eBusiness Blog

How To Tell People Why You’re Awesome In Your Business

How To Tell People Why You're Awesome In Your Business

In my life as a communications and public relations specialist, I have spent my career being asked: “Can you make us a brochure?” Nowadays that’s often been shifted to: “Can you help me promote myself?”

And always, I smile, nod, and say: “Yes, of course I can do that.” What do you want people to know about you?”

And that’s where people get stuck.

“Ummm, well, that they should hire me/buy from me/know about me, of course!” they say.

Then the conversation goes something like this:
“Ok, why should they hire you?” I ask?

My potential client is inevitably taken aback. Isn’t it obvious why people should hire them/buy from them/know about them?

Well, I’m sorry to be the bearer of bad news, but IT’S NOT OBVIOUS. People don’t know about you.

They’re not forming a line outside your front door. And even if they do know about you, they don’t necessarily know what you can do for them and why they should hire you.

Even the smallest businesses need a vision, a mission and a series of key messages so you’re ready to tell people who you are, what you do and why you’re awesome.

What is it you’re up to in the world?
What role does your business play in making that vision a reality?
And what are the three key things you want people to know about you and your business?

And always remember your Call to Action. Now that they know about you, what do you want them to do with the information?

This is also very important.

So let’s get started: You have a business, you are up to big, big things. All you need are a few clients and you’ll be rockin’ it. Ask yourself this question: If you (or your business) could wish anything for the world, what would it be?

Let’s start with your Vision. This is big. This is what you/your business wants most for the world.

As an example, Starbucks Vision is: To inspire and nurture the human spirit. Many of you may be surprised by this. Starbucks is nurturing the human spirit? That’s big isn’t it? Bigger than a cup of coffee, that’s for sure.

Moving along to your Mission: This is the role you/your business plays in achieving your mission. As an example, again from Starbucks, their Mission is: To inspire and nurture the human spirit, one person, one cup and one neighbourhood at a time.

Being clear about the role of your business in achieving your vision is very important. Starbucks is selling coffee, and an experience, that you will likely feel good about. In fact, your spirit may even feel a little nurtured while you are taking that break in your day.

Breaking it down even further, if there were three key things you wanted people to know about you/your business, what would they be?

These are your three Key Messages.

I haven’t asked Starbucks, but if I were to go in and ask them what their three key messages were, they might say something like:

  1. We serve great coffee
  2. This is where you can go to relax and take a break in your day
  3. You will feel good after you buy a coffee from us

Further to that, there will be many, many supporting reasons why each of those three key messages are important and multiple marketing campaigns can be created to support the many sub-messages.

But it’s important to start with your top three things you want people to know about you/your business.

What are yours? Write them below so we can all see why we should hire you/buy from you/know about you.

After that, you are well on your way to being able to start writing that brochure/web page you’ve been struggling with. AND, best of all, people will know why you are awesome, and are more likely to buy from you as a result.

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client

The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client

Do you know what is the #1 requested headline I am asked to add to a website’s home page?

I get this request so often, and see it even more often, that I am compelled to write about it in hopes to share just how critical that main headline is.

It could make or break the effectiveness of your website.

Firstly, it’s important to keep in mind that your website is your primary marketing platform above anything else you have in place to promote your business. It’s above social media, your newsletters, the sales funnels you have in place, and even your networking efforts.

Even if you rarely update it, which is an absolute must as well, it’s tirelessly working on your behalf by telling everyone that visits it, 24 hours a day, 7 days a week, all about your business.

Why is this so important? Many times, it’s the first impression your potential clients will get of you and your business.

This cannot be taken lightly in this highly competitive online world we live in. Even if you believe your website is quite useless and you hardly pay any attention to it, heaven forbid, the truth is your business success could hinge on how your website appeals to your ideal target market.

When a prospect visits your website, their primary objective is to find out if you can solve their problem.

When a prospect visits your website, their objective is to see if you can solve their problemClick To Tweet

If they didn’t have a problem to solve, they wouldn’t be looking for you or your services.

