eBusiness Blog

ABC’s of Business – Gratitude

ABC’s of Business – Gratitude

Merci.  Mucho gracias.  Grazie.  Danke.

No matter what language you speak, the words ‘thank you’ means the same thing; being grateful and appreciative.

Children are taught from a very young age to say thank you.  We say thanks to mom for the cookie, or to our Auntie for the gifts.  We give our teachers presents at the end of the school year to show appreciation for the learning.

We are taught that it is better to give than receive.  No matter the occasion, gratitude is an integral value that is instilled in us as children.

So why, then, as adults do we sometimes lose sight of this all-important childhood value?  Even though we might feel bad, we miss opportunities to show gratitude.  It is no longer a priority in our lives.

In business, we can’t afford to miss opportunities to say thank you.  Gratitude makes us money.  So today I’m sharing with you, 4 ‘Gratitude Tips’ to ensure your clients know you appreciate them.

  1. Small gestures make big impacts. I received a box of cookies and gift card from my car dealership for a referral I sent them.  This gesture was low cost to them, but was I impressed?  You bet!  Will I continue to refer them?  Of course. ‘Thank you’ gifts are cheap marketing for any company.
  2. Gratitude is a core business value. When a business owner takes a few minutes to publically celebrate an employee’s efforts, they are saying to the world, “We are a caring company.”
  3. Elephants have long memories…and so do our customers. Good or bad, they remember.   What do you want your company to be remembered for?  Include ‘gratitude’ actions in sales scripts, marketing activities, and customer follow-up.  Appreciate your customers, and they will return.
  4. Consistency is key. Show gratitude unexpectedly and regularly.  Don’t let the plan fall off the radar.  Hold everyone (including you) accountable to one another, and to the customer.  Be grateful daily, weekly, and monthly in action and words.

While the 21st century business model is fast-paced and aggressive, many companies are choosing to return to the ‘simple’ business model.  Consumers are demanding companies be ‘real’, transparent, and work to their core values.

I propose that gratitude be at the top of that list.  Conduct a gratitude audit today.  Plan some small, yet impactful action steps.

Remember the smile on Auntie’s face when you said thank you, and gave her a hug?  It’s time to pass that same good feeling along to customers and staff.

Remember, everyone benefits.

About the Author, Pamela Chatry

Pamela Chatry

Do you work too hard? Is your business in chaos? If you are struggling with business issues, contact Pamela Chatry for a complimentary assessment. Pamela has been a trusted and highly respected Business Consultant, Mentor for Women in Business, Self-Employment Advocate, Trainer and Keynote Speaker for over 25 years.

Visit www.pamelachatry.com or call her at 778-856-8970 for help in getting your business to its fullest potential.


9 Surprising Reasons Why Your Website Isn’t Mobile Friendly and What to Do About It

9 Surprising Reasons Why Your Website Isn't Mobile Friendly and What to Do About It

In recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm.

We are becoming a society that is connected 24/7. That’s requiring businesses to think about the special needs of users who are mobile.

Let me ask, is your website mobile ready?

Take a peek inside your Google Analytics and you may be surprised at the number of users viewing your website from mobile devices.

In a recent study, Shopify analyzed data from over 100,000 online stores using their ecommerce software and found that more than 50% of their traffic came from mobile devices.

50% of mobile users are coming to your website - don't send them away because it's not mobile friendly!Click To Tweet

Ignoring these mobile shoppers is a costly business mistake.

So unless you are ready to say ’no’ to half your sales, you need to make fully optimizing your website for mobile use a top priority.

Review the items below to make sure your website is properly optimized for mobile use:

  1. Speed. Mobile users are on the go and in a hurry. They have an urgent need for information fast. In fact, according to Google, people are 5-times more likely to leave your website if it loads too slowly; the goal is to have your website load in 3 seconds or less.
     
    The Google PageSpeed Tester is a free tool to test your site to see how quickly it loads, and shows your load time for both mobile and desktop viewing. It’s a useful tool that can help you assess if your website needs some work. Try it here: testmysite.thinkwithgoogle.com
     
    If your website is too slow, there are many things you can do to improve the speed of your web pages. For example, you can optimize your images – your web developer can also optimize your HTML, Javascript, and CSS code to compress the file sizes and load times.
  2. Simplify navigation. List your most important pages first. Make it easy for users to find what they need on the go.
     
