eBusiness Blog

Getting Off The Merry-Go-Round Book Recommendation

Every once in a while, a really good book comes along that must be mentioned. At least I think it’s a great book! This one is called “Getting Off the Merry-Go-Round: How to Create the Life You Want Without the Fear, Doubt and Guilt” by Jan Janzen. I actually met Jan several years ago when she was organising terrific women’s events through “Women Empowering Women” in Vancouver, and I was delighted to see she had written a book on helping people get rid of a lot of “stuff” that prevents us from succeeding in life, whatever that might be for us.

What I got out of this book is how much our current lives are wrapped up and distorted by our past.  Our very own DNA at the cellular level has this unique memory that stores everything that we think about and experience, and the more we think about something (whether good or bad) the more power that memory has to affect our current thoughts, feelings and overall view of the world. This often, in turn, affects our self esteem, self value and capabilities that can really prevent us from fulfilling our life’s purpose.

Read the book and find out how all this works and also find out how you can literally “talk” your cells into believing a whole new, much better story and begin to live the life you were meant to live!

Have you read the book? If so, submit a comment and tell us what you think!

To your success,
Susan


 

Google Search Vs. Address Bar

When we work with clients, it often surprises me how many people use Google search as a replacement to using the browser address bar to find a specific website.

For instance, if I already know the URL of the website I’m looking for, like: www.evisionmedia.ca, then I can go directly to that website by typing in “www.evisionmedia.ca” into the address bar of my favourite browser (which is Firefox by the way).

Often, however, I see people struggle to get to a website by first going to the Google search page, entering in either a part or whole URL of the website they want to go to, clicking “search” and trying to find the URL in the resulting search results.

The problem with this technique is that there is an assumption that Google has indexed that website! If it is brand new or is still in the development stage, then the chances are good that Google will not display the website URL that is being looked for. It can’t  because it doesn’t know it exists yet!

This is often disconcerting for website owners that are just starting out so the thing to keep in mind is to ensure your web developer submits your website URL to the main search engines once your site goes live and soon afterwards, it will start to appear in the search results.

So for a direct way to go to a website where you know the URL:

1) Open your browser (Internet Explorer, Firefox, Opera, Safari etc)
2) Up at the top of the screen where it says, “http://” is where you type in the website address. This is called the “Address bar”. Often you can even type over the http:// part and the browsers nowadays are smart enough to know what you’re looking for.
3) Hit “enter” or the “go” button to the right of that address bar
4) Voila! you are now on the website that you were wanting! If you didn’t get what you wanted, check to ensure you have the correct spelling- browsers will be literal in what you type so it must be spelled correct to work.

Are you one of those people that use Google Search to find everything even when you know the URL of the website you’re looking for? Submit a comment and share your thoughts on that!

Sue

7 Guidelines For Good Newsletter Printing

I just read this great article on writing and printing a newsletter from ‘entireweb’. It’s geared more for the printed style of newsletter but the same principles apply for when sending an eNewsletter. Read the full article:

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You cannot go rushing into newsletter printing without knowing about a few proper practices. Newsletters are not just simple press releases. They are basically shortened newspapers, and they deserve the same attention to detail and content.

If you are new to newsletter printing then you are in luck. We have compiled the seven major guidelines that you should adhere to when you print newsletters.

1. Write good headlines

The first thing that you need to remember is to write good headlines. Newsletters are basically made up of several articles put together. Each of these articles needs a headline, with the main article being your primary headline. A headline should be a short but descriptive phrase that tells the reader what the article is all about. Besides being descriptive though, the header should also engage the interest of the reader. It should convey a kind of mystery or anticipation so that the readers can be tempted to read the whole article.

Writing good headlines makes your newsletter easier to read, and interesting enough to keep. You should write these kinds of headlines for all kinds of newsletters. Even if it is only a small internal corporate communications newsletter, or a full blown public relations printing, your headlines should match the quality of most newspapers. If you are going to invest in newsletter printing you should go about it all the way, including the headlines.

2. Appeal to your readers

Of course, good headlines will not really matter if your articles do not appeal to your readers. Always make sure that all the articles in your newsletter are related to the overall theme or purpose of the said newsletter. This ensures that all the articles are of interest to the newsletter’s target audience.

