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Making the Most of Facebook Live for Your Business

Making the Most of Facebook Live for Your Business

5 Steps to Getting Great Results with Your Live Broadcasts

Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility.

Facebook Live is an excellent way to get the engagement Facebook wants on your Business Page with their latest algorithm updates. As long as you’re prepared, you will garner a great reach and higher views than natively uploaded videos.

Just remember, when your Live, you are LIVE!

Are You Making the Best Impression for your Facebook Followers? Read Our Post: 5 Ways to be a Positive Influence on Facebook

With Facebook Live all you need is a 4G or better Internet connection, a Facebook profile for yourself or your business page, and you can take advantage of up to 4 hours of free live streaming.

Getting these set up isn’t hard but with the volume of new live streams happening per hour you’ll need to work on your videos in order to draw in users.

Keep reading to find out what you need in order to draw your followers in when you’re doing your next live broadcast.

Step 1: Get the Word Out

Facebook live alerts your followers about your live stream but only after it’s been launched. Unless you catch them when they’re free you are then relying on your timing being just right for people to join you during the live broadcast.

In order to make sure your followers know beforehand it’s important to put up posts announcing the coming live event. But there is more you can do.

>Sendcalendar is a service that lets you build out your live schedule, which you can then share with your followers. Providing you know your schedule before you simply set up your dates and the system creates everything you need to share your calendar in an email, on your website or blog, or in a social media post.

Once a user subscribes they receive a notification of the upcoming stream well in advance, so they can plan to attend. It’s easy to use and seamlessly updates whatever calendar your follower is normally using.

You can also schedule your live stream right in the Facebook live admin area; however, you need to use a 3rd party Livestream software such as eCamm (for Mac’s) or BeLive.tv (for PC’s) or other similar services for that to work.

Step 2: Know Your Video

How you broadcast is as important as what you talk about during that broadcast.

Do you have a home studio set up? Are you going to be broadcasting via your phone, iPad or computer?

If you have a studio, that’s great but understandably not everyone does. Having a dedicated studio space helps you be organized and literally “stage” your set so it’s free from background clutter and noise, giving you optimal control over the video’s environment.

Susan Friesen video studioHere’s a shot of my studio, which is continually being modified and tweaked for optimal settings.

And here’s a couple of pro tips on shooting professional-looking social media videos to review that covers lighting and audio pointers.

Now if you’re jumping into a live broadcast via your phone or iPad, take the end product into consideration. Make sure you test out everything beforehand.

Several times, I’ve been caught with bad audio or lighting, assuming all is ok but found out afterwards they were way off!

So ensure you don’t encounter slow Internet signals, distracting background noises, or any other problems beyond your control. We’ll cover more on this in step 4.

Step 3: Make Your Facebook Live Stream Purpose Clear

Your video description is very important. When you write the description before going live, be very clear about the topic and what will be discussed/shown. Always think in terms of benefits – why would your followers want to jump on? What’s in it for them?

This is your chance to grab potential viewers reviewing the announced live stream so take your time and keep it concise, clear and catchy! If you aren’t clear on why they should join you, they will simply ignore you.

Step 4: Prepare for Your Facebook Live Stream

When you are live, you are live! Viewers who clear their calendar to attend your video won’t stay long if you’re not ready to go when the camera rolls.

Treat this aspect seriously because it’s a make-it or break-it moment of your live stream. Imagine a newscast where the feed is delayed, and the anchor sits hanging asking for patience while the situation is resolved. This key moment could not only lose the viewer this time, but also for all future videos.

Have a script prepared with short form notes and keep them handy as a guide for yourself. I often use sticky notes attached near the lens of the camera to keep me on track with the pointers I want to not forget.

If you have a tablet handy you can even use it as a teleprompter with your subject, notes, or script in large fonts. Promptsmart is an app you can use as well but we’ll save the more advanced broadcast techniques for another time!

Step 5: Review and Revise

Your video may have been great but not started at the best time for the biggest viewership or it may have reached more people than you think!

It’s important to pay attention to the Facebook metrics available and use that as feedback for your future live broadcasts.

Head to the Facebook page you broadcast from and click on Insights. From there click on Videos and then select which video’s stats you want to review.

If you want to check individual video metrics, select Insights then Advanced and then select Recorded Live. You can pick your video from there and really dig into the analytics of who viewed and when.

But just a caution, don’t fret when you see a lot of 10-second views. Sometimes people get bumped off of your broadcast due to their own limited bandwidth and then jump right back on again. So do look at the stats to give you an overview of your broadcast performance but don’t take the numbers too literally. There are lots of variables out of your control that make up those numbers.

Peak Live Viewers is a good piece of information to look at. This will show you when your stream was most viewed and if you see a big spike then consider that time a good start time for your next video.

Remember this isn’t about your schedule so much as your followers. When you plan your next live stream start at the peak time!

This month we’re laser focused on Facebook and next week we’ll be covering the best way to revise and refine: user engagement.

