eBusiness Blog

SEO: Using Video for Better Google Brand Exposure

Does it freak you out to do videos that will help with your online marketing efforts?

Videos play a big role in SEO that can drive qualified traffic back to your website. Take advantage of the momentum video has right now. Today’s video eTip shares some ideas on how to do that.

 

Considering YouTube is a major search engine, there’s great opportunity for your business to take advantage of that real estate and expose your business brand to a larger audience.

How to Incorporate Video Into Your Online Marketing

Right now video is hot – it’s capturing people’s interest and business owners should take advantage of this momentum.

One way to do that is incorporate video into your marketing methods while utilizing search engine optimization methods to those videos for extra impact.

So think of a topic your target audience would find of interest, or help answer a question they might be typing into Google, and do a video on that subject.

These searchers will find your video, watch your content and now be further exposed to your business brand and what you have to offer.

Even if they may not be shopping around specifically for your product or service at that moment, they are now aware of you and will think of you if the need arises or perhaps refer you to others.

What to do with Video to Maximize Your Brand Exposure

When you create a video, first add it to YouTube but also add it to your WordPress blog for even more business exposure.

This is what I’m doing with these video eTips by embedding my YouTube video here into a blog post. Now when people do a search on my video topics, they will either find my video in YouTube or here in my blog.

Videos are a part of what’s known as relationship or pull marketing and may not get you immediate results but will give you long-term benefits in brand exposure and recognition.

Give Your Videos SEO Juice for Ideal Exposure

Your goal is to get in the top 3 pages of search results.

Do this by ensuring your video title and description is SEO optimized with brand-related keywords so the search engines pick it up when your target market is doing a search on your topics.

You’ll want to SEO optimize your YouTube video views as well as the WordPress blog post that has your embedded video into it with keyword-rich title and description meta tags.

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO: Using Video for Better Google Brand Exposure Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Ugly Truth: Why SEO Isn’t Driving Better Website Sales

Why SEO Isn't Driving Sales for Your Website

7 SEO-Related Strategies You Can Do Now to Increase Website Conversions

It’s been said you can lead a horse to water, but you can’t make him drink.  This is certainly true when it comes to online marketing as well.

While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales.

After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business.

How to harness the power of SEO to drive more sales for your businessClick To Tweet

What SEO Is

SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings.

Basically that means when your potential customers type keywords related to your business in search engines such as Google, your website comes up higher in the search results.

There are many approaches to SEO.  Three common ways include:

  1. Optimizing the main and blog article pages of your website
  2. Link building
  3. Creating keyword-rich content

Google (and other search engines) loves websites that are highly relevant for a given keyword phrase.  So the key is to create valuable content that is optimized for a popular keyword phrase.

Google loves highly relevant, keyword rich content in websitesClick To Tweet

Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.

What SEO Isn’t

SEO does not guarantee you will get more sales or lead conversions. Its sole purpose is to get people to come to your website only.

However, driving traffic to your website with SEO is only half the battle.  It’s also important to make sure your website is designed in a way that converts those leads into sales.

When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

How Do You Improve Website Conversion?

This is where it really pays to hire a marketing firm to analyze your website. 

While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.

Here are 7 ways to unleash the selling power of your website:

  1. Capture lead information

    Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up. 
     
    This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.

  2. Make it simple

    Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs. 
     
    Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.

  3. Build trust fast

    First impressions are critically important.  Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.
     
    You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics. 
     
    Add contact information on your website so customers can ask questions and overcome their objections.  A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.

  4. Build rapport

    Not every visitor will buy right away.  The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in.
     
    They might not trust you yet so offer multiple options that help potential customers stay connected to you.  This can include social media, consistent newsletters, and/ or a blog.

  5. Add incentives

    Create an exit page that gives a special offer before they leave the site.  You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more.  Email them a special introductory discount thanking them for being a new customer.

  6. Keep it focused

    A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.
     
    It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.

  7. Develop a cohesive strategy for each product

    Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy. 
     
    Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.

SEO and Website Conversion – The Winning Team to Sales Growth

If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion. 

Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Ugly Truth: Why SEO Isn't Driving Better Website SalesClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Top 10 Tips to Building a Balanced Business

Top 10 Tips to Building a Balanced Business

I started my business to create more work/life balance.

