eBusiness Blog

Embracing Your Personal Branding Uniqueness for Business Success

Today’s eTip is about how important it is to let your personal brand shine so you show off the real you and the best you!

The value of letting your personal brand shine

Building a personal brand is important and you put a lot of work into it so don’t by shy about who you are. Too often as women in business we’re told the expectation is to be demure and reserved but there is a lot to be said about simply being yourself if your business and brand are built around who you are.

When building up your personal and business brands you should have taken the key step of defining your ideal client so with that in mind you should remember that your deal client wants you! If you restrict yourself you’re actually doing yourself a disservice.

It may even mean potential clients outside the spectrum of your ideal client are put off but that’s totally okay because what you really want for both your business and peace of mind are the clients you’ve defined as best suited to you and your business.

Be confident in your personal brand and own who you are. 

Do you swear a lot? Hiding that from the offset of client interaction creates the expectation that you will consistently hide it and eventually the client will get to know the real you. When that happens and you’ve presented a false version of yourself it can create issues that would have been avoided had you showed the real you at the start.

While it’s not for me personally and does not align with my personal branding there are many examples of successful people who curse!

Promote what makes you unique

The more unique you are the more likely you will stand out to potential clients.

Let your personality shine through so everyone knows what you’re about. In saying that you should also keep in mind that your accomplishments should be worn on your sleeve. Never shy away from telling people about what you’ve accomplished in the past.

This doesn’t mean telling people that you think you’re great or what you think you’re great at; tell them why you feel that way and what you’ve done that has instilled confidence in you in your skill set or product.

Use key terms like ‘I accomplished’, ‘I generated’, ‘I completed’ and follow up with something genuine that you’ve done that makes you confident in yourself.

Accept praise with grace

This is a personal fault of my own. It’s sometimes tough to respond to a compliment but I highly recommend you take a moment and accept it. Thank them and let them know you appreciate it. Never deflect or reject praise.

Now the goal is to surround yourself with your target market so when you are being yourself you’re around the right people for it.

Not everyone appeals to everyone so put yourself in places where your ideal clients will be present. Mixing water with oil will just cause you unnecessary problems.

By placing yourself in the right setting and letting yourself shine with a strong personal brand you will lead yourself to your ideal clients so you have a much better time working with with people who like who you are and what you do.

Trying to be all things to all people can lead to hurdles that are best avoided while you build out your client roster with people who fit well with you.

That’s it for today’s eTip and don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Make an Impact with Your Personal Brand at Live Events

In this eTip I explain what it takes to make yourself known when you’re at networking events by getting your personal brand to work for you.

How can personal branding help you when in a group environment?

If you watched last week’s video you saw my interview with personal branding expert Dana Smithers. Carrying that theme through today’s video will be focused on that established personal brand and how to get it working for you when you’re networking and meeting new people.

Many people don’t realize just how much of an impact their personal brand can make and this is especially true when at conferences or other large networking events when you could connect with your ideal target market.

Sometimes we forget about how we come across to others when at these events. While these events are not about networking make sure you’re aware that you have to be open to the idea of meeting potential new clients.

While at the Woman Of Worth event I saw many examples of personal branding being showcased. One author even had her hair dyed purple which caught the attention of the MC. Some showed off tattoos and other eye grabbing details while others were in comfort clothes.

The contrast between the two stood out to me. While not there to build out their client list they were showcasing their brands. Wearing a hoodie and sweatpants at an event like that conveys the message that they’re not concerned about quality. By not paying attention to their personal brand they send the message about how they run their business too and it isn’t a good message.

Make sure that you’re dressing the part when at events. Be a brand representative and remember that you’re appearance and demeanor are being judged. You could be arms length from a great lead and not even know it so dress for success in case that potential lead is looking for what you provide.

Think it through and it should make sense to you. If you have tattoos and own a tattoo parlour then it makes sense to show those off in your personal brand. If you’re a lawyer then it may be a better idea to dress conservatively and hide the body art.

Even if you’re an introvert you can bring out your personal brand in a measured, conservative way. You don’t have to change who you are but don’t use any social barriers as an excuse for missing an opportunity.

The takeaway is to showcase your unique selling position in your personal brand. At any given moment you could be face to face with your ideal client. Make sure you’re in a position to capitalize on the opportunity if it’s presented. Wear your brand colours, show off a style that helps convey your business goals, and remember to smile and enjoy yourself!

Don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Integrating Your Personal Brand with Your Professional Brand

In this eTip I was recently at the WOW (Woman Of Worth) event in Harrison Hot Springs where I had a chance to speak with Dana Smithers about the importance of getting your personal brand aligned with the goals of your professional business brand.

