This eTip is about participating in Facebook or LinkedIn groups the best way.
As an entrepreneur, sometimes we have that sense that once a member in a group, it’s an opportunity to showcase our products or services. We’ll get leads and sales out of it and get quite excited about the possibilities of riches to come.
Unfortunately, that’s not the best way to approach the idea of participating in groups.
Avoid participating in Social Media groups with self-serving intentions of getting salesClick To TweetWhat you want to do is participate with the intention of being of service; to offer value.
You want to help others while showcasing your knowledge and expertise. By doing that, instead of pushing yourself on people and annoying them because you’re being salesy within the group, you’re actually providing a lot of value and helping people with their problems and challenges that they are facing.
Through that process, you are showcasing your knowledge and expertise. By helping other people, they start to see how much you know and will be more than happy to either hire you, purchase your products or refer someone to you because they have now established you as an expert in your industry.
So instead of going into a group and thinking you are going to get sales, go with the intention of helping and being of service and just see how you can help out.
With that you will see a lot more success and at the end of the day you will get the return on your efforts. It is a bit longer of a process but it’s well worth it in the long run.
I’d love to hear what you think – how do you participate in groups and what kind of groups do you feel are the most value for you? Share your response below in the comments section or if you have a question, I’d be happy to answer.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
