eBusiness Blog

How to Make Affirmations Work – Law of Attraction Style

Affirmations

Most entrepreneurs use affirmations at some point in their life whether it is to manifest something in their personal or their business life.

You may be a huge believer in affirmations and find that they work beautifully for you and if they do I suggest you keep doing what you are doing.

But, if you find that your affirmations do not seem to be working for you and you are discouraged even thinking about them keep reading to find out what changes you can make so they do work for you – Law of Attraction style.

Let’s take a look at some attributes and definitions of an Affirmation.

  • To affirm is to ‘make firm’ and to say something positive
  • They bring wishes, prayers, goals and dreams from imagination into reality
  • Affirmations are written in the present tense
  • They are declarations or statements where you assert what you want
  • Affirmations can be used to change your thinking and change your life
  • You can anchor an affirmation with ‘for the highest good of all concerned’

Affirmations are also like ‘orders’ that you are submitting to the Universe in the same way that when you  use the Law of Attraction’s  3 Step Deliberate Attraction ‘Clarity Through Contrast’ exercise you get very clear on what it is you want to attract.

Once you have your Clarity List you ‘Allow’ the Law of Attraction to fill that order for you.

What is most critical to you manifesting using the Law of Attraction is the ‘believability factor‘ in what you say you want to manifest. And so it is with your Affirmations.

Affirmations must be BELIEVABLE and FEEL GOOD to you when you create them.

For example if write an affirmation stating

“I am making $20,000 per month from my business”

and you are telling yourself “I really don’t think I can do that” your negative self-talk takes over and you just attract more negative vibrations.

You need to do some ‘negative-mindset shifting’ to positive self-talk. You are in the mindset that ‘seeing is believing’ and I’m asking you to change it to ‘believing is seeing’!

So how do you do that?

If you are not used to doing affirmations or they are not working for you, then try using this:

3 Step Affirmation Process

This will work in any area of your life whether you want better health, better relationships, a new car, a new house, more business clients, more friends, better finances, etc. etc.

Step 1 – GET CLARITY – you want to be very clear on what it is you want to attract with your affirmation.

What changes do you want to make in your life?

You can start this process by creating vision boards, take photos on your smart phone, read about what you want, put photos in a vision book, any number of things that helps you visualize what it is you want i.e. the change you want to see.  

Positive ThinkingStep 2 – REMOVE DOUBT – you must believe that what you want to have is possible to have and you can do that with your positive thinking.

‘Believing is seeing’ so open your eyes to where you are actually seeing more of what it is you want.

Look for the evidence of what it is you want – where is this already happening in the world. Your intention is to make that happen to you!

Without believing that what you are affirming is possible or true for you, your affirmations will never materialize.

The subconscious does not know the difference between what is real and what you are imagining. The law of attraction doesn’t know the difference either because its job is simply to match your feelings or vibrations.

So when you are thinking about your affirmation, writing it out, just looking at it or daydreaming about what you want to manifest you must attach a lot of positive thoughts (energy) to what you desire to manifest.

Step 3 – ALLOW IT TO MANIFEST – every time you get any ‘closeness to what you want’ be sure to acknowledge that as evidence that your affirmation is working.

Affirmations do not always work in the time frame that you have decided you would like them to but they do work if you are persistent and consistent with your conviction that you can have what you are affirming you want.

The Universe may just be lining up something far better that what you imagined you wanted so be patient!

Many affirmation experts believe that by starting each sentence with “I AM” that there is a strong creative force at work here. I will leave that for you to decide but I will guarantee that IF you start with your sentence with…

I am in the process of…

Your affirmations will work much better for you. You are planting the seeds of possibilities here with a positive vibration.

Some of your affirmations may look like this:

  • I am in the process of receiving abundance now in expected and unexpected ways
  • I am in the process of increasing my confidence as I grow my business
  • I am in the process of creating meaningful and profitable relationships with my ideal clients
  • I am in the process of earning the income I need to buy that brand new Jaguar
  • I am in the process of becoming healthier every day
  • I am in the process of making a meaningful contribution to the world through my work
  • I am worthy of love, abundance, happiness and fulfillment

When you learn how to use Law of Attraction style affirmations you must first BELIEVE it is possible by removing all doubt and fear. You will attract more of what you want in ways you never expected!

