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How To Leverage Your Money Personality To Grow Your Business

Human hand with a pot watering growing money tree

Money and business are inseparable – knowing your money personality will give you the insights to run your business in a way that taps in to your strength and help you put measures in place to mitigate your challenges.

I do a lot of money mindset work with my clients. After they gain awareness of their money personality and how each archetype interacts with the others, they are able to hone in on opportunities that plays to their strength and comfortably say “no” to projects that are not tapping into their gifts.

The best part is, they no longer feel that they have to do everything everyone says so they can allocate time, effort and resources to do what’s right for them (and delegate the rest!) – cutting a lot of overwhelm out of how they run and grow their businesses.

Moreover, when you understand and accept your archetypes, you no longer beat yourself up for not “measuring up” to things that are not your gifts, and start appreciating your very own blend of genius. This creates an important mindset shift that will help open up more possibilities.

In this 2-part series, I am going to share with you the 8 Money Archetypes – their characteristics (so you can identify if that’s you), as well as their strength and challenges in business. If you want to be absolutely certain about your own blend of money archetypes, you can download a free assessment kit here.

Before we dig into each archetype, here are a few things to keep in mind:

  • We mainly work with your top 3 archetypes – the top one is most prominent, and the second and third will serve to support your top archetype to attain its highest expression. (We also use the last one in deeper work such as overcoming resistance.)
  • No one archetype is better at business or has the ability to create more wealth than others. You will be able to generate wealth when you tap into the strength and live to your archetypes’ highest expressions.
  • You are not doomed by your challenges – always remember that your gifts are stronger than your challenges.

In today’s post, we will review 4 archetypes, and we will go over the other 4 in our next installment:


Your Characteristics:

  • You are careful to live below your means;
  • you feel a great emotional connection about saving money;
  • you feel anxious, worried or reluctant about spending money;
  • you like to be frugal;
  • you rarely carry debt;
  • you are amazing at saving money;
  • you may be driven to save out of fear of being dependent or losing personal freedom.

Your Strength in Business: You know every single penny coming into and out of your business and you are excellent in managing your money.

Leverage Your Strength: You have the discipline to create financial independence and won’t “lose your pants” to some risky ventures – go ahead, take some calculated risks. If you end up in bad debt then I recommend to get debt management plan solution, this is the best way I have seen people get out of debt.

Your Potential Challenge: Obsessing with numbers and losing sight of what is important (what do you want your business to do for you?)

Overcome Your Kryptonite: Develop “trust” and let go of the inner control freak. Remember, money is just numbers if it’s sitting in your bank account!


Your Characteristics:

  • You are attracted to unconventional or alternative ways of making money;
  • you are more about social justice and leading a movement than making money;
  • you may feel a love/hate relationship with money;
  • you find yourself relying on others for financial support from time to time;
  • you inwardly feel vulnerable or insecure about your ability to create income;
  • you find it easy to empower others to believe in themselves;
  • you are talented at attracting money in unusual ways;
  • you never seem to have enough money to support the causes that are important to you.

Your Strength in Business: You are a visionary and you can come up with a ton of awesome ideas.

Leverage Your Strength: Inspire others and develop a loyal following by sharing your big vision.

Your Potential Challenge: Overwhelmed by all the ideas you come up with and losing touch with the practical, day-to-day income-generating activities.

Overcome Your Kryptonite: Develop a filter – a set of rules – to vet your ideas so you prioritize the income-producing projects that are aligned with your vision.


Your Characteristics:

  • You value money as a tool to achieve the status, image and recognition you want;
  • you have no problem spending money to enhance your image; you love to stand out in the crowd and impress people;
  • you often have a charismatic or magnetic personality; you may project an image of wealth and success that might not match your bank account balance;
  • you love being recognized for your generosity; your business often includes a lot of visibility, celebrity or making a big impression;
  • you may feel that by showing wealth you can protect yourself from the negative opinions or judgment of others.

Your Strength in Business: You are the “big shot” and you are very comfortable being in the limelight.

Leverage Your Strength: Use your charisma and visibility to lead and inspire.

Your Potential Challenge: You may spend money lavishly on things to keep up the appearance.

Overcome Your Kryptonite: Trust that you will be loved and accepted even if you are not putting on a show.


Your Characteristics:

  • Your connection to others helps you create long-term relationships that can generate income;
  • you are happy when someone else is making financial decisions for you;
  • you care more about heart to heart connections than about making money;
  • you are optimistic about money situations although you may avoid facing them at times;
  • you may at times feel disempowered or inadequate about money.

Your Strength in Business: You are the master in building relationships that leads to long-term benefits and profits.