Honest. Ok. You can stop laughing now…. Anytime!

If you are still laughing at the naiveté of my younger self, then you must be in business for yourself as well.

You know all too well about the many long hours you put in; the constant drain on your time and your bank account; and the passion that comes from working day and night on either a) something that you love or b) something that you are now so far into that you can see no way out.

What if I told you, you could build a business that was balanced from the get-go?

Well, I guess that involves understanding what it means to be “in balance” in your business.

Most people assume the definition of work/life balance involves spending less time at work and more time doing something other than work that you love.

A quick online search brought up these definitions, all rooted in a similar thought:

“Work-life balance is a concept including proper prioritizing between “work” (career and ambition) and “lifestyle” (health, pleasure, leisure, family and spiritual development/meditation). This is related to the idea of “lifestyle choice.” – Wikipedia

“Work-life balance is knowing what feeds your energy.” – Jacki Zehner, CEO of Women Moving Millions

“Work-life balance is about getting more sleep.” – Amy Errett, cofounder of Madison Reed

“My secret to having work-life balance is to schedule in my fun.” – Monif Clarke, CEO of Monif C. Plus Sizes

And…

“Work-life balance means making decisions around where, who and what you’re going to sacrifice, because you can’t do it all,” – Nike Taranto, Cofounder of Plated.com

I also turned to Richard Branson for his tips on achieving a healthy work/life balance. That man seems to be always having a good time, and with his success, I figured he must have some “secrets” up his sleeve.

Here are his:

  1. Rise Early
  2. Limit Screen Time
  3. Write lists
  4. Make time for sports
  5. Make time for loved ones
  6. Embrace something new (or do something new every day)

I like how Branson just ASSUMES you are going to love what you do every day. It didn’t even make his list!

So what I’m hearing from the above is work-life balance involves prioritizing; doing things you enjoy; having fun; and sacrificing some things.

I agree with all those statements – except for the word sacrifice.

I believe in choosing what’s most important and prioritizing what will make you the MOST happy, fulfilled and successful in your business and in your life.

Here is my definition of work/life balance:

“You are “in balance” when you are happy.”

Yikes, now that’s a new can of worms to open, not only am I asking you what it means to be balanced, now I’m also asking you what it means to be happy too?

So, let’s translate that to starting up a business that you love to work in.

What do you need to be happy (and consequently balanced) in your business?

Here are my top 10 tips to being balanced and happy in your business:

  • Start a business doing something you love
  • Hire out the pieces you don’t love doing yourself.
  • Honour your need for rest when you need it
  • Cultivate the important relationships in your life so you don’t replace all of them with work
  • Run your business from somewhere you love being, day in and day out
  • Set up your business so you, as a person, thrive in it
  • Decide up front what it means to be successful in your Balanced Business – and make sure you count more than money in your Success Variables – what does success mean to YOU and to your business?
  • Surround yourself with people you enjoy working with and who share your values in your business.
  • Do something just for you every day.
  • Know what YOU need to be happy.

Yes, when you are running your own business, it all starts with you. The more you know yourself, your limitations, your personal gifts and what fills your tank, the more you can create a life and a business that you love to be in and where you will feel balanced, no matter how much you work and no matter what other people may say.

Because, if you are working most of the time and LOVING it, I would argue that you are balanced.

All this because you get to define it and you get to create your own Personal Business Equation – which defines success on your terms.

What do you need to feel in balance in your business or anywhere for that matter? The more you know that up front, the more you can be assured you will be enjoying the fruits of your labour for many, many years.

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


Why Google SEO Algorithm is Penalizing Your Website

Do you know if your website is search engine optimized or is Google penalizing it for not being SEO friendly?

There are 2 things you need to be aware of in order to make sure people are finding your website through organic searches and each are focused on the mobile user.

Watch today’s eTip as I explain why Google’s SEO algorithm could be penalizing your website and you’re not getting the search rankings you’d like:

 

Over the last couple of years we have seen a huge increase of the number of mobile users visiting websites.

Because of this, it’s imperative business owners ensure their websites are meeting Google’s standards when it comes to having a search engine friendly site. If those standards are not met, the search rankings fall and organic traffic to the site suffers.

There are two things you want to pay particular attention to in order to meet Google’s standards.