    Often times mobile users are distracted users. Many are multitasking while watching TV, at work, or out running errands, so they need to spot where to go and what to do easily.
     
    Having image buttons or a complex drop-down navigation doesn’t work well for mobile use. Having a wide navigation bar that requires the user to scroll left to right is also a big no no. Either shorten the horizontal mobile navigation to the top 4-5 links or have vertical navigation for smaller devices instead.
  3. Easy to spot Calls to Action. Many times mobile users want quick answers to make a decision and take action. You don’t want to make them hunt on the page to order, schedule an appointment, or click to see directions to your store. Make these items clearly visible.
  4. Make content short and sweet. Since mobile users are viewing content on smaller screens, it’s important to simplify page copy to include the most important key points. The amount of words you can put “above the fold” without users having to scroll is very few.
     
    Think about what on-the-go users want to know such as hours, directions, addresses, phone numbers, emails, etc. Put this information front and center.
     
    Consider shortening product descriptions. Create shorter bios for staff on the mobile versions. Less is more when it comes to mobile-ready content.
  5. Simplify the design. Remove popups. Don’t use flash. Use smaller images in your mobile design or allow your code to detect if it’s being viewed on a mobile device and resize them to fit the screen.
     
    Make sure users don’t have to zoom in to navigate.
  6. Use Clean Fonts. Use a simple, clean font that displays nicely on a small screen. Recommended fonts include: Arial, Helvetica, Courier, Georgia, Times New Roman, and Trebuchet MS.
  7. Include Visual Cues. When people are clicking on their phone to navigate, sometimes it’s hard to see if they have clicked in the right place and if the page is loading.
     
    Having a navigation button or link that changes color to indicate it has been clicked can make the experience more intuitive.
  8. Test for Functionality. Make sure any website forms function on a mobile device. Have someone test your website on a mobile device to ensure it makes sense and that all links and calls to action function properly.
  9. SEO Optimization. It’s not enough to optimize the desktop version of your site for search engines. It’s critical to make sure your mobile-friendly site is SEO optimized
     
    If people are Googling “dentist in Vancouver” in need of an emergency tooth repair, you want them to have your site come up to the top of the list.

Ready to Make Your Website More Mobile Friendly?

If reading this article makes your head spin, don’t worry. At eVision Media we can give your website a review to see if it’s mobile friendly and optimize it so it loads quickly and provides a easy to use experience for visitors.

Let us help you boost conversions and reach more mobile customers today!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why It’s Important to Not Forget About Your Blog

Today’s eTip is about the blog that you abandoned way back when!

Ya, that blog – the one that you wrote a few articles for several months or even years ago and have since forgotten about it.

Your blog is so important to keep up-to-date and continually use it as a part of your regular marketing campaign.

Having a blog has so many benefits and one of them is every time you post a new article onto your blog, the search engines like Google will think your website is active and may reward you with higher search engine rankings.

Abandoned your #blog? There's so many reasons to keep it going, #SEO being one of themClick To Tweet

also, the blog topics you write about is something your ideal client will want to learn from or hear about so when they’re typing in the search engines about a certain topic that’s in your area of expertise, they will find your article, come to your website, and will see that you know what you’re talking about while sharing your expertise. This may then convert them into paying clients.

Not only that, having a blog also gives you fresh material to share to your social media channels.

There’s so many different benefits to having a blog. Don’t put it on the back burner,make an effort to write a blog post at least once a month, if mot more than that.

Make a commitment to that marketing of your business and you will see some success and results from those efforts.

I’d love to hear what you think – do you have a blog that you’ve forgotten about or have not posted to in a long while? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to React Positively to a Negative Client Using Law of Attraction

How to React Positively to a Negative Client Using Law of Attraction

At some point in time every entrepreneur receives a negative comment from a client or customer. If you been arrested, you are probably wondering who is the best drunk driving lawyer in town.

