eBusiness Blog

30 Creative Ways to Boost Your Webinar Sign Ups

30 Ways to Boost Your Webinar Signups

Hosting a webinar or teleseminar is a powerful way to grow your list, expand your visibility, and explode your income. It’s such a fast, easy and convenient way to promote your business.

But many people find themselves stuck in terms of knowing how to promote their teleseminar to get people to sign up for it.

In order to pull off a great event, you’ll need to plan for success:

  • Choose a great topic.
  • Pick a day and time.
  • Allow yourself enough time to build an audience and market your event.

There are hundreds of ways you can promote your webinar and the more time you spend getting the word out about your event, the more buzz you can create.

The key is to pick a few strategies you think will work best.

Remember that to generate sign ups, you can’t just send an email blast with a couple of Facebook posts.  You need a real strategy in place. It is important to contact your prospects multiple times, including right up until your event.

Here are 30 ideas to promote your webinar or teleseminar:

  1. Start with a compelling title. Make it sound like something so interesting that people are excited to attend.
  2. Create a landing page on your website. (Read our 10 Tips for High Converting Landing Pages here)
  3. Buy your own domain name specifically for the event and point it to the event landing page. This makes it easier for people to tell others about how to find out more and sign up for the event.
  4. Next add Share buttons (“Tweet this” “Share on Facebook” etc.) on your website thank you page and encourage attendees to tell a friend about the event after they sign up.
  5. Add a pop up message or exit pop up telling website visitors about the event. They can click to find out more on the landing page.
  6. Create a special report to capture leads for people in your target market. Then send a follow up email telling them about the event.
  7. Write a post (or a series of posts) on your blog before the event. Write articles on the various topics you will discuss at the teleseminar.  Then place a teaser about the teleseminar in the article byline.
  8. Become a guest blogger by seeing if you can write guest articles for blogs of colleagues with a similar audience. Technorati.com is a blog directory to help you find high traffic blogs for your target market.
  9. Utilize article marketing and develop several articles revealing some of the biggest challenges people face in the areas your teleseminar addresses and promote these articles in article directories.
  10. Write a newsworthy press release that shares some tips, statistics, or a story about someone with the issues that your teleseminar solves. If you can tie into a trending news topic even better.  Then promote the press release on paid and free press release directories.
  11. Send promotional emails to your list. Create a series of 3-4 solo blasts promoting your event.  Each note can address a different area your virtual event will cover. Be sure to include the title of the event, date, description, and bullet points.
  12. Offer a special gift to people who attend the call and use it as part of your promotions. For example you may wish to give a big discount, do a drawing for a free product, a free seminar ticket, or give away a free ebook for all those in attendance.
  13. Recruit your friends to spread the word. Pull together your army of brand advocates, BFF’s, and close colleagues to mention the event on their blog, social media, and email lists.  Think about people within your circle of influence who already have relationships with prospects for your seminar. You can offer to repay the favor to them in return.
  14. Offer an affiliate program. If you will be offering coaching or a product at the end of the sales call, you can setup the teleseminar to be promoted by your affiliates.  Help them to be successful by giving them a tool kit of banners, blurbs, articles, solo blasts, and more. Kick it up a notch by creating an affiliate contest for the top promoter!
  15. Rock the social media. Create a series of posts to promote the event on Facebook, LinkedIn, Google Plus, and Twitter.
  16. Mention your event in Facebook Groups, Linkedin Groups, and forums that you belong to.
  17. Create a Facebook event. To create an event click Events in the left menu of your Facebook homepage, then click Create in the top right, then fill in the event name, details, location and time, and choose your privacy settings. Keep in mind that you must include an event name and time. Then just click Invite Friends to add friends to the guest list and click Create.
  18. Use targeted ad campaigns with Google AdWords, Yahoo!, Bing, Facebook, LinkedIn, or Twitter. You set the budget and control the costs of the campaign.
  19. Put a teaser in your email signature about your event.
  20. Promote it on teleseminar promotion sites. Some sites to list your event at include PlanetTeleclass.com, SeminarAnnouncer.com, CCUlearning.com, AllConferences.com, and Full Calendar.
  21. List your event on Craigslist. Craigslist is a great way to promote an event.To list your event, look for the events section.  Click where it says Post.  Choose Event as the category. Then simply enter your event date, title, location, and a description.
  22. Do a podcast tour. Look in directories like BlogTalkRadio for podcasts where you could be featured and mention your upcoming event during the interview.
  23. Record video tips and promote it on YouTube, Viddler, Metacafe, or iTunes.These could be short video answers to some of the most common problems your audience faces.  Do a survey or perform keyword research to get topic ideas.
  24. Create eye-catchy flyers. This will be handy as you are out meeting people at local networking meetings and talking about your event.  Hand them out to people at Chamber of Commerce events, Meet-Up groups, networking groups, tradeshows, Kiwanis, breakfast clubs, Lions clubs and industry associations.
  25. Offer to do a free speaking presentation for your local chamber of commerce and other local groups.
  26. If you attend a networking meeting, mention about your event and pass around a sign-up sheet for people interested in attending.
  27. Utilize newsletter advertising. Some ezine owners offer advertising space in their newsletter.  Find the right newsletters for placing ads so you are marketing directly to your target audience.
  28. Incorporate newspaper event listings. Conduct an Internet search for online community or event calendars for your area. Most local papers offer to promote your local event for free in their event calendar.  Submit the event 6-8 weeks in advance.
  29. Contact organizations whose members would benefit from your event and see if they would be interested in promoting the event to their members.
  30. If you have a pile of business cards, consider reconnecting with those people and offer them an invitation to your event.

