eBusiness Blog

Shake it Off: What Your Newsletter Unsubscribes Are Telling You

Shake it Off:  What Your Newsletter Unsubscribes Are Telling You

Your email mailing list is one of your most valuable resources as a business owner. It is a fast, affordable way to stay connected to your audience.

But when you send a newsletter broadcast and see a number of unsubscribes it can be unsettling.  You may find yourself asking, “What’s wrong?  Don’t they love me anymore?”

Try not to take it personally.  Wipe your tears away.  Actually, unsubscribes are a reason to celebrate.

Everyone is not your customer.

Every time you send out an email blast and someone unsubscribes they are saying “this isn’t for me.”  And that’s a good thing.  After all, your goal is to get a tight list of raving fans who love, trust, and want to buy from you.

Plus, isn’t it good to get rid of the tire kickers?

Let’s face it, many people just sign up to get the freebie you offer.  If they are just interested in seeing what they can get for free, they are not your ideal customer.

Sometimes, after people get an email or two from you, they find out they are just not in alignment with you.  They don’t agree with your point of view.  Or maybe your articles aren’t the type of information that they need.

It’s better to have a tight list of loyal subscribers than a fat list of unresponsive ones.

It's better to have a tight list of loyal subscribers than a fat list of unresponsive onesClick To Tweet

Finally, another reason it’s good to trim the fat on your email list is that extra subscribers can cost you money.  Many list providers charge you based on the number of subscribers you have. So if someone isn’t that into you, it’s better they leave your list.

Unsubscribes can also give you valuable information about your marketing tactics.  Here are some red flags to look for if you get a sudden surge of ‘unsubscribes’ all at once.

6 Messages Your Unsubscribers Are Telling You:

  1. You are emailing too often

    Most subscribers are expecting 1-2 emails from you a week.  If you suddenly send 4 emails in one week, people find it offensive.  Some many even mark you as spam.  Others will just say “goodbye” and unsubscribe.

  2. You are emailing too infrequently

    Who are you? How did I get on this list? If you send emails sporadically or very infrequently, people forget who you are.  Finding the right balance of emails to send will help.

  3. They didn’t remember signing up

    It’s important when you are offering a freebie that people know that they will also be added to your weekly newsletter.  You don’t want them wondering “why am I getting this”.  Adding an “opt in” confirmation can ensure that people wanted to be added to your list and will remember doing so.

  4. You spammed them

    Use proper etiquette when emailing your list.  Send a nice balance of free valuable information with promotional materials.  If people feel like all you do is send offers or if your sales style is too hard core – they may unsubscribe.

  5. Your email newsletters are not relevant

    It’s really important to understand the wants and needs of your audience.  Then add wording to your ‘sign up’ that explains what you typically mail them: coupons, articles, interviews, advice etc.

  6. Let’s say you send out a newsletter for work-at-home moms and then you send them an article about potty training. That’s not relevant.  They signed up for your newsletter to get tips on working from home, growing their business or boosting their income, not how to raise their children.

    All too often I have seen a business owner sign up for someone’s affiliate program and then promote it on their list for something that is not relevant.  Don’t send articles or offers that are off topic or you can expect unsubscribes.

  7. Your newsletters don’t display properly

    Today most of your audience is using smart phones and tablets to check their email.  If your email newsletter doesn’t display properly on their phone, they may unsubscribe.

Sending your newsletter in both pain text and HTML can help to combat this.  Also send a test broadcast and check it on your phone to see how it displays.  That way, adjustments can be made before it goes out to your entire list.

So as Taylor Swift says … “And the haters gonna hate, hate, hate, hate, hate. Shake it off, I shake it off.”

So what’s an email marketer to do? Be yourself.  Send valuable information.  Set expectations of what you will email and how often to send it.  Stay on topic.  Love your list and make them feel special.

Speaking of newsletters, have you signed up for ours yet?  You’ll get a free website guide if you do! Click here to subscribe to our weekly sendout that provides valuable tips on how to create a profitable business for entrepreneurs and small businesses: www.ultimatewebsiteguide.ca

Happy email marketing!

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: The Truth About Online Membership Programs

Business eTip: The Truth About Online Membership Programs

Today’s eTip is about creating online membership programs and if they’re a good strategy for your business.

Many service-based entrepreneurs dream about running an on-line membership program to create extra passive income for their business. This topic has been coming up more and more recently with my clients so I wanted to share some insights on what you need to consider before diving into such an opportunity.

Firstly, decide if your business model can sustain an ongoing membership program. Do you have enough content to be able to continually feed into the program for an extended period of time?

Secondly, decide if you have enough time to dedicate to the creation and ongoing efforts needed to sustain a membership program. This is where many well-intentioned business owners and visionaries fall short.

An online membership program requires a lot of extra effort. Not only to get it set up from a functional standpoint, but to also get people to register, which requires a great marketing campaign.