If you’re interested in ramping up the conversation on your Facebook page, we’ve got an amazing new program that will help you make the most of your digital marketing and social media: AMPLIFY! Business Academy –  Practical Social Media & Digital Marketing Strategies for Entrepreneurs.

This monthly membership program is designed to help you strategically build your business without the confusion and overwhelm. For the next several months we are focusing on Facebook and diving into much more depth and detail than what was shared today. To find out more and join us, visit:  www.AmplifyBusinessAcademy.com

To your ongoing success,
Susan Friesen

P.S. We’ll have more tips and strategies you will want to read about in our next post so make sure you don’t miss it and sign up for our weekly newsletter where you’ll get notified every Thursday of that day’s blog post. Click here to also receive our free website guide:
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Making the Most of Facebook Live for Your Business' from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Ways to be a Positive Influence on Facebook

Do you want your Facebook followers to know, like and trust you? Are you wanting your social media efforts to result in more clients and sales?

One way to ensure both of those things is to consciously create a positive influence when you post on Facebook.

This eTip provides 5 critical things to be aware of when you create a presence on Facebook that will have a big impact on your influence with your followers.

Whether it’s your personal profile or your business page, you never know who is on the receiving end who is making a judgement about you – should they like you? Should they trust you? Should they get to know you more?

Personal branding plays a big role in social media, whether you like it or not It takes 5 seconds for someone to form an opinion of you – whether positive, negative or indifferent Everything you say, do, write and be on social media are all making an impression on someone else.

Here’s the 5 ways you can make a more positive influence with your followers on Facebook:

  1. Use a Professional Profile Photo

    Ensure your personal and professional profiles have a professional photo of you and not of you sunbathing on the beach or taking a selfie at a restaurant.

    Your photo can be more casual on your personal profile but make it more professional on your page.

  2. Be Aware of What You Post

    When it comes to making a positive influence on others, it’s not just how you look but also what you post that will make a difference. Who you are has a direct impact on others so ask yourself about your posting style:

    • Is this positive or negative? I highly recommend you stay on the positive and don’t bash someone or something else just to make your point.  Also know your facts before speaking against someone or something. There are always two sides to the story. You can still state your concerns but do it from a factual, non-biased opinion as opposed to rant and rave.
    • Am I being supportive or bashing and critical?
    • Am I complaining or providing solutions?
    • Is this post contributing to the fear mentality or am I being the voice of reason?
    • Is it judging or accepting?

    And if you tend to post a lot of political-related or debate-fueled posts and you are passionate about them, be passionate but do so knowing you are not going to please everyone and you have to be ok with that. Be confident in what you stand for and don’t be afraid to have a voice.

  3. Embody a Positive Communication Style

    Your communication style can have a huge and direct impact on not only the people you communicate with, but also on your influence with them.

    Here’s some pointers to keep in mind when you are engaging with others on Facebook:

    • Be helpful
      • Seek out opportunities where you can share your knowledge and wisdom within your areas of expertise.
      • Don’t promote. Simply be of service and share what you know in a helpful manner.
    • Show your support of others
      • Like, comment and share your follower’s posts.
      • Congratulate people of their successes.
      • Encourage your followers when they need it.
      • Refer others to those who are seeking help in areas you can’t help. Your goodwill will not go un-noticed.
  4. Choose Like-Minded Friends

    With so many fake profiles and scam artists lurking on Facebook these days, it’s always a good idea to vet that person before accepting their friend request.  Only follow back those that are in alignment with your values and integrity.

    Reach out to other like-minded people that share a common interest, philosophy or ideology as you.

  5. It’s Not All About You

    Remember why Social Media exists in the first place. It’s NOT to make money and sell our wares. It’s to be social and build friendships and positive relationships with others.

    So show your gratitude, appreciation, understanding and compassion for other people when on Facebook. This approach will have a much more positive impact on how people perceive you and your business.

    The more you focus on others, the more you will gain the “know, like and trust” factor with them, which will ultimately lead to more business success through leads, sales and referrals.

If you are liking these eTips, please show me some gratitude and subscribe to my YouTube Channel and better yet, subscribe to our weekly newsletter where we share articles and strategies specific for the entrepreneur and small business owner to help you better navigate through this complicated digital marketing world we find ourselves in.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Tips to Being More Conscious to Manifest Business Success

Being More Conscious to Manifest Business Success

As a leader of our business we make decisions daily and our actions determine the outcome of our reality.

Of course, we all want to be successful and be fulfilled whilst creatively expanding our business. However, subtle unknown beliefs will directly contribute to our emotional stability and resilience and ultimately affect our enjoyment and what we do.

For example, a teacher/student experience in our childhood may have left us with a healthy attitude towards failure. Alternatively, an unhealthy one where we could be scared to fail and do not even know it.

Making Conscious Choices

Tip One
If you cannot jump easily into the unknown, and have a tendency to want facts, details and controls before you decide, this behaviour is alerting you to an underlying FEAR.

If we are anxious about a choice, we will not recognise the smart ways that our mind will prevent us from taking expansive risks that could benefit our growth.

The mind may give you calculative and logical reasons why you should remain closed to an idea when in fact, it may have been the exact door you should have walked through.