#1: Ensure Your Website is Truly Mobile-Friendly

Paying attention to website search engine optimization can be overwhelming and a full time job. Aside from incorporating standard SEO practices, your website must also be mobile friendly.

This means it either needs to be “responsive” or have a second version of the site that displays nicely on smaller screen sizes. The one variation is for the desktop-sized monitor where the website is displayed in a traditional format. The other variation is a streamlined version of the desktop version.

I don’t recommend having the two versions. It is very hard to ensure each receive the content updates when changes are made due to being two distinct entities.

By today’s standards, building responsive websites is ideal where both the traditional desktop version and the mobile-friendly version is one in the same website.

Having a responsive website simply means as the viewer’s screen gets smaller, the website shifts into a single column format, keeping the text nicely formatted and easy to read, avoiding the user from having to pinch open their screen to see the website content.

Google is penalizing websites that are not responsive or mobile friendly. This means the site is not going to show up very high in the search engine rankings. Google is going to give more weight to websites that are mobile friendly. There is also an indicator displayed in the search results marking if a site is mobile-friendly.

With over 50% of the population now using smart phones, your business will suffer if it is not compliant.

#2: Remove the Pop-Ups

In January of 2017, Google made another algorithm change that affects websites that use pop-up windows. If your website uses pop-ups for list building purposes, your site will be penalized.

The intention here is to avoid the pop-up from impeding on the mobile users’ experience coming to your website. You’ll want to either disable pop-ups from appearing on smaller screens or ensure the popup is displayed in a way that does not adversely affect the user from navigating your site.

If you have any questions about SEO or are worried about your website meeting Google’s standards, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for a qualified web developer who can ensure you meet those standards, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Google SEO Algorithm is Penalizing Your WebsiteClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

4 Steps to Finding the Best SEO Specialist for Your Business Needs

4 Steps to Finding the Best SEO Specialist for Your Business Needs

You have an awesome website, but not enough qualified visitors.

Is this a problem your business is experiencing?

Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists.

Not until it is properly search engine optimized that is.

Potential clients won't know your website exists until it's SEO OptimizedClick To Tweet

So how do you get people to find your website on the first or second search results page of Google, Yahoo! or Bing?

The answer to that question can be very complex.

This is why most business owners invest in search engine optimization (SEO) agencies or specialists to increase their website search engine visibility that will generate more sales leads.

In working with many entrepreneurs and small business owners, the last thing they want to learn about is SEO! They would much prefer to focus on their own business and core competency than to learn someone else’s expertise.

So if your website suffers from low search engine rankings, and you don’t want to have to learn a whole new profession in order to boost those rankings, here are four steps to finding the best SEO consultant for your specific business needs:

How to hire a SEO Specialist to boost your website rankingsClick To Tweet
  1. Determine What You Want

    Websites can be at varying search visibility stages and will have different SEO needs. For example, your website might only need to be ranked better on different search engines vs. needing everything from pay-per-click advertising, ongoing SEO maintenance, content creation SEM (Search Engine Marketing), Social Media Marketing and more.
     
    So before you jump in and try typing the “Best SEO agency in X city” into Google, you first need to determine what you want out of an SEO campaign.
     
    Ask yourself: “What results do I want an SEO expert to achieve?”
     
    It could be as simple as increasing website traffic by five to ten percent within the next six to eight months. Or your objective might be to build your list of an additional 100 qualified leads over a certain time frame.
     
    Having these specific key performance questions answered will help you measure the success of your campaign. But do keep in mind that SEO and SEM are relative where the results you seek can be in direct proportion to the money you are willing to invest.
     
    Keeping your expectations realistic is important, especially when no legitimate SEO expert can promise results that are out of their control when it comes to how the search engines behave.

  2. Shop Around

    Once you’ve determined what you want to achieve, talk with multiple SEO experts to compare which ones are suitable for your specific business needs.
     
    A good search engine optimization campaign is a process that can take from four months to a year to achieve your goals. A good SEO campaign first needs to implement website improvements and then will have a cumulative effect before seeing potential benefits.
     
    If an SEO agency promises high search engine rankings in a fast amount of time, run the other way. No one has the secret to that kind of success unless they were part of the inner circle working at Google.
     
    A good SEO expert should show interest in your business and what you want to achieve with his or her help. Have the expectation they are working as an extension of your current in-house team – someone who is readily available to answer your exploratory questions and provide regular status updates.

