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5 Key Points That Must Be Considered Before Filing A Trademark Application

5 Key Points That Must Be Considered Before Filing A Trademark Application

In my previous articles, we have discussed the importance of choosing a strong brand, how to choose a strong brand, how to conduct a trademark search, the benefits of employing a trademark professional and the differences between the ™ and ® symbols and how to use these symbols correctly.

Now, it’s time to talk about the mechanics of collecting the key information that is required to file a trademark application.   The Canadian Intellectual Property Office is a complete resource for learning about trademarks, trademark searching, filing a trademark application on-line and so much more.

When you arrive at the site, scroll down to the “Services and Information” Section and click on “Trademarks”.  Here you will find all of the information that you will require to file a successful trademark application.

If this is your first time to the site, I recommend that you go to the “Learn Section” and read: A Guide to Trademarks.   This guide provides answers to most general trademark questions in “Understanding trademarks – The basics” and “Filing a trademark application – Getting Started” explains the application process step by step.

The following is a checklist of information that should be collected before filing a Canadian trademark application:

  1. When you file a trademark application, it is important to decide who the Applicant is going to be. Ask yourself – who is going to be using the mark?  Is the mark going to be used by:
    • an individual ie. Mary Smith
    • a sole proprietor ie. Mary Smith, doing business as, Smith Adventures
    • a partnership ie. Smith Adventures, a partnership
    • a corporation ie. Smith Adventures Inc.
  2. What address should you use?
    • Home address
    • Office address

    If you work from home, it is appropriate to use your home address as the place of business for the trademark application.
     
    If you have an office, use the office address as the place of business.  If you move, it is important to make sure that you write to the Canadian Intellectual Property Office and let them know in order for correspondence to reach you.

  3. What type of a trademark are you filing for? There are two main types of trademarks that can be applied for:
    • Word trademark
    • Logo design

    A word trademark is the most common type of trademark – it is a word or words shown in plain block letters, for example: INFUSE WORKS.
     
    A word trademark affords you the broadest scope of protection.  This type of trademark provides the most flexibility because it is not limited to any particular type font or logo design.
     
    A word trademark application allows you the right to use the mark in any logo design form and you are not required to file a new trademark application, if and when, you update the type font, colour, logo design and/or icon.
     
    The second type of mark is a logo design trademark.  It can consist of a word or words in a particular type font, colour, graphic design and/or icon.
     
    A logo design trademark is limited to the extent that if the logo design undergoes changes or is updated in the future, a new logo design trademark application should be filed to protect the new variation.

  4. Will the trademark be used on goods, services or both?
    • Goods
    • Services
    • Goods and Services

    At the time of filing your trademark application, you must provide a list of the goods that you are planning to produce/manufacture and/or describe the service(s) that you are planning to provide – in ordinary commercial terms.
     
    Sometimes, this is not always easy because the Canadian Trademarks Office likes goods and services to be described in a certain way.  In order to make this task easier, the Office has developed a Goods and Services Manual.
     
    You should refer to this manual and search your particular goods/services prior to filing the application.  This is one of the most important parts of filing a trademark application.
     
    Over 35% of trademark applications experience difficulties during examination because the description of goods/services has not been defined correctly.
     
    Remember you cannot add to your description of goods and services once your trademark application has been filed.  Take the time to really think about all of the goods/services that you are going to use the trademark on in the future.  You always can delete goods and services from the application down the road if you don’t use them.

  5. Will the trademark application be based on proposed use or use in Canada? When the application is filed, you must identify the filing basis.
    • Proposed Use
    • Use in Canada

    Proposed use – means that you have not actually produced/manufactured/sold any products or provided a service at the time of filing the application; however, you intend to do so in the future.
     
    Use in Canada – means that you have produced/manufactured/sold products on which the trademark was displayed at the time of sale or you provided a service that you issued an invoice/bill to a customer.

Determining the date of first use is critical to a successful application.  Many applicants use the date of incorporation as the date of first use of the mark.  This typically is incorrect because it takes several weeks/months to get a business up and running.

