eBusiness Blog

What Visionaries Need Most to Help With Their Business

Do you consider yourself a visionary?

I’ve had the pleasure of working with many visionaries over the past several years and I was just speaking to a couple this past week and it got me thinking about the specific challenges that a visionaries face when they want to run a business.

A visionary is somebody who thinks in very big, abstract ideas. They have a wonderful, amazing goal – a big vision of how they want to see their life unfold. And in terms of business, what they want that business to look like.

They are very much an “ideas” person and they usually have a thousand ideas! Ideas for programs and workshops and all kinds of things.

But one of the biggest challenges that a visionary faces is they are not a detailed person. They have a really hard time actually fulfilling their vision.

The reason why I bring this up is because sometimes we are not really aware of what our strengths and weaknesses are. A strength for a visionary person is they are the ones who are coming up with these amazing ideas. They are inventors.

Their weakness is they keep starting something, get bored with it and stop it because that’s not comfortable for them.

They are not in a place of passion and joy when they are needing to fulfill that vision.

This is important because visionaries need to have somebody opposite to them on their team.

Visionaries need to have someone on their team who are opposite to them: someone detail-orientedClick To Tweet

I had a conversation with a visionary the other day and this person was expressing concern because this person did have VA on their team but there seemed to be some challenges. We had determined this VA was also somewhat of a visionary who wasn’t able to be the exact opposite to what this person needed.

What the visionary needs is somebody who is very detail oriented. Who will pick up and finish what they started and be able to guide that visionary through all the steps of what is needed. It’s like being a coach in many ways.

As a visionary, it’s important you find the right people on your team. You don’t want other visionaries.

You need people who are going to support you and fulfill your vision so you don’t have to mire yourself in the details.

You need somebody who can pick up those pieces, who are competent enough to know exactly what it is you need and run with it. Instead of you having to be the one to tell them, “this is what I need and this is how I need you to do it.”

I hope this tip helps on hiring somebody for your team whether it’s a VA or somebody who is helping you with other things like your website work, graphic design needs, social media or whatever that is.

Make sure you hire somebody who is very detail oriented who could be the perfect complement to your visionary personality.

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. Need help with your business vision and don’t want to sweat the details? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.
CLICK HERE: www.eVisionMedia.ca

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Tips to Loving Working in Your Business Again

5 Tips to Loving Working in Your Business Again

The ABC’s of Business Basics Series: H is for Happiness

Do you remember Winnie the Pooh and his long-eared, gloomy, and very pessimistic donkey friend Eeyore?

Just like Eeyore, retail store owner Jane is always sad and gloomy. She may get up in the morning, put on her public face and go to work, but she is just going through the motions.

No longer happy with her role or contribution to her company, Jane is missing the fun and the excitement of growing a new company. She is also sure she is never going to get these feelings back.

Jane feels guilty for feeling this way.

She has built a highly successful retail business with 2 stores and revenues of $3M. Jane has set up online shopping, has a loyal clientele of over 5000 customers, and great staff.

Jane’s staff love working for her, she trains them well, rewards them financially, and publicly applauds their efforts. She knows she should be happier.

Jane’s employees are beginning to notice that she isn’t the happy business owner she used to be. She is aware of this, and is afraid her moods will soon affect her staff.

So what’s gone wrong?

For years, Jane had committed everything she had to building the business and now she is feeling wrapped up in the day-to-day and no longer enjoying the work.  She has lost sight of how valuable she is to her company and she is also so busy rewarding others, that she forgets to reward herself.

Do you ever feel like Eeyore (or Jane) in your business?

Here’s 5 tips to help you love your job again:

  1. Step away. Take an extended holiday.  Owners don’t do this often enough. If you can’t take an extended holiday, at the minimum take a regularly scheduled couple of weeks off.
  2. Work with a business advisor/coach. Redefine your role as the owner and create a new vision for the company while establishing new and unique goals.
  3. Pass work along. Remember, it will be new for someone else and can add interest to their job.
  4. Find new projects. Free up time to research new projects or services, create new marketing, assess company performance, and get out into your community and build new relations.
  5. Know what makes you happy and do more of it. Is it a weekly spa trip, a golf game, time with children?  Block out small blocks of time for personal reward.

