eBusiness Blog

How To Get Rid of Limiting Beliefs Holding You Back from Success

I Can Belief

Every business entrepreneur at some point in time has limiting beliefs that hold them back from the massive success they are seeking.

Often your limiting beliefs are unknown to you until you recognize that you are not attracting the abundance you want in business. You might even notice that you are feeling crappy in your business and all the passion that you once had is gone.

So what’s going on?

Where did those debilitating beliefs come from?

How do you get rid of them?

Well some of the answers to these questions reside in understanding how the Law of Attraction works. If you have read my previous articles you know that the job description for the Law of Attraction is to Match Vibrations.

And in doing its job even when you have limiting, negative beliefs you actually attract more of them. You could be attracting negative people as well as situations. These limiting beliefs hold you back from moving forward – they block your energy from flowing and they block your creativity.

In the Abraham Series, Esther Hicks says this about a BELIEF:

A BELIEF is a thought that you think OVER and OVER.

A BELIEF is a thought that you think OVER and OVER.

A BELIEF is a thought that you think OVER and OVER.

And when we talk about a limiting belief as an energy block we know there is a really BIG GAP from what you desire in your business and what you actually have.

Sometimes you know there is a limiting belief because you may say it, or you may feel it in the form of discomfort or some real pain in your body. And sometimes you may not even be aware that you have a limiting belief.

These are two of the best ways to UNCOVER a Limiting Belief:

  1. Notice where you SAY either “I can’t do this BECAUSE…” or “I would try that new idea BUT…”

    Ultimately these are all EXCUSES that you are making up in your mind that you can’t have something or do something. Your role is to dig deep and see what is behind this negative self-talk.

  2. Notice how you FEEL about what is going on in your business.

    For most people a limiting belief is something they have just become used to and they tolerate the outcome of their belief. They don’t necessarily like it but they just aren’t prepared to do anything about it. That’s fine; I would just ask you ‘How is that working for you?” In more serious cases energy blocks may be affecting your health and therefore your livelihood, you may need to seek professional help.

These are some questions to ask yourself to REMOVE a Limiting Belief:

  1. Who told me this?
  2. Do I believe this to be true now in my business?
  3. Is anyone on the planet successful at what I am doing or want to do?
  4. Is there anyone on the planet having or doing what you want now?
  5. If so, how many today, yesterday, tomorrow, next week, etc.
  6. Am I ready to let this one go right out the door?

Use the Law of Attraction to find EVIDENCE of the success you want in your business. Once you find it you will be raising your vibration and creating new unlimited beliefs where all things are possible.

Another technique that you might also want to use is EFT (Emotional Freedom Technique) to release some of your blocks. EFT works by releasing blocks in the energy body. These blockages show up in our life as pain, negative and painful emotions, limiting beliefs and painful memories. By tapping on specific meridian points you can release the energy and the block.

The tapping technique involves you determine on a scale of 1 – 10 how limiting the belief is, say your statement out loud such as “Even though I am afraid to (you fill in the blank here)… I completely and deeply love and accept myself. You can use 2 or 3 fingers and tap 3 times on the 8 places on your body. Once you have finished if you feel complete and your energy stress is lowered then you are done, if not do it again and relax.

Another thing that you may just have to do is eliminate some people from your life if they are putting your ideas down or not a good business associate. It takes courage but I guarantee you will feel a whole lot better about your business without naysayers dragging you down with their limiting beliefs!

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is an international Empowerment Mentor. Her mission is to educate, inspire and empower women entrepreneurs. She knows what starting up a small business takes and how to get it to the next level. At 50 she left a high-paying corporate job and became a successful 6 figure entrepreneur.

She believes the journey to living a fulfilled life is found through your mind-body-spirit connection. As a Certified Law of Attraction Trainer she teaches her clients how to use LOA tools to build a business by working on their 'mind'. As a Certified Sacred Gifts Guide she helps women discover their sacred gifts so they feel more connected to 'spirit' and are aligned to their purpose. Being an Emotion Code practitioner allows Dana to release trapped emotions lodged in the 'body'. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

The Ugly Truth: Why SEO Isn’t Driving Sales for Your Website

SEO: Search Engine Optimization

7 Things you can start doing now to turn that around

It’s been said that you can lead a horse to water, but you can’t make him drink.  This is certainly true in marketing.

While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t lead to greater sales.

After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive sales for your business.

What SEO Is

SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings. Basically that means that when your customers type keywords related to your business, that your website comes up higher in those search results.

