eBusiness Blog

7 Cool Content Ideas for Idea Strapped Bloggers

bloggingAs a busy entrepreneur, one of your biggest challenges can be coming up with content for your blog. On occasion you may find yourself scratching your head wondering “what will I write about now?”

If you are strapped for content ideas, then you are in luck.

Below I have listed some cool blog content ideas to jumpstart your thinking and leave you feeling inspired on what to write about.

But before we get into those ideas, it’s important to share one thing first…

Blogging is a conversational medium.

If you are to be successful at your blogging efforts, you truly need to understand and connect with your audience. This means knowing who your audience is and what challenges they face.

By considering what your audience most wants to know, you’ll attract the most readers to your blog who are looking for that information.

That said, most blogging content falls into one of 3 major categories: educate, inspire, and inform.

Here are seven blog content ideas to help you get started:

  1. Articles: Share tips about what you know. When you write about topics you have passion and experience for, it showcases your expertise and builds trust with your audience.

    You can make a list of the products/services you offer and then ask yourself, “what are the challenges my ideal clients have that they solve?”

    You can also explore the frequently asked questions your customers ask. Each question can be an article topic where you write about the response.

  2. Tutorials: One way to get a lot of blog traffic is posting tutorials; people are always Googling “How to ____” (fill in the blank). This can be a video or post about steps to using something or performing a task.

    When people see your expertise on the subject, they are likely to contact you for additional help.

  3. Case Studies: People love stories! That’s why case studies make excellent blog content. It gives you a way to show what problem someone had before working with you, actions taken, and results achieved. You can kick it up a notch with before/after photos or visual proof of results gains.

  4. Expert Interviews: Readers respect you when they see that are you affiliated with big-league players in your industry. So go ahead and invite well-known experts to do an interview with you on your blog. This is also an excellent way to introduce your followers to someone whose products you’d like to promote for affiliate commissions.

  5. News and Announcements: Your readers love to hear what’s new. Share any conferences you may be attending, tell them about new products being launched, or introduce them to new team members. You can also share ways you are giving back and getting involved in the community. These types of posts help people to feel like they are a part of your community and what is going on.

  6. Reviews: Not only do reviews make interesting blog content, but they give you a chance to request free review copies of new software, books, or products that your target market would like to hear about. Plus, adding your affiliate link to the review can help you to earn commissions when your readers buy it.

  7. Lists: In today’s busy world, tips lists are one of the hottest types of blog content because they are quick and easy to read plus provide great information. People love saving time by trying things that are highly recommended.

Topics that make great lists are: books, products, software, apps, seminars, or any resource that your readers would find informative.

Plus this is also an excellent, newsworthy way to promote affiliate products and earn commissions.

I hope these ideas jumpstart your creative process and leave you excited to consistently blog.

When you are armed with great ideas and inspired with passion, there’s no end to the amount of things you can blog about.

To your blogging success!

P.S. If you’d like to take your blogging to the next level, I invite you to check out our Social Blast group. In this group membership program, I share more ideas for content and how to make your blog more profitable. Find out more about our Social Blast group here: www.socialmediagroupcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Importance of Pausing in a Non-Stop World

spinning-world

In a world where speed to market is of the essence, where we are expected to be available 24/7 and where we have glorified busyness, the importance of pausing is vastly overlooked, remains under-valued and is often scorned, especially when you are an entrepreneur, business owner or executive.

Here are 10 gifts to get you started in appreciating the pause:

  1. Pausing is where integration occurs.  Imagine if you were never to stop eating, ingesting more and more food without taking a pause for digestion?  How much stimulus can you take in before requiring time for assimilation?  Professional speakers understand the power of the pause – it gives their audience a chance to consider the ideas presented and be open and eager for more. Being subjected to a non-stop speaker feels like being bombarded and is stressful for listeners who most often disconnects as a way to shut down their circuits and prevent overload.  There’s a reason why sound bites are so popular!

  2. Pausing is where a course correction presents itself.  In a patriarchal world, focus and one-pointed drive are skills that are lauded in business. Put on your blinders and keep moving full steam ahead – right?  Wrong!  Building in pauses for project or budget review at strategic points, facilitates catching a problem before it undermines the project.  Pausing to consider what the marketplace is telling you, what your customer feedback is pointing out, and what your bottom-line has to tell you is just simply good business.

  3. Pausing allows the voice of your intuition to be heard.  The tone of your intuition is gentle and quiet and can only be heard in the pauses.  Constant chattering drowns out the intuition, leaving only a sense of dis-ease that is easily rationalized away.  What a waste!  Your intuition is always on your side and always providing input to be considered in the context of your highest good

  4. Pausing is where you permit another person’s input to be heard. Conversation needs to emulate breathing’s inhale and exhale: speaking and listening.  Otherwise conversation becomes a monologue or a lecture and is purely self-serving.  How many “great” business ideas have you had in your career that came to nothing because you didn’t run it by your target market before rolling it out?  It can be so shocking to discover that what you think would be great is not of value to those you are designing it for but it’s the less of two evils; otherwise you are wasting your time and your money and perhaps even your reputation.

  5. Pausing lets the body to refresh itself and get re-motivated.  You don’t see Mother Nature rushing and yet everything in creation gets done right on time.  There’s no accident that we have four seasons and that night follows day.  To keep a cutting edge and be on top of our game we need regular pause points to refresh and recharge.  Productivity buffs can’t be wrong; taking a time out renews your creativity and your motivation.  That’s why the idea of a sabbatical became so popular.