Their problem could be something like needing to sell their home fast, or needing to find peace in their relationship, or perhaps they are looking for a solution to make them healthy again.

Whatever that problem is, they need to know right off the bat if you can help solve it for them.

You have literally 3 seconds to convey that message to your website visitors. The primary way it is going to happen is through your main headline.

What do you think? Is the following headline going to convince anyone that their problem will be solved?

“Welcome to my website”

Nope.

At best, it’s going to give them the impression you’re a friendly person. At worst, it’s going to tell them you’re only interested in what you have to say, that your website is going to be all about you.

Making their big question, “What’s in it for me?” remain a mystery.

So guess what happens? Neither scenario is going to grab their attention enough to make them go any further past that opening statement.

And this is the most common headline I see and am requested to add to a website.

Sure. you can have fabulous branding and the most well-written, compelling copy underneath that headline, but the initial opportunity to capture the interest of that visitor is lost.

Faster than you can say “back button,” they have moved on, resuming their search to find someone that will solve their problem.

Your website headline could prevent your ideal client from contacting you.Click To Tweet

So I encourage you to take a look at your website and ask yourself if your primary home page headline is grabbing enough attention to make your prospective clients read further.

Ask yourself if it is addressing their problem, telling them you know exactly what they are going through?

If you are one of those, “Welcome to my Website” headline writers, I encourage you to take a critical look at how effective it is being and really give some thought to what problems you are solving for your clients.

Write a list of not only the actual problems your ideal clients face but also what they THINK their problem is, and from there decide what is the biggest / most common problem you come across.

Next, compose a compelling headline that will get your prospective clients to read more to convince them that you are their ideal choice.

If this feels like a daunting task, some of your best spent money would be on a professional copywriter to help you with this so you can start attracting your ideal clients instead of losing them to your competitor.

The success of your business could truly depend on it.

Share your comments below about website headlines – what has worked for you and how do you measure its effectiveness?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Simple Steps to Get Your Business Back on Track

3 Simple Steps to Get Your Business Back on Track

Try, Then Try Again in the World of Success

No matter how good you are, from time to time you’re going to fail. For instance, a new business that doesn’t show a profit as quickly as you’d like.

Or are you buried in tons of task lists, email and junk mail that you don’t know where to start? Do you find that your sanity and your relationships are both suffering?

Perhaps your plan had a few holes in it…

Have you ever watched a baby learn to walk? Or see children learning how to ride a bicycle or skate? They’ll take a few steps or pedal with the help of someone who is balancing them and once they let go, BOOM… they fall down.

A few tears and bruises and they get up and do it again and again until they conquer it!

Ego never gets in the way – it’s sheer determination. If little ones were like many adults, they would just accept that they’re no good at walking or riding or skating and they would stay on all 4’s well into old age.

Now, if you are a visual person like me – the thought of adults on all 4’s is somewhere between hilarious and downright scary!

Fortunately, little children don’t know how to accept defeat. After every failure, they rise up, wipe away the disappointment, make a small change and try again.

Thankfully, we never outgrow that ability… we just forget to use it sometimes.

The next time you face failure or delve into a high-risk endeavour you can use these simple steps to get back on track.

  1. Celebrate what worked

    When you fail, it’s too easy to focus on the failure and beat yourself up. Start by celebrating what went well, no matter how small the win.

    Negative self-talk is just going to keep you from being your best.

  2. Look at what didn’t work

    Write down your missteps or talk it out with a friend or teammate. Figure out exactly where you got off track, made a mistake or should have taken a different direction.

    Memorize what went well, and what can be improved upon next time. Bring in new resources and ask for help from people who have done what you want to do. Most people will happily share their expertise with others.

  3. Make a new plan and TRY AGAIN

    Now that you know what works for you and what you could do differently, choose a new approach and go for it with everything you’ve got.

    Silence the naysayers and be willing to optimize your environment so that you are mentally and physically set up to succeed.