Then once you have people signed up, even more effort is required to keep your new members engaged by building a sense of community, offering new and valuable content and support that makes then feel their membership fees are really worth the expense.

Lastly, you need to continually be working at bringing new members in. A membership program is very much like a revolving door: no matter how wonderful your program is, you are bound to lose members for various reasons so you need to have a consistent marketing plan in place to keep bringing new members into the fold.

If you are well prepared, then an online membership program could be an ideal source of passive income for your business.

I’d love to hear what you think – do you currently run an online membership program or do you have a desire to create one? Share your response in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Being C-O-N-F-I-D-E-N-T and What it Has to do With Being a Successful Entrepreneur

Being C-O-N-F-I-D-E-N-T and What it Has to do With Being a Successful Entrepreneur

What Does it Mean to be C-O-N-F-I-D-E-N-T and What Does it Have to do With Being a Successful Entrepreneur?

Thinking as an entrepreneur is exciting, fun, daring and overall pretty easy for those of us who are always thinking of “what could be” instead of just “what is.”

And actually being a highly functioning and successful entrepreneur takes a lot of courage, dedication and tenacity – and is sometimes plain scary and depressing when things don’t go as you think they should.

That’s where confidence plays a major role.

When we know that we have what it takes to figure things out and we know that we are smart in the ways that are important to our goals – we flourish.

Confidence comes from feelings of well-being, acceptance of your body and mind (self-esteem), and belief in your own ability, skills and experience. People who are confident share these important characteristics:

C – CAPABLE

Confident people are capable. They know they are good enough, competent, and can handle life’s situations.

Admitting you are capable also means knowing that if you cannot handle a situation completely on your own, you can find out where to get the necessary help, information, or skill.

Knowing you are your greatest resource protects you from stress. Believing you are capable means that whatever the task, you will handle it. By believing in yourself, you can face life with complete assurance.

O – OWN IT

Confident people own their opinions, emotions, feelings, words, and even choice of dessert.

You’re you, you want what you want, and you do what you do. You recognize that everyone is unique. No apologies. No explanation.

N – NURTURE THEMSELVES

Confident people believe in their value and worth. They feel they are worth the time, money and energy required to nurture and support themselves in their fulfillment and growth.

This could be things like taking a class to learn something new, taking time out to exercise, having quiet time to re-energize and rejuvenate, or pampering themselves with a massage or manicure.

F – FULLY PRESENT

Confident people engage in the present moment when they are with others. They are not concerned about how they look, sound, feel or smell.

Constantly thinking about what you feel or look like takes you out of the moment. Practice not thinking about the past or the future. Concentrate on what’s in front of you — there’s probably something exciting about it. And if there’s not – then do something else.

I – INTEGRITY

Confident people are true to themselves. They honor who they really are and will do things that honor their true selves, despite what others may say or think. When people are true to themselves they feel more comfortable, and that produces confidence.

D – DEMEANOR

People with confidence have a physical presence. It shows in their posture, body language, eye contact, and dress.

If you look like a confident, capable person, people will treat you accordingly, and eventually you will start to feel it too.

E – ENDURE

Confident people don’t give up. They take risks, know they will make mistakes, and that sometimes they will fail.

Everyone makes mistakes and fails. If you don’t, you’re not trying hard enough. Don’t think of these as mistakes and failures as negatives, but rather as learning opportunities. Because confident people remember that beneath their failures, mistakes and missteps, they are capable.

Taking time to look at successes and identify “why” they were successful is just as important as looking at the failures because you want to be able to replicate that success.

N – NOT ARROGANT

Confident people are not arrogant. Arrogance is detrimental to interpersonal relationships. For people who are confident it’s not about getting the praise, attention, or being better than others.

Confident people lift others up. They give others credit for their work, encourage progress, and offer compliments and sincere praise.

If they are leading teams, they don’t throw people under the bus when something doesn’t go perfectly. Instead, they accept responsibility for the results and help the team understand what could have been done better to assure a better outcome.

T – TAKE ACTION

Do one thing every day that scares youConfident people take action. We all want to do or try certain things but fear we may fail. These feelings are normal.

Feel the fear in your body and accept it. What you resist, persists – so admit that you are afraid, accept your feeling as real and then let them go – they no longer serve you.

The difference is that a confident person will act on their ambitions and desires and will not let the fear of failure stop them.

The more we take action, the more our confidence grows. We try something and are successful, and the next time around it feels easier to do it again. Below is an activity for you that I find to be helpful with myself and with my clients.

Confidence Activity: “Who Am I?”

Just as every snowflake is one-of-a-kind, so are you. There is no one else like you. Of all the 7 billion people in the world, there is none just like you. No one else feels completely the way you do.

No one else sees things exactly as you. No one has had the same experiences as you. You are extraordinarily unique.

