eBusiness Blog

SEO: Using Video for Better Google Brand Exposure

Does it freak you out to do videos that will help with your online marketing efforts?

Videos play a big role in SEO that can drive qualified traffic back to your website. Take advantage of the momentum video has right now. Today’s video eTip shares some ideas on how to do that.

 

Considering YouTube is a major search engine, there’s great opportunity for your business to take advantage of that real estate and expose your business brand to a larger audience.

How to Incorporate Video Into Your Online Marketing

Right now video is hot – it’s capturing people’s interest and business owners should take advantage of this momentum.

One way to do that is incorporate video into your marketing methods while utilizing search engine optimization methods to those videos for extra impact.

So think of a topic your target audience would find of interest, or help answer a question they might be typing into Google, and do a video on that subject.

These searchers will find your video, watch your content and now be further exposed to your business brand and what you have to offer.

Even if they may not be shopping around specifically for your product or service at that moment, they are now aware of you and will think of you if the need arises or perhaps refer you to others.

What to do with Video to Maximize Your Brand Exposure

When you create a video, first add it to YouTube but also add it to your WordPress blog for even more business exposure.

This is what I’m doing with these video eTips by embedding my YouTube video here into a blog post. Now when people do a search on my video topics, they will either find my video in YouTube or here in my blog.

Videos are a part of what’s known as relationship or pull marketing and may not get you immediate results but will give you long-term benefits in brand exposure and recognition.

Give Your Videos SEO Juice for Ideal Exposure

Your goal is to get in the top 3 pages of search results.

Do this by ensuring your video title and description is SEO optimized with brand-related keywords so the search engines pick it up when your target market is doing a search on your topics.

You’ll want to SEO optimize both the YouTube video as well as the WordPress blog post that has your embedded video into it with keyword-rich title and description meta tags.

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO: Using Video for Better Google Brand Exposure Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Blog Content SEO to Boost Search Result Rankings

Want to make sure you get the best Google rankings possible for your blog articles? Then you need to be more strategic with what you’re writing, who you’re writing for and how often you’re writing.

Watch today’s eTip as I explain what Google and the other search engines are looking for in respect to your blog articles and how to get optimal search engine rankings for your efforts:

 

Blog article writing is extremely important for many reasons. It is a key component to your content marketing strategy in efforts to drive traffic back to your website.

You want to make sure people find your blog articles and one way that can happen is ensuring the search engines are displaying your articles in the search results when people are searching for your blog article topic.

Consistency and Frequency are Key to Blog SEO Success

Writing a new blog article only once every three months is not going to earn you any Brownie points.

Once a week is far better and even more often that that if possible. The reason being, Google will notice that your website is being updated frequently and will reward your search rankings as a result.

Being consistent is not necessarily related to SEO but it is related to your readers knowing they can rely on you posting a new article in a consistent manner, enhancing the strength of your followers.

Write for Your Audience

Speaking of followers, this is another key component to blog writing. You want to make sure you are writing for the people you want to attract to your website.

These are the people who are most likely to hire or buy from you – your ideal target market – so writing articles they will find of value is paramount.

When you pick a blog topic, ensure it’s on a subject your target audience is going to be interested in. Think about what they might typing in the search engines to find answers about. What will they find of value or entertaining and that’s what you want to write about?

Include SEO Keywords

When writing your post, make sure you have included keywords your target market would most likely type in the search engines when finding information that’s related to your article.

But don’t keyword stuff! (Watch this previous eTip about black hat SEO here.)

Using good keywords in the HTML Meta tags are also good SEO practices.

With each article you write, ensure your keyword is included in the title tag and description tag along with 3-4 mentions of it throughout the body of your piece.

Make the title tag captivating so it pulls your audience in and compels them to read your article.

Use a Hero Image

Including a large hero image at the top of your article is also important. This will capture your reader’s attention and be more apt to compel them to keep reading.

Your image can also be SEO optimized by naming the image file using your keyword. The keyword phrase should also be included in the image ALT tag.

The hero image is also very effective in grabbing attention on social media.

