eBusiness Blog

Finicky Employees Could Be the Key to Business Success

Finicky Employees Could Be the Key to Business Success

Jane owns a retail store that specializes in glamorous women’s wear. She’s owned and operated the business for 15+ years. Jane will tell you, that the store has been successful because she oversees every little detail of her business.

She knows her customer’s tastes, personally greets them, and will step in on a sale when she sees that her staff could be selling more.

Jane does all the buying, receiving and is hands-on when it comes to design and merchandising.  

Her staff will tell you she has eyes in the back of her head. She notices every detail to ensure her store and staff are as perfect as possible every day.

Would you call Jane an obsessive micro-manager or finicky?

A definition of ‘finicky’ is: “Fussy about one’s needs or requirements, showing or requiring great attention to detail”.

Jane’s staff will tell you there’s a fine line between micro-managing and finicky. There are days when they feel disempowered because Jane gives them no opportunity to make even the simplest of decisions.

On the days when Jane isn’t in the shop, they find themselves enjoying their work more. It feels great to use their skills, intelligence and experience.

Yes, Jane may be a micro-manager and needs to trust and train her employees to think like her. And yes, Jane is also finicky; but being finicky is a great asset for business.

She is one of those fine-detail folks that in our highly competitive world, every business needs.

Let’s face it. As an owner, you’re likely like Jane. You want your business to be perfect, and so do your customers.

But why do it all yourself?

Take a step back and look at your employees. Who are your ‘Janes’; the employees that feel responsible for the small details of your business? The employees that look for dust bunnies, accounting mistakes, and ‘small stuff’ that no one else notices.

Do you have enough ‘Janes’ on staff? Have you appreciated them lately? Do you have a reward program in place for those who go the extra mile? Do you have the routines and procedures in place that support their ‘finicky’ efforts?

The message here? Hire finicky people.

Train your people to be detail oriented, to notice what you don’t need to notice. Get out of your staff’s way and let them step up for you. The payback will be loyal customers, raving fans and extra dollars in your pocket.

The bonus? You won’t need to work 24 hours a day fretting about the small stuff.

About the Author, Pamela Chatry

Pamela Chatry

Do you work too hard? Is your business in chaos? If you are struggling with business issues, contact Pamela Chatry for a complimentary assessment. Pamela has been a trusted and highly respected Business Consultant, Mentor for Women in Business, Self-Employment Advocate, Trainer and Keynote Speaker for over 25 years.

Visit www.pamelachatry.com or call her at 778-856-8970 for help in getting your business to its fullest potential.


11 Signs It’s Time to Fire a Client

11 Signs It’s Time to Fire a Client

We have all had them. Especially when working in the service industry.  There are some clients that you can’t charge enough to make it worth the stress, headaches, and frustration they create.

I had heard someone say once, “sometimes the cost of a dollar is too high”. Indeed. When you recognize that a client is more trouble than they are worth, it’s time to let them go.

When a client is more trouble than they are worth, it's time to let them go.Click To Tweet

But how do you know when enough is enough?

Firing a client - we have to drop youAs a business owner, it goes against all instincts to turn away business and making money, but what happens at an energetic level is not something to ignore.

When things go sour, often our entrepreneurial instincts kick into high gear and we work harder at making the client happy, focus more on them to help turn things around, and then lose sleep over it anyway.

All of that expended energy results in complete frustration that nothing seems to work and you have lost other business because you couldn’t focus on other clients as much as they needed or have time to get new business with your ideal client.

Energetically, when you focus on a negative situation, it keeps your business stuck in that negativity causing your business to have no opportunity for expansion.

When Should You Let a Client Go?

Has your once dream client turned into your worst nightmare? At first some clients might seem like “the bomb” but after working together on a closer basis you may notice some signs to make you think again about keeping them as a client.

Here’s 11 possible client types you might be encountering that should make you question if they are worth holding onto in your business:

  1. The Non-Pleasers. There are some super picky clients where no matter how hard you try to please them will never be happy.
     
    Often it’s because they don’t know what they want; sometimes they keep changing their mind; or maybe they have a colleague or assistant giving them ill-fitted advice.
     
