eBusiness Blog

How Committed Are You To Your Business?

Today’s eTip asks you an important question – just how committed are you to your business?

Today I want to ask you a question, just how committed are you to your business?
Over the years I’ve noticed some entrepreneurs are a bit lackadaisical about their approach to their business. They’ll take tons of time off, especially during the summer.

They have lots of reasons not to work on their business; either their kids need them or their parents need them or their husband needs them. The laundry is far more important than actually working on their business…

So that’s why I’m asking that question today because if you are not really super committed to actually creating a business as opposed to a hobby or finding that next to ‘get rich quick scheme’ and just making a load money that you think you can make watching all of these gurus online.

Think about that… how committed are you to your business?

How committed are you to your business?Click To Tweet

There is no right or wrong answer. Of course I’m not judging you here. I just want to help you clarify what is it that you are willing to do, what is it that you are willing to commit to in order to make your business actually a success, if that’s what you want.

It may be best to even define what success means to you.

Sometimes making money is not the ultimate goal here. Sometimes you need to feel more fulfilled, feel like you are following your life’s purpose.

Whatever that means to you, make a commitment.

Make a commitment to actually fulfill whatever your dream is and not waste any time and let excuses get in the way of preventing you from fulfilling that dream.

Do a one-year or five-year plan. Try to think about what is it that you really want to accomplish. Are you just making some extra cash or are you really trying to build a business?

If you are really trying to build a business, what exactly are you committed to? Are you going to work five, six, seven days a week or are you going to allow a lot of excuses to get in the way to stop you from doing the work that needs to be done in order to create a lifelong sustainable business?

Let me know what you think! Leave a comment below and if you have any questions or comments I’ll be sure to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Get Clients Fast Using Warm Letters

How to Get Clients Fast Using Warm Letters

Are you keeping your business a secret?

You may think you are doing a great job on social media, networking, and marketing online to grow your business.  But you may not be utilizing your very biggest asset… and that is your own personal network.

Most of us have established a network of at least 250 people.  It’s important to keep in touch regularly with your network to stay top of mind.

And the best way to do this is with a warm letter.

A great way to introduce your business is through a warm letterClick To Tweet

Below are tips on what to write in a warm letter to send our to your personal network of friends and colleagues.

What Exactly is a Warm Letter?

If you haven’t heard of a warm letter you may be scratching your head wondering what this is.

A warm letter is a letter that you send in the mail to your friends, colleagues and even family members.  It’s a letter you send to reconnect with people you know, updating them on what you are doing professionally.

This is especially effective when you are first starting your business too. It’s one of the first things I tell my new entrepreneur mentoring clients to do!

Benefits of Sending A Warm Letter

Reaching out to the people in your network gives you an opportunity to rekindle that relationship, ask for referrals, and help people better understand what you do.

Plus, it provides you with an opportunity to help them by sharing a tip, resource, referral and be a super hero in their world.

What Should You Include in a Warm Letter

When you write this letter, you’ll want to include:

  • What you are currently doing now in your business
  • A description of who your ideal client is and if they know of anyone like that
  • What specific problems you solve and the benefits of working with you
  • If you offer any referral rewards when they pass your name to a client who signs up
  • That you’d like to get in touch soon to hear what they are up to and how you can help them
  • How they can sign up for your newsletter
  • Ways they can connect with you on social media

How Many Letters Should You Sent Out?

Before you go printing a thousand letters to mail out to your entire local database, consider how many letters you can realistically follow up with.

You will want to contact each of the individuals to see if they received the letter and set a time to connect via phone, Skype, or in person. So sending 5-10 letters a week is ideal.

Who Should You Send these Letters To?

Sometimes we forget all the wonderful connections we have in our network.  One tool to use is FRANK list – Friends, Relatives, Acquaintances, Neighbours, and Kids.  Grab a pen and paper and make a list of people you know from all of these categories.

Use FRANK (Friends, Relatives, Acquaintances, Neighbours and Kids) for your warm lettersClick To Tweet

Think of all the people you know from your church, former jobs, networking events and colleagues.  This can include who cuts your hair, your pastor, your real estate agent and so on.