Too Busy to Write? Help is Here

There are many SEO components to a blog article that will get you the best opportunity to showcase your business and bring traffic back to your website. If this task seems too overwhelming for you, this is something we do for our clients on a daily basis.

We write articles for busy entrepreneurs and business owners with SEO and brand messaging in mind. We’ll add those articles to your blog and even send them out as newsletters too.

This is one of our specialties so if you need any help, let me know!

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Difference Between White Hat and Black Hat SEOClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Many SEO Benefits of Creating Keyword-Rich Website Content

How to Use Highly Effective Keywords for a Search Engine Optimized Website

The Many SEO Benefits of Creating Keyword-Rich Website Content

Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online.

And because search engine optimization can be a complex subject, I thought we’d dive further into keywords.

After reading this article, you will be well-informed on the importance of keywords for your website and how to find and use highly effective keywords in order to make your website search engine friendly.

The Importance of Keywords in Your Website Content

How often do you update the content on your website? What about your blog? Has it been abandoned?Falling prey to the busy world of entrepreneurship?

The thing is, search engines love new, current and unique content. They pull the freshest and most relevant content each time a search is performed.

So if your site hasn’t been updated regularly, you can bet your competitor’s content will rank higher than yours in the search results.

Search engines love new, current & unique content; don't miss sales by not being SEO friendlyClick To Tweet

To avoid being ignored by Google and lose out on important organic traffic to your website, it’s important to update it often.

A great way to do this is by consistently adding a new blog article at minimum once a month but more often will get you better results.

(Watch: Overcoming Your Resistance to Blog Writing)

To ensure you provide new and exciting content for Google to index, use different keywords for each article that focus around a specific topic or theme.

Be Careful With Keyword Density

Adding keywords to your blog and website copy is vitally important for SEO but some people can get a little too overzealous and incorporate far too many into their prose.

They write articles using a specific keyword a dozen or more times while aiming for high “keyword density” to let the search engines know they’re targeting that word or phrase.

Unfortunately this strategy actually works against them due to search engines penalizing keyword stuffing.

Instead, focus each piece of content around one or two keywords and let synonyms, variations and so on come up naturally.

Short Tail Vs. Long Tail Keywords

There are two types of keywords to be aware of when writing with SEO in mind: Short Tail and Long Tail.

Simply, short tail keywords are 3 words or less. Long tail are a little different. They are more than 3 words, more targeted and not as broad as short tail.

An example of a short tail keyword would be: “Business ideas” where this would be a highly competitive phrase due to it being so general.

A long tail keyword is more specific such as: “Small business ideas for women entrepreneurs”.

Which then begs the question:

Which Is Better: Short Tail or Long tail?

Short tail keywords have several things working for and against them. If you are trying to drive a lot of traffic to your site, you should use short tail keywords.

But the challenge is if your site is new, you are starting at the back of a very long line while facing an up-hill battle.

Simplifying your options in the table below, you’ll see that long tail keywords are the far better choice for focus and more importantly, getting the highly coveted conversions:

SEO Keyword Comparison Chart

At the end of the day, you need to do what is best for you and your small business.

Finding Ideal Keywords for Website Copy

Keyword research is the process of finding the right keywords in your niche market. This step is important if you wish to grow your blog/website in a shorter span of time.

There are various methods you can use to find keywords. Here are a few we prefer to use at eVision Media:

15 Top Keyword Research Tools

  1. Google Keyword Planner (Free) You must have a Google AdWords account to access.
  2. IMForSMB (Free) Great for localized businesses but has a very limited range of industries.
  3. Long Tail Pro (Free Trial) A very comprehensive keyword tool finding profitable keywords.
  4. 7 Search (Free and Fee Based) Used mainly for paid advertising keyword searches.
  5. Soovie (Free) Multi-platform based tool.
  6. Seed Keywords (Free) Create your own scenarios; very useful for specific niches.
  7. Hit Tail (Free Trial) A long tail keyword tool.
  8. Keyword Tool Dominator (Free Trial) Uses Google, Amazon, You Tube and Bing databases.
  9. Term Explorer (Free Trial) Used by many in-house and SEO-based companies.
  10. SEO Cockpit (Paid) More useful in Pay Per Click paid advertising scenarios.
  11. SEM Rush (Paid) An online tool that lets you find great keywords. You can also put in the URL of a website and it shows all the keywords your website is ranking for.
  12. Word Tracker (Free) One of the best free alternative tools to the Google Keyword Planner that reveals 1000’s of profitable longtail keywords with SEO competition.
  13. Moz Keyword Explorer (Free Trial) Great tool to discover and prioritize the best keywords to target.
  14. Buzz Sumo  (Free Trial) Helps you see what’s being shared so you can get a handle on what’s popular on social networking.
  15. Keyword Tool (Free) One of our favourites. A great Keyword tool that helps you find the keywords people are typing as a Google Search.

There are many benefits to conducting high level keyword researches, including this can lead to thousands upon thousands of long-tail searches.

You probably won’t use all 15 of these tools since many provide the same level of features, but it’s worth it to experiment with several if you want to tackle SEO alone without the expertise of an SEO professional.

Why You Should Hire a SEO Professional

Hiring an SEO professional saves time. Trying to do your own SEO will take up a lot of time, especially if you don’t know a lot about marketing or SEO.

Running a full SEO campaign can be a daunting task to handle alone; fortunately, SEO experts have the knowledge and expertise to do this much faster and more proficiently than someone who is also focused on running their business in a different industry.

Hiring a professional will avoid you from making costly mistakes.

A little mistake that you make now could cause large problems for you in the eyes of the major search engines later.

Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google.

If you don’t wish to take on the big task of search engine optimizing your website, give us a call. This is what we do every day and achieve incredible results for our happy clients.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Many SEO Benefits of Creating Keyword-Rich Website ContentClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Basic Search Engine Optimization Principles for Entrepreneurs

Basic Search Engine Optimization Principles for Entrepreneurs

How Keyword Rich Content is Directly Related to SEO for your Business

Ever wonder what SEO really is but were afraid to ask?

SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs).

Google is the most widely used search engine but it’s certainly not the only one. There’s Bing, Yahoo!, AOL and others.

If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.

If your website is not SEO friendly, you're missing out on a huge opportunityClick To Tweet

The goal of SEO is to get qualified leads and prospects to discover your business when they are searching for products or services that you offer in the search engines.

SEO isn’t Rocket Science but it can be Complicated

When it comes to SEO, a few important tactics can greatly improve your presence in the increasingly crowded online space.

If you’re attempting search optimization on your own or more wisely hiring an SEO expert, it’s important to be informed with certain SEO fundamentals before proceeding.

Search engines try to provide the most relevant results to a searcher’s query. Whether it’s an answer to a simple question like, “how many ounces are in a gallon?” to more complicated queries such as, “what is the best Chinese restaurant nearest to me?”

After reading this article, you will gain a better understanding of what you need to know before beginning an SEO campaign and what your role is if you decide to outsource this valuable marketing strategy.

Know Your Audience and What Content They’re Looking For

Why Content Marketing Plays a Big Role in SEO

First let’s look at what SEO feeds on. And that is content (text, images, videos etc) found on your website.

Since great SEO relies on how well your content is ranked,  as well as factoring in your social media and local engagements, you want to keep fluff content to a minimum and focus on quality.

While it sounds time-consuming, quality content has benefits that reach beyond SEO.

Quality website content has benefits that reach well beyond SEOClick To Tweet

Good content is useful across all marketing mediums and forces you to think through your message from a topic and keyword perspective.

The key is to ensure you are honing in on what actually matters to your audience.

It’s imperative you know who would want to buy your products or services and what they’re searching for in the search engines in order for them to find your website as the solution to their needs.

Your initial instincts may be correct, but you might be missing things that could gain additional website traffic, potential relationship opportunities, or new market segments to your business.

Therefore, proper due diligence is paramount in order to map your target audience to the keywords, topics, and phrases they’re using in and around your industry.

Create SEO-Driven Content

Writing only for search engines usually makes your content boring. Typically that strategy won’t help to  convert your visitors into customers.

