eBusiness Blog

The ABC’s of Aligning with Your Business

As 2009 winds down and we get busy with family and friends and the holiday traditions, it is also time to be reflective of how the year was for us and what we can look forward to in 2010.  This article from Christine Kloser really resonated with me about my own thirst for knowledge this past year and how I’ve seem many of our clients do the same.  Despite being bombarded with knowledge resources every day,  I believe that ultimately we have to look into ourselves and gain the confidence needed to grow and succeed. As long as we are conducting our business from a place of authenticity and of being of service to others, we don’t need to continue to look outside for any more insight than what we already possess “inside”.  Read this article from Christine to help put things into perspective…

Sue

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The ABC’s of Aligning with Your Business
By Christine Kloser

When you stepped on this path of entrepreneurship, if you’re like me, you became a sponge for knowledge.  If there was a new strategy you heard about, you found a resource to become skilled in learning that strategy.  If there was an event you knew you needed to be at, you figured out how to get there.  You were an “eager beaver” to learn, learn, learn and implement what you learned in your business.

But chances are, nobody ever suggested you stop with all the information gathering and ask yourself the deeper questions of, “Is this right for me?  Is this aligned with who I am, what my business is and what’s important to me?”   Many entrepreneurs I’ve spoken with are just now stepping back to ask themselves what they’ve been doing for the past several months (or years)… and if it’s really working for them.

What several of these entrepreneurs are discovering is that they’ve been going after what they “thought” they “should” be doing based on watching and modeling someone else.  It’s an honest thing to do.  You’re taught to model others.  But, you’ve got to be mindful of knowing where the line is between modeling in a way that serves you and modeling in a way that pulls you further away from who you are.

On that note, I want to share with you the ABC’s of aligning with your business so no matter what stage you’re in; no matter how much knowledge you have; no matter your level of success (or frustration) these three tips will help you make sure you are on track to be in total alignment with your business as you head into 2010.

Assess
In order to get from “Point A” to “Point B” in terms of aligning with your business, you’ve first got to assess where you really are.  Many entrepreneurs just keep going, keep plowing through their to-do list without taking time to step back and truly assess where they’re at and what direction they’re headed.

In this phase, you’ll allow yourself to see what’s working in your business and what isn’t working in your business, and more importantly what is and isn’t working for YOU!  It may be that your greatest source of income is also coming from the service that causes you the most amount of stress.  This is not in alignment.  Your income ought to come from your greatest joy.  So, these are the things to be looking for.  Where does your business FEEL right and where doesn’t it?

Be Brave
The assessment phase may uncover some things that perhaps you’d prefer not to see.  I know when I went through the assessment phase in my business, I saw I was doing things that I really shouldn’t have been doing.  These were some of the things others had suggested I do, so they didn’t purely come from the intent in my heart, but by what someone else thought.

So, this next phase invites you to be brave in facing what you see.  Yes, it might feel temporarily easier to pretend that what you see isn’t really there.  It’s natural to want to avoid that kind of pain.  However, if it’s there, it will always be there and it can’t really be avoided, it can only be postponed.  So, allow yourself to face whatever you see straight-on and you will be one step closer to totally aligning your Self with your business.

Co-Create
Finally, the third phase is to embrace the concept of co-creation.  Co-creation happens when you are fully awake, aware and conscious of the reality that everything created through you is created in partnership with Spirit.  In order to truly be aligned with your Self and your business, it’s essential to not let your human will or your ego feel like it’s the creative force behind what you do.

Alignment happens when your ego is set aside, when your intent is pure, when comparison and competition (or what you think you “should” do) aren’t part of your process.  This can be the greatest growth oppor^tunity of all… to allow yourself to “let go” enough to make room for grace.  So, don’t feel like you have to do everything in your business (or your life) alone, be open to seeing that when you’re in alignment you’re opening to a world of infinite possibility.

© 2009 Christine Kloser

About the author: Christine Kloser, author of The Freedom Formula, helps entrepreneurs put soul in their business and money in the bank.  If you want to thrive in your purpose-driven, profitable business (while enjoying a soul-satisfying life), send for my special report, How to Avoid the 3 Massive Mistakes Made by Most Conscious Entrepreneurs and my audio, 7 Strategies Entrepreneurial Authors Need to Know… Before Writing a Word, both of which you get (at no charge) when you request my Conscious Business Success Kit at www.LoveYourLife.com.