While it’s unavoidable in business the outcome of what started out as something negative can be turned around to something that is positive. In fact it’s possible that the client who was complaining about something could turn into one of your best referral clients!

It all depends on how you decide to communicate back to that client.

Let’s look at a few different scenarios where you received a negative comment that fired you up so much that your first reaction was anger and maybe your thought process was along the lines of ‘Grrrr I provided an exceptional service to them they just didn’t do their part!’

And let’s be real here – it might be the client that you knew was going to be high maintenance and never satisfied but you took them on as a client anyway because a) you needed the money or b) you didn’t think it would be so bad.

And from a Law of Attraction perspective your ‘gut’ feeling was right and now you know that next time you’ll pay attention to what you ‘feel’!

But in the meantime you have to deal with a negative complaint. And because we all live in a very ‘high-tech low-touch’ world you may have received that complaint via an email or from a variety of social media sites where you either post or comment.

Woman-getting-rejection-on-phoneHowever you received it most likely you will have a negative reaction and want to react back right away with something equally as negative.

And if this happens to be posted in a public place you know that typing those words, with those negative vibes attached that this can hurt your business reputation in so many ways. And you will attract more of the same!

Another scenario may be that you received a phone call from a client or customer with a complaint and all you wanted to do was slam the phone down but of course, professional entrepreneur that you are, you won’t do this.

So here is where knowing how to use the Law of Attraction deliberately can save the day for you.

You can easily turn what could be a bad-reaction-disaster into a positive-high-vibe-response where both you and your client or customer are happy with the outcome of the communication.

  • Observe your feelings and ‘do nothing at first or ‘say nothing’ if it is a phone call
  • Briefly’ let your emotions out – have a hissy fit, go down a rabbit hole or take a time-out; do whatever you need to do to release those emotions
  • Take 3 deep breaths – in and out
  • Give some thought to the situation (not the emotions) and decide if the complaint is valid or not
  • Think about your response by setting your intention – think about what you want the outcome to be with the ‘best case scenario’ top of mind

Then and only then…

  • If possible phone your client or customer and listen to what they have to say. Many times what you think is the problem is not really the problem and we all know that high-tech communication can easily be misunderstood.
  • Express gratitude for the client or customer for bringing this to your attention (you are taking the high-vibe road here)
  • Ask the client or customer if there is anything else you can help them with and when heartfelt they will know that you were sincere in wanting to listen and respond to their complaint.

And then wait for them to refer new clients to you because of your positive high-vibe professional customer service!

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

Tools to Get You More Organized, Efficient, and Less Stressed in Your Business

Tools to Get You More Organized, Efficient, and Less Stressed in Your Business

9 Operational Apps, Systems and Processes We Use at eVision Media

The other day I was having a conversation with a professional organizer I met in a Facebook group. We connected over the phone and talked about our businesses.

When she asked me how organized I was, she was quite surprised to hear I felt I was very organized and systematized. I’m not overwhelmed like many busy entrepreneurs and small business owners are and this intrigued her greatly.

In fact, she commended me on how few people reach what I consider pretty normal! Isn’t that typical, right? Where we just assume everyone else knows/does what we do and thus, it’s nothing worth writing about?

So today I thought I would write down a list of the tools and systems I use to keep organized and systematized on a daily basis. Working with a virtual team of 11 people has forced me to be this way!

Want to know what a busy web development/digital marketing firm does to stay organized?Click To Tweet

Here’s 9 ways I keep our eVision Media business operating smoothly:

  1. At the top of the list is using Microsoft Office 365. I really couldn’t be functional without this software suite as an integral part of my daily operations. There are 3 apps I use the most and they are:
    • Outlook. My Outlook program is always open. It’s the hub of my operations for my emails, calendar and tasks.
       
      I use IMAP for email so I can use Outlook on my iPad and iPhone as well, enabling me to keep all 3 devices synched at the same time.
       
      The only thing that doesn’t sync nicely is the calendar (due to my not using MS Exchange) so I use iCloud that syncs my calendar and I can use it for file storage too.
    • Excel. I love lists and keeping things organized. I guess one could say I’m addicted to using Excel to manage many of my day-to-day operations.
       