  4. Success is inevitable if you have the right mindset

    & you are willing to do the work!

    What are the 3 things YOU are going to do TODAY to help you make quantum leaps?

    About the Author, Katherine Hartvickson

    Kathryn Wilking

    Katherine Hartvickson is the founder and president of Hartvickson & Associates, Inc. dba Quantum Ascendance. She is an experienced business consultant and success coach. Since leaving the corporate world in 2009, her clients include business owners and other seriously committed professionals and entrepreneurs who want to gain the confidence and skills to break through the barriers of success and achieve their ideal life.

    What separates her service from others is her experience in leading large teams and developing top performers in corporate environments and because of this, clients achieve individual & financial rewards and the recognition they earned without sacrificing their personal life. If you are interested in knowing more, she can be reached at www.QuantumAscendance.com.


9 Ways to Get More Leads From Social Media

9 Ways to Get More Leads From Social Media

Getting new customers is the lifeline of any business.  In fact, many marketers sell social media marketing as the big solution to growing your business.

Getting new customers is a business lifeline; Social Media makes a great lead-generation toolClick To Tweet

But the truth is, many businesses post on social media and are frustrated at the results they are getting. Most of the time, this is due to entrepreneurs jumping onto social media without any real plan in place.

Below are some proven strategies to get more leads that will convert to sales for your business.

  1. Build Close Connections

    The first step to getting more leads is to expand your circle and connect with new people.  Connecting with others on Twitter and Facebook will usually result in a follow back.

    Also join Facebook and LinkedIn groups where you know your ideal clients are hanging out.  Answer questions, be helpful, and share value. Don’t make these groups a place to “sell” your wares.

  2. Host a Webinar

    Create a free webinar and promote it to your list and with social media advertising.  If you do a great job of sharing your expertise and build credibility as an expert, it’s easy to enroll people for free get acquainted calls or other paid offerings you have.

    Plus, once you have people on your mailing list, you can continue to build a relationship with them, add value, and offer other products that would be helpful.

  3. Create Irresistible Free Offerings

    Create a free download that you can offer with an opt-in form on social media.  This could be an audio, video, report, guide, ebook, infographic, a free book chapter, an app, or blueprint.

    You can share this offering on your social media channels, in groups, and even create JV partnerships by offering to cross promote your freebie with someone else who shares a similar target market as you with a complementary, but not competing, freebie.

  4. Include Calls to Action

    Make sure to share calls to action for your products and services with some of your social media posts.  You have to invite your social media followers to take the next step and tell them what to do.

    Share it with a funny or interesting image or a short tip that enhances your message so you’re still providing value but also leading your followers to a next step.

  5. Upload Videos to YouTube

    According to a study conducted by Forrester research, Internet marketing videos were more than 50 times likely to receive natural page ranks than ordinary text pages.

    Simply write a compelling title, provide solid content, add a description that displays your website URL and contact information. You can also brand it by displaying your company logo on the screen.

    You can share a tip, answer questions, review a product, or bust commonly held myths. Your goal is to share your expertise and build brand awareness so people can discover you and what you can do for them.

  6. Offer Exclusive Discount Codes

    Share a special discount code on your social media accounts where if they use it on your website or at your store, it will provide the customer with an extra discount.

  7. Activate Your Facebook Page Call To Action Button

    Facebook offers several options to compel your followers to take a next step with your business.

    You can choose from Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, and Learn More.

    Facebook Call to Action Buttons

  8. Set Up a Newsletter Facebook Tab

    This can be used to get people into your newsletter list without them having to leave Facebook. See ours in action here.

    In order to do this, you’ll need to add the Static HTML App to your Facebook page and integrate your newsletter provider’s form onto the page. Woobox also offers a free service for this with their HTML Fangate Tab.

    You should also have your HTML files hosted on a secure server to avoid any security messages that might come up.

  9. Host a Facebook Contest

    It’s a fun way to tap into the power of social media to engage with your fans and grow your mailing list.