  3. Check References & Past Performances

    Past performances can accurately predict the future and what the SEO expert can do for your business. If they have had considerable successes helping similar industries to yours, then they will have no trouble helping you.
     
    An ideal way to check on a potential SEO’s credentials is to ask their former and current clients directly. Find out how effectively the SEO campaign worked and what kind of guidance and suggestions he or she provided throughout.
     
    A good SEO expert should not only solve long-term problems, but also be accessible to answer any questions you might have.

  4. Ask About Their Story

    Knowing the personal story of the SEO candidate can help you greatly with determining whether they will be a good fit for you and your business.
     
    Ask them about how they became a Google partner or what their proudest achievement is. Even ask about their best or worst clients and how they handled difficult clients.
     
    It’s much like hiring a potential employee – you need to decide from the “job” interview, not just from their impressive-looking sales page or the number of Facebook likes they have.

Hiring the right SEO help is crucial to your business’s success. Follow these guidelines to help you find the best person or agency that will help you achieve your goals.

Daniel Simmons is our SEO expert at eVisions Media. If you don’t want to  learn someone else’s expertise by taking on the big task of search engine optimizing your website yourself, give him a call to discuss your goals and see if he’d make a good fit for you and your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

4 Steps to Finding the Best SEO Consultant for Your Business NeedsClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Blog Content SEO to Boost Search Result Rankings

Want to make sure you get the best Google rankings possible for your blog articles? Then you need to be more strategic with what you’re writing, who you’re writing for and how often you’re writing.

Watch today’s eTip as I explain what Google and the other search engines are looking for in respect to your blog articles and how to get optimal search engine rankings for your efforts:

 

Blog article writing is extremely important for many reasons. It is a key component to your content marketing strategy in efforts to drive traffic back to your website.

You want to make sure people find your blog articles and one way that can happen is ensuring the search engines are displaying your articles in the search results when people are searching for your blog article topic.

Consistency and Frequency are Key to Blog SEO Success

Writing a new blog article only once every three months is not going to earn you any Brownie points.

Once a week is far better and even more often that that if possible. The reason being, Google will notice that your website is being updated frequently and will reward your search rankings as a result.

Being consistent is not necessarily related to SEO but it is related to your readers knowing they can rely on you posting a new article in a consistent manner, enhancing the strength of your followers.

Write for Your Audience

Speaking of followers, this is another key component to blog writing. You want to make sure you are writing for the people you want to attract to your website.

These are the people who are most likely to hire or buy from you – your ideal target market – so writing articles they will find of value is paramount.

When you pick a blog topic, ensure it’s on a subject your target audience is going to be interested in. Think about what they might typing in the search engines to find answers about. What will they find of value or entertaining and that’s what you want to write about?

Include SEO Keywords

When writing your post, make sure you have included keywords your target market would most likely type in the search engines when finding information that’s related to your article.

But don’t keyword stuff! (Watch this previous eTip about black hat SEO here.)

Using good keywords in the HTML Meta tags are also good SEO practices.

With each article you write, ensure your keyword is included in the title tag and description tag along with 3-4 mentions of it throughout the body of your piece.

Make the title tag captivating so it pulls your audience in and compels them to read your article.

Use a Hero Image

Including a large hero image at the top of your article is also important. This will capture your reader’s attention and be more apt to compel them to keep reading.

Your image can also be SEO optimized by naming the image file using your keyword. The keyword phrase should also be included in the image ALT tag.

The hero image is also very effective in grabbing attention on social media.

Too Busy to Write? Help is Here

There are many SEO components to a blog article that will get you the best opportunity to showcase your business and bring traffic back to your website. If this task seems too overwhelming for you, this is something we do for our clients on a daily basis.

We write articles for busy entrepreneurs and business owners with SEO and brand messaging in mind. We’ll add those articles to your blog and even send them out as newsletters too.

This is one of our specialties so if you need any help, let me know!

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Difference Between White Hat and Black Hat SEOClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Meta Tags Influence SEO and Website Rankings

Why Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page

How Meta Tags Influence SEO and Website Ranking

If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be associated with that page in order to get better traction in the search engines.