How can you incorporate personal branding into your business?

Dana has had several businesses over the years and we’re lucky enough to have her count on us as her ‘go to team’ for professional web development, graphic design and online marketing services.

Dana embodies her own branding and her passion for her work is reflected in her commitment to owning her brand.

Choosing the colour red was no mistake. Dana picked it to convey her message of education, inspiration, and empowerment and it is a staple in all her branding both for herself and her business. She literally wears it and that consistency is what we’re talking about today.

Dana is now at the point in her career where she is so committed to her brand that her wardrobe is absent anything not part of her style palette: red, white, and black.

We helped her with her branding and she isn’t limited to one shade of red so don’t think you need to be pinned down to a style guide that restricts you. Dana makes a great point that different shades of your primary colours are 100% allowable.

These shades and even your brand can change but make sure it’s always designed to aide in attracting your ideal clients.

Dana recently updated her own site but kept things relatively consistent to build on the momentum established already by her strong branding position which is focused on helping solopreneurs achieve their goals.

Something Dana made very clear was that if you’re thinking of asking a friend or relative to handle aspects of your business, you’re never going to get the same level of service that you would from having a professional team at your disposal.

When Dana launched her book this year she came to us regarding the book jacket and layout. We know her brand inside and out having built it with her so she knew she could expect something that worked with her website and her branding easily and that’s just what she got.

By keeping the consistent colouring that is integral to her branding, Dana has even encountered people whens she’s not in red asking her where the red is in her outfit! They know her brand so well when she appears to deviate it’s noticeable, but as she points out, her lipstick and nail polish are always in her signature red.

Aligning your personal branding with your professional branding goes beyond the visual element we’ve focused on here and you’ll be able to see those elements when you analyze your branding.

By getting these two elements in line, you increase your prospects of being recognized and brand recognition is always good for business.

If you’d like to establish a strong brand both personally and professionally like what we’ve accomplished with Dana, please get in touch. Our team loves helping with branding projects so let us now if you’re interested in taking yours to the next level.

Don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Big Impact Personal Branding Has on Your Business

Today’s eTip is about the importance of personal branding for your business where I’m joined by business consultant, mentor, and inspirational Speaker Francesca Sabeya Anastasi who is an authority on the topic.

Do you need personal branding?

In Francesca’s opinion any business with a person behind it, whether it’s the founder or president, needs a face behind the brand that echos the businesses brand.

It’s about showing your most professional version of yourself to the world and it should align with how your business is presented.

Her example is of an accounting firm. Rather than showing someone sitting behind a desk plugging away, the PR shows them off to potential clients in a polished and professional way.

The polished, professional aesthetic should be maintained throughout the personal branding as well. If you advertise yourself one way and the reality is different, you are not establishing any trust with your followers.

Francesca was once an image consultant and advises that people representing a business should mirror the business aesthetic even down to the colours we choose to wear when representing our brand/business. Think about banking advisers. They opt for navy suits because blue implies trust.

Unspoken communication conveys a lot through your image and actions.

If what you convey doesn’t match what you’re offering you’ll find it’s a bigger struggle to get and keep your clients.

Depending on who Francesca sees and speaks with she selects an appropriate outfit so she communicates the proper message.

People tend to make assumptions and decisions about everyone they meet within 5 seconds of meeting them.

In Francesca’s opinion the most important part of it all is to be who you are.

When you’re comfortable with who you are and you’re past the voices in your head holding you back you’ll be in a great position to make a genuine connection.

She advises honesty above all else. Be genuine to build trust.

I advise not echoing the lines you’ve read elsewhere. Be yourself so you’re making a sincere connection.

You started your business to do what you love and bring a service to others. Come from that same place with your personal branding and think about what you would like or need to see in someone selling what you do in order to buy from them or hire them.

Don’t be too casual. Putting in a bit of effort can help you stand out from the crowd.

Anyone starting a business knows it’s hard.

Francesca looks at a business as a whole and when the goals of the business are assessed the solution is often in changes the entrepreneur needs to make.

If you’d like to get in touch with Francesca you can contact her via www.FrancescaAnastasi.com

Try her 7 steps to entrepreneurial success and follow her on social media. She provides a lot of value to her followers and if you have any questions about personal branding please leave a comment below and I’ll make sure she receives them.

Don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Avoid Turning Off Potential Clients

Today’s eTip is about how to avoid turning off potential new clients.

First impressions

Did you know it only takes 5 seconds for a website user to form an opinion of both you and your business?