    But for whatever the reason, you end up putting forth a lot of extra effort to make them happy.  And often at no charge, adversely affecting your bottom line.
  2. The Blamers. When you offer a service, you can’t guarantee the success of the client.  No matter what you’ve been asked to do, the role of the client is paramount to a successful outcome.
     
    You can’t work miracles if they are not following your instructions, thwarting your efforts with them second-guessing you (and themselves) or not doing their part to make the project successful.
     
    These people tend to jump from one resource to another, thinking their failures are always someone else’s fault instead of looking at what they are doing (or not doing) to create these situations.
     
    You’re in a no-win situation with this type of client.
  3. The Slow-Payers. Everyone’s favourite client is the one who pays an invoice immediately upon receipt.  But when a client is continually late in paying their invoices or worst yet, gets behind in payments, it’s hard to give them your best service.
     
    It’s much more satisfying to spend time working with clients who pay promptly. Keeping them on as a client is enabling their bad behaviours and telling them it’s OK not to pay you on time.
  4. The Cost-Complainers. You know the kind, when they constantly complain about how much this is costing them, asking for discounts and feeling they deserve price breaks.
     
    ‘Frugal Fred’s are a pain in the butt to work for.  They keep trying to get you to do everything for nothing. More keeps getting added to your plate with the assumption it should all be included in the original cost.
     
    Sometimes they try to make you feel guilty by sharing their ‘temporary’ financial problems with you and promise they’ll pay you once they get the big  break that’s ‘just around the corner’. Don’t fall for their story.
     
    Greatness doesn’t go on sale. When a client doesn’t value the quality of service you provide, then you’re not being valued. Period.
     
    Your ideal client will gladly pay what you are worth without complaint.
  5. The Panicked-Insisters. These types of clients want everything done quickly and at the last minute, causing you to set aside other, just as important work, so they can be made happy.
     
    Their lack of planning does not make an emergency on your part. If they insist on giving you projects with no notice, charge a hefty rush fee.  If these quick turnaround demands continue, you may consider dropping them as a client.
     
    Ideal clients will respect the time needed and allow a deadline that let’s you do your best work for them.
  6. The Non-Listeners. Nothing makes me more frustrated than when someone hires an expert, asks for what you think, pauses, and then says “I think we should do it this way instead.”
     
    Or they will get your opinion and then go ask their friends, assistants and others in related industries to see if your suggestion is what they should do or not.
     
    Everyone has an opinion and many times the other people asked are not at all qualified to provide expert advice. This second-guessing only wastes time and effort and is a sure-sign of the clients’ self-uncertainty on being able to make clear decisions.
     
    And of course, when you do what they ask and they don’t get results, they blame you (see #2 client type above.)
     
    If they want to hire an expert, they should be “coachable” and ready to implement your advice and strategies with confidence in your abilities. If that confidence is not there, they need to find someone else they can be confident with.
  7. The Abusers. I had a client years ago who literally threatened me when his email wasn’t working the way he thought it should. His misunderstanding of how email works resulted in him blaming me for his frustrations, treating me with disrespect and bullying me terribly. I was truly afraid.
     
    Some clients are downright abusive.  They talk down to you and push you around. When a client starts to be a bully, prepare to divorce them right away! No one deserves that kind of treatment.
  8. The Stress-Causers. A prime indicator of this type of client is when you see they are calling on the phone and your heart sinks, anxiety kicks in and you don’t want to answer.
     
    We had a client once who was a husband/wife team.  The husband was so personable, warm and pleasant.  But when they wife called, she was demanding, abrupt, and even intimidating.  It made it very difficult to answer the phone, knowing I was about to have a difficult conversation with her.
     
    Working with clients that cause you undue stress and anxiety while trying your best to make them happy are simply not worth the effort. Spend that energy on finding your ideal client instead.
  9. The Personality-Clashers. Sometimes personalities don’t mesh. It happens.  Respect yourself enough not to put up with clients that aren’t a JOY to serve.
  10. The Energy-Vampires. Some clients are literally energy black holes. They are demanding and need all your time. They suck up all your joy and energy and you are literally exhausted after working with them.
     