When you list all the vendors you use for your business and personal life you’d be surprised how long the list is.

You can also go through your list of contacts in LinkedIn, Twitter, and Facebook and reach out with a message to get to know your social connections on a deeper level.

Using a CRM software can help you keep track of the marketing touches you do with people.  Hubspot offers a free CRM.  Another popular tool is Salesforce.

When Should You Send a Warm Letter

You may be wondering when the best time is to send a warm letter out. Ideal times are when you have something new an exciting to share.

Occasions to send out a warm letter include:

  • Launching a new business
  • Providing a new product or service
  • Launching a new website or re-brand
  • Receiving an award or accomplishment you have achieved
  • Sharing a fun new personal piece of news (marriage, anniversary, travel, baby, etc)
  • And just because… Periodically sent a note to people you haven’t spoken to in a while saying  “you crossed my mind the other day and I was wondering what you are up to”.

Don’t Forget to Follow Up

Sending the warm letters is only half the work.  The real power is in the follow-up.

Connect a week later with each of the people you sent letters to.  Set up a time to do coffee, tea, or a virtual connect.

It’s important to make people feel special and show you are there to help them too!

Write, Connect, and Grow

Start sending warm letters today and you’ll be surprised at how fast your business grows.

You have a wonderful network of people who know you, think you are amazing, and would love to help you out.

Just reach out, share a little love in a letter, and watch the magic happen. And if you need help with writing this letter to ensure it has optimal impact, we at eVision Media can help!

Have you ever written a warm letter for your business? Share in the comments section how it turned out!

To your success,

P.S. If you found this article helpful, please share it with your followers!

Here's how to get clients fast using warm lettersClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Business Success Strategies Nature Teaches Us at the Fall Equinox

3 Business Success Strategies Nature Teaches Us at the Fall Equinox

In the Northern Hemisphere, today (September 22nd) is the Autumnal Equinox, the official start of the fall season.

There are many signs this time of year that we are moving into a season with different energies…the temperatures are cool, days are getting shorter, leaves are starting to turn color.

As you reflect on these shifting energies, there is much to learn from nature that can help you achieve greater success in your business.

Here are 3 of these ways:

  1. Balance between work and play.
     
    The word “equinox” means when the night (nox) equals the day. And indeed, at equinox we mark the time the earth is positioned around the sun during its annual orbit in which the daylight is equal to the night’s dark.
     
    This is a perfect time to remind ourselves the importance of having a healthy balance between work and the rest of our lives.
     
    When you can make sure you give energy and attention to not only family and friends but leisure activities, the quality of your work will undoubtedly improve. You can become more efficient and able to focus better on tasks.
  2. Get rid of what no longer serves you and your business.
     
    The Fall is the time that plants start to go dormant for the winter. They shed leaves, flowers, and fruit because these parts have served their purpose in the sunny, productive days of summer.
     
    This important part of nature’s cycle points to an essential task that we must do at least once a year – cull what is no longer working for us.
     
    Take time to examine your office, files, and even business systems and ask, “What is still relevant and useful?” “Is this [item] actually getting in the way of us being productive in my work?”
     
    Consider it “Fall cleaning” and know it will give you the clarity and space you need to excel.
  3. Celebrate your accomplishments, both personal and professional.
     
    They call the full moon nearest to the fall equinox the Harvest Moon. This is the time of year when the bounty from the land is at its peak, and we love to celebrate the harvest (think the Thanksgiving holidays).
     
    What a perfect time to reflect on the year’s successes (so far) and celebrate your prosperity. Melody Beattie wrote, “Gratitude unlocks the fullness of life. It turns what we have into enough, and more.”
     
    Expressing gratitude will only attract more abundance for you and your business.

These “lessons” are simple, once you understand they are a part of a natural process – and they really work.
 
Take a walk in a turning forest or visit a local farm to witness these powerful messages, and then find ways to reflect them in your business – and your life.