To further explore and discover your true self, answer the following statements:

  1. I am…
  2. I am at my best when…
  3. The best thing that could happen to me is…
  4. People notice that…
  5. When I am proud of myself, I…
  6. I am very happy that…
  7. I get lost in time when…
  8. I look forward to…
  9. I am passionate about…
  10. I am good at…
  11. I wish others knew…
  12. I am happiest when…
  13. I am proud that…
  14. I would like to…
  15. Five adjectives that describe me are…

Until next time – Let People Share in Your Light!

What about you? Are you CONFIDENT in your business and take the confidence test above?

About the Author, Katherine Hartvickson

Kathryn Wilking

Katherine Hartvickson is the founder and president of Hartvickson & Associates, Inc. dba Quantum Ascendance. She is an experienced business consultant and success coach. Since leaving the corporate world in 2009, her clients include business owners and other seriously committed professionals and entrepreneurs who want to gain the confidence and skills to break through the barriers of success and achieve their ideal life.

What separates her service from others is her experience in leading large teams and developing top performers in corporate environments and because of this, clients achieve individual & financial rewards and the recognition they earned without sacrificing their personal life. If you are interested in knowing more, she can be reached at www.QuantumAscendance.com.


How to Determine Which Ideal LinkedIn Groups To Join For Your Business

How to Determine Which Ideal LinkedIn Groups To Join For Your Business

LinkedIn is a well-known B2B social media channel. One major benefit, that business owners may not be aware of or take full advantage in, is the LinkedIn Groups.

LinkedIn allows you to join up to 50 groups, giving you prime opportunity to connect with people who want to do business. You get yourself in front of your ideal target audience and increase your chances of generating solid leads.

7 Reasons How LinkedIn Groups Can Benefit You:

  • Get yourself in front of your ideal target market
  • Showcase your knowledge, skill, and expertise
  • Connect individually with group members that you wouldn’t be able to otherwise
  • Send private InMails to group members even if you don’t yet have a connection with them
  • Discover others in your industry- share ideas, concerns, and answers among those that can relate
  • Find great content – many group members share informative articles, which you can share in other networks or groups
  • Connect with local businesses – even if they aren’t in your target market, they might end up being a great referral source for you

And of course you can also create your own group but that’s a different topic for another day.

So you’ve decided to get more engaged and active in the groups. Now how do you determine the people and group to connect with?

From a business perspective, there are five types of people you want to connect with on LinkedIn and this will determine which group to join.

5 Types of People to Connect with On LinkedIn

  1. Your ideal client
  2. A thought leader and/or someone you have a common interest with
  3. Others in your industry
  4. Possible JV partners
  5. A referral source

The purpose of groups is to let you connect, get to know others, and build the “know, like, and trust” among your peers. These efforts can lead you to more meaningful connections with the perks of additional sales.

Moving forward, let’s talk about your ideal client.

Members of my Social Blast membership program will groan when they read this, but there’s no point in going any further until you have a solid understanding of WHO your ideal target market is.

Understanding who encompasses your ideal target audience is the foundation for finding which group to be in. You want to find the groups where these types of people are members.

For instance, if many people in your ideal target market are real estate agents, you’ll want to join groups that have real estate agents for members.

Start by using the LinkedIn’s search capabilities. In this example, I used LinkedIn’s Group Search to find English speaking groups related to Real Estate in Canada:

LinkedIn Search

 

Do the same by typing in your industry or topic-related keywords. lf the group is available, research and see if they are a good fit for you.

Similarly, you can do a search for your geographical region, especially if your business is bound by geographical areas, such as the city you live in.

You can join up to 50 groups so don’t feel shy about joining as many as possible. This will give you opportunity to be able to connect with members of those groups as mentioned previous.

From your search results, request to join the ones you feel would be a good fit and have a healthy number of members.

Once your application has been approved, you want to find a small handful of groups to get involved in and work towards being active on a consistent basis.

You may need to do some lurking to see if they are worthy of your efforts.

Three questions to ask, to determine if a group is a good fit:

  1. How active is the group participation? Who is doing the posting- is it just one or two people or is it a wide variety of members?
  2. How meaningful are the posts? Do people share valuable content or is it nothing but just promotion?
  3. How much conversation is happening? You want to find groups where people are actually commenting on the posts and creating discussions.

 
If the answer is yes, that member participation is active, people are sharing meaningful content, and engaged in discussion, then these are the ideal LinkedIn groups to join.

They will provide the best opportunity for you to get yourself known by sharing your valuable content, liking, and commenting on others’ posts.

LinkedIn groups is similar to an “in-person” networking group; over time, everyone will know one another (if the group is small enough). The more you try to help others, share your expertise, and have the intention of getting to know and helping members, the more you will gain new leads, referrals and business opportunities.

Are you active in LinkedIn groups? Share some of the benefits that you have experienced by being a part of those communities in the comments section below.

