Today’s eTip is about how to avoid turning off potential new clients.
First impressions
Did you know it only takes 5 seconds for a website user to form an opinion of both you and your business?
In those 5 seconds they have judged whether or not they want to get to know you, whether to like you, and should they trust you. Those three components are essential to drawing in your ideal clients and making a connection.
This can all happen whenever anything you do as a business (or a person associated with your business) so it’s important to remember that your online presence can be judged based on more than just a blog post or retweet.
Is your social media too anti social?
Take a look at what you post and what you share.
Are your posts consistently negative or are they more positive?
Are you ranting and raving or are you offering solutions to problems?
All of your posts make an impression and say something about you to your possible new lead(s).
Is your personal presence professional for in person networking? How about your website? Does it say ‘professional’ or does it look home made?
Look at all aspects of your presence online and off and make sure you’re conveying a positive message if you want to attract your ideal clients.
You want all of your branding from your website to your social media and beyond to send a message to potential clients that you will be great to work with.
Keep track of it all and take a moment to asses whether or not all your materials are aligned in design and message and that they properly represent who you are and what you do. If you need any help with any of this please get in touch with me and my team and we’d be delighted to help.
The overall message here to make sure your personal and professional brand makes a positive statement so potential clients get a good idea of who you are, what you do, and why they should hire you/ buy from you.
If you have any questions about finding your ideal client please comment below and if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
