eBusiness Blog

Marketing eTip: The Importance of Planning Your Social Media Goals

Today’s eTip is about having social media goals ….

Before you get busy posting on your social media accounts, there’s something important you should do first.

Listen to today’s 1 minute tip to find out what that is and what to watch out for.

New to social media or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their social media efforts.

CLICK HERE: www.socialblastcoaching.com

I’d love to hear your thoughts on this – have you determined your social media goals yet and have everything planned out? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What To Do When You Feel Like Quitting Your Business

What To Do When You Feel Like Quitting Your Business

Have you ever felt like quitting everything about your business?

Like just giving up on it all?

Maybe you’ve been working and working crazy long hours doing everything you can to make things flow the way you want. But your bank account isn’t showing the fruits of your labour.

Your family is wondering where you are and are asking for your time. You’ve stopped doing other things you love because you know that if you just keep pushing and striving, that one day everything will be roses.

But it’s not working.

And some days it’s just too much. Maybe you’ve even wondered if this entrepreneurial thing just isn’t for you.

I’m just like you. Some mornings I wake up and do not feel like working at all — if I have to send one more email I might scream.

Sometimes, it feels so hard and I just feel like saying to hell with it all and becoming a hermit (of course a hermit on a hot tropical beach somewhere exotic).

I know a lot of people look to my story as a source of inspiration and that is one of the things I love about doing what I do, but — and I fully admit this — I don’t always feel motivated to get out there; sometimes in my darkest moments, I’ve even considered throwing in the towel. Actually, quite a few times.

My guess is that you’ve been there too.

I am willing to bet that at some point in your business you have felt a sense of despair or a lack of motivation, especially if you don’t yet have an income stream that is enough for you to live on, or if you are just starting out and you haven’t seen much if any of a return for the work you’ve put in.

We’ve all been there.

Even the superstar entrepreneurs — those people with huge sales numbers and a massive number of staff who are also writing books and giving speeches — they’ve all had moments, or more likely many moments, when everything seemed dark and they just felt like quitting.

It happens to all of us. The struggle is actually all part of owning a business (or starting anything for that matter). So don’t panic.

However, while we’ve all been there, the choice to keep going or not is still your own.

You need to decide every time you feel this way whether to quit now or keep on keeping on. Only you can decide. And while I can’t tell you what you should do, there are some things that might help you make the decision for yourself.

  1. Take a break. Chances are you are exhausted and burned out from working super long hours. If this is the case, then your productivity, energy and creativity will be at an all-time low. You need a break.
     
    Preferable a nice long break but even a full day unplugged from the office can do wonders on your perspective. Make the time even if you think you don’t have it. Get outside. Exercise. Breathe. Have a nap. Take a vacation. Have an adventure. Laugh. Play. LIVE!
     
    Yes, you have a life outside of your business so take a break and enjoy it. When you come back, your head and heart will be much clearer, you’ll be recharged and you’ll know your next step.
  2. Remember your vision—your big why. Once you’ve had a bit of a break, think about all the reasons you started your business in the first place.
     
    What made you take the initial leap into entrepreneurship? What were you passionate about? Helping and serving others? Changing the world? Bringing your cool new gadget to the marketplace? Whatever it was, your “big why” was there in the beginning. You had a vision.
     
    Is it still there? Can you still see it? If so, it’s time to either get in touch with that vision again and fine tune it, or let it go.
  3. Ask for help. Sometimes you have your big vision but you’re still unclear.
     
    At this point, I suggest asking a neutral third-party for some help. Not your family and closest friends — they’ll either support you no matter what or already think you’re crazy for starting a business. And probably not your accountant or lawyer — they often only look at the numbers which won’t help you right now.
     
    No, I mean someone who has been in the same boat as you are right now and can give you true honest feedback, an experienced business person. Maybe it is time to close up shop, but my guess is that it isn’t. However, you won’t know unless you get out of your own head (and all the chatter that is nagging at you) and ask for help.
     