If you are a business owner and find yourself feeling like Eeyore, give yourself a happiness check-up. Identify what you’re missing, then create a plan that will give you reward and purpose.

Commit to you. You owe it to your staff and your customers to be happy. The money will naturally follow.

About the Author, Pamela Chatry

Pamela Chatry

Do you work too hard? Is your business in chaos? If you are struggling with business issues, contact Pamela Chatry for a complimentary assessment. Pamela has been a trusted and highly respected Business Consultant, Mentor for Women in Business, Self-Employment Advocate, Trainer and Keynote Speaker for over 25 years.

Visit www.pamelachatry.com or call her at 778-856-8970 for help in getting your business to its fullest potential.


10 Essential Website Update Hacks to Help Boost Sales

10 Essential Website Update Hacks to Help Boost Sales

When was the last time you updated your website?

It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.

Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading.

Your website is promoting your business 24 hours a day, 7 days a week and needs your attentionClick To Tweet

First of all, your business website is not a static brochure. 

It should be a living, breathing document that is an accurate reflection of your business.  But it’s easy to get caught up in the daily activities of  running your business and forget to review your website regularly.

If you can’t remember the last time you did a website update, let’s just say you are overdue.

Here are some of the top things you need to do to update on your website to keep it running smoothly and ensuring you are not sending your visitors to your competitors:

  1. Broken Link Check. If you have any kind of hyperlinks on your website, there are bound to be some that are broken. Broken Link Check is a free service that reviews your site to notify you of broken links that need fixing.
  2. Customize Your 404 Page. Speaking of broken links, if you have a link to a page on your own site that no longer exists, it will direct visitors to what’s called a 404 page.
     
    This page is created as a default page whether you use WordPress or some other means to build your site. And it looks ugly so it’s important to customize this page and make good use of it.
     
    You can have your webmaster ensure it matches the look and feel of your website and put a custom message on there, directing people back to your home page, show how to connect with you on social media, and offer an opt-in freebie to capture the lead.
  3. Fix Typos. Nothing looks more unprofessional than having typos on your web page.  Often they are hard to spot yourself because we read what we think it should say instead of what is actually there.
     
    Typosaurus is a great free tool to help you spot those pesky spelling errors and get them fixed ASAP before you turn off any more visitors. Those first impressions are powerful and count towards whether someone will buy from you or not.
  4. Improve Navigation. Keeping website navigation simple and intuitive is important.  You want customers to find all the most important information without having to hunt around and look for it.
     
    Keep it simple:  Use clear wording that your visitors will understand. And consider drop down menus to keep like pages grouped together and organized.
  5. Ensure Mobile Responsiveness. If your website is not designed to display well on smart phones and smaller screens, it’s costing you traffic and valuable leads.
     
    Many potential customers do their searching on their devices in between appointments, while watching TV, and pretty much all the time. We are often asked to convert older websites into being mobile friendly (or it is often time for a whole new look and feel) so the same could be done for your site too.
     
    If you haven’t checked and ensured your website is mobile friendly yet, put it at the top of your to do list! Every day you don’t, it’s costing you sales.
  6. Update the Staff Page.  Turnover happens so it’s important to regularly review your staff page.  Check to see if you need to add new hire, remove old ones, and update bios and headshots.
  7. Correct Contact Info. Make sure your address, email, phone, and fax numbers are up to date. The last thing you want is a potential client trying to reach you and are getting a wrong number!
     
    Add a link to your business on Google Maps too so people can find your business easily.
  8. Add Social Links.  Place social media icons that click to your business channels prominently on the home page so prospects can connect with you that way.
     
    Also be sure to put social sharing links on your blog so people can quickly and easily share your blog content with their social media followers.
  9. Update the Look and Feel.  Has your ideal target market or brand image changed since you last updated your website? Or perhaps it’s time for a fresh new look that is more up to date?
     