About the Author, Elizabeth Walker

Elizabeth Walker

Elizabeth Walker is known as a "natural" in reinventing herself. After nearly 25 years as a consulting urban forester, and more recently a farmer and blogger on sustainability and permaculture, she is exploring ways to help others become the best of themselves with her unique Alignment Magic system.

She looks forward to identifying and engaging her ideal clients through nature-based coaching and mentoring and help them achieve abundant and sustained health, wealth and happiness in their lives. For more information, visit her website: earthbodywellness.net


Is Social Media Really Worth it for a Small Business?

Is Social Media Really Worth It for a Small Business?

As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.

Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?

Social Media can be a powerful marketing tool if you know how to get a ROIClick To Tweet

This article will provide you with a clear breakdown of all the information you need to make the best decision for your business.

How Much Time Does Social Media Require?

Even though having social media accounts is free (unless you spend money on ads), that doesn’t mean there are no costs associated to using these platforms to your benefit.

Since time costs money to business owners, let’s look at the amount of time the average business owner spends on social media.

According to a survey by Vertical Response, about 43 percent of small businesses spend about 6 hours per week on social media.

Writing and posting a weekly blog post can take 1-3 hours to do. So this means it takes a full day to write, schedule, and post to social media plus write and post a blog article each week.

It can take 8 hours a week to focus on social media for small businessesClick To Tweet

This is assuming you, the business owner would be doing everything required to fulfil these two marketing tasks.  If you decide to hire someone to help, then the money you pay out needs to be the ROI factor as opposed to your time.

The Benefits of Social Media

On the flip side let’s look at the advantages of social media for your business.  In general, there are 5 benefits a business owner can count on if using social media marketing:

  1. Relationship Building: Social media is an excellent way to build relationships with prospects. It provides an opportunity for multiple exposures to your fan base by using a mixture of information and calls to action.
  2. Lead Generation: Add followers to your email marketing list by sharing links to downloadable freebies on your social media accounts. This allows you to send follow-up emails and information that can lead to sales.
  3. Traffic Generation: SEO optimized blog posts can help your website rank higher for important keywords in the search engines. Plus, when you post blog articles, you can tell your social media followers about them and share the link to your blog to read more.
  4. Consistency: Staying top of mind requires frequent marketing touches. With many people spending hours a day checking their Facebook, Twitter, and LinkedIn accounts on their smart phones, social media gives you lots of exposure to your target market.
     
    Sharing daily social media posts and weekly blog articles keeps the relationship with your customers strong.
  5. Customer Service: Social media offers an easy way for customers to reach you with questions, problems, or complaints about your products and services.

    This gives you a chance to respond immediately to address the issue.  Plus, giving the VIP treatment to customers in need shows that you are a company who cares and goes a long way towards building your reputation online.

Social Media Tactics That Drive Results

What actions should your business be doing regularly on social media to generate the best results?

Here are just a few of the tactics you should be employing on your social media channels:

  • Strategically planning social media content in alignment with sales goals
  • Curate content on a regular basis
  • Promote LinkedIn Pulse and blog posts on social media
  • Interact with other social media pages and groups to attract new followers
  • Create and share social media graphics, photos, videos and infographics
  • Listen and respond to comments on your own social media posts
  • Engage in social listening and respond to those who mention you
  • Promote high engagement posts with social media ads
  • Review analytics and reporting on engagement posts and reach
  • Plan opt-in freebies to share on social media for list building
  • Write and post blog posts
  • Look for guest blogging opportunities
  • and so on…

So you can see to really stay ahead of the game, realistically, you need to have a dedicated social media person or hire some help to do it right.

The ROI of Social Media

Because the benefits of social media efforts are often intangible, such as the amount of brand exposure your business would get, it’s often difficult to put an actual number to the ROI of your social media efforts.

But if you look at it this way, just a few new customers every month (depending on what you sell) would more than likely pay the costs of doing social media marketing for your business.

Plus, if you hire someone to manage your social media, it frees you to focus on other revenue-generating activities.

