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13 of the Best Ways to Generate Leads with Social Media

13 of the Best Ways to Generate Leads with Social Media

I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business.

When wanting to grow our business, we often think of the more tradition methods of marketing and advertising. As an example, typical advertising channels are newspaper, radio and TV ads. Where typical marketing includes SEO, PR, and Direct Mail campaigns to name a few.

But when we look to social media to help with this, the approach needs to be different  than those more traditional methods of getting qualified business leads.

Marking a business on social media needs a different approach from traditional marketingClick To Tweet

And that approach is through a method called “inbound, pull or relationship marketing“.

Pull and relationship marketing relies on developing relationships with prospects before doing any overt promotion. The premise being people, especially women, tend to do business with others who they already know, like and trust.

In fact, according to Nielsen, 83% of consumers will trust the recommendations of family and friends so it’s our goal as business owners to gain that trust.

83% of consumers trust family & friends recommendations making relationship marketing importantClick To Tweet

So how does one go about gaining trust and generating qualified leads from social media?

Here’s 13 best ways to attracting qualified leads to your business:

  1. Establish yourself as being knowledgeable in your industry. Do this through your blog, newsletter, and the types of posts you add to your social media accounts.
    This authority will build trust with your followers as they learn more and more about what you do, and your expertise in that field.
  2. Pick the best channels for you to get visible on and focus just on those. Don’t try to spread yourself too thin by being everywhere.
    Instead of chasing after the social media channels that are getting a lot of attention, ask yourself this important question: “Where is my target audience hanging out?”
    Then go build your brand presence there.
  3. Be on social media with the intent of being helpful, not on pushing your wares. People smell desperation a mile away and it’s a turn-off to most.
    Instead of always trying to “push” your products or services on others, “pull” them in by being engaged with them. Comment, like and share their posts. Answer questions that are genuinely helpful.
    Developing trusting relationships will give you greater returns in the long run than doing nothing but promoting yourself.
  4. Provide exclusive offers just for your loyal followers. In between posting informative posts, sprinkle in special offers, discount codes, contests or giveaways that are exclusive to your Facebook, Twitter or Instagram followers.
    Shortstack offers an easy way to hold Instagram, Facebook and Twitter contests that will also help you stay within those platform’s rules.
  5. Ask for a referral after someone has made a purchase. When an online purchase is made, the purchaser is sent to a “thank you” landing page. Use that page to offer some sort of incentive to share what they bought with their social media followers.
  6. Host a Twitter Chat or Facebook Live show. This is a great opportunity to get in front of your followers and showcase your expertise.
    Use the show to have a question and answer session, share a valuable tip, strategy or perhaps some inspiration. Use your imagination and think about what your followers would want from you.
  7. Incorporate a paid ads campaign. Despite what we tend to think, social media is not really a free platform for business.
    In order to get the exposure you need to generate solid leads, you need to look at it from a “pay to play” perspective. Invest in Facebook, Twitter, and/or LinkedIn ads, depending on where your ideal clients are hanging out the most.
    It wouldn’t hurt to supplement your efforts with Google ads too. Google ads can be extremely effective at driving qualified traffic back to your website.
  8. Create a custom tab on Facebook for your free giveaway. Facebook users don’t like leaving that platform so one way to get people to sign up for your free giveaway is to host a custom tab within your Facebook page that provides the signup ability. Here is ours as an example.
    Pagemodo offers a means to do this or you can use Static HTML as well.
  9. Add your list of services to your Facebook page. Facebook recently implemented a new feature on the business page that provides an opportunity to showcase your services. Take advantage of this great feature so your followers know what it is you offer!
    Here’s ours as an example.
  10. Use Twitter cards. Twitter cards are a great lead generator that has a call to action embedded right in the tweet.
    Once the visually eye-catching and compelling tweet is created,  pin it as a feature tweet to the top of your page. This is prime real estate that twitter followers will see when checking you out.
    You can view our Twitter card here.
  11. Use video. Video is where it’s at on the social media scene so take full advantage of the excellent exposure it can bring your business.
    You can use video on Facebook, Twitter, Instagram and of course YouTube to demonstrate how to use your product, share informative tips and strategies, offer inspiration and words of wisdom to name a few ideas.
  12. Add a call to action to your Facebook page. Your Facebook business page has a great feature located right under your header banner that allows you to add in a call to action.
    Ask yourself what you want your followers to do once they have discovered your page? You can choose from several options such as booking a service, getting in touch, learning more, making a purchase or donation or downloading an app or game.
  13. Get engaged with your followers. One of the fundamental strategies you can incorporate into your social media efforts is to get involved and engaged with other people and pages posts.
    A great way to get more exposure to your page is to like, comment and share other page posts as your page. Find other pages that share the same target market as you and like those pages as your page (as opposed to your personal profile) and make a daily habit of interacting with those posts.
    The more you get engaged with your followers, the more they will be aware of who you are, which will begin to develop the know, like and trust factor with them. The more that happens, the more apt they will be to go check you out and if they need what you’re offering, they will then become a lead for your business.