There are many approaches to SEO.  Three common ways include:

  1. Optimizing the main pages of your website
  2. Link building
  3. Creating keyword-rich content

Google (and other search engines) loves websites that are highly relevant for a given keyword phrase.  So the key is to create valuable content that is optimized for a popular keyword phrase.

Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.

What SEO Isn’t

SEO does not guarantee you will get more sales or lead conversions. It’s sole purpose is to get people to come to your website only.

However, driving traffic to your website with SEO is only half the battle.  It’s also important to make sure your website is designed in a way that converts those leads into sales.

When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

How Do You Improve Website Conversion?

This is where it really pays to hire a marketing firm to analyze your website.  While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.

Here are 7 ways to unleash the selling power of your website

  1. Capture lead information. Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up.  This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.
  2. Make it simple. Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs.  Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.
  3. Build trust fast. First impressions are critically important.  Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.

    You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics.  Add contact information on your website so customers can ask questions and overcome their objections.  A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.

  4. Build rapport. Not every visitor will buy right away.  The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in    They might not trust you yet so offer multiple options that help potential customers stay connected to you.  This can include social media, consistent newsletters, and/ or a blog.
  5. Add incentives. Create an exit page that gives a special offer before they leave the site.  You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more.  Email them a special introductory discount thanking them for being a new customer.
  6. Keep it focused. A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.  It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.
  7. Develop a cohesive strategy for each product. Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy.  Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.

SEO and Website Conversion – The Winning Team to Sales Growth

If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion. 

Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Reasons Why You Should Think of Your Website As a Bakery

Bakery Window Dressing

When I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was!

Oma Preckel at Lillouette BakeryI remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with all my might that Oma would share a morsel or two with her favourite granddaughter. 🙂

Of course, from a 10 year old’s perspective, I didn’t look at their bakery as a business, but a place of awe and wonder where delectable, mouth watering pies and pastries were miraculously created.

Miraculous my foot!

Looking back, I now can fully appreciate the very long hours they worked, the sacrifices they made, and the expertise they used in order to build a successful business.

They were also masterful at grabbing passer-by’s attention and drawing them in with the seasonal window dressings and the welcoming aroma that only a bakery can produce.

Using their storefront as the central focus of their business, they made sure that anyone who walked by would notice them, see that they were a world-class bakery and would not be able to resist the urge of entering to see what they had to offer.

Your website should be doing the same for your business.

It’s your virtual storefront…

It’s what your prospective customers and clients go to in order to check you or your products/services out…

It’s standing in a virtual landscape among millions of other websites, visible 24 hours a day, 7 days a week, giving everyone an immediate impression about you…

Why is this so important? Here are 5 huge reasons to consider:

  1. Just like a bakery’s building façade, if your website looks just like everyone else’s (meaning a typical WordPress template or common theme that everyone else is using), then prospective customers will pass you by because nothing caught their attention and drew them in.
  2. Just like a bakery’s front window, if your website does not showcase the products or services that you offer in a way that appeals to your target market, they will not stick around long enough to find out how great they are.
  3. Just as location is important for bakeries, so is your search engine positioning. If your website has not been properly optimized for search engines to find and rank you higher in the search results, then it becomes a ghost town because no-one will know it exists.
  4. Just like a bakery’s continually changing window-dressing, a website needs to have updated content on a regular basis to consistently draw in new visitors. Updating your website on a regular basis not only tells your prospective clients that you are busy and on top of what needs to be done for your business, it also tells the search engines the same message and you are rewarded with higher rankings.
  5. Just like the welcoming aroma of a bakery, your website also needs to come across as inviting to your prospective customers. If they “enter” but don’t feel the love, they will get the immediate impression you cannot provide a solution for their particular problem and they are “out the door” to seek out a competitor who can.

Opa Preckel at Lillouette BakeryAs you can see, it doesn’t matter that my Opa was a master baker and Oma created amazing puffed pastry, if they didn’t pay attention to their storefront and ensured people on the street knew they existed, they would never have been as successful.

And the same applies to you.

If you are in business, then treat your website as if it were a bakery storefront. This is not the time to go cheap and throw up a template site and say it’s “good enough.” Nor is it the time to get a website built and then leave it abandoned, never doing any updates or SEO optimization.

What you think you are saving now will cost you far more in the long run by losing all the new customers you could have had but were turned off when they visited your site; by wasting all the hours you probably spent putting up your website yourself when you could have been out making sales instead; and by progressing at a snail’s pace, fighting for every sale you can get instead of making it an easy and effortless decision for your prospective clients to purchase from you.

It’s important to keep in mind that your website is not just a place to tell people about what you do. It’s an opportunity for you to provide an experience for your potential customers, laying out the red carpet for them and, just like the bakery, making it irresistible for them to enter because they already feel like they know, like and trust you just from that first impression they get.

