eBusiness Blog

How to Create a LinkedIn Group to Boost your Brand Visibility

linked-in-groups-2Many of you are aware of the value that LinkedIn brings to your social media efforts and overall marketing strategy.  Another benefit of using this social media tool is that you can use it to create your own special branded LinkedIn group that will help boost your brand visibility greatly.

Benefits of Having a LinkedIn Group

A LinkedIn group enables your business to have a discussion board and job board and to create a special interest group that is specific to your product, service and/or expertise. Groups also provide excellent visibility for your business since every member that is a part of your group will have your logo visible in their profile.  Another important feature is that they give you the opportunity to send text emails to your group members once a week.

There are well over a million groups in LinkedIn so to make yours stand out, you will want to encourage active participation by having members of your group post articles and updates for other group members to benefit.

You Need a Profile First

If you haven’t created your LinkedIn profile yet, refer to a previous article in our blog that explains the process: http://www.evisionmedia.ca/blog/how-to-use-linkedin-as-one-of-your-social-media-marketing-tools/

Here is how to start a group in LinkedIn

Log into your account and click on the “interests” tab in the top navigation and select “groups” from the drop down menu.  On the right hand side of the page, click on the orange “create a group” button. This will take you to a page where you can build your group information.

Use your company logo or a logo specific for this group. It needs to be 100 pixels by 50 pixels and must be in PNG, JPG or GIF file format. Your logo will serve as a an  identifier of your group on the main group page.

When creating your group name, be sure to select a name that clearly represents your group’s mission or subject area.

Select your Group Type and then fill out a brief summary that will concisely describe what your group is about. When writing this, be sure to emphasize the benefits for someone to join- what will they get out of joining?

The longer description gives you room to fully explain what topics will be discussed and how people can participate.

Add in your own business website and your email in the next fields.

Private or Public? You Decide Which Access Type

When determining the Access option, the “Auto-Join” selection means it is open for anyone to join your group and does not require approval. The “Request to Join” option requires approval before a new member can join.

For instance, the eVision Media Private Networking group is open to only those that have been associated with eVision Media either as a client, a follower of our newsletters, a resource or someone who was recommended to be a part of the group. If you want to be a part of this exclusive group, click here to send an invite: http://www.linkedin.com/groups?gid=4202930&trk=hb_side_g (be sure to mention you read this article so we know you are a follower!)

Fill out the rest of the self-explanatory fields. Lastly, you will need to decide if you want to make this group private or public. The main difference between the two types of groups is determining who can see your discussions within the group. Open discussion can be seen by anyone where the Member-only group is closed where only members are privy to the discussions.

Your next step is to invite people to join your group and make an initial welcome post to start the discussions going!

Do you have a LinkedIn group you want to share? Post it below and invite others to join!

P.S. If you would like to learn more about LinkedIn and Social Media in general, I’ll be discussing this topic during this month’s Group Social Media Membership program. Come and join us!

To your continued success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Do Less and Accomplish More

Do less and accomplish moreDoes the above statement sound like an oxymoron? It got your attention though, didn’t it? And no, it is not an oxymoron. This statement is how I live my professional and personal life.

I changed my approach many years ago, when I realized that getting into the office earlier and staying later wasn’t working for me. Not only did I still feel that I was barely keeping up, but my personal life was in tatters.

Also of concern was my health. I was eating on the run, or right before bed, so any desire to exercise went right out of the window. This led to my putting on extra weight, which undermined my self image and confidence.

It all came to a head one evening when I was trying to get one more task finished before calling it quits for the day. As I sat at my computer, I heard a voice inside my head, “Go home now.” I knew that I was pushing the envelope by trying to squeeze yet another hour out of an already overscheduled day. But, having long since made a decision that pushing the envelope was a necessity if one wanted to succeed, I replied to the voice, “In a minute. Let me just finish this. Then, I promise that I will go home.”

A few moments later, I heard the voice again, this time with increasing intensity, “Go home now!” Again, I bargained, “In just a minute, I will, I promise…” And then, my back went out.

Ever since, I have been aware of identifying and eliminating all of the ways I deplete myself. I noticed that running my “back story” kept me on edge while I was engaged in another task. I would focus on everything else I had to do, or how long the current task was taking. Or, I would needle myself with worries about the deadline I was on – you get the picture, right?

Do you run a “back story” too? This only succeeds in splitting one’s focus away from the task at hand, and results in not being 100% present with what you are doing…causing errors, omissions, delays, and unnecessary fatigue.

Conversely, when I bring all of my attention to what I am doing, I’ve noticed that with no distractions, one idea leads to another, short cuts present themselves for consideration and I feel on fire with my creativity!

Being 100% present with what you are doing allows you to get the task done right the first time. No reworking necessary. A short break to let go of what you have just been doing, to recharge yourself with stretching, pure water or fresh air, and now you can bring your full attention to the next task at hand.

Another big culprit to self-depletion is a lack of organization. How much time do you waste trying to find what you are looking for? Or, do you find yourself needing to start over because you can’t find what you want? Or having to go out and purchase something you need, that you know you already have but cannot locate?

The antidote is incredibly simple, and is, in truth, an act of self-love: everything thing you own needs a permanent place. Taking a moment to return anything that you take out to its permanent home is the way to do less and accomplish more.

Once you have eliminated the ways you deplete yourself, it’s time to look at the ways you allow others to deplete you. Yes, I’m talking about banishing the time wasters: you know, those dysfunctional people that sap your energy?  Here’s the technique:  what if you didn’t try to change or influence them?  What if you just let them be?

It’s not your job to make anyone do, feel, or think anything. Your job is to keep your frequency high and take responsibility for your own happiness and wellbeing. Let others choose whether they take your lead from your own modeling of living well.  Additionally, tell yourself the truth about whether someone in your life is toxic. If they are, ask yourself what are you trying to accomplish by being around them.

One of the other ways you might be depleting yourself is by trying to help those that don’t want to be helped. Have you noticed those that keep asking you for advice and then never take it? Food for thought, eh?

So, are you interested in doing less and accomplishing more? If so, begin with no more than two of the ideas in this article, and once you have them stabilized pick one or two more. Even if you are tempted to change everything at once, it is proven that committing to only 1-2 action steps is far more effective than committing to many more.

Faced with so much that needs to be changed at one time tends to paralyze a person into in non-action. So, once again we see how doing less results in accomplishing more.

What do you think about doing less and accomplishing more? Are you curious, ready or hesitate to try it? Share your thoughts below.

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!