It’s far better to focus on people first. Make your content as value-driven as possible and then optimize it for search engine bots without sacrificing the quality of your content.

The underlying content is extremely important. Too many people skimp on content but it’s one of the major anchors that tether you to Google’s relevancy algorithms.

The problem we see a lot of entrepreneurs run into is them creating content “they” think is perfect and sounds great to them but SEO wise, can at times be utterly worthless.

Being authentic is important but do so while factoring in the reason why you’re creating the content in the first place with marketing, branding, lead generation and of course SEO in mind.

Thin content with errors, or duplicate content and spun or spam content can really hurt you.

Instead, the content not only has to be lengthy, but it has to be well-written, keyword rich and highly engaging where readers are spending a good amount of time digesting and consuming that content.

Content Creation for SEO Success

As you create content, you’ll want to make sure each page is optimized for:

  • Page speed,
  • bot crawling,
  • responsive friendliness, and
  • overall findability.

An Initial investment in a site audit or recommendations for establishing a few initial best practices will save you much time and money in the long run.

Ideas for new content can be gathered from questions your own clients often ask or visit online forums and social media to find questions around your industry, products, and marketplace for more inspiration.

Check the competition with content ideas to ensure you’re on par with your competitors when it comes to covering topics and questions in the industry concerning your company.

Manage Your Keywords Wisely

The key to pleasing both search engines and visitors is to have quality content on our website that includes keywords your target market would be using in the search engines when looking for a solution to a problem your business can solve.

To do this, you want to run your keywords and topics through a tool like Google’s Keyword Planner to make sure the topics and keywords you have chosen have enough search volume and potential traffic to make them worthwhile.

Be sure to take into account the relevance of the search to your audience.

The narrower the topic focus, the lower the traffic typically. This is often offset by the accuracy and interest of the audience.

Do not Spam the keywords!

This also means using different connotations of the same words over and over again within your content.

Google loves NEW content. Keep in mind that websites are liquid so this is where your blog plays a major role in effective SEO.

What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage. If you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself and your business reputation in the long run.

At the end of the day, focusing on quality content that can be easily found by your target audience will benefit all of your marketing and sales efforts. Spend a lot of time on the things above and the rest will fall into place.

Ready to Hit the Top Pages of Google for Your Best Keywords? We can help!

eVision Media offers robust SEO Services.  We are experts in optimizing WordPress sites to rank higher in the search engines. Contact us today to find out more how to boost traffic and rankings with SEO strategies for your business website today.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Basic Search Engine Optimization Principles for EntrepreneursClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Stories Relate to Your Ideal Target Market The Best

Today’s eTip is about the power of telling stories in all of your business communications in order to draw in your ideal target market.

Watch today’s video tip for some suggestions on how you can incorporate stories to attract more ideal clients.

When you are representing yourself to your business it’s important to bring your story out.

As a great example, I have been working with a client getting her free-giveaway launched. And as part of that launch sequence we are creating an autoresponder series after people have signed up for her free giveaway.

Instead of sending just a normal email, she is doing a video sequence. One of the things that’s really showcasing her brand and bringing out not only her business brand, but also her own personality, which is making her really relatable to her ideal target market, is her telling stories.

Instead of just telling somebody, “this is what you should do or this is what you need to do”, she is teaching in the form of a story. Now everybody can relate to that story. But not just everybody, it’s the people who are in her target market who can relate to that story.

The stories she is telling are specifically geared to attracting her ideal target market, the people that she really wants to connect with.

Infuse stories into your marketing efforts that directly relate to your ideal target marketClick To Tweet

She is infusing her teaching moments into a story so they can find that relatable, which then that builds the “know, like and trust” factor between her and her target market so much more powerfully.

So the more you can infuse your story into your blog articles, your social media posts, your newsletters, when you are speaking on stage or in a webinar or teleseminar or even when you are networking with people, infuse stories into what you are talking about.

Don’t just be the person to teach or to talk all about yourself but bring people in through the use of a story that others can relate to. This also showcases your expertise at the same time. They will then be one step closer into being converted into one of your actual clients, a paying customer.