    Examples of a contest would be having people submit their ideas for naming your book, or let them vote on which of your new headshots they like the best. Or simply have fans submit their name and email to enter a drawing for a gift card. Just be sure to read over Facebook’s promotion guidelines to ensure you’re not in violation of their rules.

I hope this gets you pumped about ways to turn your social media efforts into an effective way to generate leads for your business.

The good news is that if you need help, we have a team of experts who can implement these Social Media strategies for you so you can sit back and not have to worry about learning how to do it all yourself. Or you can learn more in-depth strategies with our monthly Social Blast: eMarketing For Entrepreneurs Membership Program.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Why Discounting Your Products or Services Is a Bad Idea

Why Discounting Your Products or Services Are a Bad Idea

Today’s eTip is about discounting your products or services.

Every entrepreneur and business owner falls into this trap. Sales are slow, times are getting tough, so the first thing that they feel they should do is hold a sale. Put everything they offer on at half price and hope to get some cash flow going.

On the surface this seems logical, you get a quick cash infusion so you can pay your bills. But the long-term dangers this tactic has can prove to be more harmful to your business in the long run.

The harm is that when you discount your offerings, you’re devaluing your business.

Warning: Discounting your products or services also devalue your businessClick To Tweet

So instead of offering a discount, offer a bonus with purchase instead. This could be an additional download, a complementary coaching session or a gift with purchase.

By doing this, you’re adding more value to your product offering and providing a reason to do a marketing campaign around the promotion.

The purchasers feel like they’ve got a lot more for their money and you have not cheapened your offering.

I’d love to hear what you think – do you tend to put something on sale in order to get some cash flow going? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Tips for Taking Control of Your Mind

5 Tips for Taking Control of Your Mind

What’s the single most determining factor for your success in business and life?

Money? Time? Knowledge?
While those things are definitely important, that’s not the answer.

Actually, it’s you.

Yep. Call it your mind, mindset, beliefs, psychology, ego or whatever… but ultimately it’s all the stuff that goes on between your ears (aka YOU) that can propel you to success or hold you back from having a life and business that you love.

It’s the fear, self-doubt, anxiety, worry, second guessing, perfectionism, lack of focus, procrastination, etc. that truly holds you back from the success you crave—not money or time or how many certifications you may hold.

Imagine if all the chatter in your head was supporting and positive?

That it lifted you up instead of tearing you down?

Imagine what it would be like if YOU controlled your mind instead of letting it control you?

How would things be different?

My guess is that you’d find the resources to overcome your challenges pretty darn fast.
But how do you do that?

How do you take control of your mind?

How do you truly master your psychology and overcome all the inner stuff that is holding you back?
How do you make it work to your benefit instead of your detriment?

It’s not easy. I give you that. And, it’s not fast either. But it is worth it… big time.

Here are 5 tips to get you started…

  1. Take responsibility

    This is a must. Before you can do anything else, you must realize that it’s you who is creating your reality and only you can change it. Period. Stop focusing on and blaming others—focus on YOU.

  2. Meditate

    Yes, meditation is a proven way of gaining true control over your thoughts and feelings. There are tons of ways to meditate so try a few and see what works for you. Personally, I enjoy a nice walking meditation.

  3. Surround

    Fill your life with positive like-minded souls who have various skills, strengths, styles and expertise. Nourish yourself and others with your kindness and generosity.

  4. Be grateful

    Yes, you’ve heard it before, but the more you can think, feel and display gratitude, the calmer your mind gets and the easier it is to ignore that negative mental chatter.

  5. Hire a coach

    One job of a coach is to help you clear your stuff so you CAN take inspired action and HAVE the business and life of your dreams. It’s much easier to work on this when you have someone in your corner rather than trying to do it all on your own.

Bonus: Focus on keeping things simple and uncluttered. The more chaos in your life, the more your mind monkey will chatter non-stop.

Whatever your circumstances, whatever has or hasn’t happened in your life and business, your mind is the key to your happiness and fulfillment. Do yourself a favour and master it.