      Whether at a client level such as tracking our marketing and social media progress or at our own level in tracking our content marketing efforts. I can’t live without Excel!
    • Word. This is self explanatory. All of my business correspondence is done in our branded stationery that’s embedded into Word.
       
      All of my eVision Media and client documents are stored in “libraries” on my PC so I can easily access any file pertaining to anything I need.
  2. Evernote. I started using Evernote a couple of years ago and never looked back. What a gem on keeping me organized! There’s a free version and paid version and so far, I’ve only needed the free version. This is where I keep track of many things like:
    • Current Projects. This notebook tracks all of our website development projects, marketing campaigns, webinars/telesummits as well as our “Done For You” social media projects.
       
      I love how I can create checklists in Evernote to ensure I have all my bases covered as we work through each level of completion on each project.
       
      Because we can have as many as a couple of dozen projects running at the same time, this system is invaluable to keeping me on top of things without having to always rely on my memory.
    • Leads. This is where I can easily take notes as I’m speaking with a potential client so I ensure I do proper follow up and not forget any details told to me.
    • Resources. I use this Notebook to save website links, tools and YouTube videos I want to remember and reference at a later date.
    • Notes. I’m always coming up with new ideas and need a place to jot them down so this notebook is ideal where I add things like newsletter ideas, Social Blast topics, tips I’ve learned on webinars and the like.
    • Daily Tasks. This is basically my to-do list. I find this one the hardest to keep up – sometimes my tasks are completed so quickly, they didn’t make it in here to begin with!
    • Personal Stuff. Life is not all business! So here’s where I store recipes and health tips I like to be able to easily reference.

    Evernote also has a handy voice recording feature that I haven’t gotten into the habit of using but really should. The other feature I don’t use much is the ability to share certain Notebooks with my team. Since we use a different Project Management tool, there hasn’t been a need for this yet.

    An alternative to Evernote is One Note, which comes with Office 365 but I’m a creature of habit and haven’t taken the time to explore One Note enough to see if it would work better for me. Why try to fix what’s not broken, right?

  3. Speaking of Project Management, we use a centralized team system called eGroupware. This is a completely secure, privately accessible system that manages our entire team’s daily activities at an operational level.
  4. For time tracking, most of our team uses Toggl. This is a free desktop/online app. that allows us to track how much time we spend on clients’ tasks down to the minute. This is extremely handy since we charge in 10 minute increments!
  5. There’s often a need to send large files to clients so we have a Hightail account that I much prefer over using Dropbox.
  6. For communicating with my team, I either use email or Skype. Skype is great for quick questions or for face-to-face team meetings.
  7. During my monthly Social Blast training sessions, I use TeamViewer for screensharing capabilities. We also use TeamViewer when we want to do a demonstration with a client or get feedback on a design layout with our graphic designers.
  8. For a newsletter database service provider, we now use Mailchimp. I usually recommend Mailchimp to our clients who are just starting out with their list building efforts due to it being free.
     
    However, sometimes client’s needs require a different service like aWeber, Constant Contact, Get Response, iContact or even 1Shopping Cart or Infusionsoft if sales integration is needed.
  9. To keep organized, and sane, with our social media efforts, we use Hootsuite and PostCron. Each of these services allow me to pre-schedule many of our posts to Facebook, Twitter, LinkedIn and Google+.

    Every entrepreneur who is using social media in their marketing efforts should use some sort of scheduling software (there are lots to choose from) to save tons of time.

And as a bonus tip, call me old fashioned, but I still like to have a notepad and pen in front of me so I can jot down quick notes on the fly and track any quick tasks I need to take care of.

9 Operational Apps, Systems and Processes We Use at eVision Media

There’s nothing more satisfying than having that red pen and striking through things are they are completed. Ahhh…

'There's nothing more satisfying than a red pen striking through completed tasks.'Click To Tweet

So there you have it! These are the tools I use on a daily basis to keep me organized, systematized and operating at an efficient level here at eVision Media.

What about you? I’d love to hear what tools you use that keeps you organized in your business!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Ways to Generate More Income for Your Business

Today’s eTip shares 3 ideas on how entrepreneurs can generate more income in their business.

