Today’s eTip is about how to properly convey your desired results when working with a website designer.
What can you do to prevent your web design project from going sideways?
Being a website design and development agency ourselves we know the pitfalls and costs that come with misunderstandings during the development process.
It often seems like you need to be a mind reader.
This happened to us recently, and we got to experience the other side of the equation and it ended up being a great learning experience for us.
Our project turned out to be a wonderful success and in the process we gained valuable insight into the design process from a customer perspective.
How does a project derail?
What happens normally is miscommunication.
The designer may not understand your goals and has probably not asked you enough questions.
Some good questions that should be asked before the project begins are:
- What do you want this website to accomplish for you?
- What is your brand positioning?
- How do you want to be presented to the public so that they see you as you’d like to be seen?
- What message do you want to portray to your audience in order to get them to respond to your site?
- Who is your audience and who do you want to visit the site?
- What about your site then entices that desired audience?
I should state here that I am referring to a qualified web designer and not someone who can draw something up in Photoshop but doesn’t understand how to create a website that actually performs for you.
Give yourself and your designer enough time to perform the due diligence expressed above. Asking those questions will ensure the project is to your expectations.
By asking the right questions your designer will understand your vision and how to interpret your goals so you wind up with a website that you’re in love with and proud to show off to friends, family, associates, and most of all your desired clients.
Until next time,
P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.
About the Author, Susan Friesen
Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.
Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".