    What’s worse is they are taking up space for a perfect client you could be working with. Don’t settle for clients that drain you.  Choose clients that energize you.
  11. The Unreasonable-Demanders. When clients want you to be an expert in something you’re not and demand you do the work anyway is setting you up  for failure.

    If you succumb to them, you’ll wind up in a world of trouble spending hours trying to do something, making mistakes, and not getting the desired results.
     
    Just say ‘no’ to jobs that aren’t in your area of expertise. Instead, refer them to someone else who is much better equipped for that particular request.

After many years in the business, we’ve had all kinds of crazy situations that clearly taught me what we don’t want in a client.

The best advice I can give is to be very clear about who your ideal client is and how you want to be treated.  Remind clients of boundaries as needed and be firm with maintaining them.  Life is too short to just work for the dollar.

As business owners we have a right to work with clients who bring us extreme joy and satisfaction.  That way we can do our best work.

Here’s to finding high-end ideal clients who are ready to work with you, have the money to hire you, understand the value of your work.

Have you ever experienced any of these 11 client types?  If so, how did you handle them?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Set Your Law of Attraction Set Point

How to Set Your Law of Attraction Set Point!

Do you remind yourself about the law of attraction when you attract good things in your life?

And when ‘bad’ things come your way are you convinced that had to do with someone else and not you?

If you think this way you are not alone.

Many entrepreneurs love to celebrate all the awesome abundance that comes into their life whether it’s money, fabulous clients, better relationships, travel, great career, sunny skies, etc. they might even say things like “I am an attraction magnet!” and be speaking law of attraction talk.

But often when something negative comes into their life they are confused why they attracted it and probably don’t give another thought to the role the law of attraction is playing in their life.

Did you know that you actually have a ‘Set Point’ for the Law of Attraction?

What I mean by this is that in your mind-body connection you have a control system. Your thoughts emit certain feelings and it’s from those feelings that you manifest.

Law of Attraction Set PointYou can set your Law of Attraction control valve Set Point to ‘ON’ by being aware of every thought you are thinking or saying. Law of Attraction just responds to it by matching the vibration whether it’s positive or negative.

So naturally if your control valve is turned ‘OFF’ you are not doing any ‘deliberate’ attracting.

You also might be someone who flips back and forth with your Law of Attraction control valve so you haven’t really established the ‘norm’ set point for yourself.

With a little more attention to using the Law of Attraction deliberately and mindfully you can change this. You can be a deliberate attractor 100% of the time!

Positive thinking plays a role in the Law of Attraction but a positive thought on its own won’t manifest what you want unless you believe it to be true. When you believe it to be true you will also feel positive – ‘feelings’ being more important than words here. And you will have set your SET POINT to ON!

Here’s a short definition for the Law of Attraction:

I attract to my life whatever I give my attention, energy
or focus to whether positive or negative.

The Law of Attraction is operating 24/7 365 days a year just like other universal laws.

To see how well you are manifesting more of what you want and less of what you don’t want, look for ‘evidence’ in your life. Where you are aware of you using the Law of Attraction deliberately? Continue to look at the results you are getting in your life.

5 Ways to Set Your Law of Attraction Set Point:

  1. Think about what you want to manifest in your day before you get out of bed. This is similar to setting your intention or running the movie.
  2. Throughout your day notice what you are attracting. If you find you dislike what you are attracting then deliberately focus on something positive that makes you feel good.
  3. When you are thinking negative thoughts i.e. you’ve got the 3 ring monkey circus going on – then remember to RESET your VIBE. Ask yourself “So what do I want?”
  4. Observe the ‘Evidence’ that you are deliberately using the Law of Attraction. What are the results in your business? Do you love your clients?
  5. Be ‘Accountable’ for what you are attracting in your life. If you are fed up with how your business is going or your ideal clients just aren’t ‘ideal’ then you need to change that. You change that by resetting your Set Point to be more positive and focus on what you want.