    Many Chamber of Commerce or BNI groups have business mentorship programs you can take advantage of or try hiring a business coach (hint hint)? It’s our job to help you get crystal clear on your vision and create a plan of action to get you there, all the while supporting you along the way. You don’t have to do this alone. In fact, there is no such thing as a self-made success—everyone has help along the way.

Those are just three quick tips to help you gain some perspective when you feel like quitting your business. There are many others.

My final tip today is this…

Feeling like a failure? Ready to quit? Good. You can now join the club of experienced business owners whose failures, fears and doubts, in hindsight, turned out to be opportunities in disguise. Try looking at things from another perspective and allow the magic to happen.

Have you ever felt like quitting your business? If so, how did you keep going? I’d love to hear your thoughts in the comments below.

Heather

Heather Wilson

About the Author, Heather E. Wilson

Need help? Would you like to learn more ways to avoid burnout, add more fun, more success, and more joy into your life and business? Heather E. Wilson, is a certified transformational coach, author and international speaker who loves to share her passion for helping you take charge of your life and business so that you can have the success and fun you've always dreamed about.

Go to HeatherwilsonInternational.com to view more of her free training and to receive a copy of her FREE ebook: The Burnout Principle.


Why Brand Consistency Is Critically Important For Business Success

Why Brand Consistency is so Important for Business Success

What is a brand anyway?

Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel.

And it’s that feeling or perception that makes or breaks a business. It’s the perception of what your audience thinks and feels about you and your business that makes up your brand.

And it’s those feelings about your brand that will determine how you and your business are remembered and trusted.

Whether it’s positive or negative, those feelings associated with the perception of you and your business is what’s critical and needs to be given significant attention when starting or building your business.

It is my hope that after reading this article, it will provide you with some food for thought into developing a professional brand if you haven’t done so already.

There are several ways a brand helps a business grow:

  • Makes your business memorable and represents something meaningful to the consumer
  • Creates trust that you can be relied on to meet a consumer’s expectations
  • Builds your credibility and establishes you as an authority in your field
  • Saves you time and money by getting established quickly and avoiding lost sales
  • Attracts your ideal clients who are looking for exactly what you have to offer
  • Provides a solid base to help grow your business with loyal followers

With so many reasons to have a solid brand in place, it’s also important to ensure you have brand consistency.

What I mean by that is having your brand always in mind when doing any kind of representation of your business. This not only means how you present yourself in public or on Social Media (as in what you say and write, how you behave or how you look), but also from a visual perspective.

It’s the visual brand of your business that will help develop brand recognition with your followers.

So if you want people to remember who you are, brand consistency needs to be always top of mind when creating your website and all of your marketing materials including your social media pages.

The visual component of your brand often consists of the following attributes:

  • A well designed logo
  • Specific brand colours
  • Strategically chosen fonts/typography
  • Relevant shapes, photos or images
  • An overall flow, style and feel

You want to take all of these attributes into consideration when designing your business cards, product/service packaging, social media banners, advertisements, flyers, stationery, eSignature and anything else your prospective clients and followers might see.

With your website being the primary marketing piece that you have (remember that it’s working for you 24 hours a day, 7 days a week), it not only needs to represent your brand perfectly but also all of your marketing materials must look similar to it.

This means everything you do when representing your business must match your overall brand in order to get maximum results. You don’t want to confuse and throw people off when brand consistency is not there. A confused mind will say “no” every time.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: List Building The Right Way

Today’s eTip is about list building ….

Listening to marketing gurus can sometimes lead us in the wrong direction, especially when it comes to list building.

Listen to today’s 1 minute tip to find out the most important part of list building that is far more critical than list size.

New to online marketing and social media or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their social media efforts.

CLICK HERE: www.socialblastcoaching.com

I’d love to hear your thoughts on this. Does list building feel overwhelming for you? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

4 Ways to Make More Money with Social Media Marketing

Social Media Marketing

I’m sure you’ve heard plenty of stories about how people built million-dollar empires overnight using Facebook.

But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money.

After reading this article, you’ll have heard about four proven strategies that will help you make more business income, are easily implemented and will transform your business results.