    I encounter many websites that look old and deserted. The immediate impression I get is that the business is either shut down or they don’t care about the professional impression they are giving their visitors.
     
    So if your website was built more than 3 or 4 years ago, the chances are good that it’s time for a new, fresh look that positions your business in a better light.
  10. Copywriting Update.  It’s important to review the content on your website.  Is it too long? Is it truly compelling? Does it have proper calls to action? Is it really reflective of your brand message?
     
    The text and images on your site are extremely important when trying to convert website visitors into paying customers.
     
    It might be time to hire someone to take a look at the copywriting on your site and ensure it’s giving the right message to the right people.

If it’s been a long time since anyone has reviewed your site, let eVision Media review it and share ways we can help you boost conversion rates, update your look, and create a better user experience.  Contact us today to discuss.

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 10 Essential Website Update Hacks to Help Boost Sales from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What’s Not ‘Feeling On Purpose’ in Your Business All About?

What’s Not ‘Feeling On Purpose’ All About?

As an entrepreneur it’s most likely you have had your fair share of ups and downs in your business.

It may be around finances, relationships, circumstances and situations that got out of control. You found solutions to your problems and forged ahead growing your business.

Unless you have settled your very poor credit loans, you will never escape from it. You can apply for debt restructuring just to buy time to repay your debts. You can also negotiate with your creditor to give you a better repayment condition. If you are able to solve this, then getting cash loans next time would be easier.

And you felt good about it.

Now I’d like to ask you a really important question about how you feel when you are working ‘on and in’ your business.

Do you absolutely love what you do? Are you passionate about it?  Are there some tasks you would just rather give to someone else so you can get on with what you love to do?

You might be like most entrepreneurs who go through work phases where you love something you are doing when you first started out but then over time, the work or job loses it’s appeal.

You might even feel drained, resentful and even become less competent than you were when you first started. You may even suffer from a bit of burn-out where ‘life seems to be sucked right out of you.”

If you do, you are not alone and that may be because you haven’t really found your ‘Sacred Gifts’.

When you really ‘feel on purpose’ you are most likely using your sacred gifts even if you are not aware of them.  You do have skills and talents that certainly can have you feeling good about using them but there are a few key differences:

Skills – you can learn skills throughout your lifetime and you may even find enjoyment using them. Or you may learn them, use them, but not necessarily really get enjoyment from them.

Talents – you are born with certain talents that make you feel happy when you are using them. You may have a talent for writing, painting, swimming, photography, singing etc. but you do these more for your own personal pleasure and enjoyment.

Sacred Gifts – you are born with these, a gift from Source/Universe/God. The bigger difference between skills, talents and sacred gifts is that they are always for the benefit of someone else.

According to Monique MacDonald the Creator of the ‘Discover Your Sacred Gifts’ program there are 24 and we all have 3 – 5 of them.

So when you look at this diagram ‘Where do you feel most on purpose in your work life?’ decide where you are right now in your business.

Sacred gifts and feeling on purpose

Now that you have decided how to fix your credit, I’ll give you some clues about where you can tell that you may be using some of your Sacred Gifts.

These are 4 Signs of a Sacred Gift in you:

  1. FEEDBACK – listen to what people say to you. Do you often have people saying WOW that’s really a gift you did that so easily OR I feel so much better after talking with you?
  2. REPEATED PATTERNS – you were born with these gifts so think about repeated patterns you may have had from earlier in your life. Did you always like to teach, nurse, nurture, encourage others?
  3. ENERGIZING – this is when ‘time flies’ – you feel so energized you can even forget to eat! Pay attention to the levels of satisfaction you feel in your business right now and even in the past. What really juiced you?
  4. EXTRAORDINARY RESULTS – are you really getting ‘extra-ordinary’ results with some of the work that you do? Does it seem effortless but others are amazed at the results you get?

Using your Sacred Gifts can leave you feeling totally on purpose by allowing you to make a difference in the lives of others, all the while having great meaning for you. Sacred gifts can be dormant because as often happens for many people, ‘life’ takes over and those sacred gifts get shelved for the time being.