You may not produce/manufacture/sell a product or provide a service on the date that you incorporate your company.  As a rule of thumb, always use the date that you first sold a product on which the trademark was displayed or provided a service to a customer and issued an invoice as the date of first use of the trademark.

There also are circumstances where you may have both a proposed use and a use claim in one application.  For example, you manufacture and have sold olive oil for one year and you are expanding the product line to include balsamic vinegars, salt and spices.

The application would include a use claim for the olive oil dating back to the first time the product was sold in Canada, and the application would include a proposed use claim for the balsamic vinegars, salt and spices.

If you consider the five key points outlined in this article, chances are good that your application will be successful (assuming of course that you conducted your trademark searching and the mark is available!).

Any inquiries about any of the information contained in this article can be addressed to Sandra Wright at infuseworks@me.com.

About the Author, Sandra Wright

Sandra Wright

Sandra Wright has operated and owned Intellectual Property firms for over 25 years. She is a specialist in the field of Trademark Law. As a trusted Business Advisor and Strategist to start-ups and existing businesses, she provides a focused and strategic approach to corporate organization and operations, corporate communications and corporate governance.

She assists businesses to identify and implement change that directly affects corporate growth and profitability. Connect with Sandra on LinkedIn here.


2 Pro Tips for Shooting Professional Looking Social Media Videos

In continuation with our article last week about video marketing strategies to help showcase your business, today’s video eTip is to help you improve the quality of your videos.

 

Of course, if you’re going to display a video on your homepage you would want to hire a professional videographer to assist you with that project. The intention of this blog is to assist you with creating videos for your social media accounts to engage with your potential customers and build your professional-looking brand exposure.

How to improve how your video looks

Have you ever clicked on a video and it just didn’t look right? For example, the colour was a little too yellow, or the footage was too grainy, or the quality just wasn’t up to industry standard? The main reason for this is usually lighting.

Poor lighting can potentially be a big distraction for your viewers, because instead of focusing on the content you’re providing they are being distracted by the quality, or lack thereof in your video.

Earlier in my career I was fortunate enough to work as the first paid Master Control Operator for our local cable vision studio, MSA Cable 3. While employed there I was able to learn a lot about video production, lighting, audio, directing and editing video.

Typically, in a studio set-up they use a lighting setup called three-point lighting. The three main light sources are:

  1. 3 light video shoot set upBacklight

     
    A backlight is a spotlight that shines on the back of your head, behind your head. The reason for this lighting is to remove all the shadows from the background of your shot.

  2. Fill Light

     
    A fill light usually has a broader spectrum which creates wider range of softer diffused light. Usually a fill light will be off to the side of the camera and it fills the whole space.

  3. Key Light

     
    A key light is more of a spotlight that is focused directly on and more in front of the subject.

With these principals of studio lighting in mind there are a couple of ways you can emulate them and improve the quality of your video.

Window Light

Have you ever heard a photographer mention they are running out of daylight? That is because natural light is often the best light for lighting your subject.

You can take advantage of natural light by getting in front of a window and using it as your fill light.

If you’re shooting outside try not to stand in direct sunlight because this can light your subject too much and over expose the video. The reason this doesn’t happen in front of the window is because the window naturally diffuses the light and makes it softer.

Lamps

It’s going to be tricky to get a back light unless you have an overhead light. However, you can utilize lamps to add more fill lights or even a key light to your video setup. In my video above I am using several lamps as well as window light to improve the lighting of my video.

How to improve how your video sounds

Audio may not be the first thing you think about when you’re creating a video however it is vital to the quality of your video. For instance, if someone watching your video can’t hear what you’re saying then they won’t take away any value you’re providing.

In the video above, you’ll probably notice that I’m using a lapel mic. These mics are generally cost efficient, will raise the quality of your video and are compatible with your smartphone.

Previously I have used a headset microphone while recording video on my webcam at my computer. While this works just fine, the down side to a headset mic is a lack of mobility.

Another option to consider is purchasing a handheld microphone. However, for creating social media content that may be a little too over the top.

