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Busting the Myths About Social Media and Email Marketing

Busting the Myths About Social Media and Email Marketing

If you post it and you Tweet it they will come.  Right? Maybe not.

While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales.

Truth: Social Media doesn't equally compare to Email Marketing for driving salesClick To Tweet

Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results.

Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.

Myth 1: A big list is always better than a small list

While having a large email list may sound impressive, it’s the quality of the list that matters.

How many of those subscribers are “real” ones versus spam?  How many of them are truly targeted customers? How many are just interested in getting whatever they can for free from you?

Having a small, responsive list will always outweigh having a “fat” list loaded with lukewarm prospects.

Myth 2: Unsubscribes are bad

It can be scary (and frustrating) when you send out a newsletter to see some people unsubscribe.

Actually that’s a good thing.  You have to have a list of prospects who are interested in what you have to say and your offerings.  If people leave your list, it means they weren’t a fit and it was very unlikely they would do business with you.

You are “not” everyone’s teacher.

Have faith that the people who are meant to be on your list will be grateful to hear from you.

Myth 3: You can really take advantage of your list and send lots of sales offers to them

Think of your email list as a group of people who want to have a relationship with you.  Relationships are not one sided.

In true friendships you give value, compassion, caring, and help.  If a relationship is “all about me” it’s uncomfortable for the other person.

Strive to keep balance in the messaging you share.  For every two email blasts sharing articles and helpful information, send one sales note.  Make sure the relationship feels like a win/win for your subscribers.

Myth 4: Social media is a proven way to grow your email list

Yes and no.

Social media can grow your email list and sales, but you need to be intentional and strategic about it.

Remember to post occasional calls to action with ways they can subscribe, get your free report, or join your new webinar.

You can:

  • Add a “sign up” call to action on your Facebook page.
  • Put a description and link on your Facebook or Twitter timeline with how they can sign up for your special report.
  • Drive them to your blog to read an article and have an opt-in offer on that web page.
  • Use Twitter’s campaign cards to get free report signups

Online Marketing is All About Finding the Perfect Mix

Every marketing channel has its place.  They all work together to help you attract a following, build trust, and build the rapport that leads to sales.

Social media is a fantastic tool for awareness; however, email marketing is still the top tool for driving sales.

In the end, capturing leads and building relationships while sharing offers is still the best proven way to boost your income.

If you are struggling to get the results you’d like online, eVision Media can help.  We can review your website, social media, and email marketing and help you create the right marketing mix to drive results for your business.  Contact us today to find out more.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

11 Keys to High-Converting Webinars

11 Keys to High-Converting Webinars

Webinars are a proven way to deepen relationships with prospects and customers.

They are often used to help launch a new product or service and are offered for free so viewers can get a “sneak peak” of that offering.

Many of today’s most successful business owners are signing high-end clients or selling top programs with webinars.

There’s a lot of advantages to holding webinars and the secret to making them work for you is to create a high-value experience that is engaging and interactive.

The secret to effective webinars is creating high-value, engaging & interactive experiencesClick To Tweet

Aside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible.

Below are some tips to create webinars that rock!

  1. Add Interest With a Co-host. They can introduce you and set the stage for excitement when your webinar kicks off.
     
    If you are nervous about hosting a “solo” webinar, having a co-host can add an element of interest by making it more interactive.  The co-host can ask you questions and make the webinar feel like an informative conversation.
  2. Outline Your Presentation. Don’t read your presentation word-for-word from a script.  Instead, you want it to feel conversational and connective so there is a natural flow to the presentation.
  3. Host Your Webinar in the Middle of the Week. The best days to choose are Wednesday or Thursday for highest attendance. In a study by On24, they found the best time to host your webinar is specifically on Wednesday at 11am PT / 2pm ET.
  4. Share Content With High-Perceived Value. It’s important for the attendees to feel like they got something they could implement right away to get results.
     
    Don’t make your webinar a pitch-fest just because you have a captive audience.  Make sure you share enough “wow” that will get the audience excited and want to go deeper with you.
  5. Introduce Yourself to the Audience. Many people probably haven’t heard of you before.  Just as you would shake someone’s hand at a networking event and tell them about who you are and what you do, you should let audience members get acquainted with you.
     
    Share your compelling story of how you got into doing what you do. Show the credentials, honours, media, and recognition you have gotten for your work in your presentation.
     
    Tell them about the books you have written. Your goal here is to get them to feel connected to you and trust your expertise.
  6. Mention Their Pain Points at the Beginning of the Call. Why did they sign up for your webinar in the first place? This is where you discuss their problem that keep them up at night and how you can help.
     