What do you do when your mind starts spouting negative chatter and is holding you back? I’d love to hear in the comments below.

Heather Wilson

About the Author, Heather E. Wilson

Need help? Would you like to learn more ways to avoid burnout, add more fun, more success, and more joy into your life and business? Heather E. Wilson, is a certified transformational coach, author and international speaker who loves to share her passion for helping you take charge of your life and business so that you can have the success and fun you've always dreamed about.

Go to HeatherwilsonInternational.com to view more of her free training and to receive a copy of her FREE ebook: The Burnout Principle.


Avoid These 12 Newsletter Mistakes

Avoid These 12 Newsletter Mistakes

What you need to know to boost your open rates, avoid unsubscribes and get the biggest return with newsletter marketing.

When sending out an eNewsletter or eZine, sometimes it’s hard to know what works and what doesn’t work.

I see many entrepreneurs and business owners happy to just get something out, or they make it all about them and add in what they think is best.

But in actuality, a newsletter needs to be given a lot of thought. Your goal is to send a newsletter that will appeal to your target market, not you.  So if you’ve been sending out stuff that you would like to receive,  it’s time to re-think your strategy.

When sending out newsletters, always keep your ideal target market in mindClick To Tweet

In conjunction with an article written a few months ago about what your unsubscribes are telling you, here are 12 mistakes to avoid when sending out newsletters:

  1. Not Defining Your Ideal Target Market

    If you don’t know who it is you want to attract to become a customer, then you aren’t going to know what they will find useful information. And if you don’t know this, then you won’t know what to include in your newsletter to keep them wanting to hear from you.

  2. Not Being Consistent

    I work with many entrepreneurs and business owners who have the best of intentions to send out regular newsletters but simply don’t make it a priority.

    They get going with at least one a month, and then it’s every couple of months… every 6 months… and then nothing. Nadda. What happened? They didn’t commit to a schedule and life’s busy-ness got in the way.

    Inconsistency is a killer when it comes to newsletters. Pick a schedule and stick to it. Your subscribers will come to expect to hear from you and the more they do, the less chance they will forget about you.

  3. Too “All Over The Map”

    A confused mind says “no” so if you’re going to offer everything but the kitchen sink in your newsletter, then the odds are good that you are going to lose your readers’ attention.

    Instead, focus on a theme, idea or single message and write for it. If you get off on a different tangent, hold that thought for another newsletter another day.

    Be concise, and keep the flow simple and easy for the reader to follow and you will win more fans that way.  Oh, and it shouldn’t go without saying, but do ensure you proofread your prose so it doesn’t have any spelling or grammar mistakes.

  4. Not Matching Your Brand

    Just because your newsletter provider offers free templates for you to use, doesn’t mean you should! Your newsletter is an extension of your brand and should look the part.

    If you are going to use those templates, be sure to replace the header banner with one that matches your website, and also match your brand colours and fonts.

    Having a consistent brand image goes a long way for recognisability with your readers.

  5. No Call To Action

    What do you want your reader to do once they’ve opened your newsletter? Be sure to include a call to action telling them what to do next.

    For the majority of my newsletters, I want to send the readers back to our website to read the rest of the blog article I provided a preview for. Once they read the article, they are met with another call to action that could suggest they do a number of different things; like leave a comment or click a link to explore a particular service we offer that is in relation to the article.

  6. Doesn’t Display As Intended

    Many people look at their emails now on smart phones so be sure your newsletter appears properly on those smaller devices.

    Moreover, if you don’t hand-code your newsletters and rely on the provided WYSIWYG (What You See Is What You Get) editors from the newsletter provider, the chances are your newsletter will not display nicely across all the different email platforms.

    So be sure to test how yours looks on Gmail, Yahoo, Hotmail, Outlook, AOL etc.

    Another tip about display, is to avoid using background images. Not all email programs will see a background image, most notably, Outlook.

  7. Images Are Not Optimized

    Some email programs don’t see certain CSS code that WYSIWYG editors use so the original size of the image is displayed instead of the what was defined in the CSS.