And finally, you can always use the internal microphone on your phone. While this is the least expensive option, there are some hurdles you will encounter when using your phone’s mic. The best use for this mic is within proximity to you, for example a selfie. If the phone is too far away that’ll create sound reflections and cause room noise to compromise the quality of the audio in your video.

If you have any questions about improving your video quality to strengthen your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2 Pro Tips for Shooting Professional Looking Social Media VideosClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Do Your Users Interact With Your Videos?

video marketing tips

Beyond Engagement: How interactive video marketing brings another dimension to the user experience

We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, and where the user ends up are all important.

Another step you can take to make the most of your efforts is to make the video interactive.

This may seem daunting and the idea intimidates a lot of people but there are ways to go about it that are often easier and more cost effective than you’d think.

Here are some excellent tools that can help you turn your videos into an interactive experience:

Adventr

Adventr is a free tool though it has tiered pricing options for those looking for more. This system allows the user to choose based on selection offered during the video putting the user in a position to enjoy more than one outcome and more than one story.

The drag and drop administration puts you in control of the narrative you create. When the video pauses at certain points you offer the user choices that then determine the outcome!

For those looking to draw the user in or convey a message that requires interactive elements this tool is ideal and you can try it free before committing to anything.

Feeling ambitious? Try these video marketing tools that can make your video interactiveClick To Tweet

Klynt

Klynt is another great tool that makes interactive video making easy. They also offer drag and drop video creation that offers up neat opportunities such as adding in specific paths the user can take from or from within the video as well as adding clickable icons that link to pages within your website that may provide further insight into the subject matter for your user. It’s like linking from within your video!

There are more great ways to use this service as seen in this demo example of a dynamic landing page menu to start your video. Now you just have to get creative.

Not sure what kind of video style is for you? Try our previous post: 7 Video Marketing Methods for Greater Business Exposure

Pageflow

A somewhat more advanced tool this one will take you a few hours to toy with but if you’re interested telling stories in your videos then this is ideal.

This system allows for inserting everything from audio tracks to adding fade in text effects and more. If you have a certain point in your video you want linked to a url within your site just add it as a hotspot linked by either text or an image.

Add a map and make it interactive to allow the user to choose where to go and when they get there have a video about that section or locality.

It depends on how much time and effort you’re willing to put in but if you want to really make a splash and excite your users this could be a great way to do it.

Odyssey

Odyssey is much simpler than the rest. Though you might be intimidated by words like documentation and .js this one is in fact quite easy to use with 3 options to tell your story with.

Slides, scrolling, and torque are the 3 types of videos you can make with this system. By taking your time and reading the documentation you can use this one quite easily to make your videos a journey for your users.

While mostly map based this system does offer options on how to get your user to engage with your content and if you’re stuck that same documentation is there for easy reference.

Creating videos can be a lot of fun. If you’re running into obstacles or need help getting started then please sign up for our Social Media Membership Program. We have great lively discussion and learning sessions designed to help you grow your business by making the most out of your online efforts and social marketing.

Thanks for reading,
Mark H

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you liked what you read here, you will want to sign up for our newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


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Do Your Users Interact With Your Videos?Click To Tweet

3 Fertile Strategies to Grow a Successful Business

3 Fertile Strategies to Grow a Successful Business

I have shared with you the seasonal rhythms of nature throughout this year to help you be more successful in all you do, personally and professionally.

Aligning yourself with the available energies around you can make things a whole lot easier. Processes can become more natural and true to what is right for you.

As we celebrate summer solstice, we enter into a season of high energy for growth and expansion. Ideally, it is a great time to tap into that energy by promoting and connecting with your ideal client so that both of you can grow and expand.

But it is more important to have done a few things before you are ready:

  1. Site Preparation – as a farmer and arborist, I learned long ago that the most important thing to do is make sure the soil is the best growing medium possible to sustain the plants.
     