Business owners must think beyond keyword rich content and use SEO Meta tagsClick To Tweet

One of the parts of good SEO (Search Engine Optimization) techniques includes HTML Meta tags. Thankfully, you don’t need to be a programmer to learn the basics of Meta tag relevancy and how you can use them to draw your ideal client in to visit your site.

Unlike the early stages of search engines, adding relevant keyword meta tags won’t rank your website higher up the search results anymore. However, Meta tags are a great way for business owners to provide search engines, and their users, with information about their website.

But when used incorrectly, the negative impacts can be detrimental to your business.

Simply put: Tags, by definition, are snippets of text that describe a page’s content but they don’t appear on the actual website itself, they only appear in the pages’ HTML code.

In this article, I’ll cover the six different types of meta tags and why you need to pay attention to them for all pages on your website, including blog posts.

  1. Meta Keywords Attribute (Aka. Keywords Meta Tag)

    Usually, a good keyword meta tag is a list of 10-15 essential ideas related to your web page. They should be based on a specific theme or topic of discussion on any particular page or post on your site.
     
    As mentioned, the “keywords” meta tag was once crucial in the early stages of search engines. In modern times, however, Microsoft’s Bing is the only search engine that still looks at these keywords. Bing also uses keywords to detect spam.
     
    Since some search engines still these tags in their algorithm, we recommend adding them anyway despite many SEO experts saying not to bother.

  2. The Title Tag

    A title tag, on the other hand, is the most important title tag to use on a web page and blog article.
     
    Each page should have a unique title tag that specifically describes the content on that web page.
     
    You will always find the title tags of each web page at the top of your browser, giving the viewer direction as to where they are and more importantly, gives the search engines a primary look into what that page is about.
     
    Meta Title Tag demonstration in Google

    Ideally, you want to use keywords in the title tag but in a way that makes sense to the reader in efforts to draw them in and want to click to continue reading the piece.

  3. The H1 and Other Heading Tags

    These tags are also important. The search engines will look at these as indicators of context.
     
    In terms of on-site SEO, header tags are certainly here to stay–it has been demonstrated that careful optimization can lead to major ranking increases.
     
    Use heading tags as a means to help organize your page or article:

    • H1 tag: What is this page about?
    • H2, H3, H4 tags: What is this section about?
  4. Meta Description Attribute (AKA. Meta Description)

    First and foremost, the Meta description is a short summary sentence that appears in the search result pages under the Page Title.
     
    Often, the meta description information is what shows up in the SERPs (Search Engine Results’ Page) as the page’s description.
     
    Google description Meta tag example
     
    Even though Google had stated that keywords in meta descriptions have no impact on website rankings, they are still considered very important to many SEO leaders.
     
    We at eVision Media, feel that using relevant, well-researched keywords in targeted demographics & geographic regions can only benefit your website ranking.
     
    Another reason to pay careful attention to the Meta description tag is your SERP sales pitch. Use this tag to describe your page in such a way that the user will want to click.
     
    To make the description sound both applicable and sensible isn’t easy; hence, why, we are here to help!

  5. Meta Robots Attribute

    The meta robots attribute is a lesser known meta tag but nonetheless, ranks as the second important meta tag. These tags direct the search engines on what to do with your webpages:

    • HTML code: index/noindex – whether to show your page in the SERPS or not
    • Follow/nofollow- tells the engines what to do with the links on your pages, whether to trust and “follow” your links to the next pages, or not.
  6. Blog Post Tags

    Although not considered official Meta tags, blog post tags are very valuable to your site’s visitors and to search engines.
     
    Much like in WordPress, tags can be used as “categories” next to every blog post to ensure  visitors find the topics they want to read.
     
    From a visitor’s stand point, blog post tags improve the usability of your website as they can identify specific post topics.
     
    Ultimately, blog post tags categorize information on the web page and group them into topics, which in the end, will increase your site ranking.

At eVision Media, we provide hassle-free SEO services that aid in your success of running your business.

Hiring an SEO professional will avoid you from making costly marketing mistakesClick To Tweet

Hiring internet marketing services will help avoid you from making costly mistakes.

A little mistake you make now could cause large problems for you in the eyes of the major search engines later.

Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google.

If you don’t wish to take on the big task of search engine optimizing your website, give us a call. This is what we do every day and achieve incredible results for our happy clients.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Difference Between White Hat and Black Hat SEO

Do you get emails or phone calls out of the blue from somebody promising they can get your website at the top of the search engines?