About the Author, Dana J. Smithers

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Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

Marketing eTip: Critical Items Your Website Needs for Best SEO

Today’s eTip is about Search Engine Optimization (SEO).

There is a lot to take into consideration when building a website and SEO is a very critical component that can’t be ignored.

Listen to today’s 1 minute tip on some of the key factors that your website must have so that it’s found in the search engines.

For more tips on how to make your website get you the results you’re looking for, sign up today for our weekly newsletter full of information specific for entrepreneurs and also receive this free guide:

CLICK HERE: www.ultimatewebsiteguide.ca

I’d love to hear your thoughts on this – do you have anyone working on SEO on your website for you or are you learning as you go along? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Ways for Entrepreneurs to Boost a Slumped Attitude

The ABC’s of Business Basics Series

Woman entrepreneur feeling down

In grade 1, we learnt to read by starting with the alphabet and then slowly putting the letters together to make words.

Business isn’t much different. There are a lot of business basics entrepreneurs learnt in the beginning and forget about when the newness of being an owner wears off. The business honeymoon is over.

So, how do we keep the excitement flowing in our business?

Do you remember why you wanted to start a business and be self-employed? Do you remember the joy and excitement of getting up in the morning and knowing you were doing something just for you?

You were passionate about creating new products, closing a sale and thrived on the feelings of success.

So, if some time has gone by since you started your business, how do you feel now? Do you struggle with your attitude?

After reading this article, you will discover 5 new ways that you can use to turn that around, using the ABC’s of the alphabet!

Our first letter of the business alphabet is ‘A’ and this stands for Attitude.

Let’s examine five ways you can change your attitude, and keep the enthusiasm and fun in being an entrepreneur alive.

  1. Surround yourself with a small group of like-minded entrepreneurs. Meet with them at least once a month. Talk or email weekly. Be honest when you need a change of attitude or a boost in spirit. If you’re happy, spread the word.   Business owners need one another.

  2. Take breaks. As Michael E. Gerber of e-Myth fame says, “The point is:  your business is not your life. Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life.”

    Review how the business is serving you.  Do you take time off every week?  Go for a walk at lunch time?   Leave the office at a regular time? Book a holiday? Remember that a break gives us a different perspective and attitude improves.

  3. Grumpy all the time? If you’re not happy, your customers and your staff know it.  You will lose business.  Quit sabotaging all you have built. Hire a life coach or go for therapy.   You do no one any favors by staying miserable.

  4. Find a new vision. Get creative. The world of business is very logical.  Use the other side of your brain. Hold brainstorming and vision sessions.  Allow your brain to free-flow.  Get excited about new products, selling, networking and setting goals. Ignite you and you will ignite your team to reach higher!

  5. Finally, remember that attitude is a part of being human and temporary. As Dr. Benjamin Spock says, “A human being is happiest and most successful when dedicated to a cause outside his own individual selfish satisfaction.”

    Remind yourself that your business makes a difference in your life, your community and the world. Think bigger purpose. Change your attitude and remember that your business can change lives.

So, when you find yourself with a good case of ‘Entrepreneurial crankies’, take a moment and remember why you started this business. Think of a time when you had fun at work and focus on that period in the business.

Reach out to your peer support group and be honest. Ask for support. Get out of the office, book lunch and believe you can love this business again.

How do you choose to change your business attitude when you are unhappy in your work? What activities do you enjoy that help you to enjoy your business again? Thanks for sharing your tips in the comment section below; we can all learn from one another.

About the Author, Pamela Chatry

Pamela Chatry

Do you work too hard? Is your business in chaos? If you are struggling with business issues, contact Pamela Chatry for a complimentary assessment. Pamela has been a trusted and highly respected Business Consultant, Mentor for Women in Business, Self-Employment Advocate, Trainer and Keynote Speaker for over 25 years.