    The soil is your business foundation. It must contain the right nutrients and be easy to turn so the young roots of your offerings and clients can prosper. The more time you spend preparing the soil for optimal growth, the easier for your prospects to take root.
  2. Fertile Seeds – Selecting the right seeds to plant is also critical. There are so many different kinds of systems and approaches out there to choose from. Make sure you pick the best ones for not only your desired outcome, but meet your ability to cultivate them successfully for this growing season.
     
    Same thing goes for the clients that you decide to work with. Are they appropriate for the growing conditions you have to offer? Will you be able to nurture them so they achieve optimal growth under your care?
  3. Weeding and Watering – When the seeds sprout and shoots take off, it’s time for your full attention to cultivate their growth. Regular watering is required along with effort to keep the growing space free of unwanted plants that can compete with what you want to nurture.
     
    Once they are big enough, they can outcompete most anything and will grow and flourish.

Once these strategies are in employed, you are able to thrive with your offerings and networking in the height of the season’s energy. This success will produce a bountiful harvest you can enjoy for a long time.

Here’s to your abundance!!

Elizabeth Walker

About the Author, Elizabeth Walker

Elizabeth Walker

Elizabeth Walker is known as a "natural" in reinventing herself. After nearly 25 years as a consulting urban forester, and more recently a farmer and blogger on sustainability and permaculture, she is exploring ways to help others become the best of themselves with her unique Alignment Magic system.

She looks forward to identifying and engaging her ideal clients through nature-based coaching and mentoring and help them achieve abundant and sustained health, wealth and happiness in their lives. For more information, visit her website: earthbodywellness.net


5 Social Media Video Marketing Strategies to Help Showcase Your Business

I’m certain you’ve noticed a massive increase in social media videos, and you might be interested in using video for your business, but don’t know what to film about.

In today’s video eTip, I’m sharing five ideas for types of stories you can tell on social media.

 

First Determine Who Your Videos Are For

Before you start filming anything, you need to take a moment to figure out who your target audience is.

Who are you trying to reach in your video? You want to make sure you are creating your videos for the right people and sending the right message.

Ensure you are talking to the right people in the right way that will draw in your ideal target market so they can learn more from you and about you.

Your goal is to inform your audience and provide something of value. By showcasing your expertise, you are building your brand image which will help with conversion rates and potentially attract new clients.

Be mindful of different social media video platforms and their allowed lengths

Each social media platform has its own rules as to how long they will allow your videos to be. Here’s a quick reference guide:

  • Facebook allows up to 2 hours of video (though you probably wouldn’t want to use all this time),
  • Twitter allows 2 minutes and 20 seconds,
  • Instagram provides one minute,
  • Snapchat gives ten seconds and
  • Vine gives 6.

Be mindful of these guidelines  but keep in mind I am talking about video more suited for Facebook and YouTube. You could also make truncated versions of these videos for other platforms.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

5 Ideas for Social Media Videos:

  1. Share Your Knowledge

    This is an opportunity for you to share your expertise and knowledge with your audience. Demonstrate you have something of value to offer your target market.
     
    This is your chance to show your skills and give people an idea about what your business can offer.
     
    If you have the sacred gift of knowledge, this is a great opportunity to exercise it.

  2. How-To Video

    Demonstrating how to use a product or showing something step-by-step in a video can be highly effective.
     
    Taking some of your FAQ and answer them in video by visually showing customers how to solve their problems. You can also show them how to access features and promotions they didn’t know about.

  3. Answer Questions

    Facebook Live is great for this. You can get on video, interact and answer questions. This is a great way to show you care about your audience and want to address their concerns.
     
    It also gives potential customers the opportunity to learn about your business and its services. Instead of using Facebook Live, you could pre-record a FAQ video and post it. Here, you can answer previously submitted questions to give you time to prepare your responses. This allows you to create themes for your videos and map out areas of concern you might hear from clients or potential clients.

  4. Behind the Scene

    Make a video and share what’s going on behind the scenes. You can demonstrate how you are creating products or show the activity happening in your warehouse if you have one.
     
    Highlight the beauty of office life by showcasing your employees and the collaborative efforts of the people working there.
     
    Even if you work alone, there’s always something you can bring to light in a “behind-the-scenes” video.