Leverage Your Strength: Pump up your effort in networking, doing joint venture partnerships for list building, product launches and referrals.

Your Potential Challenge: Not having an empowered voice around money.

Overcome Your Kryptonite: Work on your money mindset and get to the core of why you may be uncomfortable around money talks.

In our next installment, we will look at Maverick, Nurturer, Romantic and Ruler.

Applying this information to your personal circumstances will open up a whole new perspective for you to relate to money and how you grow your business. Again, if you want to be absolutely certain about your own money archetypes, you can download a free assessment kit here.

About the Author, Ling Wong

Ling Wong

Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, Ling Wong helps Maverick Entrepreneurs nail their message, claim their superpowers and muster up the GUTS to monetize their Truth so they can build a purposeful and profitable Personality-Driven business that is a full expression of their creativity and individuality.

Ling helps her clients claim their entrepreneurial identity and architect their personal brand story, then translate them into offerings and marketing communication that sell through her intuitive yet rigorous iterative process born out of her Harvard Design School training.

Find Ling and download her free "Monetize Your Truth" Mindset + Marketing training bundle at

Why nasty, bulging, ugly deficiencies prevented me from doing what I told my clients to do

Photography shoot prep with makeup and video
“Why do you think you’re not pretty Sue?”

I was asked this by a long-time client and friend after I was sharing with her how difficult it was for me to get professional photos done and posting several of them on Facebook. I must have said something that gave her the impression I didn’t think I was pretty. Do you think the way I visibly cringe even at the thought of getting my picture taken gave it away?

More on answering that thought-provoking question in a moment but first, I wanted to share the reason why I FINALLY got the photos done.

Ever heard of the saying, “Do as I say and not as I do”? I was getting tired of saying that to clients when I saw their beach-clad photo or one of their kids as a representation of their brand on social media.

How could I keep telling them to invest in professional photos when I could barely get nerve to put up a photo taken of me at a party from eight years ago?

It was the only photo that I didn’t gag on when I saw it, so  I used it. For a long time.

Last year I broke free from that old photo and had our videographer snap a few shots of me when we were doing a shoot for a client.

I used that one for about a year.

Why did it take me so long to finally invest in a proper photo shoot with a professional photographer? I guess I was waiting…

Waiting for some miracle to happen that I would suddenly be OK with seeing myself in photos.

Indeed, I hate seeing myself in photos. Period.

All I see are the nasty, bulging, ugly deficiencies. You know the kind I’m talking about. (And if you don’t, consider yourself very lucky!)

But one day I came to my senses and realized that I’d never realistically get to that point of being free from those oh so many deficiencies, so made the decision to, someday, find a local photographer and get my professional photos done.

At the same time, I also decided I would get my make-up done… I theorized that make-up can mask all kinds of nasty, bulging, ugly deficiencies… along with the right lighting and at the right camera angle of course.

And lo and behold, in walks to my life a local make-up artist, Judy Doduk of Judy D Beauty who just happened to be partnering with a photographer, Taneane Tweale Photography to provide professional make-up and photography services for business entrepreneurs. (Gotta love how that Law of Attraction works!)

I was fully prepared to hire them on the spot. I was ready. Flaws and all. Just get it done and over with!

Except what they asked me instead threw me for a loop: they asked me to be their model for their promotional pieces for their joint venture!

Say what?


Be a model?

You are kidding right? Is this some kind of cruel joke?

Nope, they assured me I’d make a perfect model.

Scepticism aside, I agreed.

Big breath.

Why don’t I think I’m very pretty? As with many women, it started (and has stayed firmly embedded there) when I was younger where I was given nothing but signs and indicators that I was the definition of an ugly duckling:

  • I was bullied in school. I was called ugly on a regular basis, ignored, teased, taunted and all the other fun stuff that kids in elementary school think are good times.

  • My brother also bullied me. His idea of fun was calling me “Sueeeeey” (as in calling a pig),  calling me other choice, cruel names, and basically treating me as if I were a pest that needed to be squashed on a continual basis.

  • My Mom, being the frugal gal that she was, invested in the $1 gallon jugs of cream rinse for my hair. I don’t think my tangled, frizzy messed up hair benefited from that investment much.

  • And don’t get me started about my horribly dry skin (“Porcupine” was another pet name) and the big silver railroad track braces (which were no where near as cool as they are today!)

Shall I go on? I think you get the picture.

I grew up quite convinced I was not pretty, not by a long shot.

I’m not sharing this to get your sympathy but just giving some insight as to why I loathe seeing myself in photos.

Or shall I say used to loathe.