As you can see, there are lots of ways to take advantage of social media’s powerful lead generation possibilities. The key is to be consistent, be strategic and be patient with you efforts. This process has also helped Southern California Home Buyers in Corona, CA find their dream homes!

The key to social media marketing is to be consistent, strategic and patientClick To Tweet

For more in-depth strategies and assistance with hands-on, step-by-step help, check out my monthly Social Blast program specifically created to help entrepreneurs and small businesses use social media and online marketing to help build their business.

Find out more here: www.socialmediagroupcoaching.com

To your success,

5 Ways to Create a Culture of Innovation in Your Business

5 Ways to Create a Culture of Innovation in Your Business

The ABC’s of Business Basics Series – I is for Innovation

What’s one really big advantage a small company has over a large one?

The smaller company can adopt innovation and introduce change quickly.   Innovation can result in increased revenue, cost reduction, better client relations, improve your competitive edge, and create an exciting work environment.

Let’s not confuse innovation with creativity. WhatIs.com defines ‘Innovation’ as, “an organization’s process for introducing new ideas, workflows, methodologies, services or products.”

As Siyana Sokolova states in her blog:

“Creativity goes hand in hand with innovation.  And there is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity – that’s the introduction of a new idea, solution, process, or product.  

Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms.”

Here’s a recent example of a simple, but impactful innovative idea. 

I recently took a WestJet flight on my way home from Costa Rica.  After boarding the plane in Liberia, the plane was reversing, preparing to taxi to the landing strip.  I looked out the window and saw 5 men walking towards the plane, all in a row.

They all stopped and unfurled a banner with a WestJet logo on it.  The banner was held and directed towards the plane.  It read, “Thank you for visiting Costa Rica.  Come back soon.  Pura Vida.”

The whole planeload of people laughed, smiled, waved and took pictures to post on social media when they arrived home.  What a powerful way to make a lasting impression!

Someone had come up with the idea, and then a team had created a plan to carry out the farewell message for every WestJet flight that left the country.

Here’s 5 ways you can create a culture of innovation in your company:

  1. Hold regular idea generation meetings and involve your staff whenever possible. At each meeting, pick one area of the business to concentrate on.  Pose a pre-planned question or two. 
    For example, if you are a retailer you might ask the question, “How can we sell more at our POS?” or “How can we get our staff excited about the new fall line-up?” Be sure and give everyone an opportunity to share ideas. 
    Remind your staff that there are no bad ideas.
  2. Hold follow-up meetings with your leadership team. Use the terms, ‘feasibility’, ‘desirability’, and ‘viability’ as your guidelines to evaluate ideas.
  3. Keep the great ideas stored somewhere. Not every idea can be adopted right now, but you never know when they can be used.
  4. >Once an idea is adopted, create an action and implementation plan. Examine current practices and brainstorm new ideas for improved efficiency, increased revenue, or better client relations.
    Identify who will be involved and what specific steps need to be taken, then attach working deadlines.  Hold everyone accountable to the process.
  5. Book time in your management meetings for discussion around innovation. Create a culture of research.  Encourage information sharing, both from a local and global perspective.  
    Monitor trends, and be open to new ideas.  Encourage outside the box thinking.

Business innovation is crucial in our fast-paced world.  Technology often demands response quickly. 

