eBusiness Blog

Why Pinterest should capture your marketing interest

Woman holding tablet in Pinterest

Has yet another social media channel added to the list of “should be using” got your head spinning?  Me too! When I first heard about Pinterest, I  ignored the many articles and posts written about this “amazing” new social media tool… until I gave in and took a look to see what all the fuss was about.

That was a year ago and I’ve been using it ever since as a way to build my brand visibility and drive traffic back to our website.

To my surprise, I found it not only easy to get started, but also a little addictive! At its core, Pinterest is a glorified photo album that stores all of your collected images found on the Internet, from other user’s pins and your own photos uploaded from your computer.

The premise is that you “pin” an image or video to one of your “boards” that you have categorized to reflect a specific theme like recipes,  health, fashion or cool bikes etc. 

Each time you pin a new photo to one of your boards, everyone that is following you will  see it on their “wall” and can like it, comment on it, or even re-pin it to their own album if they want to keep it as a reference and/or share it to their followers.

But how does it relate to business marketing?

There’s plenty of stats to support getting involved in Pinterest and if you are smart about what and how you pin, you have a solid opportunity to drive new traffic to your website, online store or blog.  In fact, according to Media Bistro, Pinterest has 40 million monthly active users and 70 million total users.

So far Pinterest has been more popular with females where they make up 80% of the market share but that doesn’t mean not diving in if your target market is more male – 20% of 70 million is still a lot!

Another interesting stat is 49% of Pinterest users browse Pinterest instead of catalogs when shopping around.  And blogs are the most popular destination that users click to from Pinterest.

Lastly, Pinterest’s 2013 growth in international traffic was 125%, so with that kind of participation, it’s hard to ignore this marketing opportunity while it’s still hot.

The potential is that you can gain a lot of brand exposure if you are pinning worthwhile images that your followers will like too.  What will also happen is you start developing an online persona  that depicts your values and tastes, resulting in people relating to you and feeling like they know you… which is what social media is all about!

Remember, people are more likely to purchase from you if they know, like and trust you!

Pinterest allows you to have a personal account and/or a business account. Which is great news! There is not a lot of difference between the two except for the business account having access to some great analytics that can tell you how effective your pinning efforts are.

You can convert your existing  personal Pinterest account into a business account here and if you don’t have a Pinterest account for your business yet, here’s how to get started:

  1. Go straight to their site at http://business.pinterest.com/ and  click the red “Join as a business” button.  If you already have a personal Pinterest account, you will want to click the “Convert now” link just below it so that your personal account can be converted to a Business account.  (If you want to keep a personal account separate then create a new business account.)

  2. The next step is to fill out your business profile.  Don’t leave any fields blank, you want to fill out this profile form fully in order to take advantage of the Pinterest and Google search benefits.

    1. Create your vanity URL (the User Name section) that  can be your name or your business name – both will work (I suggest using your business name for your vanity URL and add your personal name to the name of your business. For instance, mine is: Susan @ eVision Media. People want to know who they are talking to, even if it is a business account, it’s still a people to people platform.)

    2. Add a keyword rich description in the “About” field that describes your business in an approachable manner.

  3. Next you want to create a few boards to start your collections. Create boards that actually interest you in order to attract like-minded individuals. For instance, if you are an avid golfer, then start a board about golfing and pin photos of  your favourite golf clubs, players,  and other things  related to golf. If you love to collect recipes, this is a perfect place to keep them all organized online for you.  

    Of course you also want to create business-related boards so that you can showcase your expertise, your products or services, what your business is about and be able to send followers back to your blog, shopping cart and website.

  4. You next need to start following other pinners in hopes they will follow you back. There is a few ways to do this, like using the Facebook invitation feature where Pinterest will send an invite to all of your Facebook friends. Beware though – if you don’t have some established boards in place with a few images of interest there, these people may not follow you due to seeing nothing worthy of following! So try to build up your boards first before asking people to follow you.

  5. Visit the main Pinterest news feed by clicking the big Pinterest logo in the top center of your screen and see what others  are pinning. Also use the search feature in the top left corner to find items that interest you and re-pin them to an existing board or create a new  board to reflect that theme.

    Be clever about your names too! Instead of just “recipes” name your board, “Yummy Treats” or “Recipes My Kids Will Love” (Keywords play a big role in Pinterest so the more popular keywords you use in your board names, the better.)

  6. In order to easily pin posts from articles and blogs, it’s best to get the Pinterest browser tool that will go into your bookmarks. Click here to add a PinIt button to your browser.

  7. Surf the web for images and blog posts that you find interesting. I tend to look  out for articles that my target audience would find interesting and I create boards specific for them, such as “Business and Marketing Resources.” As long as the article has an image, you can pin that post to your account.