It’s interesting  to note that it is just important for you to know what gifts you do not have as the ones you do have!

When you know you don’t have a gift you look for someone in your business who has that gift and hire them to do what you do not love to do! You don’t have to be ‘all things to all people’ in your business!

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

How to Position Your Website for Optimal Results

I remember way back when I was a little girl my Oma and Opa used to own a bakery up in Lillooet, B.C.

As a little girl, we don’t understand how much work and effort goes into creating a bakery. But looking back now as an adult I have so much appreciation for what Oma and Opa did. Getting up in the crack of dawn and baking those wonderful breads and pastries and cakes.

I was thinking about that in relation to our website and how can we make our website just as appealing as a bakery is.

One of the first things we want to do is make sure it’s unique. You don’t want your website to look like everybody else’s website. You don’t want your bakery to be exactly the same as everybody else’s bakery; otherwise, it doesn’t differentiate you.

You want to be unique and stand out and not look like everybody else.

Your website should be unique so that it stands out and not look like everyone else'sClick To Tweet

Don’t use one of those pre-fabricated templates that everybody else uses for the same thing. Have a custom created design for your website that will really make you stand out and showcase what you offer your followers.

The other thing you want to do is make it look appealing. There’s nothing more of a turn off than having a website that just looks dull or boring or amateurish. Things are out of place and it looks gaudy.

That impression your visitors will get from you, about you, when they come to your website is critical. You want to give them the best impression – have your best foot forward just like a storefront bakery.

We want to give that feeling you are going to get so many delights and treats if you come inside. You want your website to be luring people in and get excited about what they are going to find inside.

The other thing that is important for a bakery is location.

Your website also needs to be found in the search engines. You need to be higher up in the search engine rankings so SEO is vitally important. Search Engine Optimization means fixing up your website so the search engines find it and rank you higher up where people are searching for what you have to offer.

Do some investment on your website to make sure it is SEO optimized so it can drive traffic to your website. There’s no point in having a beautiful website if nobody knows it exists. You have to have that SEO component in order to make sure it’s found.

Speaking of making sure it’s found, one of the things that Google relies on in determining whether your website is worthy of being up in the search engines is if it’s got new content or not. Make sure you are not forgetting about your website. Don’t abandon it.

As soon as it’s built don’t just forget about it. Now your job is to make sure you continually update it and the best way to do that is through a blog.

Produce a new blog article every week so the search engines will know your website is alive and well and it’s asking for new people to come to it. Of course that content also serves a huge purpose in content marketing and getting your brand out there too.

Those are some of the tips that I have about your website in relation to how a bakery can sustain itself. Think about your website as a bakery and see what you can do to spruce that up and make it working for you instead of against you.

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

What You Need to Know Before You Sign Up for Yet Another Program

There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.

It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs.

You probably already know it as chasing after the bright and shiny object syndrome.

It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

Are you a victim of the Bright and Shiny Object Syndrome?Click To Tweet

Why The Bright & Shiny Object Syndrome Happens

New entrepreneurs, especially women, often horde a deep-seeded secret that weighs them down and prevents them from growing their business to the heights they are perfectly capable of, but often don’t realize it.

That secret is the debilitating knowing they will be exposed as a fraud.

I know this because I too had this fear years ago.

It kept me playing small.

It stopped me from stepping outside of my comfort zone.

It dictated all of my business decisions from how much to charge to how I should be positioned in my industry to whom my ideal clients were.

The thought of being exposed as a fraud far outweighed any voice of reason that declared otherwise. It was a powerful force that controlled my every move.

But I had no idea this was going on. I wasn’t consciously aware of how much my actions were based upon that one fact: Feeling like I was a fraud.

But was I really a fraud? Hardly.

Feeling like a fraud in business is more common than you think, but rarely accurateClick To Tweet

My educational background and previous business skills and experience put me far above the level of many of my competitors in the web development and digital marketing space. But I still found a way to discount all of that.