Be brave.  Be unique.  Be innovative.

About the Author, Pamela Chatry

Pamela Chatry

Do you work too hard? Is your business in chaos? If you are struggling with business issues, contact Pamela Chatry for a complimentary assessment. Pamela has been a trusted and highly respected Business Consultant, Mentor for Women in Business, Self-Employment Advocate, Trainer and Keynote Speaker for over 25 years.

Visit www.pamelachatry.com or call her at 778-856-8970 for help in getting your business to its fullest potential.

Getting Out of Social Media Overwhelm

How Dana Smithers, the founder of Empowered Women In Business, Benefits from Social Media Training

Dana Smithers If you are struggling with how to use social media to make a massive following for your business, you’ll love this interview my marketing assistant, Kristi Notto, had with Dana Smithers recently.

Dana is the founder of Empowered Women in Business and is a Certified Sacred Gifts Guide and a Certified Law of Attraction Trainer.

She was feeling overwhelmed with trying to make social media work for her business and joined my Social Blast: eMarketing for Entrepreneurs group program a few years ago to help get her the clarity and strategy she was lacking.

Read what she had to say about the difference that Social Blast made in her business: 

Kristie: Tell me a little bit about you and what you do.

Dana: My clients are women solopreneurs who are stuck in their business and not achieving the results that they want for all their hard work. I help them get aligned to their Sacred Gifts and their purpose so they can attract the right clients to build their business.

If there are emotional blocks, I support them through teaching them about the Law of Attraction, and I release negative-trapped emotions with an energy-healing process called the Emotion Code.

Kristie: What challenges were you facing with social media before you joined Social Blast?

Dana: Overwhelm mainly. There are too many people telling you what you need to be doing but not showing you ‘how to’ and also ’why’ one social media platform is better than another.

'Too many are telling you what to do on Social Media but not showing you how' Dana SmithersClick To Tweet

Kristie: When you heard about the Social Blast group what drew you to sign up?

Dana: Susan has been my ‘web goddess’ for almost 10 years and I knew if she was offering a program about how to use social media then it would be not only be professional but very informative.

I want to be ‘leading edge’ when it comes to coaching and mentoring my clients on what they need to be doing with social media to grow their business.

Kristie: What features of Social Blast did you find most helpful?

Dana: Susan asks what topics the group would like covered; she records each session; she has a very step-by-step approach in her material which makes her a great teacher – she makes it fun!

Kristie: What’s the biggest benefit you gained as a result of being a member Social blast?

Dana: Narrowing down the number of social media platforms I was on to make my time more focused and results-oriented.

Since I also mentor women entrepreneurs in which platforms are best for them, I needed to really know how to help them build their business. Everything I learn from Susan I can pass on to them, and I know which platforms are best and I can teach them how to create visibility, get engagement and website traffic.

Kristie: Tell me a story of something exciting that you learned from Social Blast that made a difference for your business.

Dana: Not one thing, but overall I’m now feeling more comfortable experimenting with different scenarios in social media – videos, Facebook Live, checking out Instagram, posts, shares, joining groups, posting graphics versus just text.

I always learn something new on every call.

Kristie: What is the most measurable result you have seen since you joined Social Blast?

Dana: I now have a social media strategy. I spend more time in engagement either posting or commenting.

My Facebook page was hacked in the beginning of the year and my goal was for 1000 likes by the end of the year. I reached 900+ and was happy with that and implementing many of the tools and strategies Susan covered in the Social Blast group program.

Kristie: Anything else you’d like to share?

Dana: I have recommended this program to several of my clients who need more professional advice on social media – it’s affordable and doesn’t take them into overwhelm.

You can always go back to a recording to review something which is a great feature.

Kristie: Thanks so much Dana! We’re excited about the results you got in the Social Blast program and appreciate you sharing about your experience.

Tap into the Power of Social Media Groups to
Drive Sales and Generate Leads

Here’s the deal: you don’t need a big list of followers, you don’t need to be a guru, and you don’t need to be technical when you have the RIGHT strategy.

As a member of my private Social Blast: eMarketing for Entrepreneurs Membership Program, you’ll get all the knowledge you need to create a detailed plan to unleash the power of social media for your business.