Being Conscious About Fear

Tip Two
If you feel a fear, transform it from the body, and expand into heightened consciousness and turn it into empowerment and strength you feel throughout your body.

So the next piece of advice we are often given is to “feel the fear and do it anyways” ….

This moves me to the missed opportunity in this second piece of advice. If you have not yet transformed the fear you were experiencing and jumped in, that fear is still in your body. And as in the law of attraction, like draws like, so it will automatically lead to consequences that will bring the same fear up again for you.

The quality of your life will not move into greater comfort or joy, but instead the underlying fear will win.

There is a possibility that if you “felt the fear and did it anyways” you might find that exact decision will be unsuccessful too. (simply because why should life send you a gift if you have not yet transformed what needs to be seen?)

This is why being honest with yourself is so important and that your intelligence guides you to what is working for you and what is an illusion. 

Many people are beginning to do the above exercise through engaging their mind, through reframing or attempting to put a spin that gives them a broader and more open, comfortable perspective.

The mind is thus adjusted to think differently from its original thought- and you sort of step in to assist the first thought. Neuro science tells us that a better quality of thought aids the connection of greater circuitry in our brains.

This is all great news but again an opportunity of ease in our life is being missed.  If we had used consciousness to transform the fear in the first place, it is gone forever, and the associated negative and undermining thoughts are also gone forever.

No more need to intervene to assist the mind in future because the energy has transmuted into its opposite form of inner strength. Thus, you get to experience a deeper peace within and ultimate fulfillment becomes easier to access as your own innate confidence rises to the surface.

Embracing Your Consciousness

Tip Three
Take the courage to dive in and heighten your consciousness since the only one who gains is you!

There is no greater joy than to be connected with your own pure presence within and the consciousness that helps to facilitate this also effortlessly brings in ideas, people, and experiences that will advance your business too.

Often these doors that open are far bigger than you could have ever imagined with your mind.

Last week, I heard many female leaders discuss their dismay at watching their male counterparts often steal their great ideas in the board room, leaving them frustrated. What they do not realise is that somewhere in their psyche is a fear to speak up and say “You stole my idea” and then bravely face the consequences of a possible lack of approval from counterparts for being honest.

Of course, through heightened consciousness, they would have the backbone to speak up, without fear of consequence and their ability to command respect would happen naturally.

They would not compare their accomplishments with others. They would not compete either. They would just know how to be authentic out of self-respect and their social mask of “being nice” would be transformed.

When you take the steps to become more conscious the expanded consciousness acts like an expanded vision for you. It is like wearing a pair of glasses that lets you see much more.  Not only does much more seem possible, but also you too become more as you embody the increase in inner strength and power that is yours to claim.

Being Consciously Courageous

It is often hard to face our own ego and look to see what it is truly going on, and why our behaviour is the way that it is.

We often inadvertently buy into concepts of “happiness” and “success” as if they are “out there” and we begin to live a life focused on possessing material gains, money and increased societal recognition & reputation.

We thus miss a very important opportunity and that is to truly enhance our confidence, increase our vision, and have balance in all parts of our life.

We lose out on being a contributor and trailblazer that can elevate many business and personal lives.

Through taking the courage to look at our inner state honestly the parts that want to be empowered and loved, AND the parts that are in competition with others, and judging them, we have a chance to be whole inside.

We finally come to a place of real happiness, success and fulfillment.

For with increased consciousness we arrive at the non-judgmental awareness of what is, but we are not fooled by ideas that keep us enslaved in societal norms that are now outdated.

When consciousness is part of your development program as a leader, unprecedented success of immeasurable form follows to keep all parts of your life, health, relationships, and work in harmony.

I hope to see more people take the jump to elevate their consciousness and have this priceless experience of completeness.

About the Author, Kindi Gill ACA

Kindi Gill

Kindi is a former CEO who offers Self-Awareness Executive Coaching, teaches principles of Consciousness and specializes in Change & Mental Health as a Professional Speaker.

Kindi has been a student of the Dalian School for Health and Consciousness and is a Facilitator of the Self Healing Dalian Method, an evolutionary tool for Transformation. Kindi has shared this system with hundreds of people, since founding Spark Expansion Consulting in 2015, and without fail, adults, teenagers and children delight in their changes.

Call Kindi at 778-558-5110 for help in getting your business and personal life back on track to achieve its natural full potential or visit www.www.InwardLeadership.com for her free leadership report.


Using Facebook Messenger Bots to Boost Your Business

Using Facebook Messenger Bots to Boost Your Business

Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems.

Its purpose is simply for communication, which is very important for any business with a profile.

Many users do some searching before committing to making a purchase and an easy way is to check a Facebook page or profile for further insights.

We’ve touched on this in other posts regarding providing great customer service and how users will use social media as their customer service channel but for many small businesses the usual answer is simply: that’s great to hear but we simply don’t have the time or manpower to monitor Facebook Messenger.