Visit www.pamelachatry.com or call her at 778-856-8970 for help in getting your business to its fullest potential.


Get Your Website Mobile Ready Or Lose Business

What Google’s Algorithm Change Means to You

Mobile Friendly Websites Boost SEO

If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use.

Why? The search engine game has changed – again.

In the past, most online searches used to be performed from desktop computers but now, more and more of your potential clients and customers are searching using their mobile devices.

That means if your website isn’t set up to accommodate their specific needs, then you could very well lose business.

After reading this article, you’ll have a better understanding of how important it is for your website to be optimized for smart phones and what you can do about it if it isn’t.

There are two major reasons why having a mobile/smart phone friendly website is a must:

  • Trends Show Mobile Buying is On the Rise and Growing Fast

    All indicators point towards mobile consumers being ready to buy. In fact, Rocket Post states that over half of all mobile searches lead to a purchase.
     
    And even more importantly, according to The Social Media hat, nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices.
     
    So if your business is not mobile ready, you could lose the lead or sale.
     
    And even if a consumer is not buying, they are using their mobile devices to research your company and learn more about what you have to offer. If they find visiting your website a hassle, can’t navigate around easily and are met with tiny font sizes and squished text, then the odds are extremely good that they will quickly leave and find a better experience on your competitor’s website.

  • Google Will Now Favour Mobile-Ready Websites in Search Rankings

     
    Google has recognized the changing behaviour of searches and that’s why they have recently announced a major algorithm update: As of April 21, 2015, Google will be factoring in how mobile-friendly a website is to determine how high in the searches your website will appear.

     
    That means if your website is not mobile friendly, your position in the search results may get pushed down where smart-phone friendly sites will be displayed above yours.
     
    So if you don’t want to lose organic traffic to your website, it’s critical to convert your website to be mobile ready.

Not sure if your website is mobile ready? No problem.  Google has provided a free tool to check if your website is mobile friendly: https://www.google.com/webmasters/tools/mobile-friendly/
 

Choosing the Right Mobile Ready Format for Your Business

Now that you have very compelling reasons to take action and convert your website to be  mobile ready, the only question left is to decide on which direction to take.

There are two basic formats that can be used to convert your website to be mobile ready:

  1. Constructing a separate mobile site

    This involves your web developer designing a completely separate website that is specifically designed to display properly for mobile devices.
     
    In this case when a user visits, your website detects what browser they are viewing it on and serves different HTML code that is suited for that specific browser size.
     
    Some entrepreneurs and business owners opt to just have their home page converted over to being compatible to smart phones so that the user’s initial experience to the site is a favourable one.
     
    The downfall of this approach is that while it may display perfectly on current devices, if a new phone or tablet size comes out, it may require creating a new mobile design sized for that specific browser size.
     
    The other major downfall is content redundancy. When you make an update to your main “desktop version” website, then you also have to remember to update the mobile-friendly versions too.
     
    So this approach can require some attention to upkeep to make sure there is a mobile site designed for every popular browser size.

  2. Develop a new “Responsive” website.

    Having a responsive website means it will shift and adjust its layout according to the size of screen the user is looking at your website from.
     
    So if a user is looking at your website from their desktop, it will look like a normal website layout; however, if they are looking at it from their smart phone or iPad, then the layout will adjust according to the smaller screen size yet still be very readable and user-friendly. What happens is elements on the screen shift into a single column layout as opposed to making everything tiny to read and see.
     
    The advantage of a mobile responsive site is that it will display correctly and be easy to read no matter the browser size. Additionally, there is only one website to maintain.
     
    Plus you don’t have to implement any special search engine optimization measures.  The SEO you do on your web page will work perfectly when the website displays on mobile devices as well as on a desktop.
     
    Having a responsive designed website is what Google recommends. So if you have a fixed width, desktop-friendly website right now, this is the time to seriously consider converting it to being mobile responsive.

