Why Books Make Powerful Lead Magnets for Your Business

A Book Makes a Powerful Lead Magnet for Your Business

Are you looking for a way to stand out from your competitors? Consider writing a book!

Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly you would become the go-to agent, putting you miles ahead of your competition!

A book is a powerful lead magnet that can create an unforgettable first impression on your potential customers.Click To Tweet

Getting your book out of your head and onto paper

The idea of writing a book for your business may sound intriguing, but how do you write one? Where do you find the time? What if you’re a terrible writer?

What if I told you that in 30 to 60 days you could write a powerhouse book that positions you as a top authority in your field without writing a single word?

You can – using these tips and resources, writing it will be easy:

  • Scared to write? No problem – 90minutebooks.com can write a book for you in just 90 minutes. They interview you, asking questions that draw out your knowledge and expertise, then they do the writing.
    They’ll even design your cover for you! You don’t have to write anything – you just need to know your stuff.
  • Another option is to “talk” your book out by recording it on a conference line, then having it transcribed. This is a great choice if you’re more comfortable speaking than writing.
  • Don’t have a publisher? Amazon’s CreateSpace makes it easy to self-publish your book. You can order copies for as little as $2 each and hand them out to customers and prospects as a gift.
    Imagine the trust you’ll gain with a new prospect by handing them an autographed copy of your book!
    The website also offers a full array of publishing services, including interior layout, cover design, and more. With CreateSpace, you don’t need an agent or a publisher to publish a book.

So what do you write about? Here’s an easy formula to follow:

  1. What is your prospect’s pain point?
  2. Why does it matter to them?
  3. How do you ease the pain?
  4. What will happen if they don’t fix this issue?
  5. Help them make the change with a call to action

Using your book to get the right clients

Now that you have your book, how do you use it as a lead magnet for your business? Here are some ideas to attract high-end clients using your book as your calling card.

  • Offer your book for free (with just the cost of shipping). After all, who can resist free stuff?
    Once someone reads your work, they’ll be excited to take the next step to go deeper with you. Include plenty of calls to action to schedule a breakthrough session, join your private Facebook group, or purchase your popular programs and services.
  • Sell books at the back of the room at speaking engagements. After people hear you speak, they’ll want to take a little piece of you home with them!
  • Email a PDF copy of your book to prospects with your compliments.
  • Send an autographed copy as a gift to VIP colleagues whom you’d like to work with on joint ventures.
  • Ask your tribe if they know anyone you could send a free copy of your book to with your compliments. It’s a gift that works as a warm referral!
  • Find a local business willing to buy a case of your books to give away to their employees or team members.
  • Write a press release and submit it to your local media. When people read about your book, they’ll be excited to work with an expert right in their hometown.

While writing and selling a book may not make you rich, there are huge opportunities to be gained on the back end.

You’ll be seen as a top authority. The media will want to feature you in their publications. You may be asked to speak at events. Podcast hosts will invite you to be on their show. You may find yourself asked to be part of a virtual online event.

But the best thing is that you’ll no longer chase customers – they now come to YOU!

Have you thought about writing a book and haven’t done so yet?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

  • HI Susan! Yes, I use my book for promotion, but I find it hard to keep it front-and-center when offering clients other services and packages. I keep changing my mind whether to give away my books or sell them; or a combination – gift with purchase. Does anyone else have any thoughts about using their book as a giveaway? Thanks

    • Kristie Notto

      Hi Kathryn. Here’s some ways you could get more visibility for your book.

      You can create a store/products page on your website.

      Make a social media graphic to promote your book.

      You can feature different tips from your book as quotes and share
      that it’s from your book with “read more” leading to book sales page.
      Encourage people to PIN them on Pinterest.

      Give away a free chapter of it on your website.

      Having an exciting book sales page makes a big difference.

      Offer your book as a back door offer for $x more when people sign up for one of your freebies.

      Do a book giveaway for $1 plus shipping and handling.
      See example here (https://evolvedenterprise.com/)

      As your clients “who do you know that I could give away a complementary copy
      of my book as a gift from you” (lead generation)
      Hope that gives you some ideas you can try!

      • Thanks Kristie! I’ve tried a few things through Amazon and Kindle…and the results are not the best. I’ll check out these links you sent and get another plan together. All the best for you to have a feng shui day! THX

A Book Makes a Powerful Lead Magnet for Your Business

Are you looking for a way to stand out from your competitors? Consider writing a book! Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor … Continued