This becomes a problem when one of the metrics users can see is your typical response time to messages. In their minds, they are checking to see how responsive customer service is after making a purchase just in case they have any questions or issues, and if they see the average wait time to a response being 3 days, they’re not likely to buy.

To Read About the Algorithm Changes Happening on Facebook Read Our Post: 2018 Facebook Changes Put Community First

This is what has necessitated Facebook Messenger Bots but it has expanded greatly since.

The Bots now are something you can create yourself for your business. Depending on what you do, this can be as simple as providing support or as complicated as completing a full sales or marketing funnel task your website is typically used for.

Companies who allow online orders through their website can configure a custom bot to handle orders directly through messenger, which saves them from simply pointing the user back towards their website.

If your purpose is to share information through the platform you can create a bot that sends updates on your business to users through Messenger.

Companies like TechCrunch created their own bots users can add and once added, you can ask it questions or simply ask for updates.

It’s designed to act like a tech-savvy friend you can turn to when you have questions, which makes an excellent offering for a business that is known for reporting tech news.

The idea is to take your user’s journey beyond the task of searching and finding.

Bots are not limited to Facebook, but it is the biggest platform for them. Having a Messenger-driven Live Chat option on your website can make a big difference in your conversions and bounce rate.

Your users are more likely to stay when they see some level of interaction and engagement. When it goes well beyond simple canned responses and actually provides a service, you then have something real that can be used to give your business a big boost.

Why direct them back to your website when the purpose of the website can be completed right in the service channel?

To get these Bots set up right you’ll need to do a few things:

  1. Understand your customer’s reasons for interacting with your business
  2. Map that user’s journeys from interest to completion and then create those steps in the bot
  3. Create a voice for each purpose and draft a script that conveys genuinely helpful feedback to the user when prompted.
     
    If they’re looking for support, then make sure your support messages are drafted in a way that isn’t rigid or off putting.
     
    If they’re looking to purchase from you or book something with you then you should have an upbeat tone to the messages generated by the queries that leads the user to completing the transaction right in Messenger.
  4. Test them out yourself and rewrite as necessary. You may find you’ve missed something if you take the user’s position and message your own business.
     
    Try to complete a sale or request help in the form of service and see if you feel satisfied by what the Messenger Bot feeds back to you. If not then it’s time to revamp the bot!

It sounds that easy but it’s actually an evolving and strategic process so don’t treat this as a “set it and forget it” initiative. It’s important to monitor the stats and make adjustments to account for any areas that are not creating a perfect user experience.

If you have users following your business on Facebook just so they can get a hold of you (your bot) then you’re doing something right. You may even see website stats decrease but if those users are simply bypassing the step of using the site and you have better conversions through messenger then you’ve got it!

It is strongly advisable to seek professional help when creating these. Even with third party systems taking care of the code-related steps you will waste more time trying to become a Messenger Bot Expert than you think. And because of the time demand, a professional may likely wind up involved anyway.

Strategy, scripts, and code are important. Your users will see the end product so if you are interested in getting these set up for your business, please get in touch and our team will make sure your business’s bot is set up right.

Thanks for reading,
Mark Hare

P.S. If you liked what you read here, you will want to sign up for our newsletter to the right of the page where you’ll get notified every Thursday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Using Facebook Messenger Bots to Boost Your BusinessClick To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


How to Create Facebook Lists to Build Engagement & Get Leads

Do you use Facebook lists at all? Are you aware of how powerful they can be to build your brand visibility?

This eTip shows you what Facebook lists are, how to create them and why you should avoid going to your main news feed all together from now to help with your social media marketing.

Facebook lists are a great way to categorize all of your Facebook friends. That may sound a little cold but for those of us that have thousands of friends, it’s the perfect solution to ensuring you get engaged with the right people at the right time without having to sift through the thousands of friends collected over the years.

So yes, Facebook profiles also play a significant role in your social media marketing efforts.

While you still want to connect with friends and family, you also want to use your profile to connect with industry influencers, those in your target market, and those that share common interests within your industry with you that can be connected to your business.

For instance, if you’re a weight loss coach, creating lists all to do with the health and wellness industry is a perfect way for you to stay visible with your followers, share your expertise with them, and be the one who can answer their questions related to your field.

You all have a similar interest in health and wellness, fitness, and weight loss so by putting them into a list you have created the means to have a  direct connection with them.

A challenge with the current Facebook algorithm is that it is deciding what you see in your main news feed. And your newsfeed is not in chronological order so does not post the most recent posts first. Instead, Facebook rewards posts that have achieved certain metrics with more prominent placement because they are trying to give you the most important information.

But often that’s not really the case and you wind up missing great posts!

With lists, the list feed will show posts from all those people that you specify to be in that list. It’s all in chronological order and Facebook has no influence on what is posted or when.

Where to locate Facebook lists

From your home page news feed, select Friend lists from the left hand side under the “Explore” option. If you don’t see it select “See More:” to reveal more options.

Where to find friends lists on Facebook

Once you’ve clicked through you’ll see your lists. Some of the lists you see Facebook makes for you and some you will create yourself. If you’ve selected friends who are family then they will go into your Family list.