Contrary to popular hype, social media is not a magic wand for creating instant sales. However, it is a VERY important part of your overall marketing strategy.

Here are four proven tips to boost your business brand and grow your profits with social media:

  1. Brand Visibility: Social media is a powerful branding tool for your business. It allows you to instantly increase your business visibility, expand reach and develop relationships online.
     
    It’s a powerful way for people to check out what you are about; as you provide useful tips and information, it builds trust and rapport. That opens the door for connecting and engaging directly with your audience.

    However many businesses are quick to set up a social media presence without much thought or planned effort.

    Some important areas to pay close attention to are having a graphic designer create a cover image that matches your website branding; this can add polish and professionalism to your Facebook presence.

    You’ll want to take time to properly fill in your “About” section and profile to ensure you are sharing a consistent marketing message. And you want to definitely use a professional headshot for your profile pic.

    Also make sure your social media content is specifically geared to your ideal target audience. A consistent brand message acts as a powerful tool to attract customers who are interested in what you have to offer.

  2. Generating Website Traffic: Not just any lead is a good lead; social media helps you drive qualified traffic to your website.
     
    Social media puts the prospects in charge; they choose and click on what interests them when it’s convenient for them. Millennials in particular demand what they want, when they want it. The result is “hot leads” that are very interested in what you have to share. This is a much more effective approach than cold calling or “spam” email marketing.

    Social media provides a platform for you to post content, freebies, and special offers that you can drive readers to visit your website to find out more.

    Now Facebook features a Call to Action button that makes it easy to drive visitors to your website. It gives you the option to Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, or Watch Video right on your page.

    Additionally, staying at the top of the search engines to drive traffic for top keyword phrases can be difficult. That’s why social media is a great traffic generation tool that is accessible to everyone. It’s easy to use and you don’t have to be a “tech geek” to implement this effectively.

  3. Building your Database: Everyone knows the money is in the list and social media helps you build a robust marketing list. Starting an email marketing list from scratch can be challenging but social media allows you to build targeted lists of your ideal potential clients.
     
    For example if you have three core customers: divorced women, midlife women, and empty nest women, you can create a separate special report written for each of these groups. By offering these free reports on social media and using targeted ad campaigns that require people to opt in to receive them, you are filling your list with potential core customers. You could take it one step further and sort your general audience into targeted email lists that you can email further resources, offers, and products for that unique audience.

    Sharing more relevant communications and offerings can boost your conversion rates significantly. Take advantage of social media to share free audios, special reports, videos, checklists, and other tools that can help you build your email marketing list.

  4. Lead Nurturing: Social media is the first step in relationship building. Getting that first exposure to a new prospect can be difficult and social media makes it easy.
     
    Strive to be a genuinely caring and helpful person – not just someone trying to get the sale. If someone leaves a comment on your posts, you can continue the conversation by replying and sharing additional information.

    Plus, anyone can LIKE your Facebook business page or share a Tweet. Once content is shared, it is exposed to that person’s newsfeed, exposing you to a wider audience.

    The next step is building upon that relationship. That’s where blogging and email marketing comes in. Driving social media traffic to your website allows you to continue the conversation. Fans can dive into content found on your blog that they find interesting. From there, they can sign up for a freebie you offer.

    It takes multiple exposures to turn a stranger into a lead and ultimately drive a sale.  Social media is the handshake that begins building the rapport that builds the trust that leads to a sale.

    By seeing social media as the first step in a series of exposures with your business, you can nurture that lead into a fan and ultimately a customer.

Start Increasing Your Revenues with Social Media Today

If you aren’t embracing social media as part of your overall marketing, now’s the time.  Social media can help you build your brand, drive traffic, grow your marketing list, and nurture leads.

These are proven strategies to make more business income that are easily implemented and will transform your business results.

Are you new to social media or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program I put together for those just starting out or wanting more advanced strategies to help with their social media efforts.