Sounds appealing doesn’t it? Sadly no such promise can be made since Google does not divulge how their algorithms work; therefore, no one knows how to get a website to the number 1 search results position.

Many of these people making such promises attempt “Black Hat” SEO techniques to try and fool Google.

Watch today’s eTip as I explain what Black Hat SEO is and the difference between it and White Hat SEO, which is what your online marketer should be doing instead:

 

If you do get approached by an “SEO Expert” who promises you they will get your website to number one on Google and your business will soar as a result, ignore them.

These people are after only one thing: your money. The odds are great that you will not get the results you were promised and you will have wasted your money.

Often they will use illegal “black hat” SEO techniques to try and fool the search engines at their own game. Yes, your website may see a temporary spike due to these efforts, but alas, it will be fleeting and your business reputation will suffer as a result.

Google Penalizes Blackhat SEO Techniques

The illegal and unethical use of black hat SEO techniques can be detected by Google’s Panda and Penguin’s search algorithms. These two algorithms were developed to detect and penalize sites that incorporate these tactics.

Black hat techniques include cloaking, link exchanges, duplicate content, buying links, keyword stuffing, hidden text, link farms, writing specifically for search engines while offering no real value in the content, and over-optimization.

As a result of using these types of SEO tactics, your website will be de-indexed and will not be found when someone does a Google search for your site.

Embracing White Hat SEO Techniques

White Hat SEO is what Google and other search engines will reward you for when it comes to search engine rankings.

Here, the focus is on using researched keywords, writing content for your ideal target market, optimizing your website with optimal META and description tags and other various legal tactics that can be used to help your site be higher in the search engines.

There are many things White Hat SEO specialists can do to get your website visible in the search engines. One thing they won’t do, however, is promise you will be at the top. Ethically, they cannot promise something they do not have any control over.

Stay Away From SEO Scammers

Avoid the temptation of reading scammer’s emails or listening to their compelling sales pitch who are promising you things that are too good to be true. You will not get the results you are looking for.

We have had many clients that come to us who did get talked into an SEO program by somebody who called or emailed them out of the blue. They got talked into it and were severely disappointed. They spent a lot of money with little results and a big mess to clean up.

After working with us, we got them back on track with a long-term SEO program that provided long term results.

Preserve Your Business Reputation – Hire a Professional

You need to invest in professional marketing and SEO in order to drive organic traffic to your website on a daily basis. The goal being to get people into your sales funnel and attract qualified leads.

Whoever you hire to do SEO for you, make sure you vet them properly and only use White Hat SEO tactics. Your website, and more importantly, your business reputation is too important to not do your due diligence first.

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Many SEO Benefits of Creating Keyword-Rich Website Content

How to Use Highly Effective Keywords for a Search Engine Optimized Website

The Many SEO Benefits of Creating Keyword-Rich Website Content

Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online.

And because search engine optimization can be a complex subject, I thought we’d dive further into keywords.

After reading this article, you will be well-informed on the importance of keywords for your website and how to find and use highly effective keywords in order to make your website search engine friendly.

The Importance of Keywords in Your Website Content

How often do you update the content on your website? What about your blog? Has it been abandoned?Falling prey to the busy world of entrepreneurship?

The thing is, search engines love new, current and unique content. They pull the freshest and most relevant content each time a search is performed.

So if your site hasn’t been updated regularly, you can bet your competitor’s content will rank higher than yours in the search results.

Search engines love new, current & unique content; don't miss sales by not being SEO friendlyClick To Tweet

To avoid being ignored by Google and lose out on important organic traffic to your website, it’s important to update it often.

A great way to do this is by consistently adding a new blog article at minimum once a month but more often will get you better results.

(Watch: Overcoming Your Resistance to Blog Writing)

To ensure you provide new and exciting content for Google to index, use different keywords for each article that focus around a specific topic or theme.

Be Careful With Keyword Density

Adding keywords to your blog and website copy is vitally important for SEO but some people can get a little too overzealous and incorporate far too many into their prose.

They write articles using a specific keyword a dozen or more times while aiming for high “keyword density” to let the search engines know they’re targeting that word or phrase.

Unfortunately this strategy actually works against them due to search engines penalizing keyword stuffing.