So I invite you to think about your ‘Law of Attraction Set Point’. Where is yours? Do you turn the control valve off sometimes and don’t even realize you’ve done that?

When you realize that things just keep happening to you and you don’t like them then reset your Set Point control valve to where you want it to be!

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is an international Empowerment Mentor. Her mission is to educate, inspire and empower women entrepreneurs. She knows what starting up a small business takes and how to get it to the next level. At 50 she left a high-paying corporate job and became a successful 6 figure entrepreneur.

She believes the journey to living a fulfilled life is found through your mind-body-spirit connection. As a Certified Law of Attraction Trainer she teaches her clients how to use LOA tools to build a business by working on their 'mind'. As a Certified Sacred Gifts Guide she helps women discover their sacred gifts so they feel more connected to 'spirit' and are aligned to their purpose. Being an Emotion Code practitioner allows Dana to release trapped emotions lodged in the 'body'. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

10 Facebook Live Hacks You’ll Want to Know About

10 Facebook Live Hacks You’ll Want to Know About

With zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out?

Facebook Live brings fans right to where the action is. 

There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap into the power of this incredible marketing tool to skyrocket your business?

Facebook Live is primed to skyrocket your business success. Are you in?Click To Tweet

Here’s 10 ways to rock your marketing with Facebook Live:

  1. Make a Facebook Video Profile Pic. You know how in Harry Potter the pictures move? Imagine shooting a Facebook profile pic of you WAVING to readers.  Mind blowingly cool!
  2. Create an introduction for new members of your private Facebook Group. Give a warm welcome to group members. Share who the group is for, what they can expect, and rules to play by.
  3. Give Facebook Live video tips. Kick up teasers for your blog articles by recording a short video tip sharing what it’s about and why readers will care.
  4. Share a quick Facebook Live video at events you are attending. Show yourself as a go-getter by sharing the events you travel too and the VIP people you meet.
  5. Record a Facebook Live video when you attend or provide networking events. This is an awesome way to say “thanks” to new people you meet by giving them public kudos and exposure to your list. Often this ends up in new referrals from them because it’s an implied recommendation.  Plus, it gives you visibility to THEIR social media list too when you tag them. Total win/win.
  6. Shoot a Facebook Live testimonial for consultants/services you have used and love and share on social media. Post the video on the timeline’s of coaches, or record a live testimonial on company pages you like. It’s great exposure for you and your business and shows you as a generous person.
  7. Reveal Facebook Live behind the scenes views that show what goes on inside your business. It could be you setting up a room for a workshop you are teaching.  Are you making a move to live in an RV on the road for the summer? Perhaps you are packaging up a review copy of your new book you are mailing to the media.  Maybe you are in the waiting room of the Today Show?
  8. Answer your audience’s biggest questions. There are questions you are asked all the time about how to do things in your industry.  Share the answers in a Facebook Live post.
  9. Flash a live shot of you holding your new book, product, or offering. When your fans see your passion and excitement, they’ll want to check it out!
  10. Rant! We want to hear your take on the current news and your opinion about what that really means to us!

Hope that gets you pumped up  about new ways to use Facebook Live in your business.  Have fun!  It’s a fantastic way to get started with video marketing.

Ready to Take Your Social Media To the Next Level?

If you Want to Drive Traffic Sales and Leads Without Spending Hours of wasted time, check out our Social Blast Group! You’ll learn exactly WHAT TO DO and get the ACCOUNTABILITY and SUPPORT you need to make it happen.  Find out more today.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Transform Your Challenges With This New Leadership Outlook

Transform Your Challenges With This New Leadership Outlook

Have you ever considered the similarities between raising a child and being an entrepreneur?

Here’s four factors to consider in your entrepreneurial life and its similarities between raising a family and embracing a new leadership that can transform your challenges:

  1. Responsibility

    When we bring a new child into this world, we don’t always realize at the outset, the magnitude of our decision.

    We have stepped into a life-long commitment of being totally responsible for nurturing this new soul and creating a solid value based foundation for this child to learn from. We simultaneously, have to teach our child how to move from dependence to independence, by helping them to see their capabilities and showing them how to trust themselves.