  8. Interact with other pinners. Comment on their pins, like them and share them.  The idea being you want to get involved with pinners that have common interests and they will in turn get to know you. Developing relationships is your key purpose here – not selling your product or service – that will come naturally as people get to know you.

There are many other tips and strategies that you can use to make the most out  of your efforts so be sure to follow me at www.pinterest.com/eVisionMedia/ as well as on Facebook  where I often post about making the most out of your Social Media efforts.

To your Pinterest success!

P.S. For more in-depth Social Media strategies, I teach a monthly Social Blast program to a group of entrepreneurs and business owners. If you want to receive hands-on training where I show step-by-step how to master social media and eMarketing, come join us! Our live training session is every 3rd Thursday of the month and if you can’t make it live, the recording will be available for you to download and access whenever convenient.

Click here to join Social Blast today: www.socialmediagroupcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Understanding Self Care and How to Find Your Balance Points

Life Work Balance sign post

Remember how highly motivated we were when the concept of balance was introduced many years ago only to be hugely disillusioned to discover how illusive it actually was?

Eventually, many of us became critical of the whole idea – throwing the baby out with the bathwater, so to speak. Because so many of our lives are spent working in, or running a company, as well as running a household, and for some of us raising a family and being responsible for aging parents, the concept of balance may feel laughable.

One of the first things to go is our self-care regime. While this is understandable, it is a huge oversight. For all of us in business, you must understand that you are the commodity that you are selling!

Think about that for a minute… You might be tempted to think that it’s your product or your service, but, in truth, people do business with you because of you, your energy. If they are not attracted by you and your energy they will simple go elsewhere.

If you let yourself get run down by stress, exhaustion, or by taking on other people’s energy, you find that, over time, your outer business will reflect your inner reality.

Motivation becomes harder to hard, innovation is less readily accessible, and you stop attracting high quality clients and projects. This is because stress and fatigue cause your vibrational frequency to drop, and it’s a cosmic truth that you always attract your vibrational match.

In this powerful context, perhaps it’s time to revisit the concept of balance?

What does it mean to be balanced?

I like to think that it means that I have a handle on the various elements in my life that nurture my happiness and don’t feel that I am being pulled too hard in any one direction.

This requires consciously choosing how to spend your time and showing up fully present for what you do have on your schedule.

If other concerns or worries present themselves, or if you are running a back story in your head of how tired you are or whether you’ll be able to get everything done on time – you have a choice point: do you let these thoughts further deplete you or do you bring your focus back to what you are doing?

More often than not, you feel calmer, more grounded, clear-headed, motivated and creative when you are fully present with what you are doing.

When we are balanced, we can be powerful without overpowering others and we can be in control without being controlling. It’s important to find the balance point where we are in our power, aligned with our values, that don’t limit others’ choices but do limit how their choices influence us.

How do you find your balance?

Although most people see the need for balance between work and personal life, here’s another way to think of it. The elements in life that require the most balancing can be divided into two categories: inner and outer. We feel out of balance when we focus more on one than the other.

For example, you may find that if you focus more on outer things–like your work, relationships, and tasks, you pay very little attention to your feelings, to what is going on inside your heart and mind.

On the other hand, if you find that you spend much of your time self-examining, you might be missing out on the experience of taking enough action in the world or the experience of actually living.

Living in balance means being aware of the continuum within each of the following categories:

  1. Inner:
    • Challenging yourself intellectually vs. creating opportunities for your mind to rest
    • Giving love vs. receiving love
    • Healthy eating, drinking, exercising vs. resting and indulging in your favorite food treats
  2. Outer
    • Driving to achieve success vs. enjoying the process
    • Satisfying your social desires vs. taking time for yourself and practicing self-care
    • Fulfilling your familial responsibilities vs. creating healthy boundaries
    • Allocating time for things you enjoy doing vs. making sure you don’t overdo it

As you can see, both ends of each spectrum are actually positive; but if either side is taken to an extreme, something that is intended to be positive can end up depleting you and throwing your out of balance.

It’s helpful to check in with yourself to see if you feel balanced.

Be aware:

  • What’s going on in your body? Are you tired, hungry, thirsty, stiff?
  • What’s going on in your mind? Overwhelmed, worried, anxious, scattered?
  • What’s going on in your heart? Sad, hurt, shut down, angry?
  • What’s going on with your spirit? Disconnected, abandoned, disillusioned?

Identify:

  • Name what you have noticed out loud.

Decide

  • Choose to take a short break to reconnect with what truly matters before continuing. In this break, make a plan to give yourself what you need.

The secret to balance is simple. It’s about being fully present with what you are doing. In doing so, you are connected to your intellect, your intuition, your feelings and to your body.

The balance point is in your presence.

What was your biggest take-away after reading this article? Please share your thoughts below!

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

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