Instead, focus each piece of content around one or two keywords and let synonyms, variations and so on come up naturally.

Short Tail Vs. Long Tail Keywords

There are two types of keywords to be aware of when writing with SEO in mind: Short Tail and Long Tail.

Simply, short tail keywords are 3 words or less. Long tail are a little different. They are more than 3 words, more targeted and not as broad as short tail.

An example of a short tail keyword would be: “Business ideas” where this would be a highly competitive phrase due to it being so general.

A long tail keyword is more specific such as: “Small business ideas for women entrepreneurs”.

Which then begs the question:

Which Is Better: Short Tail or Long tail?

Short tail keywords have several things working for and against them. If you are trying to drive a lot of traffic to your site, you should use short tail keywords.

But the challenge is if your site is new, you are starting at the back of a very long line while facing an up-hill battle.

Simplifying your options in the table below, you’ll see that long tail keywords are the far better choice for focus and more importantly, getting the highly coveted conversions:

SEO Keyword Comparison Chart

At the end of the day, you need to do what is best for you and your small business.

Finding Ideal Keywords for Website Copy

Keyword research is the process of finding the right keywords in your niche market. This step is important if you wish to grow your blog/website in a shorter span of time.

There are various methods you can use to find keywords. Here are a few we prefer to use at eVision Media:

15 Top Keyword Research Tools

  1. Google Keyword Planner (Free) You must have a Google AdWords account to access.
  2. IMForSMB (Free) Great for localized businesses but has a very limited range of industries.
  3. Long Tail Pro (Free Trial) A very comprehensive keyword tool finding profitable keywords.
  4. 7 Search (Free and Fee Based) Used mainly for paid advertising keyword searches.
  5. Soovie (Free) Multi-platform based tool.
  6. Seed Keywords (Free) Create your own scenarios; very useful for specific niches.
  7. Hit Tail (Free Trial) A long tail keyword tool.
  8. Keyword Tool Dominator (Free Trial) Uses Google, Amazon, You Tube and Bing databases.
  9. Term Explorer (Free Trial) Used by many in-house and SEO-based companies.
  10. SEO Cockpit (Paid) More useful in Pay Per Click paid advertising scenarios.
  11. SEM Rush (Paid) An online tool that lets you find great keywords. You can also put in the URL of a website and it shows all the keywords your website is ranking for.
  12. Word Tracker (Free) One of the best free alternative tools to the Google Keyword Planner that reveals 1000’s of profitable longtail keywords with SEO competition.
  13. Moz Keyword Explorer (Free Trial) Great tool to discover and prioritize the best keywords to target.
  14. Buzz Sumo  (Free Trial) Helps you see what’s being shared so you can get a handle on what’s popular on social networking.
  15. Keyword Tool (Free) One of our favourites. A great Keyword tool that helps you find the keywords people are typing as a Google Search.

There are many benefits to conducting high level keyword researches, including this can lead to thousands upon thousands of long-tail searches.

You probably won’t use all 15 of these tools since many provide the same level of features, but it’s worth it to experiment with several if you want to tackle SEO alone without the expertise of an SEO professional.

Why You Should Hire a SEO Professional

Hiring an SEO professional saves time. Trying to do your own SEO will take up a lot of time, especially if you don’t know a lot about marketing or SEO.

Running a full SEO campaign can be a daunting task to handle alone; fortunately, SEO experts have the knowledge and expertise to do this much faster and more proficiently than someone who is also focused on running their business in a different industry.

Hiring a professional will avoid you from making costly mistakes.

A little mistake that you make now could cause large problems for you in the eyes of the major search engines later.

Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google.

If you don’t wish to take on the big task of search engine optimizing your website, give us a call. This is what we do every day and achieve incredible results for our happy clients.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Many SEO Benefits of Creating Keyword-Rich Website ContentClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Ending Self-Sabotage: How to Turn the Enemy Within Into an Ally

Ending Self-Sabotage: How to Turn the Enemy Within Into an Ally
You have a big presentation in the morning and have carefully proofed it for typos. You have selected your outfit. You have downloaded the directions and made sure you have a full tank of gas.

Knowing it’s important to get a good night sleep, you turn in early only to toss and turn all night as you rewrite your presentation in your head all night long …

You made a commitment to a spending plan at the beginning of the year and have been diligently keeping your agreements with yourself for over four months now.