In those 5 seconds they have judged whether or not they want to get to know you, whether to like you, and should they trust you. Those three components are essential to drawing in your ideal clients and making a connection.

This can all happen whenever anything you do as a business (or a person associated with your business) so it’s important to remember that your online presence can be judged based on more than just a blog post or retweet.

Is your social media too anti social?

Take a look at what you post and what you share.

Are your posts consistently negative or are they more positive?

Are you ranting and raving or are you offering solutions to problems?

All of your posts make an impression and say something about you to your possible new lead(s).

Is your personal presence professional for in person networking? How about your website? Does it say ‘professional’ or does it look home made?

Look at all aspects of your presence online and off and make sure you’re conveying a positive message if you want to attract your ideal clients.

You want all of your branding from your website to your social media and beyond to send a message to potential clients that you will be great to work with.

Keep track of it all and take a moment to asses whether or not all your materials are aligned in design and message and that they properly represent who you are and what you do. If you need any help with any of this please get in touch with me and my team and we’d be delighted to help.

The overall message here to make sure your personal and professional brand makes a positive statement so potential clients get a good idea of who you are, what you do, and why they should hire you/ buy from you.

If you have any questions about finding your ideal client please comment below and if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Build Credibility And Get More Clients

Today’s eTip is about the value of building credibility with your ideal clients so you can earn more customers.

Building your credibility

Something I really encourage everyone to do when running a business is to blog. Blogging is a great way to build your credibility with peers and followers using your own expertise and knowledge of your industry.

The idea is to post on a schedule that allows you to draft unique, engaging content relevant to your ideal clients.

Whether that is once a week, every two weeks, or once a month it’s important to consistently have a voice that establishes your knowledge of your industry.

Once a month is not ideal but it’s better than not blogging at all. Write more often to establish the know, like and trust factors that are so important to showcasing your knowledge of your industry.

Posting an article once a week or even more often than that is the best way to build up your reputation and credibility. You’re getting your name and voice out there as an authority on what you do.

Get your content out there on social media

Once you have your content it’s important to get eyes on it.

Post about your content on your various social media profiles and let users know about your article. Content marketing has become the crux of online marketing so once you have your unique new piece of content, share it with others on your social media profiles.

Include your new content in any newsletter you send out so your established users know about it. If you’re already sending out updates through an email newsletter then it’s a good idea to include something about your latest blog!

When you seed your content on social media you get your unique ideas out to an audience interested in what you do.

You want to convey what the value is of what you do. But don’t just use your social media for self promotion. Build a community around your interest and expertise in your business.

Show users that you are the answer to their questions by talking about how you do what you do not just who you are. Self promotion is good but your social media should be a lot more than advertising yourself.

Showcase your success

Testimonials from past clients are great to have on your website and they’re also great for including in your content and on social media.

If you are able to get a previous client to go on video attesting to your expertise that is even better.

Get links back to active, live sites to go with your testimonial. There are a lot of fraudulent testimonials out there so the more you can do to validate yours the better.

There are literally businesses who offer fake testimonials. A testimonial being believable is essential to it’s value so do whatever you can to allow your users to confirm the testimonial is real.

On our own site we post a link back to the client’s site so users can see for themselves who left it and that it is a real testimonial.

Partner Up

Another thing you can to is leverage the credibility of other people by forming partnerships with them.

Any sort of collaborative content is great such as interviews with them or anything else you can do that shows they have committed to attesting to your value in your industry.

Choose people in collaborative industries not necessarily competitors or directly related individuals in your industry.

You have seen in my previous eTips how we’ve gone about it. We showcase others and their expertise and we all benefit from the increased exposure.

Try a Facebook live Q and A or some other video effort through Facebook. It all helps build your know, like, and trust factor with your clients.

This helps you build your credibility to help gain trust so more users buy from you so keep that in mind when you’re drafting your content and seeding it through social media channels.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Defining Your Niche Market for Sustainable Business Success

Today’s eTip is a follow up to last week’s video on finding your ideal client and we’re going to be talking about finding your niche.

Define your niche

As the head of eVision Media I am a good example of a generalist. I don’t have just one specific service I am strictly bound to.

The different types of topics in my eTips are as a result of my business model in that I employ website designers and developers, social media strategists and online marketing experts so my content varies across the areas we as a team service.

Most entrepreneurs won’t have the luxury of a diverse team to pull from when starting out so it’s very important that you define your niche service for yourself.

Be clear about what you provide

I know you probably could offer expertise on more than one topic. You may have knowledge of more than what you’ve chosen to focus on but in stepping away from your core offering you dampen the presence of your brand and what you’re known for.

