eBusiness Blog

6 Steps to Content Marketing Made Easy

6 Steps to Content Marketing Made Easy

One of the challenges of running a business online is that when people connect with you online, they are strangers. 

Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their problem.

That’s why content marketing is such a valuable technique for growing your business. It helps you boost website traffic, grow your mailing list, and increase sales.

Content marketing helps you boost website traffic, grow your mailing list, and increase sales.Click To Tweet

But what exactly is it and how do you do it?  Here are some simple steps to get started:

  1. What is Your Intention?

    Before you design any marketing campaign, the first step is to figure out what you want the prospect to do as a result of reading the content marketing piece.

    Are you trying to get people to sign up for your event? Wanting them to schedule a free consult? Trying to get people to enroll in your coaching program?

    Once you have your intention, you can design your content marketing piece to attract and deliver extreme value to your ideal client.

  2. Find Out Your Customers’ Biggest Problems.

    Sometimes we are too close to our business to accurately understand what it’s like to be in our customer’s shoes. That’s when you should directly ask prospects and customers what they need most.

    Ask them to complete a survey about what worries them the most about their business. Call 3 of your best customers and ask them what issues are keeping them from having the success they’d like.

    Read the posts of people in social media groups sharing their problems.

  3. Choose a Format.

    There are so many formats to choose from – you can write an eBook, shoot a video, do a free webinar, design a free online assessment, or host a Google hangout.

    Choose a format that you are comfortable with – that way it’s easy to jump in and regularly offer new content marketing pieces.

  4. Write an Action Plan.

    Make a list of everything you need to do to complete the project. This includes creating a title, writing the piece, editing it, and creating a landing page with an opt-in form. 

    Hint: if you want to do it stress-free, hire some help to tackle the tech, make it pretty, and get it done fast!

  5. Launch.

    Put your content marketing piece on your website. Write a post on your blog.  Create a social media graphic and share it on social media.  Place a Facebook ad to drive traffic to your freebie. Share it in social media groups online.  Do guest blog articles and mention your freebie in your byline.

    Sign up for podcast interviews and mention your freebie as a free gift to listeners. Offer your freebie as part of a free gift bundle and share with your list and others. Print a copy of your freebie and show it at your networking group, telling people how to sign up and get a copy.

    There are so many ways to share your content with others. Just remember, you have to market the free stuff as much as the paid stuff.

  6. Lather, rinse, repeat.

    People love new things – always be offering something new to your followers.  Make an editorial calendar of blueprints, checklists, white papers, special reports, and videos you would like to offer them.

    Coordinate your freebies with your sales promotional calendar. Always share value, and you’ll have a tribe of happy campers always waiting to see what incredible resources and offers you have to share.

Content marketing is a highly effective way to grow your business.  If you would like to make it part of your ongoing marketing efforts, eVision Media has a team of professionals to make it easy. We can help you choose a concept and design it from start to finish – then we’ll help you launch it. 

You just sit back and watch your sales grow.

Here’s to big success in your content marketing efforts!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why SEO is Just One Part of Your Business Success Equation

Why SEO is Just One Part of the Equation for Business Success

When you log in to your Google Analytics account, do you let out a sigh of disappointment?

I mean your site is SEO optimized.  You send hourly Tweets. You just added new graphics to your site.

What gives?

As a digital marketer I can tell you the secret to getting steady traffic to your website is not just about making your website search engine friendly. It’s about being a true resource.

The secret to getting steady traffic to your website is not just about SEOClick To Tweet

Here’s some ways to be so compelling visitors keep coming back to your website for more:

Be A Wealth of Information

While having a top-ranking for a keyword phrase may get someone to visit your website once, getting them to come back requires making your website “sticky”.

Offer something so amazing they can’t resist coming back for more such as:

  • Write blog posts on pressing issues that your customers really need to know about
  • Share original insights and tools no one else has in white papers, survey results, and checklists etc
  • Position yourself as the go-to person for help and answers. Be helpful and available in social media groups, forums, and other online mediums to answer questions
  • Host webinars and teleseminars with strategies that help people get results. They will respect your expertise and generosity.

Team Up with Big League Players

Your followers will be thrilled to get inside access to leading authorities in your field you can provide elite access to.

For example: having a Google Hangout with a world-renowned expert in an area your target market would be very interested in will make your followers thrilled at the great benefits they have in being associated with you.

Stay Relevant

When you are too scattered, it confuses people.

For example if you are a work-at-home expert and suddenly are offering a teleseminar on “potty training your toddler” it’s not a match and may turn off some of your audience.

While your audience may be parents, they came to you for your home business tips, not parenting information.  So it’s important to stay on topic and establish yourself as an expert in that one area.

Give Back

More consumers are looking to associate with businesses who not only serve their immediate needs, but also help serve the world.