    This is a tricky balance, since at the outset this same child could not have survived without us, and one day he/she must! We have to make it safe for them to learn from their mistakes, and model self-forgiveness as we evolve and move along our life journey.

    Similarly, in business our enterprise requires the same diligence and care. 24/7 care, whilst it is nurtured into being strong enough to run automatically, initially it is totally dependent on us, and our precise care and 100% commitment.

    Our customers thrive in their experience with us, only if the service we provide is based on a solid foundation of values that consistently show they can:

    • Trust us
    • Receive outstanding delivery of service to fulfill their needs
    • Be treated as a “first” priority on our agenda
    • Have communication/connection that is always authentic and transparent

     
    Our entrepreneurial venture asks us to be as responsible to it unconditionally, just as we would be naturally inclined to offer unconditionally to our offspring.

    Maintaining functional family dynamics takes skill, and incorporates mutual trust for one another, transparent and authentic communication, just as is seen in the list that constitutes a great customer experience.

  2. Fear

    Each new decision in our venture brings up doubt and fear.

    What is the next step? Is it a risk too big or one that cannot be avoided? What if this doesn’t work out? What if we make a mistake? What if we don’t try, then what is at stake? How can we get past this roadblock? How can we expand? How can we optimize our finances?

    The future is one big road of unknown realities, a road not traveled before. It brings both great days, tough days, and days of respite.

    You see, just like when a child takes its first step, first school visit, first adventure alone, we are filled with doubts, worry, fears of the unknown. The doubts are the same. We might try to control the circumstances to minimize our uncertainties but the more we control, the greater we stifle creativity, freedom and a flowing relationship with our children.

    Similarly, we cannot control anything in our entrepreneurial life either.
    We can only experiment, and through trying, and living through the experience, we learn, adjust and fine-tune our way into success.

    If we tried to cap our initiatives, we would not have the thrill and joy that comes from creating new ideas, and if we force products to come to market with great attachment, we lose out on the joy that comes from expansion and growth, when we are being guided to take a u-turn.

    Facing the unknown as an experience of mystery and wonder, instead of fear and control is key to attaining a competent and effective perspective on our life journey.

    Courage is needed in all decisions, as risk taking comes with the territory of facing the unknown, but this courage needs to come with a dose of excitement to await what is around the corner and about to be revealed by the unknown!

  3. Motivation

    Some days we are energized, some we are sick. Throughout we cannot simply check out and decide that we are taking a day off from raising our child! Even if we need desperate rest, we always need someone else to step in to babysit if our offspring are small.

    The same is true of our entrepreneurial venture…it has to be baby-sat. If we need to take a break, we can feel challenged to know how to safely “switch off” at the necessary times.

    We have to be self- motivated to keep our vision alive whilst it slowly manifests into reality! Whatever the challenges, we have to show up with enthusiasm.

    Self-motivation is key to success in business and at home. In each, deadlines truly help to keep our juices focused.

    For example, a new customer pitch requires much effort to prepare for in a professional manner. This is much the same as your child preparing and practicing to try out for a new school team sport. The child knows without motivation, participation and performance might be curtailed. In our business, without consistently high self-motivation to keep the reasons behind our vision in the forefront of our mind, the venture simply cannot thrive.

  4. New Leadership

    As events arise that are outside our daily control, and surface from the unknown, we are being asked to contemplate on a significant question. How do we lead effectively, so that we might enjoy an entrepreneurial venture and not filled with debilitating stressful doubt and worry about the unknown?

    Most of us know that our attempts to control are futile, and yet we often struggle to surrender to what is flowing into our life, often confusing this idea with weakness.

    We can become emotionally challenged because we instinctively are programmed to attempt to “fix” the problems. We get laden with anxiety, worry and stress in this process, without recognition of the bigger picture.

    If more of us had been educated to understand that we are being called to transform these problems instead of fixing them, we would know how to “handle” challenges without internal angst, and a new form of leadership would be born.

    Instead of accepting anxiety, stress and worry as a normal way of living, we would immediately recognize that these signs indicate we are on the wrong course!