Bottom line, if you aren’t on social media, you are missing out on business. The opportunity cost of not marketing on social media is with lost visibility, less website traffic, slower list building, and weaker relationships.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

P.P.S. if you found this article helpful, please share it with your followers!

Is Social Media Really Worth it for a Small Business? This article helps decide:Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Build Your Visibility on Social Media

Today’s eTip is about getting better visibility in front of your ideal target market on Social Media, especially Facebook.

Let’s talk about social media and more specifically about Facebook. One of the things we need to do when we are on social media is that as business owners, our intention is to gain more visibility with our followers, right?

We want to be able to get in front of our ideal target market.

One way to do that, aside from posting, is to get active and get involved in other people’s posts.

You want to be looking for posts from your ideal target market and getting involved in the comments and the discussions that are happening in those posts.

Make sure you like them, comment on them, share them, offer compliments, offer your expertise if somebody asks a question that you can answer.

Being active with other people's posts is one way to build social media visibilityClick To Tweet

Don’t be pushy about it. Be genuine, be authentic and be with the intention of actually wanting to help and to serve as opposed to “oh here’s an opportunity to sell, sell, sell.” You don’t want to do that.

You can do this either in posts that you just see on your news feed or get involved in groups where you know your ideal target market is hanging out.

That’s where you want to really get into those discussions and offer your help as much as you can without being pushy and sales-y. People don’t like pushy and sales-y. They want to know you are there with a genuine interest to be of service and to be of help and that will get you better results in the long run, trust me on this.

I’d love to hear what you think – are you being strategic with your social media efforts or are you just happy to be on there and posting what you can?

Share your response below in the comments section or if you have a question, I’d be happy to answer.

Discover Step-By-Step How To Boost Your Social Media Marketing Results in just 21 Days

Take this 21 day social media challenge Sept 21 2016Starting Sept 21st, I’ll be sharing my best social media secrets with a small exclusive group of individuals in a new 21 Day Social Media Challenge.

I’ll be posting short, powerful tasks you can do to take your social media to the next level.

What’s great is these are simple things you can do in literally 5-10 minutes.

So if you are ready to ramp up your social media results for the Fall, you’ll definitively want to check this out here: www.evisionmedia.ca/21-day-social-media-challenge/

To your success,

PS, if you found this article helpful, please share it with your followers!

Here's 6 ways that will help rock your social media resultsClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Hot Tips to Rock Your Social Media Results

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

Are you investing too much time in social media with little results?Click To Tweet

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

  1. Use Facebook Live

    Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.
     
    Fans love the feeling of listening to what you have to share in the moment. Try answering questions and  providing tips while live.
     
    Other ways to use Facebook live is to broadcast an update when you are networking or attending events.  Or share a Facebook live update on any launches coming down the pipe.

  2. Offer Opt-In Gifts to Grow Your Marketing List

    People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.
     
    When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.
     
    Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

  3. Invite People to Take Action

    Be strategic with your calls to action to get the most out of your social media efforts.
     
    In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you.  This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

  4. Build Your Fan Base Organically

    Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.
     
    Instead, find groups with people in your target audience.  Be helpful.  Start real conversations.  Invite them to join your social media page or group.
     
    Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.
     
    So don’t buy followers.  It’s about quality of followers, not quantity.  It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

  5. Offer a Mix of Post Content

    People love variety.  Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

  6. Post at the Ideal Time for Best Exposure

    Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!
     
    There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.
     
    So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

P.P.S. if you found this article helpful, please share it with your followers!

Here's 6 ways that will help rock your social media resultsClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

A Service Professional’s “newbie” Guide to Content Marketing

A Service Professional’s 'newbie' Guide to Content Marketing

Understanding Content Marketing… In Less Than 5 Minutes

There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most.

In this case, anyone who is in business needs to understand what this term means.

So at the risk of using “industry jargon” and not make any assumptions that all entrepreneurs and business owners know what this term means, plus why they should know about it to begin with, today’s article will shed some light on the content marketing subject.

What is content marketing?