It wasn’t enough.

I needed to learn more.

Clearly they know far more than I do – just look at how “successful” they are.

They know the “secret”.  

So what did I do about it? I signed up for every program I could in order to find out what that secret was.

I embarked to find that perfect formula to follow. That magic system that would take me from point A to point B easily and effortlessly.

That thing that would make me successful.

Once I completed these programs, THEN I’d skyrocket my success!

Not.

And it’s probably not going to work for you either.

Yes, you’ll get some new insights out of the training. You’ll learn a few things along the way. But it won’t be enough.

And that’s because it’s not really what you need. Not by a long shot.

More than likely all those programs will just result in you feeling more overwhelmed and confused than ever before. How on earth are you going to find the time to implement all this, let alone understand how to do it all?

Signing up for every program, webinar & training available will result in confusion & overwhelmClick To Tweet

There’s only so much time in the day and wouldn’t you prefer to be working on what you’re passionate about instead? The reason why you went into business to begin with?

Here’s the deal

I can’t tell you how many struggling entrepreneurs I have worked with over the years. They aren’t able to reach successful heights in their business and the first (and often only) thing they will blame is themselves.

Their inner voice is screaming at them:

  • You don’t know enough.
  • You need to learn more.
  • You are clearly in way over your head – what were you thinking anyway?
  • You’re better off just quitting before you are exposed as the fraud you really are.

This may sound very familiar to you too.

So what does an aspiring entrepreneur do when they have thoughts like these? They sign up for every course, program, system, webinar, teleseminar, telesummit imaginable.

They become addicted to learning.

In their quest to no longer feel like a fraud, they embark on a mission to learn every single aspect about running a business they can. They feel they MUST learn how to:

  • Figure out who their ideal client is (even though they’re not sure what to do with that info once they have it)
  • Build a website themselves (even though technology has never been a friend of theirs)
  • Design their own logo and marketing materials (even though they have never had any formal training in graphic design)
  • Set up a sales funnel (even though they’re not really sure what that is)
  • Write the sales copy on their website and landing pages (Even though writing does not come easy for them)
  • Do Search Engine Optimization (SEO) on their website (even though they aren’t sure what that means)
  • Conduct webinars and teleseminars in order to launch their new program (even though they don’t have a program to launch yet)
  • Get on stage and be a speaker… write a book… participate in JV partnerships… hold workshops…. The list goes on and on!

What results from all of this? Entrepreneurs are spending SO much time and money on learning all of these skillsets that aren’t a part of their core competency, they aren’t left with any time or energy to focus on their own business!

And here’s the insidious part of it all:

The people who are selling you these programs and systems know full well you are prime for the picking. They are capitalizing on your fears and are making loads of money doing so.  They are counting on you feeling you MUST know all of this stuff before you can be successful at your business.

They also know that once they have your attention, you are prime to be “upsold” on higher-end programs or at least make affiliate commissions by referring other products/systems/platforms you MUST have.

Their business survival depends on it.

“BUT SUSAN!” I can hear you saying out loud… “in order for me to be successful, I have to have all of these things in place, and I can’t afford to hire anyone to do it all for me!”

Yes. But.

There’s a couple of falsehoods in that statement:

  • You do NOT need a website or marketing materials (yes, that’s coming from a web developer and online marketer!). Not right away at least. I sure didn’t have those things in place when I first started.
  • You do NOT need complex marketing funnels and fancy lead generating downloads
  • You Do NOT need a huge list or any list at all for that matter
  • You do NOT need to have every duck lined up in a neat row before you can start talking to clients and generating business.

Eventually, sure, you can work towards incorporating all of that into your business and marketing model. But not until you can afford to have it done properly. Wasting your time and money on learning how to do it all yourself is simply that – a waste of time and money.

And that’s because you will never learn as much as what the pros know in those key areas to get the same kinds of results by doing it yourself. You simply can’t know it all.

Plus that deep-seeded fear is also going to do whatever it takes to stop you in your tracks.