At the top right find the option to create your own lists. On my Friends list you can see in the image below, at the top I have a list for Influencers.

When I click the list name, you then see all the people on the top right who have been added to the list. This gives you the opportunity to scroll through and engage with these posts.

This helps the people posting and it does so by being engaged with their posts and making a connection with them.

The point of the engagement is not to sell yourself. Your goal is to provide original and valid feedback to one of their posts to demonstrate your own authority on the subject.

If you show expertise and another user reads it, this has the potential to lead the conversation to a direct message with that user, who might ask for your professional help.

You can even Bookmark the Friends list page so when you visit Facebook you skip the main News Feed all together!

How to create a new list and add people to them

Click on Create list as indicated in the image.

From there it’s very easy: name the list and add members!

Once the list is done you then get to see the list in action.

On this page there is an option to add more friends. To add from your friends, type their name into the search box and it will bring up your friends with that name.

If you’d like to select a business page (such as ours) or someone you follow but aren’t friends with click on the top left.

As you add more Facebook friends, you can then add those friends to your lists.

If you’ve used lists already, tell me about your successes or failures so we can all learn together. Let me know all about your experiences in the comments section and if you have any questions about Facebook lists I’d be happy to answer.

And if you are liking these eTips, please show me some gratitude and subscribe to my YouTube Channel and better yet, subscribe to our weekly newsletter where we share articles and strategies specific for the entrepreneur and small business owner to help you better navigate through this complicated digital marketing world we find ourselves in.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

2018 Facebook Changes Put Community First

The Low-Down on Facebook’s Latest Changes and How They Affect Your Business

The Low-Down on Facebook’s Latest Changes and How They Affect Your Business

No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.

That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed.

Here’s what you need to know and do about these changes:

The focus of the new changes is actually very holistic.  Facebook is all about creating community.  These changes are an attempt to help users find relevant content and to have more meaningful social interactions.

2018 Facebook changes force brands to be more holistic in their marketing approachClick To Tweet

In a nutshell that means people want to see information from their family and friends.  They don’t want to be bothered with irrelevant posts from businesses, brands and media.

So how do you deal with Facebook’s algorithm changes as a business?

QUALITY

First of all, you need to focus on quality versus quantity of content.  Relevance takes on a whole new meaning now.  Take time to create really juicy posts your audience can’t resist.

Focus on what your ideal target market wants to receive from you. Will they be entertained? Educated? Inspired? Leave everything else out and only focus on those three things.

ENGAGEMENT

Engagement is everything.  With every post your goal is to stir up a conversation.  Ask for opinions.  Get them to share their advice and stories.

Now more than ever you need to develop a tribe of people who love to be connected and can’t wait to engage with you. Take advantage of Facebook Live being the hottest trend right now that typically generates a lot of engagement.

AUTHENTICITY

Don’t try tricky posts that get people to comment and share on a post.  Using tactics like clickbait and sensationalized fake news or other means to try and trick the algorithms are one of the reasons why these changes occurred.

Moreover, engagement bait tactics can get you in trouble.  The Facebook algorithm can detect such tactics that try to coerce people to engage.

Instead, have the intention of sharing good content from your heart.  Be authentic. Make your posts so amazing that people will naturally want to share them.

MUSIC

Facebook and Universal Music Group signed a deal to allow users to upload songs in videos.  This means users can now share videos containing music from UMG’s artists without having the videos removed due to copyright violations as they have been in the past.

So now you can we open up creativity, connection and innovation through music as you build your social media community.

In other words, rock out with your peeps!  Now you can without copyright infringement by choosing songs by Universal Music Group artists.

In the end, the people who help, entertain, inform, and serve their communities will win.  So stop worrying about marketing and focus on serving your fans and followers.

To your ongoing success,
Susan Friesen

P.S. How would you like to learn how to use the power of Social Media and Online Marketing to build your business?  Check out Social Blast: eMarketing for Entrepreneurs. A monthly group coaching program for those wanting straight forward strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Where Social Media is Headed in 2018

Where Social Media is headed in 2018

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.

Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience.

As these systems develop, how you use these platforms for your business must change as well.

For tips on how to improve your social media read our article: How to set your social media goals for 2018

Social Media ROI

While certain trends are consistent, subtle variables at play can become game changers. Recently Facebook has announced adjustments to its news feed and if that matters to your social media marketing then you will need to account for that change.

For that platform brands and businesses will now have an even harder time connecting to users with no previous demonstrated connection to the company trying to reach them.

When Facebook originally started it was a free-for-all and at that point everyone marketing online pounced. But year after year it became harder and harder to reach any users organically through their feed.

Now even the paid reach will be more restricted making it even harder to drive traffic from posts to your business’s page or website.

If you measure the ROI of your social media efforts with an emphasis just on the Facebook platform then you may be alarmed when you see the stats start to change.

So how do you measure the return on your investment in social media?

According to Buffer, most measure by analyzing engagement with lead generation being second place and a sale being third.