Give that a try next time you write a blog article or post something on social media. Think in terms of, “how can I relate this” How can I share this information that I have in terms of a story as opposed to just telling people about that?”

I’d love to hear what you think – do you incorporate stories into your marketing materials and if so, how has that helped your business? Share your response below in the comments section or if you have a question, I’d be happy to answer.

And please sign up for our newsletter and download our free website guide. Once every Tuesday morning we send a new article and eTip into your inbox designed for people who want to learn more about how they can position themselves so they can build a successful business.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Our Most Popular Blog Articles for Entrepreneurs of 2016

Our Most Popular Blog Articles of 2016

In 2016 we wrote many blog articles dedicated to helping entrepreneurs and small business owners learn how to get leads, drive sales, and boost profits.

While I always get excited from the feedback I get from our readers, there were several articles that really got a lot of buzz and shares.

Sharing @eVisionMedia's most popular blog articles from 2016 for entrepreneurs & Business ownersClick To Tweet

So I thought you might enjoy a replay of our best blog posts of the year.

Here’s 15 stories that readers loved most!

  1. Using Your Story for a Stronger Audience Connection – How Stories Greatly Enhance Your Business Brand Positioning

    Have you incorporated your story into your business marketing?
     
    I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women took the stage to inspire, educate and motivate the audience.
     
    Each of the guest speakers had their own unique story to tell, which captivated the audience and left us wanting to hear more.
     
    What these women did so masterfully was incorporate their story into their presentation. By doing this, they quickly drew in the audience and built a strong “Know, Like and Trust factor” with them.

    » Read “Using Your Story for a Stronger Audience Connection” Here

  2. Christmas, New Years, and Valentine’s Day. Check out these 10 Marketing & Social Media Tactics to Boost Holiday Sales

    Tis the season for holiday sales!
     
    Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift… and two out of three shoppers purchased a gift they found via social media.”
     
    So what are the best ways to cash in on seasonal sales with your business?
     
    Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales.

    » Read “10 Marketing & Social Media Tactics to Boost Holiday Sales” Here

  3. Want to Build an Award-Winning Business? Here’s 14 Strategies to Help Get You There

    14 Strategies We Attribute to Our Recent Business Excellence Award
     
    Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that eVision Media was nominated for a 2016 Business Excellence award.
     
    Say what?
     
    Once I got past my shock and disbelief that they must have the wrong Susan… it began to sink in that someone out there thought we were worthy enough of this nomination. Wow, what an honour!
     
    Part of the nomination process consisted of a 30-minute interview in front of a 3-judge panel. Imagine being forced to actually brag about yourself for a half an hour!
     
    Talk about squirming in my seat!
     
    Fast forward to last week where the awards ceremony took place. Much to my relief, our category was  up first so I could relax the rest of the evening.

    » Read “What it Takes to Create an Award-Winning Business” Here

  4. Want to Save Time with Social Media? Here’s the 5 Top Time Saving Social Media Management Tools

    Sharing content regularly on social media is critical for staying top of mind.  Yet many businesses struggle to find the time to do daily social media posts.
     
    While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save time.
     
    But with all the tools out there, how do you know what the right one is for your business?
     
    Here’s some of our favourite social media management tools you’ll want to check out:

    » Read “5 Top Time Saving Social Media Management Tools” Here

  5. Ready to Grow Your Business?

    Here’s 5 Members Every Growing Business Needs on Their Team
     
    Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way.
     
    But the truth of the matter is, no one can build a successful, thriving business singlehandedly.
     
    One person can’t possibly possess all of the skills needed to carry out day-to-day business and marketing operations. Not well anyway.

    » Read “How to Take a Solo-Entrepreneurship to the Next Level” Here

  6. To Do Social Media or Not To Do Social Media… That Is The Question. Here’s the Answer

    As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.
     
    Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?
     
    This article will provide you with a clear breakdown of all the information you need to make the best decision for your business.
     
    How Much Time Does Social Media Require?

    » Read “Is Social Media Really Worth it for a Small Business?” Here

  7. Attract your Dream Clients. Here’s How to Find Ideal Clients Online

    5 Important Steps for Defining Your Niche Market
     
    I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who their ideal clients are.
     
