12 WordPress SEO Hacks to Boost Your Business Website Traffic

12 WordPress SEO Hacks to Boost your Traffic

We all want websites that are search-engine friendly.  But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts.  That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

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Schedule these tasks in your calendar to make your blog traffic soar!

  1. Post New Stuff Regularly

    Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.
    Also size matters when it comes to content. Generally longer content ranks higher than shorter content.  So strive to make your post at least 500 words.

  2. Create a Keywords List

    If SEO is a priority, then you’ll want to develop a keyword list.  This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.
    Google has some incredible tools to make keyword research easy. My friend who works at SMR Digital, showed me some of them, including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.
    Hint: if you want a really targeted keyword list, hire an SEO expert

  3. Install an SEO Plugin

    This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.
    A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.
    Again, this is something your web designer or an SEO professional can easily install for you.

  4. Hand Submit to Search Engines

    What good is a site if no one can find it? That’s why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.
    You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help – they can actually hurt you.
    Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.
    The best practice is to manually submit your site to search engines yourself.  WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.
    If unsure, just ask your webmaster or SEO Specialist to set up these accounts.

  5. Add Tags to your Posts

    WordPress, straight out of the box, comes ready to embrace search engines.  The tags features is one of those SEO friendly features you should take advantage of.
    Be sure to add relevant keyword-rich tags to every post you publish.

  6. Leave Comments on Other Blogs

    Start linking more to other people’s posts on their blogs and encourage them to link back to you.
    One search engine factor that Google considers is backlinking.  A website that has more backlinks is considered more of an authority site and gets higher rankings.

  7. Block Spam Comments

    When people leave comments on your blog, it counts as content to Google.  So if you have a website about DIY crafts and someone leaves 5 comments about “cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.
    So blocking spam comments from posting to your blog will improve your SEO – as well as make your real blog readers happy.

  8. Internal Linking

    One easy way to get more traffic is to add internal links to your blog posts.
    For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to “Other Related Articles You May Enjoy”: 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.

  9. Use Image Alt Tags

    For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.
    Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance.  So adding Alt tags helps Google find and include your images when someone does an image search.

  10. Tweak Blog Post Titles

    If you quickly wrote titles to your blog posts before, take time to review them first before publishing.
    Your  blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.

  11. Add Social Media Sharing Buttons 

    When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.

    So making it easy for readers to share your posts helps others Tweet and share your great content!

  12. Update Your Theme

    Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.
    Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.
    It’s smart to make sure your theme programming isn’t bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that’s why we only provide custom designed and built WordPress themes for our clients.

  13. Ready to Hit the Top Pages of Google for Your Best Keywords? We can help!

    eVision Media offers WordPress SEO Services.  We are experts in optimizing WordPress sites to rank higher in the search engines. Contact us today to find out more how to boost traffic and rankings with SEO strategies for WordPress (and other sites!) today.

    To your success,

    P.S. If you found this article helpful, please share it with your Twitter followers:

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    About the Author, Susan Friesen

    Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

    As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

    Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

12 Wordpress SEO Hacks to Boost your Traffic

We all want websites that are search-engine friendly.  But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt … Continued