There’s basically 3 ways you could be making money as an entrepreneur. The first way is getting more customers. That’s your primary base, you can’t be making money if you don’t have any customers.

The second one is to raise your prices. If you already have a pretty healthy business where you’re busy but you’re just not making enough money, then that’s a good sign that you need to raise your prices.

If you’re that busy then your customers are probably thinking, wow, this person is reasonably priced! Don’t let that fool you – start to raise your prices because if you have that much experience under your belt, then you probably deserve to be raising your prices more than what you’re currently charging.

The third one is to try to resell or get re-engaged with your existing and past clients. Find ways that you can do a follow-up with them and see if there’s another service or product they may be interested in.

There's 3 basic ways entrepreneurs can make more money in their business. Watch this.Click To Tweet

And don’t forget to ask them for referrals too! Your happy customer base is an excellent source for referrals. Many times we forget to ask our clients for referrals so don’t forgot to ask and stay in touch with those past clients.

You never know who they might know who could use your product or service or if they might need you again, or if they’re ready for the next advanced level of your product or services.

Give that some though – there’s 3 quick ways for you to generate more income for your business!

I’d love to hear what you think – do you have any other income-generating ideas you can share too? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Five Keys To Thriving In Your Business

Five Keys To Thriving In Your Business

What you need to know to overcome obstacles that are getting in the way of true business success

Self doubt and operating under false beliefs can be a killer of a great business. Here are 5 keys you need to know about and overcome in order to thrive in your business.

  1. Am I Good Enough?

    Human nature drives us to compare our qualities to those around us, without even knowing why. 

    At home, at school, in business we get accustomed to compete to thrive and succeed. We are not educated to see that each of us has unique talents, and that like an orchestra we all fit together. 

    Individually we are not designed to be similar, and thus should not be comparing ourselves, whether that is our physical body-shape, our intellect, our social skills, or our personalities, even our likes and dislikes. Instead we could recognize that each person brings a gift that we could benefit from, particularly if we work together.

    As children, when our parents tried to “correct” what they saw as our weaknesses, they inadvertently helped their children to fall into a conclusion saying, “I am not good enough”.

    This is not about good or bad parenting. Often the most fantastic parents have had interactions with their child too, where the child concludes, “I am not good enough”, based on his/her own internal evaluation criteria when certain events have unfolded.

    The consequences of such an internal conclusion is very disabling in business life, because our ability to be adventurous in our decisions becomes compromised. Not only that, “I am not good enough”, will only bring in events proving this to be the case.

  2. I Am Afraid To Make Mistakes!

  3. Often in family homes, fear-based parenting is used to create discipline and conformity, all innocently undertaken to attempt to bring the best out of their children.

    Similarly schooling that is driven by right/wrong and school grades, forces children to be hungry for success, based on an outside measure of them. Children are not encouraged to look for their uniqueness, but instead are being hypnotized to compete with their skills.

    No child would want to make mistakes, if they felt that their survival or evaluation is at threat. If making a mistake is met by punishment/shame/discrimination and adverse consequences, then the child would naturally become afraid to make further so called “mistakes”.

    They would hold themselves back into their future, even if they know better, because of the memory that there is a risk that they are going to be criticized.

    Although everyone has good intentions, with this type of fear used in parenting and schooling, sometimes curiosity begins to get affected, exploration lessens, and a willingness to try new things becomes curtailed too.

    All initiatives we might undertake under the cloud of fear will become less adventurous and less pro-active.  Our internal confidence is damaged and fear forces us to live a partial life, where we settle for remaining unfulfilled.  This is a lose-lose outcome for everyone.

    Modern times are calling for all business to be carried out with a fearless attitude, in order to stay innovative and on the leading edge. If we embody everything in life as a learning experience, and not about right and wrong, then the fear of making mistakes becomes a distant memory!

    In order for this to become a real reality, we have to undo disabling fears to encourage the spirit of joy and abundant ideas to flow again.

  4. I Am Afraid To Trust Myself (Finding Intuition)

  5. If we have been through life and found that our inherent desires/ideas/inspiration have been inadvertently judged as inappropriate, naïve, and thus criticized or squashed, our ability to trust our own judgment naturally becomes sabotaged too.