    This causes the image to be HUGE and out of proportion to the rest of the newsletter. Needless to say, the newsletter then looks really bad on the receiving end.

  8. Your Subscribers Don’t Know Who You Are

    If you only send out occasional newsletters or even once a month, the odds are good that many of your subscribers are going to forget who you are.

    So to avoid unsubscribes, include a short bio and photo of you at the bottom of the newsletter. This may remind them of who you are and why they signed up to receive your newsletter to begin with.

  9. Not Providing Contact Information

    Many times I’ll receive a newsletter and see a huge opportunity lost when they don’t take advantage of the opportunity to promote their contact information or, at very least, their website address.

    Give your subscribers the chance to click a link and find out more about you.

  10. Too Much Selling and Not Enough Value

    Ugh, Do you get onto some mailing lists where there’s nothing but sales pitches and nothing offered of any value? What’s the first thing you do? Unsubscribe.

    Don’t make your followers do the same. Always include lots of value in your newsletter to keep your subscribers happy. The best way to do this is by re-purposing your blog post and adding it to your newsletter. Assuming your blog post is of value, then you can now send that valuable content straight to your subscribers.

  11. Not Using a Captivating Subject Line

    At the end of the day, it doesn’t matter how brilliant your newsletter is, how much value it contains or how entertaining it will be; if you don’t put a lot of thought into your subject line, your followers will not be bothered to open it to read that great prose.

    Spend a considerable amount of time coming up with a compelling and captivating subject line. If you don’t, it will be passed up and never opened.

    It’s also important to note that you need to avoid using spam-activating words in your subject line or it will get marked as such and your newsletter will never be seen.

  12. Not Getting Permission To Add People To Your List

    I’ve saved a biggy for the end. No matter how tempting it is or how many other people you hear of doing this, avoid adding people to your newsletter list if you didn’t get their direct and explicit approval first.

    It’s against the Canadian anti-spam legislation (CASL) and even if you are in the United States – if you have a Canadian on your list that complains about you adding them to your bulk mailing list, you can still be held liable.

    Along the same lines, you also want to avoid sending out bulk newsletters using your personal email program like Gmail or Outlook. The anti-spam laws are clear and not only do you risk getting shut down by your ISP (If using your personal email address) you are also not in compliance with the law when you do this.

Sending out regular newsletters to your list is an excellent way to build the know, like and trust factor with your subscribers and get you new leads flowing in.

But you also need to know these kinds of mistakes, to ensure you get the best results from your efforts.

If you would rather focus on your business than worry about such details, my team and I manage newsletters for many of our clients and would be happy to manage yours as well. We can do everything from writing them to sending them out. Contact me to discuss.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Unpack Resistance Not Serving You or Your Business

How to Unpack Resistance Not Serving You or Your Business

Saying “No” to Outdated Relationships and Situations and Saying “yes!” to Your Success Instead

This year, I avoided all of the hoo-ha associated with making New Year’s Resolutions.

I made my commitment on December 1st to spend an hour a day, five or more days a week, exercising my body!

Now, I don’t make commitments lightly, because my word is my bond, and I understand the difference between being interested (you’ll do whatever is convenient) versus committed (you’ll do whatever it takes). So, what changed?

I had a new thought. I realized that I had been interested in supporting my body through diet and exercise but not committed. It hit me that I needed my body to support me more than ever over the years ahead but that I was not doing my part to support it.

Then ‘the big a-ha’ hit: everything in life comes down to vibrational frequency.

The higher your frequency, the happier, healthier, the more successful you are and the more you attract high vibrational people and opportunities.

While I grounded and centered, meditated and (mostly) ate whole foods daily, there was another area that was critical, and it was the one I had resisted for 10 years. Oh sure, I stretched most nights but in spite of my beloved Victor’s reticence, I used the time to chatter and play, versus actually connecting with my body.

Since December, Victor and I do our yoga practice to music but in silence. Holding each pose for 4 full breaths and tuning into my body to ensure that I am holding no unnecessary tension has been transformative.