>> Reserve Your Seat Now <<

See you inside!

To your success,

What to Do When Your Business Faces a Fork in the Road

What to do when your Business faces a fork in the road

Every entrepreneur comes to a place in their personal and business life where they have to make a choice. That choice requires they make a decision and answer this question “Do I go this way or, do I go that way?” And, it’s not always easy making a decision when it’s related to your business.

Factors To Consider In Your Business

There are many factors for you to consider like business relationships, your finances and the health of your business.

For example you might be in a place in your business where you need to decide if you want to hire a virtual assistant, a social media person or invest in a coach or a new training program. How does every decision affect your finances and the health of your business and your own personal health?

If you are in a business relationship you might have to decide how much time you spend with some clients over other clients.

Does every relationship have the same value in terms of the financials but also the personal satisfaction of the relationship?

There Is A Process To Make the ‘Right’ Decision At This Time

Every decision that you make is going to have a consequence in your life. It’s often a good idea to take some time and really think through the decision you have to make.

If you have good support from entrepreneurs that you respect and appreciate seeking advice from, then engage them in the process to help you.

Base Your Decisions On These 7 Factors:

  1. Try the decision on for size – in other words just as if you were trying on a new outfit you want to ‘see’ what that would look like for you – run the movie to the last scene
  2. Think about all the possibilities –for each decision you are going to make
  3. Think about the consequences – if you choose one over another
  4. Think about the consequences – if you do nothing
  5. Pay attention to how you feel – which decision feels like a better decision in your body (aka gut feeling)
  6. Check in with your heart – if you have heart-based business does the decision you are going to make warm your heart

And finally…

  1. If there was nothing holding you back – no self-doubt about your ability to achieve the success you want if you take the fork in the road that feels right to you, no big fear around money issues and you had the energy to do the work you desire to achieve – which road would you go down?

Your Next Steps Once You Decide Which Road To Go Down

  • Commit to the road that you decide to travel down
  • Stick to the decision you have made
  • Focus one hundred percent on the new road ahead of you
  • Release any fear about this being the right road now

From a Law of Attraction perspective, the more attention, energy and focus you put on your decision, the greater will be your ability to attract what you want. And if you base your decision on answering ‘How may I serve?’ the more heart-centered clients you will attract.

About the Author, Dana J. Smithers


Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

Facebook for Business: Futile or Beneficial?

Facebook for Business: Futile or Beneficial?

7 Facebook Facts Every Business Should be Aware of for 2017

Does your business have a Facebook presence?  If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?

I fear many of you are thinking the latter and feel pretty defeated over the lack of results you’re getting there.

Trying to build brand awareness and get solid leads from Facebook can be a frustrating experience. And honestly, without a proper strategy in place, you could very well be wasting your time.

Is Facebook for Business futile or beneficial? These recent stats can help decideClick To Tweet

But before you give up on this highly effective marketing channel all together, consider these recent Facebook stats:

  1. Across the globe, Facebook is the top social network for membership with an 84% share. This means your business is missing out on a large potential for brand exposure if not actively involved on Facebook.
  2. 79% of all Internet users worldwide use Facebook with 68% of those being adults in the U.S. Moreover, it is estimated there will be 169.2 million Facebook users in the U.S. by 2018.
  3. There are 79 billion monthly active users worldwide on the Facebook platform with 1.18 billion people using it on a daily basis. That’s billion. Think about the potential your business has in getting in front of just a fraction of that.
  4. 50% of 18-24 year-olds immediately log into Facebook when they wake up. If your target market is this age group, you now know the best time to be posting!
  5. Nearly 30% of users are aged 25-35, which is the most common demographic. This creates a great opportunity for you to get in front of this prime target audience and expand your brand reach more than any other marketing method can accomplish without having to pay multiple thousands of dollars to do so.
  6. The average time a user spends on Facebook each day is 20+ minutes. This is plenty of time to get your value-rich content in front of them!
  7. There’s an average of over 8 billion video views on Facebook every day. This is why incorporating video into your social media strategy can be very beneficial.

Yes, Facebook is a very crowded space where it has become increasingly challenging to get your voice heard. But there is hope!