Click here for details:  www.socialblastcoaching.com

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: The biggest key to smart branding

Today’s eTip is about branding…

One of the biggest keys to smart branding is consistency. This way, a strong, focused brand will attract customers to you like a magnet.

Listen to today’s 1 minute tip to find out what I mean by brand consistency and how you should strive to achieve it with everything you do.

For more tips on how to build business success, sign up for my free guide and weekly newsletter today:

CLICK HERE: www.ultimatewebsiteguide.ca

I’d love to hear your thoughts on this – Have you gone through the process of clearly defining your brand yet? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Reality Of Ignoring Website SEO

“If you build it, they will come”
Only works in the Field Of Dreams

The Reality Of Ignoring Website SEO

It’s a very exciting time getting your website finally completed and launched. Now you can sit back, relax and wait for the phone to ring, right?

Unfortunately it doesn’t work that way.

Now you need to be focusing on driving qualified leads to your website; otherwise, no one will actually know it exists.

There are several ways to doing this ranging from utilizing Social Media to other online marketing efforts but let’s focus on SEO: Search Engine Optimization.

After reading this article, you will understand the reality of ignoring SEO, why it’s important to incorporate it into your online marketing efforts, and what you need to know before hiring someone to help you.

The reality of SEO

SEO is a strategy that gets your website listing higher up in the search engine results when someone is typing in a search query that matches what you do or offer.

Your goal is to show up on the first 3 pages of those results… anything past that and your website will likely be lost in a sea of competitors.

One of the reasons why SEO is so effective is that even though most consumers are really tired of being inundated with marketing everywhere they look, they are actually quite receptive to the kind of “just-in-time” marketing that is represented by a high placement in search engine results from places like Google, Bing or Yahoo!.

So the reality is, if you own a business website, you must implement website-based search engine optimization. Ignoring this important strategy will result in getting fewer qualified leads due to potential customers never knowing you exist.

Fitting SEO Into Your Marketing Budget

As a business owner/entrepreneur, you have to decide what role the Internet will play in your business marketing budget and whether you’ll be implementing a strategic search engine marketing campaign or focus on other business-building methods.

Search engine optimization, and eMarketing in general, can serve a number of different purposes:

  • It can generate sales and leads both online and offline.
  • It can convince search engine users to implement the actions you desire such as:
    • buying your product or service,
    • signing up for your newsletter,
    • downloading a free “give-away” document,
    • registering for a seminar,
    • and so on

A bonus, yet often overlooked positive effect SEO has on your business is with your website/company’s prominent position on the search engine results actually contributes to higher:

  • Industry Exposure,
  • Rankings,
  • Target Market Attraction, and
  • Brand/ Name Recognition

When done correctly, search engine optimization can bring qualified potential buyers to your website that are actually looking for what you are offering. You know they’re looking for it because they typed in a keyword or phrase that is directly related to your content.

Since all of these purposes are essentially what you would want to achieve when doing online marketing, it makes sense that SEO be a strategic part of your overall marketing plan.

What a Professional SEO Company Does to Get You the Best Results

When researching SEO companies, it’s important to understand what they will do for you and if those efforts are relevant to your goals.

Here is what a typical professional SEO company could do for you, depending on their package and service offerings:

  • Research your online competition.
  • Research and implement targeted keywords and phrases.
  • Manually submit your site to search engines and relevant directories (not use automated tools that will spam directories and get you little results).
  • Rewrite and revise your website content to make it the best it can be while utilizing your pertinent keywords and phrases.
  • Create relevant inbound links and relevant linking partners.
  • Make sure you don’t have any items on your site that may “blacklist” it from the search engines.
  • Use Meta tags properly and that are page specific if warranted.
  • Create and implement accounts in the major search engine webmaster tools and monitor the websites health frequently.
  • Make sure your site is properly built using compliant coding for optimal performance.
  • Keep on top of your site rankings and freshen your content to raise your ratings even more.
  • Think outside of the box in using many creative yet ethical ways to increase qualified traffic.
  • Keep up-to-date with all the latest on-line marketing trends including blogging, social media and article submissions.