Depending on how old your current website is and how it was originally built, there is a chance that it can be converted over to being responsive without the need for a complete re-build. You will need to contact your webmaster to find out if this is an option.

Another thought to consider is that if your website is more than 3 years old, it might be looking out of date by now so taking advantage of the need to convert to being responsive can also mean having a fresh design with a more contemporary layout.

With your website representing your business 24 hours a day, the investment is well worth it as opposed to sending potential leads and clients away because they couldn’t navigate your website easily.

Avoid These Mobile Ready Mistakes

As a side note and something to bring to your web master’s attention is that Google warns it will penalize websites that make these mistakes:

  • blocked JavaScript, CSS and image files,
  • unplayable content,
  • faulty redirects,
  • mobile-only 404s,
  • app download interstitials,
  • irrelevant crosslinks or
  • slow loading mobile pages.

Working with a qualified web developer who is educated on mobile web design and development can ensure that your website doesn’t have any of these mistakes.

Don’t Delay – The Time to Go Mobile Is Now

While in the past business owners may have put off converting their website to a mobile-ready design, today there are many compelling reasons why it’s critical to convert your website now.

Mobile users are researching and buying from their smart phones at an ever-growing rate. Plus, if you aren’t mobile ready, Google will start penalizing your search rankings.

Take notice and take action: Mobile is here to stay. 

Is your website ready? If not, give us a call to discuss which is the best route for you to take in converting your website to being mobile-friendly.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Why Your Website Must Be About THEM, Not You

Today’s eTip is about the text on your website.

Entrepreneurs often think too objectively when it comes to their website. They feel they only need to share what it is they do or provide, facts about why they are qualified, and even the prices so that site visitors can make an informed decision on whether to purchase or not.

Unfortunately, this is not at all how people make decisions to purchase.

Listen to today’s 1 minute tip to better understand what people actually use to make their buying decision.

For more tips on how to make your website get you the results you’re looking for, sign up today for our weekly newsletter full of information specific for entrepreneurs and also receive this free guide:

CLICK HERE: www.ultimatewebsiteguide.ca

I’d love to hear your thoughts – if you took an objective look at your website would it be more factual rather than emotionally appealing to your target market? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Essential Areas to Focus Your Business Spring Cleaning Efforts

Today's Priorities: Offerings, Bookkeeping, Marketing

Spring is finally here! I had gotten into such a habit of extreme bundling up this winter that I almost feel naked going outside without my face mask on. Seriously.

Since my January article about using “when-then” statements to achieve goals, I’ve done all right going outside for a walk every day.

I did not make it out every day. But my success rate was much higher than previous winters, and I’m going into spring in better physical shape than normal.

In fact, I’ve got enough energy to do some spring cleaning, and have been using some of the best odor eliminator cleaning products.

Just like our shelves, cabinets and closets, our businesses get filled up with clutter over time.

Too many products or services, too many networking events, a hodgepodge of social media posts, a confusing assortment of fees, and we end up with major business dust bunnies.

(Remember that you are not a fuzzy bunny.)

  • Those business dust bunnies can be insidious…
  • They clog up your creative channel…
  • They slow down your productivity…
  • They make you feel sluggish and uninspired…
  • They can even make you question what you’re doing in business at all.

If only we could turn on some magical business vacuum that would suck out everything we don’t need in our businesses.

Sorting through what is and isn’t working can be daunting. How do find time to do this kind of spring cleaning when we’re busy launching, promoting and selling?

Let me interject here that I do not enjoy decluttering or organizing. At all.

Well, I do enjoy alphabetizing books and CDs. But when it comes to dumping everything out in the middle of the floor, sorting what to keep and what to toss, then finding new homes for everything, I’m tempted to let the clutter build up until I can’t walk through it anymore.

Unfortunately—and opportunistically—that’s how it can end up feeling in your business. When we avoid decluttering our businesses, we end up feeling stuck and confused: stuck in a dip of no growth and confused about what to do about it.