Consumers are looking to associate with businesses who help serve the world.Click To Tweet

Tell the world about the charitable causes that you support.  If you are serving in a soup kitchen, share the news and invite your followers to join you.

Give them reasons to love who you are and not just what you do.

Share the best of who you are. 

Serve your customers.  Be a generous resource.

It’s not just what you sell, but how you make your customers feel that makes the difference.

Show them you care about not only making their lives easier, but also doing the right thing in service to the world.  Be good to do good.

What are you doing to make customers come back a second time to your website?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Ways to Boost Sales with a Back-End Offer

Boost Sales with a Back-End Offer

Looking to grow your sales online? Provide an inviting back-end offer!

Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers. 

Once people say “yes” to your back-end offer, they are much more likely to say “yes” to you. 

Here are some techniques for creating back-end offers that drive sales:

Create a Back-End Offer That Converts

Perhaps you have seen top experts offering a copy of their book for $1 plus shipping and handling, or maybe you have signed up for a free on-demand webinar

When you get a chance to learn something valuable for free, it’s exciting.  But smart marketers know that getting you to sign up for that initial free offer is just the tip of the iceberg in the marketing funnel process

After you sign up for that initial offering, it’s what comes next that’s the game changer.

Back-end offers are powerful techniques that can be used to help you generate better results with your website.Click To Tweet

Here are 3 ways you can make sure your back-end offer will convert:

  1. On the “Thank You” page that appears after they sign up for the initial free offer, provide an additional video explaining your up-sell offer. 

    It can be a link to a mastermind program, an online event, a group coaching program, or a more in-depth product to help them reach their goal.

  2. Add an exit pop-up if they close out the site, which offers them a special discount if they buy the product right now.
  3. Follow up with an autoresponder that explains further about the upsell. 

    It could read something like this:

    “I hope you enjoyed the training videos I sent you on High Engagement Facebook Tactics, which I sent as thanks for checking out my new book, ‘High Power Lead Generation with Facebook.’

    I also wanted you to invite you to register for my new advanced course.

    It’s all about how to hit higher levels of followers, engagement, and lead generation with little-known Facebook hacks for your business page.

    It’s what Facebook marketing can truly do for your business and it’s what the world’s most successful online brands are doing now.

    You’ll be blown away by what I reveal.

    Please view this video today, as registration will close soon on this special invitation only training.”

Back-End Offers Unleash the Profit Potential in Your Business

The bottom line is that you want to get a large volume of people on your email marketing list by making it inviting with an attractive free offering.

Then, once they trust you, have many items, products, and programs to offer them on the back end, and you will make a fortune online!

Contact the marketing team at eVision Media to learn more about how you can improve the profitability of your website today!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Best Participate in Facebook and LinkedIn Groups

Today’s eTip is about participating in Facebook or LinkedIn groups the best way.

As an entrepreneur, sometimes we have that sense that once a member in a group, it’s an opportunity to showcase our products or services. We’ll get leads and sales out of it and get quite excited about the possibilities of riches to come.

Unfortunately, that’s not the best way to approach the idea of participating in groups.

Avoid participating in Social Media groups with self-serving intentions of getting salesClick To Tweet

What you want to do is participate with the intention of being of service; to offer value.

You want to help others while showcasing your knowledge and expertise. By doing that, instead of pushing yourself on people and annoying them because you’re being salesy within the group, you’re actually providing a lot of value and helping people with their problems and challenges that they are facing.

Through that process, you are showcasing your knowledge and expertise. By helping other people, they start to see how much you know and will be more than happy to either hire you, purchase your products or refer someone to you because they have now established you as an expert in your industry.

So instead of going into a group and thinking you are going to get sales, go with the intention of helping and being of service and just see how you can help out.

With that you will see a lot more success and at the end of the day you will get the return on your efforts. It is a bit longer of a process but it’s well worth it in the long run.

I’d love to hear what you think – how do you participate in groups and what kind of groups do you feel are the most value for you? Share your response below in the comments section or if you have a question, I’d be happy to answer.

Discover Step-By-Step How To Boost Your Social Media Marketing Results in just 21 Days

Take this 21 day social media challenge Sept 21 2016Starting Sept 21st, I’ll be sharing my best social media secrets with a small exclusive group of individuals in a new 21 Day Social Media Challenge.

I’ll be posting short, powerful tasks you can do to take your social media to the next level.

What’s great is these are simple things you can do in literally 5-10 minutes.

So if you are ready to ramp up your social media results for the Fall, you’ll definitively want to check this out here: www.evisionmedia.ca/21-day-social-media-challenge/

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Books Make Powerful Lead Magnets for Your Business

A Book Makes a Powerful Lead Magnet for Your Business

Are you looking for a way to stand out from your competitors? Consider writing a book!

Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly you would become the go-to agent, putting you miles ahead of your competition!