  5. Tell Stories

    Telling stories is always a great way to capture the interest of your audience. You can share experiences your audience would relate to. Provide insights about you, your company or events you’ve attended.
     
    Tell stories that relate to your business and its core values. Tell stories for entertainment, information and inspiration.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Social Media Video Marketing Strategies to Help Showcase Your BusinessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Video Marketing right for you and where should you use it?

Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs

Is Video Marketing right for you and where should you use it?

Video marketing is a hot topic for us lately and for good reason.

Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits.

To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.

For tips on how to make the right video for you or your brand see our post:

7 Video Marketing Methods for Greater Business Exposure

Is video marketing expensive?

Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost you anything other than your time. You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.

When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.

Where should you use video marketing?

  • Include video in your page content

    A study by Mist showed that having video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%.
     
    Having a page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is  highly valuable then it becomes a constant struggle against your competitors.
     
    Increasing your page 1 rank chances  by 53% makes a strong case for including video in your online marketing
     
    Whether your summarize in a talking head style video or use Power Point to create a slide show video having that  in your content is a great way to make the most of your video marketing.

  • Include video with your blog posts

    You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people?
     
    When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website.
     
    SEO authority moz.com found that by providing a video along with the blog’s text and images you expand your reach by 3X and that means 3X the users and 3X the link earning.

Should video marketing replace your blog?

Generally no but it should be made a part of it. While online videos represent 69% of all global consumer online traffic in 2017 and 69% is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.

It’s likely still trending that way but don’t let it override your established efforts. User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than switching over all together.

How do you know if video marketing is right for you?

The easy answer is it most likely is but to be sure its good to test the waters.

Try some A/B testing between pages and posts and see how your engagement is with your users. You likely won’t affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.

Additionally for further insight you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.

You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketing’s stats vs. the stats after you added your video.

Bonus tip for marketing videos towards women

Marketing to women? A recent study by adeliestudios.com found 83% of Moms turn to the Internet when they need answers.

83% of moms search for answers to questions onlineClick To Tweet

It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that’s easy to receive. And that means including video with your content.

Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user friendly format.

Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.

Marketing online is not easy and there is a lot to learn. If you are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Find out if Video Marketing is right for you and where should you should use it!Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Properly Frame Your Social Media Videos

Have you ever watched a Facebook video and felt something was “off” about it but didn’t understand why?

In today’s video eTip I’m covering how to frame your social media talking head videos properly in order to avoid a similar disconnect with your audience.

 

5 Ways to Frame your Social Media Videos for Optimal Results

One of the things many people don’t know about me is that I have an extensive amount of video experience from working at our local cable company, MSA Cable 3, many years ago.

I was the first paid position as Master Control Operator and while there had the opportunity to learn
from the pros about video editing, directing, producing, lighting and camera work.

Back then our crew would head to the Abbotsford Airshow every year and shoot behind the scenes footage of the jets and even go up in the planes with a hand-held camera in tow to get some incredible shots from the sky.

More recently I attended the Vancouver Film School and took a semester on video editing and production. For this reason, I’m very passionate about video and want to share my knowledge and experience about videos to you so you can create professional looking videos for your social media marketing.

Here are a few of the technical details in relation to framing you need to be aware of when shooting your next video:

Where You Are Positioned In the Video

When standing in front of your camera, ensure you are positioned in the middle of the frame. Do this to avoid taking your audience’s attention elsewhere and be distracted by what is getting equal billing to you.

If you are off to the side, if diffuses the focus on you. The exception to this of course is if you have others in the video aside from yourself.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

Avoid this space from being too much or too high as that will result in you “floating” in the shot.

You also don’t want too little space either. Avoid cutting off your head or having the top of the camera frame “sit” right on your head.

Where to Look

Ensure you are looking right at the camera lens. This is a common occurrence when using a smart phone to shoot videos.

Often we naturally look at ourselves appearing in the screen monitor when recording; however, this is not where the camera lens is, and this causes you to not be looking directly in the eyes of your viewer.