What You Really Need: Believe in Yourself

All you need to start and run a successful business is to trust yourself, your knowledge, your expertise and your ambitious drive to do what it takes to make it work. And most of all, you need the confidence in yourself that you are absolutely, unequivocally more than capable of bringing your business vision to fruition.

Your passion, energy, drive and vision is the fuel that moves you forward and creates the opportunities you need to make your business successful. Not all of those programs you’ve signed up for.

The more you believe in yourself, the more opportunities will materialize that will get you one step closer to achieving your goals.

Will you be rich in 30 days like many sales pages promise? Unlikely. But if you are wanting to build a sustainable business, you probably don’t want that kind of huge growth anyway.

Stop believing all of the hyped-up promises we are bombarded by everywhere we turn and instead, start believing you already know what you need to move forward.

Stop believing your are a fraud and start trusting you are more than capable of successClick To Tweet

And of what you don’t know, the right help at the right time will show up for you.

Now go. Trust yourself. Build a sustainable business with confidence and kick that false nagging voice that tells you you’re a fraud out the window. Stop giving away your power to those that are hungry for your money and make the right choices for you based on confidence, not fear.

You have a vision you need to fulfil and have no time for those kinds of mental blocks slowing you down!

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

The truth is exposed about the Bright and Shiny Object Syndrome from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Lift Others As We Climb

9 Tips for Authentic, “Uplifting” Networking

How To Lift Others As We Climb 9 Tips for Authentic, 'Uplifting' Networking

I had an amazing lunch about six weeks ago, surrounded by dozens and dozens of mostly female entrepreneurs at a networking event.  Prior to joining this organization I had no idea that so many women have small businesses…

I am seeing many passionate women, all attempting to get their message uniquely understood and valued by their counterparts.

Women Seem to Love Being Entrepreneurs

Lifting each other up is one of the major themes during these meetings. This is a natural human tendency when consciousness/self-awareness leads our choices, and our heart genuinely drives our interactions with one another.

However when self-awareness and consciousness is lacking then, such a theme can force us to be fake.

We all know that a “rule” does not necessarily mean it is our truth.

Rules Don’t Necessarily Help Us to be Honest

Relationships by nature are not capable of flourishing based on pretense… but the pretense we experience within ourselves is the most difficult to bear!

After all, “who are we kidding ultimately”?

This is the relationship that most matters in our life and the one that helps us to navigate our way into feeling whole.

We can’t run away from the truth we feel inside… the truth that nags when we slow down, and we find ourselves in the confines of our own space.  Our fears, our jealousies, our comparisons, our judgments, and our insecurities never shy away.

They are absolutely natural.

We Can’t Hide from Ourselves!

The women who are heart-connected genuinely stand out and ooze a good feel factor, whilst others can leave an absence of presence even in their limited conversations.

As I watched everyone, I felt the pressure that some were under, the pressure to get a pitch shared accurately, the pressure to offer something free just to be noticed or to be able to make a connection for a future sale.

The fear and pressure around cash flow issues in some, the pressure of their hidden marketing agenda accompanied with the associated pretense on the surface, was obvious in some.

Landing a Perfect Pitch Can Be a Strain

In my heart I felt sad seeing the strain these people were under, and sad at seeing how entrepreneurial life is a tough road to navigate.

At times marketing edicts can become forms of manipulating customers into buying from us. We are at these events to serve, and to help to make a difference in someone else’s life. That has to stay our primary focus, but things can get ugly for us, if our business is not flowing, and our innocence is lost.

Let’s Not Make Marketing a Form of Manipulation.

I’ve had time to reflect on this, and wanted to share a few tips and insights about networking and lifting each other up in the process.

  1. Be Honest With Yourself!
     
    This is a form of lifting, because it acts as a great start point. I recently noticed that entrepreneurial life felt like a hustle. This was such a healthy internal observation because it gave me a chance to step back and take stock.
  2. Be Your Own Best Friend and Be Kind to Yourself.
     