Create a Natural State of Joy

Are you aware of your thoughts? I mean really aware at how you talk to yourself every minute of every day? Are you aware that these thoughts stem from old habits and and beliefs and determine how your life unfolds?

Ok, before I lose you here… bear with me! I’m referring to our natural consciousness and the beliefs that we’ve created through our experiences and how we associate everything we encounter with one of those beliefs – many times in the negative sense – which can translate to harmful thinking that produces undesirable circumstances.

Below is a great article by David Neagle about adjusting how we react to circumstances and creating a natural state of joy just by being aware of our thoughts ad beliefs.

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Create a Natural State of Joy
by David Neagle

Through our senses and from the people around us, we absorb ideas, beliefs, perceptions and evaluations of the way the world works. Unfortunately, many of these ideas are fear-based; they stem from a limited understanding of the world, and we don’t even realize they’re there. Once “learned,” they pass to our subconscious, where they still direct our actions and results. So, we have bad results and we just can’t figure out why.

The good news is that subconscious beliefs don’t like the light. Simple awareness gives us the choice to reject them.

In Think and Grow Rich, Napoleon Hill writes, “Positive and negative emotions cannot occupy the mind at the same time. One or the other must dominate.” He outlines a process of affirmation and visualization to create the habit of positive emotion. Eventually, he writes, positive emotions will dominate your subconscious mind so completely that the negatives cannot enter.

A Natural State of Joy

Based on my experience with thousands of people all over the world, I suggest that rather than working with your thoughts, you can create a natural state in which negativity has no place.

If you get in touch with the desire in your heart, and you seek the expression of that desire and do all that’s required of you, you’ll enter a natural state in which you won’t want to be negative. You won’t talk about what’s wrong with everything or hang out with people who bring you down.

You already know that this works. When you’re doing something you love, you feel very little, if any, negativity. When you’re in harmony with something, it’s natural to express the happiness, joy, eroticism, compassion, loving, caring or jovialness of the situation. You’re automatically joyful, even if you’re habitually not that way the rest of the time.

Years ago, I had trouble following through on things that I knew I should be doing. I didn’t understand why it was so difficult. It was difficult because I was not in harmony with the thing I was supposed to be doing.

Every result, condition and circumstance in your life is an opportunity for you to get from where you are to where you want to be. Each one is giving you the opportunity to correct your course.

So, if you’re struggling with something, like I was, rather than trying to beat it into submission, look it in the eye instead. Ask: “How does this move me to where I want to go?”

When you start to come up with preprogrammed beliefs, reasons why you can’t take advantage of the opportunity or how it’s not an opportunity at all, you have to let those thoughts go. Say to yourself, That is an apparent, surface explanation, but it’s not the truth. The truth is this is an opportunity for me. What is the opportunity?
Can you imagine what your life would be like if you viewed everything that happened as an opportunity? All of your so-called failures and disappointments? Your life would be a string of opportunities all pointing you in the direction you want to go. Well, that is happening, right now, whether you acknowledge it or not.

When you acknowledge it, though, you’re happier. Your results are in harmony with who you really are. You appreciate the increasingly rare negative result because it shows you that you need to course correct. In this kind of life, you experience in every way your true, divine nature.

As Hill wrote, “Somewhere in your makeup there lies sleeping this seed of achievement which, if aroused and put into action, would carry you to heights such as you may never have hoped to attain.”

It all starts with your desire. From that, everything else, including your own greatness, will follow.

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About the Author:
David Neagle, Million Dollar Income Acceleration Coach, mentors entrepreneurs to quantum leap their current businesses past the 7-Figure income level in just 12 months. David invites you to download—as his GIFT to you—his legendary “Art of Success” 4-hour audio program. This audio series is a tremendously compelling and comprehensive program that demonstrates—once and for all—that Success has nothing to do with “getting” or “achieving”, and everything to do with WHO we must BE to manifest our hearts’ true desires. For an additional bonus, Text: success to the number: 85800

8 Timeless Tips for Making Your Web Marketing More Persuasive …

Here’s a great article by Daniel Levis on effective copywriting for your web site:
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8 Timeless Tips for Making Your
Web Marketing More Persuasive …

The first thing you need to do is draw attention to your marketing. Spend at least as much time worrying about the headline of each web page you create as you do worrying about the body copy.