The 3 R’s of Search Engine Optimization

When researching which professional SEO company to work with, think in terms of the 3 R’s to SEO.

  1. Research: What are your goals that you want to achieve with SEO? Fully understand what exactly SEO is and if it will accomplish those goals for you. Research the advice you get and don’t let yourself be sold a bill of goods that might be unnecessary to achieve the results you wish.
     
    You don’t always get what you pay for in this industry so educate yourself, become informed and ask questions.
  2. Relevance: Are your web pages relevant to the search term you’re trying to rank higher? Is it relevant to optimization or even needing SEO?
     
    Without a balanced approach to your needs, any SEO program could fail. Find the balance of your budget and the relevance of your needs and demand honesty of implementation from a reputable SEO company.
  3. References:Ask for references with any company you are considering hiring to do your SEO. Ask for clients who have gone through their program and talk to them.
     
    Any company worth their weight in salt will have no problem supplying references of clients or encourage you to contact the clients yourself if a portfolio is provided. Shop around and check out what you need and what is worth paying for,

Without proper search engine optimization, your website and business can suffer or not reach its fullest potential. The bottom line is it’s a small price to pay for a sustainable business model.

In fact, it is truly in your best interest to work with a qualified SEO company that is not only well versed in search engine optimization but also in online marketing and web development; the three industries are so intertwined that any business can really benefit from having this well rounded approach to your overall marketing program.

If you have been ignoring SEO for your website, now is the time to get into action and get your business found in Google! Give us a call for more details on how we can help you achieve your business goals.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Why Your Website MUST be Mobile-Friendly Now

Today’s eTip is about your website…

Google recently announced that it will be giving favour to websites that are mobile friendly, which could adversely affect your search engine rankings if you’re not prepared.

Listen to today’s 1 minute tip on what this announcement means to you and what you need to do about it to avoid losing critical business.

For more tips on how to build business success, sign up for my free guide and weekly newsletter today:

CLICK HERE: www.ultimatewebsiteguide.ca

I’d love to hear your thoughts on this – do you know if your website is mobile friendly? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Simple Techniques To Firmly Set Your Boundaries

How to get your needs met and enjoy healthy relationships

Creating Healthy Boundaries

Ironically, over the last several years of my life I was dubbed, “The Boundary Queen.”  I take it as a compliment. 

It was not always so.

Like many, as a child I was taught that my needs were unimportant. 

Eventually, I decided that it was safer to have no needs. This is what I call a faulty problem solution: you may seem to solve one problem but you create another.

Not being able to articulate my needs set me up to go along with other people’s programs. It was as much of a problem in my professional career as it was in my personal life.

I felt like an archeologist as I attempted to excavate my needs – with the understanding that a need is something that you don’t function well without.  

As an introvert, quality alone time emerged close to the top of my list, but implementing it presented me with another challenge. I began by sharing with my closest friends that I would no longer be available on Sundays for phone conversations or in-person get-togethers. 

Immediately, I saw my core belief, that my needs were unimportant, mirrored back to me. Shockingly, my loved ones trampled over that boundary from the very get go! 

It was obvious that I needed to learn how to stand up for my boundaries if I was to enjoy a healthy life, succeed in business and negotiate more nurturing relationships.

A trio of simple techniques really helped me in my professional and personal life:

  1. The Broken Record Technique: Here’s how it goes:
    • Friend: “I’m having a party on Sunday and I want you to come.”
    • You:   “Thank you so much for thinking of me, (pause) and, as you know, I’m not available on Sundays.  Have a wonderful party!”
    • Friend: “Yes, but can’t you make an exception – we really want you to come!”
    • You: “I so appreciate your thinking of me, (pause) and I’m not available on Sundays. I’m sure you’ll have a wonderful time.”
    • Friend: “It won’t be the same without you; everyone wants you to come!  Why won’t you come?”
    • You: “I appreciate that, (pause) and I’m just not available on Sundays.”

Eventually, as you essentially repeat the same information over and over, like a broken record, they get bored and go away.
 