    We don’t know how to access our power and stand up against those that have authority, even though they might be prejudiced in some way.

    Our mind is calculative and lives in duality, left/right, this way/that way, there/here, yes/no, right/wrong, positive/negative etc etc. The mechanism of our mind finds it very difficult to trust, especially since it has a job to protect us from the unknown!

    We thus have to be educated to follow our gut instinct, with understanding that the mind can never assist us in our evolution.  The mind is the cause of our problems, and not the solution, as it is simply a tool for use.  Naturally the muscle to be able to trust our own inner knowing through our gut instinct can only be unleashed, if we use it more often!

    To connect with the soft voice of our intuition and our internal guidance system is the key to readily assist us in business life.

    The art has to be to overcome fears and re-awaken the connection to our gut instinct. As each fear is transformed our trust in life increases, and the unknown becomes more and more exciting. The stress in business life falls away too, if we stay in touch with our inner knowing.

  6. The Myth Of Hard Work

  7. If the above three conclusions have been made, these beliefs would result in an attitude that also believes that all business success can only be ours through hard work! I am not good enough, would force us to seek outside approval, be less independently decisive and be constantly wasting effort on superficial and less risky action.

    Had we known that we are imperfectly perfect, our creative juices would have remained flowing even during challenging times, and thus joy would have fueled our business life, rather than the idea of hard work.

    A trusting and creative response to business challenges never has at heart any fear of making a mistake. This type of person never fears taking risks, never fears being on the leading edge with their ideas.

    These type of people are fueled by internal joy to try new things, and an understanding that there is nothing except experiences in life, that allow us to fine tune our power. Our ability to achieve business success without stress is more likely to unfold with this type of confidence too.

    The ability to trust ourselves is absolutely critical to a feeling of flowing with business life and being present to respond with grace. Not following our gut would lead to less targeted action and naturally stops decisions that would have helped us to thrive.

    What we love unfolds naturally if we are creative, as joy is naturally experienced from within.  This is much more possible if we know we are enough, we know how to trust ourselves, and we understand that following our mind is dangerous ahead of our gut instinct.

  8. True Transformational Change Happens At A Cellular Level

  9. Even if cognitively we see that we are unique with our separate talents and gifts, unless we transmute the power of the old comparison and competitive based childhood beliefs and conclusions, that are stored in the cells of our body, our inherent ability to thrive in business will continue to be undermined. This is fact.

    The trick is to transform the old beliefs out of the cells of our body, so they no longer run as invisible programs.  As soon as the cells are changed, we unleash creative excellence effortlessly without having to reframe our thoughts, and without having to dig deep with mind chatter to solve!

     As this happens we become less judgmental too, since this is just a mind mechanism.

    Science has proven that by merely expressing out a fear out aloud, its power begins to diminish. This is a very quick trick to use to change the power of disabling fears.

    Meditation can help us to come closer to recognizing the voice of our inner gut, and as we follow this voice, with increase our ability to trust ourselves too.  

    Using revolutionary techniques such as the Dalian Method, old childhood beliefs of not feeling good enough become transformed at great ease, and all at a cellular level.

    With these type of tools, the exciting thing is that our behavior improves, and along with that our social and emotional intelligence too.

    As this type of evolution happens internally, our business life flows with greater and greater ease. A true win-win! Inside and out.

    About the Author, Kindi Gill ACA

    Kindi Gill

    Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

    Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

    Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


Creating a Video for Your Website to Boost List Building

Today’s eTip is about using video on your website home page to help boost your list building efforts.

Sometimes I’ll see a business or entrepreneur’s website and their video on the home page is either amateurish looking or it’s too much of a commercial.

What you want is something that is personable, friendly and brings out your personality so that you draw people in and compel them to want to watch your video.

You want to make it 1-2 minutes long – nice and short, concise and to the point.

You also want to end it with a call to action to get people to sign up for your free giveaway. This really works well for list building.