    New entrepreneurs have a vision of how they want to help people and have a gift they can share that will help solve their problems, but they struggle with getting the right message to the right people who can benefit from their services….

    » Read “How to Find Ideal Clients” Here

  8. Try these 10 Essential Website Update Hacks to Help Boost Sales

    When was the last time you updated your website?
     
    It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.
     
    Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading.

    » Read “10 Essential Website Update Hacks to Help Boost Sales” Here

  9. Want More Clients? Here’s How to Get Clients Fast Using Warm Letters

    Are you keeping your business a secret?
     
    You may think you are doing a great job on social media, networking, and marketing online to grow your business.  But you may not be utilizing your very biggest asset… and that is your own personal network.
     

    Most of us have established a network of at least 250 people.  It’s important to keep in touch regularly with your network to stay top of mind.
     
    And the best way to do this is with a warm letter.
     
    Below are tips on what to write in a warm letter to send our to your personal network of friends and colleagues.

    » Read “How to Get Clients Fast Using Warm Letters” Here

  10. Do you get distracted easily? Here’s The Entrepreneurial Bright and Shiny Object Syndrome Exposed

    What You Need to Know Before You Sign Up for Yet Another Program
     
    There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.
     
    It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs.
     
    You probably already know it as chasing after the bright and shiny object syndrome.
     
    It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

    » Read “The Entrepreneurial Bright and Shiny Object Syndrome Exposed” Here

  11. If Your Newsletter Open Rates Suck, Try This Format

    7 Important Format Components to Include In Your Information-Based Newsletter
     
    I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s list:

    • Receive details on sales and discounts
    • Be entertained or inspired
    • Learn something of value

     
    Most people are like me and will gladly provide their name and email address for at least one of the above benefits.

    » Read “Creating An Effective eNewsletter Format That Gets Read” Here

  12. Here’s 12 Tips on Driving More Traffic to your WordPress Website

    We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.
     
    Over time, this can really hurt your SEO efforts.  That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

    » Read “12 WordPress SEO Hacks to Boost Your Business Website Traffic” Here

  13. Leverage your Intellectual Property. Here’s What To Do With Old Content To Keep Building Brand Exposure

    I’ve been producing a lot of content over the years: articles for our blog as well as these videos. I also used to post a lot of eTips that would be put on Facebook, Twitter or LinkedIn as well as quotes and inspirational messages.
     
    I realized I need to commit to doing something more with all of that older content. There’s a whole library of assets that I should and will continue to use in my content marketing efforts.
     
    So today’s tip is to not forget about the old content that you have.

    » Watch “What To Do With Old Content To Keep Building Brand Exposure” Here

  14. Rock Facebook Live! Here’s 10 Facebook Live Hacks You’ll Want to Know About

    With zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out?
     
    Facebook Live brings fans right to where the action is.

     
    There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap into the power of this incredible marketing tool to skyrocket your business?
     
    Here’s 10 ways to rock your marketing with Facebook Live:

    » Read “10 Facebook Live Hacks You’ll Want to Know About” Here

  15. Stay Safe: Follow these 7 Tips to Protect Your Website from Hackers

    We have all heard in the headlines about major companies like Chase, Target, and Home Depot having data breaches with Ashley Madison being one of the latest high-profile victims.
     
    The threat to small businesses on experiencing attacks by hackers is very real and not something to ignore.  In fact, according to a 2013 survey by the National Small Business Association over 44% of small businesses have had their systems hacked.
     
    The Dangers of Not Protecting your Systems

    » Read “7 Tips to Protect Your Website from Hackers” Here

Which are your favourite? I’d love a little feedback so feel free to comment below with your thoughts.

What would you like to learn about in 2017 to reach your business goals.  Give us your most pressing marketing, website or social media questions below and we’ll write about them in the coming year!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

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About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

12 WordPress SEO Hacks to Boost Your Business Website Traffic

12 WordPress SEO Hacks to Boost your Traffic

We all want websites that are search-engine friendly.  But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts.  That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Not having an SEO friendly website will hurt your site trafficClick To Tweet

Schedule these tasks in your calendar to make your blog traffic soar!