If you are planning a teleseminar or webinar and would like help promoting it, eVision Media has helped speakers, coaches and consultants like you to boost event sign ups and make more money from event sales.

Ask us for information on promoting your next teleseminar, webinar or event.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Important Questions To Ask Your VA Before They Develop Your Website

Website developer at computer

I think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do.

VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor website updates and even helping manage campaigns to ensure all the moving pieces are all lined up.

But even with all the ways that a VA can help you out, there are some areas of your business that you have to be careful about and not just hand over to them, hoping things will miraculously materialize with little involvement from you.

One of those critical areas is the development of your website.

Lately I am hearing more and more about business owners having their VA (or business manager or even doing it themselves for that matter) put up their website for them. I’m going to assume it’s either because of the convenience of having someone on your team do it or because it’s more cost effective than hiring a website developer.

And it’s because of this that I feel compelled to express caution…. As mentioned, VAs can play a vital role in a business operations, but in my experience, most who say they can do your website for you have either:

  1. Installed a pre-built WordPress theme or two and have figured out how to install plugins, making them think this is all they need to know to put up a website.
  2. Got a buddy they will delegate the work to and make a profit off of the work done.

Sure, there could be more qualified VAs who know a bit more than that, but think about it, if they knew enough to be a web developer, then I would question why are they doing VA work and not developing websites for a living?

So before you say “sure” to having a VA put up your website for you, here are some questions to ask them first:

  1. Can they prepare an in-depth target market analysis so that it’s clear on who your website needs to appeal to?
  2. Are they well versed with Branding and Graphic Design? Do they know how to properly optimize images on your site so they download quickly on slower Internet speeds and smart phones?
  3. Do they know what kind of layout design that would best suit your business and target market?
  4. Are they knowledgeable in SEO? (Not just knowing about keywords, but all of the aspects that come with building an SEO friendly website.)
  5. What do they know about programming? If something went wonky, would they know how to fix it? Can they do any customization to your website beyond what is provided in the purchased theme?
  6. Are they aware of what makes a website responsive so that it looks proper on smart phones and other devices?
  7. Do they understand fundamental copywriting principles when writing for the web?
  8. Do they study marketing? What is their education, experience and do they understand your industry well enough?
  9. Are they aware of all the different features and functionalities that could be used to best enhance your site or do they only know a select few plugins?
  10. Do they know other CMS platforms other than WordPress that might work better for your needs?

Building a website requires someone with knowledge far beyond simply being able to install a WordPress theme. And in actuality, it’s rare that a single person possesses all of the knowledge and expertise required to create a fully functioning website.

These necessary skill sets range from brand and user experience design (UED, UXD and information architecture design), to HTML/XHTML, CSS knowledge and ideally some programming along with SEO expertise, copywriting skills, and of course, marketing know-how since your website is your central marketing piece of your business.

So before embarking on a website project, consider carefully all of the areas of expertise needed to create a successful website that is fully supporting your business and portraying it in a way that will attract your target market and convert them into buyers.