To your success,

P.S. New to LinkedIn or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: Why Defining Your Ideal Client is Paramount to Your Success

Business eTip: Why Defining Your Ideal Client is Paramount to Your Success

Today’s eTip talks about why it’s so important to define your ideal client.

When we’re a brand new entrepreneur, the excitement of being able to actually make money while doing what we love is very intoxicating. We tend to jump in with both feet and assume that people will flock to us in a big way.

Unfortunately, it rarely works out that way. What needs to happen instead is to be strategic about your marketing efforts so that people WILL flock to you – and that’s because you’ll have the perfect message for them to hear in order to purchase from you.

And the only way to come up with that perfect message is to fully understand who your ideal target market is.

By understanding this group of people’s problems that you can solve for them, you can then craft the perfect way of presenting yourself to them so that they will know you understand the pain or challenges they are going through. They can then trust that you are the perfect person or have the perfect product that will help them.

So before you do any marketing – which includes coming up with a logo and website – do a thorough analysis of what your ideal target market looks like and then use this information to position you as the perfect solution to their needs.

I’d love to hear what you think – did you do a thorough ideal client analysis before starting your business? Share your thoughts in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

12 Tips for Thriving During the Christmas Holidays

12 Tips for Thriving During the Christmas Holidays

The holiday season is just about to ramp up big time. We are past Halloween and Remembrance Day, and while there were some decorations up November 1st (shame on them), we are now about to be thrust willing or not into full out holiday mode.

Does the “busyness” of the holidays stress you out? Overwhelm you? Make you want to just say to H E double hockey-sticks to it all?

I do like Christmas, I really do but it can be a bit much if you let it.

In fact, last year I decided to skip it completely and went zip-lining in Belize instead. I fully admit that I felt giddy with the sense of freedom: no decorations, no shopping (besides some new warm weather clothes), no baking, no parties, no cards, nada, nothing.

I spent over 2 weeks relaxing in the sun; it was awesome—one of the best Christmas’s ever (if you have never skipped Christmas, I highly recommend you try it at least once in your life).

However, this year is the exact opposite. I know it is going to be super busy with family coming to stay, tons of shopping, cooking, parties, visits, cards…the whole shebang.

But I’m not too worried because you see over the years, I have devised my very own system for not just surviving the holidays (and especially the 12 days of Christmas), but for thriving during the holidays so that come January 2nd, I don’t need a vacation from it all.

Not only survive this holiday season but thrive with these 12 tips!Click To Tweet

Curious? Well then read on…

Here is my top 12 list for thriving during holidays.

  1. Pick your battles; be realistic in what you can do

    This may seem strange but it is the KEY to thriving during the holidays. Right now (as in today) create your overall holiday strategy. What parties you need to go to? Who is visiting? Where do you need to be? How much baking REALLY needs to happen? How many decorations and when are you putting them up? Shopping? Etc.

    Then look at your plan and cut at least a quarter if not half off your to-dos. Chances are you made such a massive plan that there is no humanly possible way you can do it all. Be realistic and pick only the absolutely most important things and then let the rest go. Yes, let it go, let it go.

  2. Make lists

    See number 1. I make lists for everything. What I’m buying, baking, meal plans, etc. You name it and I have a list for it. This keeps me super organized and I get to put big checkmarks next to things on a daily basis. And who doesn’t like checkmarks?

  3. Organize your shopping.

    I have a shopping strategy that works super well for me. It might for you too. I have two gift shopping days. One in November and one in December. Aside from a bit of additional online shopping and groceries, that is it. The November shopping day is for all the gifts I need to mail. I make a list of all I want to get and I spend a day getting it. Then the next day I package it all up and mail it. Done.

    The December shopping day, I actually really look forward to. It’s a day to myself. I pick a weekday. I have my lists. I wear comfy shoes. I grab my favourite latte and start early. I take a break for lunch at my favourite place and really treat myself.

    I can usually get everything I need in one day (yes, I have 2 kids, a spouse, parents, siblings, friends, etc. to buy for). I am a shopping machine that day, but then it’s done. I feel like a warrior queen coming home from war with my trophies.

  4. Wrap as you buy. Have a wrapping party

    Once you have a gift, wrap it. The day after your epic shopping day (or as soon as you can), put half a day aside to wrap. I like to invite a friend over to help. We have some Bailey’s and snacks. Put on some good tunes and wrap wrap wrap.

    Then we go and do the same at her house on another day. It makes the wrapping so much more fun and gets it done super fast. If you don’t want o invite a friend over, get your spouse to help (if they claim they can’t wrap, teach them).

  5. Keep up with your exercise

    Get outside and go for a walk. Go to the gym if you usually go. Do that Jillian Michaels DVD. Exercise is not just good for your body, but it is amazing for stress relief and your mental health. After a day of battling crazy shoppers, instead of drinking a goblet of wine, go for a short walk around the block. Your mind will thank you.

