eBusiness Blog

Stop Hiding in the Closet! 5 Ways an eNewsletter Can Skyrocket your Visibility

Retirees newsletterAre you guilty of being a best kept secret? You know what you offer is incredible; when you sit down and talk with people you can sense their curiosity.

Now imagine if you had the ability to have coffee with hundreds, or even thousands of people at the same time. Do you realize the impact this would have on your business?

Having an eNewsletter gives you the ability to have intimate conversations with your target market and dramatically increase your market reach.

Yet many people pass up this golden opportunity to build relationships and increase sales. Are you one of them?
If you don’t have a newsletter, here are 5 compelling reasons every business should start one now:

  1. Tells customers what you do. No one wants to be sold, but everyone wants to buy. Writing a regular newsletter gives you an opportunity to educate potential customers about your offerings and more importantly, share your expertise so that they can get to “know, like and trust” you.

    Sending quality, information-filled articles allows you to talk about the challenges your customers face and share your expert advice that will help them. When customers truly understand what you do and that you truly understand their struggles, they are much more likely to click and buy your products and services.

  2. Builds relationships and trust. When you first connect with a new prospect it takes time to build a relationship and email is a direct, personal and casual way to connect. Reaching out regularly with an email newsletter gives you the opportunity to build a one-on-one relationship with potential customers. As they develop trust in your brand they are more likely to buy and spread the word about what you do.

    A newsletter will drive more traffic and engagement than any other platform period!

  3. Expands your market coverage. When you mail a newsletter to your customers, not only does it go to your customers’ inbox, but your newsletter can also be leveraged in multiple ways for your business. It’s a genius way to instantly expand your visibility on multiple channels and reach new prospects.

    For instance, you can publish the article on your blog and post links to the article on social media and various article directories. Moreover, posting the article on your website can also drive organic search engine traffic to your website and boost your search engine rankings.

  4. Creates a 24/7 sales force on your behalf. In addition to sending your newsletter live, you can also setup autoresponders with a series of content through your newsletter service provider. Imagine having a free salesman that sends helpful tips and personal notes to prospects! Best of all, you can automate the process using services like aWeber, Constant Contact, MailChimp or even 1ShoppingCart.
  5. Develops a “ready-to-buy” market list. When you take the time to nurture a relationship with your subscribers, your mailing list becomes the perfect means to announce new products and services you are launching. Now when you create a new service, product, or have a special promotion, you’ll have a group of hungry-to-buy prospects that are eager to hear what you have to offer.

So what are you waiting for?

Hands down, an eNewsletter is one of the most effective marketing tools for your business. Even if you are busy, you can hire a marketing assistant, delegate it to a marketing team, or map out the time on your calendar.

I invite you to take the plunge, start a newsletter, and watch your sales and visibility grow!

If you haven’t started up a newsletter yet, please share below your reasons for not doing so (yet) and if you have any questions that I can help answer about the process.

To your continued success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Website eTip: First Thing to do when Considering Building a Website

Today’s eTip is for you if you are thinking about building a new website or redeveloping your existing one. There’s one thing you need to do first before anything else.

Watch today’s video tip to find out what that one thing is that you need to do before getting started on your new website.

You may not have a website up yet or you might be a brand new entrepreneur, or you’ve been in business for a while and you haven’t gotten around to putting up a website yet, which is understandable I did that. When making a new website make sure you get a dedicated server.

I was in business for several months before I finally got around to putting up a website. It was the old Shoe Cobbler’s Son Syndrome for me!

Whether you already have a website – maybe it’s not working well for you. It’s not really providing you with the business leads you really are hoping for and you’ve come to realize that part of the problem is your website.

Or you’re brand new in business and you’ve been told by so many people, “You have to have a website!” Yes, in today’s day and age, you really do have to have a website.

There are some industries where a website isn’t needed, nor an absolute necessity, but for the most part every business needs to have a website because it is the new Yellow Pages.

In order for your business to be noticed and found, you have to have a website.

In order for your business to be noticed and found, you have to have a website.Click To Tweet

Whether you are in transition or brand-new at your business, I implore you to do this one step first.
A lot of people miss this step and that’s one of the reasons why their website isn’t really working well for them. That reason is to do a situation analysis first.

You really need to be very clear on how you want to be positioned.
What is your brand position?
How do you want people to perceive you as?
What’s your area of expertise?

And then even more importantly, understand who it is that is your ideal client. I talk a lot about finding out who your ideal client is, and attracting your ideal client, but what does that really mean?