    When they hear their pain mentioned, they’ll say “yes, I’m in the right place.”
  7. Present Your Content With Stories and Examples. Tell stories and show actual examples of how the ideas you are sharing have been put into play with real world results.
  8. Keep It Simple. Give them a small taste of what you have to offer and leave them wanting more. If you overwhelm your audience with too much information, their heads will be spinning.
  9. Involve The Audience. Great webinars don’t just push out a presentation; they engage their audiences in a conversation. Take time to engage the audience and ask for their feedback in the chat or Q&A section.
  10. Share Customer Success Stories. Share social proof with testimonials and reviews from customers and colleagues who show that your “up-sell” offering is amazing and gets big results.
  11. Add a Call to Action With a “Fast Action” Bonus for Those Who Sign Up Quickly. This could be a bonus product or coaching session.  Add a sense of urgency by giving a limited time frame or a limited amount of spots.

Webinar Promotion Made Easy

If the thought of managing the webinar process feels overwhelming, we can help! eVision Media has a team of professionals to help you make an effective landing page, write promotional emails, create social media blurbs, and drive sign ups.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Easy Steps to SEO Optimize Your Blog

7 Easy Steps to SEO Optimize Your Blog I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true.  Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market.

Writing articles that provide value is a smart way to attract your ideal target marketClick To Tweet

But writing the article is only half the battle. 

The key is to optimize your blog post so it’s easily found in the search engines.  And relax, you don’t need to be a techie genius to do it.

Here’s a simple guide to SEO optimize your website blog posts:

  1. Start by finding highly searched upon topics to write about. Google AdWords™ is the ultimate tool for helping you find high-traffic keyword phrases.  Not only does it ensure you are writing about topics that thousands of people want to know about, but it also guarantees you’ll get lots of traffic to it too!   Think about it.  How many times have you typed “how to _____” in a search engine?  You find the top article that comes up in Google and read it, right? So your goal is to have YOUR article be the one at the top when someone else does a similar search for your area of expertise.
  2. Write a blog title that includes this keyword phrase. When you write your blog title, it’s one of the most important parts to your piece. You want to strike a balance of something that stirs curiosity and also includes your keyword phrase.   Ultimately, it should appeal to both readers and search engines so give this some extra time and thought to get the most out of your piece.
  3. Use your keyword phrase several times in key places in your article. These places include:
    • The first paragraph,
    • Keyword-rich hyperlinks,
    • Image ALT tags,
    • Image file names using the keyword phrase,
    • Subtitles in the article using H2, H3, H4 header tags,
    • The last paragraph of the article, and
    • A concluding article sentence.
  4. Optimize your Title, Description, and Keyword meta tags. If you are using WordPress, there are plugins available such as YOAST SEO that give you the ability to quickly add these tags. Be sure to get familiar with using YOAST SEO properly so you can master the art of SEO optimizing your articles.
  5. At the end of your article, list related articles of interest. You could say “If you enjoyed this article, here are some related articles you may enjoy.” And list their hyperlinked titles. We have DISQUS for comments installed on our blog that does this for us automatically.   Doing this gives you the opportunity to link to other related articles that are also related to similar keywords. This creates internal cross links between your blog articles that will boost your overall blog SEO.
  6. Post teasers and links to your blog articles on all your social media platforms. This will give you incoming links to boost the popularity of your website with the search engines.   If you keep a checklist handy when you publish a new blog (we use an Excel spreadsheet), it makes it easy to get into the habit of ensuring your post is being promoted to all of the available channels.
  7. Be consistent. All of these tips can be very effective at driving SEO traffic to your website but ONLY if you post new articles on a regular basis. Search engines will quickly think your website has been abandoned if you haven’t posted anything new to it for a while.

If SEO makes you dizzy, just know that at eVision Media, we have a team of professionals that can help optimize your blog, drive traffic, and boost engagement by promoting your content on your blog. I recommend Yeah! Local for all your SEO needs. They will help you and show you the results you want. Happy blog posting! To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Conquering Mount ‘Social Media’ 101

Conquering Mount ‘Social Media’ 101:Starting at Base Camp: 7 Strategies to Post You’re Way to the Top

Starting at Base Camp: 7 Strategies to Post Your Way to the Top

No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task.

Like anything else, there are some strategies to accomplishing the impossible.

If you have a plan in place and understand what it is that you want to accomplish Mount Social Media can be conquered with ease.

Whether you are jumping with excitement to get started, or a bit weary of the whole thing (like I was not long ago) social media is an important reality for any business.