  6. Sleep as much as you can

    Go to bed early. Have a nap if you like. If you normally aren’t a good sleeper, now is the time to rest as much as possible. I generally have a nap most afternoons. And, I also go to bed at least a half hour earlier whenever possible.

    (Side note: I don’t know about you but wine keeps me wide awake at night. I feel super sleepy at first, then after about an hour I am wide awake for the rest of the night. Avoid those types of things when you can.)

  7. Eat as well as you can; pay attention but don’t stress about it

    I generally eat fairly well but I do love my yummy holiday treats like most people. I love to bake too. In my opinion, life is meant to be enjoyed and lived. Yes, I want to be healthy but I am also not going to stress big time about it (there are enough other things to worry about).

    So while you shouldn’t pig out, and yes paying attention to what you are eating is important, don’t stress about it. That is what January is for. Enjoy the moment while it is there.

  8. Have a cookie baking day

    Want my secret for getting all your baking done in one day? Have a cookie making day event. I get the kids to invite some friends over, I invite a friend or two and then suddenly you have tons of helpers. I often make the dough the night before. Then we put on some great music and create an assembly line with someone rolling the dough out and cutting the shapes while others decorate.

    I usually oversee it all and make those cookies that don’t need to be rolled. At the end of the afternoon, we all clean up together and have tea/hot chocolate and sample our cookies. Everyone gets to take a few home too. And you can check one more thing off your list.

  9. Take quiet moments for yourself, every day

  10. Every single day I need quiet alone time. This does not include sleeping at night. I mean things like a relaxing bubble bath, meditating, reading a book, or even watching a sappy girly movie. While I love everyone dearly, I need time to myself too to unwind and just purge my brain. You do too.

    Even the most extraverted person needs time alone. Learn to enjoy your own company.

  11. Ask for help

    If there was ever a time it was ok to ask for help (and really that is anytime), the holidays are it. You do not have to do it all yourself. Get help with everything from decorating to baking, shopping, making lists, all of it.

    The entire family can be involved. Smaller children can help with decorating and cookie making. Older children can help with wrapping and dishes. Everyone can and should be involved. That way you all have time to snuggle on the couch together to watch the Christmas classics.

  12. Let it go; you don’t need to be perfect

    When it comes down to it, there will be times when you just can’t fit something in. And that’s ok. Let it go. No guilt. No shame. Just let it go. You do not have to be perfect. Your house does not have to be perfect. It is the imperfections that make us interesting.

  13. Have fun

    The holidays shouldn’t just be about lists and getting things done. It is about spending time with loved ones and having fun, sharing your love and gratitude for one another. Bringing joy to the world starting with you. So be sure to add fun and play as much as you can into your plans. Dishes can wait.

Ultimately, it comes down to putting your own mental and physical health first, so that you can then help create the most joyous experience for your friends and family. If you are run down and grumpy… well that’s just no fun at all.

P.S. I could actually give you a list of over 100 tips, but then you would be here reading. Instead, go outside and play.

P.P.S. I’m sure you have some great tips for thriving during the holidays too. Please do share in the comments below. We’d love to read them.

Heather Wilson

About the Author, Heather E. Wilson

Need help? Would you like to learn more ways to avoid burnout, add more fun, more success, and more joy into your life and business? Heather E. Wilson, is a certified transformational coach, author and international speaker who loves to share her passion for helping you take charge of your life and business so that you can have the success and fun you've always dreamed about.

Go to HeatherwilsonInternational.com to view more of her free training and to receive a copy of her FREE ebook: The Burnout Principle.


Secrets to Networking Like a Pro

Secrets to Networking Like a Pro

In business, it’s not as important who you know, as who knows you. That’s why networking is one of the most valuable activities you can do to grow your revenues.

What type of people should you connect with? What are the best practices in networking?

Here are a few secrets for ANYONE who wants to build a powerful business network and look like a pro doing it.

When I was a Mary Kay consultant years ago, I learned a very valuable networking tip from their training: Always make the person you’re talking to feel important. So one important aspect I stress when networking is to set an intention to come from a place of care and service.

When networking, set your intention to come from a place of care and serviceClick To Tweet

We all can recall bad networking moments. The ones where we meet an over-eager individual who gives you a firm hand shake, spews everything about their business to you, then leaves their business card in your hand.

You see them repeat the same cycle to everyone else at the event. Yuck!

Or maybe you’ve had someone connect with you on LinkedIn or Twitter and they immediately send you a long message about everything they do and then ask if you want to hire them. No thanks. Delete/unfollow.

When people feel like you are trying to push something on them, they build a wall and want to run the other way.

This is the last thing you want the people you meet to do.

Instead, come from a place of wanting to genuinely help others. Make them feel special by asking them to tell you about their business first. Ask them questions that show you not only care but are also curious and interested in what they do.

Interesting people find others interesting.

The best thing you could do is have the other person walk away saying:
“Wow, what a nice person, I’d like to talk with them again!”