It means you need to get into the mindset that just because somebody is breathing and alive they are your client and in actual fact that’s not very good business. There’s a lot of people out there who aren’t a good fit for you they will drain your energy.

They might rip you off, might not pay your bill, or other things that annoy you. There’s a lot of different people out there who you don’t want to attract into your business.

A really good example is if you see on the call display one of your clients and your heart literally sinks or you get filled dread or you say, “I do not want to talk to this person again!”
That person is not your ideal client.

That gives you an idea of who you don’t want to attract more of into your business but the people who you do want to attract more of are the people who absolutely love you and you love working with them.

The results you bring to your clients is immense and they are grateful for you and you’re grateful for them. They are referring other clients to you.

That’s what I mean about attracting more of those people. All that positive energy infused into your business builds more and more and you get more and more of those kinds of people. I know because that’s exactly what happens to me.

Once I focus more on the people that I really want to work with, more of those people show up. And that’s what I want for you.

Focus on the ideal client you want to work with and more will show upClick To Tweet

Back to your website, you need to be super clear on who that person is.

Are they male or female? What kind of age group are they in? What are their specific problems that they’re facing? What kind of challenges are they facing that you can solve for them?

How can you present yourself in front of them that they can relate to so that you can easily build
the ‘know, like and trust’ factor with them? It then becomes a no-brainer for them to say ‘yes’ I either want to purchase from you or your work with you.

Whether you’re providing a service or product, you want to position yourself so you are the ideal choice for them. Once you have that clear in your mind, and by the way this is something I do with all of my clients – I want to make sure before I do anything, before we design a logo for client or we before we build their website, I want to know who it is that we want to attract.

That particular group of people are going to feel connected to certain imagery. That means colours, fonts and what photos are you are selecting. How is the copy – the text that is on your website how can that be written so that it relates immediately to them? It pulls them in and gets them engaged with your website?

If you don’t do that – if you just put up something that appeals to you only or that you’re just throwing something up that’s better than nothing, then all of those wonderful people that are coming to your website are not going to see it. They’re not going to feel that connection.

They’re not going to feel you got them or that you have them figured out and that you’re a solution to their problems. They’re off to your competitor if that happens.

They’re going to go and follow somebody else that they relate to.

So how you are positioned on your website – that immediate first impression – is critically important. It’ll make or break the sale.

They have to come to your webpage and they have to immediately know they got the right place and that comes to your brand positioning – understanding who your ideal target market is and what’s going to relate to them.

I implore you to work with a professional design marketer to figure that out with you. It’s really hard to do that on your own unless you go through a whole process or course on knowing and understanding what your ideal target market is.

This is what I do with my clients every time. I get into their head to figure out who their ideal client is and how can we position that client in front of their ideal target base. It’s then a win-win situation.

They will attract more of the wonderful people and far fewer of the ones that give you dread when you see their number on the call display.

Please sign up for our newsletter and download our free website guide. Once every Tuesday morning we send a new article and eTip into your inbox designed for people who want to learn more about how they can position themselves so they can build a successful business.

I’d love to hear what you think – are you in the process of building a new website? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Subject Lines Are the Most Critical Component to Newsletter Success

Newsletter SuccessOver the years, I have helped dozens of clients send out their weekly/monthly/periodic eNewsletters to their list.

Rarely do these clients give any thought to the most important element: The subject line.

Often I will write one for them. Or sometimes, I’ll pretend not to see their generic “Your (insert month here) newsletter” and write something else for them (shhhh, don’t tell them I do that!) However, sometimes they notice and ask me to put it back to what they had…

This is when I pull my hair out in frustration.

True confessions: I have to admit, it’s hard working with clients who feel they know better and override my expertise. Putting my ego aside, because I truly want to see them succeed, in my heart of hearts I know they are making a mistake and am left rendered helpless to do anything further about it.

It’s a tough spot to be in. (Insert violin music playing here.)

The thing is, a subject line is indeed the most critical component of your newsletter. Period.

You can have the most incredible article written that will literally change people’s lives. But if they never open the email, they will never read or experience your life-altering writing.

That’s how important a subject line is.

Just like a website headline, if the subject line does not compel your reader to read further, then your incredible prose has fallen on deaf ears.

Off to the deleted folder it goes.

Think about how many emails you’ve never opened due to the subject line simply not grabbing your interest?

So the next time you write your eNewsletter, give twice as much thought to the subject line as you did writing the article itself and see if you get better open rates as a result. I pretty much guarantee you will.