The Content Marketing Institute defines content marketing as being a  “strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

What this means to you is the need to create articles, images, audios and/or videos that can be shared to your followers through various means, with the intention of attracting your ideal target market so they will eventually convert into being a paying customer.

And once that content is created, then it can be re-purposed and re-distributed again as a new form of media.

Once you've created content for your website, re-purpose and distribute it for more brand exposureClick To Tweet

For instance, I post a video eTip on YouTube but it doesn’t stop there. l can then make a blog article out of it by embedding the video into the blog post. From there, I’ll send out a newsletter with a snippet to the same blog article.

But there’s still more that can be done. I can take things further and flush out a whole new article based on the premise of the video, providing a more in-depth look at that particular topic.

From there I could create quotables and tip snippets for social media where I use #eTip as my hashtag. Maybe there’s enough information to create an infographic from that article too. Or take the audio portion of that original video and post it as a podcast.

As you can see, there are many different ways one piece of content can be used and re-purposed. But first, let’s address why you should even bother going through that effort.

5 Benefits of Content Marketing

With the age of “relationship marketing”, content marketing is an ideal tool to attract paying clients in a non-evasive, non-selling manner, more authentic manner.

Here’s some benefits of adding content marketing to your business strategy:

  1. Generate Brand Awareness and Visibility: Showcasing your expertise through content distribution is a great way to get in front of your ideal target market and begin to build brand awareness every time someone views your pieces.
  2. Build a “Know, Like and Trust” Factor With Followers: People buy from people they trust and there’s no better way to gain trust than by sharing your knowledge through your own voice, no matter what industry you’re in.
  3. Set The Stage for Converting Followers into Purchasers: Some people need to see or hear about you many times before they start to think about hiring you. By providing them a tonne of value gives them peace of mind you are in business for their best interest, not yours, and are more likely to purchase from you.
  4. Create Brand Advocates: Existing clients (and some that aren’t) can be your best advocates if you give them an opportunity to share your content to their followers. The more they share, the more your brand awareness escalates.
  5. Build Repeat Business: A great way to stay top of mind for your existing clients is to continually reach out to them in the form of offering further value that they will find useful. This will make it easier for them to remember you the next time they need you again or know of someone who does.

The Challenges to Content Marketing

When I speak about content marketing with clients, one of the biggest areas of resistance to implementation is the amount of time that is required. It’s time consuming to not only create the content in the first place, but to also distribute the content.

I remember watching a video from an incredible content marketer, Gary Vaynerchuck, who had mentioned it may take him an hour to write a piece of content but another 5 hours to distribute it. But that’s exactly how he built his empire – through content marketing.

A challenge that I face is keeping track of all my content marketing efforts. There are several tools that can help with this, and I find using an Excel sheet works well where I track each post and where it has been distributed.

These challenges may seem daunting to begin incorporating content marketing strategies for your business, but the benefits really can have a huge impact on your bottom line, so it’s well worth the effort.

And don’t think you have to do all of this by yourself either. We do a lot of social media and content marketing for clients so outsourcing is a definite viable option to consider.

Where to Start

The first thing you need to do is create content. Seems obvious but the real question is, what kind of content? My advice is to focus on your blog.

Writing a blog post is a great place to start for content marketingClick To Tweet

Since writing articles for your blog has so many benefits, such as SEO positioning, these efforts will get you the biggest bang for your buck (a.k.a. your time).

Begin by writing an article and posting it to your blog. Then think about ways you can distribute that article to get it in front of your ideal target market.

Here’s a brief list:

There are many others but this is enough to get you going.

If you don’t have a blog set up on your website, contact me to help out with that. And if you need further help on what to write and how to distribute it, I can help with that too either through our monthly Social Blast membership program or individual business and marketing mentoring.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

2 Ways to get More Views on your Facebook Business Page

Today’s eTip is about getting more views on posts for your Facebook business page.

Today I thought I’d talk a little bit about Facebook. As you may know Facebook has recently changed its algorithms, yet again, where it has decreased the amount of people that are actually seeing the posts we post to our Facebook page.