Brainstorm at least five headlines, pick the one most likely to stop your prospects dead in their tracks (tip, the only way to know for sure is to test), and use the rest of them in the body of the message.

Curiosity Killed The Cat – It’s human nature to be curious. One of the most effective ways to get your sales message consumed is to throw a little mystery. Mystery, mixed with relevant benefit is essential to creating a powerful headline that drags people into your copy. But that’s not all …

It also helps to drive your prospect deeper into the body of the message. Remember, the deeper your readers go into your copy, the more difficult it will be for them to STOP reading it.

It doesn’t hurt to tell a little bit about what your offer isn’t, to build up the suspense, and help drive your reader further down the page.

Tell A Story – In 1919, a Russian immigrant named Max Sackheim, stumbled upon a fascinating discovery. He had been hired by the Sherwin Cody School of English to come up with a mail order advertisement, and his original headline read, “Do You Make Mistakes In English”?

The ad didn’t pull.

By adding one magic little word to the headline, Max was able to make the very same ad produce amazing results. The ad became so profitable that it ran for over 40 years straight, when Max changed the headline to, “Do You Make These Mistakes In English”?

People’s curiosity got the better of them. They just couldn’t resist reading Max’s advertisement. They were all wondering if they might be making “these” mistakes in English. Max was able to slip right under the buyer’s natural resistance to being sold, and suck them right into the advertisement.

Story telling has the same effect.

You Can Never Over Educate – Nobody ever bought a hammer, because they wanted a hammer. What they wanted was a bunch of nails tapped home just right. Sequential e-mail follow up is ideal for showing your prospects how to achieve their goals with your product.

Remember, the more comfortable your prospects are about the “How To” of using your product or service to solve their problem, the more confidence they’ll have in your ability and willingness to really help them. One of the most effective things you can do with your autoresponder, is to offer free courses and tutorials that show your prospects how to use your products to get the results they’re looking for.

It’s the ultimate soft sell, and very effective!

Warts & All – It’s all about trust. That’s why follow up is so essential. Your prospects need to be exposed an average of 7 to 9 times before succumbing to your seduction.

Pointing out the imperfections of your product can go a long way toward building that trust. You don’t necessarily have to slam your product, but giving the straight goods on the pitfalls the buyer might encounter when using such products, and helping them to avoid them, demonstrates your honesty, and openness.

It’s like showing the front of your hands in a face-to-face encounter.

Be Specific – Details, exact numbers, and vivid descriptions worked into your copy are worth their weight in gold, because they’re far more believable than generalities. When you make a claim, back it up with facts and figures.

Your prospects are both naturally skeptical, and hungry for truth.

Don’t Be Shy About Objections – Every product has natural objections. Don’t be afraid to address them.

Read your copy after being away from it for a while, and at some point in the message you’ll feel them creeping in. That’s the point when you add something like, “OK, you’re probably thinking _________. I can understand why you might feel that way. Many others who looked at this product felt just the same way, until they found out about ________.”

You need to come up with a list of reasons why your prospect would want to buy your product or service, and also the reasons why not.

The Fear of Loss Is Greater Than The Desire For Gain – Often the fear of losing something, sometimes even something that we do not yet have, is a stronger motivator than our desire for gain.

The fear of missing out on a special price or promotion is a good example of this.

Don’t we all want what we can’t have? Work hard to find ways to make your product scarce, or at least make your offer scarce, by offering it for a limited time.

Justify Your Offer – People know that you’re in business to make a profit, and that you don’t give things away out of the goodness of your heart.

When they see a sale, or a special price, or a bonus offer, the wheels naturally start turning in the back of their heads. What’s the catch? While it’s our emotions that truly motivate us, logic does have a nasty habit of getting in the way.

When you are open with your prospects about the reason why you’re offering them a special deal, it’s amazing how easily they’ll accept your reasoning, and abandon their resistance. The same applies to giving a legitimate reason why your special offer absolutely expires on a specific date.

So there you have it. Eight timeless persuasion tips, revealed.

About the Author
Daniel Levis is a top marketing consultant, direct response copywrter, and one of the leading web conversion experts operating online today. He is also the  originator of the 5R Web Conversion System (TM), a strategic process for engineering enhanced Internet profits. Click here to watch a complimentary 5R System training video.