That’s until I saw the photos that Taneane and Judy took of me.

They stunned me. Truly.

Surely that’s not me… I don’t look like that… wow, did they ever pull out every trick in the book to make me look that way!

I was so overwhelmed by what I saw, I asked my social media followers to help me decide which ones to use:

WOW, the comments I received were once again completely against all that I have believed all my life! What an eye-opener! (By the way, E ended up being the winner!)

I must say, when I think back to the day of the photoshoot, during the whole process they made me feel pretty too! And we had so much fun; it was a remarkable experience and one I will treasure for a long time.

So now I can finally say to DO what I DO and if you haven’t invested in getting professional photos done for your social media profiles, marketing pieces and website, then please believe me that if I can do it, so can you!

The right time is right now.

Don’t wait to lose those 10 (or whatever) pounds.

Don’t wait to grow out your hair only to cut it short again anyway.

Don’t wait for the sky to turn yellow and for pigs to fly.

Just do it.

You will be amazed at how good you will feel when you see the finished photos.

You will also be amazed at how your business will benefit from having your professional profile representing it. Prospective clients will take you more seriously and will believe more readily that you are the perfect fit for their needs.

If you live in the Lower Mainland of BC, please do yourself a favour and call up Taneane and Judy and if not, find someone in your local area who will take good care of you like these two gals did for me.

You can thank me afterwards.

To your success!

P.S. What’s your reason for not getting professional photos done? And if you have, please share your experience so we can convince others to do it too!

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Negotiation: The Importance of Positive Business Interactions

Listening to clients via negotiation

As a lawyer and a mediator I find much of my time spent with the construct of negotiation. As an introduction, here are a few of my thoughts on this very wide and pervading concept:

All our businesses are interdependent with external forces and entities. Therefore, we as entrepreneurs need to be well equipped to have positive interactions with the outside world. Not many of us would have thriving businesses if all our energies were internalized with little regard for outside perceptions.

The reality is, that unless we have the most unique and sought after product or service imaginable, we must present ourselves to the world in a manner that brings business to our doors.

You might wonder what this has to do with negotiation?

Well, it has everything to do with negotiation, for this process starts way before most think it does.

We can all picture the iconic negotiation when buying a car or a piece of real estate. Images of salesmen running offers back to the manager or real estate contracts with crossed out prices and writing in the margin, come to mind.

However, negotiation really starts when you hang out your shingle.

It is a means of communicating with those who might be interested in using your products or services.
By putting a sign in front of your shop, you are presenting an invitation to the public to make offers to you. In law we have referred to this as an invitation to treat.

The process does not stop there.

All dealings with potential customers are a prelude to the final negotiation where an offer is made and accepted, rejected or counter-offered. From the point of initial interest, negotiation should be a seamless tool on the road to the conclusion of a sale.

One of the most important considerations is that the process is so multi-faceted that even small nuances in your business presentation are an understated part of this process.

Therefore; presentation, customer service, product quality and pricing all have their place in the eventual sale or non-sale. To consider that you don’t negotiate because there is no specific haggling over the stated price would be wrong.

You can view negotiation as the process that motivates and encourages the prospective customer to accept your invitation to treat, by making you an offer that you accept.

Negotiating is a tactical way of coming to a bargain and of entering a contract for sale of whatever goods and services your business deals in.

The tactical part of negotiating can often fill a book, but for right now, let it be said, that, an astute party will always consider process from a tactical or strategic perspective by analyzing their presentation, business relations, ease of accessibility, channels of approach and a myriad of other ideas that have the goal of assisting their sales and business bottom line.

By approaching these practices from a consumer’s mindset, you will make your business enticing and successful.

Aristotle once said,

Let’s also not forget that most businesses need to purchase goods and services in order to feed their own production capabilities so the shoe will often be on the other foot as we business owners bargain for those items or services that we require.

The epilogue to this short introduction to business negotiation is that we must remember that the next deal is just around the corner and how we conclude our business transactions will reflect how much return work we receive from the customer or those whom the customer will or will not recommend us to.

Happy negotiating,
Bryce Jeffery

About the Author, Bryce Jeffery

Bryce Jeffery

Bryce Jeffery has practiced law in BC for 28 years and been a commercial mediator for the last 14. Situated in Langley, he practices under the title, MB JEFFERY LAW and concentrates on conveyancing, mortgages, and wills and estates. Bryce's mediation practice makes him the most travelled mediator in BC with frequent stops throughout the interior, the north and Vancouver Island. He is also the author of Commercial Mediation, A Passionate Practice.

Visit his website at www.mbjlaw.ca to see how he can assist you and your business.