If you are printing an internal company newsletter, then all the articles should appeal to employees of that company. If you are releasing this newsletter for a more special audience such as investors or clients, then you should cater the content so that they will read articles of interest to them. If you do not match your audience with your content, then most people will probably get bored with your articles or at the most just do not pick up the newsletter altogether. So make sure you know who your target audience is, and write your articles according to their preferences.

3. Use images

Besides the actual content however, you should also think about adding images to your newsletter. When people see a newsletter with a big block of text on its front page, most of them will already get bored. A wall of text will always seem to be a daunting task to read. You can break the monotony by adding supporting images to your articles. This is especially true to your main article which should always have an accompanying support image alongside it. This adds more visual detail to the article that words can never convey. People respond to pictures, so always have a full color newsletter with images when you plan on newsletter printing.

4. Create proper sections

Organization is also key to a successful newsletter. You cannot have a hodgepodge of articles with differing topics or themes. You need to organize them into coherent sections so that people can go directly to the group of articles that they are interested in. You can have of course a News section, features section, opinion, major announcements and even a “fun page” if you like. The important thing here is that people can find the articles that they can relate to quickly. This makes your newsletter easier to read and more professional.

5. Review and proofread

After writing a whole newsletter, it is important to review and proofread your draft. This is basically the quality control section of newsletter printing. The grammar and spelling of articles must be checked so that they sound fine and professional. The images and layout must also be reviewed so that they look as good as possible. Doing this step should maintain the quality of your newsletter so that it can be respected as a dignified publication.

6. Publish regularly

Also, don’t forget to be regular in your newsletter releases. If you plan on printing once a year, once a month or once a week, you should always be on schedule. This is so that people can regularly predict when you release your newsletters so that they expect it. If you become lax with the releases people might think that your newsletter is not really a serious regularly published material. If this happens they might not pay attention to your newsletter too much because of the lack of regularity.

7. Print professionally

Lastly, do not forget to print professionally. There are a lot of professional newsletter printing services out there that you can hire. These newsletter printing companies are experts at publishing like this, so you will be assured with a high quality full color newsletter. If you print your newsletters on your own printer with a simple newsletter template, your publication will appear amateurish and untrustworthy. So spend some money in professional newsletter printing so that your readers will respect your newsletter with the dignity that it deserves.

Follow these guidelines faithfully and you will be producing high quality and very readable newsletters. Every kind of printed medium deserves the attention and passion that it deserves so that they can attract the audience that they were made for. So think and work on those newsletters carefully.


About the Author: Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. For comments and inquiries about the article visit: Newsletter Printing.

You’ve got a Hallmark postcard – DON’T check it out!

I just got this in my in-box. It looks legit enough – has the Hallmark logo and a nice invite to click on the link and view the “someone who cares about me” postcard they sent.

I was immediately suspicious for a few reasons – first it doesn’t have an email address of the person sending it to me. The legit ones always say either the email address or the name of the sender. Second, it looked too plain and not the usual stylings of Hallmark.

Sure enough, I checked the source code and it’s a Trojan attack. Had I clicked on the link to view the card, my computer would have installed a Trojan Horse to do whatever malicious intent it was meant to do.

Read more about Malaware here. Whatever you do, don’t click on the link of anything in an email you receive unless you know the person. Here’s what the full email said:

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Hello there. You’ve got a postcard from someone who cares for you.

In order to downoad your postcard, click on the link below:

http://www.hallmark.com/postcards/client72637541 (this did not link to the hallmark site, instead it was an EXE file that would have installed a trojan on my computer)

Thank you for using Hallmark services.
Regards, Hallmark
www.hallmark.com

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Sue

Important Information Regarding Your Account ! – DELETE!

I just received another Phishing email supposedly coming from PayPal. The subject line reads: Important Information Regarding Your Account !

If you receive a similar email, delete it and forget about it – it’s a “phishing” attack where some nefarious character is trying to get you to divulge your personal information by clicking on the links provided.  Please don’t! No legitimate company will ask you to do this – especially PayPal or a bank.

On this particular email, the “reply” email address is: underdahllunderdahl@email.uophx.edu – which is definitely not PayPal!

Sue