Regardless of what kind of recording device you’re using, experiment to find out exactly where to look so you are looking directly into the camera lens as opposed to watching yourself in the monitor.

Use Varying Frame Sizes

Something that adds interest to your videos is varying up the frame sizes using the zoom feature. Zooming in and out adds variety to a static shot, capturing your audience’s attention more.

There are 3 different shots you can use:

  1. Tight head shot – a close up of your head typically from the chest up.
  2. Mid framed shot – where the camera is pulled out a bit more and shows more from your waste up.
  3. Wide shot – a wider frame showing more of the full body.

Without having the luxury of a cameraman to do the zooming in and out for you, you can do these varying shots during editing.

When I shoot my videos, I record them as a wide shot and then use Camtasia or Abode Premiere Pro to do create the varying frames. There are many other free and low-cost video editing tools you can use as well.

Incorporate the Bottom Third

The bottom third is literally the space at the bottom of your video that begins two thirds of the way down, spanning until the bottom of the frame.

This is where displaying closed captioning is done, which is very useful for YouTube and Facebook videos. Stats tell us a large percentage of people do not turn on the audio when watching a Facebook video so using closed captioning provides an alternative way for them to receive your message.

You can also add a graphic in this space that displays your name, logo and website address or any other kind of call to action to promote. This makes an effective visual reference the audience can see and make note of.

The next time you record your social media “talking head” video, keep these pointers in mind and frame your shot in a way that will get you the best results. Your viewers will then be interested and captivated as opposed to feeling disconnected and moving on.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Properly Frame Your Social Media VideosClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Hidden Transformation Opportunities When Under Pressure

3  Hidden Transformation Opportunities When Under Pressure

In entrepreneurial life we are under constant pressure. Some imposed by our clients and some by our own expectations.

Cash flow needs to stack up and customers need to be satisfied.

The more pressure we are subjected to the further we can move from feeling good to being under pressure. The stress that begins to accumulate can also stifle the joy that we would otherwise feel.

These are a few of the negative outcomes of pressure. But the good news is, there’s hidden silver linings in such moments that are often under debated.

There are three main ones detailed in this article. Each of these points shed light on an opportunity for transformation when facing pressure.

  1. Overwhelm Teaches Self-Awareness

    When we are in overwhelm there is a part of our emotional system that begins to flare up. It will show its presence in a variety of ways.

    It could be a silent moment of swallowing back a tear.  It could be an abrupt word with a colleague that alerts us that our internal emotional state has lost its center.

    When we lash out it merely indicates we are not happy internally and we have inadvertently slipped into judgment of those around us.

    When we fail to find time to connect diplomatically, we are momentarily forgetting what it means to be a compassionate human being.

    But worst of all these outside indicators are pointing to internal sabotage.

    We are judging others because we are in fact still judging ourselves! The internal judge is always stronger towards self than others.

    We are lashing out because we are failing to connect with our deepest joy-filled, calm space inside. IF we were grounded in this way, the abruptness would not have arisen.

    Thus we are not being compassionate toward ourselves because had we been, we would have chosen a joy-filled inner state! This is a sad truth….

  2. Understanding Leads to Self-Compassion

    Once we are aware that living with pressure is failing to be compassionate to ourselves, a moment to reflect can change everything.

    The reflection could evaluate how our biggest recent success arose? Did it happen under pressure or was it a byproduct of when we were the most calm?

    I know for sure, the more I stay calm and enjoy myself the easier it becomes to manifest what I want. In fact our earliest successes often came with ease, unexpectedly, whilst we were simply being ourselves and enjoying ourselves!

    They did not arise because of self imposed pressure, and we forget that when we live our entrepreneurial life!

    If we see it as we are wasting energy when we pour it into worry, panic or imposing stress or feeling outside expectations, we might become more thoughtful about this wastage.

    Instead all that energy could be redirected and used more resourcefully. By keeping the momentum on the task at hand we become more productive and HAPPIER too.

    This is self-compassion… reuniting us to our original desire to be in this particular line of work.