Make your home page video short, concise and end with a call to action.Click To Tweet

Stats show that people rarely buy right away when they visit a website so you want to give them a reason to get into your list so you can continue to build the “know, like and trust” relationship with them. By doing that is by getting them to sign up for your free giveaway.

The best way to do that is to share in your welcoming video why they should sign up for it and what kind of benefits they’ll get from it.

Make the video more about your free giveaway and less about you and get people into your list so that you can then nourish them and eventually convert them into clients.

Read further specifics about creating your home page video here.

I’d love to hear what you think – do you have a video on your website home page and if so, does it have the best call to action for list building purposes? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Industry Jargon is Scaring Your Clients Straight to Your Competitor

How Industry Jargon is Scaring Your Clients Straight to Your Competitor

Are you speaking a different language to your prospective clients and aren’t even aware of it?

I travelled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department.

In case you’re not familiar with Canada, we have two official languages: English and French with Quebec’s official language being French. The Constitution does require Quebec to have all legislation be enacted in both French and English though.

With me living on the West Coast all my life, I was never fully aware of how prevalent the French language is throughout that province until I tried to be a tourist there.

Much to my surprise, everything was in French where we were lucky if we saw English sub-scripts on the signs. Unfortunately my grade 12 French many years ago did not do me so well on this trip and I found myself being quite frustrated at the lack of English in my very own country. Just ask the gas attendant who saw me try to fill up the car while trying to read a screen all in French!

This experience reminded me of how language and communication is so important in our business.

Industry jargon in your business can scare clients straight to your competitorClick To Tweet

Every entrepreneur and business owner must be able to communicate clearly with their clients and prospective clients or risk losing them to a competitor. Trust me, if my tank wasn’t so low I would have easily driven off to another station that catered to us English-speaking folks!

One way we often don’t realize we are having a negative effect on our followers is through the “industry jargon” that we use on our website, social media and in our blog posts.

Industry jargon is using particular words or phrases that are very common in our own industry, but not necessarily what the general public is familiar with.

In the web development and online marketing industry, this can happen quite easily where even using the term “Industry jargon” could confuse a reader! Those in our industry know what it means, but does everyone?

Industry Jargon Creates Communication Barriers

I can provide lots of my own examples where it’s easy to talk over other people’s heads using website and marketing industry terminology and acronyms that are second nature to me, but are lost on the receiving end. This is especially true when trying to explain something technical about a website.

But the problem when we fall into that trap of using industry language we’re most familiar with, is the other person is left feeling embarrassed they don’t know what a term means. Often they don’t want to risk looking silly by asking for clarification. Then a disconnect happens where they are not feeling comfortable and will look for the nearest exit.

A problem I see often is on a website when the site owner is using industry jargon to communicate what it is they do and how they can help. The big risk here is if the reader doesn’t quite understand what is being said, they are much more apt to hit the back button and find a site they find more familiar.

Using such language on a website does not make you relatable to your target market since many people will not bother to try and figure out what is being communicated. They hold no allegiance to you so are more than willing to move on.

Industry jargon doesn't show off your expertise - it just makes you un-relatableClick To Tweet

Communicate in a Language Your Audience Can Relate

The best way to ensure you’re not speaking over your ideal clients’ heads is to communicate in a language they understand.

Use words and phrases they would commonly use and be familiar with, especially when describing the problems and challenges they are facing where they are looking to you to help solve.

So take a critical look at all of your marketing materials, including your website, promotional materials and even your social media posts. Are you using any industry jargon, acronyms or slang terms that are specific to your industry but others might not understand? Now is the time to find out and adjust as needed.

During my visit to Montreal, I could give several businesses some advice in this department! Especially where we rented our car – the car’s console display was in French! The attendant ended up spending 30 minutes going through all of the settings and getting the car drivable for a non-French speaking client.

This should never have happened but to those living in Montreal, having everything in French is quite normal to them. But it sure left a poor impression on how they run their business from a client’s perspective!

So always put yourself in your customer’s shoes – is what you are presenting to them something they understand or are you speaking French to them?

Your goal is to be relatable, approachable and non-threatening to their intelligence and you have a much better chance at not losing them to a competitor.

Do you have any experiences similar to mine where you moved on in an effort to find someone that spoke your language?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".