While having a website up is all that you think you need, the journey on how you get there is paramount to how functional and successful it will be. This is not the time to pass off this important component of your business to someone who is not fully qualified to do the work.

Instead, be actively involved in finding a qualified web developer or development firm to take you through the journey that will result in an excellent representation of your business and get you the results you’re wanting.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Being Present Is Not Optional In Today’s Age of Technology

Woman being present

As an entrepreneur, you are probably really great at setting goals, making a plan and taking action.

You can easily focus on your business and the success you envision. That is great.

But are you present in your life?

That means that instead of focusing on the person or situation right in front of you, you are busy thinking about your to-do list, your next big deal, finding clients, or how you could improve your next widget—worrying about the past or thinking about the future.

It means that you are often found on your phone or laptop during family and personal time, answering calls, checking emails, sending texts. Your mind is pretty much elsewhere than on the task at hand.

It means that you are missing out on your life as it sails by without you.

In my last article, I spoke about your relationship with time and how you can shift your perspective on time, so I won’t go into that here.

Today, I would like to share with you how you can be more present in your business and life.

There are a ton of benefits when you focus on the present. Here are just a few:

  • Increased enjoyment, happiness and FUN
  • Reduced stress and feelings of overwhelm
  • Better and more fulfilling relationships
  • Improved productivity (more things checked off your to-do list)

Being present is what you experience when you’re completely focused on this very moment right now. You are calm. Your mind is clear. You are decisive. You know what you want. You know what’s right for you. You are your best self. And, you are truly there for the people in your life.

How often are you driving while talking on a cell phone, or thinking about work problems, or what you’re going to make for supper? How often do you eat without thinking about the food you’re putting into your mouth? How often does your mind wander while doing other things, thinking about something you messed up, or worrying about whatever? How often are you having a conversation with someone important in your life but your mind is elsewhere?

The truth is most of us are elsewhere, most of the time, rather than in the here and now. Many people spend less than 1% of their time being fully present. The rest of the time, you drift in and out as your attention wanders.

Your mind may even seem to be out of control at times. Honestly, I am not perfect at being present. I don’t do it all the time either. But I can say this: I’ve been practicing being present for awhile now. I’ve gotten better at it and you can too.

Give yourself permission to enjoy the present.

Being present means learning to live as if you have nothing to hide, nothing to prove, and nothing to lose. Your mind, body, heart, and soul become one in that one moment. Time slows down and you are truly connected to the moment and the people around you.

Did you know that the definition of eternity is the present moment?

It has never NOT been the present moment—the only time that is real is now. The past and future are merely ideas in our mind. No one can do anything real in the past or future—at least not yet. Only the present. It may seem a difficult thing to wrap your brain around but it’s merely a logical fact.

Your ability to be present truly depends on having GOOD BOUNDARIES. If you have poor boundaries, you will constantly make excuses and either lash out at others unjustly or you will be passive and let others run all over you. Are you the passenger or the driver of your life?

When you are the driver, your focus is on self-control and self-responsibility. You don’t control others, nor do you let others control you. I learned that lesson the hard way. I used to let others control my life–I wasn’t aware I was doing it, but I was. It wasn’t until I took total control of my life that things started to improve.

Being present begins with being AWARE of when you are trying to change the present moment and when you have checked out and are in the past or future.

You’ll become suddenly aware that you aren’t paying attention to a conversation. Or maybe you are on the phone during a family dinner and suddenly realize that you missed out hearing about everyone’s day. Or while you are supposed to be watching your child’s soccer game, you are really working on that report and realize you just missed your son or daughter score their first goal.

It doesn’t have to be like that.

There’s no single method that will get you better at being present. I don’t have a magical formula or pill to get you there. However, I do have one word that I often tell my kids when they’re learning anything new: practice.

I guarantee you won’t be good at it at first. Your mind will wander, or you’ll do a lot of thinking about what you’re thinking, and whether you’re thinking it the right way, and whether there is a right way, etc. etc., until guess what? You’re no longer in the present. That’s completely normal. We all do that; I do that.

Don’t beat yourself up. Don’t get discouraged. Just practice.

So here is your assignment for today. Write down situations where you can start to be more present (e.g. family meal time, conversations with your significant other and those you love, during your workouts, etc.). Then practice every day. Do it in the morning. Practice it while eating breakfast—savour every bite. Do it with your evening jog or walk—feel how your body responds. Do it when you talk with someone—look them in the eye and focus on the conversation.