Yesterday, you were idly scrolling through a couple of your favorite shopping sites and fell in love with a gorgeous purse in the season’s hottest color.  You hit BUY without thinking …

You’ve just lost those extra 10 pounds (again) and to celebrate, you order in a large pizza with all the trimmings, a jumbo soda, and know that today’s the day that you will demolish the pint of chunky chocolate chip ice cream in the freezer …

These are just a few of the ways we self-sabotage but there are plenty more. 

Can you recognize any of these other self-sabotaging traits that result in you getting in your own way?

  • Pushing or rushing to achieve results:  This behavior almost always backfires; in your impatience, you make mistakes, overlook key details, or make impulsive decisions that have not been thought through.
  • Being overly dramatic:  When your response to a situation is larger than necessary or expected, it can suck all the air out of the room.  It pushes other people away.
  • Withdrawing due to fear of rejection:  If you are afraid of failure, you might talk yourself out of even trying or getting started.  It can lead to paralyzing indecision and overly-cautious behaviors that are undermining and non-supportive.
  • Self-defeating extravagance:  You might tell yourself that you deserve this treat, or that one, but ultimately, if you are undercutting your own financial security, you do not mean yourself well.  
  • Workaholic tendencies: Working all the time may inflate your sense of importance, but it can also create isolating aloofness and a disconnect from the things in life that truly matter, like family, intimacy, self-care, play, and one’s spiritual growth.
  • Stubbornness: When you are overly attached to your own perceptions versus being open to considering other people’s point-of-view, you can find yourself getting competitive versus collaborative. Stubbornness can mask a compulsion to be right and give rise to destructive rebellion.
  • Demoralizing perfectionism:  Perfectionism shows up in different ways, such as excessive questioning, obsessive worrying, compulsively blaming others or oneself, and behaving like a “superior victim.”

So, where does this self-defeating behavior stem from?

The easy answer is that it arises from your thoughts and your feelings. 

Negative thoughts about oneself generate self-loathing. A feeling of not being good enough and of not belonging.

When you stuff those feelings, you empower them.

When I was a child I remember wondering who was that who was speaking such hateful things in my head?

In my 30’s, I discovered in A Course in Miracles that I choose to think the thoughts I think, and that if I didn’t like the thought I was thinking, I could choose to think another thought.

That was truly empowering!

I also learned that our thoughts have the power to create our reality. Thinking a negative thought was an attack thought on myself.  That really got my attention!

I wondered why I would hate myself so much by thinking that bad things were going to happen to me, that nobody loved me, and so on.

By thinking these negative thoughts over and over, I was calling them into my reality.

Growing up in England, I learned we didn’t express our feelings (it just wasn’t done!) and we acted as if nothing was wrong, whether we had been hurt to the core or were feeling traumatized.

As an empath, I could feel the pain and frustration of my mother and could see she had nowhere to go with it.  She died of cancer in her early 50’s and I was in my mid-30’s when I realized I was on the same path.

With this realization, I knew that getting in touch with my feelings and learning to release them safely, harm to none, would not only save my life but support me in showing up authentically in my life.

Through steadily releasing my feelings over time, I let go of my childhood defense patterns of perfectionism, having no needs, and rushing through my discomfort.

Now, that I choose to think thoughts that support me, that mean me well, and no longer entertain or dwell on negative thoughts that terrorize me, undermine me, and now that I choose to release negative feelings quickly, in privacy, without holding on to them, and with harm to none, I see my body and mind as my greatest allies and partners in life.

My willingness to take the time to go step-by-step in building my business, and to allow the passage of time to reveal the right path, instead of being impulsive and impatient has ultimately supported business growth that is connected to my values.

No longer rushing to the finish line has resulted in my cultivating flexibility, tempering my arrogance and releasing stubbornness.  Calming my mental anxiety through meditation and choosing the thoughts I think, gives me the courage to be myself, to be aware of my needs and ultimately to trust myself.

Does it take time and focus?

Life is an awareness game; it is lived in the present moment.  Every time you become aware you are thinking a negative thought, whether it is about you or a client or someone else, catch it and stop it.

Think another thought, a thought that is positive and supportive.  You free yourself from self-sabotage, one thought at a time.

Love and blessings,
Aimée

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!