    In much the same way, arguments, anger, tears in the home-place are signs to indicate that something is ready to be addressed, transformed and irrevocably shed. We would know that we are being called to lead in a different way to the old status quo.

    This new leadership is an invitation to transform our problems, gives us a chance to understand them without resistance, and helps us to learn from them.

    With this type of leadership, we can evolve into greater joy and creativity, and in the process we get to shed all sight of unconscious patterns that have held us back previously.

    Our personality also modifies during this type of leadership, into a more emotionally intelligent version that can now support us into greater success and simultaneously only benefit our fellow counterparts in life too!

This type of new leadership is extremely liberating and uplifting, improves relationships into greater unity, but also the “old challenges” simply fall away, as we embrace this new version of ourselves.

Doubt, worry, stress, and fears simply vanish. For this way of being, we first must change the direction of our attention. We have to be willing and keen to change our internal state and recognize that we are responsible for it, and on-one else can be.

If we are worried, anxious, fearful etc, we have “work” to do, so that these traits can be eliminated, and instead we can grow and learn how to embody peace calm and tranquility that radiates joy, and no lack at all times.

This type of leadership is very easily possible using practical tools such as the Self Healing/Empowering Dalian Method.

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


How to Get Your Website to Stand Out From the Crowd

How to Get Your Website to Stand Out From the Crowd

Why SEO is Still Very Relevant in Boosting Your Business Visibility

Ever felt the fear of losing someone in the crowd?

As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to locate him amongst a sea of people – a very frightening thought for any parent!

When it comes to our business, we certainly don’t want to be lost in a sea of competitors; as the founder of a digital marketing company, “standing out from the crowd” is always on the forefront of my mind for our clients.

It can be tough these days; everyone has a website and most business owners have multiple competitors clamoring for the same potential client.

Getting visible in front of your ideal clients can be challenging without SEO and SEMClick To Tweet

What can a business owner do to be found in all that clutter?

One way is the science (or as Daniel Simmons calls it: “the ART”) of Search Engine Optimization, or SEO for short. SEO refers to a suite of techniques used to make a website appear above others in various search engines.

The goal is to optimize a set of conditions pertaining to a website enough to get higher rankings when potential clients are searching for solutions to their problems. Solutions that you can provide.

This optimization requires a vast array of skills from an SEO expert but also things an entrepreneur and business owner can do. Some are straight forward such as writing informative and value-driven blog posts that provide answers for your ideal target market.

Many other things involve the coding of the website itself, finding resource partners to share links with, and other services. It’s become one of the “it” areas of marketing and with good reason!

Why?

Search engine optimization, and search engine marketing (SEM) in general, can serve a number of different purposes. It can:

  • Produce sales, both online and offline
  • Generate qualified leads
  • Convince search engine users to follow through with your call to action, such as; signing up for your newsletter, downloading white papers from your site, registering for a webinar and so on.

And while it is doing all this, your website’s prominent position on the search engine results pages (SERPs) contributes to branding and name recognition.

When done correctly, search engine optimization can bring people to your site, who is actually looking for what you are offering. You know they’re looking for it because they typed in a keyword or phrase that is directly related to your content.

Most consumers are really tired of being inundated with marketing everywhere they look, but are still receptive to the kind of “just-in-time” marketing represented by a high placement in search engine results.

Years ago a web developer could simply stick a bunch of random, popular, but unrelated keywords into what is called the “keyword META” part of a website’s coding. These keywords would make the site seem more popular, broad, and important than it really was and diminished the ability of people using search engines to actually find what they were looking for.

About a decade ago, the search engines really started to clamp down on those bad practices: after all, they were damaging the ability of the search engines to do their job! Now, it has become much more complicated and difficult to optimize your websites for search engines.

The truth is, search engine traffic can make (or break) an organization’s success.

Search engine traffic can make or break an organization's successClick To Tweet

Targeted visitors to a website can provide extra publicity, higher revenues, and brand exposure like no other form of marketing.

Given this, investing in SEO, whether through spending money to have a professional do it, or spending time doing it yourself, can provide an exceptional rate of return.

