to be interpreted by Google or need to build your social presence will take time.

Hopefully this helps you determine whether learning everything about online marketing is worth it or if it’s worth finding a solid expert to work with who can help you build your business professionally.

That is what I suggest you all do in order to build your business in 2018.

A quick recap:

  • Build yourself through learning new skills
  • Build your business by attening speaking events
  • Do your marketing and hire an expert if you see that your time will be stretched too thin to try learning everything about a constantly changing and growing industry.

If you need any help with growing your business then please get in touch. Our agency has experienced professional web developers, brand experts, search engine optimization experts, social media professionals, and more and we love to work with small businesses through either direct work or even mentoring clients through these kinds of processes.

We can help you not only create your marketing budget but execute on aspects of it as needed.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Customer Service Creates a Referral-Based Business

This eTip is a recording of a Facebook Live show where I talked about customer service. I shared some stories about what happened to me over the holidays plus some insights on what we do at eVision Media to embrace customer service to earn a referral-based business.

Key Customer Service Tips

During our 16 or so years at eVision Media, the key customer service goals we strive to reach are:

  1. Answer your phone and emails promptly
  2. Be honest and upfront about delays and problems that affect your client
  3. Own mistakes and do what you can to make up for them
  4. Don’t over promise in your marketing messages and then under deliver
  5. Ensure your clients feel valued, heard and appreciated

If you liked what you saw here, please subscribe to our YouTube channel and newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Gratitude Really Works for Business Success plus my Christmas Wish

This eTip is a personal message from Taz (our cat) and myself about the power of gratitude (when done correctly.) I am also asking for feedback on sharing thanks with those that support you throughout the year.

I’d love to hear your thoughts – leave a comment below!

To your success,
Susan Friesen

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

› FIND OUT MORE HERE

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Building a Successful Guilt-Free Business

In today’s eTip I spoke with Yvonne Hogenes from Malary’s and Firmawear Energy Wear (among other things) while at the Woman of Worth event recently and I grabbed her to talk about the guilt we can feel as moms when we’re balancing parenting with running a business.

I let Yvonne takes the reigns so she could share her advice for every mother out there who may have concerns about the lifestyle of an entrepreneurial mom.

Yvonne has some great words of wisdom for all mothers running a business


Yvonne:

I remember when my boys were 9, 11, and 13 it was a busy time with them just getting into sports, and I decided I had to follow my dream which wound up being my store Malary’s.

I knew at the time it would take a lot of time and energy, although had I known the real amount demanded I may have been more hesitant.

It’s very important to have a plan.

I did the hard work and mapped out my five-year plan before I took the plunge.

Once I dove in it was all consuming. And it has to be for it to work.

I felt guilty as a mom. My kids would laugh because if I sat down for 3 minutes on the coach, I was asleep.

Years later… my boys are in the business with me!

My boys knew why I was tired and they learned by example that having a strong work ethic brings success.

That support was not limited to my kids. My husband, my family, and my friends and staff carried me through to where I am today.

But the guilt that comes with being a mother was still there.

Accept that if you’re doing what you love your kids will learn by watching. What they learn is probably more valuable than any book lesson.

When they needed someone at their games to watch them play their dad was always there.

By giving myself room to work on my business I was able to succeed and everyone around me was able to help by picking up any slack.

I embraced my working mom lifestyle while going through it and now that my kids are employees they thank me for it.

Business owner is a tough role but 20 years later I’m still finding the same level of support that makes it all work.


How to get in touch with Yvonne

The best way is malarys.com which has links to Firma (which is a fantastic product) and other local designers she works with.

She’s in Cloverdale in Fraser Valley and features lots of local, Canadian designers so she’s well worth checking out.

If you’re a working mom or a mom thinking about getting into entrepreneurship and business and need help, then please get in touch. I have helped many women both mothers and not get into business and I would love to mentor you through the process of starting your own business.

If you liked what you saw here, please subscribe to our YouTube channel and newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Making a Commitment to Building Your Business

I shot this quick video about making a commitment to building your business while staying at one of my favourite bed and breakfasts, Blackberry Lane Bed & Breakfast. This is my go to hideaway to de-stress and recharge and is located less than an hour from where I live.

This eTip asks the question: How hard are you willing to work to make your business a success?

How hard are you willing to work to succeed?

My husband Daniel and I have very demanding schedules that begin at 5:30 am and don’t stop until about 8 pm at night.

It can be exhausting!

but it’s also extremely rewarding to have a successful business.

One of the things that dawned on me during this visit is how alike I am with Andy and Marlene, the owners of this B&B.

Since the B&B is located on a farm, when I arrived Marlene was decked out in full farming gear, working away keeping this place properly maintained. Her next task was to hop onto a riding mower and mow some acreage. After she was done she got to come in and start cooking!

Meanwhile Andy was busy at his full time job, which he does after he’s done his morning farm chores. When he finishes his day he heads home for even more farm chores. Their days are long and tough.

I’m familiar with that kind of a demanding schedule as I grew up on a hobby farm full of animals. It was a lot of work and my parents were always up well before I ever was just so they could feed the animals and maintain the farm (this included milking the family cow, Emma). This was all done while working full time jobs in Vancouver, which was an hour away in each direction.

This brings things back to my original question: how hard are you willing to work?

I hear a lot from clients about the distractions pulling them away from work. So the question then becomes: how important is your business to you if so many other things take priority?

You can’t magically succeed in business, so if you’re not able to commit to the business, don’t expect it to thrive. You have choices to make. Are you willing to make the sacrifices needed to build a successful business?

We’ve all read about the magical 4-hour work week but the number of people that kind of schedule is applicable to is minuscule.

How far are you willing to go and how hard will you work to make your business succeed?

When I first started eVision Media, my schedule was even more demanding. So even looking at my schedule now and how much I have to work, it took a lot just to get my business to where it is.

If you need help making the hard choices so you can succeed, please get in touch. I love to help people by mentoring them through their distractions so they prioritize their business and build the success they’re after.

That’s it for today’s eTip and don’t forget that if you liked what you saw here, please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".