In that dip of no growth, we may think it’s time to add a new product or service, or rebrand, or share a new photo on Instagram.

When I get to that point of scrambling for a way out of the dip, I think about Stephen Covey’s lesson about sharpening the saw. He said that taking a break to sharpen the saw will end up taking less time and make you more efficient than continuing to chop down a tree with a dull saw.

As much as I may want to ignore the business dust bunnies, I’m rounding them up and going into full declutter mode.

Here are some essential areas that can use some business spring cleaning:

  1. Product and Service Offerings

    Do you have so many offerings that you can’t keep them all straight? If you can’t keep them straight, then you know your customers/clients can’t either.

    Even when you can keep them straight—this is your business after all—it still may be too much for your customers and clients. Research shows that too many options actually leads to lower sales. For service offers, that can mean too many services or too many payment options.

    So, what’s the right amount?

    Amazon shows you a maximum of six suggestions when you add a book to your cart. Restaurants have found that people will choose the middle choice when they are given three options of different prices. (No one wants to look cheap.) And online marketers of information products have found success by funneling customers through a one-option-at-a-time model.

    What about you?

    For this business spring cleaning exercise, spread out or write down all of your offerings. Go through your sales records and put your offers in order of best-selling to worst-selling.

    If you have “too many” offers, you can safely eliminate the worst-selling ones. You can also eliminate whichever ones just don’t fit you anymore.

    If you’ve rebranded, revised or simply don’t love a particular offer, get rid of it. It’s your business. If you don’t love it, don’t sell it.

    When you’ve pared down your offers, look at your pricing model. What can you do to make it easy for a customer/client to say “yes”? Give them fewer options.

    I was coaching a massage therapist on simplifying her business model. She had more than a dozen treatment options, different options for length of treatment time, and basically a different price for each option.

    What she really wanted to do was spend 75-90 minutes with each client and make recommendations based on their health and wellness needs.

    I coached her to make all sessions 75-90 minutes long and charge the same fee no matter what treatment she ends up giving them. She was thrilled with the idea because it really simplified the model for her and would make it easy for clients to say “yes” to whatever treatment she recommended.

  2. Bookkeeping

    Did you get stuck on that suggestion above to go through your sales records?

    If you had ready access to that information, that’s excellent. You may just need a little dusting off of your bookkeeping.

    Are you happy with your current bookkeeping process? Have you been considering making a change?

    If you didn’t have easy access to sales information, then you’ll want to spend some time getting your sales records in order and setting up a system for moving forward. You don’t have to have your sales numbers memorized. But it shouldn’t take me more than a few clicks to get that information.

    I’ll admit that I haven’t always kept good records. I’ve never liked using Quickbooks or other similar software. (They’re not very pretty. And, yes, that’s important to us creative types.) Instead, I created my own multi-page spreadsheet (in Apple Numbers) to track both money and coaching hours.

    It’s great, but it’s gotten a bit unwieldy after more than five years and hundreds of clients.

    So I recently started using WaveApp in addition to my spreadsheet. I was thrilled to discover bookkeeping software that didn’t feel clunky or look ugly to me.

    I’m still getting used to it, but my message to you is to do what you need to do to get organized. Your form of organization can look different from someone else’s.

    That’s great. The point is that you (read: we) should be able to access those sales numbers effortlessly—joyfully, even.

    Explore different bookkeeping software out there. Look into hiring a professional bookkeeper. As cumbersome as it may feel now, it will be easier to handle now than trying to wade through even more disorder later.

  3. Marketing activities

    What’s your marketing ROI?

    As a former marketing consultant, I know how hard it can be to answer that question. So, let’s leave money out of it for a moment and look at it anecdotally, for purposes of spring cleaning.

    First, write down all of your marketing activities. Anything you do with the intention or hope of attracting a customer or client: Speaking, blogging, writing guest articles, in-person networking, professional breakfast meetings, monthly membership meetings, sponsored Facebook posts, regular Facebook posts, Twitter, free webinars or teleclasses, email, cold calls, connecting on LinkedIn, whatever.