Here at eVision Media, we have the fortune of having a wonderful SEO expert: Daniel! He’s spent years honing his craft to make the websites he works with appear high up on those search engine lists but without reverting to “black hat” (negative) SEO tactics as they’re called, which are against the spirit of search engines.

In fact, their robotic programs, that index websites, now punish you for poor practices. This is one area you really do need a professional!

In his years of experience, Daniel has never had one website blacklisted by the search engines: A record he intends to keep, by the way!

While SEO benefits can seem abstract, when you put it in the perspective of losing something valued to you in a crowd (such as your entire business website) the benefits really seem to shine.

If you’re at all interested in a discussion about your website and how Daniel can help you with his wealth of experience in the SEO and SEM arena, contact him here.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Become a Master of Time Management by Protecting Your Time Like a Tiger!

Become a Master of Time Management by Protecting Your Time Like a Tiger!

Every Entrepreneur needs to set aside time for reading, researching and professional development. It is part of the job to stay on top of things or get left behind!

Many of our work days get chewed up with issues that are not productive or even on the to-do list! Does your day get filled with distractions and problems to solve? Does your Professional Development/Progress get put on the back burner all the time?

Many entrepreneurs, while driven to think about business 24/7, seem to allow for distractions and interruptions. Whether you work out of your home or in a small office, each day can be a challenge to fit everything in.

Amy Porterfield, former assistant to Tony Robbins, used the term ‘Tiger Time’ in one of her blogs recently, and I’ll expand on this term. It is time to take control of our precious time!

Time to think like a tiger!

Set aside the TIME YOU NEED and be

PROTECTIVE ABOUT IT!

Poor time management can be the root of many of our issues with productivity, procrastination, disorganization, and more. In feng shui we encourage a clean desk, organized files, specific colours and visuals to reap motivational energy. But, business people also need to plan to maintain the core foundation of the business. And, that takes time.

If you are a true entrepreneur with a cause and a passion, you’ll need to continue your own self development in order to stay on top of changing apps, new rules or codes, breaking news etc, ~ in order to be a front-runner in your business.

In many cases, you can do this right from your own computer! It is so easy to connect; be informed through webinars, on –line courses, look for reference materials and more. You’ll also need to monitor the competition.

To fit all this in, you‘ll need to be more protective of your time:

  1. Identify which time of day will be your ‘working window’. This is defined as the best time for productivity to connect with others: book appointments, follow-up, marketing, post things related to your business. This should be something already revolving around your client profile.
  2. Block off your ‘tiger time’ away from this ‘working window’. This time is for YOU and business development! Perhaps you already do this with tasks/chores such as making dinner, or going to the gym, but your business foundation also needs attention on a weekly or daily basis.
  3. Reinforce the significance of this time. Close the door, turn off your phone, and clear the desk. (Feng Shui logic: A clear desk promotes an invitation for fresh ideas to land.)

Whether you are writing a blog, trying to finish a course or listening to a replay of a related topic, you need to protect your time. The need for self-business development is as important as a sacred or spiritual practice to keep you grounded and thinking positive.

If scheduling an hour to listen to a recording or think creatively seems impossible, before giving up on it, remember that the outcome could be you missing that next step up in your business.

Be firm and be protective of this time or, it will get eaten up. No phone calls, no interviews, no assistants, kids or laundry.

Decide what is important for you, carve out the time and get to it! If you have to, pull out the claws and declare ‘no interruptions’!

Protecting your Tiger Time will reveal greater results down the road!

~Kathryn

About the Author, Kathryn Wilking

Kathryn Wilking

Kathryn of Kathryn Wilking Designs is a Professional Member of the International Feng Shui Guild, and Author, Teacher and Feng Shui Consultant and is available for innovative talks for workshops and Lunch 'n Learn programs.

Sign up to receive a FREE copy of her "Bucket or Chuck-it" PDF report as well as monthly tips on creating a healthy and happy environment at www.kathrynwilking.com


How to Crush it With Lead Generation on LinkedIn Pulse

How to Crush it With Lead Generation on LinkedIn Pulse

Blogging was promoted to be the promised land for entrepreneurs, business owners and marketers.

Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets?

So to boost the number of people seeing your article, you post it on social media and send a blast to your email list.

You check your web stats the next day only to see that your blog masterpiece has largely gone unseen.

What’s a frustrated marketer to do?

Enter LinkedIn Pulse, LinkedIn’s publishing platform

Many business owners are discovering that LinkedIn Pulse is breathing new life into their blog postsClick To Tweet

Here’s why you should make publishing on LinkedIn Pulse a top priority for your business:

  • Provides You An SEO Boost.
    LinkedIn is one of the top 10 most high-traffic websites on the Internet. When you publish content on LinkedIn Pulse, Google can index it quickly.

    Because LinkedIn is a high-authority site, when readers view your LinkedIn Pulse articles, it helps build authority and visibility for your content.

  • LinkedIn Followers Are Notified of Your LinkedIn Pulse Articles.

    When you publish an article on your blog, your audience is limited to your website visitors, your email subscribers, and your social media followers.

    However when you publish a new LinkedIn Pulse article, your entire network of LinkedIn connections is notified. This gives you exposure to a wide audience of new readers by appearing in your follower’s newsfeeds.

  • Drives Website Traffic.
    You can add an article byline at the end of your LinkedIn Pulse article with a call to action so you can capture leads with an opt-in offer or drive website traffic by directing them to your blog to read other related articles.

    Here’s an example of an article byline you can add to your LinkedIn Pulse articles:

    Want More Valuable Tips?

    • Read more of my LinkedIn posts here LINK
    • Get your free Special report here LINK
    • Setup a free Discovery Session here LINK

     
    About the Author (Your short bio here.)

    Learn more about my programs and services here: www.YourWebsite.com

  • Boosts Your Thought Leadership.
    LinkedIn Pulse categories your content by using the tags you add at the end of the article. Your article is shown to people searching for content on that topic.

    That targeted viewership helps to build your authority and trust with LinkedIn’s over 380 million members. The potential for massive exposure and visibility is incredible.

9 Tips for Writing LinkedIn Pulse Posts That Get Read

  1. Add an Eye-catching Article Image. Design a cover graphic that attracts attention. The ideal size for your LinkedIn Pulse article is 700 x 400 pixels.
  2. Create a Catchy Headline. Consider your headline your opening line. Describe your content in a compelling way. Your headline should capture readers’ interest and give them a reason to click through and read it. Add numbers. Use adjectives.
  3. Publish Consistently. Share new articles on LinkedIn Pulse regularly. Adding new content weekly like we do can build a regular following. Posting during the week during work hours will ensure your article gets the best visibility.
  4. Write Shorter Articles. For best performance, and ideal post length is 500-1000 words.
  5. Make it Scannable. Add subheaders and use images to break up content and lead readers through it.
  6. Tag your Posts. Select 3 tags that are most related to your article content. You have to choose from the existing tag categories that LinkedIn Pulse offers.
     
    Selecting the right tags helps your post be found by readers in your target audience and can boost your chances of being selected as a featured LinkedIn Pulse article.
  7. Engage with Readers Who Comment. Make sure you reply to those who comment or share your post. This is your chance to build rapport with those who have shown interest.
     
    That extra step can turn a one-time reader into a loyal follower. Plus the percentage of likes, reshares and comments of your content is what triggers LinkedIn to make it a featured article in Pulse.
  8. Kick it up with Images, Links, Videos, and Slideshares. Make your content more appealing by adding in graphics, outgoing links, and videos that relate to the article. Readers love when you share outgoing links to additional resources and websites mentioned in the article.
     
    Also, Google rewards LinkedIn Pulse articles with strong related links for further information to readers.
  9. Share your LinkedIn Pulse on Other Platforms. Just like you would share a blog post on social media, notify your Facebook and Twitter followers when you publish a new LinkedIn Pulse article.

 
If you’d like help publishing and creating killer content on LinkedIn Pulse, eVision Media has a team of professionals who can help create stand-out articles for lead generation and to build thought leadership for your business. Find out more about our eMarketing services today!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".