So what we need to do as entrepreneurs is counteract that the best we can.
There are two things that I wanted to tell you about today.

One of them is your frequency – the amount of times you post on your Facebook page.

Frequency is an important factor in getting more views on Facebook postsClick To Tweet

You should be posting three or four times a day with new content so that Facebook will start to realize you’ve got some good quality content coming in resulting in more and more people will see your posts.

But don’t post all at once; otherwise, only those people who are on line at that moment will see them so spread them out throughout the day.

You can schedule them using a scheduler like Hootsuite where you can schedule your post to go out later on in the day so you don’t have to actually be on line those times.

The other way is to create original content. Yes it’s fine to be sharing other people’s content, but you don’t want to be doing that all the time just like you don’t want to be putting promotional posts on all the time.

You want to be coming up with your own original content such as a quote, a tip, a helpful hint – something that will generate some interest. Something that you find will be of value for your followers.

Make it as original as you can and that will get you a little bit better exposure because people are going to come to know that you’ve got good stuff being posted on your page and you are worth following.

Those are a couple of really quick tips about Facebook posts for your business page. If you have any questions or comments please leave a comment below!

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Solopreneurs Should Create a Communications Plan for Their Business

Why Solopreneurs Should Create a Communications Plan for Their Business

Small business owners and solopreneurs often think communications planning is for big business.

Yes, communications is the stuff of corporations, governments, and not-for-profit organizations, and it can benefit you, the small business owner or solopreneur as well.

Large organizations who are keen on reputation management, media relations, rolling out annual reports and extensive internal communications programs rely on their communications team to craft the message, to write and create the material, to deliver the program and to keep the organization top of mind with their target audience.

These are all things that you need to do as well, no matter how big or small your business is.

Here is a quick quiz on whether or not you need to bring a communications expert onto your team:

  1. Can you answer what your business does in one, clean, sentence?
  2. Do you know what reputation your business has?
  3. Do your customers/target audiences know your name?
  4. Is your website current and does it accurately reflect you and your business?
  5. Are you clear on how much you need to talk to your customers/target audience and do you have a plan for that?

If the answer is “no” or “I’m not sure” to any of the questions above, then you could definitely benefit from hiring a communications consultant to help you through some of these things.

A good consultant will start by asking you about your business. Why did you start it? What do you love about it? What do you want people to know about your business? What call to action do you want your target audience to have once they hear your message?

Once you can answer these questions, you can start creating a communications plan for your business.

The funny thing is, many business owners think they know the answers to these questions; however, once they try to voice it, they stumble.

Here’s an example of how these conversations often go:

Consultant: So, you want people to know about your business. What do you want them to know?

Business Owner: Well, that we’re awesome, of course!

Consultant: Great! I know you’re awesome, and you know you’re awesome. Why are you awesome?

Business Owner: Because we offer a great product. There’s nothing else out there like it on the market!

Consultant: Great! So, what does your product do?

This is where you start getting into what’s important. What do you do? What sets you apart from your competition? How will your customers find you? How often will you communicate with them and when? Do you have a feedback mechanism to hear from your customers? Do you even know what they really want?

A good communications plan will contain the following components:

  1. Background on your Business
  2. Business Goals
  3. Communications Goals (big picture) & Objectives (smaller picture)
  4. Target Audience
  5. Key Messages (for each target audience)
  6. Communications Strategy
  7. Action Plan & Timeline
  8. Budget
  9. Evaluation methodology (how will you know you’ve been successful?)

Sound overwhelming? It doesn’t have to be. You can even take a stab at this yourself, regardless of your communications experience.

And, the more you have pre-prepared when you meet with a consultant, if you decide to go that route, the more they will love you for it. Particularly the business goals. Nobody but you can tell you what your goals are.

What does success look like for your business?

Let’s start there.

What are your goals for your business?  For three months, six months and one year from now. Once you have your business goals clearly defined, the rest will flow.

And you’ll be well on your way to developing your first communications plan.

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.