When you meet someone, it’s always better to ask them for their business card. You can write notes on the back to jog your memory of things they mentioned or ways you can help them.

This gives you an edge so you can follow up with them after the event. If you rely on handing them a card and expect them to contact you, sadly you may never hear back.

When you follow up with someone after an event, make an appointment to get to know each other. Invite them to coffee. I must emphasize: this is not a pitch fest where they are held captive for an hour to hear you present your infomercial! (Yes, sadly this has happened to me!)

The goal is NOT to get this person to buy from you. What’s far more valuable is finding out how you can help them by connecting with your network of people, making connections and offering tips.

Another valuable outcome of such a coffee meeting is tapping into THEIR network and seeing who they know that they could refer you to. It works both ways and becomes a win-win scenario.

Ask them to tell a little bit about themselves to show your interest. This takes the pressure off you so you can relax, listen, and find out more about them.

Remember: If you only have dollar signs in your eyes, they will sense it and will not want to build any further connection with you.

When it’s your turn, take time to connect with them personally by sharing how you got started in your business. People love a good story and that’s a great way to build rapport.

Share small things about yourself like if you have a dog, kids, or enjoy tennis. When you find commonalities between the two of you, it can bring your business relationship to a whole new level.

You never know what or who you may be connected to if you don’t share.

Let them know who you help, what you do, and how you help them. Share your business goals and lastly, tell them who are the best types of referrals.

While it’s great to build a network of potential customers, it’s also important to strategically build your network to incorporate key players in your circle.

5 Key Players to Have in Your Network

  1. Your Dream Success Person This is the guru who you worship, that has achieved what your ideal vision of success is.

    Read their books. Comment on their social media posts. Share gratitude with them about what they have taught you.

    You never know what kind of influential friends you can make just by daring to reach out and ask.

  2. The Wise One We all love having someone in our network that we can bounce ideas off of and problem solve. This may be a business colleague, long time friend, or someone you connected with in a Facebook group or mastermind.

    They seem to know all the tools, resources, and shortcuts to getting big things done fast.

  3. Centers of Influence Who is the person you know that knows everyone? Those are the best types of people to have in your network.

    They have the power to recommend and introduce you to large numbers of people.

  4. The Encourager You need someone you can be totally real with when the odds are stacked against you. This person will believe in you and help restore your confidence.
  5. The Ideal Client Having a personal connection with someone who is an ideal client can help you get inside the head of your customers.

    You’ll be more on target with the advice and programs you put together. Plus, when you write marketing material you can envision this person in your head and write the message directly to them.

This focused, heart-to-heart approach will add a powerful personal punch to your marketing.

As Harvay MacKay says it’s important to “Dig Your Well Before You Are Thirsty”.

So if you are an entrepreneur who works in a home office, I encourage you to get up, get dressed and get out the door to build your network.

Building your personal network will keep your business growing strong! Do you have any other networking tips to share?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Entrepreneurs: Making The Shift From Survival to “Thrival”

Entrepreneurs: Making The Shift From Survival to

It’s been a tough year, perhaps one of the toughest for many of you.

The need for changes of all kind has been shaking things up in dramatic ways affecting your businesses and relationships, living situations and your health. The more you have resisted the call for change, the harder may have been your experience.

As the dust settles, you have a choice to make: will you keep recreating the past or will you heed the clarion call for change?

Wising Up: The Need For Change

 
You are a powerful being with an amazing set of gifts and talents. So, whether you are having difficulty getting your business up and running, or you are new to having your own business, or you’ve been in business a long time already, let’s take a look at some potential reasons why you might still be in survival versus ‘thrival.’

As you read the list, notice what stands out, resonates with you or produces a charge in your body: that one’s got your name on it. Make a note of it and increase your awareness so you can catch it in the moment.

Life is an awareness game and we can’t change what we are not aware of.

Why are you still in survival?

Practical Reasons

  • Are you working at cross-purposes to yourself: do you limit yourself by seeing sales as the opposite of service, or by saying you want something but not matching your actions to your words?
  • Do you know what you don’t know: are you working in a vacuum and not analyzing your feedback?
  • Is information overload causing a brain fade: do you have a plan that focuses on what you do want to learn so you don’t waste valuable time reading emails that don’t serve your direction.

    (TIP: Unsubscribe if it doesn’t serve you.)

  • Do you have a clear vision of where you want to go and a plan for getting there: or do you feel like you are like batting in the dark?

    Perhaps you leapt into running your own business, without really thinking it through? This lack of vision allows you to be seduced off the path again and again.

  • Does your disorganization minimize your effectiveness: do you “spray and pray” versus precisely targeting, aiming and reaping the result you want? Or do you practice “fire-ready-aim” instead of “ready-aim-fire?”

    TIP: Investigate systems. E.g., Lead Capture System, social media plan, writing schedule, etc.