Every opportunity you get, give it your full attention and practice.

(Here’s a pro tip: Put away your cell phone when you need to be present in a conversation or family time. There is nothing more damaging to a relationship, then when someone is obviously not even trying to pay attention.)

You’ll get better. I promise. Make focusing on being present a habit. If you make it your focus, I guarantee you’ll get better at it. Try it for 30 days. It’s the best method for forming new habits.

I’d like to point out that there is no failure.

I can pretty much guarantee you will mess up, but that’s OK, because it is impossible to mess up. The only thing that matters is that you practice, and over time, if you keep doing it, you will learn to focus on the present more often than you do now. You cannot fail, even if you stop doing it for awhile. Doing it at all is success. Celebrate every little success.

Of course, there are times when you need to analyze the past or plan for the future; there is no way you could stop yourself from thinking about the past or the future anyway. However, with practice, you can focus on the present more than you already do.

When you are truly being present, you are tuned into your life and the lives of those around you. You are living fully. And there is nothing better than that.

Do you struggle with being present? I’d love to hear your biggest take-away after reading this article, share in the comments section below.

Heather

Heather Wilson

About the Author, Heather E. Wilson

Need help? Would you like to learn more ways to avoid burnout, add more fun, more success, and more joy into your life and business? Heather E. Wilson, is a certified transformational coach, author and international speaker who loves to share her passion for helping you take charge of your life and business so that you can have the success and fun you've always dreamed about.

Go to HeatherwilsonInternational.com to view more of her free training and to receive a copy of her FREE ebook: The Burnout Principle.


10 Steps to High-Converting Landing Pages

High-Converting Landing Pages

Want to know the secret to building a list of ready-to-buy prospects?

It all starts with building an effective landing page.

Whether you are hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page is what’s needed to get visitors to participate.

This is a very effective means to capturing leads for your business and if done correctly, you should see a high conversion rate.

Here are the keys to building a high-converting landing page:

  • Start with a clean design – Your landing page should be simple, effective and focused. A landing page with balanced “white space” makes it easier for visitors to focus on the message, which will boost conversion.
  • Add a powerfully descriptive headline/subheadline – It’s worth taking the time to craft a well-written headline! A solid headline is like “bait” to snag the reader’s attention and lead them into the rest of the copy. Write a bad headline, and you’ve already lost the reader.

    Next add a subheadline that provides additional information that makes your headline even more juicy and tempting.

  • Kick it up with pictures – Adding images will make your landing page more eye-catching. Plus it helps draw readers down through the page. Choose images that are highly relevant, complements the headline and sparks emotion.
  • Identify their pain – It’s important to identify the reader’s pain with descriptive, emotional words that capture the conversation going on in their head. The basic emotional pain points to consider involve the core human needs for survival, belonging, achievement, and helping others. For example people care about making their lives easier, being pain free, saving time, saving/making money and avoiding frustration.
  • Present your solution – Introduce what you are offering that will cure their pain or alleviate their struggle. It’s important to describe the value of your offering and what is does so that it’s clear on what they’ll get.
  • How it relieves their pain – The next step is to show how their need will be satisfied if they try your solution. This is your value proposition.  Add bullet points for the benefits that they will gain in simple language.  Check to make sure it’s consumer-oriented (and not about you or using too much industry jargon.)  After each point you make ask yourself “so what”.  The answer will keep it focused on why it’s valuable to them.
  • Create a call to action – Place a call to action both in wording and a graphic button. Use big, bold, clear wording that directs them sign up or buy.
  • Stick to the bare essentials – Less is more. It’s important not to have extra links, visuals, or wording that distracts from your goal – getting them to sign up. Having a “stand alone” landing page that doesn’t include your website’s complete navigation or other distractions can keep viewers focused on the message and the offer.
  • Add formatting that makes the page scannable. Add colour, bolding and italics to help lead readers down the page. Very few people will read your copy word for word, so make sure they get the big picture clearly with just a quick glance through effective formatting.
  • Test and tweak– Testing makes perfect. Little differences like colour, headlines, and images can make a huge difference in conversion rates. Doing a small A/B test with 2 slightly different designs will help you identify the best converting page to use before you promote your offer.

Take advantage of these tips to help you to create a high-converting landing page.  A few simple adjustments can make a dramatic difference in boosting your conversion rate.

The result is a lead-capturing page that can boost sign ups and increase sales.