It can help you to increase your search rankings, brand identity and most importantly it allows your business to have a personality and voice that potential customers can start a conversation with easily.

Social Media is an important reality for any business for SEO, brand identity and reach purposesClick To Tweet

If you need some motivation, here it is: EVERYONE can be good, great, amazing at social media!

But it isn’t a random thing, there is strategy involved so you’re not wasting your time and efforts.

Below are seven strategies to get you on your way to the top:

Strategy #1 – Develop a Goal

  • Understand why you want to embark on social media to begin with. What is your ultimate goal? Is it to get new clients, build your brand exposure, provide customer support, or gain a loyal following?
  • It is imperative to understand that social media is not going to get you an immediate return on your time investment. No matter what your goal is, your efforts should all be geared towards building relationships with your followers.
  • Determine how many times a day/week you will post, and block off this time in your calendar. To start, make a commitment to post at least once a day on each of your main channels. Ideally, you will want to post more than that, but this is an achievable goal to get you started.

Strategy #2 – Create a Clear Target Market

  • Who is your ideal target market? The more clear you are on the specific persona of the new client or purchaser of your product that you would like to attract, the easier it will be to fulfill your goal outlined in Strategy #1.
  • Avoid making social media a means to advertise – this is NOT where you want to “push” your wares on people. Social media is all about pulling people in and allowing them to get to know, like and trust you.

Strategy #3 – Start Small

  • Feeling a bit confused as to what networks to be on? Fear not. Start small and build.
  • The best thing to do is to start with one network that you feel your ideal target market hangs out at and focus there.
  • Build your followers and get comfortable with the one platform. Once you’ve got the hang of it, it’s time to add on another channel to continue to build your online brand presence.

Strategy #4 – Slap Those Social Media Icons Everywhere

  • Include social media icons/links to all of your marketing materials, such as your email signature, your website, your newsletter/eZine and even your business card if there’s room (But only if you can include the whole URL. It does no good to just have the Facebook icon without telling people where to find you!)
  • Cross reference between channels as much as possible. If there is no specific field to add in your other social media channel links, add the full URLs into your description field, accompanied by a call to action such as: “Follow me on these other social media channels as well!”

Strategy #5 – Be Recognizable

  • Optimize your profile description so that it is clear and concise, and uses keywords that your ideal client would be searching for if they were wanting to connect with someone that offers solutions to their problems.
  • Have consistent visual branding across all social media channels. The most prominent brand representation you have is your website and so let this serve as the central theme to all of the visual designs allowed in each of your social media channels.

Strategy #6 – Stay Dedicated and Consistent

  • Don’t bother getting started if you’re not prepared to stay consistent in your efforts. People will forget about you faster than you’d ever want to admit, so consistency is the key to make this work. (If this strategy is stopping you from starting at all, you might want to consider participating in a group social media membership program.)
  • Schedule your posts to save time and ensure posting frequency. There are many tools to do this, one of them being largest – Hootsuite.

Strategy #7 – Hash With a Purpose

  • Hashtags (#) have become very popular on many social media platforms. When planning it is important to make sure they are targeted for your industry and offering.
  • Each industry may have unique hashtags that you can study by being active and engaged in your social media community.
  • Using targeted hashtags will allow you to make more valuable connections and reach your target market.

If you think you are alone in the social media fog, you are not. I often have clients come to me feeling like they are lost when it comes to social media, not knowing where to start or what to do.

I too felt this way not too long ago… but I am here to tell you that there is blue sky ahead! Mastering social media is possible and by following these seven strategies you will be soaring to the top in no time!

What is your biggest social media challenge that’s preventing you from starting that “Mount Social Media” climb? Share in the comments below!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Settling Your Disputes Founded on Business Sense, Not Compromise

Settling Your Disputes Founded on Business Sense, Not Compromise

How to determine if you should settle a dispute or go to court

Settling disputes sometimes is based in compromise but it should always be founded on business sense.

There are several alternatives to court which need to be considered when deciding a course of action. There are also internal considerations which must be addressed before deciding how to settle a dispute.

The alternatives to court are, discussion, negotiation, mediation and arbitration. Each process has its own methodology and leads in a different direction. They all should, if successful, result in a principled settlement of the issues.

Discussion is the most informal way of convincing others to resolve some matter to the best interests of all the parties.

Negotiation is focused discussion. In this discipline parties need to consider the interests of the other parties and by proposals and counter-proposals arrive at an agreement.

Mediation puts a structure on negotiation, as well as adding a facilitator or mediator to assist in the process. The mediator by his or her neutrality is able to assist in taking paths that lead to places where the common interests of all parties can be addressed and a formal agreement or contract of finalization can be agreed to.