Emotional Reasons

  • Outstanding survival issues from the past or past lives: it’s time to let go of your stories, outdated beliefs and old hurts and wounds now.
  • Not grounded and centered, present in your body: you set yourself up for failure when you are not grounded.

    Your lack of being grounded can result in your being untrustworthy (you say things without truly being connected to yourself, forget what you said and don’t keep agreements), disorganized and scattered, and in overwhelm, leaving you open for being energy-sapped by others.

  • You give your power away, play small, dim your light, compare yourselves to others and find yourselves lacking: Do you hang out with people who cannot see you or your value?

    This is a set up for failure and disappointment. Comparing yourself to others is a no win game: whether you determine you are less than or better than – you have still created separation.

  • Your negative and fearful thoughts are keeping you stuck: there’s only fear and love. When you are in fear you are not connected to your love and are pushing it away.

    You do choose the thoughts you think, so why choose to think a fearful thought when you could be thinking a loving and supportive thought? Your fear thoughts attack you and undermine you, weakening your impact and results.

  • You have other peoples’ energy sapping you: you might not even be aware of this. Many of you are dragging other people along energetically, allowing them to cord into your life force energy and drain you.

    Pay attention to how you feel after you have been with a client or colleague – do you feel energized or depleted?

The Benefits of Change

Now, let’s look at the benefits of change because if you don’t see the benefit, why would you bother to cultivate the required new behaviors that will take you into great success and fulfillment?

  • Increased health and well-being: balancing work/play/rest is the formula for getting the most out of life and, as a side benefit, you will bring your best self to your business!

    For some of you, it might take rethinking your lifestyle, creating new agreements with yourself, re-prioritizing what truly matters. If you allow your business to invade you 24/7 you are not taking the time to “refill the well,” so to speak.

    We’re all discovering, as did Arianna Huffington, that it is not sustainable over the long haul.

  • End old patterns of isolation: Research reinforces that entrepreneurs are the loneliest people: and, not only is that not good for business it is also not good for your health.

    We know that with mile-long to-do lists, socializing may feel like a luxury but actually great ideas come from unexpected places, as do opportunities for connection and building alliances. Human beings are social beings (there are very few true recluses in the world); we all need to belong to a community, to a like-minded tribe.

    This is not a going it alone lifetime, so stop trying to do it all yourself!

  • Increased effectiveness: do less and accomplish more. We’ve been programmed by the male success model and are still operating as though we need to be available 24/7!

    This kind of thinking has caused unprecedented numbers of suicides and sudden deaths in Japan and is a very strong warning to the rest of us that life is a question of balance.

  • End old patterns of survival and financial struggle: open to a new reality of sustained abundance. Survival is in most everyone’s DNA and ancestral lineage. Instead of accepting struggle as the status quo on the earth plane, we can now let go of this programming and live as we intended in this life. It’s time!
  • Stop supporting the old success model and being a part of the problem: instead let’s be a part of the solution.

    As we know from the story of “The 100th Monkey,” it only takes a tiny percentage of people to change before the world follows suit. Let’s seize our courage and be a trailblazer, and an agent for change.

  • End patterns of confusion: connect with your purpose, and play ‘full out’ (whatever that means to you). Confusion comes from inner and outer clutter. Inner clutter comprises of your “should do’s.”

    For example, what you think you should be doing, like, “I should be rich and successful by now,” or “I should be focusing on being a good mother, not a successful entrepreneur.”

    The problem when you take your “shoulds” seriously is that they drown out your inner guidance system weakening your ability to decide what you really want and value.

  • Inner clutter also comes from allowing fear thoughts, the voice of your inner critic and other people’s opinions, to dominate and paralyze you.

    What a ruckus! Outer clutter has an effect too! Piles of clutter contain “energy cooties” that deplete your energy, enthusiasm and motivation. However busy I was, I recognized the need to tidy my office before starting any task, and it saved me time and frustration in the long run!

    When your environment is messy, it affects the clarity of your thinking, you waste time trying to find what you need and your self worth takes a dive. Hard to produce a quality piece of work with all of that going on!

You will get the most out of any new undertaking if you sincerely understand and agree with the need for change and then fully commit to the new level of thinking and behaviors required.

It’s important to understand the difference between being committed and being interested. When you are committed, you will do whatever it takes, when you are interested you will only do what is convenient.

If you particularly resonated with one of the ideas in this article, start there!

It takes three weeks to change a behavior so make sure you have the new behavior integrated before picking another idea to implement. We call this, “baby steps.”

Baby steps are not overwhelming, and before you know it, baby step by baby step, you are in new territory!

I’d love to hear your comments and questions!

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!

10 Tips For New Entrepreneurs to Attract More Website Visitors

10 Tips For New Entrepreneurs to Attract More Website Visitors

Have you ever wondered, “why aren’t I getting any business from my website?”

You’ve worked hard and invested a lot of money at putting up a great website for your new business. But nothing is happening… you aren’t being flooded with new leads… the orders aren’t pouring in… the phone isn’t ringing.

