eBusiness Blog

How my near food poisoning can be a lesson for all entrepreneurs

Caution

When I was a young girl my Dad, unwittingly of course, tried to poison our family.

We lived on a small hobby farm and when we first moved there, we had a wide assortment of animals ranging from chickens and rabbits to sheep and cows.

I came to realize at that young age that Dad was a practical man. It simply wasn’t practical (or frugal) to pay someone to do something if he could “easily” do it himself.

Or so he thought.

Did I mention we all came from the city when we moved to the farm?

The problem is he didn’t know what he didn’t know.

For instance, he didn’t know that one couldn’t safely butcher a calf and cure the meat while hanging in the basement. (Back then, our basement was un-finished with a dirt floor.)

It sounded like a good idea at the time I’m sure.

And he most definitely saved money by not sending the calf to the slaughter house to have the curing done properly.

But he also almost wiped out his family from food poisoning.

Sadly, I see the same thing happen at lot with entrepreneurs. Well, not to the extent where they are risking lives, but definitely risking the success of their business… especially when it comes to their branding and marketing.

Specifically how much they are (un)willing to invest in their website.

I hear about it all the time… how much they struggle with having no time to get everything done but at the same time they emphatically believe they can’t afford to hire anyone to help. Or worse, feel that they should already know how to do it themselves.

Many entrepreneurs think they are saving so much money by doing their website and marketing work themselves but the truth is, they are going backwards in many ways such as:

  1. Stopping potential clients in their tracks. An amateurish–looking website turns off many potential clients and negatively affects their perception of credibility, value and trust. For them, a cheap looking website translates into cheap product or service offerings.

  2. Wasting a LOT of precious time and energy trying to learn a whole new profession. (Would you learn to be a lawyer in order to avoid hiring one??) Instead, their time could be better spent on building their business. After all, our time is the only non-renewable resource we have.

  3. Killing their search engine optimization that could have come with a properly built website. There’s a lot of skill and know-how involved in building an SEO friendly website and it’s tough to get anywhere near the top of the search engines without one.

  4. Thwarting their USP (Unique Selling Position) that would properly convey their professional positioning in their industry. Without having a unique and professional design done, the DIY site will look and feel just like everyone else’s, giving potential clients no reason to choose them over a competitor. Sales are then lost when people don’t get a feeling that they can know, like and trust the business behind the website.

I urge you to take a moment the next time you want to save money by doing your own website and graphic design work, and think about what you’ll be losing in exchange for saving a few dollars.

And as for my childhood traumatic experience, to this day, I still can’t eat veal. Just thinking about it brings back memories of that raunchy smell that Mom valiantly tried to mask through various sauces and cooking techniques. We also vacuum seal the food that we cook. People don’t know how important it is to vacuum seal your food, it saves you money and also saves your food. If you don’t have time to do research yourself then you can read about best vacuum sealer pros and cons, this way you can pick food sealer that suits your needs.

Lucky for us, Dad’s practicality also meant not harming his family so the meat was thrown away before we could be stricken with anything.

So I encourage you to not be like my Dad and not let your business be poisoned by your over-zealous desire to save money. Yes, be practical and ensure you thoroughly research the people you hire, but make solid investment choices that will build and enhance your business like having your brand design, website, marketing and other imperative services done by a professional that knows what you don’t know.

Is there any part of your business that you could be getting someone else to help with? Instead of thinking it’s going to cost money, think in terms of how much you will gain when you can free up your time and energy to work on your business and getting more clients.

To your continued success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Stepping Beyond your Fear of Sales… Converting FEAR into SUCCESS

Women shaking hands

Creating success is about having a process to follow, discovering what works, and replicating it. Stepping past your personal fear of selling in order to become a sales success story is no different. It’s a process.

The Source: False beliefs about the sales process manifest as personal fear and trigger resistance.

Fear toward selling can surface anywhere in the sales process. When fear strikes, it’s a result of the misinformation and incorrect assumptions about selling that you have internalized as your own personal false beliefs. These deeply rooted false beliefs influence your attitude about sales, selling behavior, and your ultimate sales success.

The Tools: Replace your old negative beliefs with new positive ones to eliminate fear and resistance.

Fear and resistance can be eliminated at any time by uprooting the old negative thoughts that are fueling your fear and replacing them with new positive “Alternative Selling Perspectives.” Being coachable and open to new selling experiences are essential to converting fear into successful selling.

Embracing a new perspective about sales will shift your entire paradigm.

Referrals:  Do you resist asking for referrals, don’t want to impose? The truth: People don’t mind being asked for referrals because they enjoy helping. But, don’t sit back and wait. People forget and you asking is just the reminder they need. So just ask, “Do you know anyone who I should be helping?”

Closing: Do you avoid closing, not sure what to do or say? The truth: People don’t always know when your presentation is over or if it’s time to buy. You may be talking, waiting for them to buy, while they are waiting to buy until after you stop talking. Try this simple closing question, “Seems like a good fit, do you see any reason to wait or shall we move forward?”        

The Process: Action Steps; shift your perspective, embrace your fear, create your success.

  • Make no assumptions. The only thing I know for sure about assumptions is that they are wrong.
  • Identify false beliefs. Pay attention to your thoughts when you feel fear or resistance rise up.
  • Imagine a time of success.  Download the feelings, remain focused and imprint that experience.
  • Believe in yourself. Look back at the trail of success that you’ve already achieved in life. Have no doubt about your ability to overcome fear and learn to sell stress free.
  • Visualize. Imagine yourself moving past the fear, having already accomplished whatever it is you have been resisting like closing the sale or qualifying the prospect.
  • Ask questions. The more you clarify and verify, the faster you will realize that your fears, your negative beliefs, and your assumptions are simply not valid.
  • Replace those old negative beliefs with positive beliefs. Embrace new alternative perspectives.