As we all know measuring a conversion can be very simple or very complex but for most small businesses, it’s the former and amounts to ‘did they buy from us?’ or ‘did they contact us?’.

Moving forward the value of a lead may take precedence over engagement as platforms make it easier to qualify where the lead came from and how the user started in one place (social media) and wound up in another (your website).

Video Marketing

Another aspect that continues to attempt to move into a more prevalent spot is video marketing.

In 2016 and 2017 many predictions were made about video becoming more and more relevant to businesses. Many companies have started, and some closed, whose sole offerings were pre-made videos that could be updated for a business or brand to use.

The market hasn’t shown that businesses are warming to that and many small businesses simply shy away from the cost, effort, and risks associated with trying to produce professional quality video with a small budget.

It’s not impossible to do but it can go badly very easily. As a result, video marketing is still struggling to lure companies in. Though in Buffer’s same analysis, the users they polled stated they are interested in doing more video this year.

What Should Your Business Do?

If you’re planning on adapting to trends, then two things genuinely stand out. While there is no shortage of opinions, most self-appointed experts or gurus are guilty of self promoting while hoping their particular specialty will become more relevant.

Ask a video marketer and they’ll tell you it’s all video and YouTube. Ask a Facebook ads specialist and they’ll tell you it’s all about Facebook ads now.

The truth is the only two big stand outs that have shown they’re providing better results are Instagram (and Instagram stories specifically) and LinkedIn ads. Instagram’s user base has grown dramatically and LinkedIn will soon be offering video ads leading to increased relevance for both.

You may have a budget already set for your social media spending, but remember those are never fixed. Adjust and try attributing more to different platforms to gauge how effective it is for your business.

While it may seem laborious it’s really not that hard to take an afternoon to read up on any recent changes and adjust your spending accordingly.

If you find yourself too busy to bother or hung up by the complexity, it’s good to reach out to social media experts.

They can work with your SEO consultant, or if you don’t have one, they may have a recommendation in making your social media work for you to avoid just pumping out content for the sake of having it and hoping it will do something for you.

Make 2018 the year you really pay attention to your social media because more and more of your competitors are.

Getting ahead of them requires adapting to change rather than resisting. Once you do you’ll see much better results from your online marketing.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.

Thanks for reading,
Mark Hare

P.S. If you liked what you read here, you will want to sign up for our newsletter to the right of the page where you’ll get notified every Thursday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

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About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


Why Creating A Vision For Your Business Is Key To Your Success

Why Creating A Vision For Your Business Is Key To Your Success

“Most people are extras in their own movie.”
Bob Proctor

A great way to kick start any new year is by getting clarity on what your Vision is for you – a personal and/or business vision.

A good starting point is creating a ‘Vision Statement’. Whether you are a solo-preneur, contract employee or an employee of a business, a Vision Statement illustrates where you and/or the company would like to see itself down the line, defining its aspirations and goals.

Your vision can also come alive through formal or informal goal setting, creating a business plan or vibrational business plan.

And if you are more creative you can create a Vision Board aka Dream Board, which represents your vision in a more creative and fanciful way. If you are a family that has a ‘Dream’ then creating your vision together can lead to very powerful manifesting!

Research shows… employees who find their company’s vision meaningful have higher engagement levels which result in better employee productivity and better company ambassadors.

Michael Bernard Beckwith Created ‘Life Visioning’

You may be familiar with the terms ‘Vision Board’ or ‘Dream Board’ but there is also another type of ‘Visioning’ that Michael Bernard Beckwith (appeared in The Secret) spiritual leader of Agape International Spiritual Center is credited with. He says,

“Visioning is an inner spiritual practice by which we train ourselves to intuit the Spirit’s vision for our life in areas such as our spiritual evolution, profession, relationships and creative expression. It catches the unique way in which we are intended to deliver our gifts, talents and skills on the planet.

In Michael’s Life Visioning process, he takes individuals and/or groups you through several stages of visioning your future. The work is very internal and a spiritual journey to uncover what lies within you and seeks to come out.

Vision Boards Help Visualize Your Goals + Keep You Focused  

Everything we attract in our life is coming to us by the images we hold in our mind. The Law of Attraction’s ‘Words-Results Relationship’ tells us everything that we manifest starts with our words and thoughts, then attached to those we add our feelings and attract either positive or negative results in our life.

You may find that a Vision Board is one of your essential Law of Attraction tools that allows you to look at these images 24/7… 365 days a year to stay focused and positive. Having a visioning session before you create your vision board may bring up expansive ideas for your future!

The Number 1 Reason NOT to Create a Vision Board…

The Law of Attraction reminds us that it is our ‘feelings’ that play a key role in what we attract and how positive or negative we feel about life. If creating a Vision Board does not feel good to you then do not do it. Find something else that ‘feels good’ for you to use as a visual for manifesting! It might be creating a ‘Vibrational Business Plan’.