    Even if you see flaws, know that you are only a work-in-progress and that with efforts made to know yourself, you can evolve out of your limiting beliefs.
  3. Recognize Your Own Gifts and Your “Why”!
     
    Use that to stay anchored as your “first” lift of the networking event. This way, you are more likely to be grounded and confident, and your authenticity will always show.
  4. When You Speak, Just “Be” Your Natural Self
     
    This serves you a lot more than a word perfect pitch. We are human after all!
  5. Look For The Strengths and Passion in Others
     
    These traits help to build trust and inevitably help in relationship building.
  6. Feel the situation and follow your gut/intuition
     
    Words that flow from your gut serve more than your marketing edict- however smart we try to be, we can always sense an uneasiness when we are being sold to, so avoid the practiced jargon.
  7. Lift Others ONLY if it Feels Genuine in Your Heart
     
    Faking is worse than saying nothing.
  8. Watch Your Own Insecurities in Networking
     
    Make a commitment to yourself to transform insecurities, so that you move onwards and upwards after each event.
  9. Have Fun!

I hope you enjoy your next networking event and find life-long friends in the process.

If you want to know how to eliminate any of the internal insecurities that might surface for you, feel free to reach out.

I am more than happy to assist you using the amazing new modality called the Dalian Method. Revered by many clients as a firecracker, proving to be a life-changer, this technique can be self-practiced, speeding our ability to claim our self worth and power.

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


What To Do With Old Content To Keep Building Brand Exposure

I’ve been producing a lot of content over the years: articles for our blog as well as these videos. I also used to post a lot of eTips that would be put on Facebook, Twitter or LinkedIn as well as quotes and inspirational messages.

I realized I need to commit to doing something more with all of that older content. There’s a whole library of assets that I should and will continue to use in my content marketing efforts.

So today’s tip is to not forget about the old content that you have.

Go back into your blog and take some of the older articles that were really effective and had good responses to and repost those to your social media channels.

Put them into new social media channels that you didn’t post into before like Medium or LinkedIn Pulse and Instagram.

That’s what I’ve committed to. I’ve got hundreds of pieces of content that I can be repurposing and reusing by showing them again to my audience. No one is going to remember every little thing that I’ve posted and the same applies for you.

A video or a blog article that I posted a year or two ago is not going to be remembered. In reality, we are doing our followers a favour by reposting them.

So part of my content marketing strategy is to start reusing some of that old content that I’ve got and repurpose it too.

A great content marketing strategy includes repurposing and reposting old blog contentClick To Tweet

For instance, I could take a blog article and create a video or an audio for iTunes as a podcast. There are lots of things that we can be doing with the content that we’ve already created.

That’s my challenge to you is to think about how much content you have from the past that you can repurpose, send it out again and also send out as new content to your new followers who didn’t know you back then.

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Top Time Saving Social Media Management Tools

3 Top Time Saving Social Media Management Tools

Sharing content regularly on social media is critical for staying top of mind.  Yet many businesses struggle to find the time to do daily social media posts.

While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save time.

Scheduling social media posts helps business owners save timeClick To Tweet

Planning your posts also helps you to align your posts with upcoming promotions and topics on your marketing calendar.

Last but not least, planning and scheduling your posts ahead of time can give you peace of mind from the worry of “what should I post about today?”.

But with all the tools out there, how do you know what the right one is for your business?

Here’s some of our favourite social media management tools you’ll want to check out:

  1. Hootsuite

    Hootsuite is a free tool with a Pro option that helps you track and manage your social media posts.
     
    Not only does it allow you to manage what others are saying about your brand and enables you to interact with your social media accounts, but it also allows you to schedule posts on multiple social media channels.
     
    Hootsuite also has the ability to curate content to help with your content marketing efforts as well as schedule posts in bulk. Their auto-scheduler will also suggest ideal times to post content, based on your followers’ online activities.
     
    The free version let’s you manage up to three social media platforms.  If you need to manage more, you can upgrade to the professional version for $9.99/month.

  2. Buffer

    Save time on social media with Buffer. This free app (with upgrade options) makes social media scheduling simple.
     