If you’re looking for help to get your website to the point of being as successful as you want it to be, I’d be happy to help! Contact me today to help determine what you need.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What Lions, Hippos and Hyenas Taught me about my Business

Lioness

Hyenas, yuck.

Who would want to be a sneaky, scavenging, underhanded hyena?

I used to hate hyenas. You’ve seen them steal hard-earned food from lions in nature documentaries. You’ve seen them conspire with Scar and decimate the Pride Lands in “The Lion King.” And that cackling “laugh.”

Hyena in the mudThey’re just so creepy.

You know what? That underhanded creepiness that we hate about hyenas is really a reflection of what we fear in ourselves.

Hear me out for a minute.

What you love about lions—their grace, their nobility, their beauty—is what you aspire to in yourself.

What you love about hippos—their earthiness, their easygoing nature, their adorable awkwardness—is what you accept in yourself.

But everything about hyenas—how they skulk around, how they take what they haven’t earned, how they look so freaky—is what you’re trying so hard *not* to be.

You want the power and the grace of lions and the easygoing nature of hippos, while you fear the underhandedness of hyenas.

Of course, I’m speaking metaphorically here. Unless you’re animal-centric like I am, you’re probably not consciously thinking, “I’ve got to be more like a lion and less like a hyena.”

The thing is, as powerful as these metaphors are, they’re also a great source of misunderstanding—about the animals AND about yourself.

Lions and hippos and hyenas aren’t everything you think they are. They’re much less and much more.

Just like YOU.

Everything you think about yourself, the image you hold of yourself, the identity you carefully fabricate—you are none of it and all of it.

You *are* the grace and the beauty of lions.

You *are* the earthiness and the adorable awkwardness of hippos.

And, yes, you possess the potential for the skulking, sneaking, stealing underhandedness of hyenas.

It’s all part and parcel of your true power. It never comes with all “good” and no “evil.” It’s none and both and everything wrapped into one big beautiful mess of a human life.

You’ve probably heard that male lions will conquer a new pride by defeating the ruling males, killing the cubs and then mating with the females to establish their own breeding line.

Yes, the noble lion pillages, rapes and plunders.

hippo entering the waterIt’s not just lions. Male hippos do the same thing. Can you imagine?!?

Yes, those lovable and adorably awkward hippos will conquer a new pod by defeating the males, killing the babies and raping the females.

A little more bad news about lions: Did you know that they don’t just hunt, they also scavenge and steal from other predators—just like hyenas? It’s true. How’s that for nobility?

Now that I’ve ruined lions and hippos for you, let’s elevate hyenas a bit.

Sneaky, underhanded hyenas live in matriarchal groups, led by an alpha female. They do not conquer other groups and kill their babies. Yes, they will scavenge and steal, but they are also powerful, strategic hunters—often even better hunters than lions.

Hyenas are actually pretty awesome. Living in matriarchies like they do makes them a lot like elephants.

You love elephants, right? It’s time to start loving the smart and strategic hyena, too.

Now that we’ve cleared up some of the misunderstanding about these animals, let’s clear up some of the misunderstanding about yourself.

I said that what you hate about hyenas is what you fear in yourself.

You want all the beauty, grace and power of the lion but none of the scavenging and stealing that you associate with hyenas.

Cutting yourself off from part of your power cuts you off from all of your power.

It’s like having an 8-cylinder engine in your car but using only 2 cylinders. You may as well not have those other 6 at all.

I understand the fear that comes with powerthe fear that your smarts will turn into trickery, that your strategy will become manipulation, that your ambition will lead to unearned riches. Instead of learning how to manage these very real possibilities, you block your power, extinguish your passion and cut yourself off from who you really are. I know because I’ve done it and still notice myself doing it sometimes.

That’s why it’s so important to pay attention to our fear.

Fear is never a “one and done” or even a “5 steps to banish fear forever” type of thing. It is an ongoing process. Even as I teach other people how to manage, learn from and release fear, I continue to work on it in myself.

When I was on safari in Kenya and Tanzania last month, I found myself constantly wondering, “Where am I cutting off my full Lion power? Where do I need to bring in more Hippo power? How has being afraid of my Hyena side kept me stuck?”

I discovered that I wasn’t using the power of my pride—both literally and figuratively.

I haven’t been taking advantage of having a strong network of connections. I’ve been trying to do everything alone, while lions know that there is more power in the group.

I also realized that I haven’t tooted my own horn when I should. I had fallen into the trap that so many women do of being dismissive of my accomplishments.