If you do want to create your own Vision Board here are a few easy steps to follow:

5 Steps to Creating Your Vision Board

  1. Set an INTENTION – determine what this creation is intended for
  2. Decide on your THEME and WORD – if you have an overall focus everything on the board will represent that in some way – choose one word to represent your vision
  3. Gather your SUPPLIES – you can put anything on your vision board, in fact, it doesn’t have to be an actual ‘board – bristol or otherwise’ get creative what feels good to you; you may prefer to do something on your computer or phone and use that as your visual; use magazine clippings, words, photos, objects etc.
  4. REINFORCE your positive imagessay a blessing or set an intention for the higher good of you and everyone that comes in to your vision, and keep your vision board where you can see it daily
  5. Express GRATITUDE – be thankful for whatever unfolds for you and your vision and be open to unexpected great things showing up in your life just by you doing this!

If you are interested in seeing how a Vision Board can be created using a Western ‘Feng Shui Bagua’ check out my 2 YouTube videos:

  1. Part 1 – How To Create a Vision Board Law of Attraction Style using the Feng Shui Bagua. This provides you with an outline of the Western Feng Shui Bagua template.
  2. Part 2 – How To Create A Vision Board Law of Attraction Style using the Feng Shui Bagua. This shows the completion of a Vision Board using the Western Feng Shui Bagua.

 

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

7 Keys to Sticking to Your Goals and Achieving Anything

7 Keys to Sticking to your Goals and Achieving Anything

Change is hard. That’s why there aren’t thousands of self-help books telling people the secrets to change.

But why is change so difficult and what can you do to make it easier?

Here are seven tips to keep you inspired and moving forward towards your goals.

  1. Create a New Belief

    Before you see change in your outer world, you need to start with change in your inner world. Who do you need to be and what do you need to believe about yourself to make this goal happen?

    Create an affirmation around the positive change you want to see.  Here are some examples:

    • I AM making a difference in the lives of 1000’s of people across the world.
    • I AM a sought-after (fill in the blank) and thought-leader.

     
    Say your affirmations in the morning and at night and watch the transformation take place!

  2. Break Big Goals into Smaller Achievable Steps

    While it’s great to have crazy big goals it can also leave you frustrated.

    That’s why it’s important to break your goals down into smaller bite-sized actions.  Smaller goals will give you a sense of progress and being achievable which keeps you motivated.

    Break them down into tasks with a time frame.  That way you can check them off as you complete each task and feel more accomplished.

  3. Schedule Time to Work on Goals

    If your goals are your top priority it only makes sense to schedule time on your calendar dedicated to achieving them.

    I know you must work IN your business, but reaching goals means time is needed to work ON your business.  Block out time to work solely on tasks that help you achieve your goal.

    Guard that time carefully. Success requires dedicated time to put yourself first.

  4. Get Support

    Have someone to be your cheerleader who can keep you focused and on track. Join an online support group.  Hire a coach or mentor.  Tell your best friend or spouse what you intend to do.

    Support will hold you accountable, keep you motivated, and help you when you feel stuck.

  5. Celebrate Small Wins

    If you are putting in hard work remember to acknowledge your efforts and progress. Find an exciting way to reward yourself when you reach certain benchmarks.

    Do you want a pedicure?  Want a movie night? What about treating yourself to a nice massage?  Find a reward that truly motivates you to put in the work and make it happen.

  6. Visualize Your Goal-Completed Rewards

    Many athletes will tell you the secret to winning the game or achieving that record is to visualize them accomplishing it first.

    When you see yourself achieving the goal in your mind it puts the power of your subconscious to work for you.  You’ll spot the resources and opportunities that are available to support you.

    Seeing it in your mind first is believing.  Once you own that vision of your success you are half way there to achieving it.

  7. Gear Up

    Get the tools, support and information you need to complete your goal.

    Do you need to get your business branding done or a new website built? Should you hire a new team member?

    Whatever your goal is there is a book you can read, a course you can take, or someone you can talk to that will enable you to move you forward. Invest in what you need to make it happen.

Whatever goals you have set for the new year, I wish you the greatest of success in creating a work and life you love!

If you need help reaching your business goals, we at eVision Media can help make them happen! Contact us today to find out how business mentoring and our other business support services can help you achieve greater success.

To your ongoing success,
Susan Friesen

P.S. Need to set some Social Media and online marketing goals but don’t know how to fulfill them? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those wanting straight forward strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

7 Keys to Sticking to your Goals and Achieving Anything from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Website Must-Have’s for Small Businesses

Are you a small business owner or entrepreneur and aren’t happy with your website’s performance?

This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you!

So what are these 6 things you must have in order to have a high performing website? Keep watching!

6 Essentials For a High Performing Business Website

  1. Consistent & Professional Branding

    When people see your website, does it look consistent with your social media? Your website and social media should have consistent branding across all platforms.
     
    Consistency is the key here but it needs to look professional. An amateur looking website will not attract the right kinds of clients.
     
    First impressions are extremely important so it doesn’t matter how great you are if the way it’s presented looks cheap or unprofessional.
     
    Make sure you don’t design something that’s just for you. You might be a huge fan of a colour or design but if it’s not something that would appeal to your clients, then it shouldn’t be on your website.
     