  1. Post New Stuff Regularly

    Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.
     
    Also size matters when it comes to content. Generally longer content ranks higher than shorter content.  So strive to make your post at least 500 words.

  2. Create a Keywords List

    If SEO is a priority, then you’ll want to develop a keyword list.  This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.
     
    Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.
     
    Hint: if you want a really targeted keyword list, hire an SEO expert

  3. Install an SEO Plugin

    This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.
     
    A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.
     
    Again, this is something your web designer or an SEO professional can easily install for you.

  4. Hand Submit to Search Engines

    What good is a site if no one can find it? That’s why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.
     
    You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help – they can actually hurt you.
     
    Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.
     
    The best practice is to manually submit your site to search engines yourself.  WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.
     
    If unsure, just ask your webmaster or SEO Specialist to set up these accounts.

  5. Add Tags to your Posts

    WordPress, straight out of the box, comes ready to embrace search engines.  The tags features is one of those SEO friendly features you should take advantage of.
     
    Be sure to add relevant keyword-rich tags to every post you publish.

  6. Leave Comments on Other Blogs

    Start linking more to other people’s posts on their blogs and encourage them to link back to you.
     
    One search engine factor that Google considers is backlinking.  A website that has more backlinks is considered more of an authority site and gets higher rankings.

  7. Block Spam Comments

    When people leave comments on your blog, it counts as content to Google.  So if you have a website about DIY crafts and someone leaves 5 comments about “cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.
     
    So blocking spam comments from posting to your blog will improve your SEO – as well as make your real blog readers happy.

  8. Internal Linking

    One easy way to get more traffic is to add internal links to your blog posts.
     
    For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to “Other Related Articles You May Enjoy”: 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.

  9. Use Image Alt Tags

    For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.
     
    Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance.  So adding Alt tags helps Google find and include your images when someone does an image search.

  10. Tweak Blog Post Titles

    If you quickly wrote titles to your blog posts before, take time to review them first before publishing.
     
    Your  blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.

  11. Add Social Media Sharing Buttons 

    When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.

    So making it easy for readers to share your posts helps others Tweet and share your great content!

  12. Update Your Theme

    Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.
     
    Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.
     
    It’s smart to make sure your theme programming isn’t bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that’s why we only provide custom designed and built WordPress themes for our clients.

  13. Ready to Hit the Top Pages of Google for Your Best Keywords? We can help!

    eVision Media offers WordPress SEO Services.  We are experts in optimizing WordPress sites to rank higher in the search engines. Contact us today to find out more how to boost traffic and rankings with SEO strategies for WordPress (and other sites!) today.

    To your success,

    P.S. If you found this article helpful, please share it with your Twitter followers:

    Here's 12 WordPress SEO Hacks to Boost Your Business Website TrafficClick To Tweet

    Sources-
    http://seoconsultantbanglore.in/

    About the Author, Susan Friesen

    10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

    Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Overcoming Your Resistance to Blog Writing

Do you have a resistance to blog writing or don’t have a blog because you’re resisting starting one?

I realize I talk a lot about the importance of adding a blog to your website, being consistent about writing articles and bringing new material into your blog.

However, the biggest resistance I hear from clients is they feel they are not qualified enough to be able to write an article. It wouldn’t be professional enough. Not polished enough, they are not a copywriter or a reporter, or they don’t have an English major.

I wanted to reassure you that you don’t need any of that.

The biggest way you can attract loyal followers and people who will feel like they are engaged with you is for you to be yourself. Speak and write in your own authentic voice. Don’t try to be somebody else or expect to be somebody else.

When you are face-to-face, on the phone or chatting with a potential customer on social media, you are being your authentic self during those conversations. You want the same thing to happen when you write a blog article.

You want to feel like you are having a conversation with somebody.

Effective blog and article writing is akin to having a conversation with someone.Click To Tweet

When you write your article, think about having a conversation with a potential client or with one of your existing clients where you are sharing with them some of your knowledge.
Focus on that one topic and write an article about it.