  3. Breath and its Connection with Fear

    If you watch yourself carefully, when you are under pressure, your breath does not go so deep into your belly. It sort of remains in the upper quadrant of your body and sometimes is held back and constricted.

    Try to experiment right now. Imagine a stressful situation and watch what happens to your breath.

    It naturally becomes shallower. Stress is always accompanied with fear. “Fear I won’t make my rent.”, “Fear I wont be able to satisfy the deadline.”… Fear to be rejected, criticized etc.

    When we are calm, the nervous energy in our body is not felt.

    Instead the fear that surfaces from not meeting expectations dissolves into its polar opposite- and fills your body with excitement and anticipation of success. It has a very light and expansive feel to it.

    This is the sort of feeling you initially felt when you first launched into this career.

    So in its simplest form, when under pressure remind yourself to breathe deep down into your feet. As soon as you do that you will start taking the energy away from fear and overwhelm, into grounded-ess.

    Use the earth to support you. Push the breath deep down into the ground, through your feet, as if you are laying roots into the floor to support you.

This simple act of self-awareness can redirect you back into your current moment reality, away from the emotional volatility that comes with pressure.

Use these moments to reflect, become more aware and use your breath to become more self-compassionate!

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


How Video Establishes “Know, Like and Trust” With Your Target Audience

How Video Establishes 'Know, Like and Trust' With Your Target Audience

Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster

In last week’s article, I talked about the importance of incorporating video into your business marketing strategy.  One of the top reasons I mentioned was how video increases your target market’s confidence in you.

And when it comes to compelling people to purchase from you, that confidence must be fully established first.

Confidence is key in compelling people to purchase from youClick To Tweet

This is what we call building the “Know, Like and Trust” factor with potential clients.  As a business owner, your goal should always be to focus on these three areas in any marketing you do.

One of the best places to help you establish the “Know, Like and Trust” factor with your  target market is by using video is on Social Media.

Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you.

So how do you go about building the “Know, Like and Trust” factor with your audience through video?

Providing Value

The first thing is to determine what your target market would find of value. If you’re not giving your potential clients something they want, then they have no reason to watch.

That value can come in a few different ways. A video can be:

  • Entertaining
  • Informative
  • Inspiring or motivating
  • Interesting
  • Engaging

Think about your business and how you can create videos that your target audience would appreciate receiving from you. You may have noticed most all of my videos are of the “Informative” nature through my eTips.

Depending on the industry you are in and tapping into your own unique personality, see what types of videos would work best for you and would resonate the most with your audience.

Since developing the “Know, Like and Trust” factor is a fundamental in business marketing, let’s dive a little deeper into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.

Building the KNOW Factor

If you’re like most entrepreneurs and small business owners, you are the face of your business. You don’t have the luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out there, pounding the pavement and getting visible in front of your potential clients.

This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering more about what you have to offer, which can then lead to a sale.

Getting in front of a video is a great, quick way to accomplish this.

So when creating social media videos, always have your target market in mind and ensure you are infusing not only value into what you’re producing but also some of your personality so people feel they are seeing a friend every time they watch your video.

Building the LIKE Factor

As people get to know you through your videos, something else is going to happen. You’re creating an opportunity for them to also like you.

This is where knowing and understanding your ideal target market really becomes important. People aren’t going to purchase from you if they don’t like you.

Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? Well your audience is judging you the same way.

Of course you can’t get everyone to like you but what you can do when you’re creating your videos is to be:

  • Uniquely Yourself – there’s no point in trying to act like someone else. Just be you and you will draw your followers in naturally.
  • Genuinely Authentic – honesty and even some vulnerability will help people feel they are not watching a rip-off artist in action.
  • Timely Relevant – produce videos your target audience wants to watch and when they need to see it in order to convert them into paying clients quicker and easier.
  • Unabashedly Visible – don’t hide behind the camera, people need to see your face in order to be able to like you!

Building the TRUST Factor

When all is said and done, if someone doesn’t trust you, they will never do business with you. Period.

Sometimes business owners automatically assume people should trust them but may unknowingly be doing things that has the opposite effect.