Sometimes, parties alone are not capable of altering their positions without the guidance of an objective and neutral third party.

Arbitration, like court, has a judge-like figure make a binding decision. It can be effective where matters are black and white and no compromise middle-ground is possible. However, remember that a decision by an arbitrator may mean that instead of win/win there is a winner and a loser.

Winning in Negotiation

As one reflects, it isn’t the win/loss of the negotiation that really matters; it is the putting of the pieces together in a context that makes some sense in the grand scheme of things.

Without sounding too softly philosophical, I believe that one should view negotiations as a means to put pieces of a particular life venture together.

Today, I think I win, tomorrow you think you win. The scorecard doesn’t really matter.

What is important, is that negotiations help to fulfill the quilted pattern of life scenarios, and that the various individual successes, when joined together, form a knit of accomplishment which benefits all.

This enjoined benefit forms the backbone for a successful negotiation for winning is more comprehensive than just the last entry on the scorecard.

Another consideration that needs to be taken under consideration, is how any dispute, settled or not,

Finally, consider the time and effort necessary to finalize any matter. If it’s important or principled, then time spent may be more justified than if it is less vital.

About the Author, Bryce Jeffery

Bryce Jeffery

Bryce Jeffery has practiced law in BC for 28 years and been a commercial mediator for the last 14. Situated in Langley, he practices under the title, MB JEFFERY LAW and concentrates on conveyancing, mortgages, and wills and estates. Bryce's mediation practice makes him the most travelled mediator in BC with frequent stops throughout the interior, the north and Vancouver Island. He is also the author of Commercial Mediation, A Passionate Practice.

Visit his website at www.mbjlaw.ca to see how he can assist you and your business.


Will Recent Twitter Timeline Changes Kill Your Marketing Results?

Will Recent Twitter Timeline Changes Kill Your Marketing Results?

7 reasons why diversifying your social media efforts is becoming increasingly important

Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy.

The same is true now for the recent update Twitter made in their timeline algorithm. Now instead of showing Tweets in order, they will be displayed according to relevancy.

But don’t let all the outrage and #RIPTwitter hashtags frighten you.

Even though Twitter has reordered their timelines, you can still switch it manually back to the old chronological timeline view in your settings. Simply go into your settings and find the checkbox that looks like this:

Twitter timeline settings

Ensure it is unchecked and your tweets will be back to chronological order.

Why to Diversify Your Social Media Efforts

The recent “TwitterGeddon” is one reason why it’s important not to put all your social media efforts into just one social media platform.

While you may be “winning the game” with tons of followers and all your best posts showing in follower’s timelines, it only takes one algorithm shift that can change everything.

We’ve seen It happen with Facebook and it could easily happen on any social media channel that business owners use to help promote their business.

How to Bullet Proof Your Social Media

So what is one to do?  Diversify your efforts.

To avoid your social media marketing from getting killed, diversify your effortsClick To Tweet

Here are 7 compelling reasons why you should be focusing on more than just one social media channel:

  1. Smart entrepreneurs, marketers and business owners are discovering that sharing unique content across several social media platforms can smooth out any sudden changes that Twitter, Facebook, LinkedIn and others may make.
  2. Posting original articles, quotes, and graphics across various social media channels gives you multiple opportunities to share value with your fan base.
  3. It’s important to know that different fans “hang out” on their own favourite social networks too. So sharing your advice on multiple social platforms ensures no matter where your fans are online, you can share valuable information with them.

    Even if you only have time to share one post across multiple platforms, you can reword the post for each platform to make it more interesting and compelling for that particular audience.

  4. It gives you the opportunity to cross-pollinate and test markets to see which version of the post garners the most engagement. That allows you to “test market” for headlines, images, tone of message etc., which can be used later in promotional copy, landing pages, and ads.
  5. Posting on several social media networks allows you to maximize your lead-generation and traffic-driving efforts.
  6. Since you likely have different followers on each network, posting blog articles, offers, and calls to action on each social network allows you to double and even triple the outreach to potential prospects.
  7. Sharing unique content on your various networks let’s you nurture fans more quickly. Instead of getting just one marketing touch on Facebook, a raving fan can read your posts on Twitter, Facebook, and LinkedIn and get a mega dose of your expertise. It’s three times the fun!

Bottom line – limiting your business to using just one social media platform for your marketing platform is wasting an opportunity to reach more targeted leads.

If you find yourself in overwhelm trying to generate high-value content on a consistent basis for your business, we can help you get more followers and generate high-interest content to keep your fans engaged.  Find out more about our social media services today!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".