Do you have a landing page on your website? Share below what your biggest takeaway was from this article, we’d love to hear your thoughts!

To your success,

P.S. If you want to learn more about marketing strategies, consider joining our live monthly Social Blast group coaching program where I cover these topics and other Social Media strategies to help build your business. Learn more here: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Action-Steps Entrepreneurs Can Do To Prevent Loneliness

Lonely Woman Staring out Window

When we heard that entrepreneurs are the loneliest group of people, it really struck a chord with us.

Even though my business partner, Karen Halseth, and I know that we are blessed by our friendship and professional relationship, we still recognize the trap that so many entrepreneurs fall into.

Perhaps, without the seeming security of structured employment (a J.O.B.), an entrepreneur feels unable to say ‘no’ to what ever is offered or perhaps feels driven to work around the clock?

I know that this was our reality in the early days.

Work was the priority and intimate relationships and friendships suffered as a result; harder to spot were the health risks of loneliness. Dr. Sanjay Gupta says, “Loneliness is an invisible epidemic that affects 60 million Americans. Everyone feels lonely at times in their lives, but chronic loneliness poses a serious health risk.”

These health risks include: increased stress and aging, the risk of early death increases by 45%, and the onset of depression.

Another reason for choosing to isolate oneself may come from feelings of shame or vulnerability.

You might think you should be able to figure out how to make your business successful on your own. This may be a holdover from corporate life where male values of autonomy are used in goal setting.

Another masculine value of competition versus collaboration may also be getting in your way.

There are numerous benefits of collaborative learning such as increased retention, the development of social interaction and higher self esteem, but let’s talk about collaborative creativity.

It’s a well-known fact that by optimizing the value of a cohesive team we can accomplish breakthrough performance.  In fact studies show that the mere presence of other people stimulates creativity and performance!

Just bringing introverts and extroverts together, or different age groups, left and right brains, and both sexes, can stimulate the expansion of an idea or outcome.

So why do we resist?

Well-known author, Carolyn Myss, said, “We evolve at the rate of the tribe we are plugged into.” Put another way, “Whom you hang out with now has a lot to do with where you’ll wind up later.”

Here are some suggestions you can do to overcome entrepreneurial loneliness:

  1. Find your tribe: It can take a while to find your tribe but it’s well worth the effort. You’re looking for a group of people who are interested in what you are interested in, and an environment where you feel seen and valued for being yourself, that encourages conversation and connection.

    Be courageous and curious as you visit different groups in your area and be willing to tell the truth. The body doesn’t lie! If you feel dread in entering the space or find yourself judging everyone, trust yourself – this is not your tribe!

  2. Seek out mentors: It’s also tricky to find a mentor if you are an entrepreneur. Essential in a mentor is the ability to see you as an individual and not to try and ‘cookie cutter’ you into their model. Take time to get to know the person you are considering.

    Ask questions to determine who they are, how they do things, and if possible, watch them in action. The biggest factor for us is, “How do I feel before a session with my mentor, during and afterwards?” At the end of your session, you should be feeling strengthened not depleted.

  3. Reconnect with your friends: It’s not about the quantity of your relationships, but the quality. The antidote to loneliness is the level of authentic sharing. Most of us only have a small handful of close friends.

    Research shows that it is the deeper level of talking and connection that positively affects well-being. Reach out!  Yes, it’s one more thing to do to make the effort to connect with your friends but if you feel heard you feel better and your work is enhanced.

  4. Make new friends: If you have lost touch with past friends or have moved away from one another, there are places where it’s easier to connect with others. People bond more easily as students, for example, so join a writing class, a personal or professional growth course. See who is drawn to you and whom you are drawn to. Notice how you feel around their energy. Take your time. Allow relationships to grow organically.

  5. Be a part of something bigger than yourself: Explore one of your favorite causes by asking how could you get more involved. It’s interesting how we get by giving!

    Who knows who you will meet as you invest a percentage of your time in giving back to others.

  6. Don’t hide out! It may be a stretch to break old habits but as we all know, if you do what you’ve always done you’ll get what you’ve always gotten.  And, as we’ve often said, “This is not a going it alone lifetime!”

If you resonate with the information shared above, you are ripe for change. Pick one or more of the six suggestions and take the plunge!

If you feel like sharing your ideas for overcoming entrepreneurial loneliness, we’d love to hear from you!

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!