Rely on your sales process.

Don’t worry about making mistakes.

In fact, it’s better if you are not too polished. Being authentic and genuine is what builds trust so practice to relax not to be flawless.

Be your own cheerleader, but find supportive people, a mentor, or a coach to provide constructive feedback. Ignore your fear, abandon assumptions, ask questions, relax and enjoy the process you will be amazed by the success!

About the Author, Anne D. Johnson

Anne Johnson

Anne Johnson, the Bold and Classy Selling Consultant has a genuine passion and natural talent for teaching everyone how to overcome their personal fear and resistance toward selling, close sales quickly without feeling pushy or aggressive, and truly thrive during challenging economic times.

Her compassion and interest in people from all walks of life, coupled with her experience working in a variety of business settings with entrepreneurs, business owners, executive leadership and sales teams from numerous industries has given her a keen insight, an ability to understand people, to know what they need to succeed, and the skills to provide Bold & Classy Selling Systems that really work!

Increase results and boost personal wealth by signing up for Anne's free MP3 download, "The 3 Secrets to Selling More Than You've Ever Sold Before".

Goal vs. To-Do List, What’s The Difference?

Do you ever see the end of your To-Do List (TDL)?Alinof_ToDoList

One of the most de-motivating habits we create is never seeing the bottom of a TDL; a page of tasks to do that is never entirely checked or crossed off. It’s almost worse than not making the list in the first place.

You find yourself starting your daily list by carrying over what wasn’t done yesterday and adding today’s list to it. Thus making today’s list even longer.

By the time you finish a week or so of carry-overs you have a list that would choke an elephant and no one could accomplish in the time-scheduled period.

So if this is happening to you, stop making a TDL! …..Unless you keep reading and finding out how you can have a TDL that you will always complete every time.

Let’s back up a bit and look at how a TDL differs from a ‘goal.’

A goal is an intention. It doesn’t have to have a time schedule. It is what you want to be, do or have that serves your life purpose in some way. Fulfilling this goal will feel as if you have added the final piece to a jig saw puzzle, the picture is now revealed and you feel more whole.

There should be no struggle to a goal completion. It is something you move toward by the choices you make in ‘now’ time. It is something that is aligned with who you are, your life purpose and not something that is ‘should-ed’ on you. You know, the things others tell you that you ‘should’ be, do or have.

The goal is the larger picture, the greater good, and will connect you with the kind of health, relationships, career, financial freedom and spiritual link you desire. It can be something seemingly small or grandiose, however each one carries an equal importance no matter its apparent size.

The TDL has an importance of great magnitude. Its purpose is to help keep your life operating more smoothly, to lower stress and assist you in preventing or avoiding those occurrences that can make life more bumpy and frustrating.

Now, of course you can’t foresee every life event that produces storm clouds and seems to come out of left field with no warning, but you do know which bad habits you have developed that keep creating the same problems over and over again. Properly managed TDLs can be very effective in providing you more time for leisure, put more play money in your pocket and in you having a feeling of much more control over your life.

These are some tips for a TDL that serves you rather than frustrates you:

1. Be specific, but not too detailed.

Too detailed would be, ‘drive to work’, ‘park car’, ‘take elevator to office’…..you get the picture. Specific would be ‘Take Julie to practice @3:00 pm. ‘Pick up a pre-cooked chicken on the way home.’ ‘Map out my newsletter so it’s ready to write for tomorrow’.

2. Keep more than one list; one for the month, the week and each day.

Begin every month doing a TDL you want to complete within the month. Each week write a TDL you want to complete for that week and they should support your month’s list. Then your daily TDL is easy, just look at the other two lists and decide what actions are needed that support them.

3. Keep the lists short. No twenty-item lists allowed!

Only list steps that you are confident you can complete in the time period. Will that always happen? No, but it should happen a minimum of 75% of the time. Only then will you have a feeling of accomplishment and thus want to keep doing your lists because you know how valuable they are for you.

4. Prioritize the list.

First by time constraints, which items are dependent on the calendar or clock ie: get to the bank before it closes, listen to the teleclass at 2:00 pm.

Second, by how long it takes to complete them; do the shortest tasks first so you will feel you are making great headway, love seeing the checkmarks and build energy to keep on going.

Third, by what you dislike doing most and do that first, get it off your plate so you are not dreading it all day. Just the act of dreading sucks the energy out of you because in your mind you are doing this task over and over instead of just once in actuality.

5. Focus, focus, focus.

Remain on task and don’t stray off into overtime on Facebook. Save that for the leisure time you are banking. Avoid stressing out over traffic or a temporary Internet interruption by always allowing more time than you actually need to complete a task. Another reason to keep the list short and not cram too much into a time period.

Your TDLs really help to support your goals too. They are the things that keep your life ticking in a way that makes you feel really good. We can spend less time ‘doing’ and more time ‘being’. Doing is busy-ness while Being is fulfillment. Goal completion gives your life meaningfulness and in order to get to this state, having the solid of foundation of a well working TDL practice is necessary.

It’s actually fun and has the power to make you feel accomplished, smart, in control and even walk with a little bit of well-earned swagger in our step!

About the Author, Lynn Moore

Lynn

Lynn is an Intuitive Coach/Mentor who works with career women in the second half of life to help them find a deeper sense of self and soul purpose. To help them end the struggle to learn WHO they are, WHAT they want and HOW to go and get it.

She is an accomplished speaker, published author, lifetime entrepreneur and has coached clients worldwide since 2004. She is the creator of the Inspirational Goaling system that is revolutionizing the world of how to choose goals and accomplish them struggle free.

Receive your free iBook, "Inspirational Goaling", that will inspire you into a life of fulfillment and meaning at: www.InspirationalGoaling.com