But why?

Unfortunately, the old adage, “if you build it, they will come” simply doesn’t happen in the World Wide Web.

'If you build it, they will come' doesn’t happen in the World Wide Web.Click To Tweet

In order to get visitors to come to your web site and get those clients and orders, you need to make a concerted effort to attract them.

If you’re just starting out and are not sure what your next steps should be, here’s a checklist of basic things you could be doing now to start promoting your website and get those desired results:

  1. Use your domain name for your email address in all of your email correspondence. This way, with each email you send out, you are advertising your website URL.
     
    For example: if your website domain is www.mywebsite.com, then you should ensure you use an email address that uses “mywebsite.com” like susan@mywebsite.com or info@mywebsite.com. This technique also promotes you as a professional; often seeing a Hotmail or Gmail address can appear to others as “amateurish”.
  2. Create an eSignature that goes on the bottom of all your emails that you send out. In your signature, put whatever caption you like – such as, “Contact me to find out how you can [fill in the blank]” along with your contact information and of course, your website URL.
  3. Put your website address on all of your print/promotional materials such as business cards, promo cards, letterhead etc.
     
    Often your website is the first point of contact for new and potential clients. Make it easy for them to find your website so they can find more information about you and your business and feel comfortable about contacting you directly.
  4. Improve your search engine results and increase your website’s visibility using Search Engine Optimization (SEO). By optimizing your pages using keyword, phrases, links and more, you are better positioned to reach your customers. 
     
    If you’re unfamiliar with SEO, and would rather focus solely on your business, hire an SEO Expert who can quickly address your concerns, make recommendations, and tailor a specific solution for you.
  5. If you are passionate about what you do and have the time to keep it up-to-date, create a blog for your business. Business blogging is a very popular tool to help drive traffic to your website.
     
    Every time you write a blog post that’s adding video, pictures and fresh content to your website, it’s a cue to the search engines that your website is active. 
     
    It also helps you get discovered in social media. When you blog, you create content that others may find useful and interesting, which will compel them to share to their followers.
  6. Create reciprocal partnerships with complementary websites to do a website link exchange. The more high-traffic websites that link to you, the more the search engines will think you are a high-profile website and your search engine ranking has the potential to go up.
  7. Send out regular e-newsletters or some form of written communication to your existing and potential customers.
     
    Have a prominent sign-up form on your site so people can receive your e-newsletters on a regular basis. The more people trust you and what services you have to offer, the more likely they will contact you or purchase your product.
  8. Encourage referrals – your existing customers can be an amazing promotional tool for you. Offer a referral incentive program if you can.
  9. Take advantage of any upcoming holidays – what contest can you run? What special can you put on? (Caution, try to avoid discounting your products or services, this devalues what you have to offer. Instead, offer gift with purchases or entries to a prize draw as an enticement to make a sale.)
  10. Engage in Social Media such as Twitter, Facebook or LinkedIn. Create a professional profile and have conversations with your followers.
     
    Engage with the intention of being helpful and offering useful information. This will build your credibility as an expert in your industry and start to create an important, “know, like and trust” factor that is needed to attract clients.

There are many things to consider before having a website created for you. You first need to have a thorough understanding of what you want it to achieve – and be reasonable about your expectations.

Understand what you want to achieve and be reasonable about your expectationsClick To Tweet

Will it be a simple “brochureware” piece that is meant to provide visitors with a basic overview of your products and/or services, or is it going to actively sell for you?

Hiring a professional website developer can help you sort through these questions, create a design to best achieve those goals, and develop a high-performing site that will deliver what you want.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: What to Include in Your newsletter to Stop Unsubscribes

Business eTip: What to Include in Your eZine to Stop Unsubscribes

Today’s eTip is about what to write about in your regular newsletter.

Do you get turned off when you sign up for someone’s newsletter and receive nothing but promotional emails from them all the time? Unless you’re buying what they’re selling, more than likely you’re like most of us and get tired of getting nothing of value from them and unsubscribe from their list.

To avoid your newsletter subscribers from doing the same thing to you, always put yourself in their shoes and provide enough valuable content so they will want to keep receiving emails from you.

Many entrepreneurs miss this important piece and only send out emails about them, their products and services. Whether it’s a sale going on or a new product launch to talk about – it ends up being all about them.

So the next time you compose your newsletter, think about the people who are on the receiving end – what would THEY want to receive from you?

How can you showcase your knowledge and expertise to help build up your brand reputation in their eyes? What informative article can you write that will build the know, like and trust factor with them?

This is how to win over new clients – by pulling them in and proving your worth to them. Not by pushing your wares on them. And by doing so, you will definitely avoid the unsubscribes.

I’d love to hear what you think – do you send out regular newsletters that provides lots of value for your readers or are you only sending out emails when you have something to promote or brag about?

Share your thoughts in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".