With the use of offering high-quality content through content marketing initiatives, consistent posting, Facebook Ads and taking advantage of Facebook’s live video, your business can reap many rewards.

Quality content, consistency, ads & live video on Facebook reap many rewards for BusinessesClick To Tweet

Where Do You Go From Here?

There are lots of ways to get better results from your Facebook efforts but here’s a short list that can get you started in the right direction:

  • Thoroughly understand who your ideal target market is so you know what kind of posts will appeal to them.
  • Start a content marketing plan stemming from your blog and begin sharing that blog content to all of your social media platforms.
  • Use a social media scheduling platform like Hootsuite to better organize your time.
  • Create value-driven pieces of content (text, images and video) and consistently post them to your page.
  • Ensure your business page is looking professional to match your brand design as well as fully filled out with a proper description and URL back to your website so your followers know exactly what you do.
  • Add a call to action on your business page that will prompt followers to go to the next level with your business.
  • Get actively involved on Facebook both from your personal profile and your business page by liking, commenting and sharing other people’s posts, pages and groups.
  • Hire a social media professional who understands Facebook advertising to strategically place promotional ads (as opposed to trying to do this yourself where you are bound to not get the same results and pay a lot more money too.)

If you are looking for a more hands-on, step-by-step approach to learning more about Facebook and online marketing in general, I invite you to join Social Blast: eMarketing for Entrepreneurs, my monthly membership program that teaches you not only what to do, but how to do it and why you should be doing it.

» Click here for this low-cost option of learning how to build your business online: www.socialmediagroupcoaching.com

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Feeling Facebook is futile? Here's 7 Facebook Facts Every Business Should be Aware of for 2017Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Keys to Overcoming the Fear to be GREAT for a Fulfilled Business Life

6 Keys to Overcoming the Fear to be GREAT for a Fulfilled Business Life

Are you an entrepreneur or business owner and don’t feel fulfilled?

I find the key to success lies within the fear to be great, which prevents many from moving forward into that greatness and feel better fulfilled.

Here’s 6 keys that will help you overcome this deep-seeded fear and gain a business life that has you feeling truly enriched and fulfilled.

  1. Resolutions

    2017 is here, the beginning of yet another New Year, and the season for new resolutions and intentions has unfolded. But how will these really affect the quality of your business life in 2017?
    It does not matter if millions are setting new intentions, numbers alone, do not prove them to be necessarily effective.
    Whatever the resolutions, each of us know deep down that we are still bringing the same internal version of ourselves into the New Year. Resolutions therefore simply give the mind the idea that it is on a refreshed trajectory, when in fact nothing has changed.

  2. The Voice Inside Your Head

    If the voice inside your head is saying ” I am not enough”, no matter how much will power is deployed to push harder, and work harder, in the end nothing but exhaustion will be felt in such a scenario.
    If the voice inside your head is saying, “I can’t speak up because I am afraid to be rejected” it will be impossible for the entrepreneur to step outside their current comfort zone and explore new ways of business.
    We have to do much more than becoming aware that our voice is not necessarily self-preserving. We have to dig deep to tackle this anguish driving aspect of ourselves.
    And the crazy thing is that most of the time, we are not even aware of the real self sabotaging conclusions that we carry because they are deeply hidden in our unconscious, and so they are not even surfacing at the level of the mind.
    Despite this lack of awareness, they totally control the destiny of our business life. Take for example an unknown belief : “I cannot have my freedom”, no matter how hard such a person tries to expand their business life, this hidden belief will result in a business experience that will suppress, but never bring abundance and total freedom.

  3. False Reinvention

    So, for many of us, if we don’t want business as usual, we might consider a little bit of reinventing to adapt our ways. Most of this reinvention will happen using the mind, through affirmations, positivity, gratitude journals and ideas that the law of attraction will assist us, if we concentrate on visualizations for a better future.
    We are encouraged to conjure up feelings, as if it has already happened. We are encouraged to create vision boards that we can focus on, so that our attention will bring growth in the areas that we predefine.
    In modern day times, we tell our critical voice to “shut up” and suggest “we are awesome” instead. This of course gives us the impression we are correcting this inner state, but the hilarious part is that no one asks the deeper question – “Which voice did we use to tell the negative voice to shut up?”
    The answer is shocking. It is, in fact, the same voice!!!! It is like a dog chasing its own tail- nothing has changed, but somehow we have the new impression that things have improved for us. The negative voice is told to shut up by the positive voice. Then the negative one speaks even stronger, and so the positive one has to work even harder! Round and round we go…
    We work extremely hard, to maybe get a few successes but there is a but!

