eBusiness Blog

PayPal Account Security Measures Notification – Phishing Message

It’s such a shame because PayPal is such a great service and emails like these cause people to think that PayPal is the offender but in reality, they are the victims of someone stealing their identity and using it to glean private information from unsuspecting people that get these kinds of emails in their in box.

It all looks legit enough, but upon looking at the source code, these emails are NOT coming from PayPal at all – if you get an email like the one below – DO NOT CLICK ON THE LINK! It’s a phishing message meant to capture your personal data. Just delete!

Here’s the first part of the email:

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Secure Your PayPal Account!

Dear PayPal ® Customer,
While performing it’s regular scheduled monthly billing address check our system found incompatible information which seams to be no longer the same with your current credit card information that we have on file. If you changed your billing information or if you moved from you previous address please follow up the link bellow and update your billing information: If you didn’t change any of this information you still need to follow up the previous link and update your existing billing information because it means that our database regular scheduled update wasn’t made correctly. Choosing to ignore this message will result in to a temporary suspension of your account within 24 hours, until you will choose to solve this unpleasant situation. We apologies for any inconvinience this may caused you and we strongly advise you to update your information you have on file with us. To secure your PayPal account please visit the link below:

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Always be cautious and suspicious of such emails – no matter who it is from. The subject line often looks official and important so if in doubt, contact the company the email was supposed to be from or check with your web developer and avoid getting attacked.

Sue

6 Months FREE of Intuit Online Payroll

Yesterday I posted the QuickBooks software program as a means to keep your bookkeeping on track. Here’s another software from Intuit that will help with those in need of payroll tracking and tax submissions.

Intuit Payroll is making it easy for employers to get President Obama’s economic stimulus tax credit dollars into their own and their employees’ pockets. It will handle your payroll, pay taxes and file your tax returns.

Intuit Payroll will provide updated tax tables at no additional cost to customers. In fact, up-to-date tax tables are a standard feature and ongoing benefit of an Intuit Payroll subscription.

Why not let Intuit Payroll handle the burden of tracking these changes so you can focus on running your business? Over one million small businesses trust us to do just that already, more than any other payroll service.

Special Limited Time Offer: 6 Months FREE of Intuit Online Payroll, then just $9.95 per month.

Canadians and those outside of the USA: be sure to check that it supports your country’s taxes before purchasing.

Sue

QuickBooks Accounting Solution – the smartest, easiest way to help your business succeed

For those that are starting to think about tax season, here’s a good resource to getting your books all organized:

Manage your business better with QuickBooks. QuickBooks helps you stay on top of your business. Work smarter, not harder with QuickBooks.

QuickBooks Pro 2009 makes accounting easy with tools to organize your finances all in one place.  Complete tasks like paying employees1, invoicing, bill tracking and check-writing.  Stay on top of your business by seeing who owes you money or which bills are coming due.

Easily track sales and expenses.  Quickly create your own professional-looking custom forms, such as customer estimates, invoices and reports by using any of the over 100 included templates.  Share your data with programs like Word and Excel.2

With QuickBooks Pro, you’ll spend less time on routine tasks and more time on your business.  Check it out and see if this software will work for you.

Sue

Get More Sales With These 5 Proven Headlines

A few days ago I wrote a post about effective newsletters. I came across an excellent article written by Ali Brown that specifically addresses point #1 below – how to write effective headlines. These headlines can be used as subject lines for your eNewsletter or headings on your web pages and other marketing materials. Having a good subject line/headline can make or break the effectiveness of your marketing piece, especially subject lines for eNewsletters – if your readers are not compelled to open your email because of a dull and boring subject line, then you have lost them from reading your brilliant prose in the body of the newsletter. Read below Ali’s full article for some great tips.

Sue

Get More Sales With These 5 Proven Headlines

In the world of marketing, your first impression — your headline — can lead to either sales success … or failure.

It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.

Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five:

1. The Question: “Are You Worried About Your Financial Future?”

A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader’s interest, not yours. A bad example would be: “Do You Know What New Product We’ve Created This Year?” (No one cares but you!)

2. The How-to: “How to Get Thinner Thighs in 30 Days.”

How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with “How to….”) Think of the benefits your product/service offers and then try creating some “how to” headlines.

3. The Testimonial: “Jane Smith’s Consulting Is Pure Magic — Our Sales Have Increased by 30%!”

Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients’ full names and the cities they live in.

4. The Command: “Boost Your Business Today!”

Turn your most important benefit into a commanding headline, such as “Make More Time for Your Family,” “Look Younger Instantly!” and “Get 7 New Clients This Month.” (By the way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.)

5. The News: “Introducing Our New ‘Rest-Assured’ Tax Service!”

Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don’t try to make news out of something that’s not.

Once your readers know you have something they’re interested in, they’ll take the time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice!

© 2002-2009 Alexandria Brown International Inc.

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About the Author:

Online entrepreneur Ali Brown publishes the award-winning ‘Highlights on Marketing & Success’ weekly ezine with 36,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.AliBrown.com