There are many different ways a subject line can be written that will get you the open rates you seek (I’ve got several books that are just on this subject alone!) At the very least, ask a question or make it a statement that elicits a need to open and read more.

What you want to do is put yourself in your reader’s shoes – what would get them to want to read more? Are you leading them to an answer that they will find in your article? Are you triggering their curiosity enough to make them feel they are missing out if they don’t read further?

Do some testing on what style is more effective. Always check your stats after each newsletter – what is the open rate percentage? Are those stats improving or declining with each send out?

If your eNewsletter provider allows it, try doing split-testing to see which style is more effective with your list.

Leave a comment below to share which subject line styles often compel you to open the email to read further and which ones do you almost always delete. What differences do you notice between the two?

To your continued success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Four Keys to Living a Juicy Life

Four Keys to living a Juicy LifeWhen we are asked for the name of our business, and we respond, “What Truly Matters: Living Your Juiciest Life Ever!” Most people respond with a sigh of regret or delight.

In our five years of doing business together, we could count those who live this way on the fingers of one hand.  How sad is that?

Key #1 is Knowing What Truly Matters

The recipe is different for each person.  When do you feel fulfilled?

We know from working with our clients that success rarely brings fulfillment; fulfillment comes from the satisfaction of knowing that you are giving the best of yourself to what matters to you the most.

Most of you appreciate that relationships are the most important thing in life; that you are here to learn more about love.  That includes learning to love and support oneself.  When you are too busy for love you are unclear on the concept!

Even if you are lucky enough to love what you do for a living and would cheerfully say that your work is what matters to you the most, we would ask you how juicy you are feeling right now?

It’s the balance of activities that rejuvenates us; time away from your work can refresh you and re motivate you.  Even a short sabbatical can result in bringing fresh, new eyes to a project.  Taking care of your own needs first allows you to happily take care of your clients’ needs without resentment.

Rather than feel like you are failing the people you love the most, feeling guilty for spending so much time at work and/or rushing from one task to the next, sit down and make a list of what truly matters to you and then get out your calendar and make some dates to spend quality time with others, or on your hobby, or time alone with yourself.

Key #2 is Prioritizing Pleasure

Feeling good is good for you.

Pleasure stimulates the flow of endorphin’s, your feel good chemicals and natural painkillers.  Being in positive emotional and mental states activates your immune system and boosts your natural defenses.

Pleasure is an antidote to stress.  It activates the parasympathetic nervous system, allows the heart to relax and even lowers your blood pressure.

When you feel good, you radiate high frequency and that attracts more good experiences into your life.  Keeping your frequency high through prioritizing pleasure will keep you in good health and up for life (and more pleasure).

What brings you pleasure?  How often do you make time for it?

Key #3 is Work with Passion

How heartbreaking is it that so many people hate what they do for a living?

Many of our young people live for “knocking off time” and can’t wait to feel better, so they combine caffeinated energy drinks with alcohol to get hammered faster!   What if instead, they found something to do that showcased their passions, natural skills and talents and made a contribution they were proud of?

We call this meaningful work.  One of my favorite authors, Kahlil Gibran, said that, “Work is love made visible.”  And, one of my teachers said, “It doesn’t really matter what you do as long as you are fully present with what you are doing.”

Isn’t it easier to be present and showcase your love, if you are passionate about what you are doing?

Fear is what prevents most people from finding another job or becoming an entrepreneur, and, of course, fear is the opposite of love.

Do you work with your passion?  Are you doing meaningful work and making a contribution by sharing your skills and your passion? 

Key #4 is Be Authentic

We recently read about a nurse who researched the dying.

She wanted to know their top regret.  It was, “She found that the #1 regret was, “I wish I’d had the courage to live a life true to myself, not the life others expected of me.”

We shared this at a recent live event that we were leading – the audience groaned.

Did you groan?

If you did, there is something for you to look at here.  You arrived on earth with a life plan that only you could execute.  Sublimating your own needs, acquiescing to others’ expectations of your behavior, and putting yourself last on your own to-do list culminates in the shutting down of your juiciness as you sell yourself out, a little here and a little there until you disappear.

And the #2 regret?  “I wish I hadn’t worked so hard.”  Are you hiding behind your work?  Are you trying to prove your worth, one task at a time?  What is the cost you are paying of not being real?

It is the most amazing gift imaginable to have a human body, yet most of us take it for granted, don’t take care of it and get angry when it gets sick.  Living Juicy is about experiencing your senses, being adventurous and up for life!

We hope that you will join us – it’s never too late to live juicy!

How will you make your life more juicy using the 4 keys? Share your comments below.

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!