  4. False Successes

    Don’t get me wrong, when someone has gone through the laborious task to tell their inner voice to shut up, they may feel a burst of energy to act on something that they might not have tried earlier, and of course this is good news! Some fear has been overcome, and new doors could open.
    Many of the role models we see around us, prove that this theory helped them to be the business success stories that they are today. Oprah Winfrey swears by her gratitude journal, and Louise Hay proclaims affirmations will do the trick.
    BUT the fear that we are not enough, hasn’t gone away, it is still lurking, and it will have the last say, and come to sabotage at its earliest opportunity. Mathematics says it has to. The energy is still there. Energy can only change form, but it can never disappear.
    If energy cannot disappear, of course internal anxiety will remain too.
    This is why people stay on the search for more…….deep down they know that there is a lurking fear that they themselves carry, even though they might not want to share that with the public that revere them, they know they have not fooled themselves.
    The sincere ones employ new tools such as meditation to go deeper. The insincere ones continue to live a lie.

  5. The Real “TOOLS” for Permanent Change

    So the real task is not to tell the inner voice to shut up, but to transform the inner voice, so that it no longer says, “I am not enough”. And for that to happen, there has to be a real knowing that you are in fact, absolutely enough. This takes courage to embody and the fear to be brilliant has to be overcome to facilitate such a presence.
    Through practices such as meditation and advanced tools that transform unconsciousness, new insights can be gained. A knowing reveals itself and with that the understanding comes that these encounters could never be experienced through the mind, because the mind was creating all the problems in the first place.
    The knowing that ” I am awesome” comes from a place within where we recognize the purity of who we are….and that resides deep within, in our being. When we meet our true face, we have that knowing.
    Then we recognize that our core personality has to be transformed to meet the purity of our being. When our core personality is no longer lashing out, no longer angry with others, no longer jealous, bitter, resentful, insincere, greedy, manipulative etc., it begins to match the quality of our inner being.
    We need advanced ways to permanently eliminate the fears and the root causes of the above darker side qualities that surface in each of us. This is the only route available to truly discover that we are enough. There is no other short cut. We might decide that releasing a few trapped emotions is helping but nothing awakens our real nature unless consciousness is heightened. This is the real work.

  6. The Truth of “I Am Great” / “I Am Awesome”

    If we cannot say that all our actions are loving and pure, why would we lie to ourselves and say, “We are awesome”!!!?
    Through UNDERSTANDING why our inner voice is actually saying “I am not enough” and clearing up the root causes and mis-beliefs, we can finally hold our head up and say,
    “I know who I am,
    I know where I come from,
    I know what I am here to do,
    I know I am enough unto myself and a light unto myself”

    There is a step in claiming and recognizing the revelation of what you know. What you know could prove to be too much for those around you. It may blind too many people, and thus this is where the fear comes in.
    To reveal your brilliance and embody your magnificence, in total confidence is so alien in our world at large, that it might feel better to hide the light and not shine it too brightly.
    When we have overcome this fear, the largest of them all, we can finally say:
    “I am here to be brilliant”, “I am here to live in total fulfillment” and “I am here to be awesome, showing others how to be too”.

    The voice inside your head will now be in total silence.

This is awesome and this is where we get to have a business life in which we are truly enriched and fulfilled.

About the Author, Kindi Gill ACA

Kindi Gill

Kindi is a former CEO who offers Self-Awareness Executive Coaching, teaches principles of Consciousness and specializes in Change & Mental Health as a Professional Speaker.

Kindi has been a student of the Dalian School for Health and Consciousness and is a Facilitator of the Self Healing Dalian Method, an evolutionary tool for Transformation. Kindi has shared this system with hundreds of people, since founding Spark Expansion Consulting in 2015, and without fail, adults, teenagers and children delight in their changes.