    Next, go through your list and circle the activities that have resulted in getting a customer or client. Yes, this can be tricky if a post on Facebook started a conversation that led to a level of trust that facilitated someone becoming a client two years later. If that client mentioned Facebook when you asked how they found you or why they decided to hire you, then circle Facebook.

    Now go through your list and jot down an estimate for how much time you spend on that activity. You’ll probably have a different unit of measure for each one. You may do one speaking gig a month for 30 minutes.

    Maybe you go to two in-person events a week for a total of four hours. Maybe you spend two hours a week on email newsletters, three to four hours a month on free webinars or teleclasses (this includes prep time and follow-up time), and an hour a day on Facebook.

    How does your time spent compare to sales generated? If an activity isn’t generating any sales at all, you’ll want to rethink that activity. You might not need to toss it out, but you’ll definitely want to change up how you’re doing it.

    For the activities that are generating sales, go back to your sales records and do a quick estimate of approximately how much money those activities have brought in.

    Again, I know this part can be tough. Don’t fuss over the details. Just get a rough estimate. You’re pulling out some numbers to support the gut feeling you probably got when you started circling the sales-generating activities.

    You likely already have a good sense of which activities are paying off and which aren’t. Now you know for sure. So go back through your list and cross off the ones that aren’t truly supporting you and your business.

Now that you’ve gotten rid of those, you can add in a new activity—or beef up an old one.

Marketing is a constant experiment in what works and what doesn’t. It’s OK when something doesn’t work. That means you’ve discovered something to cross off the list, and you get to move on to something else.

When you view marketing as an experiment, you’re more able to play and have fun and not worry about marketing “failures.”

When you’re done with your business spring cleaning, be sure to celebrate!

Notice that I didn’t mention tidying a messy desk anywhere in this list. I’m with Einstein and Jobs on the benefits of a messy desk!

If your messy desk muddles your thinking, then by all means, include it in your spring cleaning list. (I do dust mine off and rearrange the working stacks.) While a tidy desk feels great, it won’t affect the real changes you’re looking to make in your business.

So be sure to take advantage of this change in seasons to do the deep spring cleaning your business really needs. What is your top priority for your business this season?

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About the Author, Kelly Eckert

Kelly Eckert is an author, professional speaker, and shamanic leadership coach. She is a graduate of Harvard College with a bachelor's degree in biological anthropology and Tufts Graduate School of Arts and Sciences with a master's degree in biology.

Kelly is a certified MentorCoach® and a certified coach member of the International Coach Federation. She is the creator of the Fear Releasing Method™ and Coaching with Animal Archetypes™. Kelly speaks nationally and internationally on the topics of fear and unleashing the animal within. Her latest book, What's Your Spirit Animal?, is now available. Find out more at kellyeckert.com.

Marketing eTip: Key Factors To Make Your Website Credible

Today’s eTip is about your website.

When a website isn’t designed and created with your ideal target market in mind, your site visitors may feel “turned off” and leave without even knowing why.

Listen to today’s 1 minute tip on why designing your website with your target market in mind is critical to its success.

For more tips on how to make your website get you the results you’re looking for, sign up today for our weekly newsletter full of information specific for entrepreneurs and also receive this free guide:

CLICK HERE: www.ultimatewebsiteguide.ca

I’d love to hear your thoughts – have you given much thought to how your website visitors are judging you and your business when they visit? please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Biggest Mistakes to Avoid When Faced With Negative Online Reviews and What to Do About Them

Dislike Key on Keyboard

It’s a business fact that every now and then something goes awry and a customer ends up being upset.

And when a customer feels your product or service didn’t live up to their expectations, sometimes they want to tell the world.

Loudly.

And it’s not fun to be on the receiving end.  Ego’s get bruised, tempers flare and the knee-jerk reaction is to immediately go on the defensive.

However, there’s a better way to respond to these situations that will not only save your business reputation but even potentially win back that unhappy customer.