  6. Pausing allows for celebration.  The satisfaction derived from celebrating a job well done is sacrificed, as we race to get started on the next job or task.  Pausing allows time for giving an employee, vendor or partner specific feedback instead of a casual and virtually meaningless, “well done!” Taking the time to tell another what specifically you liked or valued about their contribution encourages repeat performance.  Recognition remains the top motivator of employee performance.

  7. Pausing gives the customer the opportunity to say, “yes” and sign the contract.  Great salespeople know the value of being quiet once they’ve asked a question or asked for a decision.  Great interviewers are skilled in letting a question hang versus filling in the space due to their own discomfort.

  8. Pausing is an unexpected gift.  Next time the light turns orange or red, instead of fuming accept the gift of a moment’s pause.  Waiting at the checkout line is another such gift.  In fact, when you start to notice them – you see that they are everywhere; built in “catch your breath moments” offering you an opportunity for connection with another or with yourself; time to look up and around you and time to breathe and relax your body.

  9. Pausing helps you to think before you speak, or to “engage mind before mouth.”  It also helps you to formulate the questions in your mind.  Don’t you wish more people would take the time to do this?  Think of how many gaffes you would have avoided by pausing before expressing yourself!

  10. Pausing is the space between inhaling and exhaling and the place from where all life is lived.  We have time to appreciate the nuances, the beauty, what’s not being said, body language and our own aliveness.

When has a pause served you?  We’d love to hear about it – please leave a comment below!

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!

All work and no play…

Chalk Flowers

Are you hurrying through life?

Can you say for certain that at the end of your life, you will have enjoyed the moments you’ve lived, or were you too busy racing to that imaginary finish line? Are you so busy working and building your business that you find it really difficult to take time out for fun? Do you even know what fun is for you?

Do you know what all work and no play makes you?

Not just a dull boy or girl…but rather an unbalanced, unhappy, burned out workaholic. That may seem harsh but it’s true. It also significantly increases your risk of heart attack, stroke, cancer and countless other diseases.

But most importantly, if there is no play, no fun, no adventure…what’s the point?

If all you do is work and survive, you aren’t living in my opinion. And by work I don’t just mean your job, I mean all the things you do that you feel you must do – like laundry, taking out the garbage, all that house stuff counts as work too even though you aren’t being paid for it. Sure you still need to do those things but they need to be balanced with the fun stuff too.

As adults we don’t play anymore or at least very little. When did that switch flick in your life from playing every day to rarely or not at all? Do you feel guilty—as if play were an indulgence and not a necessity? Somewhere along the line you probably confused play with sitting in front of a computer or TV, or really anything that isn’t work.

As plato once said. “You can discover more about a person in an hour of play than in a year of conversation.” My guess is that you’d rather be around fun and playful people than workaholics; you could be that playful person.

I think we’ve lost our ability to play because everyone is just so busy being busy that they don’t value play. It’s not a priority. Perhaps even you think it is time wasted when you could be doing something else, something productive.

Maybe you are so stressed and so overworked that you think feeling tired is normal. You think it is ok to feel anxious. If you aren’t busy, you think something is wrong.

Well guess what? Play is productive. In fact, it can be the most productive thing you do all day.

The concept of play is a very important tool for children and adults alike. Play helps you to relax; it sparks your creativity, and of course can result in exercise both for the mind and for the body. In fact, play is used widely in therapeutic programs because of its ability to increase focus and relieve stress.

Whenever I see a group of children playing, I often marvel at the freedom that they have with their minds and bodies. They are simply in the moment. And, that is a skill that everyone needs to have.

For you, play might include being outdoors, hiking, biking, that sort of thing. Or, it might be playing a board game, jumping in puddles, taking a yoga class, or tossing around a baseball. There is no definitive right or wrong way to play, as long as you are indeed participating in an activity that gets your mind off of work or other stresses and taps into your creative energy.

Play often ignites laughter, which is also a very effective way to deal with stress. Laughing and playing both reduce stress by releasing endorphins in your body that make you feel good, and can even alleviate pain. It also boosts your immune system through the reduction of stress hormones, which in turn can help you stay healthier.

And as a bonus, both playing and laughing increase blood flow in your body which improves cardiovascular circulation which (yep, you guessed it) makes you healthier!

Play is the literal fountain of youth. People who play more, live longer.

Playing also has social benefits. If you play with others (highly recommended) you are increasing the quality of your life by lifting your mood, building relationships, building team skills, and improving your overall perspective on life.

Instead of a coffee break, today take a play break. Grab some sidewalk chalk and go draw. Dance. Skip. Or even, just go for a walk with a huge smile on your face. You can do it. A little play a day goes a long way to improving your health, creativity, and productivity. Give it a try and let me know how you do in the comments below.

Heather Wilson

About the Author, Heather E. Wilson

Need help? Would you like to learn more ways to avoid burnout, add more fun, more success, and more joy into your life and business? Heather E. Wilson, is a certified transformational coach, author and international speaker who loves to share her passion for helping you take charge of your life and business so that you can have the success and fun you've always dreamed about.

Go to HeatherwilsonInternational.com to view more of her free training and to receive a copy of her FREE ebook: The Burnout Principle.