Call Kindi at 778-558-5110 for help in getting your business and personal life back on track to achieve its natural full potential or visit www.www.InwardLeadership.com for her free leadership report.

9 Reasons Why Social Media Has Become An Epic Fail for Your Business

8 Reasons Why Social Media Has Become An Epic Fail for Your Business

Stop wasting your time; here’s what you can do right now to turn things around

Wish you were getting better results with your social media?

Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time.

This is when I tell them social media marketing isn’t as easy as creating and posting content. Indeed, there’s much more that goes into making social media marketing work effectively for a business.

So if you can relate and feel like you’re spending hours on social media and think it’s all been an epic waste of time fail, then it’s time to take an honest look at what you are doing.

Think your social media efforts are a waste of time? Take an honest look at what you're doingClick To Tweet

Social media is a prominent advertising, marketing and lead generating tool for businesses today but the trick is being strategic about your efforts.

Keep reading the rest of this article for ways that you might need to get more strategic and turn your efforts into a profit-making endeavour.

Here are nine common mistakes business owners and entrepreneurs make with their social media:

  1. You Aren’t Relevant

    It’s really important to know your audience (aka your ideal client) and choose posts they will find meaningful and useful.  Stay on topic within a range of subject matter they care about.
    For example if you have a work-at-home-Mom Facebook page, posting a story about potty training tips is a little off base.  Yes, it’s a parenting article, but it’s not about home business.

  2. You Don’t Have a Plan

    It’s really important to map out a social media marketing calendar and decide what are you promoting and when. Ensure you’re posting when you know the most amount of followers will see that post.
    Be sure to write articles and social media posts that are in alignment with your sales goals and ones that you know your ideal target market would appreciate reading.
    When the stars are aligned, magic happens.

  3. You’re Following Someone Else’s Blueprint For Success

    You know your target audience better than anyone.  What works for one social media guru may not work for you.
    It’s OK to get ideas and strategies, but the real test is when you try it.  Look at your analytics and see if your posts get the engagement and response you desired.
    Do what works for your business, not what you think is working for someone else.

  4. Your Metrics Are Not Specific Enough

    What is your social media goal for a campaign you are running?  Is it brand engagement, visibility, website traffic, lead generation or sales?
    Each goal will be measured with different tools.  Use the right tool to measure the metric that accurately reflects your achievement for that goal.

  5. You’re Too Promotional

    Don’t turn your social media accounts into a  non-stop, 24/7 promotion for your business.
    It’s important to offer a good mix of value-oriented posts that are sprinkled with some calls to action.  If you promote too heavily, you’ll turn off your audience and they will stop following you so make sure the bulk of your posts truly engages their interest.

  6. You Never Post Original Content

    Fans are attracted to you because of who you are and what you know.  They want to hear from you and see your original articles, freebies, surveys, quotes, and graphics.
    So give them something just from you instead of always sharing other people’s content.

  7. You Aren’t Engaging With Your Audience

    Posting and leaving without interacting with your followers is a sure-fire way to tell your followers not to bother commenting again.
    Monitor your pages and respond quickly to comments.  Write posts that ask readers opinions and thoughts and get engaged with the conversation.
    Social media has great potential to be a two-way conversation.  Be inviting, open, responsive and build relationships with your fans.

  8. You’re Not Patient Enough

    Rome wasn’t built in a day and social media won’t make you a millionaire quickly either.
    Social media marketing is part of a “Relationship” or “Inbound” marketing strategy, which is based on the premise of developing relationships with your followers over time.
    With this methodology, comes trust that once someone has grown to know, like and trust you, they will then be much more willing to purchase from you. It all takes time. Patience and consistency is the key to social media marketing success.

  9. You Don’t Have a Team To Help You

    If you’re doing your social media all by yourself, it may be time to delegate some of that task as part of your marketing team.
    A social media specialist can help you create a strategy, develop themes that align with your business, curate content, schedule posts, monitor comments and mentions, and analyze the results.
    Your social media team may also include a graphic designer to make social media graphics, a content curator/poster, and an analyst.  If you want to dive deep and boost your results, a team will help you get there faster.