Self-deprecation doesn’t get you noticed. And when you’re an entrepreneur, you must get noticed.

They Hyena side I’ve been afraid of also has to do with strategy and connections. I usually feel as if the only way to ensure that I’ve “earned” something is to do it all myself.

I’ve been hesitant to reach out to potential JV or promotional partners out of fear that they would think I was trying to get something for nothing. Of course, this fear has completely ignored the value I’d be bringing to them.

Be a lion. Be a hippo. Be a hyena. You don’t have to pick just one. Be all; fear none.

How about you? Where are YOU cutting off your full power, running on only two cylinders, being stuck in fear in your business?

Share with us in the comments section below:

keckert060LRsm

About the Author, Kelly Eckert

Kelly Eckert is an author, professional speaker, and shamanic leadership coach. She is a graduate of Harvard College with a bachelor's degree in biological anthropology and Tufts Graduate School of Arts and Sciences with a master's degree in biology.

Kelly is a certified MentorCoach® and a certified coach member of the International Coach Federation. She is the creator of the Fear Releasing Method™ and Coaching with Animal Archetypes™. Kelly speaks nationally and internationally on the topics of fear and unleashing the animal within. Her latest book, What's Your Spirit Animal?, is now available. Find out more at kellyeckert.com.

 

What Your Business Needs to do to Achieve Greater Success

A Remarkable Purple Cow

Why Your Need to Be More Like a Remarkable Purple Cow to Stand Out

Have you heard of “ The Purple Cow” book by Seth Godin? If not I highly recommend you grab a copy and give it a read.

It’s not a new book by any means, it’s been around for many years. However, its message is still just as important now as it was several years ago when it was first written. After reading this article, you’ll learn my take-aways on how the cow, the purple cow that is, can send your business over the moon if you dare to get rid of the old marketing models and start embracing… well… purple.

How do you define “remarkable”?

Is it something extraordinary? Something that took you off guard that you didn’t expect to happen? It could be something unusual or noteworthy but at the end of the day, it’s something that makes you take notice.

What can you say about your business that is remarkable?

Ever since reading The Purple Cow, I’ve been on the look-out for “remarkable” and have been pleasantly surprised to see it pop up in all kinds of places.

As an example, Daniel and I were out having lunch and we noticed a patron walk into the restaurant. He was greeted by the server and before he could tell her anything, she was telling him what his order was going to be. All he needed to do was nod and smile and find his favourite spot to sit and await for his food and drink to arrive.

That’s remarkable.

Every once in a while I get my toes done at Undine’s Retreat Day Spa in Chilliwack. Even though they are a client of mine, I know that they treat everyone as special as they do me. Of all the ways they make their clients feel like they are VIPs, my favourite (now don’t smirk) is the wonderful piece of chocolate I’m given with my green tea.

Ah… now that’s remarkable.

Why are these examples remarkable? Because not everyone offers that kind of service.

Not everyone goes out of their way to make their clients feel special. Do you?

This is your opportunity to not be in that category of “everyone” and think about how you deal with your clients. How can you be more remarkable?

Here are just a few areas to explore:

  • Offer exceptional customer service (like always answering your phone in a friendly manner or sending hand written notes of gratitude as examples.) I know that our success has been greatly attributed to this one key factor alone.
  • Offer a unique product or service that can’t be found elsewhere. I don’t mean inventing something brand new, but taking what is “good” and making it remarkable by adding an extra touch, like a new bonus feature or something else that no one else is offering.
  • Create a unique way of presenting your business to the world that zeroes in on your unique brand offering. Take Linda Jane’s Creative Music Factory as an example. Linda is as unique as they come and her brand portrays her style and personality to a “T”. People know exactly what they’re going to get if they hire her and they definitely know it’s not some staunchy piano teacher with a ruler in hand!
  • Become the cheapest, fastest, hottest, coldest, most efficient, loudest, easiest… you get the idea. Explore the limits of possibility with what you offer.
  • Zero in on a niche fraction of your market and cater specifically to them. Make them feel special and become the expert for that group.

Once you have come up with some ideas and start to introduce them, next you need to ensure that what you do is measurable so you can see what is working and what isn’t. Don’t dwell on the misses and keep enhancing and building the hits.

Your customers will love you for it and your bank account will grow!

Share below some stories of when you found a business to be remarkable in some fashion. What made them remarkable and did it make a difference on how you thought of them? How can you learn from that experience and infuse it into your own business? Do tell!

Remarkably,

PS, here’s the link to purchase The Purple Cow book via: Amazon.ca or Amazon.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".