It’s best to stick to what everyone knows is your expertise.

Take us for an example: Our particular niche is helping small business owners get online with a great website and brand presence, and then we take care of the online marketing too.

Now if I suddenly started offering my services as a travel agent to my customers their perception of me would change. While I may know about travel it doesn’t mean I should star charging to help with travel services because the mixed messaging would cloud my business’s branding position.

Focus on what you want to be known for

Your message needs to resonate with your audience so don’t take the approach of tossing your business card at anyone and hoping they’ll see the merit of your variety of offerings.

Instead make sure your business has focus and that you don’t try too hard to be all things to all people or you’ll risk losing your core user base through mixed messaging.

Once you’re established and have found your footing as a new business you can look into stretching into other areas by hiring on experts in related fields but when you start, just focus on what you want your business to be primarily known for.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Defining Your Ideal Client Attracts More Paying Customers

Today’s eTip is all about the most important step you should take when starting your business.

 

Define your ideal client

I’ve talked a lot about this in the past and the reason myself and many others hammer this point home is that after you’ve experienced initial success from your business you’ll hit a very familiar wall.

When your established connections have finished congratulating you, the phone may not ring as much or not at all. You had a blockbuster opening full of encouraging sentiments and then suddenly…reality sets in and you now have to start finding ways to bring new people in to see what you sell or do.

So now it’s time to ask yourself: who do I want to work with?

Do you need to target local, national, or international? If you want to target international you need to be specific about where and really think this through.

Types of ideal clients

What income level will you be after? It’s important to make all groups distinct in your marketing since each group will have different reasons for agreeing to buy from or work with you.

For example: If you offer a weight loss program don’t just look for people who know they’re overweight. Look for people who have symptoms of being overweight but don’t even know it. Focus on the symptoms they’ve identified and target users who have them.

Bad knees or trouble with mobility? Those users may need what you offer but are out looking for patches for the symptoms of their real problem. They don’t know their problems stem from their core issue (their weight problem).

Target them by offering a solution to their problems.

As mentioned, income level is a big factor too. Ask yourself if the target you set can even afford what you offer. There is no sense marketing to a demographic who can’t afford your product or service.

Think about the case of a business who’s target (they think) is a young mother. If you’re after that market take into account that the children come first so any income they bring in is likely spent on themselves last. That makes it much more difficult for anyone to market to them. So is that demographic going to produce enough business?

Focus on bigger picture goals and not just leads who may turn into one off customers. Referrals are much better.

Look for clients who will refer people to you. eVision Media has grown based on referral business so take into account the opportunities some potential clients may offer in the way of referrals.

90-95% of our business comes from referrals!

Once I get a referral I analyze how it came about. What value did we provide that was good enough for us to be referred to our client’s friend or associate? We work towards building more connections like that when we do our marketing and when picking who we target.

Are all your ideal clients the same?

Assess your strengths and understand that while you may have a great product it may not seem that way too all generations. How old is your market and if it is younger, what makes those leads distinct?

What kind of message will you need to come up with in order to establish trust with your potential client? Building trust from one generation to another is not easy so make sure you really pay attention to the details.

So BEFORE you create your logo, business cards, or hire a professional web developer you should sit down and define your ideal client(s).

This analysis acts as the blueprint for all the marketing from the logo to the website and all other creative and marketing components.

Before you invest anything, get to know your market and get a clear indication that you have a market out there. It’s not worth wasting your time and money on something without a market for it!

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 key Website Considerations to Attract and Convert Leads

Today’s eTip focuses on 7 steps you can take when setting up your new website so it attracts paying clients.

 

Seven Essential steps to ensure your website is set up to succeed.

Every website owner and/or business wants traffic to their site but what they really want is qualified traffic. To make sure you’re getting the right eyes on your website my focus today is on what steps you need to take so your website is successful.

Step 1: Why are they there?

The first essential step of your website is copy(text) that makes it clear to a user why they should buy from, or contact you.

Feature your unique selling position and hone in on what makes you distinct in your industry from your competition.

Step 2: What exactly do you do?

Make sure you are explicitly clear with what it is you do. We’re often stuck with tunnel vision when it comes to what we’re offering because we’re so familiar with our industry and business.

To a user who has never been to your website or who doesn’t know your company, some language you know well can confuse them so make sure you’re writing for your user and not yourself when outlining who you are and what you do.

It’s amazing how often I see a lack of clarity on websites. I ask the owner about it and the answers are as expected. The business owner has clouded their judgement by writing as though the site was being marketed to them rather than someone who doesn’t know the business.