After reading the rest of this article, you’ll be better equipped to monitor and manage your brand reputation from negative comments made on social media, forums, review sites and the like. Have you experienced any? Leave a comment below and share your story.

With the age of the Internet, it’s so easy for a hot-headed customer to take their grievance online by writing bad reviews. Whether they turn to Twitter or Facebook or leave a comment on review sites like Yelp, Google Places or Yahoo! Local, how you handle this situation makes all the difference to your business reputation.

When a customer doesn’t feel their situation is resolved or they have not been listened to, word of mouth can spread like wildfire. I’m sure you’ve witnessed this many times yourself when a company has seemingly wronged an irate customer and suddenly everyone is adding their story to the mix. It can get ugly very fast.

That’s why it’s important to handle bad reviews quickly and sensibly to maintain your reputation.

First, let’s find out what not to do. 

Here are the 5 biggest mistakes business owners make when responding to negative reviews online:

  1. They take the review personally, get defensive, and turn it into a shouting match with the customer.
  2. They have friends post fake reviews on their behalf.
  3. They escalate the situation by denying there was a problem to begin with. Or they make the customer the one to blame, which in turn makes them even more angry resulting in even more of a negative impact.
  4. They become downright rude, hurtful, or make snide comments about the customer.
  5. They point their fingers and blame something or someone else.
  6. They don’t monitor their reviews at all and have the attitude, “What I don’t know can’t hurt me.”

So what’s the right way to handle bad online reviews?

Here are some tips to monitor and manage your brand reputation:

  • Monitor your Online Reputation. Set up Google Alerts for your company name so whenever a new mention of your business appears online, you’ll be notified. Hootsuite is another tool that can help you see when customers comment on social media and allows you to respond in a timely manner.
  • Keep Cool. Realize that customer feedback can reveal ways to improve your products and services; try to see the review as an opportunity for improvement. Don’t respond if you are feeling angry, hurt, or defensive; wait till you have calmed down and can respond in a professional, courteous, and respectful manner.
  • Be grateful and polite. Thank the customer for their loyalty and feedback. Acknowledge the problem, get the facts and show them you have heard their complaint. Explain that it’s important to you to resolve their situation and share what you plan to do to make it right.
  • Respond publicly. When other customers see how you will go out of your way to make a bad situation right, it keeps their trust. Earning back customer trust after your reputation has been bruised is important so that people will want to continue doing business with you.
  • Take ownership of the complaint. It’s easy to blame someone else on your staff for the blunder or point fingers at failed technology or whatever the case may be. But as a business owner, taking responsibility for the issue and dealing with it in a calm, professional manner will help enhance your brand reputation and convert an unhappy customer into a happy one because they have felt heard.

So the next time you’re faced with an unhappy comment online, be thankful for feedback and use it as a learning opportunity.

When you welcome customer complaints and use it to improve your products and services, it leads to better client satisfaction.

Understanding client’s needs with a quick response can help you retain them as a customer. Plus it helps you identify ways to enhance your offerings.

Have you encountered negative reviews about your business yet? How did you handle them?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Why Defining Your Niche Is Important

Today’s eTip is about niche marketing.

Some entrepreneurs are hesitant to narrow down their niche for fear of missing out on working with a wider range of potential customers.

Listen to today’s 1 minute tip on why being everything to everyone hurts your business success in the long run.

For more tips on how to make your website get you the results you’re looking for, sign up today for our weekly newsletter full of information specific for entrepreneurs and also receive this free guide:

CLICK HERE: www.ultimatewebsiteguide.ca

I’d love to hear your thoughts on this – have you defined your ideal client and niche market yet? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: How NOT to Sell on Social Media

Today’s eTip is about selling on social media.

When people connect with you online, they aren’t expecting to be sold to nor do you expect to be sold to either!

Listen to today’s 1 minute tip on what to do instead of trying to “sell.”

New to social media or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their social media efforts. www.SocialBlastCoaching.com

I’d love to hear your thoughts on this – do you think selling is ok on Social Media? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".