Here’s some ways you can establish trust with your ideal target market:

  • Provide Value – Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want to buy from you. They are not going to trust you know what you’re doing if you don’t provide proof you do.
  • Pursue Excellence – The more you provide the best you have to offer by way of skills and expertise, the more you are building trust by showcasing your ability to solve the problems your target market has that your product or service provides.
  • Be Consistent – Randomly producing videos is not going to get you the traction you need to establish authority in your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a schedule and commit to it. Whether it’s once a month or once a week, that consistency will get you the results you’re after.
  • Avoid “Salesy” Language – People don’t like to be sold to. Avoid trying to “sell” your products or services and instead focus on providing value. This will draw people in as opposed to repelling them.
  • Provide Unique Content – They say there’s nothing new that can be said about any given topic but what you can do is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn’t been talked about before. Above all, avoid copying someone else’s work – that’s just wrong.

By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes your authority in your industry and helps develop the “Know Like and Trust” factor with your ideal target market.

Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a source of referrals for your business.

If the thought of doing videos for your social media marketing is too frightening to consider, or perhaps you simply lack the know-how on how to get started, I invite you to join my monthly Social Blast membership program where I cover topics like these and others each month in a live training call. Click here for details and come join our group today: www.socialmediagroupcoaching.com

Go now,  create videos and get your best brand-visibility foot forward to generate more leads and sales for your business!

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Video Establishes “Know, Like and Trust” With Your Target AudienceClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Video Marketing Methods for Greater Business Exposure

Did you know Facebook videos get 135% more organic reach than photos?

Today’s video eTip is about using video to your marketing advantage so you can build more business exposure, especially on Facebook.

Watch to find out the 7 different ways you can create video where many of them don’t involve you having to be in front of the camera!

 

It’s no secret video is where it’s at right now, especially in the social marketing scene. There’s lots of reasons for its popularity and tons of stats to prove video really should be incorporated into every entrepreneur and small business marketing arsenal.

Here are seven different ways you can create video to boost your business brand exposure and gain more traction on social media:

#1 Talking Head Videos

Just as I’m doing in the above video, “talking head” simply means standing in front of the camera and, well, talking.

What you talk about can be anything from a teaching point to a stand-up comedy routine! The point is to get yourself out there to showcase your personality, expertise and build the “know, like and trust” factor with your audience.

#2 Live Action Video

If you’re attending a live event, workshop or concert even, taking your camera and posting footage of what you’re seeing is the live action video definition.

You could do your own commentary by explaining what you’re witnessing or let the audio from the stage be what the viewer listens to.

These types of videos are great for Facebook Live, showing what you’re experiencing in the moment.

#3 Video Interviews

This form of video has been around for ages and is still popular today. Find an expert that you know your target market would find interesting and do an interview with them.

I’ve recently done a few – check out this one with Law of Attraction expert, Dana Smithers or this one with Kindi Gill about the importance of investing wisely in your business.

#4 Video Animations

Another popular form of video that seems to be coming back into popularity is animation. This is where a video is put together through a variety of images and drawings, making the video “come to life” through the animation artwork done.

A popular service that helps create such videos is Animoto.

#5 Video Voice Overs

Not too long ago, I was very camera shy. My first attempts at video were of me recording an audio of my eTip and then laying that over a static image.

We also see a lot of this lately on Facebook where someone has taken an inspirational image and put an audio track to it, making it a video, which then gets a higher reach than if it were just an image.

#6 Video Slideshows

Microsoft PowerPoint is a great tool for not just business presentations, but also creating videos with. The later versions facilitate audio tracks so you can record a whole presentation and export it as a video.

#7 Video Screenshares

In my Social Blast monthly membership training program, I use this technique to teach my students in a way that allows me to literally show them what to do and where.

Camtasia or any other type of screenshare software allows you to speak while demonstrating what you’re talking about on your computer. YouTube is full of such demonstration-style videos.

These are a sample of ideas on what you can do to use video in your marketing strategy and build your business brand exposure. Get yourself out there and give it a try!

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

7 Video Marketing Methods for Greater Business ExposureClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".