Define who you work with on your website so visitors better identify they're in the right placeClick To Tweet

Step 3: Describe your client.

Who do you work with? What is your client list like? By stating the type of client you work with demonstrates your ability to identify their specific problems and challenges that your visitors will resonate with.

This lets users know that they’ll encounter little difficulty in trusting you because you’ve provided the service or product before to someone just like them.

Step 4: What questions does your company answer?

This builds off of step 2: what do you do. Now ask yourself what question can be asked where the answer is your business?

The reason for this is often users will find their way to your website by way of trying to solve a problem. By positioning yourself as the solution, you are showing them that by contacting you or making a purchase they’ll have their question answered and problem solved.

Statistically first time website visitors don't make a purchase and rarely returnClick To Tweet

Step 5: Always lead the user to a conversion

End each page’s content with a CTA, which stands for “Call To Action”.

Once you’ve outlined your value you need to end with a way for the user to either buy from you, get into your newsletter list, or contact you. You’ve told them why so now just show them how.

It can be a simple “Contact Us Here” message, a buy now button, or better yet, a newsletter sign up form that offers a free giveaway that will entice your users to sign up.

Step 6: Give something away for free

The statistical probability of someone coming to your website for the first time and converting is lower than if you can continue some sort of communication with them.

A free giveaway is like a virtual leave behind. Rather than physically giving them a calendar to put on their desk, you’re providing a free product such as a survey, PDF report, or something else that shows you have credible knowledge.

This way you now have a chance to continue a virtual dialog with them and the next time they have a problem, they remember the value you’ve demonstrated and will come back with a vastly increased chance of converting.

Step 7: Do a follow up

Follow up with all users via your mailing list or any other point of contact established.

Whether it’s a newsletter or other means you need to make sure the dialogue doesn’t end when they leave your website.

If they downloaded your free giveaway chances are you included an option to sign up for a mailing list. Use that list to make sure you stay in front of your user’s eyes and they don’t forget you.

Those are the 7 things you can do to get the right users to your website and to encourage them to come back and become paying customers.

If you have your own tips on what you’ve done to secure great traffic and convert leads please go ahead and leave a comment below and also subscribe to our YouTube channel or newsletter so you get weekly tips and strategies like these.

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Should you Purchase a WordPress Theme or get a Custom Site Created?

Today’s eTip is about what to do now that you have your business and marketing plan in place and you need a new website.

 

How do you get your website built?

Is WordPress your answer? Should you hire a website developer to build you a custom website?

Should you spend the money now or just go cheap so you have something online?

I’m going to review both options so you understand the advantages and disadvantages of each.

The WordPress Solution

WordPress is great and if you’re brand new and still figuring out your business and what you want your website to accomplish for you then it’s a very easy solution to move forward with.

If you’re in a position where you’re still looking at things like who your target market is, then it isn’t worth your money to invest in a custom solution.

With WordPress you’re not wasting much money and you’ll get something up that is professional looking.

Many WordPress themes can do the trick and the newer ones are getting better all the time. Using a purchased theme can save money and your website will be up; however, there are drawbacks such as not being able to customize the theme very much and often they are not built very well, so lack in search engine optimization.

If you have no desire to grow into being a big business then WordPress may also be ideal for you.

The Custom Solution

By hiring a professional firm you get a custom site that is tailored to your business goals. You also get a team who can offer you things like assistance with upgrading your business plan, online marketing help, and they can show you how social media factors into your website’s success.

The custom solution is best for those looking to make a big splash in their market. You don’t want to waste time, so you need a site that puts you in a position to compete with competitors in your niche.

Your website is an online representation of your business and a full custom site is the best option to display your branding and business identity properly online. If you want to make sure you resonate with your target market right off the bat, then custom is for you.

Another reason for choosing custom is rebranding. You have a site and a business but it’s not performing as well as it could. Hiring a professional firm is your key to taking your business to the next level.

Any business needs some form of investment. So rather than expend your time and effort trying to be a jack of all trades and master web development and corporate branding while running your company, it’s best to hire seasoned professionals to help.

A solid team of professionals will help you grow your business and should be considered an investment rather than a cost. You’re paying for expertise from people who have already learned many lessons anyone new to web development will need to fumble through, and those missteps can be costly and aggravating.

Properly growing a professional business requires professionals like the eVision Media team so if you are in a position where custom is your option, then please get in touch.

If you have any questions about web development or design or branding then please post your comment or question in the comment section below.

Go ahead and leave a comment below and also subscribe to our YouTube channel or newsletter so you get weekly tips and strategies like these.

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".