    This tool makes it easy to share other people’s Tweets. Plus, you can spread your Tweets out throughout the day for greater visibility.
     
    One feature that makes Buffer a great tool is its easy integration with other social media tools like Followerwonk (an analytics tools) and Feedly (a news aggregator).

  3. Hubspot

    HubSpot’s Social Publishing tool makes it easy to publish to Facebook, Twitter and LinkedIn. It also allows you to select a custom time to post your content.
     
    It gives you custom tools to discover the best times to publish your content to reach the biggest audience. Their Social Inbox tool allows you to optimize your engagement strategy.

  4. Postcron

    Postcron is another social media scheduling tool that allows you to schedule posts to Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.
     
    Costs start from $8.33 per month with unlimited posts, a bulk uploader, content recommendations and the ability to add your watermark to image posts.
     
    Postcron also has the ability to re-use previously published material and can auto schedule posts based on when your users are prominently online.

  5. Meet Edgar

    Meet Edgar is more costly but behaves quite differently than the typical social media publishing tools described above.
     
    Not only is it a scheduling tool, but using a content library concept, it also thinks on your behalf by re-purpsosing your own best content and re-distributes it over a period of time. Essentially, the automated queue of content could fill your social media stream with valuable content forever.

Social Media Content Tips

While pre-scheduling posts can save time, you also need to supplement that with on-the-fly posts about where you are, who you are meeting with, big insights, and breaking news.

Followers want to know they are getting the inside scoop and to-the-minute updates on what you are up to with your social media.  It’s like a reward for being an active follower to know the big news first, before anyone else.

In addition to informational posts, social media graphics, and videos, it’s important to share regular calls to action. Always share an exciting way that followers can go deeper with you to experience your products and services.

Feeling Overwhelmed?

eVision Media has a team of experts who can help you identify content that resonates with your audience, plan posts to promote your top offers, and grow your engagement online. Ask about our done for you social media services today!

And if you are a do-it-yourselfer, you’ll want to check out our Social Blast membership program with easy-to -follow, step-by-step strategies and best practices that will help drive traffic to your website, create sales opportunities and grow your brand online.

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Here’s 5 top recommended social media management tools from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: A Simple Content Marketing Definition

Let’s talk about content marketing. Sometimes this word doesn’t mean much to us entrepreneurs. What is it? It’s kind of new on the scene and so I thought I’d just quickly define exactly what content marketing is.

It starts with creating some sort of content and usually that content is in the form of an article or a video. We start with that one piece and put it into our blog so the search engines can find it and direct traffic back to our website.

That one article should not stop there. Many times entrepreneurs will stop at that, they’ll put their article on their blog, they might think to send it over to Twitter and Facebook and LinkedIn and leave it at that.

But that’s just a one minor part of the content marketing puzzle that we need to do on a consistent basis in order to build our brand and get known in the World Wide Web.

As an example, we’ll take that one blog article, send it to our social media channels and then we also want to perhaps create a video out of it and put that video on YouTube. Then send that video over to our social media channels.

You can also directly upload that video on your Facebook page. You can put it on Pinterest and other social media accounts as well.

Then you can transcribe the video so if it didn’t start off as an article, you can do a video first, transcribe it, and now you have an article to use as a blog post and embed the video into it.

This is one small part of the content marketing machine we can create.

Creating a content marketing machine is a great way to get yourself visibleClick To Tweet

The next thing we can do is take that video and put it into another blog source like Medium or LinkedIn Pulse.

We can also submit that article in article repository sites so they will pick it up and source back to your website. Send it out as a newsletter as well.

Another example is to create an audio file from the article or video and turn it into a podcast.
Those are just a few ideas of many opportunities you can take advantage of through content marketing.
Get in the mindset of asking what more can you do with this one piece of content and then distribute it. Don’t waste your time always coming up with new content every day. Take that one piece of content and create more out of it.

I hope this provided you with some ideas as to what can you do with your blog article every week. Create a marketing calendar and give it a try!

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".