    We use purple a lot ourselves but we know it’s good for our business so keep in mind you may be putting people off if you’re the only one who is a fan of a colour or design element.

  2. White Hat SEO (Search Engine Optimization)

    Don’t underestimate the power of good SEO.
     
    With SEO you are making sure your website is not only something search engines will index and (hopefully) display to users but that it’s done right.
     
    You are competing with other websites for the same key phrases users enter and your goal is to be at the top of those results when searched by your target market.
     

    Many people lack understanding of SEO even though it’s extremely important. You’re competing with many other websites. If you don’t have good white hat SEO, then no matter how good your website is, users won’t be able to find it.
     

    Look at essentials in onsite SEO like having your keyphase targets in things like the title tags, meta data and the url.
     
    A great example is if you’re selling a book. Many people will list the url pertaining to their book as www.example.com/book
    What you should do is have a url like this: www.example.com/title-of-book
     
    The title will likely be intuitively connected to your content with good keyphrases in it and Google will be able to read that.
     
    You can even add the keywords you want to rank for to elements like image naming and alt tags too.
     
    Make sure you have your desired key phases set and then include them in the onsite copy. All of this is the set up for SEO so Google knows what you want to rank for.
     
    This part of the industry is daunting so don’t be afraid to reach out for help from someone who does professional search engine optimization. But watch out for overseas scams, do your due diligence first, and only proceed once you’re comfortable.
     
    Look for someone who will understand your business and work with the branding, website development, and SEO together since these all work best when they are working together.

  3. Responsive Website

    A responsive website means your site will display well on phones and all smaller screens.
     
    Years ago websites only had to display well on desktop computers. Now that smart phones are common, it’s important to have a website that can display well on one.
     
    With responsive design your website will change its display while maintaining the same information, making it easily usable on a cell phone.
     
    Designers sometimes opted to have two separate websites that would be detected by the device and would display the appropriate one. With this though, there were two websites to maintain and update.
     
    With responsive design the template changes so you remove the redundancy of having to do everything twice. Google places a lot of importance on mobile usability so it’s a really good idea to get a responsive website if you don’t have one already.
     

    If you don’t know if your website is responsive or you need help making it that way please get in touch and our website developers will make sure your site displays properly and performs well on mobile devices.
     
    If you don’t think your potential clients use smart phones then think again. Over 50% of people are on smart phones when they’re searching online so please get in touch if yours isn’t optimized for mobile devices.

  4. List Building and Follow Up

    List building is in place because if a user comes to your website for the first time, there is a small chance they’ll convert right away. The odds are slightly better if you offer something in the way of e-commerce.
     
    Because users are more likely to convert after their first visit, you want to give them a way to find their way back. An email newsletter subscription is a great way to to that.
     
    To build your list you can try offering something for free like a download of a free how-to guide that requires the user to enter their email address in order to receive it.
     
    This could be anything: An audio file, video series, or PDF report. The point is to provide value in exchange for the user committing to giving you their email.
     
    Then stay in touch with your list to cultivate the know, like and trust factor with this, providing them good reasons to come back.

  5. Solid Marketing Message

    A lot of entrepreneurs make their website all about them. ‘I do this’ ‘this is me’ ‘this is what I do’.
     
    Unfortunately for a user this can leave them asking: what about me?
     
    A website has to reassure a visitor they’ve arrived in the right place. Your messaging should clearly state what problems you solve and that you are there to help.
     
    Use terms like “You” and “Your” rather than “Me” or “I”. Hiring a professional copywriter is a great idea because they understand the intentions of the visitor’s needs coming first and can make what you do exciting, which helps convert them into a paying customer.
     

    Creating excitement isn’t easy to do so a great copywriter is a essential to making sure you get your website visitors excited about you and what you provide.

  6. Make It Easy To Reach You

    Make the process of contacting you as easy as possible.
     

    If you have an online store you need a customer service phone number prominently displayed. It’s normally placed in the top right side of the page.
     
    Even if you don’t have an online store and you’re providing a service or something else with a “Buy Now” button, the service number reassures the user there is a real person behind the scene in case they need help.
     
    Establishing trust is key so providing them with ways to contact you if necessary is essential to establishing trust. You will get more site visitors to commit to you and your business once trust is established.
     

    Many entrepreneurs are worried about having their phone number out there but at the end of the day you need one so whatever you can do to provide one is a must.
     
    Also have a good contact form. This and a phone number are essential to establishing trust with your potential clients.
     
    Have a CTA (Call To Action) that leads users towards their destination. If your conversion is qualified by a contact then lead users on each page towards the contact page. Use buttons and text telling them to click and easily get in touch with you.

These are the must-haves for your website.

There are many more things to cover but these 6 are the essentials for success. You may think you have some of these covered but if you’re using a prefabricated template or an all-in-one solution, you may have something too bloated with excessive code to index well and it could actually be working against you.

Get in touch with us if your website is under-performing and we’ll look at why and provide you with a more professional option.

We design and develop sites that are custom built to achieve the goals we establish with you.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week or leave a comment in the comments below!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".