Social media is a powerful way to build your brand exposure but going in with no strategy is akin to throwing spaghetti on the wall and hoping something sticks.

If you need help with your social media efforts, ask me about how we can help you or consider joining my monthly Social Blast membership group where you will learn proper strategies that will turn your failures into triumphs. Learn more about Social Blast here.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 9 reasons why social media has become an epic fail for your business and what to do about itClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Too Many Gurus: Why Less is More and How to Refocus

Too Many Gurus: Why Less is More and How to Refocus

Are you overwhelmed by the volume of advice you see and read each day by business and marketing experts? 

It’s easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing to their eZines and newsletters.

But over time this can result in too many gurus, too much confusion and too little time to do everything they say you should be doing.

Following too many gurus can result in confusion and lack of getting things doneClick To Tweet

While it may seem like being a fan of several top experts is smart, following too many can actually fragment the results you are getting and hurt your overall success in the long run.

I often see this with new entrepreneurs where their head is literally spinning with ideas, but they are feeling way behind from not doing enough to grow their business, and they are confused with all the different directions they are being pulled.

As an example on how easy this can happen, one marketing guru suggests you do ‘x’ claiming that it’s really going to help you and resolve all your problems so you start doing ‘x’. Then another business development guru says ‘x’ is a waste of your time, you should do ‘y’ instead. Not to mention they rarely tell you HOW to do all of this, only that you should.

Sadly, there are more self-proclaimed experts now than ever before all wanting to give you the benefit of their advice and telling you about their formula for success. It could literally drive you crazy trying to follow everyone’s latest strategies, tactics and methods.

Stop it! It will drive you crazy to follow every guru's strategies, tactics and checklistsClick To Tweet

So what do you do?

First of all, be honest… are you guilty of following too many of these gurus? Have you signed up for several programs in hopes of getting the perfect step-by-step formula that will make you rich? Do you feel like you’re constantly chasing after the biggest and brightest shiny objects that promise all your problems will be solved?

If so, here’s 6 tips to help you kick your guru addiction and get better focused on skyrocketing your results:

  1. Determine the ONE thing that would help you grow your business the most.
    What is it that you need to do? Do you need to create products? Improve your marketing? Boost profitability? Grow a team and take your business to the next level?
    Once you decide your single most important goal, you can focus on that. And only that.
  2. Find select few experts in the area you most need.
    Challenge yourself to become much more selective at whose advice you take from. Find a very select group of mentors who have something of true value to offer.
    Look for experts who challenge your thinking and stretch your boundaries. Ensure they have something of substance to say and are not just all promotion.
  3. Go on an eZine Diet.  If you have subscribed to dozens of newsletters, chop that list down to the top 3 that will help you the most in this chosen area.  Unsubscribe to the rest.
    Or try using a service like Unroll.me that groups the less important eZines into one daily rollup so they aren’t cluttering up your inbox.
  4. Cut Down Your Facebook Likes. If you are following a gazillion gurus, it can really distract you. Pare down your choices to those that offer value in their posts and speak to your primary goal.
    To find the list of pages you’ve liked, go to your personal profile and find “Likes” in the row of options under your name. You may need to click the down arrow beside “More” to find it.
  5. Make Uninterrupted Time to Read Your Mentor’s Advice.  Think about it.  Ponder it.  Ask yourself how you can apply it and put it into action.
    It’s no good if you read about a great concept and never implement it.  Follow-through is all about getting results.
  6. Go Deeper. If you really feel in alignment with the teachings of your mentor, find a way to take it to the next level. Buy a product. Join a coaching group they are leading. Hire their services.
    Or consider individual mentoring with them.  When considering the cost of working with them, weigh it carefully against the value of the results you will achieve.  Often times the price of mentoring will be returned to you many times by the personal and business gains you receive.
    What’s the opportunity cost of not coaching and staying right where you are?

No matter what type of business you run, having a mentor to help guide you can increase your odds of success. eVision Media can give you step-by-step guidance on marketing strategies that work! Get Your Free 30 Minute Strategy Session Today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Read about Too Many Gurus: Why Less is More and How to Refocus for your business here:Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".