A book is a powerful lead magnet that can create an unforgettable first impression on your potential customers.Click To Tweet

Getting your book out of your head and onto paper

The idea of writing a book for your business may sound intriguing, but how do you write one? Where do you find the time? What if you’re a terrible writer?

What if I told you that in 30 to 60 days you could write a powerhouse book that positions you as a top authority in your field without writing a single word?

You can – using these tips and resources, writing it will be easy:

  • Scared to write? No problem – 90minutebooks.com can write a book for you in just 90 minutes. They interview you, asking questions that draw out your knowledge and expertise, then they do the writing.
     
    They’ll even design your cover for you! You don’t have to write anything – you just need to know your stuff.
  • Another option is to “talk” your book out by recording it on a conference line, then having it transcribed. This is a great choice if you’re more comfortable speaking than writing.
  • Don’t have a publisher? Amazon’s CreateSpace makes it easy to self-publish your book. You can order copies for as little as $2 each and hand them out to customers and prospects as a gift.
     
    Imagine the trust you’ll gain with a new prospect by handing them an autographed copy of your book!
     
    The website also offers a full array of publishing services, including interior layout, cover design, and more. With CreateSpace, you don’t need an agent or a publisher to publish a book.

So what do you write about? Here’s an easy formula to follow:

  1. What is your prospect’s pain point?
  2. Why does it matter to them?
  3. How do you ease the pain?
  4. What will happen if they don’t fix this issue?
  5. Help them make the change with a call to action

Using your book to get the right clients

Now that you have your book, how do you use it as a lead magnet for your business? Here are some ideas to attract high-end clients using your book as your calling card.

  • Offer your book for free (with just the cost of shipping). After all, who can resist free stuff?
     
    Once someone reads your work, they’ll be excited to take the next step to go deeper with you. Include plenty of calls to action to schedule a breakthrough session, join your private Facebook group, or purchase your popular programs and services.
  • Sell books at the back of the room at speaking engagements. After people hear you speak, they’ll want to take a little piece of you home with them!
  • Email a PDF copy of your book to prospects with your compliments.
  • Send an autographed copy as a gift to VIP colleagues whom you’d like to work with on joint ventures.
  • Ask your tribe if they know anyone you could send a free copy of your book to with your compliments. It’s a gift that works as a warm referral!
  • Find a local business willing to buy a case of your books to give away to their employees or team members.
  • Write a press release and submit it to your local media. When people read about your book, they’ll be excited to work with an expert right in their hometown.

While writing and selling a book may not make you rich, there are huge opportunities to be gained on the back end.

You’ll be seen as a top authority. The media will want to feature you in their publications. You may be asked to speak at events. Podcast hosts will invite you to be on their show. You may find yourself asked to be part of a virtual online event.

But the best thing is that you’ll no longer chase customers – they now come to YOU!

Have you thought about writing a book and haven’t done so yet?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Key to Success Is In Your Own Awareness

The Key to Success Is In Your Own Awareness

Awareness in life is a very important concept.

Awareness in business is critical to success.

As I observe situations and people, I realize that there are those who have awake and alert perceptions and those who just plod along, unaware of the challenges that their environment presents.

Acuity of mind is part being settled in an understanding of where you are and how your actions, or business relates to others. if you open an enterprise blind to the challenges, you may succeed, if luck goes your way, or your qualities are such that no-one can stop you.

For the rest of us, our business success will depend on understanding how our product or service fits into the marketplace and what challenges there are to present them to the buying public. 

Awareness of the circumstances and situations that surround you gives you the information to make appropriate decisions that are logically or intuitively intended to enhance your commercial opportunities.

Those who are aware will be more in tune to their intuition.

These are the “gut feelings’ that we have are really based on information we receive. We just process it differently than long analytical inquiries. We also need to process this information against all the alternatives and decide whether our intuitive or longer-term analysis provides us with the best answer.

Therefore, awareness is information.

With information you can ask others their opinion or decide yourself. The main advantage of, “vision of information” is that you have all the right ingredients to assist you in deciding how to grow, when to expand, when to retrench or when to leave your business as is.

It will help you decide which of your ideas have legs and are valid and which should be put on hold.

Situational awareness will help in so many other ways as we tweak our business models. Seeing what you competition is doing, what new upstarts are planning, and what mistakes are made by those who are losing business will assist you in making the right business and marketing decisions.

Information is powerful so don’t ignore it! Be aware.

About the Author, Bryce Jeffery

Bryce Jeffery

Bryce Jeffery has practiced law in BC for 28 years and been a commercial mediator for the last 14. Situated in Langley, he practices under the title, MB JEFFERY LAW and concentrates on conveyancing, mortgages, and wills and estates. Bryce's mediation practice makes him the most travelled mediator in BC with frequent stops throughout the interior, the north and Vancouver Island. He is also the author of Commercial Mediation, A Passionate Practice.

Visit his website at www.mbjlaw.ca to see how he can assist you and your business.