Yes, grammar and spelling is definitely a factor. If that’s a problem then write out the article and hire a copywriter, a VA, somebody who can edit your article and polish it up in that regard to make sure the grammar and spelling is correct.

You don’t want to come across amateurish and unprofessional if you have bad spelling, grammar or if your sentences don’t make sense.

My point is that it’s still in your voice and then you can have somebody help you with fixing it up. We do this a lot with our clients. They’ll send us a rough copy of what they want to have written for their blog and we fix it up for them. We also add in our marketing expertise such as making sure there’s a call to action at the bottom.

So partner up with somebody who can help you if you are unsure. Especially if this is the reason why you have stopped, or prevented yourself from even beginning, writing articles because article writing is an extremely important part of your business.

The worst case scenario, which really isn’t a worst case scenario, is not having a blog at all.

You can always hire somebody to write for you and then you review what they’ve written. Make sure it’s in your voice and it’s something you would say. We do that a lot of that too where we have clients who are way too busy to be writing their own articles.

We submit the articles to them, ask them what they think and they’ll come back to us with some changes or adjustments as needed. We fix them up and publish them as well as send out to their newsletter subscribers.

My point is not to let that kind of a fear prevent you from getting yourself out there.
It’s preventing you from a lot of brand exposure and SEO where people will come to your website from search engines.

Give it a try! Think about how you can talk in your authentic voice, find somebody to help you who can take what you’ve written, polish it up a little bit and make it available to put on your website and into your blog and whatever else that you want to do with it.

I’d love to hear what you think – Have you resisted in starting or continuing to blog? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Position Your Website for Optimal Results

I remember way back when I was a little girl my Oma and Opa used to own a bakery up in Lillooet, B.C.

As a little girl, we don’t understand how much work and effort goes into creating a bakery. But looking back now as an adult I have so much appreciation for what Oma and Opa did. Getting up in the crack of dawn and baking those wonderful breads and pastries and cakes.

I was thinking about that in relation to our website and how can we make our website just as appealing as a bakery is.

One of the first things we want to do is make sure it’s unique. You don’t want your website to look like everybody else’s website. You don’t want your bakery to be exactly the same as everybody else’s bakery; otherwise, it doesn’t differentiate you.

You want to be unique and stand out and not look like everybody else.

Your website should be unique so that it stands out and not look like everyone else'sClick To Tweet

Don’t use one of those pre-fabricated templates that everybody else uses for the same thing. Have a custom created design for your website that will really make you stand out and showcase what you offer your followers.

The other thing you want to do is make it look appealing. There’s nothing more of a turn off than having a website that just looks dull or boring or amateurish. Things are out of place and it looks gaudy.

That impression your visitors will get from you, about you, when they come to your website is critical. You want to give them the best impression – have your best foot forward just like a storefront bakery.

We want to give that feeling you are going to get so many delights and treats if you come inside. You want your website to be luring people in and get excited about what they are going to find inside.

The other thing that is important for a bakery is location.

Your website also needs to be found in the search engines. You need to be higher up in the search engine rankings so SEO is vitally important. Search Engine Optimization means fixing up your website so the search engines find it and rank you higher up where people are searching for what you have to offer.

Do some investment on your website to make sure it is SEO optimized so it can drive traffic to your website. There’s no point in having a beautiful website if nobody knows it exists. You have to have that SEO component in order to make sure it’s found.

Speaking of making sure it’s found, one of the things that Google relies on in determining whether your website is worthy of being up in the search engines is if it’s got new content or not. Make sure you are not forgetting about your website. Don’t abandon it.

As soon as it’s built don’t just forget about it. Now your job is to make sure you continually update it and the best way to do that is through a blog.

Produce a new blog article every week so the search engines will know your website is alive and well and it’s asking for new people to come to it. Of course that content also serves a huge purpose in content marketing and getting your brand out there too.

Those are some of the tips that I have about your website in relation to how a bakery can sustain itself. Think about your website as a bakery and see what you can do to spruce that up and make it working for you instead of against you.

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".