  1. Don’t Feel Pressured to Make a Decision in the Moment: This one works especially well if you know that you often say, “yes” when you want to say, “no.”
    • You: “Thanks for wanting to include me! Let me give it some thought and I’ll get right back to you.”
    • Colleague: “But I need to know now!”
    • You: “I understand. I’ll be sure to get back to you by end of day and let you know what I’ve decided.”

 

  1. Set Time Limits and Follow-Through: We can all use this one to minimize distractions with time wasters.
    • You: “I have just 10 minutes available to talk with you – will that work?”
    • You: “Okay, I see that our 10 minutes are up.  I need to get off the phone now.  Bye-bye.”

 

Be kind and patient with yourself as you negotiate your boundaries.

I’ve used mine to disengage from drama, to avoid being drained by others’ emergencies, to negotiate contracts, to clarify assignments, and to stand up for my own needs!

I wish you success in your own journey and encourage you to reach out if you have any comments or questions.

Do you have challenges when trying to set boundaries?

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!

Who Should You Trust for Business and Marketing Advice?

Trust concept

As Social Media becomes a norm in our lives, there lurks a sinister threat that many unsuspecting people are falling prey to.

This threat is especially pertinent for entrepreneurs and business owners who turn to Social Media to learn how to build their business.

Sadly, that threat is called trust.

The trust that we inherently have as human beings where if someone speaks from an authoritative standpoint, then they must know what they’re talking about.

Years ago, I remember being told to “beware of the Internet – it lies!” Well, it was a bit overly dramatic, but he did make a good point in his efforts to try and save me from what he thought was certain disaster.

At the risk of sounding just as dramatic, let me explain what I mean…

I often receive requests from clients saying something to the effect of, “so-and-so told me that I should be doing (blank) so can you please change (blank) for me right away”.

Or “I watched a free webinar and they said to do (blank) so I want that done too.”

The “blank” can be anything related to business-building marketing efforts like SEO, newsletters and list building, website copywriting or design and the like.

What concerns me is where is this advice coming from? Is it coming from a proven expert in that field? Someone who has walked the walk and is sharing their knowledge and expertise from a proven track record?

So who are you listening to when it comes to important business decisions? I realize that we all want to make it big in business and we often feel we don’t have the knowledge to do this so we tend to listen to others to seek guidance.

With anything, we must be cautious of all the information that is available to us out there – especially when it comes to websites and marketing.

There are many people that feel because they have read a book or done some on-line research that they are now educated enough to be advising others on certain marketing and business practices.

I’m not saying to disregard these people – many have sincere intentions of wanting to help and can be a great sounding board for ideas. There are also genuine experts in their field that can offer valuable business insight.

However, there are also many that have been misled themselves and could be giving incorrect advice. The problem here is that they don’t know what they don’t know.

For those well-intentioned souls, unless they are experts in the field they are giving advice on, what they are telling you is simply their personal opinion that was derived from an unknown source which may or may not be what is best for your specific situation.

The bottom line is to be careful on who you get your knowledge from.

There are a lot of “know it all’s” and “experts” out there that either don’t really know the bigger picture and may give inappropriate advice or they are just trying to make a fast buck and really don’t have the proof that their system works.

Seek knowledge from those that are educated and/or experienced in that field and can offer proof of their expertise. When you think about it, you wouldn’t be asking your mechanic for medical advice nor would you be asking your doctor for car advice.

When it comes to making business decisions, trust those that are knowledgeable and have experience in relation to the information you seek.

The same applies for the next time a friend, family member, business associate or even your gardener gives you their personal opinion on how to run your business. Remember to do your proper due diligence by researching the information you are given and see what the experts have to say before jumping to make changes that may or may not be in your best interest.

And before buying into low-cost teleseminars, “get-rich-quick” online systems and weekend long workshops that cost thousands of dollars – make sure these offerings can show proof of their success before making that investment.

At the end of the day, you are the one responsible for your own success so turn to those that you trust are going to be providing you with sound advice that is specific for your business and situation.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

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