In two months, I appreciate that I have been resisting what supports me the most!

I am stronger, more flexible, more alive. I am sleeping better, my skin is better and I have stabilized my weight. On the downside, it took me ten years to get it! On the upside, the only time is now!

To what outdated relationships or situations are you clinging?

Resisting change seems to be a human frailty.

And yet, ironically, we all know the only thing that is constant on Earth is change! Resistance often comes from a lack of trust – if you release a toxic relationship, personal or professional, will it be replaced by someone better or will you be left feeling that you cut off your nose to spite your face?

Holding on to either relationships that have run their course or to relationships that enmesh you in low frequency, like gossip, negative thinking, fear-based thinking or being at the effect of someone else’s chronic disorganization, is a way to keep yourself stuck.

Whatever you say, “yes” to, you merge with.

Which of your relationships, client, vendor, colleague or personal, are irritating you, frustrating you, limiting you and wasting your precious time? They are demanding to be disintegrated.

The act of letting go, difficult as it may be, will liberate you.

The pain only comes when we are unwilling to let go. Saying, “no” to outdated relationships and situations is saying, “yes!” to oneself.

Where are you diminishing yourself through limited thinking and outdated beliefs?

How many thoughts do you have in day? Researchers say the range is between 12,000 and 50,000, and as many as 70% – 80% of them are negative! Even worse, most of us thought those very same negative thoughts yesterday, and the day before that…

Negative thoughts attack your clarity, muddy your insight and create a mood of anxiety, even if, in actuality, everything is going well. Worse still, experts agree that thinking the same negative thought over and over can create the very dire set of circumstances you fear!

Many of us picked up this pattern of negative thinking from our parents; it was reinforced as we grew up as we realized most every other person does this too, but does that make it acceptable?

It’s a habit, and habits can be changed.

Of course, changing a habit is going to bring up resistance but only if you don’t see the benefits of change for you.

Releasing your doubts and fears, recognizing that your fears have nothing to do with reality and refusing to attack yourself anymore allows you to own the skills you have acquired and master the skills needed to achieve what you long for most deeply.

It can be as simple as saying, “Cancel! Cancel! Cancel!” to a negative thought and then replacing it with a positive one.

Which tasks or situations are challenging for you?

Resistance can be found in any situation that you are struggling with in life.

Sometimes the resistance lies in simply asking for help. Why is it so hard to ask for help? You may have been shamed as a child or young adult, or you may have bought into the need to be perfect, or you may have been brainwashed by corporate life in seeing asking for help as a sign of weakness.

Instead, my business partner and I say, “This is not a going it alone lifetime! Together we are stronger!”

As long as you ask for help cleanly, not guilt-tripping anyone or seeking to manipulate them, and as long as you are willing for them so say, “no” or “not now” it’s healthy to ask for help.

In fact, not asking for help denies others the opportunity to share their gifts and talents and their love and friendship with you. We all need to feel that we are making a contribution.

Resisting asking for help can create a vulnerability in your business.

In our Doing Business Consciously 6-month course, we say that you must know what you don’t know. Hiring a professional who has a demonstrated track record of expertise in that area allows you to focus on what you do know and activities that only you can do, as ‘the secret sauce’ in your own business!

Are you open to your emotions and feelings?

We understand that many people are intimidated by the power of their feelings and are afraid to express them. Unfortunately, when you bottle up your feelings of rage and grief, disappointment and resentment, they leak over your clients, colleagues and loved ones.

And, if you continue to resist them, they can cause a dis-ease in your body, that leads to an outburst where you are out of control and say things that can never be taken back. The underlying cause of most diseases is unprocessed feelings and wounds.

The secret is to process your feelings in private because underneath your feelings is an insight that you have not been aware of.

Once you understand why your emotions have been triggered, you can express yourself in a calm and rational manner that can be heard. It’s important to recognize that you never get angry for no reason – it’s because a boundary has been overstepped or you have felt ‘dissed’ in some way; resentment comes from saying, “yes” when you wanted to say, “no.” Then, you can accept that your feelings are a gift.

Are you ready to see yourself and your life through new eyes?

We are in the midst of vast, sweeping change. Anything that no longer serves you needs to be destroyed to make way for the new.

Just like extracting a rotten tooth provides relief to the entire body, letting go of toxic and stagnant relationships and situations will fill you with new energy, motivation and a shift in your perception that allows for total transformation.

Ultimately, like me, you may see that you have been resisting your greatest good.

I’d love to hear your comments and questions below!

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!

7 Ways Your Website Marketing Sucks and What To Do About It

7 Ways Your Website Marketing Sucks and What To Do About It

Why Visitors Will Just Leave Instead of Converting to a Customer

If you knew you were throwing business away, would you want to know about it? 

Over the years I have seen many business owners and entrepreneurs leave money on the table when it comes to their website marketing.

I fear many don’t even look at their website as a means to market their business and don’t put the proper investment and attention into it that it deserves.  Or they are happy to have at least something up they created themselves and leave it at that.

Look at your website as a means to market your business and treat it as suchClick To Tweet

What I find frustrating when I see such websites is that there are small, simple things that can be done to boost sales conversions that are being missed.

So here’s some suggestions on what can be done to help grow that bottom line:

  1. Take advantage of thank you pages

    After someone says “yes” to signing up for a free give-away or newsletter, they are in a receptive state to additional offers.  So on the thank you page, place a promotion for an additional related product.

    You also can post links asking them to connect with you on social media.

  2. Bundle together offers

    When someone buys a small item, offer an upsell bundle.

    For example if you are selling a book, offer an upsell bundle for the book plus a related workbook for just a few dollars more.  Many of today’s shopping carts make it easy to add in an upsell offer.

  3. Offer a means for customers to ask you questions

    There have been so many times I was really interested in a product, but I had questions.  The company did not make their email and phone number visible so I could not find an answer to my question so didn’t purchase.

    If I had immediate access to ask the question, I would have purchased the item on the spot. Better yet, if there was a live chat feature, that would have made it very easy to get the information I was looking for.

  4. Put a nurture campaign in place

    When someone signs up for your mailing list, it’s important to have a nurture campaign.

    This is an autoresponder email series that continues to offer value and build the know, like and trust factor with them.  An autoresponder series can include:

    • How to download the freebie,
    • Ways to connect on social media,
    • An invitation for a get acquainted call,
    • Added value tips,
    • A bonus gift they weren’t expecting,
    • A personal check-in to see how they are doing

     
    Just to name a few ideas. The point is to keep in touch with those subscribers once they have put their hand up and said they want to hear from you.

  5. Put clear ‘Calls to Action’ on every page

    When you add a page to your website, think about the action you’d like the visitor to take as a result of them reading that page.

    Some sample calls to action might be:

    • Offer a free consultation
    • Sign up for a related freebie to build your list
    • Find out more with a link to another part on your site or the contact page

     
    There should always be a logical ‘next step’ you want your reader to take; offer it to them.

  6. Remove any distractions

    A confused mind says ‘no’.  The same is true for customers so don’t offer them multiple options of additional links on a page.

    If the page content is designed to share value and lead the visitor to take a specific action, don’t distract them from doing that. Stick to the one call to action that you want them to take – it’s a mistake to think if you offer more choices, they are surely to choose one – that simply doesn’t happen!

  7. Take advantage of getting an expert review of your website

    An online marketing expert can offer a fresh perspective with ideas to boost your website conversions.

    They can probably spot typos, broken links, and ways your messaging could be better.  Remember, your website is your prime real estate for showcasing your products and services and then turning visitors into customers.

    Hiring a marketing professional to review your website is one of the best investments you can make.

If you’ve been managing your website by yourself until now, it’s hard to know everything about running a business, especially when it comes to using your website as an effective marketing tool.

Contact us today; we can help.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".